As material and immaterial worlds melt, new business opportunities arise.
IMMATERIAL HAVES
BY MIIKKA LEINONEN
Emotions, Competence, Knowledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity...
– Miikka Leinonen
IMMATERIAL NEEDS Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of community, Competence, Recognition, Admiration, Curiosity…
IMMATERIAL RESOURCES
IMMATERIAL EFFECT
What assets would you like to combine with your service?
How do you amplify the immaterial world?
ECOSYSTEM What partners and features connect with the resources and offering? Are they controlled by providers or customers?
MATERIAL RESOURCES
MATERIAL EFFECT
MATERIAL SURROUNDINGS
MATERIAL NEEDS
COST STRUCTURE
REVENUE STREAMS
What can you incorporate into your service?
Objects, Actions, Places, Change of current status…
W W W.MIIKKALEINONEN. COM VERSION 1.2
People, Objects, Actions, Places...
How will you shape the material world?