Secondary research | Market & trends
Toy Trends 2018: Following are the toy trends for 2018: 1. Mystery Packs: Kids relish in the surprise and delight of a “blind” item. These toys help kids deal with disappointment if they do not get what they want and also teach them to be diligent, organized and socialize with other kids while sharing or trading.A blind toy is a product with an identity that’s hidden by uniform packaging in a series, often sealed with an opaque bag inside a box. It keeps collectors coming back for more; buying more boxes to increase the chance that they will find that one rare character.
Image.4. Num Noms Mystery pack (left) Image.5. Moj moj Mystery pack (right)
2. Emerging Tech: Virtual reality headsets, augmented reality devices, 3D printers, drones, artificial intelligence and other emerging technologies have been picking up steam in household conversations. This has changed consumer behaviour dramatically, including playtime. For a generation of digital natives, the line between the physical and virtual worlds is growing thinner. Artificial Reality takes physical toys, models and figures that have a limited function in our real world, and give them expansive abilities in a digital one. By combining the real and the virtual, developers can harness the attachment that people feel to physical items. Using the real world to craft a game environment means that there is no trouble in the form of frame drop rates or a narrow field of view.
Image.6. BB-8 Star wars toy (left) Image.7. Orboot, AR worldview (right)
28
