Candy Tyme By Mika Vo
Creative Brief Background
Reason why an audience will The purpose of the design come to this place instead of a • More attractive/eye catching • Bigger/lower gate competitor • Sweet/playful/friendly typeface
Candy Tyme is a family company that opened its first store in 1994 in Salem, Oregon. Candy Tyme has • -In front of playground locations throughout Washington • -Various types of candies and Oregon. We offer the highest • -Less expensive than the competquality and most complete line of itor/more affordable with little kids bulk candy found anywhere on the $2.69 per 1/4 lb West Coast. Some of the candies you will find include chocolates, Jelly Belly’s, gummies, licorice, and sugar-free.
Audience
Current challenges
Kids with more wider age range from The store logo/typeface (little small a very little 2 to teenagers and too high for kids to see) and the entire store are dark, doesn’t look fun or sweet. Competitors In the corner of the mall which not Sweet Factory, The Confectionery, realy crowdy and not attract to wider Frankly Sweets range of customers.
• Brighter colors • Bring target audience back again
The Confectionery University Village 4608 26th Ave NE Seattle, WA 98105
Sweet Factory Westfield Southcenter, 1395 Southcenter Mall, Tukwila, WA 98188 (206) 248-7381
Typography
Materials/ Reference
Side View
Color Lighting Two Layers of Glasses
3D type is mounted in side the gate Candies inside hanging inside the glasses
Top View