SOAPWORK STUDIO
WEBSITE REDESIGN PROPOSAL MIKA VO MARCH 24, 2015 1
TABLE OF CONTENTS
OVERVIEW
OVERVIEW
CONCEPT
STYLE
DESIGN
Creative Brief..............................................3 Projectime Line..........................................5 Competitive Analysis..............................6 Comparision of Feature....................10 Moodboard................................................11 Style Guide................................................12 Personas....................................................13
STYLE
CONCEPT
DESIGN
Sitemap.......................................................16 Wireframes................................................17 Logo design...............................................25 Package design......................................29 HiFi.................................................................32 Bibliography...............................................40
2
CREATIVE BRIEF
OVERVIEW
STYLE
CONCEPT
DESIGN
COMPANY OVERVIEW
TARGET AUDIENCE
OBJECTIVE
Soapworks Studio soaps are handcrafted artisanal soaps containing the finest quality ingredients. All of the formulas are super-fatted, meaning they have higher levels of unsaponified oils, creating a glycerin-rich, highly moisturizing bar for all skin types and sensitivities. Colors and textures are created from organic herbs, spices, grains, clays, minerals and sea vegetables. No synthetic dyes, preservatives, fixatives, germicides or extra fillers are ever added. Bath, beauty care and home fragrance products are also created with the best quality natural ingredients available.
• Age: starting in the 20’s up to 70’s, but mostly in the 35-50 age group • Gender: mostly women but 25% are men that use similar products • Value: smart, careful decision making • Higher education • ncome level: $35,000-$75,000 • Healthy lifestyle, natural type and care about environment • High quality/handmade/organic • product lovers • Prefer local/fresh ingredients & seasonal
Give the website more organization and a natural look and feel. The main goal is to allow people the simplest and quickest way to directly access the best seasonal handcrafted soap. Quality and healthy for all skin types with affordable prices. Provide retailed information/comment/ reviews on each product. Put more intention on gift ideas/kits for men to approach broader consumers.
3
CREATIVE BRIEF
OVERVIEW
STYLE
CONCEPT
DESIGN
KEY BENEFIT
OBSTACLES
TONE & MEDIA
New website will draw more attention. It will bring in new groups of consumers of both genders and achieve higher ratings/sales. Unique and recognizable online shop for 100% natural bath products.
Need bigger and higher quality images. Put more producs on the website to attract and give people more choices. Not only focus on products of the current season. Clearer navigation of where and how customers can get discount code for return customers.
A vintage, natural graphic and neutral earth tone. Eco-friendly and relaxing will be the new look of the Soapworks studio website. Website available in browser and work best and easier on mobile devices.
4
PROJECT TIMELINE
RESEARCH & INSPIRATION FEBRUARY 9-21
OVERVIEW
WIREFRAME FEBRUARY 28
CONTENT GENERATION FEBRUARY 21-22
STYLE
CONCEPT
DESIGN
REVIEW MARCH 7-17
DESIGN & MODIFICATION MARCH 1-5
EDIT/ APPLIED MARCH 21
5
COMPETITORS
OVERVIEW
STYLE
CONCEPT
DESIGN
SOAPWORKS STUDIO/SOAPWORKSSTUDIO.COM • This website looks so plain. It doesn’t have anything interesting or that attracts consumer’s attention to keep them interested in the site. Texts are overwhelming, especially at the Home page, there is only an introduc • tion of how the shop was established (doesn’t show anything containing the products that they have). They have more info in the About category, which is not necessary, and it forces the customer to keep looking to Shop bar to find out what products they are carrying. • Low image quality. Discount and on sale • products are hard to find, unless you pay more attention to read the text that explains how much or when people can get discount. • No review or feedback for customers to look at, to get the sense and trust of the quality of the products. There is a text box that includes comments, discounts, coupon codes or gift cards, which confuses people and there is also no button to submit or show what to do. • The check out section is pretty simple and easy. • Overall, the whole website is plain, boring, takes too long to navigate and no affordance on where to get the products and too much text for people to spend time reading!
6
COMPETITORS
OVERVIEW
STYLE
CONCEPT
DESIGN
BRAMBLEBERRY/BRAMBLEBERRY.COM • This is the most complicated and busiest website compared to the other competitors. They try to cover • everything from selling product, blogging and • tutorials, but they don’t have specific sections or categorys for each. • The navigation is too difficult to figure out where to buy the actual product. Easy to get lost and give up on finding the actual product. • The check out section is another complicated story and it scares people with the expensive prices listed that really catch the eyes. • They have ratings and review sections for each product. • Image quality is also low! • They tried to make higher hierarchy with different typefaces and colors but it doesn’t work. • Their background tone and logo are better than • others because they give people the sense of • what they are trying to sell.
7
COMPETITORS
OVERVIEW
STYLE
CONCEPT
DESIGN
EMILY’S HANDMADE SOAPS/ ETSY.COM/SHOP/EMILYSHANDMADESOAPS
• This is the second best website because, although they look pretty plain, the site is very clean and simple. It gives consumers an idea and look of what they will get • before they look atr the product details. There is no wasting time to click and try to navigate things that people don’t need. • Rating and reviews are available for the entire shop and for individual products also. • Image quality is good and better than the rest. Color tone is warm and nice. • The sites prices are a little high but they make it clear of what is on sale. Good deals stay on the very top of the product pages.
8
COMPETITORS
OVERVIEW
STYLE
CONCEPT
DESIGN
SOMETYME PLACE SOAPS&SUCH/ SQUAREUP.COM/MARKET/SOMETYME-PLACE
• This is the best website, not just because they look clean, clear, and simple but their navigation is • really obvious even for the first time users. It is easy to find exactly what they want with the full description of the products. • Even though there are no ratings and reviews available, the way everything is represented makes the audience feel more professional and trusted than the rest. • Good image quality with nice lighting helps the audience have a better feel for the product. • The price is all the same except for the gift pack which is good. The audience will have to find or compare the quality to each other because all they will get will be as good as anothers.
9
COMPARISION OF FEATURES Soapworks Studio
Log in
Brambleberry
OVERVIEW
STYLE
EmilysHandmade Soaps
CONCEPT
SomeTyme Place Soaps&Such
X
Account Search Tool Good Image Quality
X
X
X
X
X
Color Unity
X
X
X
X
Various Soap
X
X
X
X
Selection Location with
X
Map Nice layout
DESIGN
X
X
10
MOODBOARD
OVERVIEW
STYLE
CONCEPT
DESIGN
11
STYLE GUIDE TYPOGRAPHY
HEADERS: Charcoal CY, 20 pt, All Caps SUBHEADERS: Menlo Bold, 16 pt, All Caps Body: Gujarati Sangam MN, regular, 12pt
OVERVIEW
STYLE
CONCEPT
DESIGN
COLOR SWATCHES
# aec862 R 174 G 200 B 98 # e58246 R 229 G 130 B 70 # f5f4f2 R 245 G 244 B 242 # c4e3e6 R 196 G 227 B 230
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USER PERSONAS LIFESTYLE Activities: Serina is a very kind person that really cares for people around her. But sometimes she gets very demanding of her child and grandchildren.
THE PERSONA CHART FOR SERINA F. Age: 65 years old Caucasian female Occupation: Retired, store manager at Walgreens for 30+ years Homelife: • Mother, grandmother • Lives with children and grandchildren in a house Education: High School diploma and GED
Serina loves to volunteer for community events and cooking for her family. Her daily schedule is taking care of her little garden, housework, and playing with her grandchildren. Ultimate goal: Stay healthy and excersise as much as she can. USE AND INFORMATION NEEDS: Internet usage: • Uses the internet few times a week • Home desktop to research for health information • Finding reviews for local products • Shopping online • Connected to friends via social media and mobile phone
OVERVIEW
STYLE
CONCEPT
DESIGN
Internet competency: • Basic knowledge • Sometimes feels the web is too complicated to use Frustration with the Internet: • Register account • Anything that auto-plays • Text too small • No Contact Info or Phone Number • Content Slideshows What kind of information is hard to find: • Where local produscts are sold • Community events Customer needs: • Easy/simple navigation • good hierachy • Step by step introduction • Provide service • To get the best price possible with good value Quote: “With everything I do I just try to be happy”
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USER PERSONAS LIFESTYLE Activities: Jason is a quiet person but very smart and friendly to others. He likes to work with individuals rather than with groups. Sometimes he gets very picky on what he buys and he also expects good quality equivalent to the amount he paid.
THE PERSONA CHART FOR JASON Age: 40 years old Caucasian male Occupation: Software Engineer at Microsoft Homelife: • Divorced • Single with no children • Living with a dog in a apartment. Education: Bachelor’s Degree in Computer Science
After work Jason enjoys his free time walking and playing with his dog. Besides that he also teaches himself new things at home and explores new technologies. He has a girlfriend but they only see each other on the weekend. He loves to play golf at least once a week for fun and relaxing. Ultimate goal: Jason wants to go back to school and get masters degree for a better position. USE AND INFORMATION NEEDS: Internet usage: • Checks e-mail at least several times a day • Uses desktop at work and laptop for home use • Connected to friends and family via social media • Rarely uses cell for texting, calls mostly
OVERVIEW
STYLE
CONCEPT
DESIGN
Internet competency: • Very good at using the Web and easyily finds the information he needs Frustration with the Internet: • Spam/scammers • Too much advertising • Sites wanting personal data • Not linking to the site you’re talking about • Using 500 words to say what could of been said in 50 • Full of misinformation What kind of information is hard to find: • New technologies information • Good website with trusted sources Customer needs: • Fast • Narrow research • Security • Insider information • Full details with main points Quote: “All my life my heart has yearned for a thing I cannot name”.
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USER PERSONAS LIFESTYLE Activities: Michele is a very motivatived and friendly person. She is also very good at remembering other’s name even if she only meet them once. Everyone she knows has fun and relaxes around her.
OVERVIEW
STYLE
CONCEPT
DESIGN
Internet competency: • Working knowlege with computer and Internet
Frustration with the Internet: • Pop-up website/Spam • Slow upload and clunky websites • Shove advertising She spends her weekend on meeting up with • 30 second video ads for a friends, having dinner together and enjoying -30 second video time meeting new people, especially men to • Having to register an account to read, find her true love. She loves traveling around post a rating, review, comment, etc. THE PERSONA CHART the world once a year to explore and FOR MICHEL C. What kind of information is hard to find: Age: 33 years old Caucasian refresh her life. Even though she is busy with her schedule, she always try to attend • Local events/Festivals/Women’s female her yoga class three times a week and group activities hikes at least once a month. Occupation: Customer needs: Vice President of Sales for • Fast/quick results Mactus Group Redmond, WA Ultimate goal: Try to keep her body thin, and slim and • Good information wake up evermorning full of energy. • No personal information required Homelife: • Single, no children USE AND INFORMATION NEEDS: Quote: • Living by herself in a “I just find myself happy with the • fancy apartment in Internet usage: simple things. Appreciating the blessings • Redmond area • Keep track of e-mails every hour/working God gave me.” hours Education: • Use computer at work Bachelors degree in • Personal laptop for home use Economics • Connected to friends and family via social media • Uses texting to stay connected with friends/family via mobile device • Shopping online 15
SITE MAP
OVERVIEW
STYLE
CONCEPT
DESIGN
Diplay About Us
Contact Events Soap Bars
Home
Shop
Sprays
Display
Bath Goods
Purchase
Gift Ideas
Return Policy
Order Confirmation
Clearance
Blog
Footer: Social Media Links 16
WIREFRAMES
OVERVIEW
STYLE
CONCEPT
DESIGN
MAIN PAGE-DESTOP VIEW VIEW CART
LOGO ABOUT US
SHOP
BLOG
NEW PRODUCTS
<
>
SALE BANNER MORE INFO...
SOAP BARS
SPRAYS
BATH GOODS
GIFT IDEAS
CLEARANCE
SOAP BARS
SPRAYS
Full Page View 17
WIREFRAMES
OVERVIEW
STYLE
CONCEPT
DESIGN
PRODUCT DETAILS-DESTOP VIEW
VIEW CART
LOGO ABOUT US
SHOP
BLOG
NEW PRODUCTS
<
>
SALE BANNER MORE INFO...
SOAP BARS
SPRAYS
BATH GOODS
GIFT IDEAS
CLEARANCE
PRODUCT 1 $XXXX
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SHIPPING STANDARD RETURN POLICY
ADD TO CART
SOAP BARS
18
WIREFRAMES
OVERVIEW
STYLE
CONCEPT
DESIGN
ABOUT US-DESTOP VIEW
VIEW CART
LOGO ABOUT US
SHOP
BLOG
ABOUT Faccus int. Minum accum vere as sam ut omnim nulluptas aliquae mo mollis digeniassi ommo errorporitis venditatus, tet aboria numque nit am, od et hari alitibusam, ipist, susda debis pedit voloribus et omnitas dolorem qui nobitasita velest lab in rae. Iliquid quibus non ratia ne qui aborpostibus ent.
CONTACT Ut velitatur rescia velest untiur? Qui tem aspitis doles ideri in rerum que
EVENTS Inulluptist offici cuscid exerum qui con enda sunt ut fugit ant esenimo luptatquiam simagnimos aut vit dolorit,Si que non erunt, core peditibus.
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WIREFRAMES
OVERVIEW
STYLE
CONCEPT
DESIGN
BLOG PAGE-DESTOP VIEW
VIEW CART
LOGO ABOUT US
SHOP
BLOG
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READ MORE...
INGREDIENTS Ci rem que vent utemquam et fugitio. Consequiam dit, tem aut as imus, ipsam experaes dolum quament oribus ipicium nihitibus. Iquod utem imodipsam, consectatur, sam, arcipsam eicipient velique nonsequ ibust, tempedipsam
READ MORE....
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WIREFRAMES
OVERVIEW
STYLE
CONCEPT
DESIGN
MAIN PAGE-MOBILE VIEW
LOGO
ABOUT US SHOP
LOGO
BLOG
ABOUT US SHOP BLOG
SLIDER SALE BANNER
SLIDER SALE BANNER
SOAP BARS
SOAP BARS
21
WIREFRAMES
OVERVIEW
STYLE
CONCEPT
DESIGN
PRODUCT DETAIL PAGE-MOBILE VIEW
LOGO PRODUCT 1
ABOUT US SHOP BLOG
LOGO
$XXXX
ADD TO CART
SHOP BLOG
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ABOUT US
PRODUCT 1 $XXXX Genditam eation ped mos et et re veleste sitasita inusandaes et auta nos sed que della dolupta inveliquid ut doloresequas que nu SHIPPING STANDARD RETURN POLICY
ADD TO CART
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WIREFRAMES
OVERVIEW
STYLE
CONCEPT
DESIGN
ABOUT US PAGE-MOBILE VIEW
LOGO ABOUT
ABOUT US SHOP BLOG
LOGO
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ABOUT
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CONTACT
EVENTS
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Veliquatas sant et moEperuptat dolor aut voluptatur sit quia dolestion nes volupta
ABOUT US SHOP BLOG
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CONTACT
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EVENTS Veliquatas sant et moEperuptat dolor aut voluptatur sit quiaUcienissed qui as ra cus aborestrum licimai orporitem entorrovit que dolorep eratur,
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WIREFRAMES
OVERVIEW
STYLE
CONCEPT
DESIGN
BLOG PAGE-MOBILE VIEW
ABOUT US
LOGO
SHOP
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READ MORE...
BLOG
ABOUT US
LOGO
SHOP
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INGREDIENTS Ci rem que vent utemquam et fugitio. Consequiam dit, tem aut as imus, ipsam experaes dolum quament oribus ipicium nihitibus. Iquod utem imodipsam, consectatur, sam, arcipsam eicipient velique nonsequ ibust, tempedipsam READ MORE...
READ INGREDIENTS
MORE...
BLOG
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LOGO PROCESSING
OVERVIEW
STYLE
CONCEPT
DESIGN
SKETCHES FOR PRODUCT LOGO
25
LOGO PROCESSING
OVERVIEW
STYLE
CONCEPT
DESIGN
LOGO SIMPLIFICATION FOR WEBSITE
26
LOGO PROCESSING CHOSEN FONTS:
OVERVIEW
STYLE
CONCEPT
DESIGN
CHOSEN LOGOS:
Soapworks Studio Soapworks studio
100% Organic JUST FOR YOU
SOAPWORKS STUDIO SOAPWORKS STUDIO Soapworks Studio
100% Organic JUST FOR YOU
100% Organic 100%
JUST FOR YOU Organic JUST FOR YOU
100% Organic JUST FOR YOU
100% Organic JUST FOR YOU
100% Organic JUST FOR
100% SOAPWORKS Organic
STUDIO JUST FOR YOU
SOAPWORKS STUDIO
100% Organic SOAPWORKS
JUST FOR YOU STUDIO
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FINAL LOGO FINAL FONTS:
OVERVIEW
STYLE
CONCEPT
DESIGN
FINAL LOGOS:
Soapworks Studio Soapworks studio Soapworks Studio
SOAPWORKS STUDIO
100% Organic JUST FOR YOU
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PACKAGE PROCESSING
OVERVIEW
STYLE
CONCEPT
DESIGN
SKETCHES:
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PACKAGE PROCESSING
OVERVIEW
STYLE
CONCEPT
DESIGN
CHOSEN PACKAGES:
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PACKAGE FINAL
OVERVIEW
STYLE
CONCEPT
DESIGN
FINAL PACKAGES:
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HIFI COMPS
OVERVIEW
STYLE
CONCEPT
DESIGN
MAIN PAGE-DESKTOP VIEW
VIEW CART
SOAPWORKS STUDIO ABOUT US
SHOP
BLOG
4 BARS ONLY FOR $16.00 MORE INFO...
SOAP BARS
SPRAYS
BATH GOODS
GIFT IDEAS
CLEARANCE
SOAP BARS
SPRAYS IMAGE
32
HIFI COMPS
OVERVIEW
STYLE
CONCEPT
DESIGN
MAIN PAGE-FULL SIZE DESKTOP
33
HIFI COMPS
OVERVIEW
STYLE
CONCEPT
DESIGN
PRODUCT DETAIL PAGE-DESKTOP VIEW
VIEW CART
SOAPWORKS STUDIO ABOUT US
SHOP
BLOG
4 BARS ONLY FOR $16.00 MORE INFO...
SOAP BARS
SPRAYS
BATH GOODS
GIFT IDEAS
CLEARANCE
LEMON SOAP $4.25
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SHIPPING STANDARD RETURN POLICY
ADD TO CART
SOAP BARS
34
HIFI COMPS
OVERVIEW
STYLE
CONCEPT
DESIGN
ABOUT US-DESKTOP VIEW
VIEW CART
SOAPWORKS STUDIO ABOUT US
SHOP
BLOG
ABOUT
ABOUT US
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CONTACT
EVENTS
Ut velitatur rescia velest untiur? Qui tem aspitis doles ideri in rerum que
Inulluptist offici cuscid exerum qui con enda sunt ut fugit ant esenimo luptatquiam simagnimos aut vit dolorit,Si que non erunt, core peditibus.
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HIFI COMPS
OVERVIEW
STYLE
CONCEPT
DESIGN
BLOG PAGE-DESKTOP VIEW
VIEW CART
SOAPWORKS STUDIO ABOUT US
SHOP
BLOG
FREQUENTLY QUESTIONS Ci rem que vent utemquam et fugitio. Consequiam dit, tem aut as imus, ipsam experaes dolum quament oribus ipicium nihitibus. Iquod utem imodipsam, consectatur, sam, arcipsam eicipient velique nonsequ ibust, tempe
READ MORE...
INGREDIENTS Ci rem que vent utemquam et fugitio. Consequiam dit, tem aut as imus, ipsam experaes dolum quament oribus ipicium nihitibus. Iquod utem imodipsam, consectatur, sam, arcipsam eicipient velique nonsequ ibust, tempedipsam
READ MORE...
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HIFI COMPS
OVERVIEW
STYLE
CONCEPT
DESIGN
MAIN PAGE-MOBILE VIEW
SOAPWORKS STUDIO
SALE BANNER
ABOUT US SOAPWORKS STUDIO
SHOP
SALE BANNER
BLOG SOAP BARS
SOAP BARS
ABOUT SHOP BLOG
37
HIFI COMPS
OVERVIEW
STYLE
CONCEPT
DESIGN
PRODUCT DETAIL PAGE-MOBILE VIEW
SOAPWORKS STUDIO
LEMON SOAP $4.25
Genditam eation ped mos et et re veleste sitasita inusandaes et auta nos sed que della dolupta inveliquid SHIPPING STANDARD RETURN POLICY
ADD TO CART
ABOUT US SOAPWORKS STUDIO
SHOP
ABOUT SHOP
BLOG
BLOG LEMON SOAP $4.25 Genditam eation ped mos et et re veleste sitasita inusandaes et auta nos sed que della dolupta inveliquid ut doloresequas que nu SHIPPING STANDARD RETURN POLICY
ADD TO CART
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HIFI COMPS
OVERVIEW
STYLE
CONCEPT
DESIGN
ABOUT US-MOBILE VIEW
SOAPWORKS STUDIO
ABOUT Faccus int. Minum accum vere as sam ut omnim nulluptas aliquae mo mollis digeniassi ommo errorporitis venditatus, tet aboria numque nit am,Et at. Lecero cuptas esequo volore lab illique nimaio bere namenis core non nihit et quis et ipit, soluptio et dolupti orporioratis minveles dolorem re sum restium consequi tem rem alibusdam
CONTACT
Ut velitatur rescia velest untiur? Qui tem aspitis doles ideri in
EVENTS
Inulluptist offici cuscid exerum qui con enda sunt ut fugit ant esenimo luptatquiam simagnimos aut vit dolor
ABOUT US SHOP BLOG
SOAPWORKS STUDIO
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ABOUT SHOP BLOG
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CONTACT Ut velitatur rescia velest untiur? Qui tem aspitis
EVENTS Inulluptist offici cuscid exerum qui con enda sunt ut fugit ant esenimo luptatquiam simagnimos aut vit dolor
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HIFI COMPS
OVERVIEW
STYLE
CONCEPT
DESIGN
BLOG PAGE-MOBILE VIEW
ABOUT US
SOAPWORKS STUDIO
FREQUENTLY QUESTIONS Ci rem que vent utemquam et fugitio. Consequiam dit, tem aut as imus, ipsam experaes dolum quament oribus ipicium nihitibus. Iquod utem imodipsam, consectatur, sam, arcipsam eicipient velique nonsequ ibust, tempe
READ MORE...
INGREDIENTS Ci rem que vent utemquam et fugitio. Consequiam dit, tem aut as imus, ipsam experaes dolum quament oribus ipicium nihitibus. Iquod utem imodipsam, consectatur, sam, arcipsam eicipient velique nonsequ ibust, tempedipsam READ MORE...
SHOP BLOG
ABOUT
SOAPWORKS STUDIO
FREQUENTLY QUESTIONS Ci rem que vent utemquam et fugitio. Consequiam dit, tem aut as imus, ipsam experaes dolum quament oribus ipicium nihitibus. Iquod utem imodipsam, consectatur, sam, arcipsam eicipient velique nonsequ ibust, tempe
READ INGREDIENTS
MORE...
SHOP
BLOG
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PROTOTYPE LINKS Desktop: https://marvelapp.com/30ea68#2662193 Tablet https://marvelapp.com/6gbh7g#2661824 Phone: https://marvelapp.com/176afe6#2662220
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BIBLIOGRAPHY â&#x20AC;&#x2039;http://www.freepik.com/index.php?goto=74&idfoto=737634 http://www.soapworksstudio.com/catalog/item/1367519/835086.htm http://galoshining.deviantart.com/art/hand-drawing-watercolor-plants-lavender-407435269 https://www.etsy.com/shop/EmilysHandmadeSoaps?ref=l2-shopheader-name http://www.brambleberry.com/ https://squareup.com/market/sometyme-place http://www.yelp.com/seattle https://squareup.com/market/sometyme-place http://foodfolk.net/olive-oil-faq/olive-oil-quality/ http://hellonatural.co/diy-hand-sanitizer-antiseptic-skin-spray-lavender-aloe/ http://hellonatural.co/vanilla-clove-body-oil-spray/ http://www.sheknows.com/parenting/articles/816466/10-simple-baby-care-tricks-mom-never-told-you-1 http://www.theidearoom.net/2013/02/handmade-soap-recipes.html https://brightnest.com/posts/make-your-own-soap-in-4-simple-steps-tackle-soap-scum https://www.pinterest.com/offsite/?token=770-741&url=http%3A%2F%2Fgluesticksblog. com%2F2013%2F04%2Fhomemade-poppy-seed-soap-recipes.html http://www.sustaincreateandflow.com/herbal-body-spray/ https://www.pinterest.com/pin/104427285082191377/ http://www.flickr.com/photos/naiadsoaparts/2572406488/ http://commons.wikimedia.org/wiki/File:IPad_3.png http://www.dreamstime.com/royalty-free-stock-image-texture-series-white-paper-flowers-image308336
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CONCLUSION Because these shops are small with lower budgets, their websites look really plain and disorganized, with nothing in high quality. The point is to draw attention of the consumer to what they will get, and not to get the consumer to experience the entire store. Now days people are not only looking for the ingredient and quality of the product but also the outward appearance. Why should they spend money on the small online shops with similar product that they could get in the big retail stores, even with more inexpensive and various types/kinds that may look better. The most important fact is two out of three shops are focusing too much on the details and introductions of the store, and they forgot to show the customer what products they have on the home page. People like to see things first before they give it a try and discover it!
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