PSA POSTER
Coming up with different variations of comps was difficult because I did not want them all to look the same.
Public Service Announcements (PSAs) are messages distributed to inform the public about a variety of issues, often related to health and safety. Their purpose is to encourage people to a change their action through moving posters. We were to choose an issue of importance, research it, draft an all text poster, and create a creative brief outlining ideas about the poster. The brief was then given to a fellow design student to carry out. After receiving the brief, for being open-minded, I made 20 thumbnails sketches of text layouts. Then sketched 5 –7 rough compositions of layouts to show my classmates. We had to use scale, opacity, rhythm, orientation, and negative space to create visual hierarchy. When I started to think of designs for my poster, I thought about what the reader was going to read first, the heading. I had to make sure that the heading was visibly larger than the body sections, but then I had to ensure the call to action was large but not too large. The poster had to have a nice flow, so that the heading drew you in, the call to action intrigued the reader more, then they could read the body paragraph parts to find out more information. I did not want my poster to be too cramped so adding the negative space between each sub section should give it the breathing room it needed.
These are the comps that I decided to expand on, I would alter some of the spacing and where the darker shaded side would be and how much space it would take up.
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