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What is Copywriting? Copywriting is a very specific type of writing. It is essentially the art of persuasion through the written word. Writing copy is a skill that involves finding relevant information about a subject and presenting it in an interesting and attractive way. Copywriting is the process of writing words in order to project a certain viewpoint. Creating text that promotes a product or service as well as directing the reader to take a certain action. Copywriting is what sells online and off. It is one skill that defines the caliber of a marketer. It is a form of communication that can make or break a marketers success. These skills are essential tools in today's' competitive online market. Writing copy is for brainy, spectacle wearing, tight lipped, thick heeled librarian, geek types, you say. While it does come naturally to some people, for many, it is a foreign language they do not know how to speak. Writing copy is a skill that will help you in many aspects of your business. However it is a skill that cannot be mastered overnight. It is something that takes time to learn. The first and foremost important element of great copywriting is the headline. Headlines are the first things your prospect will see. The headline is essentially your front line salesman. Headlines are far too often written in haste and with little thought. Headlines are far too important to leave to chance. Your headline is the key to everything. Getting and grabbing the readers attention. Headlines are 90 percent of the reason anyone will read your ad copy. Headlines make the difference between success and failure in your advertising. An effective headline must do the following:
Make a promise of a highly desirable result the person will receive in exchange for reading the ad Must make an interesting story to read Must be engaging and brief, and should highlight a benefit Must be correct, clear and compelling Must be active, and must be convincing
Writing good sales copy is not an art, it is a science. Science can be learned. It is a science that requires skill and flair. A passion for language, creative imagination and good writing skills never hurts either. Writing good sales copy will attract more customers, close more sales, earn more revenue, boost your bottom line, and drive your competitors crazy. Simply writing sales copy is only the start. Constructing an effective sales letter means remembering these four steps. The 4 P's: Make a Promise. A promise to the reader that a certain action is inevitable for the future unless something changes.
Draw a Picture. A picture in words for the prospect to envision how life might look in the future depending on the action they take. Now Prove it. Provide test results, testimonials, or documentation that will convince the prospect to accept and purchase. Finally you Push. This is where you make your close and ASK for the sale. Do not hint around about it. Simply ask for it. Copywriting will always be the most powerful way to advertise. Copywriting is perhaps the most important skill you need to learn if you are going to be successful as an internet entrepreneur. It is a skill which can make or break a campaign. Writing copy can be of the most lucrative, fun, and intellectually stimulating endeavors you will ever do. Copywriting is at the heart of all your online marketing activities so make sure you give it your very best efforts.
Steve Harlow is an Internet Entrepreneur. He specializes in providing resources to New Marketers. His goal is to help others achieve success in their lives as well. If you would like additional information on the message contained in this Article, as well an abundance of information regarding Online Marketing, please visit http://www.Steve-Harlow.com. If you want to see the TRUTH behind the "smoke and mirrors" of Internet Marketing, be sure to look for the BIG YELLOW BUTTON on the right side of the page. It just may change the way you think about business.
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==== ==== Check this site out if you want to learn more about how to copywrite effective sales letters: http://copywritersleagueshop.com ==== ====