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In this article, I'm going to explain what you should do to select and hire a talented copywriter that will grow your business and profits beyond you belief. Are you ready to explode your profits? Good, well read on and I'll uncover how you can get a copywriter achieve this for you. Know what you want, or know that you want to be ripped off I invite you to take a look at your site currently. What are your goals? Do you want to double your income in 3-6 months? Try to make it down to a science. By this I mean, know how much traffic you get to your current sales-letter and what percentage of this traffic actually converts to sales. That way you can hop on a consultation and say "I'm getting 3% conversion and I would like 6%, do you think you can help?" Imagine how much more powerful that is than just saying "hey I need a sales-letter that's interesting and will help me get more sales." You see, once you and the copywriter have a goal to shoot for, the more likely that goal will happen. The next step is to evaluate some of your prospective partners Hop onto a bunch of copywriting sites and try to read the sales-letters in depth. Look for quality in their writing style and as my mentor John Carlton likes to say "salesmanship." You want to hire a real-deal salesperson. Don't settle for just a "writer". You need someone that creates text that sells, not just any ol' type of text writing. Another key to look for is if the copywriter offers a guarantee This ties into my first step because a copywriter will usually use conversion rates in their guarantees. You really want to check off this as a great sign because it means this copywriter is talented and willing to help his clients. It means he's so confident in his skills that he we publicly proclaim an unconditional money-back guarantee to anyone who listens. Next look at the testimonials presented to you Notice if they jump out at you. This will show if the copywriter's previous clients actually think the copywriter did a great job. Look for unusual comments. Look for someone that over delivers on what they promise. But at the same-time, be wary of unrealistic, overly fairy-tale testimonials. You want to read-between the lines in order to detect an over-delivery minded copywriter. You'll notice by the way his clients phrased their testimonials. The final step is to attend a consultation with the copywriter
Notice what kinds of questions you ask and how the copywriter thinks. Ask them about the plan they are imposing and tell them about your goals. You should also look for integrity and modesty. You see a lot of copywriters today think arrogance sells, i.e. "the way to get money is to overpower people." The most talented people I have worked in my life are also the most modest about what they do. I invite you to question their plan and see how they explain it to you. A copywriter that is very sure of himself will take the time to go through the plan in detail until you get it.
And really, there's no reason you should be confused about finding the right direct-response copywriter. Click here to get the perspective you need to effectively find a good copywriter in no time = http://makeyouradpay.com/a-copywriter.htm If you're ready to learn more about what a good freelance copywriter looks like, visit my friend, the sales-letter writer at the link above and look around.
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==== ==== Check this site out if you want to learn more about how to copywrite effective sales letters: http://beswordmastery.com ==== ====