9 Trends That Will Redefine SEO In 2020
#1 Featured Snippets Want to drive an influx of traffic to your website in 2020? Aim for a zero-click position in organic search results. The easiest way to achieve zero search results is presenting your quality content in a way that both users and Google love.
#2 MobileFirst Indexing
Google has announced that it will start favoring mobile-friendly sites in organic search results. Mobile optimization is something that should not be taken lightly. Make your website mobile-friendly right now.
#3 Semantic Search and Intent Optimization
Today, Google focuses on understanding the user's search intent than showing results for exact-match search queries. If you want to rank higher in 2020, you should create content that matches users’ search intent.
46% of all searches on Google have a local search intent. This indicates that local SEO is on the rise. Improve your local search presence by claiming, verifying, and optimizing your business listings on Google, Bing, and Apple Maps.
#4 Local SEO - The Next Big Thing
#5 Rich Snippets
MAKE YOUR ORGANIC SEARCH RESULTS STAND OUT WITH RICH SNIPPETS. CHOOSE THE RIGHT STRUCTURED DATA MARKUP AND INCREASE THE CTR OF YOUR WEBSITE. GOOGLE ALWAYS RECOMMENDS USING JSON-LD FORMAT FOR STRUCTURED DATA.
41% of adults use voice search at
#6 Voice Search
least once a day and this figure is expected to rise in the next few years.This indicates that optimizing your site for voice search should be your top priority, particularly, if you want to rank higher in organic search results.
No matter how user-centric your content is or how appealing your website looks, if it loads in over 3 seconds, you will be thrown out of the competition. Embrace AMP to make your static site load at blazing fast speed. However, if you have a dynamic site (eCommerce store), go for progressive web apps development.
#7 Fast Page Loading Speed
#8 E-A-T & YMYL
Increase your SERP visibility by publishing content which showcases expertise, authority, and trustworthiness (E-A-T) in a niche. While, YMYL is a content quality rating for sites that could potentially affect a person's health, happiness, safety, investment or financial stability.
AI and machine learning will change the face of the SEO industry in 2020. In short, Google
#9 AI and Machine Learning
search algorithms will become more sophisticated and deliver accurate search results. By leveraging AI and machine learning, you can interpret data sets to make informed decisions, automate repetitive tasks, and create personalized content that matches customer search intent.
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