Guidelines Regarding the prizes on offer as part of the project “By the seaside on the snow: Riccione in Fiemme Valley” to be held during the
Marcialonga 25th – 26th January 2014
1. The project: “By the seaside on the snow: Riccione in Fiemme Valley” 1.1
“By the seaside on the snow: Riccione in Fiemme Valley” is an initiative organized by Promhotels, the Hoteliers’ Cooperative of Riccione, and Costa Hotels Consortium in collaboration with the Riccione Municipality and the Baths’s Cooperative of Riccione on occasion of “Marcialonga 41st edition”, that will take place on the 25th and 26th January 2014. The aims are: Promoting the territories and excellences of Riccione and its inland during an important and international sports event that attracts over 10.000 visitors (including athletes and tourists) from north Europe. Attracting the attention of the public on our tourist product by focusing on the very same themes as the sports event: fun, competition, socialization. “Sharing” the spirit and atmosphere of “Marcialonga” and therefore, amplifying the promotion and visibility obtained through a web 2.0 action on social networks, to be carried out in real time.
1.2
During “Marcialonga”, the Tesero municipality will play host to a packed programme of entertainment initiatives for tourists and athletes. These initiatives will include one aimed at focusing on and the Riccione destination and its inland, highlighting its attractions. A photo-contest on the theme “By the seaside on the snow” will be set up close to the Skiing Center of Tesero, together with the other tourism promotion activities. After first signing a release note to authorize publication of the photo on all the web media managed by the Riccione Municipality and other subjects that deal with tourism promotion, the public will be invited to have their photograph taken in this setting.
2. Prizes 2.1
Those portrayed in the photos that prove to be most popular, in terms of the number of “Like” and “Share” they receive after being published on the web, will win a prize that consists in a free holiday for 2 people in Riccione, to be taken before the end of 2014. The prizes will be offered free of charge by the Photo-contest organisation: Below is the list of prizes: 1 weekend for 2 people offered by Costa Hotels 1 weekend for 2 people offered by Promhotels 1 weekend for 2 people offered by Riccione Municipality n. 1 beach service (1 umbrella and 2 deckchairs for 2 days) offered by Baths’s Cooperative of Riccione n. 1 beach service (1 umbrella and 2 deckchairs for 2 days) offered by Baths’s Cooperative of Riccione n. 1 tour on the paddle boat for 2 people offered by Baths’s Cooperative of Riccione
3. Prize winners 3.1
The prize winners will be the subjects/groups portrayed in the photos taken by the photographer appointed by the Photo-contest organisation and authorized by the same subjects to publish them on the web that, after the deadline for voting, have received the highest number of “Like” and “Share” on the social pages of Città di Riccione (https://www.facebook.com/cittadiriccione).
3.2
The photographic set will be open on 25th January 2014 from 10.00 am to 12.00 am and from 1.00 pm to 3.00 pm, except for last minute changes, and the public can vote for the photos until 11.59 pm of 31st January 2014. After this deadline, a classification table of votes will be drawn up and the winners will be informed per e-mail. Details of the winning photos will also be given on the social pages of Città di Riccione.
3.3
The prizes will be awarded to the photographs that receive the most votes, until they have all been allocated. The criteria that will apply is the allocation of a prize to each group shown in the photograph that received most votes; this means, a total of 3 groups will win prizes.
4. Characteristics and use of the prizes 4.1
Each prize is described in point 2.1 above and is valid for 2 people (the winner and a person accompanying him or her). The prizes can not be transferred, without authorization of the Photo-contest organization.
4.2
The prizes must be used by the winners before the end of 2014 (excluding the periods indicated as “not included in the prize”, which will be indicated when it is handed over).
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