mik cuccu report about what i did, I’m doing, I’d like to do
Legenda
Web Link
Go to Experiences
Experience Coins
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Click on this button to go directly to the website
Every experience makes us gain in skills, confidence and will to go over, so I tried to self-evaluate how much I “l-earned” in each project.
In the last page you can also see a resume of these skills. N.B. The number of coins doesn’t say how much I’m good in doing something, but it’s just a way to underline and give an order to what I’ve experienced most in these years.
This button, in the upper right side of each page, allow you to come back to page 3, “Experiences”.
This button, allow you to go to the related page.
Area of interest
This icons represent some area of interest in which I had some experiences. When you meet the icon. the experience is related to that field of work
design (general)
Self-Evaluation service design
I’ve l-earned a lot!! I’ve l-earned something interesting I’ve l-earned a bit about something
social innovation storytelling consultant 2
Experiences
mik cuccu 26 y.o.
Sometimes, you meet some words, some topics, some movements, Bologna, Italia @seu_naif +39 329 1675249 that change the directions you werecuccu.am@gmail.com thinking before.
Michele Cuccu
education BA Degree in Product Design at Politecnico di Milano 2008/2011 Master Degree in Product Service System Design at Politecnico di Milano 2012/2014 Internship at Nùcleo de Design e Sustentabilidade UFPR, Curitiba, Brazil February/October 2014
i’d love to work more on this area (BUT i’M OPEN S!) TO CHAENGE
service design
social innovation
storytelling
Thesis “Seeds of Future: Using storytelling for social innovation to improve Curitiban citizens’ perception of the city” December 2014
i wanT TO learn more about thEsE TOPICS!
l a n gpage! uages go to education
ITA PT/ BR EN G
other interests brazilian culture
inspiring stories
poetry
works / projects Galaxy Eye - SYDA 2013 Silver Award with Andrej Rafael de Carvalho Pinto Concept Design Milan, July 2013 Sustainability Maker Brazil Interviews, Analysis and Design Brief Development Curitiba, February - July 2014 Documentary “Seeds of Future - Curitiba” Writing and Editing Curitiba, October 2014 Toolkit & Workshops “Naive Storytellers” Toolkit development and Workshop Organization Curitiba, March - June 2015 Epoca SRL Interviews, Analysis and Project Guidelines Development Bologna, December - March 2016
s o fgot w re toaproject page!
music
A do be S u i te Wo rdpre s s / V is u a l C o mp o s e r O ffi c e S ui te
... sometimes it’s a call, sometimes it’s a wall to face with, but it’s always a turning point.
Education BA Degree in Product Design @ Politecnico di Milano Design thinking
...time off... Mater Degree in Product Service System D e s i g n @ Politecnico di Milano Design thinking
the question was: "if design solve problems, how can it solve more important issues than "a new chair for the DesignWeek"?
Co-Design tools Storytelling
Exchange Program Extra-UE + Internship at Nucleo de Design e Sustentabilidade
@ Universidade Federal do Parana, Curitiba.
page 6
Thesis about Storytelling for Social Innovation
"Seeds of Future: Use Storytelling for Social Innovation to improve curitiban citizens perception of the city"
page 7
So I started to collect case studies, projects, books that explained a different application of Design Thinking Process in various field of work. The ones that more interested me were Social Innovation, and Storytelling for Social Innovation. I believe that inspiring stories of inspiring projects can have a powerful impact in the people. The more we talk about who is trying hard to find useful solution, the more there will be people willing to bring his own contribute. Maybe it’s a “Naive” vision of life, but I hardly believe in this, and I try to carry it on as much as I can.
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Works / Projects r Sustainability Maker Brazil
Seeds of Future
Naive Storytellers
Prototyping of a “Crowd-Design” process for the platform Innonatives, in collaboration with the Nucleo de Design e Sustentabilidade of Curitiba and the community of Aguas Claras.
Documentary about 4 stories of Social Innovation in Curitiba, Brazil in 2014. The movie is supported by a research about toolkits for Storytelling for Social Innovation. This project became my Thesis for the Master Degree in PSSD.
In collaboration with the service designer Greta Bottanelli, we developed a toolkit to help Third Sector companies in creating effective communication strategies. We also organized some workshops to test the tools.
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page 7
I’m looking for a way to use the learnings about storytelling, to help ONG, social start-ups, and third sector companies to build effective storytelling strategies, on the one hand I’d like to give them more visibility, on the other hand I want to inspire people to join this movement of change, with new ideas, new actions, new projects.
page 8 not only design: other interests? other projects at page 9. 5
HOW DOes a CROWD-DESIGN PROCESS WORK?
Sustainability Maker Brazil Curitiba, Brazil Feb-Oct 2014
The aim of the project was to prototype the whole “Crowd-design” process purposed by the Innonative platform. Through the supervision of Prof. Aguinaldo dos Santos, from UFPR, the Nucleo de Design e Sustentabilidade was the first team who create a design brief for the Platform, and from the results of the project, was able to indicate some guidelines for further development of the website. The solution obtained by the project has been produced by the company “EcoDesign” and the developers have been rewarded with royalties from the sell of the product.
In a crowd-design process, designer are not the ones who use their skills to find a convincing solution. They are “just” facilitators and mentors that organize and push participants in being efficient in each part of the process, but, in the end, choices are made by the people.
define the problem “On-the-field” research
Voting the problem
Make your data visual, for others understand the brief
Idea Submission
Select the best idea by voting
find a solution Design Jam
PRODUCTION PHASE A partner produce the solution
Rewards for developer and collaborators
More info at:
innonative web page
Interviews F2F
sustainability maker brazil facebook page
Qualitative Analysis Tools
PAPER about crowd-design WRITTEN BY THE TEAM
Case Studies about support to low-income people
Video Editing Co-Design Tools
Infographic Design
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seeds of future trailer, on youtube (pt-br) seeds of future movie, on youtube (pt-br)
SCOPE TARGET
OffLINE
text event images audio video
rythm ambient words music graphic
hugs<3 observation questionnaire direct comment
e s p rw o r d s
exhibition
!
..
ks!
ad
t.
ac
talk
presentation
db
of mouth
blog
website
e
e
KPI likes retwit shares messages comments
newsletter
social networks
ONLINE
> THESIS FOR THE MASTER DEGREE IN PSSD.
STO RY T E L L I N G FO R S O C I A L I N N OVAT I O N PA N O RA M A
• Finding interesting stories • Interview recording • Story Editing
prototyping/2 facing people! • Public Presentation • Written survey • Talk and get Feedbacks.
Social Innovation projects’ need of visibility
More info at:
> 24’ DOCUMENTARY OF 4 STORIES IN CURITIBA
OFFLIN
fe
prototyping/1 story building
output & insights
(This infographic is freely inspired by the work of Meyer Foundation + Centre for Social Impact Communication, NESTA+UpRising, Rockefeller Foundation, 2014)
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• Storytelling theories • Storytelling applications in history • Theories and emerging toolkits for social innovation
TRANSMEDIALITY
ACTION!
ONLINE
research
content+language+format= narrator intreccio conflict
we want (a target) to do (an action) to get (the scope) that realize (our vision)
...
How much storytelling can affect the perception of our cities? Can storytelling for social innovation improve this perception? Can it estimulate more positive attitude in life? Researching emerging theories and practices about storytelling and its use in third sector projects, I completely felt in love with this world and I threw my self in it. So I worked on a documentary, interviewing 4 people from 4 social innovation project in Curitiba, and I presented it in public space of the city to open dialogues with people and see their reaction. The doc participated to the Psicodàlia Festival 2015, to the NDesign 2015 in São Paulo, and it’s available online for free. Click on the links below!
narrative object:
(Meroni, 2007; Manzini,2008; Mulgan,2007; Murray,2010)
Curitiba, Brazil Jun-Dec 2014
the project
PRODUCT
Seeds of Future
Case studies about social activism
> WORKING EXAMPLES CAN INSPIRE NEW IDEAs > INSPIRING STORIES MAKE PERCEIVE THE CITY IN A DIFFERENT WAY > SOCIAL INNOVATION PROJECTS NEEDS MORE VISIBILITY BUT DON’T HAVE RESOURCEs ENOUGH TO INVEST IN IT.
Storytelling Theories Story-Building Video Editing
Case studies about people sensibilization Case studies about social sustainability
Interviews F2F Prototyping Phase
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Naive Storytellers
> toolkit: book & canvas
Curitiba, Brazil Mar-Jul 2015
greta as a teacher with eduarda from “bosque da iohana hostel”
> next step: find partners to digitilize the process
>
“coletivo siii” filling the canvas
Social Innovation projects’ need of visibility
Do you want more info about the project? Let's have a call or write me an e-mail! go to contact page (contacts in the last page!)
> our partners and participant to the workshop: “das nuvens”
Workshop Organization Toolkit Design
>
From the experience with “Seeds of Future” I’ve learned that third sector projects needs to have more efficient communication strategies, but often don’t have enough economical resources to invest. This is why lots of projects use “DO-IT-YOURSELF” strategies to spread the results of their work. Considering this as a “Best Practice”, I worked with the service designer Greta Bottanelli to collect tools and exercises that helps this projects in developing their stories, with their-own internal skills, and in the right channels. In order to test this toolkit, we organized some 2-days-workshops, supporting real projects in defining their story-aims, in understanding which was “their” story and in which way they could easily reach it.
Tools for Storytelling Case studies of DIY strategies
Consultant for DIY storytelling strategies
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Other projects
Samsung Galaxy Eye
INTERESTS
Swamp
BRAZILIAN CULTURE
INSPIRING STORIES In collaboration with the Product Designer Andrej de Carvalho Pinto, we developed an instrument that follow and support designer in each phase of the design process. Silver Award at Samsung Young Design Award 2013.
Music is always the fuel of life for me... This is a music project Iâ&#x20AC;&#x2122;m very proud to have partecipated as a singer a composer of some tracks. Click on the button below to go to the SoundCloud Page of the band.
Design thinking allowed me to think to a project as a whole group of actions that can be applied in many different areas of interest. I like to face new challenges, and to expand this panorama experimenting even new approaches that are not strickly related to the classical design thinking world. The possibility to research, to reach to new unexpected results, itâ&#x20AC;&#x2122;s what fascinate me every day in my job.
COMPOSing MUSIC
POETRY 9
Resume service design
social innovation
storytelling
Design thinking
Social Innovation projects’ need of visibility
Storytelling Theories
Interviews F2F
Case Studies about support to low-income people
Video Editing
Qualitative Analysis Tools
Case studies about social activism
Tools for Storytelling
Co-Design Tools
Case studies about people sensibilization
Story-Building
Workshop Organization
Case studies about social sustainability
Case studies of DIY strategies Infographic Design
Toolkit Design Prototyping Phase
(consultant) Consultant for DIY storytelling strategies
N.B. The number of coins doesn’t say how much I’m good in doing something, but it’s just a way to underline and give an order to what I’ve experienced most in these years.
Look at Legenda Page!
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mik cuccu +39 329 1675249 cuccu.am@gmail.com