Campaign: Copper, essential for a sustainable world. Prepared by: Communications in LATAM Milena Guirao YTD - June 2014
Strategy
1. Go Visual • According to the Social Science Research Network, 65% of us are visual learners • We process information based on what we see Infographics + Videos + Images
2. Go Social • Speed – Move news to audience quickly • Mobility – 90% of specific target group obtain news from mobile devices
Relevance + Reach
Key Objectives
• Deliver a package of materials about Societal Benefits of Copper to Upstream and Downstream members contributing to disseminate copper messages within employees and communities in order to reinforce the license to operate.
• Members can use their brands within ICA logo.
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Package of Communication Materials
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Package of Communication Materials
• Each member will receive a set of material that contains: • Kit multimedia with 12 topics related to SBOC recorded on CD Rom. • Each communication material will be in low and high resolution
• Editable version will be available to insert the logo of the Co. • Each CD rom has: • • • • • •
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Infographics Folder Banners (to print and for website) Game for children Cartoons to Social Media and Internal Bulletins Videos
Main Topics of the Set of Materials Societal Benefits of Copper 1. Food
7. Sustainable Construction (solar heating, tubes)
2. Health 8. Environmental and Recycling 3. Antimicrobial Copper 9. Technology 4. Energy Efficiency(motors,transformers) 10. Arquitecture and Design 5. Sustainable Energy (eolic, fotovoltaic) 11. Culture 6. Electrical Safety
12. Copper properties
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1. Copper and Food
Infographic
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Folder
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Banners
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Banners (website)
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Comics Target-audience: children
SĂşper Cobre 12
Cobre Jr.
Cartoon Book Target Audience: Children
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Cartoon Book Target Audience: Children Paginas Internas
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Cartoons for Social Media and Internal Bulletins
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Video for Social Media and Websites Target Audience: Children
http://youtu.be/XesqLM1fB04
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2. Copper and Health
Infographic
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Banner
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Banners
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Cartoon Book Target Audience: Children
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Cartoons for Social Media and Internal Bulletins
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Video for Social Media and Websites Target Audience: Children
http://youtu.be/edPLN9BSQNM
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3. Antimicrobial Copper
Infographic
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Folder
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Banners
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Cartoon Book Target Audience: Children Contra-Tapa
Tapa
Paginas Internas
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Cartoons for Social Media and Internal Bulletins
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Video for Social Media and Websites Target Audience: Children https://www.youtube.com/watch?v=IcdvHUooKdU&feature=youtu.be
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4. Energy Efficiency
Infographic
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Folder
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Banners
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Cartoon Book Target Audience: Children
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Cartoons for Social Media and Internal Bulletins
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6. Electrical Safety
Infographic
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Folder
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Banners
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Cartoon Book Target Audience: Children
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Cartoons for Social Media and Internal Bulletins
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7. Sustainable Construction
Infographic
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Folder
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Banner
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Cartoon Book Target Audience: Children
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8. Environmental and Recycling
Infographic
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Folder
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Banners
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Cartoon Book Target Audience: Children
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Cartoons for Social Media and Internal Bulletins
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9. Technology
Infographic
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Folder
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Banners
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Cartoon Book Target Audience: Children
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Thank you! For more information please contact milena.guirao@copperalliance.org.br More information: milena.guirao@copperalliance.org.br
www.procobre.org www.copperalliance.org
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