Campaign Copper: Essential for a Sustainable World Milena Guirao Prado YTD June 2015
How communications in LATAM has been delivered value to their members?
Cu Upstream Kit of SBOC communication material
Cu Downstream
Key Objective
• Deliver a package of materials about Societal Benefits of Copper to Upstream and Downstream members contributing to disseminate copper messages within communities in order to reinforce the license to operate and within their employees. • Members can use their brands within ICA logo.
Kit of Societal Benefits of Copper communication material
• Kit of material contains: • Multimedia with 12 topics related to SBOC recorded on CD Rom.
• Each communication material is recorded in low and high resolution • Editable version is available to insert the logo of the Company • Each CD rom has: • • • • • •
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Infographics Folder Banners (to print and for website) Game for children Cartoons to Social Media and Internal Bulletins Videos
Topics of the 12 CD Rom’s
Renewable Energy
Technology
Health
Electrical Installations
Architecture and Design
Antimicrobial Copper
Sustainable Construction
Culture
Energy Efficiency
Environment and Recycling
Copper Properties
Food
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Kit Example CD 5 - Renewable Energy
Infographic
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Print Media
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Print Media
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Target-audience: children
SĂşper Cobre 10
Cobre Jr.
Print Media
Cartoon-book for Children
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Digital Media
Videos
Posts Social Media / Bulletins / Web
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Measurement – how the toolkit has been used?
Copper Upstream
Minera Antamina Specific Section into the Website http://www.antamina.com/noticias-publicaciones/beneficios-del-cobre/
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Minera Antamina Social Media
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Minera Antamina Social Media
Minera Antamina Social Media
Consejo Minero - Website http://www.consejominero.cl/category/sabia-ud-que/
Copper Downstream
TERMOMECANICA
Termomecanica S/A
• Its ranks amongst the largest Brazilian private companies and is the leader in the processing of non-ferrous metal sector within over 70 years of history • Copper and its alloys products as sheets, bars, roads, tubes, fittings and wires
• Production site with 186,000 m2 is distributed in 3 plants • About 2,000 employees
• Member of CDA Brazil since 2011 • Copper Production: over 100 Ktones/year 22 |
2015 - Competition Copper: environment-friendly • Target-audience: employees and their workers’ children • Exhibition into the company using all material of the Toolkit to explain copper uses and why it is environment-friendly • Best compositions and pictures were prized
• Daily quiz into intranet to stimulate employees’ participation • Period: From Jun 8 to Jun 26 • Children Age: 6 to 16
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Termomecanica Environment Week – June 8 - 26
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2015 - Competition Copper: environment-friendly • Exhibition
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2015 - Competition Copper: environment-friendly • Best compositions and pictures of their workers’ children
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2015 - Competition Copper: environment-friendly • June 26 – Award’s Day for the best compositions and pictures
Mrs. Regina Celi Venâncio Termomecanica’s President
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Social Media Campaign http://migre.me/qzStY
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Termomecanica Internal bulletin
Antimicrobial Copper
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Termomecanica Internal bulletin
Food
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Termomecanica Internal bulletin
Environment and Recycling
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2014 Students’ Award new projects using Copper
Biggest challenge: find new solutions using copper!
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http://www.desafiotermomecanica.com.br
2014 Students’ Award new projects using Copper Best Prizes
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CECIL
Cecil S/A
• Brazilian Company with 52 years of history • Production is established in a plant with 110.000 m2 • Copper and brass products as sheets, bars, rods and forms • About 500 employees • Member of CDA Brazil since 2010 • Copper Production: between 50 – 70 Ktones/year
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Cecil Internal Bulletin
Food 36 |
Cecil Internal Bulletin
Copper Properties 37 |
Cecil Internal Bulletin
Environment and Recycling 38 |
July/15 – Launch of the Landing Page www.procobre.org/es/campanacobresustentable
Thank you! For more information please contact milena.guirao@copperalliance.org.br More information: milena.guirao@copperalliance.org.br
www.procobre.org www.copperalliance.org
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