2014 Societal Benefits of Copper Copper Downstream
Pilot Project - Brazil Milena Guirao Prado LATAM Communications Manager
Background CDA Brazil • Since 1996 • Local downstream members: • Prysmian Cables & Systems
• Phelps Dodge (General Cable) • Nexans
Electrical sector
• Schneider Electric
• Paranapanema • Cecil S/A • Termomecanica • Cobresul
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Bars, sheets, rods, forms and tubes
Strategy Copper: essential for a sustainable world Current challenges Energy access
CO2 reductions
Sustainable Development
Renewable energy Food supply
Public Health
Green Building 3
Positive Impact
Pilot Project • •
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Cecil S/A Laminação de Metais Termomecanica Sao Paulo S/A
Cecil S/A www.cecil.com.br
Cecil S/A
• Brazilian Company with 52 years of history • Production is established in a plant with 110.000 m2
• Copper and brass products as sheets, bars, rods and forms • About 500 employees • Member of CDA Brazil since 2010
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Why Cecil has begun this campaign?
• Awareness employees’ to recognize the importance of copper for daily life, especially to make them proudness to work in this company • Scientifically proven, fact-based messages provided by SBOC added value for the campaign and motivated to start it.
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Agreement
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Supporting Actions Internal Bulletin BEFORE – no information about copper benefits
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Supporting Actions New Internal Bulletin AFTER – introduction of copper benefits
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Supporting Actions New Internal Bulletin AFTER – introduction of copper benefits
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Supporting Actions New Internal Bulletin AFTER – introduction of copper benefits
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Supporting Actions New Internal Bulletin AFTER – introduction of copper benefits
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Communication Campaign SBOC At the Internal Restaurant Apr/14 - Banners and folders at Cecil
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Termomecanica S/A www.termomecanica.com.br
Termomecanica Sao Paulo S/A
• Its ranks amongst the largest Brazilian private companies and is the leader in the processing of non-ferrous metal sector with 70 years of history • Copper and its alloys products as sheets, bars, roads, tubes, fittings and wires • Production site with 186,000 m2 is distributed in 3 plants
• About 2,000 employees • Member of CDA Brazil since 2011
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Agreement
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Communication Campaign Students’ Award – New projects using Copper http://www.desafiotermomecanica.com.br
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Communication Campaign Students’ Award – New projects using Copper
Biggest challenge: find new solutions using copper!
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Communication Campaign House organ – New projects using Copper
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Communication Campaign House organ – New projects using Copper
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Thank you! For more information please contact milena.guirao@copperalliance.org.br More information: milena.guirao@copperalliance.org.br
www.procobre.org www.copperalliance.org
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