Damar Hamlin launches #3forHeart CPR Challenge

Buffalo Bills player teams up with American Heart Association to promote technique that saved his life

FromAmericanHeartAssociation

DALLASandBUFFALO Whenseconds matter most, CPR means the difference between life and death, a fact that Buffalo BillssafetyDamarHamlinpersonallyunderstands Unfortunately,mostpeoplewhohave acardiacarrestaren’tsurroundedbypeople trained in CPR like Hamlin was when he collapsed during a televised Monday night gameinearlyJanuary.ThatiswhyHamlinis launchinghis#3forHeart™CPRChallenge aimed at saving more lives through CPR education and training with the American HeartAssociation,aglobalforceforhealthierlivesforall.

Hamlin hopes to use his experience to educate people about importance of CPR and inspirethem to learn Hands-OnlyCPR aquick,easytolearnlifesavingskill Hamlin’s#3forHeartCPRChallengeisan exciting yet simple social media challenge with3steps

1 LEARN:Gotoheart.org/3 towatcha 60-secondvideotolearnHands-OnlyCPR

2 GIVE:DonatetotheAmericanHeart Association to fund CPR education and training, and other lifesaving programs and scientificresearch.

3 SHARE: Use #3forHeart™ to challenge 3 friends to do the same on social media

To kick off the campaign, Hamlin challenged NBA legend LeBron James, Tampa BayBuccaneersquarterbackTomBradyand formerFirstLadyMichelleObama

“I’m excited to be teaming up with the American Heart Association,” said Damar Hamlin.“It’sgoingtobeanamazingopportunity to impact and educate millions of people on the importance of CPR. It literallysavedmylife.”

“TheworldwatchedinfearwhenDamar collapsed during that game,” said Nancy Brown,ChiefExecutiveOfficeroftheAmerican Heart Association “But if you follow his advice, you can become a lifesaver in 3 steps, and you’ll know what to do in the eventanadultorteensuddenlycollapsesin yourpresence.Becausemostcardiacarrests that happen outside of a hospital occur in the home, the life you save will most likely be a loved one The volunteers supporters andstaffoftheAmericanHeartAssociation are so grateful that he is paying it forward andhelpingensureothersalsohaveabetter chanceforapositiveoutcome.”

CPR orcardiopulmonaryresuscitation is performed when the heart stops beat- ing and, especially if started immediately, candoubleortripleacardiacarrestvictim’s chance of survival People are encouraged to participate in all three steps to learn and promoteeducationofHands-OnlyCPR.

Hands-Only CPR is a skill everyone can learn It is as simple as calling 911 if you see a teen or adult suddenly collapse; and then pushing hard and fast in the center of the chest The American Heart Association is the worldwide leader in resuscitation science, education,andtraining,andpublisherofthe official Guidelines for CPR. It is a relentless force for a world of longer, healthier lives We are dedicated to ensuring equitable health in all communities Through collaboration with numerous organizations, and powered by millions of volunteers wefundinnovativeresearch,advocate for the public’s health and share lifesaving resources The Dallas-based organization has been a leading source of health informationfornearlyacentury Connectwithus onheart.org,Facebook,Twitterorbycalling 1-800-AHA-USA1.

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