WWE Hall of Famer Road Dogg, talks WWE’s Most Wanted Treasures DX episode, WWE’s SuperShow at the Hampton Coliseum, wrestling stories, and more

Interview By Yiorgo

With us today is World Wrestling Entertainment’s (WWE) “Road Dogg” Jesse James whose real name is Brian James. He is a world renowned WWE Hall of Famer and a member of the famous D-Generation X on WWE. Brian was just featured in season two, episode two on A&E’s WWE’s Most Wanted Treasures looking for DX’s wrestling memorabilia. Brian also recently celebrated a year anniversary of his podcast called, Oh You Didn’t Know? Brian also has a relatively new WWE administrative position as the Senior Vice President of Live Events Creative. Today we will talk all about that and so much more.

Yiorgo: Brian, thank you for coming back and being with us today. WWE’s Most Wanted Treasures episode just aired and it was incredible. One of the memorabilias was the Jeep/tank that was used here at the Norfolk Scope, about the World Championship Wrestling (WCW) invasion angle. That night, I was at the Hampton Coliseum for the then WWF show and all of a sudden they showed you guys on the Titantron and you were at the Scope. Everyone went crazy with excitement. Can you share several memories?

Brian James: It was definitely a gutsy maneuver. We went there in a jeep/tank that had a canon on it. We drove on the street, talking smack and once we got to the underground parking ramp, we went down there. If they opened the door, I don’t know what would have happened. I knew my brothers were in there but I didn’t know on whose side they would fight on. It was really a cool opportunity for us. And the next week or the week after that, it was the first week that we started winning in the ratings war against WCW. It was a plethora of things such as Mick Foley winning the WWF World Title and WCW stooging it off on their channel and 500,000 people tuned in to see Mick win the title. So it started the wave of the WWF/ WWE winning the ratings war.

Y: Can you talk about the logistics of it?

BJ: We all got into a big van and the guy with the jeep/tank was behind us. We drove from the Hampton Coliseum to the Norfolk Scope. We parked out on the street, got the jeep of the trailer and we said let’s go. We really didn’t know what we were going to do. The driving down the ramp and beating on the door, that was totally last minute. It was like, just go down there, just go down there, they’re closing the door. The door started closing. Of course we shot it a little later so it made it look like we were going down there so they closed the door on us. But the truth was they started closing the door, so we started driving down there. Perception is reality. Had that door open, I don’t know what would have happened. I knew they had Haku, the toughest wrestler around so I was going to run from him, but some of the others I knew I could take.

Y: Can you tell us about filming the segment for WWE’s Most Wanted Treasures in Hickory, North Carolina when you and Mick Foley saw the jeep/tank used in the WCW invasion angle?

BJ: Yes it was Mick and I and the production team of course that went down there. It was actually at the guy’s house. The funny story was that I got to his house two hours early. I was supposed to be dropped off at the hotel, but I was dropped off at his house, which had the military memorabilia and the jeep. So I got to hang out on the guy’s front porch and take a nap until the people got there. We had a really good time and the family that owns the jeep have been working with the WWE for a long time and we will be working with them in the future with that same jeep. We used the jeep in the WWE RAW DX 25th Reunion episode in Brooklyn. I took Shawn Michaels and Kid (X-Pac Sean Whitman) to see the jeep there and they used that footage in this episode.

Y: How did everyone react when you and they saw it for the first time after all these years?

BJ: When I first saw it, it was really awesome to see it. It’s in better shape now than it was back then. Coming from my military background, it was really cool for me to see it. We actually got to fire the cannon at the house. Both Kid and Shawn loved seeing it. You know Shawn (Michaels) was not there when we filmed the invasion in Norfolk. But It was really cool for me to show it to both of them. Shawn comes from a military family and is an avid hunter and outdoorsman. It was cool for us to talk about the military aspect of it. I remember thinking when I saw it, where and how were we sitting on this thing. Now we are older and bigger and I don’t know how we negotiated and sat on it.

As you saw on the episode, we tried to buy it from the family. Colonel Willie has passed on and he left it all to his son John Warren. We spent the day together and the amount of historic memorabilia, full uniforms from some of the first marine paratroopers, a Japanese machine gun, an incredible collection, just so much to look at. I actually could have stayed there all day. We tried to buy the jeep from him. He wanted $300,000 for it and we only had a budget of $50,000. Instead we agreed to pay him to bring him, his family and the jeep in and use them on as a needed basis.

Y: For me, it was really cool seeing your New Age Outlaws Championship Belt in your showcase. What’s your favorite moment with that belt?

BJ: That’s the title that the fans love, the old school tag-title, all the way from the 80’s into the Attitude Area. It’s the actual title that the Hart Foundation, the Legion of Doom, all those guys and I were blessed to have custody of that title for a brief time. It’s that big, beautiful WWF at that time tag team title. I had it here at my house and they came to get it. Truth be told, they took it from my house and I don’t think I’m getting it back. The truth of it is, I also got it by nefarious means too. A friend of mine absconded with it from the WWE warehouse. He is a WWE employee and was with the Archivist Ben Brown when it happened, so I don’t think we “stole” it, but it was in my office at Stanford, Connecticut. When I got fired, I brought it home with me and had it on display here. Look, it was easy come, easy go. I enjoyed shooting the thing with Mick Foley.

Y: It was nice to see the segment about looking for China’s gear. What are some fond memories working with being around China?

BJ: She was a kindred spirit. She was tortured inside like me, but we weren’t old enough to realize what was going on at the time. She was all about having a good time and having fun. She was like one of the boys in the sense of being right there with us, laughing and joking, having fun and being fun to have around.

Y: Let’s change gear. Super congratulations on your recent WWE position as the Senior Vice President of Live Events Creative. How does it feel to get that position and how did it all fall in place?

BJ: Thank you for having me here and thank you for the congratulations. It was all an incredible story with divine intervention for sure. I was released in January 2022 and I had nine months of severance pay because I was a full time employee for a decade. Literally the month the severance pay was due to end, Paul (Levesque, Chief Content Officer for WWE) or Hunter as most people know him, called me and asked me if I wanted to come back. It was incredible and that’s why I say it was divine intervention. I do believe it was God looking out for me even when I was worried and was not being faithful. At the same time, I was thinking, the right thing will happen. I was praying and believing. And it did happen, it was not what I was expecting.

Y: What does the job entail?

BJ: It’s very time consuming. It’s not a difficult job, it’s basically following creative on television and making sure the live events match that creative. I have to come up with some creative, like some angles for the live events, just putting together creative and the matches and coming up with the finish, so it’s all the creative of the live events. Every now and then I have to stray from the formula but it’s really just following what creative they are doing on television and making sure the live events replicate that.

I have a small team and we write or book the live events that are not on television. Now that the RAW and SmackDown Drafts are done, I can jump in and write these live events like the WWE SuperShow coming up at the Hampton Coliseum on May 21st and we have many others coming up in May, June and we have another overseas tour in the UK coming up and we just had a really successful one there. Business is booming and I love the business. I am working a lot in putting together these live events, but I’m at home doing it. I have a balance in my personal and work life. It’s a blessing to have this opportunity. Hunter called me when the time was right and asked me if i could do this job and I said, yea I’d love to. He has always looked out for me and I’ll always look out for him. And that’s the way it is.

Like I said, the business is booming right now and I credit it to the three T’s: Time, Talent and Team. Time is the time that we are in now, the culture, the way the world is going. The people want to be entertained. They are back now after the pandemic. The Talent is all that talent that is out there. Roman Reigns is on top of the world, the Bloodline, Sammy Zane, Kevin Owens, The Usos, all the Bobby Lasley’s and Austin Theory’s of the world, all the new stars that came up from NXT. And Team is the team or leadership that has been put in place to create and produce our amazing product that is WWE.

Y: You mentioned the WWE SuperShow Sizzler May 21st at the Hampton Coliseum, where the actual WCW invasion was launched 25 years ago, on April 27th, 1998. Tickets are now on sale and for a limited time to those reading this, if you use the special code “CODY” as in Cody Rhodes, you get a buy one and get one for free. Go to, https://www.ticketmaster.com/wwe-sunday-stunner-hampton-virginia-05-21-2023/ event/01005E6246D6A84C

So Brian, why should people come to a live show? What will they see and experience that they will not get from watching RAW Turn to Road Dogg, page 8