STORE COMMUNICATION

Lighting

■ Natural Lighting with warm undertones

■ Clothing displays and product displays are illuminated on top to create focal points for props and signage

Ambience

When inside the store the feeling will be like warm misty on a spring morning. The air light at energizing yet comforting.

■ The vision statement of Ralph Lauren is “to inspire the dream of a better life through authenticity and timeless style.” Therefore, the music that is proposed will be artists such as Frank Sinatra, Elvis Pressley, Johnny Cash, etc.

■ Ralph Lauren is a sporty brand that leans into an elegant country style. Having elegant music that portrays ‘Old Hollywood’ and timeless country is the proposed music selection for this store front.

Smell

■ “Lauren” Ralph Lauren is a signature sent for this collection. This smell will be at the main smell when entering the store. The Point of Product display will feature this product on a round platform where the perfume can be accessed on all sides.