Final 6 moodboards for the marketing concept: Produce an advertising concept for in-store and social media targeting 18-30 age range for JD.
The concept I have developed for the JD industry brief is in collaboration with Depop to create a JD market place for preloved items to sell and purchase.
The advertising concepts used for the collaboration’s final outcomes feature; in-store, web-based (e-commerce), social media, editorial, in the format of photography (styling), graphic / illustration based.
Throughout this collaboration there is a considered theme of sustainability and up-cycling preloved sportswear classics and originals in relation to the trend of ‘Athleisure’.
