Congratulations
FROM DAVID WEEKLEY HOMES
WE LOVE OUR REAL ESTATE AGENTS!
We are fortunate to partner with incredible and knowledgeable members of our 2021 Million Dollar Club, including:
Andrea Newby
Michelle Todd
Sherri Bird
Andrew Adams
Mike Borzoni
Trish Tann
Heidi Anderson
Misty Curtis
Young Kim
Janet Eakin
Prakash Shah
Zula Balchinpurev
Jimmy Wu
Scott Hodges
Justin Hurd
Scott Miller
TOP PRODUCING AGENT AWARDS GOLD AWARD- Mike Borzoni SILVER AWARD- Prakash Shah BRONZE AWARD- Andrew Adams Thank you for your dedication and hard work as you enhance the lives of your Customers!
LEARN MORE BY CONTACTING 385-232-2999
See a David Weekley Homes Sales Consultant for details. Prices, plans, dimensions, features, specifications, materials, and availability of homes or communities are subject to change without notice or obligation. Illustrations are artist’s depictions only and may differ from completed improvements. Copyright © 2021 David Weekley Homes - All Rights Reserved. Salt Lake City, UT (SLCA105357)
HINDSIGHT IS
2020 NOW IS THE TIME TO LOOK AHEAD TO PURCHASE OR REFINANCE YOUR HOME WITH TODAY’S LOW RATES! What will you do differently this year?
WWW.SNMC.COM Make the process even easier by getting pre-qualified before you visit the first home! Our SNapp app can do this right from your phone. Learn more at snmc.com/snapp This is not a commitment to make a loan. Loans are subject to borrower and property qualifications. Refinancing an existing loan may result in greater total finance charges over the life of the loan. A reduction in payment may reflect a longer loan term. Contact loan originator listed for an accurate, personalized quote. Interest rates and program guidelines are subject to change without notice.
Turning Houses into HomesÂŽ
Niche Marketing p. 28
Table of Contents Features 10 2020 Realtor® Hall of Fame 12 2020 Realtor® 500 18 Congratulations Realtor® 500! 22 Sizzling Wastach Front Home Sales, Prices Reached Record Highs. Here’s Why. Tony Semerad, The Salt Lake Tribune
28 Own Your Niche Matt Baron 44 Spring Clean Your Business and Your Life
Daniel Bortz
Columns 7 Recognizing Top Producers Matt Ulrich – President’s Message
Departments 8 Happenings 8 In the News 48 Housing Watch
On the Cover: Cover Design: Kelley Anderson Photo left: Image licensed by Ingram Image
This Magazine is Self-Supporting Salt Lake Realtor® Magazine is self-supporting. The advertisers in this magazine pay for all production and distribution costs. Help support this magazine by advertising. For advertising rates, please contact Mills Publishing at 801.467.9419. The paper used in Salt Lake Realtor® Magazine comes from trees in managed timberlands. These trees are planted and grown specifically to make paper and do not come from parks or wilderness areas. In addition, a portion of this magazine is printed from recycled paper.
Salt Lake
REALTOR slrealtors.com
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Maga zine
February 2021 volume 81 number 2
slrealtors.com
The Salt Lake REALTOR® (ISSN 2153 2141) is published monthly by Mills Publishing, located at 772 E. 3300 South, Suite 200 Salt Lake City, Utah 84106. Periodicals Postage Paid at Salt Lake City, UT. POSTMASTER: Send address changes to: The Salt Lake REALTOR,® 772 E. 3300 South, Suite 200 Salt Lake City, Utah 84106-4618.
Congratulations KATGRANDERATH Ravath RP Pok
JOANPOK Kyrsten StJohn
TAYLORKEYS Joan Pok
SHELLYVARDAKIS Angela Jones-Faber
CHRISANNESUELTZ Jamie White
LISAMARTINEZ
ADAMALLRED
FELIPEPACHECO Rikki Curtis
JESUSDE LA ROSA
RIKKICURTIS Felipe Pacheco
AMYVOLCIC Kathleen Granderath
DONNACRAWLEY Donna Rudzik
BOBBIGARCIA Brittany Cervantes
ADAMKLAWE
TIFFANYKENNARD
OFFICES OPENING IN SPRING 2021 DISTINCTION
SIGNATURE
Spring 2021
Spring 2021
SOUTH JORDAN
SUGARHOUSE
337
$
ASSOCIATES
MIDVALE REALTYONEGROUP SIGNATURE
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DRAPER REALTYONEGROUP SIGNATURE
917.4M
2,345
CLOSED VOLUME
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VERNAL REALTYONEGROUP SIGNATURE
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CLOSED UNITS
FARMINGTON REALTYONEGROUP ARETE
Come JoinTheUnbrokerage.com Each off ice independently owned and operated. 2020 Statistics per Broker Metrics.
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Guaranteed Rate, Inc.; NMLS #2611; For licensing information visit nmlsconsumeraccess.org. Equal Housing Lender. Conditions may apply • AR: 3940 N Ravenswood, Chicago, IL 60613, (866)-934-7283 • AZ: 14811 N. Kierland Blvd., Ste. 100, Scottsdale, AZ, 85254, Mortgage Banker License #0907078 • CA: Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act • CO: Regulated by the Division of Real Estate, (866)-934-7283 • GA: Residential Mortgage Licensee #20973 • MA: Mortgage Lender & Mortgage Broker License #MC2611 • ME: Supervised Lender License #SLM11302 • MS: 3940 N. Ravenswood Ave., Chicago, IL 60613 • NH: Licensed by the New Hampshire Banking Department, Lic #13931-MB • NJ: 3940 N Ravenswood, Chicago, IL 60613, (866)-934-7283, Licensed by the N.J. Department of Banking and Insurance • NY: Licensed Mortgage Banker - NYS Department of Financial Services • OH: MB 804160, 3940 N. Ravenswood Ave., Chicago, IL 60613 • OR: 3940 N. Ravenswood Ave., Chicago, IL 60613 • RI: Rhode Island Licensed Lender • TX: 3940 N Ravenswood, Chicago, IL 60613, (866)-934-7283 • WA: Consumer Loan Company License CL-2611. Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason prohibited by law.
Salt Lake
REALTOR
®
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slrealtors.com
Hannah Cutler Coldwell Banker Residential
President Matt Ulrich Ulrich Realtors®, Inc.
Recognizing Top Producers
Laura Fidler Summit Sotheby’s
First Vice President Steve Perry Wise Choice Real Estate
Amy Gibbons KW South Valley Jennifer Gilchrist Utah Key Real Estate
Second Vice President Rob Ockey Century 21 Everest
Tony Ketterling Equity Real Estate
Treasurer Carlye Webb Summit Sotheby’s
Claire Larson Woodside Homes John Lucky Coldwell Banker Residential
Past President Alicia Holdaway Summit Sotheby’s
Sophie Reece Berkshire Hathaway
CEO Curtis Bullock
Janice Smith Coldwell Banker Residential
Directors
Dawn Stevens RealtyOne Group Signature
Morelza Boratzuk Realtypath LLC
Advertising information may be obtained by calling (801) 467-9419 or by visiting www.millspub.com
Managing Editor Dave Anderton Publisher Mills Publishing, Inc. www.millspub.com President Dan Miller Art Director Jackie Medina Graphic Design Ken Magleby Patrick Witmer
Sales Staff Paula Bell Paul Nicholas
Office Administrator Cynthia Bell Snow
Salt Lake Board: (801) 542-8840 e-mail: dave@saltlakeboard.com Web Site: www.slrealtors.com The Salt Lake Board of REALTORS® is pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support the affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin. The Salt Lake REALTOR® is the monthly magazine of the Salt Lake Board of REALTORS®. Opinions expressed by writers and persons quoted in articles are their own and do not necessarily reflect positions of the Salt Lake Board of REALTORS®.
Congratulations, Realtor® 500 members! This group represents our Board’s top producers, as measured by total sales volume reported to UtahRealEstate.com. This is the third annual celebration of the Realtor® 500, and with the Salt Lake Board of Realtors® membership numbers at an all-time high, making the list is a remarkable accomplishment. The concept for the Realtor® 500 was developed more than three years ago. Prior to that, our awards event recognized just a handful of individuals in less than a dozen categories. Through the Realtor® 500 we are able to recognize many more members of our association. There is no application process for the Realtor® 500 Award. Instead of choosing winners from a small pool of applicants, member-agents qualify based on annual sales dollar volume reported under the primary agent’s name. The 500 top agents are recognized for their sales skills, hard work, and determination. To make the Realtor® 500 list for 2020, agents needed a minimum total sales volume of nearly $10 million. That is up from a minimum of roughly $6.6 million in 2018, when the Realtor® 500 first started. 2020 was a record year in terms of overall sales, as reflected in the increase of the minimum dollar volume. Of course, the minimum dollar volume will rise and fall each year as market conditions and sales numbers change. An important benefit of the Realtor® 500 is the increasing accuracy of UtahRealEstate.com, our multiple listing service. The award incentivizes members to report information to UtahRealEstate.com. As a result of the increased reporting, our MLS has become stronger and more accurate, which improves our statistical data and ultimately benefits the consumer. UtahRealEstate.com is one of the leading multiple listing services in the nation and has helped millions of people realize the dream of homeownership. One final thought: while sales may be a driving force for why we are in this profession, it is important to remember that high sales volume is not the defining attribute of a successful Realtor®. Service to our clients, professionalism, communication, and skillful navigation of the real estate transaction are paramount. There is opportunity for everyone. Congratulations again! Let’s make 2021 a remarkable year!
Matt Ulrich President
Permission will be granted in most cases, upon written request, to reprint or reproduce articles and photographs in this issue, provided proper credit is given to The Salt Lake REALTOR®, as well as to any writers and photographers whose names appear with the articles and photographs. While unsolicited original manuscripts and photographs related to the real estate profession are welcome, no payment is made for their use in the publication. Views and opinions expressed in the editorial and advertising content of the The Salt Lake REALTOR® are not necessarily endorsed by the Salt Lake Board of REALTORS®. However, advertisers do make publication of this magazine possible, so consideration of products and services listed is greatly appreciated.
OFFICIAL PUBLICATION OF THE SALT LAKE BOARD OF REALTORS ® REALTOR® is a registered mark which identifies a professional in real estate who subscribes to a strict Code of Ethics as a member of the NATIONAL ASSOCIATION OF REALTORS®. October 2005
February 2021 | Salt Lake Realtor ® | 7
Happenings
In the News Utah Bill Would Pave Way for More ADUs A Utah bill seeking to remove barriers for accessory dwelling units has the weight of legislative leaders behind it, but it may be watered down before it can clear its first hurdle, according to KSL.com. In its current form, Rep. Ray Ward’s HB82 would prohibit Utah cities and towns from setting what Ward called too many “roadblocks” in the way of Utahns wanting to rent out their own basements. The bill is only looking to deal with internal accessory dwelling units, or apartments that would exist inside the existing footprint of a single-family home, such as a basement. It wouldn’t touch cities’ regulations on detached dwellings or home additions. The bill would prohibit municipalities from establishing restrictions or requirements for the construction of the internal apartments.
Home Buyers Flock to Less Expensive Wasatch Front ZIP Codes More single-family homes were sold in Tooele (84074) in the fourth quarter than any other ZIP code on the Wasatch Front, according to data from UtahRealEstate.com. During the period, 299 homes were sold in Tooele, a 7 percent increase over sales in the fourth quarter of 2019. Lehi, Eagle Mountain, Clearfield, and Farr West rounded out the top five sales areas. The median price of homes sold in Tooele in the fourth quarter climbed to $332,800, up 15 percent from a year earlier. The median price of homes sold in the fourth quarter on the Wasatch Front was $375,000, up 14 percent from $330,000 in the fourth quarter of 2019.
Growing Concern for Housing Affordability The increase in housing prices is excluding more families from homeownership, according to the 2021 Salt Lake Housing Forecast report. Despite the drop in the mortgage rate, the monthly payment for the median-priced home in Salt Lake County has increased from $1,743 in 2015 to $2,416 in 2020. Both property taxes and private mortgage insurance are based on the price of the home. For the buyer of the median-priced home in 2020, the property taxes are nearly $100 higher than in 2015, and the monthly cost for private mortgage insurance is $127 higher. These increases pretty much wipe out the savings from lower interest rates. In 2015, it took an income of $70,000 to buy the median-priced home in Salt Lake County. Five years later, it takes an income of $97,000, an increase of 39 percent in five years.
8 | Salt Lake Realtor ® | February 2021
The Bountiful Republican’s bill has caught the attention of House Speaker Brad Wilson, R-Kaysville, and House Majority Whip Mike Schultz, R-Hooper, who have thrown their support behind the bill’s concept as a “free-market” approach to tackling at least part of Utah’s affordable housing crisis. But the bill was held in a House committee after Schultz, who is also a homebuilder, sought more time to work through some proposed changes that would allow cities to regulate certain aspects of these basement apartments, such as limiting the number of bedrooms to two, a parking space requirement and more. Ward acknowledged city officials usually balk when the state tries to “meddle” in their local affairs. But he argued in some situations the state needs to step in. “Letting cities be the only ones to do it brings up a very fundamental unfairness,” Ward said. “And that is cities respond to the needs and complaints of the people who already live there. So the ones who are already in the neighborhood, who don’t want any change, they get all voice and all the vote.”
The Blake Reese Team
Learn more at See more at
BlakeReeseTeam.com CCMAgent.com NMLS #1914653 CrossCountry Mortgage, LLC | 6975 S Union Park Center, Suite 420 | Cottonwood Heights, UT 84047 | NMLS1914653. This piece is for professional realtor use only. It is not intended for consumer use. All loans subject to underwriting approval. Certain restrictions apply. Call for details. CrossCountry Mortgage, LLC. NMLS3029 (www.nmlsconsumeraccess.org). Equal Housing Opportunity.
2020 REALTOR® HALL OF FAME For Outstanding Service and Contribution to the Real Estate Profession
John Aguirre Ulrich Realtors®
Launie Belnap
Aubrey and Associates
Mark Aguirre
Platinum Real Estate
Sue Benson
RE/MAX Associates
Abril Burgoyne
Cameron Burnside
Staci Carlston
Michael Carmody
Realtypath LLC
Summit Sotheby’s
Mason Conley KW Salt Lake City
Connie Elliott
Windermere Real Estate
KW Salt Lake City
Lana Ames
Brock Andersen Berkshire Hathaway
Windermere Real Estate
Terry Bickmore
Lisa S. Blakemore
Olivia Bostwick
Linda Burtch
William Bustos
Windermere Real Estate
Bickmore & Associates
KW Salt Lake City
Joel Carson
KW South Valley
Utah Real Estate
Dana Conway
Suzette Cook Hirst
Utah Key Real Estate
Greg Fabiano
Dwellings Real Estate
Berkshire Hathaway
Kelly Favero
KW Salt Lake City
10 | Salt Lake Realtor | February 2021 ®
Blakemore Real Estate
KW Utah Realtors®
Lori Chamberlain
Chamberlain & Company
Rikki Curtis
RealtyOne Group
Kathleen Fischer
Holmes Homes Realty
Lori Anderson
RanLife Real Estate
Brett Butler
Berkshire Hathaway
Bret Charlesworth
John Baque
Berkshire Hathaway
Ashley Boyle
Move Utah Real Estate
Emilie Call
Equity Real Estate
Kim Chatterton
Summit Sotheby’s
Coldwell Banker Realty
Bob Cusick
Babs De Lay
Realtypath South Valley Urban Utah Homes & Estates
Eric Freebairn Ivory Real Estate
Adam Frenza
Windermere Real Estate
Liz Bare
Steven Barton
Jim Bringhurst
Robyn Buckwalter
Mandy Bullock
Gregory Call
Annie Cannon
Ryan Cannon
Peter Clark
Bryan Colemere
KW Salt Lake City
Windermere Real Estate
Berkshire Hathaway
Jordy Clark EXP Realty
Jay Deher
Top Equity Realty
Mike Gabel
KW Salt Lake City
Equity Real Estate
Utah Key Real Estate
KW South Valley
Windermere Real Estate
Hector Delgado Innova Realty
Lori Gee
Berkshire Hathaway
Karina Bassett
iPro Realty Network
Summit Sotheby’s
KW Salt Lake City
Colemere Realty
Mike Egan
KW Salt Lake City
Hari Ghimire
KW Salt Lake City
2020 REALTOR® HALL OF FAME For Outstanding Service and Contribution to the Real Estate Profession
Amy Gibbons
Jennifer Gilchrist
KW South Valley
Utah Key Real Estate
Jared Hansen
Karen Hansen
KW South Valley
The Group Real Estate
Jonah Hornsby
Tara Horton
Windermere Real Estate
CW Group Real Estate
Todd Jones
Jason Judd
Jones & Associates
KW South Valley
Grady Kohler
Haydee Lara
Windermere Real Estate
Realtypath Corporate
Tuiono Malakai
Linda Mandrow
Equity Real Estate
Coldwell Banker Realty
Nicole Masco
Tonja Masina
Utah Key Real Estate
Paradise Real Estate
Kristi Nicholl-Durrant Coldwell Banker Realty
Joan Pate
Berkshire Hathaway
Debbie Nisson
Berkshire Hathaway
John Patton
Coldwell Banker Realty
Rolando Gill
Michelle Gilvear
Neil Glover
Scott Hardey
Craig Hawker
Action Team Realty
Windermere Real Estate
Dawn Houghton
Abby Howell
Michael Jensen
Brooke Johnson Summit Sotheby’s
RE/MAX Associates
Jeff Justice
Jenn Kikel-Lynn
Jeff Kirk
Coldwell Banker Realty
Summit Sotheby’s
Mike Lindsay
Coldwell Banker Realty
Edge Realty
K Real Estate
Stacy Lockhart
Utah Key Real Estate
Summit Sotheby’s
Kat Granderath
Coldwell Banker Realty
KW South Valley
Coldwell Banker Realty
Kristel Gough
Equity Real Estate
Edge Realty
Jan Lowe
Windermere Real Estate
Joel Hair
RE/MAX Associates
Ulrich Realtors®
Michael Hoffee
Sarah Hoffmann
Alicia Holdaway
Steven Johnson
Brenda Lee Jones
Adam Kirkham
Carolyn Kirkham
Ryan Kirkham
Eric Lund
Teresa Macias
Lori Ann Hendry Monique Higginson
Probe Realtors®
David Gunther
RealtyOne Group
Market Source Real Estate
Summit Sotheby’s
RanLife Real Estate
Wasatch Mountain Realty
Summit Sotheby’s
Epic Real Estate
D.R. Horton
Century 21 Everest
Summit Sotheby’s
David Madsen
United Real Estate
Nichole Jones
Principle Real Estate
Michelle Koch
Koch and Company
Juan Magana
Mansell Real Estate
Heather Mangan
Lynn Marchant Christopher Martindale Susie Martindale
Lisa Martinez
RealtyOne Group
KW Salt Lake City
The Mascaro Group
Kathy McCabe
Kym McClelland
Amber Milton
Ivan Navincopa
Angie Nelden
Realtypath LLC
Windermere Real Estate
Dan Nix
Coldwell Banker Realty
Michael Perry
KW Salt Lake City
EXP Realty
Chapman Richards
Katie Olsen
Coldwell Banker Realty
Robin Perry
Aubrey and Associates
KW Utah Realtors®
RE/MAX Masters
Michele McOmber
Carolee Mecham
Stephen Ostler
Felipe Pacheco
McOmber Team Real Estate
EXP Realty
Myra Petersen
Windermere Real Estate
Cannon & Company
RealtyOne Group
Joan Pok
RealtyOne Group
Century 21 Everest
Tara Paras
Paras Real Estate
Ryan Pool
KW South Valley
Scott Maruri
Summit Sotheby’s
Blue Key Realty
Holly Parkin
United Real Estate
Jen Mascaro
Summit Sotheby’s
Spencer Passey
RE/MAX Associates
Stephanie Poulos Arrasi Donna Pozzuoli Berkshire Hathaway
Berkshire Hathaway
February 2021 | Salt Lake Realtor ® | 11
2020 REALTOR® HALL OF FAME For Outstanding Service and Contribution to the Real Estate Profession
Juston Puchar
Lisa Radke
Rodolfo Rangel
KW Salt Lake City
RE/MAX Results
Utah Key Real Estate
Gloria Rodriguez
Merilee Rowley
Heather Roxburgh
Impower Real Estate
Scott Steadman
Selling Salt Lake
Windermere Real Estate
Greg Tracy
Impower Real Estate
Rachel Williams Top Equity Realty
Lee Stern
KW Salt Lake City
Shelly Tripp
Coldwell Banker Realty
Dave Winters
RE/MAX Associates
KW South Valley
Dawn Stevens
Presidio Real Estate
Justin Udy
Century 21 Everest
Dawn Wolfe
RanLife Real Estate
Sophie Reece
Berkshire Hathaway
Linda Secrist
Berkshire Hathaway
James Stewart
Black Diamond Realty
Mike Ulrich
Ulrich Realtors®
Matt Wolfe
RanLife Real Estate
Allison Reemsnyder
Jimmy Rex
KW Westfield
KW Salt Lake City
Kamee Shrope
Laurel Simmons
Scott Simpson
Berkshire Hathaway
Engel & Volkers SLC
Joey Sutorius
Coldwell Banker Realty
Tricia Vanderkooi
Coldwell Banker Realty
Lisa Woodbury
Windermere Real Estate
Summit Sotheby’s
Brady Tanner
Prime Residential Brokers
Lewis Weaver LW Real Estate
Rachel Wray Eliason KW Utah Realtors®
Tamra Rieper
Summit Sotheby’s
Jesica Taylor
Utah Key Real Estate
Carlye Webb
Summit Sotheby’s
Tony Zambrano
Impower Real Estate
Scott Robbins
Dave Robison
Liz Slager
Cameron Sorensen
Jessica Terry
Michelle Todd
Craig Whiting
Tom Wilkinson
Tamara Zander
Martha Morris
Summit Sotheby’s
Summit Sotheby’s
Century 21 Everest
Rock Real Estate Group
Zander Real Estate Team
goBE (Realty II)
Summit Sotheby’s
Exit Realty Plus
Probe Realtors®
Utah Real Estate
2020 REALTOR® 500 Based on 2020 Sales Volume Tony Acosta, Real Team Realty Andrew Adams, Troika Real Estate John Aguirre, Ulrich Realtors® Mark Aguirre, Platinum Real Estate Professionals Mahe Akbarian, Realtypath LLC Adam Allred, RealtyOne Group Signature Lana Ames, Windermere Real Estate Brock Andersen, Berkshire Hathaway HomeServices Bryce Anderson, Intermountain Properties Jim Anderson, Summit Sotheby’s International JoAnne Anderson, The Group Real Estate Lori Anderson, Windermere Real Estate Dorthy Androulidakis, The Group Real Estate Jessica Apsley, NVS Real Estate Mahonry Aquino, Real Team Realty Christopher Armstrong, Century 21 Everest John Armstrong, Ari Realty and Investments Tricia Ashby, Move Utah Real Estate Brian Babb, Equity Real Estate Ryan Bailey, Century Communities Realty Jenn Bain, KW South Valley Keller Williams Alisa Bair, Equity Real Estate Blaik Baird, Davis Coleman Realty Elda Baker, Realtypath LLC John Baque, Berkshire Hathaway HomeServices 12 | Salt Lake Realtor ® | February 2021
Kim Barber, EXP Realty Liz Bare, KW Salt Lake City Keller Williams Tanna Barker, KW Utah Realtors® Keller Williams Rin Barrett, Redfin Corporation Steven Barton, Equity Real Estate Karina Bassett, iPro Realty Network Megan Beal, Leap Realty Sara Beck, Domain Real Estate Launie Belnap, Aubrey and Associates Realty Troy Bench, Realtypath LLC Jerome Bennett, Realty Experts Tyler Bennett, KW Westfield Sue Benson, RE/MAX Associates Roger Berg, Livingstone Brokers Leigh Anne Bernal, Cityhome Collective Caterina Bezer, KW Utah Realtors® Keller Williams Terry Bickmore, Bickmore & Associates Realty Christian Bitton, Equity Real Estate Lisa S. Blakemore, Blakemore Real Estate Jared Booth, Colliers International Intermountain Olivia Bostwick, RanLife Real Estate Ashley Boyle, Move Utah Real Estate Jake Breen, Berkshire Hathaway HomeServices Jim Bringhurst, Windermere Real Estate Taylor Brinton, Influence Realty and Relocation
Steve Bryant, Chapman Richards & Associates Robyn Buckwalter, Utah Key Real Estate Michael Budge, Windermere Real Estate Mandy Bullock, Summit Sotheby’s International Abril Burgoyne, Realtypath LLC Sarah Burns, Berkshire Hathaway HomeServices Cameron Burnside, KW Salt Lake City Keller Williams Linda Burtch, KW Salt Lake City Keller Williams William Bustos, KW Utah Realtors® Keller Williams Brett Butler, Berkshire Hathaway HomeServices Mark Butler, Butler Realtors® Sean Buttars, Top Equity Realty Carrie Butterfield, Intermountain Properties Emilie Call, Equity Real Estate Gregory Call, Berkshire Hathaway HomeServices Jennifer Call, ERA Brokers Consolidated Brandon Calton, RE/MAX Associates Annie Cannon, KW South Valley Keller Williams Ryan Cannon, KW Salt Lake City Keller Williams Kevin Carlson, Ivory Real Estate Staci Carlston, Summit Sotheby’s International Realty Michael Carmody, KW South Valley Keller Williams Joel Carson, Utah Real Estate Lori Chamberlain, Chamberlain & Company Realty Bret Charlesworth, Summit Sotheby’s International
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2020 REALTOR® 500 Based on 2020 Sales Volume Jacquelyn Chase Joyner, Edge Realty Kim Chatterton, Coldwell Banker Realty Carolyn Chavez, KW Utah Realtors® Keller Williams Evan Child, Century 21 Everest Aaron Christensen, Century 21 Everest Ronna Christian, Coldwell Banker Realty Amy Clark, Century 21 Everest Brian Clark, Coldwell Banker Realty Jordy Clark, EXP Realty Peter Clark, Windermere Real Estate Terry Clark, Ivory Real Estate Travis Clemens, KW Salt Lake City Keller Williams Courtnee Cloward, Richmond American Homes Nicole Cloward, RE/MAX Complete Bryan Colemere, Colemere Realty Associates Kathy Collings, Berkshire Hathaway HomeServices Alicia Combe, D.R. Horton Mason Conley, KW Salt Lake City Keller Williams Dana Conway, Utah Key Real Estate Suzette Cook Hirst, Berkshire Hathaway HomeServices Suzanne Cooper, Equity Real Estate Matt Cordery, Progressive Properties Realty Dean Cotter, Redfin Corporation Michael Cottle, Century 21 Everest Justin Crane, Century 21 Everest Donna Crawley, RealtyOne Group Signature Traci Crockett, KW South Valley Keller Williams Rikki Curtis, RealtyOne Group Signature Bob Cusick, Realtypath South Valley Steve Cypert, Homie Ben Daniels, Edge Realty Jeffrey Daniels, Influence Realty and Relocation Babs De Lay, Urban Utah Homes & Estates Jay Deher, Top Equity Realty Jesus Delarosa, RealtyOne Group Signature Hector Delgado, Innova Realty Tyler Demars, KW South Valley Keller Williams Kim Dixon, Berkshire Hathaway HomeServices Campbell Dosch, Redfin Corporation John Dowdle, Destination Real Estate Miriam Drury, Century 21 Everest David Earnhardt, KW South Valley Keller Williams Jeff Eaves, KW South Valley Keller Williams Katie Eckman-Jelitto, Equity Real Estate Dan Eerkes, Equity Real Estate Michael Egan, KW Salt Lake City Keller Williams Dallas Eichers, Berkshire Hathaway HomeServices Connie Elliott, Windermere Real Estate Robert Embley, Salt Lake Realty Group Trent Escandon, Equity Real Estate Joani Evans, Homie Ryan Evans, Windermere Real Estate Michael Everton, RanLife Real Estate Greg Fabiano, Dwellings Real Estate Jody Falcon, Homie Sarah Farr, Homie Whitney Fautin, Chapman Richards & Associates Kelly Favero, KW Salt Lake City Keller Williams Cody Fehlberg, KW South Valley Keller Williams Peter Felis, Berkshire Hathaway HomeServices Julian Finlinson, KW Utah Realtors® Keller Williams Kathleen Fischer, Holmes Homes Realty Daniel Fochs, Homie Robyn Foulger, Windermere Real Estate Justin Fox, NVS Real Estate Gale Frandsen, Berkshire Hathaway HomeServices Eric Freebairn, Ivory Real Estate Adam Frenza, Windermere Real Estate Rebecca Frost, Homie Michael Gabel, KW Salt Lake City Keller Williams Jona Gamboa, KW Utah Realtors® Keller Williams Bobbi Garcia, RealtyOne Group Signature Lance Garrett, Homie James Gedge, Exit Realty Success Lori Gee, Berkshire Hathaway HomeServices Vincent Genovesi, Homie Hari Ghimire, KW Salt Lake City Keller Williams 14 | Salt Lake Realtor ® | February 2021
Amy Gibbons, KW South Valley Keller Williams Jennifer Gilchrist, Utah Key Real Estate Rolando Gill, Equity Real Estate Michelle Gilvear, Coldwell Banker Realty Neil Glover, Coldwell Banker Realty Wesley Goldberg, RanLife Real Estate Clint Goode, Windermere Real Estate Joseph Gordon, RealtyOne Group Lifestyle Kristel Gough, Summit Sotheby’s International Kathleen Granderath, RealtyOne Group Signature Robert Green, RE/MAX Results South Jordan Shaun Greene, Wasatch Group Real Estate Jenya Gunnell, Homie David Gunther, RE/MAX Associates Jake Gurr, Gurr Real Estate Utah Mario Gutierrez, Homie Mark Haaga, Home Buyers Marketing Joel Hair, Ulrich Realtors® Blake Hansen, RE/MAX Results South Jordan Jared Hansen, KW South Valley Keller Williams Karen Hansen, The Group Real Estate Scott Hardey, KW South Valley Keller Williams Kevin Harkness, Impower Real Estate Tahni Harr, Homie Rich Harris, Jordan Real Estate Tanya Harris, McKay Realty Rebecca Harston, KW Salt Lake City Keller Williams Craig Hawker, Action Team Realty Emily Hayes, KW South Valley Keller Williams Frances M. Hays, Coldwell Banker Realty Lori Ann Hendry, Windermere Real Estate Michael Heslop, Realtypath LLC Daniel Hicks, Homie Monique Higginson, Market Source Real Estate Erik Higley, Berkshire Hathaway HomeServices Troy Hodell, Impower Real Estate Scott Hodges, Exit Realty Success Michael Hoffee, Wasatch Mountain Realty Sarah Hoffmann, D.R. Horton Alicia Holdaway, Summit Sotheby’s International Jonah Hornsby, Windermere Real Estate Jeannette Horsley-Mason, KW Salt Lake City Keller Williams Tara Horton, CW Group Real Estate Dawn Houghton, Coldwell Banker Realty Abby Howell, Edge Realty John Hunter, Century 21 Everest Marc Huntington, Coldwell Banker Realty Justin Hurd, KW South Valley Keller Williams Scott Hurd, KW South Valley Keller Williams Jeff Hutchings, RE/MAX Results Waleska Iglesias, XA Realty Group Julie Israelsen, Advantage Real Estate Spencer Janke, Berkshire Hathaway HomeServices Kevin Jensen, Berkshire Hathaway HomeServices Matthew Jensen, Garbett Homes Michael Jensen, Probe Realtors® David Jenson, RanLife Real Estate Alysha Johansen, Weekley Homes Brooke Johnson, Summit Sotheby’s International Cari Johnson, Coldwell Banker Realty Josh Johnson, Century 21 Everest Steven Johnson, RE/MAX Associates Brenda Lee Jones, Century 21 Everest Chris Jones, KW South Valley Keller Williams Jody Jones, Windermere Real Estate Molly Jones, Coldwell Banker Realty Nichole Jones, Principle Real Estate Group Rychen Jones, KW South Valley Keller Williams Todd Jones, Jones & Associates Real Estate Josh Jorgensen, KW South Valley Keller Williams Shauna Jorgensen, Realtypath Corporate Jason Judd, KW South Valley Keller Williams Jeff Justice, Summit Sotheby’s International Niko Kambouris, Rize Homesource Stephen Karpakis, Paragon Properties Bettina Katz, Berkshire Hathaway HomeServices
Monique Keetch, Berkshire Hathaway HomeServices Tiffany Kennard, Realty One Group Arete Andrew Kent, KW South Valley Keller Williams Kasey Kershaw, IDI Real Estate David Kevitch, Wasatch Homes and Estates Taylor Keys, RealtyOne Group Signature Jenn Kikel-Lynn, K Real Estate Jamie Kinder, RanLife Real Estate Nathan Kingdon, Hamlet Homes Jeff Kirk, Edge Realty Adam Kirkham, Summit Sotheby’s International Carolyn Kirkham, Summit Sotheby’s International Ryan Kirkham, Summit Sotheby’s International Adam Klawe, RealtyOne Group Signature Adam Knight, Realtypath LLC - Prestige Jonathan Knight, Realtypath LLC - Prestige Michelle Koch, Koch and Company Real Estate Wyatt Koeven, Homie Grady Kohler, Winderemere Real Estate Charlotte Kornik, Selling Salt Lake Thomas Kreifeldt, Action Team Realty Nic LaJeunesse, Presidio Real Estate Company Haydee Lara, Realtypath Corporate Ryan Larsen, R Squared Real Estate Eryn Larsen Clarke, Edge Realty Sam Larson, Larson & Company Real Estate Tim Learned, Impower Real Estate Mike Lindsay, Coldwell Banker Realty Ashley Lindsey, KW Utah Realtors® Keller Williams Reno Lindsey, Plumb & Company Julie Livers, Berkshire Hathaway HomeServices Stacy Lockhart, Utah Key Real Estate Heather Lommatzsch, Aubrey and Associates Realty Jared Looser, Mansell Real Estate Daniel Lopez, Redfin Corporation Damon Lowe, Lifestyle Properties Janet Lowe, Windermere Real Estate Timothy Lowry, KW South Valley Keller Williams Eric Lund, RanLife Real Estate Dao Ly, Peak Realty Adam Maack, Windermere Real Estate Teresa Macias, Epic Real Estate Adrian Maco, KW Salt Lake City Keller Williams Steve Maddox, Edge Realty Kenneth Maddy, Wright Realty Brook Madsen, KW Salt Lake City Keller Williams David Madsen, United Real Estate Advantage Juan Magana, Mansell Real Estate Cherie Major, Windermere Real Estate Tuiono Malakai, Equity Real Estate Linda Mandrow, Coldwell Banker Realty Heather Mangan, Realtypath LLC Darren Mansell, Mansell Real Estate Lynn Marchant, EXP Realty Abraham Mardanlou, KW Utah Realtors® Keller Williams Sue Mark, Chapman Richards & Associates Patrea Marolf, KW South Valley Keller Williams Christopher Martindale, KW Utah Realtors® Keller Williams Susie Martindale, RE/MAX Masters Lisa Martinez, RealtyOne Group Signature Ricky Martinez, RE/MAX Masters Scott Maruri, KW Salt Lake City Keller Williams Jennifer Mascaro, The Mascaro Group Nicole Masco, Utah Key Real Estate Tonja Masina, Paradise Real Estate Kurt Mathewson, Intermountain Properties Kathy McCabe, Windermere Real Estate Kym McClelland, Chapman Richards & Associates Michele McOmber, McOmber Team Real Estate Michael McPhie, Equity Real Estate - Advantage Jordan McQueen, KW Utah Realtors® Keller Williams Adrianne Meaders, Homie Carolee Mecham, Cannon & Company Heather Mercer, Century 21 Everest Andrew Merrill, Redfin Corporation Scott Miller, Exit Realty Success
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2020 REALTOR® 500 Based on 2020 Sales Volume Joshua Mills, Impower Real Estate Amber Milton, Century 21 Everest Daniel Moench, Century 21 Everest Martha Morris, Utah Real Estate Rodney Moser, Premier Real Estate Shayne Mosher, Destination Real Estate David Munford, Berkshire Hathaway HomeServices Scott Murray, EXP Realty Ivan Navincopa, Blue Key Realty Jeffery Neal, Coldwell Banker Realty Leslie Neebling, Coldwell Banker Realty Angie Nelden, Summit Sotheby’s International David Nguyen, Impact Realty Kristi Nicholl-Durrant, Coldwell Banker Realty Courtney Nielsen, KW Westfield Jason Nielsen, Utah Select Realty Karly Nielsen, Niche Homes Lisa Ninow, Stone Edge Real Estate Debbie Nisson, Berkshire Hathaway HomeServices Dan Nix, Coldwell Banker Realty Brian Noel, Century 21 Everest Katie Nosack, Homie Eric Olenslager, Homie Brad Olsen, Dimension Realty Services Katie Olsen, Coldwell Banker Realty Colton Olson, Homie Cheryl Ong, KW Utah Realtors® Keller Williams Flavio Orlandini, Century 21 Everest Gabriela Orona, Aubrey and Associates Realty JoAnn Ortega, Homie Jeremy Osguthorpe, KW Success Keller Williams Stephen Ostler, EXP Realty Mark Overdevest, Summit Sotheby’s International Landon Owens, Nexthome Experts Jenny Pace, Greystone Real Estate Scott Pace, Oasis Realty Group Felipe Pacheco, RealtyOne Group Signature Matt Page, RE/MAX Masters Tara Paras, Paras Real Estate Ashley Park, Plumb & Company Anna Parker, Utah Key Real Estate Holly Parkin, United Real Estate Advantage Christin Parks, Windermere Real Estate Tyler Parrish, Windermere Real Estate Spencer Passey, RE/MAX Associates Joan Pate, Berkshire Hathaway HomeServices John Patton, Coldwell Banker Realty Micah Pearson, Realtypath Olivia Pelton, RanLife Real Estate Kellen Perkins, KW Utah Realtors® Keller Williams Jack Perry, KW Salt Lake City Keller Williams Michael Perry, KW Salt Lake City Keller Williams Robin Perry, Aubrey and Associates Realty Aaron Peters, Netlogix Realty Myra Petersen, Windermere Real Estate Ryan Pettit, KW South Valley Keller Williams Bear Phelps, KW Success Keller Williams Trent Phippen, Coldwell Banker Realty Joe Pierson, Big Key Real Estate Jakie Pizana, Equity Real Estate Bob Plumb, Plumb & Company Jonathan Pocock, Paramount Real Estate Joan Pok, RealtyOne Group Signature Michelle Pollock, KW Utah Realtors® Keller Williams Ryan Pool, KW South Valley Keller Williams Susan Poulin, Summit Sotheby’s International Stephanie Poulos Arrasi, Berkshire Hathaway HomeServices Landen Powell, EXP Realty Micah Powell, Powell & Company Real Estate Derek Power, Exit Realty Success Donna Pozzuoli, Berkshire Hathaway HomeServices Regina Price, X2Move Real Estate Eric Prince, Realty Experts Tobin Prince, Impower Real Estate Juston Puchar, KW Salt Lake City Keller Williams Lisa Radke, RE/MAX Results 16 | Salt Lake Realtor ® | February 2021
Afsaneh Rafati, Equity Real Estate Karma Ramsey, The Group Real Estate Rodolfo Rangel, Utah Key Real Estate David Raulston, Prime Residential Brokers Jon Rawle, Homie Jacquie Reagh, KW South Valley Keller Williams Joe Reardon, KW Utah Realtors® Keller Williams Sophie Reece, Berkshire Hathaway HomeServices Allison Reemsnyder, Berkshire Hathaway HomeServices Dale Rex, KW Westfield Jimmy Rex, KW Westfield John Rhinehart, Urban Utah Homes & Estates Phil Richardson, Berkshire Hathaway HomeServices Tamra Rieper, KW Salt Lake City Keller Williams Scott Robbins, Summit Sotheby’s International William Robbs, Berkshire Hathaway HomeServices David Robison, goBE (Realty II) Elizabeth Robison, Berkshire Hathaway HomeServices Gloria Rodriguez, Impower Real Estate Ashley Rolfe, Alliance Residential Real Estate Walter Romney, Realtypath South Valley James Roth, Impower Real Estate Merilee Rowley, Selling Salt Lake Heather Roxburgh, KW South Valley Keller Williams Shane Roxburgh, Berkshire Hathaway HomeServices Jill Saddler, KW South Valley Keller Williams Pablo Sanchez, Equity Real Estate Parker Schwendiman, Homie Linda Secrist, Berkshire Hathaway HomeServices Jeremy Seegmiller, Realty One Group Signature Jessica Seegmiller, Berkshire Hathaway HomeServices Kari Selin, Weekley Homes Brett Sellick, Summit Sotheby’s International Prakash Shah, Equity Real Estate Bryce Sheldon, MTA Sales Kamee Shrope, Engel & Volkers Salt Lake City Laurel Simmons, Summit Sotheby’s International Scott Simpson, Summit Sotheby’s International Meredith Sinclair, Windermere Real Estate Liz Slager, Summit Sotheby’s International Michael Smith, Davis Coleman Realty Debbie Snideman, Regal Homes Realty Cameron Sorensen, Summit Sotheby’s International Jessica Sorenson, Zander Real Estate Team Natalie Southwick, Aspen Creek Realty Matthew Sprunt, Utah Home Central Christopher Stange, EXP Realty Heidi Stapel, Wasatch Realty Rachael Stapley, KW Salt Lake City Keller Williams Scott Steadman, Windermere Real Estate Cody Steck, Equity Real Estate Joshua Stern, KW Salt Lake City Keller Williams Lee Stern, KW Salt Lake City Keller Williams Dawn Stevens, Presidio Real Estate Tyler Stevens, Smart Move Advantage Realty James Stewart, Black Diamond Realty Stephanie Stewart, Edge Realty Stephanie Stewart, The Group Real Estate Kevin Strong, RE/MAX Associates Chrisanne Sueltz, RealtyOne Group Signature Gary Sundwall, KW Utah Realtors® Keller Williams Joey Sutorius, Coldwell Banker Realty Paul Svendsen, Windermere Real Estate James Sweeten, RE/MAX Results South Jordan Ryan Szabo, K2 Realty Sonny John Tangaro, Chapman Richards & Associates Brady Tanner, Prime Residential Brokers Tori Tarver, KW South Valley Keller Williams Jesica Taylor, Utah Key Real Estate Lincoln Taylor, KW Success Keller Williams Raquel Taylor, Coldwell Banker Realty James Telaroli, Axis Realty Danny Tencza, Richmond American Homes of Utah Christy Terrill, Equity Real Estate Jessica Terry, Century 21 Everest Amy Thatcher, Selling Salt Lake Chad Thomas, Mansell Real Estate
Darin Thomas, Top Equity Realty Trevor Thompson, Equity Real Estate Peter Thomson, BlueMountain Realty Tess Timothy, Homie Kelly Tita, McKay Realty Michelle Todd, Exit Realty Plus Tracee Todd, RE/MAX Associates Bruno Tori, Latitude 40 Properties Greg Tracy, Impower Real Estate Infinite Sarah Traore, Homie Brian Tripoli, Cityhome Collective Lindsay Tripp, Summit Sotheby’s International Shelly Tripp, Coldwell Banker Realty Annie Trujillo, KW Salt Lake City Keller Williams Charles Tucker, Home Values Realty Joseph Tuenge, Cityhome Collective Tristen Turville, Homie Ted Twogood, RanLife Real Estate Justin Udy, Century 21 Everest Mike Ulrich, Ulrich Realtors® Tricia Vanderkooi, Coldwell Banker Realty Shelly Vardakis, RealtyOne Group Signature Amanda Vasquez, Homie Melinda Visser, Regal Homes Realty Amy Volcic, RealtyOne Group Signature Chad Wagstaff, Century 21 Everest Alan Walker, KW Salt Lake City Keller Williams Melissa Wallace, Intermountain Properties Parry Ward, Windermere Real Estate Amy Watson, Woodside Homes Chase Watts, KW South Valley Keller Williams Greg Watts, The Watts Group Lewis Weaver, LW Real Estate Carlye Webb, Summit Sotheby’s International Jason West, Century 21 Everest Tracy White, Weekley Homes Craig Whiting, Rock Real Estate Group Bob Whitney, Watts Group Thomas Wilkinson, Probe Realtors® Jim Williams, Williams Realty Joanna Williams, Century 21 Everest Matthew Williams, Rocky Mountain Realty Rachel Williams, Top Equity Realty Spencer Williams, KW Salt Lake City Keller Williams Trey Williams, Top Equity Realty Spencer Wilson, Equity Summit Group Ryan Windley, Homie David Winters, RE/MAX Associates Patrick Wiscombe, Homie David Wiser, KW South Valley Keller Williams Dawn Wolfe, RanLife Real Estate Matt Wolfe, RanLife Real Estate Lisa Woodbury, Windermere Real Estate Rachel Wray Eliason, KW Utah Realtors® Keller Williams Michael Wright, Blackwell Realty Group Thomas Wright, Summit Sotheby’s International Jim Wu, Coldwell Banker Realty Sophia Wu, McKay Realty Tony Zambrano, Impower Real Estate Tamara Zander, Zander Real Estate Team Pablo Zepeda, Homie
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Congratulations Realtor® 500! The 2020 Realtor® 500 recipients were recently recognized at an open house at the Realtor® Campus. To make the Realtor® 500 list for 2020, agents needed a minimum total sales volume of nearly $10 million. That is up from a minimum of roughly $6.6 million in 2018, when the Realtor® 500 first started. Last year was a record year in terms of overall sales, as reflected in the increase of the minimum dollar volume. Congratulations to everyone who made this year’s Realtor® 500!
18 | Salt Lake Realtor ® | February 2021
Photos: Dave Anderton
February 2021 | Salt Lake Realtor ® | 19
congratulations
REALTOR 500 WINNERS
Shelly Tripp South Valley
Jeff Neal
South Valley
Brian Clark South Valley
Dan & Linda Mandrow
Kristi Nicholl Durrant Union Heights
Union Heights
Dan Nix
Kim Chatterton
Cari Johnson
Union Heights
Station Park
Michelle Gilvear
Salt Lake Sugar House
Station Park
Neil Glover
Salt Lake Sugar House
Jimmy Wu
Station Park
Dawn Houghton
Salt Lake Sugar House
John Patton
Mike Lindsay
Ronna Christian
Tricia Vanderkooi
Katie Olsen
Marc Huntington
Park City Newpark
Union Heights
Leslie Neebling
Salt Lake Sugar House
Fran Hays
Salt Lake Sugar House
Union Heights
Union Heights
Trent Phippen
Union Heights
Union Heights
Raquel Taylor
Salt Lake Sugar House
Salt Lake Sugar House
Teresa Macias
Molly Jones Joey Sutorius
Salt Lake Sugar House
Salt Lake Sugar House
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REIMAGINE THE WAY YOU WORK Introducing our renovated and reimagined Salt Lake Sugar House office. New conference rooms, flex space, private and semi-private offices, training rooms and Zoom Rooms for virtual meetings - all built to help you sell more homes, make more money, and work more efficiently. This office stands for diversity and equality and we are proud to say that with us, it’s more than just talk. Our agents speak 13 languages, hail from nine different countries/ethnic backgrounds and represent a wide cross-section of occupations and vocations. To learn more or to take an office tour, call Hannah Cutler or Michael Rowe. Hannah Cutler | 801.694.0974 | Hannah.Cutler@UtahHomes.com Michael Rowe | 801.598.8314 | Michael.Rowe@CBRealty.com
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Sizzling Wasatch Front Home Sales, Prices Reached Record Highs. Here’s Why.
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Low interest rates and pandemic-related buying made the suburbs a hot place to live. By Tony Semerad | The Salt Lake Tribune Home sales on the Wasatch Front reached historic highs in 2020 as low interest rates spurred heavy buying that wiped away an early pandemic slowdown and lifted prices to new peaks.
last year, even though buyers and real estate agents coped with fewer listings in a tight market, more virtual tours and a host of other healthrelated precautions due to the COVID-19 crisis.
Sales of single-family houses, condominiums, town homes and duplexes in Salt Lake County topped 19,125 last year, up from 18,125 in 2019. That 2020 volume beats the region’s previous sales high of 18,907 set in 2005, when a U.S. housing bubble was building.
Single-family home sales were up in Salt Lake, Utah, Davis and Weber counties, with only Tooele County seeing a small decline. Regionwide, the median sale price for all home types is $357,990 — a stark benchmark as Utah struggles with a housing shortage.
“Hectic is a good word,” said Alicia Holdaway, a Draper-based real estate agent and former president of the Salt Lake Board of Realtors®. “Buyers are getting more and more desperate.”
Coronavirus-related options for working from home prompted thousands to consider a move last year. Real estate agents reported clients searching for home offices, exercise rooms and home-schooling areas as well as dwellings closer to open space. Purchases by out-of-staters relocating from more densely populated areas also heightened Utah’s housing demand.”
The median home price on a single-family home in Utah’s most populous county is at a record $425,000, up 12 percent from 2019, according to new data released Wednesday. For the five-county region centered on Salt Lake City, a new high of 43,281 homes changed hands
22 | Salt Lake Realtor ® | February 2021
“I’m seeing buyers from Arizona, California, Connecticut, even investors from China,”
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said Matt Ulrich, Salt Lake Board of Realtors® president and an agent with Ulrich Realtors®, based in Cottonwood Heights. Between incoming buyers and new demand from existing residents striking out to new locales, Ulrich said, “it’s kind of like a perfect storm.” “We have families stacked two and three deep in homes, ready to get out, but there’s not enough inventory,” he said. “And we have people coming in from out of state, and we’re not building enough.” With mortgage rates dipping as low as 2.67 percent in December and the Beehive State’s jobs market recovering faster than most from the pandemic, many analysts says conditions are ripe to make 2021 a similar banner year. And while it’s something of a sellers’ market, many would-be sellers might struggle to afford buying a replacement home in the same market. “That’s one of the logjams in our inventory,” Holdaway said. “You know, where do I go after I make all this money on my home?” New data shows a palpable shift in buying since the pandemic began toward suburban ZIP codes as 2020 drew to a close, with large sales gains in places such as Sandy, South Jordan, West Valley City and Holladay. As a prime example, sales in Daybreak, the master-planned community in South Jordan, where green spaces are plentiful, shot up to 1,055 in 2020, from 753 sales in 2019. The spate of sales across the Wasatch Front stretched from early summer through year’s end, coming after the state’s residential real estate markets faltered in April and May amid initial fears of the contagion and the effects of health restrictions moved most showings online. The resulting spree has slashed available listings and shortened dramatically how long houses remain for sale. The average home in October, November and December was on the market for 12 days — near a 24-year low, according to new data. Real estate agents say all but a few listings draw multiple offers swiftly these days and would-be buyers need to move fast. Because the buying spurt has come when Utah already had a housing deficit and low
24 | Salt Lake Realtor ® | February 2021
inventories, the combined trends have sent housing prices across the region up ever more sharply, after years of steady gains already had pushed many homes out of reach for first-time buyers and those of more modest incomes. Salt Lake, Utah, Weber, Davis and Tooele counties all saw homes prices rise by between 10 percent and 15 percent last year. The median price on a single-family home (excluding condos and town houses) for the entire Wasatch Front is now $393,498, new data indicates, up 11 percent from 2019. With 2020’s trajectory, Salt Lake County’s home prices have now increased at a yearly rate of 5.1 percent since 1996, when the median home price was $129,000. By contrast, home prices nationally have risen 3.7 percent a year, a recent study indicates. Economists credit Utah’s higher population growth and job creation since 2010 for much of that trend. In other signs of the Wasatch Front’s hot housing market: • Salt Lake County’s most expensive ZIP code remains 84103, which spans the Avenues and up Emigration Canyon, but its ranking solidified in late 2020. Home prices there went from a median of $644,000 at the end of September to $806,500 by year’s end, a leap of 25.2 percent in one quarter. • In Utah County, the top-priced homes are in Alpine; median cost: $779,000. For Weber, those addresses are in Eden, with the median price there at $716,310. • Davis County’s highest prices are in Farmington, where homes sold for a median of $529,000 late last year. In Tooele County, the choice spot appeared to be Stockton, with a new median price of $439,762. • Condominiums, town homes and duplexes — usually more affordable than single-family homes — accounted for more than 25 percent of all home sales in Salt Lake County — a near-record high indicative, in part, of bargain hunting. Yet some more expensive downtown condos have languished on the market. Reprinted from The Salt Lake Tribune, Jan. 27, 2021, with permission of The Salt Lake Tribune, Inc., a nonprofit corporation.
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Own Your Niche Make a name for yourself by carving a real estate specialty that combines your interests with local market opportunities. By Matt Baron
When Gary Gestson started in the real estate business seven years ago, he marketed himself to the masses. He made cold calls, reached out to his sphere of influence, and focused on becoming the go-to guy for real estate in his neighborhood. The problem? “There were thousands of real estate agents in my area who were doing the same thing,” said Gestson, a salesperson with Long & Foster Real Estate Inc. in Gaithersburg, Md. And although he was making a decent living, he wasn’t having very much fun. “Selling houses that all look alike quickly became boring to me,” he said. About six months into his career, he jumped at the chance to work with a buyer who wanted something different—a historic home. The search process was far more time-consuming than usual, he said. “We looked at every home
28 | Salt Lake Realtor® | February 2021
from Brunswick to Baltimore” before the buyer decided on a 1930s cottage in Gaithersburg’s Old Towne neighborhood. But he didn’t mind. “It was during that time that I fell in love with historic homes,” said Gestson, who spent more than 20 years as an art dealer before getting his real estate license. “Every home I looked at was like a new adventure.” Four years later, after creating the Historic Home Team and launching a niche Web site (www. historichometeam.com), Gestson was the top producer at his office. “Having a niche allows me to focus my marketing efforts,” he said. “I don’t have to reach out as much as I did before. People find me.” Another perk of being a specialist: His clients tend to associate with other historic-home enthusiasts. “If I’ve got one satisfied customer,
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I’ve got 10 referrals waiting,” Gestson said. “My clients are very qualified and they’re buying something for the long term. They want to work with someone with specialized knowledge.” Research shows that Gestson is right. A survey of buyers and sellers by the National Association of Realtors® revealed that 80 percent of buyers would prefer to work with a real estate practitioner who’s focused on a particular type of property. While specialization has always been important, industry leaders say it has taken on an even greater importance in recent years—and not just because of the challenging economy. “If you look at society today, it’s all about specialization,” said former Realtor.com President Errol Samuelson. “Consumers are trained to look for personalized experiences. It’s why there are 500 cable TV channels instead of everyone tuning into the same network news broadcast every night.” Yet the real estate industry doesn’t seem to have embraced specialization as fully as other sectors, Samuelson said. Realtor.com’s marketing research team recently surveyed a wide swath of real estate practitioners’ Web sites and found that only about 11 percent indicated a specialty of any kind. Although the survey wasn’t scientific, the results suggest there are opportunities for you to stake your claim to a real estate niche that fits your interests and market dynamics. On the Hunt for a Specialty Ready to find your profitable niche? One way to start is by looking inward, identifying your special skills, knowledge, and passions. Gestson realized he had a zeal for historic homes and was able to parlay skills from his days selling antique works of art to help sellers market their one-of-akind properties. Likewise, Ginny Mees of Keller Williams Realty in Danville, Calif., found that her experiences buying and selling homes as a single mom made her well suited to help other independent women. “You end up gravitating toward what you love to do,” said Mees, who organizes real estate workshops on issues such as whether to keep a home after divorcing. She recently launched an online network for women at www. womenhomeowners.com. The site provides a range of free resources for women and allows users to search by ZIP code for experts in homeownership issues. Mees hopes that other practitioners around the country will join the network for a fee to connect with women buyers and sellers in their area. “There’s no better way to differentiate yourself,” she said. Mees notes that her meetings and Web site are open to everyone, not just single women.
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As helpful as it is to have a personal connection to your niche, Mees said your decision can’t be purely sentimental. You have to have the market data to support your business focus. Mees, for example, cites NAR’s Profile of Home Buyers and Sellers, which shows that single women comprise 20 percent of buyers. She investigated the numbers after noticing that more and more of her clients were single women. “I didn’t find my niche. My niche found me,” she laughed. Sam Miller, CRS®, GRI, of RE/MAX Stars Realty in Mount Vernon, Ohio, took an even more methodical approach to choosing a specialty. In 2001, after 15 years in the real estate business, Miller felt that his success had leveled off. He had set a goal for his seven-person team to average a sale for every day of the year, but no matter what they did, they couldn’t surpass 260 property sales a year. After evaluating growth potential within a 20-minute drive of his office, he identified a 2,400-home lake resort community, Apple Valley, and decided to center his business on that area. He built an intricate database of people who owned homes or vacant lots there and then categorized properties by waterfront, lake view, and golf course. He launched a postcard campaign that gave home owners an Apple Valley State of the Market Report, he advertised in the community’s monthly newspaper, and he snapped up a memorable URL, www. applevalleyohio.com. The year after developing his niche, his team’s sales total climbed to 322. The next year, it surpassed his sale-a-day goal, with 380 transactions. Being Nimble Pays For all the real estate practitioners and sales coaches who insist that having a well-defined niche is the best path to success, there are some who argue against it, saying it’s better to be well-versed in a number of areas so that you can quickly adjust to market changes. Some practitioners go so far as to maintain multiple websites and blogs, each geared to its own niche. And others prefer to have no specialty at all. “My niche is constantly changing, which I guess makes me a generalist,” said Emily Sachs Wong, perennially one of the top salespeople at Koenig & Strey GMAC Real Estate in Chicago. “When I sell a $500,000 condo, I get a bunch of referrals for that type of property. When I sell a $2 million house, I seem to have a lot of $2 million buyers.” In Miami Beach, Fla., Mark Zilbert also rolls with market changes. The owner of Zilbert Realty Group said he favors a “niche lite” approach, switching gears often to fulfill the hottest pockets of buyer and seller demand.
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Whether you choose to specialize or you prefer a more flexible approach like the one Zilbert takes, you must possess a love for your work. That, more than anything, is what shines through to buyers and sellers. “Do what you enjoy doing; otherwise it’s not worth doing at all,” Gestson said.
5 Ways to Find Your Niche Analyze local demographics. Probe U.S. Census data to spot demographic trends—a surge of baby boomers in your area, for example—and pay special attention to underserved groups, said Josh Gonzalez, director of Realty Executives International’s Latin Division, which helps provide trustworthy service to Latinos. “The largest portion of Hispanics are of Mexican descent, but it’s not a homogenous group.” But be careful, said Gonzalez, when working with large demographic groups that you don’t alienate any one subgroup. Pinpoint your passion. What do you know and love? For Cookie Boyd, ABR®, e-PRO, it’s golf. The former golf pro is now a salesperson with John R. Wood, Realtors®, in Naples, Fla., where he specializes in finding buyers homes on golf courses that match their skill level. The
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idea stemmed from a conversation he overheard in the clubhouse; a man with meager golfing ability was complaining that the course near his home was too difficult. “Do you want to live on a golf course where you’re always frustrated?” said Boyd, who observes clients playing golf before showing them homes. “If you hate the golf course, you’re a prisoner.” Zero in on a defined geographic area. In a large city, such as New York, you can take that to an extreme. Real estate broker David Michonski, CIPS, of Coldwell Banker Hunt Kennedy in Manhattan, has salespeople who are the expert on a particular condo building—”knowing every seller in that building, knowing the color of the dog’s eyes, knowing the children’s names,” he said. “Every seller wants to know one thing: ‘What have you ever sold that’s like my property?’” Look right in front of you. Art Reed, CRS®, SRES, broker-associate at Huff Realty in Florence, Ky., suggests reviewing clientele from the past few years to identify emerging patterns. ”A few years ago I was more of a generalist,” Reed said. “Then I saw that I was working with more seniors.” Melanie McLane tells a similar story. In the 1990s, she realized many of her very first clients from the 1970s had become seniors. “I had this ‘duh’ moment,” said McLane, ABR®, CRS®,
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a real estate trainer, broker, and appraiser based in Jersey Shore, Pa. “Because I had kept in touch with them, there was my market.” Tap your existing networks. Look at the organizations you belong to in a new way. Heavily involved in the parent-teacher association? “You can endear yourself to parents, other PTA members, and staff,” said Julie Escobar, director of corporate marketing for ProspectsPlus!, a Bradenton, Fla., real estate training company. “One school might have 2,000 kids in it—you can really take that a long way.”
Become the Expert: Tips for Success Get the credentials. Designations and certifications give you specialized knowledge and boost your credibility. Just be sure that when marketing yourself, you explain what those little letters after your name really mean. Also, if you have past experience or non–real estate training that puts you in tune with your clients’ needs, don’t be shy about telling people. For example, a buyer of a waterfront property might appreciate that you’re a former sailing instructor. Understand the lifestyle. Delivering excellent service requires that you understand your customers’ attitudes, tastes, and motivations, said
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Laurie Moore-Moore, founder of The Institute for Luxury Home Marketing in Dallas. Buyers and sellers in the luxury market often include business owners and executives who are used to seeing the numbers to back up their purchasing decisions. “They expect you to know the numbers cold,” she said. “If you can demonstrate that you do, it’s amazing how quickly you can build your business in the luxury segment.” Share their enthusiasm. Specialize in environmentally friendly homes? Use recycled paper for your print marketing materials and write on your blog about green housing trends. Marketing to cycling enthusiasts? Participate in a race. You can also attend conferences and community gatherings related to your niche, suggested Gary Gestson of Long & Foster Real Estate Inc. in Gaithersburg, Md. “If you want to sell historic homes and find historic buyers, you have to hang out where they do.” Become an online resource. Successful niche marketers say the Internet is one of their best tools for reaching out to customers. Buy a memorable website address that speaks to your niche, and use your site to provide a range of information that would be useful for your buyers and sellers. Specialize in urban condos? Perhaps you can provide links to local public (continued on page 39)
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niche instead of a client-related one. Some examples: fixer-uppers, condominiums, resort housing, foreclosures, eco-friendly homes, golf course communities, and historic properties. Second, you can focus on specific needs that aren’t covered by fair housing, such as relocation, an interest in living near a particular hobby or sports offering, and the level of understanding about the buying and selling process (just be sure you don’t make assumptions about the likelihood of any group being first-timers). It’s possible to follow the advice of the marketing gurus and target a niche without violating the Fair Housing Act. But be inclusive in your marketing, allowing prospective clients to choose whether they want you to represent them. Image licensed by Ingram Image
Niche Marketing (continued from page 34) transportation schedules and information on walkable communities. Start a blog to share news and insights that your customers will value.
The Fair Housing Conundrum If you’re creating a niche marketing plan around a specific buyer or seller demographic, be careful not to run afoul of the law.
Designate Yourself a Specialist The NATIONAL ASSOCIATION OF REALTORS® and its affiliates offer more than 20 designations and certifications for specialties ranging from second-home sales to working with seniors. Here’s a sampling: ABR® Accredited Buyer Representative http://rebac.net ALC Accredited Land Consultant www.rliland.com
The Fair Housing Act said it’s illegal to advertise or make any statement that indicates a limitation or preference based on race, color, national origin, religion, sex, familial status, or handicap. That means you can’t focus your business plan or advertising tactics only on Hispanics or Arab Americans and exclude African Americans, Asians, or Caucasians, for example. Likewise, you can’t market your services only in Christianoriented publications, even if you’d prefer to target only those who want a Christian salesperson.
At Home With Diversity REALTOR.org/diversity
“The best rule we give is this: Describe your skills and the property, not the people that you want to live there or the people that live there now,” said Nancy Haynes, executive director of the Fair Housing Center of Western Michigan.
e-PRO® Internet Professionalism www.epronar.com
Indeed, there’s nothing wrong with marketing yourself as having certain language skills—so long as you pitch your services to the population at large, not just to those ethnic groups who speak that language. Then prospects can decide to choose you because you share a similar background—but you’re not choosing them based on some similarity they have with you. There are other strategies you legally can use under the Fair Housing Act. First, you’re usually on safe ground if you focus on a property-related
CCIM Certified Commercial Investment Member www.ccim.com CIPS Certified International Property Specialist REALTOR.org/international CPM® Certified Property Manager www.irem.org CRS® Certified Residential Specialist www.crs.com
GRI Graduate REALTOR® Institute REALTOR.org/GRI RSPS Resort & Second Home Specialist REALTOR.org/resorts SIOR Society of Industrial and Office REALTORS® www.sior.com SRES Seniors Real Estate Specialist www.seniorsrealestate.com Matt Baron is a Chicago-area freelance writer. Reprinted from Realtor® Magazine Online, July 2009, with permission of the National Association of Realtors®. Copyright 2009. All rights reserved.
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Spring Clean Your Business and Your Life Research shows that the more clutter a person has, the less life satisfaction they have and the more emotional distress they have. By Daniel Bortz Unless you’ve been living under a rock—or a pile of clothes from the eighties—you’ve noticed decluttering gospel is everywhere. You can thank (or blame) home organizing superstar and bestselling author Marie Kondo, whose Netflix reality show, “Tidying Up with Marie Kondo,” preaches that people can improve their lives by getting rid of all the things they own that don’t “spark joy.” Naturally, some folks find the decluttering craze annoying, but real estate practitioners know the value of reducing clutter, especially when selling a house. “A lot of home buyers simply can’t see through a cluttered home,” said Nancy NewquistNolan, SRES, with Coldwell Banker in Santa Barbara, Calif., who specializes in helping people
44 | Salt Lake Realtor ® | February 2021
downsize. “They just can’t visualize themselves living in a seller’s house if it’s a total mess.” Getting your own surroundings in shape is just as important as staging your listings. “Clutter in our homes can affect us in surprising ways,” said Libby Sander, an assistant professor of organizational behavior at Bond University in Australia. Having too much clutter can harm our ability to focus, disrupt sleep, and increase anxiety levels. Joseph Ferrari, a professor of psychology at DePaul University in Chicago who studies the impact of clutter on emotional well-being, agrees. “What we’ve found in our research is that the more clutter a person has, the less life satisfaction
they have and the more emotional distress they have,” Ferrari said. “A lot of us have been sold this notion that ‘more is better,’ but it’s just not true,” he added. As the spring selling season gets underway, now’s a great time to consider the benefits of decluttering from several angles. Whether you’re dealing with sellers resistant to removing clutter, an overflowing inbox, superfluous tech hardware taking up space, or other clutter slowing you down and impeding your success, now is the time to take action. A few smart tips can help your clients start to get their home in order or help you tidy up your own business and personal life so you can operate more efficiently and achieve better work-life balance. Let’s get started (before the producers of “Hoarders” show up at your clients’ front door—or yours). How to Get a Home Decluttered and Ready to List Guiding sellers through the task of purging or hiding away their stuff may make you feel
uncomfortable, but agents have to be honest with their clients, said Regina Lark, an organizing and productivity specialist based in Los Angeles who coaches real estate agents. “You can’t sugarcoat things,” Lark said. “If someone’s house is a complete mess, you don’t tell the person that decluttering their home is going to be a piece of cake, because it won’t be.” The first step is to establish realistic expectations with your client, and motivate them by pointing out the payoff of decluttering their house before they put it on the market. (In other words, less clutter will help the person fetch a bigger offer.) After that, it’s time to go from room to room with your client to help them decide what they’re going to do with all of their belongings. Julie Morgenstern, productivity consultant and author of SHED Your Stuff, Change Your Life: A Four-Step Guide to Getting Unstuck, recommends this tactic: “I often tell people to label every single item with a Post-it note, and they should have four colors of Post-it notes: One color is for belongings the sellers are taking to their new home; the second is for things they’re going to sell; the third is for things they’re going
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to donate; and the fourth is for things they’re going to throw out.” Your best approach? “Be ruthless,” said Gretchen Rubin, author of Outer Order, Inner Calm: Declutter and Organize to Make More Room for Happiness. “You don’t want your client to schlep stuff to their new house that they won’t need, won’t use, or don’t love.” This is particularly important for home sellers who are downsizing—and we’re not just talking about baby boomers. “Downsizing isn’t just for empty nesters anymore. Many millennials, in search of a minimalist lifestyle, are downsizing to smaller homes, often because they want reduce their carbon footprint and conserve energy,” said Sheri Koones, author of Downsize: Living Large in a Small House. When working with sellers who are downsizing, you’ll want to have your clients compare the floor plan of their new home to that of their current home. This’ll help them focus on the areas where they need to reduce. If they’re moving to a home with a smaller kitchen, for instance, it’s time to get rid of that fondue maker they haven’t used in years. Depending on how many belongings your clients decide to keep, you may need to recommend they rent a storage unit for the short term. “I often encourage clients to rent one while they’re selling their house,” said Chris Dossman, an agent with Century 21 Scheetz in Indianapolis. In extreme cases, you may have to call in professional help. “I worked with a home seller recently, and I don’t think I’ve ever seen so much stuff,” Dossman said. “Even their bathroom closets were overflowing with bottles of lotion and toiletries.” Her solution? “I had my client hire a professional organizer to come in and help her declutter the whole house,” she said. Personal organizers typically charge between $55 and $100 per hour, according to HomeAdvisor, a website that connects homeowners with service pros. To find a professional in your area, Ferrari recommends searching for a certified organizer using the Institute for Challenging Disorganization. How to Reduce Clutter in Your Business In an ideal world, your business would run like a well-oiled machine entirely on its own. But let’s face it: Clutter has a way of creeping into our professional lives in a way that derails our productivity. The upshot? Look into a system to make your business and make your processes more efficient.
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For some agents, this entails going paperless by digitizing physical documents and storing them on a secure cloud-based account like DocuSign, a REALTOR Benefits® Program partner, or on an online real estate transaction management system, like zipLogix, another REALTOR Benefits® Program partner. Newquist-Nolan is big on digitizing. “I keep all of my documents in Dropbox,” she said, “and I convert everything into a digital file that I possibly can—representation agreements, closing documents for clients, home inspection reports.” But doing away with paper isn’t the right move for everyone. “I think digital solutions are like fad diets—you don’t stick to them over the long run,” said Seth Lejeune, a real estate agent with RE/MAX Homepoint in Royersford, Pa. “I use a 4-by-7-inch Moleskine notebook to write down all of my ideas and my to-do lists.” Something we can all agree on, though, is that reading and responding to emails eats up a huge portion of our time. In other words, we’re slaves to our inboxes. And, according to Sharon Lowenheim, a professional organizer based in New York City, our email management habits are rife with inefficiencies. “One thing that plagues a lot of business owners is they don’t know how to sort their emails,” Lowenheim said. “I recommend people create folders, where they can better organize their emails.” How you choose to label folders is up to you—for example, you could create a folder for emails pertaining to clients that are under contract on a house, and create a separate folder for emails related to closed transactions. “You have to figure out what works best for you,” said Lowenheim. To prevent your inbox from clogging up with dozens, or even hundreds, of unread messages, Robert Pozen, a lecturer at MIT’s Sloan School of Management and the author of Extreme Productivity: Boost Your Results, Reduce Your Hours, recommends “touching” every email that you receive just once by replying, filing, or trashing it. “You don’t want to read an email and then come back to it later,” Pozen said. Also, don’t be afraid to set ground rules for your own availability. “Time blocking is big in the real estate industry because it works,” said Peggy Yee, supervising broker at Frankly, Realtors®, in Vienna, Va. “When I’m working, I’m working, and when I’m not working, my clients know that I’m not available,” Yee said. “I have two kids, and I focus on them completely from 6 p.m. to 8 p.m., no interruptions.” (continued on page 50)
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DECEMBER HOUSING WATCH Salt Lake’s Median Single-Family Home Price Climbs to $438,000 in the Fourth Quarter Last year’s sales volume surpassed the previous sales record set in 2005, when 18,907 homes changed hands.
Low interest rates coupled with a pandemic buying spree set new sales records last year in Salt Lake County. Sales of single-family homes, condominiums, townhomes, duplexes, and cabins reached 19,127 units, up 6 percent from 18,125 sales in 2019. Last year’s sales volume surpassed the previous sales record set in 2005, when 18,907 homes changed hands.
The winter months did not slow home buyers. In December, there were 1,649 closed sales in Salt Lake County, a 19 percent increase over sales posted in December 2019. Also in December, inventory of homes for sale fell to 1,168 listings, down 56 percent from 2,657 listings a year earlier. Across the five-county Wasatch Front area, there were 43,285 homes sold in 2020, an increase of 7 percent from the 40,474 sales in 2019. On the Wasatch Front, sales in the fourth quarter were highest in Tooele, Lehi, Eagle Mountain, Clearfield, and Farr West. The median price of homes sold in Salt Lake County in the fourth quarter surpassed $438,000, up 15 percent from a year earlier when the median price was $382,500. Utah County had the second highest median price in the fourth quarter at $419,000. Tooele County had the lowest median price at $340,000. The median home price in 2020 across the Wasatch Front was $357,983, up 10 percent from $325,000 in 2019. The typical Salt Lake home was on the market 29 days in the fourth quarter before it sold, down from 45 days on the market in 2019’s fourth quarter. Nationally, existing-home sales rose in December, with home sales in 2020 reaching their highest level since 2006, according to the National Association of Realtors®. Sales in total rose year-over-year, up 22.2 percent from a year ago (5.53 million in December 2019). “Home sales rose in December, and for 2020 as a whole, we saw sales perform at their highest levels since 2006, despite the pandemic,” said Lawrence Yun, NAR’s chief economist. “What’s even better is that this momentum is likely to carry into the new year, with more buyers expected to enter the market.” Yun predicts a continuation of the strong activity that’s currently taking place in the housing market and in the overall economy. “Although mortgage rates are projected to increase, they will continue to hover near record lows at around 3 percent,” Yun said. “Moreover, expect economic conditions to improve with additional stimulus forthcoming and vaccine distribution already underway.” The median existing-home price for all housing types in December was $309,800, up 12.9 percent from December 2019 ($274,500), as prices increased in every region. December’s national price increase marks 106 straight months of yearover-year gains.
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Declutter (continued from page 46) Still, some people will step over the line no matter what boundaries you set (like that seller who texted you at 2 a.m. every night). As a result, you should not have qualms about jettisoning clients if the relationship is unhealthy or a bad fit. “Trying to force a relationship is extremely time-consuming and unproductive and creates a lot of negativity,” said Dossman, who added that she’s not afraid to “declutter” her business by removing some past clients from her monthly mailers and client appreciation events. How to Cut Clutter in Your Personal Life “Clutter can steal time away from us that we need to recharge and enjoy our lives,” said Morgenstern, adding that there are a few main culprits. “Household logistics really get in the way for a lot of people,” says Morgenstern, “specifically laundry, cooking, and cleaning.” Her advice is to find shortcuts or hacks that let you streamline these tasks. For instance, instead of spending time shopping at the grocery store,
consider ordering groceries online and having them delivered to your front door or ordering meal kits, like Plated or Blue Apron, that provide only the right portion of ingredients that you need for each meal. Are your closets jam-packed with clothes? Rubin recommends what she calls the “ex factor”: “If you were walking down the street and ran into your ex-boyfriend or ex-girlfriend, would you be glad that you’re wearing that sweater, or that pair of jeans? If the answer is no, it needs to go.” If you have trouble letting go of things, find someone who can hold you accountable. Moreover, unsubscribing from unwanted retailer solicitations can be a game changer. Pro tip: Sign up for Unroll.Me, a tool that also allows you to consolidate the subscription emails that you want to keep into a single daily email. Speaking of junk mail: You can stop receiving those pesky postal mail offers from credit card and insurance companies for five years by visiting www.optoutprescreen.com.
2020 Distinguished Service Award CONGRATULATIONS TO THESE ADDITIONAL AWARD RECIPIENTS!
Emilie Call
Matthew Wolfe
This is Emilie Call’s first year as an RPAC Major Investor and Distinguished Service Award recipient. Congratulations to both you and your business partner Jodie Coon.
Matthew Wolfe is also a two-time RPAC Major Investor and Distingusished Service Award recipient. Keep up the great work Wolfe-team!
Equity Real Estate
Ranlife Real Estate
Kari Williams
Cindy Wood
Kari Williams is a 1st-time RPAC Major Investor and Distinguished Service Award recipient. Congrats Kari and thank you for investing in RPAC!
Cynthia Wood is a seasoned RPAC investor and champion. This is her 7th time as an RPAC Major Investor. Thank you for your commitment to our industry.
Dawn Wolfe
Ian Wood
This is Dawn Wolfe’s second time in a row as an RPAC Major Investor and Distinguished Service Award recipient. Great Job!
Ian Wood has been an RPAC Major Investor and Distinguished Service Award recipient for two years in a row. Keep up the great work!
Holmes Homes Realty
Ranlife Real Estate
50 | Salt Lake Realtor ® | February 2021
Cindy Wood Realty
Three Door Real Estate
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Realizers, not only real estate agents. Congratulations to our Windermere agents who made the Salt Lake Board of Realtors 2020 Top 500.
Jim Bringhurst
Michael Budge
HALL OF FAME
Robyn Foulger
Adam Frenza
Lana Ames
Lori Anderson
HALL OF FAME
HALL OF FAME
Peter Clark
Connie Elliott
Ryan Evans
HALL OF FAME
HALL OF FAME
Clint Goode
HALL OF FAME
Jody Jones
Kathy McCabe
Grady Kohler
Jan Lowe
HALL OF FAME
HALL OF FAME
Christin Parks
Tyler Parrish
HALL OF FAME
Scott Steadman HALL OF FAME
Lori Hendry
Jonah Hornsby
HALL OF FAME
HALL OF FAME
Adam Maack
Cherie Major
Myra Petersen
Mimi Sinclair
HALL OF FAME
Paul Svendsen
Parry Ward
Lisa Woodbury HALL OF FAME