SPECIAL ADVERTISING SECTION
2020 Parade of Homes The Metropolitan Builders Association of Greater Milwaukee Aug. 15-Sept. 7
Celebrating 75 Years!
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he Metropolitan Builders Association’s Parade of Homes, the oldest and longest-running Parade of Homes in the nation, brings together greater Milwaukee’s top builders to show off their latest work in architecture, design and decorating. Anyone interested in homebuilding, decorating and more has the chance to see every inch of these brand new, expertly designed homes. In this section, preview just a few of the homes you can view at this year’s Parade, learn about the Parade’s 75-year history and hear from MBA Executive Director Kathy Raab. August 2020
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Spectacular Model Homes
Premier Subdivisions
16 of the Area’s Best Builders
CELEBR ATING 75 YEARS of
PARADE
August 15 to September 7, 2020
The tradition continues! Join us as we celebrate the 75th Parade of Homes and experience the best in new home construction from the area’s top builders!
THE PRESERVE AT HARVEST RIDGE
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Franklin
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2020 PARADE OF HOMES
celebrating
75 Years
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Aug. 15 - Sept. 7
The Parade of Homes Hits a Milestone For 75 years, the Metropolitan Builders Association has showcased the latest in homebuilding and decorating. By EVERETT SULLIVAN
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n 1945, the Metropolitan Builders Association of Greater Milwaukee, then known as the Milwaukee Builders Association, was entering its second year since starting an independent organization. The small group opened an office on Bluemound Road and launched the first ever Parade of Homes. “It started with a few of our members that wanted an opportunity to showcase the homebuilding industry in this area – the styles, the personalities, what’s new for building homes,” says Kathy Raab, the Executive Director of the MBA. “And now 75 years later, here we are.” The first Parade brought together local builders to showcase their latest creations. Displaying the houses was a way to encourage home ownership and display the builders’ skill to the public, who typically had little opportunity to explore new construction. In postwar America, homebuilding was on the verge of its greatest boom, and the Parade of Homes concept quickly gained
popularity, first hopping the Minnesota border to the Twin Cities in 1948, and from there spreading to cities across the country. Over the decades, Milwaukee’s Parade never missed a year, making it not only the first, but also the longest-running Parade of Homes in the nation. It evolved to encompass more of southeastern Wisconsin, expanding out to Waukesha and Ozaukee and becoming a way to showcase the different neighborhoods as well. This year’s Parade includes neighborhoods in Menomonee Falls, Franklin and Lisbon and homes built by 16 different homebuilders. Visitors get to see the latest in homebuilding, decor, design and home technology. “The builders stay on top of new trends, new ways of building,” Raab says. In recent years, the Parade has featured energy-efficiency and green homes to meet a growing demand and promote sustainable living. The lineup of homes offers a wide variety of options for every homebuilder and has also evolved to address some of
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Visit MBAParadeofHomes.com for information about the subdivisions, builders and homes, driving directions, tickets and up-to-date safety precaution information.
the major home ownership trends, such as downsizing and aging in place, for older and retired adults looking to find a new home to fit their needs. The MBA and the Parade of Homes continue to grow to meet Milwaukee’s needs, and Raab points to how different the organization and industry are since the first Parade three quarters of a century ago. “Seventy-five years ago it was a very male industry – there weren’t any female homebuilders,” she says. “But now our President this year is a female homebuilder. We’ve come a long way. As an association, we promote diversity, we promote women in the field. We want the best of the best.” ◆
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2020 PARADE OF HOMES
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celebrating
75 Years
Aug. 15 - Sept. 7
Preview This Year’s Homes
Take a peek inside four of the many abodes on display at this year’s Parade, each featuring a different style. Edited by EVERETT SULLIVAN
THE GRANDVIEW – MENOMONEE FALLS – ASPEN HOMES STYLE/TYPE OF HOME: 1.5-STORY FIRST-FLOOR MASTER SUITE SQUARE FOOTAGE: 3,295 BEDROOMS: 5 GARAGE: 3-CAR BATHROOMS: 3.5 TOTAL ROOMS: 10 a mix of traditional craftsmanship and 21st-century living. With flex areas for hobbies, entertaining and private hideaways, the Grandview molds itself around your lifestyle, so you can relax and live comfortably. The Grandview’s design has the elegance and style of a traditional Craftsman, while still accommodating a modern lifestyle. A porch T H E G R A N DV I E W I S
serves as the entryway leading into the foyer. Just beyond that is a vaulted great room, ideal for family gatherings. This room opens up to the kitchen and dining room, with a den tucked away nearby. The dining room also has a vaulted covered porch attached. The master bedroom suite is located off to one side of the house and offers a spacious retreat, complete with an en suite bathroom
that features dual vanities, walk-in shower, free-standing tub, walk-in closet and private commode. A second, multi-generational suite is located on the first floor on the opposite end of the home and has its own private bathroom and closet. The upper level features two or three bedrooms (depending on the floor plan option you choose) and a full bathroom as well.
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SPECIAL ADVERTISING SECTION
August 2020
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2020 PARADE OF HOMES
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celebrating
75 Years
Aug. 15 - Sept. 7
shiplap ceiling, and the bathroom provides dual vanities, a freestanding tub and a ceramic shower. Upstairs, a loft area overlooks the great room. There are also three additional bedrooms with walk-in closets and a shared, spacious bathroom. The finished basement includes a family room, home bar and a guest bedroom with a walk-in closet and bathroom.
THE SAVANNAH – FRANKLIN – TIM O’BRIEN HOMES THE COTTONWOOD – LISBON – NUPATH HOMES STYLE/TYPE OF HOME: TWO-STORY SQUARE FOOTAGE: 3,750 BEDROOMS: 5 GARAGE: 3-CAR BATHROOMS: 3.5 TOTAL ROOMS: 13 THROUGH THE COTTONWOOD’S covered front
porch, you enter an expansive two-story entryway. The open-concept living space of this home is filled with wide windows
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throughout. The kitchen features a large cooking island with a flush snack bar for seating, and the dinette allows direct patio access with a view into the backyard. The mudroom features a built-in bench and a drop zone located off the three-car garage. And through the French doors, a private home office is tucked off the foyer. The bedroom includes an intricate 10-foot
STYLE/TYPE OF HOME: SPLIT-BEDROOM RANCH SQUARE FOOTAGE: 2,441 BEDROOMS: 3 GARAGE: 3-CAR BATHROOMS: 2.5 TOTAL ROOMS: 8 French Country front elevation opens up into this split-bedroom ranch. Just beyond the foyer, the heart of the home is the spacious kitchen with built-in appliances, an oversized island with quartz countertops and a cathedral ceiling THE SAVANNAH’S MODERN
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2020 PARADE OF HOMES
that flows into the adjacent great room and dinette. The great room is highlighted by the fireplace, a box tray ceiling detail and windows looking out to the backyard. Off of the kitchen, toward the back of the home, is a flex room that can be used as a home office, sitting room and more. The owner’s suite occupies a private corner of the home and features an expansive bedroom with an angled tray ceiling detail and a bathroom with a walk-in tiled shower. The laundry room includes lockers and storage and leads to the rear foyer and the three-car garage.
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celebrating
75 Years
Aug. 15 - Sept. 7
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THE GLENWOOD – FRANKLIN – KORNDOERFER HOMES STYLE/TYPE OF HOME: TWO-STORY SQUARE FOOTAGE: 3,955 BEDROOMS: 5 GARAGE: 3-CAR BATHROOMS: 4.5 TOTAL ROOMS: 13 THE GLENWOOD CRAFTSMAN has an open concept f loor pla n t hat br i ngs t he kitchen, nook, great room and sunroom together to create open gathering places. The interior design is focused on luxury fabrics, modern light fixtures and mixed metals with gold hues. Light, subtle paint shades create a comfortable flow: creams, grays, khaki and gray-blue give the home a soothing mix of warm and cool. The décor is an eclectic concept, meant to match the modern family. The great room includes a paneled wall f lanking a gas fireplace with stacked stone to the ceiling, and the nook leads to the sunroom with vaulted ceiling
and full walls of windows. The designer kitchen includes an oversized, quartztopped island with snack bar, maple cabinets, undercabinet lighting, tile backsplash and quartz countertops. Located on the second floor, the master suite showcases an expansive bedroom with box-up ceiling, a bathroom with a walk-in tiled shower and a large custom walk-in closet. The finished lower level offers a rec room, an additional bedroom and a full bathroom for guests. ◆
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2020 PARADE OF HOMES
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celebrating
75 Years
Aug. 15 - Sept. 7
No Two Homes Are Alike MBA Executive Director Kathy Raab talks about what to expect at this year’s Parade. By EVERETT SULLIVAN
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or the past two years, Kathy Raab has been the executive director of the Metropolitan Builders Association of Greater Milwaukee, where she has helped lead the Parade of Homes. This year’s Parade presented exceptional challenges with ongoing coronavirus concerns and the need to keep the Parade safe. Despite the pandemic, the demand for homebuilding and remodeling is as high as ever. With the work of Milwaukee’s top building and design firms on display, Raab expects this year’s Parade to be as popular as always. What do people experience when they come out to the Parade of Homes? No two homes are alike. You don’t have to be building a home to appreciate them. People will go just for ideas. They’ll look at paint colors, trim, cabinetry and different countertops and ways to remodel their basements. They’ll look at landscaping and sunrooms and garages. People go just to look at furniture and accessories and get ideas for decorating. We also feature new technology, especially in appliances. People come to get to know the builders, too. They’re all great builders. You just need to find the one you match best with, that you want to put this huge investment in their hands. Some people go year after year because it takes them a while to be ready to build their house and really know what they want in it. What are some popular homebuilding features this year? Bathrooms and kitchens are always highlights. The home school and home office are particularly big this year. Media rooms are always popular – the big screen TVs with the theater seats. Now there are also
a lot of smaller flex rooms, often near the entrance, that people will use as offices or dens or playrooms. Right now with homeschooling going on, people are setting them up as little schools. Will the Parade be any different this year due to the coronavirus? This year’s going to be very different because of the health and safety guidelines that we’ll follow for COVID. It will be a cashless system. People will need to buy tickets ahead of time online that will get them into the sites, and they will also need to sign a waiver. Everything will be sanitized. We’ll have masks available. Areas that are busier will be disinfected often, and each site will be deep-cleaned every night. What do you think keeps bringing crowds to the Parade? The finished product – these completed homes. The time and talent and vision that goes into creating the building plan, the design, all the way through the completion – it just amazes me. We’re really excited to showcase what we’ve got. The construction industry is strong, and I think it will help us recover in this economy. People are anxious to get out. They’re anxious to build. They’re anxious to remodel. We just finished up our Spring Tour – over 60 sites open for three weekends – and the attendance was great. So we’re hoping we’ll be close to our average attendance of over 35,000 attendees. ◆
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SPECIAL ADVERTISING SECTION
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August 2020
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