2023 MEDIA KIT
Milwaukee’s Original Influencer When Milwaukee Magazine launched in 1983, it set a new standard for magazine publishing in our region. As we celebrate our 40th anniversary, we continue to reign as the area’s best-loved monthly publication and leading lifestyle brand. Residents of Milwaukee and the surrounding suburbs rely on us for uplifting stories about the people, places and things that make our community great. Award-winning reporting, coupled with authoritative coverage of dining, decor, travel, culture and entertainment, make Milwaukee Magazine the essential guide to life in our region. Please join us in celebrating four decades of telling the stories that matter to Milwaukeeans, and align your brand with Milwaukee Magazine’s audience, the most educated, affluent and engaged individuals in this area.
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Milwaukee Magazine has
MORE READERS PER ISSUE
than any other local publication.
Milwaukee Magazine has
MORE PAID SUBSCRIBERS per issue than any other local monthly publication!
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Our Audience Is Your Next Customer Affluent. Educated. Engaged.
OUR AUDIENCE READERSHIP
112,340
TOP 5 AUDIENCE PURCHASES Readers plan to purchase the following products or services within the next 12 months:
77%
DINING & ENTERTAINMENT
74%
NET CIRCULATION
28,805
WOMEN’S APPAREL
AVG. HOUSEHOLD INCOME
VACATIONS & TRAVEL
58%
$142,000
51%
FURNITURE & HOME FURNISHINGS AVG. NET WORTH
$1.1 MIL
49%
MEDICAL SERVICES/PHYSICIANS
OWN THEIR HOMES
83%
LOYALTY & ENGAGEMENT
GENDER
64% 36% Female Male AGE 25-54
53% 4
64%
of our readers consider advertisers in Milwaukee Magazine to be of higher quality than advertisers in other media.
75% 65%
of our readers purchased products or services from our advertisers.
of our readers keep an issue for one month or more.
“ With our rebrand came the perfect opportunity to capture a new target audience. Milwaukee Magazine allows us to showcase our design and decor side, helping us break the mold of your traditional metro-Milwaukee-area lumberyard.” – ALEX SPRTEL Zuern Building Products & Design Center
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Build Your Marketing Strategy With Us The Milwaukee Magazine brand encompasses best-in-class print and much, much more, reaching an audience of over 400,000 each month. Leverage our platforms to build your 360-degree, multi-channel marketing plan.
Print MILWAUKEE MAGAZINE + T RADITIONAL PRINT ADVERTISING + PARTNER CONTENT + SPECIALTY PROFILES
CAM P PADDLE HIKE EXPL ORE
| VINCENT NOTH | FARM & FLEET/FARM BOWL & FLEET | FALCON
+ B ROCHURES + ANNUAL REPORTS + C USTOM MAGAZINES
OUTDOOR S ADVENTURE
OUTDOOR ADVENTURES
CUSTOM PUBLISHING
LONG LIVE FALCON BOWL ODD DUCK’S NEW DIGS KINSHIP’S FOODDRIVEN MISSION
| JULY 2022 milwaukeemag.com
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JULY 2022 | $4.99
WOMEN&
WEALTH AUGUST 2022
the
e Pack uyp&thhit il m a f the trail! SUBSCRIQRBE! Code Scan the for a FREE TOTE
Investors’ Issue Navigating Your Finances Through Life Transitions
Online
EAT & DRINK
CULTURE
STYLE
CITY LIFE
OUTDOORS
BEST OF MKE
THINGS TO DO
IN PRINT
ADVERTISE
MILWAUKEEMAG.COM + R UN-OF-SITE, SPOTLIGHTS AND A VARIETY OF OTHER HIGHLY VISIBLE OPTIONS
CITY LIFE
Hit the Water Let our city's waterways make your happy hour even happier. BY MILWAUKEE MAGAZINE STAFF
SOCIAL ENGAGEMENT + SPONSORED POSTS + INSTAGRAM TAKEOVERS + HOSTED WEBINARS
AUGUST
4, 2020
E-NEWSLETTERS + YOUR MESSAGE DELIVERED TO THE INBOXES OF 34K SUBSCRIBERS
Beren
FEATURE
STORY
s and Means Beyond: He re’s Wh to Be a at It Wi
sconsi Ever y stat nite e has its own pers iden tity. ona lity, We expl its own ored beyo sens e nd Wis of with Cha con sin’s rlie Bere ster eoty ns and pes 10 othe rs.
Digital Solutions + OUTREACH AND RETARGETING + MOBILE-TO-SOCIAL + OTT/CONNECTED TV + PROGRAMMATIC
Events + MEANINGFUL SPONSOR ACTIVATIONS + CATEGORY EXCLUSIVITY + CREATIVE PRODUCT DISPLAY
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Editorial Coverage In print and across all channels, Milwaukee Magazine focuses on these eight verticals. Align your brand with our messaging to create meaningful connections with our audience.
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Dining Duck Hunt Experiencing the small-plates magnate Odd Duck in its new environment means letting go of expectations. By ANN CHRISTENSON
Trout Under a Fur Coat salad
PHOTO/ILLUSTRATION PHOTO MARTY PETERSTK NAME
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414 Your 414
YOUR Arts | Entertainment | Lifestyle | Things to Do
July 2022
Lolly Good Lalese Stamps’ striking and functional ceramic mugs have earned her business, Lolly Lolly Ceramics, a national spotlight. By KRISTINE HANSEN
tk caption
PHOTO ALIZA BARAN
HOME & DESIGN Decorating, Trends, Style, Architecture, Renovations HEALTH & FITNESS Exercise, Medical Advancements, Wellness, Beauty
November 2021
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CELEBRATING MKE People Making a Difference, Organizations Working for Change ARTS & ENTERTAINMENT Music, Fine Art, Dance, Film, Comedy, Sports, Literature
NEWS & IDEAS Politics, Crime & Justice, Social Issues, the Environment FOOD & DRINK Restaurants, Bars, Breweries, Chefs, Cooking, Trends
BEING A WISCONSINITE History, Traditions, That Which Makes Us Who We Are EXPLORING OUR STATE Travel, Outdoors, Insider Tips, Road Trips, Family
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We’ve Got Reach EAT & DRINK
CULTURE
STYLE
CITY LIFE
OUTDOORS
BEST OF MKE
THINGS TO DO
IN PRINT
ADVERTISE
CITY LIFE
Hit the Water
Let our city's waterways make your happy hour even happier. BY MILWAUKEE MAGAZINE STAFF
MilwaukeeMag.com We are the essential voice of the city, the place to find out what’s happening in the area. Our audience is smart, affluent, influential tastemakers who love Milwaukee as much as we do.
OUR PERFORMANCE
340,000 189,000 3:09 min. 71% average monthly page views
average monthly visitors
average time spent on page
users visit on mobile devices
OUR WEBSITE AUDIENCE 25-44 YEARS OLD
44%
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GENDER
51% 49% Female
Male
Connect with our on-the-go audience through digital.
Social Engagement Our digital reach doesn’t stop on our site. With a sponsored post on one of our social media accounts, you can own the conversation.
Instagram Contests & Takeovers Reach the 44,000+ @milwaukeemag Instagram followers and grow your social base.
Facebook Sponsored Posts Share your announcement, event information or special offer with our 26,000+ Facebook followers.
E-Newsletter Our audience eagerly clicks to find out what’s happening in and around our city. It’s the perfect chance to align your messaging with our content.
25-34 69%
AVERAGE AGE RANGE
FEMALE
35-44 68%
AVERAGE AGE RANGE
FEMALE
E-NEWSLETTER SUBSCRIBERS
34K+
OPEN RATE
CLICK RATE
35-40% 2-12%
Delivered daily Monday-Friday.
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Run-of-Site and High Visibility Web Ads Take advantage of our digital reach using the high-impact ad units we offer.
Run-of-Site LEADERBOARD 970 px. x 90 px.
LARGE RECTANGLE 300 px. x 600 px.
RECTANGLE 300 px. x 250 px.
INSTANT INSTAGRAM
SUPER LEADERBOARD 970 px. x 250 px. OCTOBER 2021
@yourhandle
Spotlights BILLBOARD 1200 px. x 250 px.
SUPER LEADERBOARD 970 px. x 250 px.
SNEAKER
FEATURE STORY
SistaStrings and Peter Mulvey Are Dropping a New Album The artists with Milwaukee roots are releasing ‘Love Is The Only Thing’ on Aug. 12. BY ARCHER PARQUETTE
728 px. x 90 px. SNEAKER 728 px. x 90 px.
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BILLBOARD 1200 px. x 250 px.
58%
SUPER LEADERBOARD 970 px. x 250 px.
of our readers purchase a service online at least once a week. INSTANT INSTAGRAM @yourhandle
FEATURE STORY
SistaStrings and Peter Mulvey Are Dropping a New Album The artists with Milwaukee roots are releasing ‘Love Is The Only Thing’ on Aug. 12. BY ARCHER PARQUETTE
W LARGE RECTANGLE 300 px. x 600 px.
LEADERBOARD 970 px. x 90 px.
RECTANGLE 300 px. x 250 px.
SNEAKER 728 px. x 90 px.
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Custom Digital Solutions Looking to reach a wider audience? We can help. Let us create a custom integrated campaign for your business using our state-of-the-art tools, including programmatic and more. Our campaigns yield better results because we only place ads on reputable, well-known sites. And our reporting is more granular and transparent than the competition. When you’re looking for results, turn to us.
Our digital marketing tools include:
BEHAVIORAL TARGETING
MOBILE INTEGRATED TO SOCIAL
DISPLAY BANNER ADS
FACEBOOK, LINKEDIN, TWITTER AND INSTAGRAM ADS
CONNECTED TV OTT
VIDEO PRE-ROLL
POLYGON FENCES
SEO SERVICES
ASK ABOUT
PERFORMANCE TV PROVIDING MEASURABLE RESULTS FROM YOUR OTT CAMPAIGN
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More advanced and precise than geofencing
EXTEND YOUR REACH ON THESE WELL-KNOWN SITES: espn.com foodchannel.com cnn.com people.com travel.com forbes.com hgtv.com nytimes.com
YOUR AD HERE
huffpost.com weather.com spotify.com foxnews.com youtube.com usatoday.com southernliving.com
“The entire advertising department at Milwaukee Magazine has been terrific to work with. Their professionalism, follow-through, attention to detail, and understanding of our unique brand makes me feel comfortable trusting them to put Red Arrow Camp for Boys in the best light in print and online. I highly recommend them!” – ERIC ROCHE, Executive Director, Red Arrow Camp for Boys
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Let Us Tell Your Story Custom Publishing Solutions Storytelling is our business. Put our team of experienced and talented writers, editors and designers to work telling the exciting and engaging story of your brand. We will manage the process from start to finish, ensuring the highest level of professionalism and quality every step of the way. And you’ll have the option of distributing the finished piece to the subscribers of Milwaukee Magazine, allowing you access to our affluent and engaged readership.
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WOMEN&
WEALTH AUGUST 202 2
Investothres’ Issue Navigating Your Finances Through Life Transitions
Arts MILWAUKEE
Celebrating the Arts in Milwaukee
SPRING 2023
We’ve been crafting engaging narratives for 40 years. Let us use our expertise to elevate your brand.
Partner Content EAT & DRINK
CULTURE
STYLE
CITY LIFE
OUTDOORS
BEST OF MKE
THINGS TO DO
IN PRINT
ADVERTISE
FIT & ACTIVE
Walking Workouts Walking can be a great part of a fitness routine – just make sure you keep your heart rate up. BY ASHLEY ABRAMSON
Par tne
r Co nte
nt
Embedding your message in the context of an article is one of the most effective ways to engage an audience. This type of advertising, sometimes referred to as native advertising, is available to you in print with Milwaukee Magazine and online with MilwaukeeMag.com. With Partner Content, we do all the heavy lifting, providing a writer who will work with you to craft a compelling story, then designing a layout that resembles the look and feel of our editorial content.
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Events That Activate Your Brand Milwaukee Magazine produces and supports signature and client events throughout the year, offering one-of-akind sponsorship opportunities. FEBRUARY Join us in celebrating individuals and organizations who are making our city a more inclusive and equitable place to live and work. We honor and award their efforts at this uplifting event.
APRIL Our annual Chef Event brings together Milwaukee’s top chefs for an exquisite culinary experience for 300 guests. Proceeds benefit a local nonprofit.
SEPTEMBER Celebrate the 2023 Best Of Milwaukee winners AND our 40th anniversary! Destined to be the party of the year.
DECEMBER
A W A R D S
In honor of our late publisher, Betty Ewens Quadracci, we spotlight outstanding women in Milwaukee with an awards luncheon.
Event sponsorship benefits include: + Brand engagement with qualified attendees + Meaningful sponsorship activations + Access to attendee database + Inclusion on event marketing and collateral + Post-event communications
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Issue Calendar
RS THEG KIN
ISSUE
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FEB
Spring Arts
MAR
Dining
Let’so G
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EMIC
UNCH | BR
GREE ES |
THE
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PLUS: Home & Design
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| WPA
IN M
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Travel
MAY
PLUS: Top Docs
KSGI
FERNE R CAULKE
VING
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JUN
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NEW ITIES UN OPPOROTM THE FR DEAL NEW
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5/13/2
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BEYO RB THE O
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IN EN KITCH
ITY’S THE CUNCHES
BEST
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1a0ys0to+Feel
Fall Drives
PLUS: Home et’s& Design
IC | TO TSEM PEND ST|-PA ARE -CPO KE LF | M SE
BREN A! |
DEC
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2021 MAY
Best Of Milwaukee
OCT NOV
Nort
H E A LT Dining H R E
M SUM
| T! H FIRT NO GE UP T
PIZZ
HO MY!
PIE
SEP
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#Up
Outdoor Adventures
AUG 2020 MBER NOVE
2021 | MAY .com emag auke milw
VO STATE’S Mini for Kids EXTRA: MilMag
JUL
’S UKEE R ILWA R ING M AM CA WALKWITH AD F S ORY OITY STREET ST L A C THE REN IN OUR IO IT IB NS PROH OPTIOOUT K INING CHEC OR D UTDO WANT TO O L NEW YOU’L
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40th Anniversary
JAN
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LICE COM MISSI ON DERG | UN
MH Y!
EDITORIAL
WA HIGH
ROUN D
Content subject to change. Contact us for more information.
ADVERTISING SECTIONS
EVENTS
DATES
Aging Well, Legacy Profiles, Spring Travel
AD CLOSE 11/24
ON SALE 1/2
Beauty Spotlights, Honeymoons
AD CLOSE 11/1
ON SALE 1/2
AD CLOSE 12/21
ON SALE 2/6
AD CLOSE 1/19
ON SALE 3/6
AD CLOSE 2/23
ON SALE 4/3
AD CLOSE 3/23
ON SALE 5/1
AD CLOSE 4/20
ON SALE 6/5
Real Estate Top Performers, Top Senior Living, Fall Travel, Community Spotlight: Whitefish Bay
AD CLOSE 5/25
ON SALE 7/3
Faces of Milwaukee, MBA Parade of Homes, WEB EXCLUSIVE: Menu Spotlight
AD CLOSE 6/22
ON SALE 7/31
AD CLOSE 7/20
ON SALE 9/4
Senior Living & Pain Management, Winter Getaways, Community Spotlight: East Side, Home Design Awards
AD CLOSE 8/24
ON SALE 10/2
Women of Distinction, Women & Wealth, Women's Beauty & Wellness, WEB EXCLUSIVE: Holiday Gift Guide
AD CLOSE 9/21
ON SALE 10/30
AD CLOSE 10/19
ON SALE 12/4
Unity Profiles, Real Estate Roundtable, Summer Programs, Minority-Owned Business Directory WEB EXCLUSIVE: V-Day Gift Guide
Unity Awards
Cancer Care, Home & Garden, Women Business Leaders Roundtable, Beer Bracket WEB EXCLUSIVE: Spring Trends Summer Getaways, Green & Sustainable, Finance Roundtable, Best of the Burbs Readers' Choice
Chef Event
Medical/Dental Profiles, Community Spotlight: Third Ward Summer Beauty & Wellness, Summer Patios Parents Resource Guide
Award Winners Profiles, Parties & Events, Fall Arts Guide, College Guide
Give Back MKE, Mental Health, Transformation Profiles, Education: Open Houses
40th Anniversary Party
Betty Awards
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Print Requirements FULL PAGE
2-PAGE SPREAD Trim: 15.5 in. x 10.8125 in. Live: 14.5 in. x 9.8125 in. Bleed: 0.125 in. required
2/3 PAGE
FULL PAGE Trim: 7.75 in. x 10.8125 in. Live: 6.75 in. x 9.8125 in. Bleed: 0.125 in. required 2/3 PAGE 4.25 in. x 9.75 in. 1/2 PAGE 6.75 in. x 4.75 in.
1/2 PAGE
1/3 PAGE 4.25 in. x 4.75 in.
1/3 PAGE
1/4 PAGE 3.25 in. x 4.75 in.
1/4 PAGE
Print Ad Submissions For a full explanation of terms of sale, cancellation policy and payment terms, please visit: milwaukeemag.com/advertise
414-287-4321
FOR CURRENT RATES
Submit camera-ready ads to: adshuttle.com/MilMag Late ad materials jeopardize the magazine’s press and wholesaler distribution deadlines. To ensure subscription and newsstand delivery dates, any ads canceled after the magazine’s close date can be billed up to the full amount of the ad.
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Copyright 2022 Milwaukee Magazine. Sources: Google Analytics 2021-22 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
Digital Requirements RUN-OF-SITE
HIGH VISIBILITY
LEADERBOARD 970 px. x 90 px.
BILLBOARD 1200 px. x 250 px.
LARGE RECTANGLE 300 px. x 600 px.
SUPER LEADERBOARD 970 px. x 250 px.
RECTANGLE 300 px. x 250 px.
SNEAKER 728 px. x 90 px.
INSTANT INSTAGRAM @yourhandle
E-NEWSLETTER 728 px. x 90 px. Mon-Fri EBLAST Logo Image (max. 800 px. wide) Headline w/short description Call-to-action Location Information
MILWAUKEE MAGAZINE
MILWAUKEE MAGAZINE
MILWAUKEE MAGAZINE
1200 px. x 630 px. JPEG or PNG, RGB, 72 dpi
800 px. x 800 px. JPEG or PNG, RGB, 72 dpi
1200 px. x 630 px. JPEG or PNG, RGB, 72 dpi
Headline < 25 chrs. Link < 30 chrs. Body Text < 90 chrs.
Caption < 125 chrs.
Headline < 25 chrs.
#hashtags
Click-through link Twitter Handle
ASK ABOUT
Digital Ad Submissions
CUSTOM DIGITAL AD SPECS
Deadlines Please allow 3-5 business days for your digital ad to go live once ad is received. All ads being created by Milwaukee Magazine designers should be submitted 7 days in advance. Rush orders are accepted, but not guaranteed. Custom Digital Solutions, MilwaukeeMag.com and E-newsletter Reports Clients will receive a month-end report every month a campaign is live. Some statistical information included will be impressions served, CTR, page views and certain demographical data associated with specific campaigns. On request, real-time or more frequent reporting can be provided. All digital contracts with ads being placed on national websites may be canceled at any time but require a 45-day cancellation notice. Minimums Custom Digital Solutions: 100,000 impressions per month Target Email Newsletters: 20,000 impressions per month E-newsletters: Minimum buy of one full week (five e-newsletters)
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2020-21 Audit Reports, and 2020 CVC Readership Survey.
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