2023 MEDIA KIT
Milwaukee’s Original Influencer
When Milwaukee Magazine launched in 1983, it set a new standard for magazine publishing in our region. As we celebrate our 40th anniversary, we continue to reign as the area’s best-loved monthly publication and leading lifestyle brand.
Residents of Milwaukee and the surrounding suburbs rely on us for uplifting stories about the people, places and things that make our community great. Award-winning report ing, coupled with authoritative coverage of dining, decor, travel, culture and enter tainment, make Milwaukee Magazine the essential guide to life in our region.
Please join us in celebrating four decades of telling the stories that matter to Milwaukeeans, and align your brand with Milwaukee Magazine’s audience, the most educated, affluent and engaged individuals in this area.
PAID SUBSCRIBERS
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Milwaukee Magazine has MORE
per issue than any other local monthly publication!
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4 5 77% DINING & ENTERTAINMENT 74% WOMEN ’ S APPAREL 51% FURNITURE & HOME FURNISHINGS 49% MEDICAL SERVICES/PHYSICIANS 58% VACATIONS & TRAVEL Our Audience Is Your Next Customer Affluent. Educated. Engaged. 64% of our readers consider advertisers in Milwaukee Magazine to be of higher quality than advertisers in other media. LOYALTY & ENGAGEMENT 75% of our readers purchased products or services from our advertisers. 65% of our readers keep an issue for one month or more. READERSHIP 112,340 NET CIRCULATION 28,805 AVG. HOUSEHOLD INCOME $142,000 AVG. NET WORTH $1.1 MIL OWN THEIR HOMES 83% GENDER 64% 36% Female Male AGE 25-54 53% OUR AUDIENCE TOP 5 AUDIENCE PURCHASES Readers plan to purchase the following products or services within the next 12 months: “With our rebrand came the perfect opportunity to capture a new target audience. Milwaukee Magazine allows us to showcase our design and decor side, helping us break the mold of your traditional metro-Milwaukee-area lumberyard.” – ALEX SPRTEL Zuern Building Products & Design Center
6 7 Build Your Marketing Strategy With Us The Milwaukee Magazine brand encompasses best-in-class print and much, much more, reaching an audience of over 400,000 each month. Leverage our platforms to build your 360-degree, multi-channel marketing plan. Events + MEANINGFUL SPONSOR ACTIVATIONS + CATEGORY EXCLUSIVITY + CREATIVE PRODUCT DISPLAY Print MILWAUKEE MAGAZINE + TRADITIONAL PRINT ADVERTISING + PARTNER CONTENT + SPECIALTY PROFILES CUSTOM PUBLISHING + BROCHURES + ANNUAL REPORTS + CUSTOM MAGAZINES Online MILWAUKEEMAG.COM + RUN-OF-SITE, SPOTLIGHTS AND A VARIETY OF OTHER HIGHLY VISIBLE OPTIONS SOCIAL ENGAGEMENT + SPONSORED POSTS + INSTAGRAM TAKEOVERS + HOSTED WEBINARS E-NEWSLETTERS + YOUR MESSAGE DELIVERED TO THE INBOXES OF 34K SUBSCRIBERS Digital Solutions + OUTREACH AND RETARGETING + MOBILE-TO-SOCIAL + OTT/CONNECTED TV + PROGRAMMATIC 2022 $4.99 OUTDOOR ADVENTURES Scan the QR Code for FREE TOTE SUBSCRIBE! CAMP PADDLE HIKE EXPLORE LONG LIVE FALCON BOWL ODD DUCK’S NEW DIGS KINSHIP’S FOODDRIVEN MISSION Pack up the family & hit the trail! OUTDOOR VINCENT FARM FLEET/FARM FLEET FALCON BOWL milwaukeemag.com JULY 2022 WOMEN& WEALTH AUGUST 2022 Investors’ Issue the YourNavigating Finances Through Life Transitions CITY LIFE Hit the Water Let our city's waterways make your happy hour even happier. EAT & DRINK CULTURE STYLE CITY LIFE OUTDOORS BEST OF MKE THINGS TO DO IN PRINT ADVERTISE
HOME &
DESIGN
Decorating, Trends, Style, Architecture, Renovations
Editorial Coverage
In print and across all channels, Milwaukee Magazine focuses on these eight verticals. Align your brand with our messaging to create meaningful connections with our audience.
Duck Hunt
HEALTH & FITNESS Exercise, Medical Advancements, Wellness, Beauty
CELEBRATING MKE
People Making a Difference, Organizations Working for Change ARTS & ENTERTAINMENT Music, Fine Art, Dance, Film, Comedy, Sports, Literature
NEWS & IDEAS Politics, Crime & Justice, Social Issues, the Environment FOOD & DRINK Restaurants, Bars, Breweries, Chefs, Cooking, Trends
BEING A WISCONSINITE History, Traditions, That Which Makes Us Who We Are
EXPLORING OUR STATE Travel, Outdoors, Insider Tips, Road Trips, Family
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PHOTO MARTY PETERS
Experiencing the small-plates magnate Odd Duck in its new environment means letting go of expectations. By ANN CHRISTENSON Dining July Trout Under PHOTO ALIZA BARAN Lolly
Lalese Stamps’ striking and functional ceramic mugs have earned her business, Lolly Lolly Ceramics, a national spotlight. By KRISTINE HANSEN 414 YOUR caption November 2021 Arts Entertainment Lifestyle Things to Do
Good
Social Engagement
Our digital reach doesn’t stop on our site. With a sponsored post on one of our social media accounts, you can own the conversation.
Instagram Contests & Takeovers
Facebook Sponsored Posts
Share your announcement, event information or special offer with our 26,000+ Facebook followers.
EAT & DRINK CULTURE STYLE CITY LIFE OUTDOORS BEST OF MKE THINGS TO DO IN PRINT ADVERTISE 10 11 MilwaukeeMag.com We are the essential voice of the city, the place to find out what’s happening in the area. Our audience is smart, affluent, influential tastemakers who love Milwaukee as much as we do. OUR WEBSITE AUDIENCE GENDER 51% 49% Female Male 25-44 YEARS OLD 44% 340,000 average monthly page views 189,000 average monthly visitors 3:09 min. average time spent on page 71% users visit on mobile devices 35-44 AVERAGE AGE RANGE 68% FEMALE E-NEWSLETTER SUBSCRIBERS 34K+ OPEN RATE 35-40% CLICK RATE 2-12%
your
our
Delivered daily
E-Newsletter Our audience eagerly clicks to find out what’s happening in and around our city. It’s the perfect chance to align
messaging with
content.
Monday-Friday.
Reach the 44,000+ @milwaukeemag Instagram followers and grow your social base.
OUR PERFORMANCE We’ve Got Reach
CITY LIFE Hit the Water Let our city's waterways make your happy hour even happier. BY MILWAUKEE MAGAZINE STAFF
Connect with our on-the-go audience through digital.
LEADERBOARD
970 px. x 90 px.
LARGE RECTANGLE
300 px. x 600 px. RECTANGLE 300 px. x 250 px. INSTANT
BILLBOARD
1200 px. x 250 px.
SUPER LEADERBOARD
970 px. x 250 px.
SNEAKER
728 px. x 90 px.
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px. x 250 px.
px. x 90 px.
300 px. x 250 px.
RECTANGLE 300 px. x 600 px. SUPER LEADERBOARD 970 px. x 250 px. INSTANT INSTAGRAM @yourhandle FEATURE STORY SistaStrings and Peter Mulvey Are Dropping a New Album The artists with Milwaukee roots are releasing ‘Love Is The Only Thing’ on Aug. 12. BY ARCHER PARQUETTE 12 13 58% of our readers purchase a service online at least once a week. Run-of-Site and High Visibility Web Ads
advantage of our digital reach using the high-impact ad units we offer.
BILLBOARD 1200
LEADERBOARD 970
SNEAKER 728 px. x 90 px. RECTANGLE
LARGE
Take
Run-of-Site
INSTAGRAM
@yourhandle Spotlights
Custom Digital Solutions
Looking to reach a wider audience? We can help. Let us create a custom integrated campaign for your business using our state-of-the-art tools, including programmatic and more.
Our campaigns yield better results because we only place ads on reputable, well-known sites. And our reporting is more granular and transparent than the competition. When you’re looking for results, turn to us.
“The entire advertising department at Milwaukee Magazine has been terrific to work with. Their professionalism, follow-through, attention to detail, and understanding of our unique brand makes me feel comfortable trusting them to put Red Arrow Camp for Boys in the best light in print and online. I highly recommend them!”
– ERIC ROCHE, Executive Director, Red Arrow Camp for Boys
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digital marketing tools include:
YOUR REACH ON THESE WELL-KNOWN SITES: espn.com foodchannel.com cnn.com people.com travel.com forbes.com hgtv.com nytimes.com huffpost.com weather.com spotify.com foxnews.com youtube.com usatoday.com southernliving.com
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TV PROVIDING MEASURABLE RESULTS FROM YOUR OTT CAMPAIGN BEHAVIORAL TARGETING MOBILE INTEGRATED TO SOCIAL FACEBOOK, LINKEDIN, TWITTER AND INSTAGRAM ADS DISPLAY BANNER ADS SEO SERVICES VIDEO PRE-ROLL POLYGON FENCES More advanced and precise than geofencing CONNECTED TV OTT
Our
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PERFORMANCE
Let Us Tell Your Story
Custom Publishing Solutions
Storytelling is our business. Put our team of experienced and talented writers, editors and designers to work telling the exciting and engaging story of your brand.
We will manage the process from start to finish, ensuring the highest level of professionalism and quality every step of the way. And you’ll have the option of distributing the finished piece to the subscribers of Milwaukee Magazine, allowing you access to our affluent and engaged readership.
We’ve been crafting engaging narratives for 40 years. Let us use our expertise to elevate your brand.
Partner Content
WOMEN& WEALTH
Arts
Embedding your message in the context of an article is one of the most effective ways to engage an audience. This type of advertising, sometimes referred to as native advertising, is available to you in print with Milwaukee Magazine and online with MilwaukeeMag.com.
With Partner Content, we do all the heavy lifting, providing a writer who will work with you to craft a compelling story, then designing a layout that resembles the look and feel of our editorial content.
AUGUST 2022
Investors’ Issue the YourNavigating ThroughFinances Life Transitions
SPRING 2023
Celebrating the Arts in Milwaukee
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MILWAUKEE
EAT & DRINK CULTURE STYLE CITY LIFE OUTDOORS BEST OF MKE THINGS TO DO IN PRINT ADVERTISE Partner Content
Events That Activate Your Brand
Milwaukee Magazine produces and supports signature and client events throughout the year, offering one-of-akind sponsorship opportunities.
FEBRUARY
Join us in celebrating individuals and organizations who are making our city a more inclusive and equitable place to live and work. We honor and award their efforts at this uplifting event.
APRIL
Our annual Chef Event brings together Milwaukee’s top chefs for an exquisite culinary experience for 300 guests. Proceeds benefit a local nonprofit.
SEPTEMBER
Celebrate the 2023 Best Of Milwaukee winners AND our 40th anniversary! Destined to be the party of the year.
DECEMBER
In honor of our late publisher, Betty Ewens Quadracci, we spotlight outstanding women in Milwaukee with an awards luncheon.
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Event sponsorship benefits include: + Brand engagement with qualified attendees + Meaningful sponsorship
+ Access to
Inclusion
collateral + Post-event
activations
attendee database +
on event marketing and
communications AWARDS
Issue Calendar
Aging Well, Legacy Profiles, Spring Travel Beauty Spotlights, Honeymoons
Unity Profiles, Real Estate Roundtable, Summer Programs
Content subject to change. Contact us for more information.
AD CLOSE 11/24
AD CLOSE 11/1
ON SALE 1/2 ON SALE 1/2
WEB EXCLUSIVES: V-Day Gift Guide, Shop BIPOC Minority-Owned Business Directory
MAR Dining
Cancer Care, Home & Garden, Women Business Leaders Roundtable, Beer Bracket
WEB EXCLUSIVE: Spring Trends
Summer Getaways, Green & Sustainable, Finance Roundtable, Best of the Burbs Readers' Choice
Medical/Dental Profiles, Community Spotlight: Third Ward
Summer Beauty & Wellness, Summer Patios
Parents Resource Guide
Real Estate Top Performers, Top Senior Living, Fall Travel, Community Spotlight: Whitefish Bay
AUG
Dining
SEP Best Of Milwaukee
OCT Fall Drives
PLUS: Home & Design
NOV Women’s Issue
DEC Dining
Faces of Milwaukee, MBA Parade of Homes, WEB EXCLUSIVE: Menu Spotlight
Unity Awards
AD CLOSE 12/21 ON SALE 2/6
AD CLOSE 1/19 ON SALE 3/6
Chef Event
AD CLOSE 2/23 ON SALE 4/3
AD CLOSE 3/23 ON SALE 5/1
AD CLOSE 4/20 ON SALE 6/5
AD CLOSE 5/25 ON SALE 7/3
AD CLOSE 6/22 ON SALE 7/31
Award Winners Profiles, Parties & Events, Fall Arts Guide, College Guide 40th Anniversary Party
Senior Living & Pain Management, Winter Getaways, Community Spotlight: East Side, Home Design Awards
Women of Distinction, Women & Wealth, Women's Beauty & Wellness, WEB EXCLUSIVE: Holiday Gift Guide
Give Back MKE, Mental Health, Transformation Profiles, Education: Open Houses
Betty Awards
AD CLOSE 7/20 ON SALE 9/4
AD CLOSE 8/24 ON SALE 10/2
AD CLOSE 9/21 ON SALE 10/30
AD CLOSE 10/19 ON SALE 12/4
FERNE CAULKER (TheCreative Genius) MEET THE BETTY AWARD WINNERS! THE WOMEN’S ISSUE milwaukeemag.com GREENDALE’S VIBRANTHISTORY MKECOUNTY’SMOST DANGEROUSBEACH UP NORTH | MKE POST-PANDEMIC | BRUNCHES | GREENDALE milwaukeemag.com | MAY 2021 Let’sUPNORT Go #UpNorthMAY2021 | $4.99 Finda
HIGH-RESWAITINGFORIMAGE 24 GUIDE STREETSWALKINGMILWAUKEE’S WITHADAMCARR THEREALSTORYOF INOURCITY YEARSTHE MAKING 175 trivia,curiositiesinterestingpeople. 24 CITY GUIDE mkesummer CITYGUIDE2021 | $4.99 STREETSWALKINGMILWAUKEE’S WITH
NEWOUTDOORDININGOPTIONS YOU’LLWANTTOCHECKOUT 5/13/21 4:54 PM MY! BRENTSUTER: THEBREWERS’ GOOFBALL FOXCONN: BEYOND THEORB TARIKMOODY: INTHE KITCHEN PIEOHMY! What’sthebest waytocutapizza likethisMargherita fromAnodyne? Seepage36 tofindout. PIZZA! | BRENT SUTER | FIRE & POLICE COMMISSION UNDERGROUND GET FIT! | SELF-CARE PETS TOP DENTISTS Work OutWith YourPet PowerFoods NewFitness ClassesYou’ll WanttoTry Plus TOPLOCAL DENTISTS 100+ WaystoFeelBetterNow SUMMER HEALTH REBOOT! 2 21 ISSUE EDITORIAL ADVERTISING SECTIONS EVENTS DATES JAN 40th Anniversary PLUS SPECIAL ISSUE : W EDDINGS
COZY CABIN! HITTHE WATER likeapro!Hooka MUSKY!
ADAMCARR THEREALSTORYOFPROHIBITIONINOURCITY
FEB Spring Arts
Shopping
Home
APR
PLUS:
& Design
Travel
Top
MAY
PLUS:
Docs
JUN Summer Guide EXTRA: MilMag Mini for Kids
JUL Outdoor Adventures
Print Requirements
Digital Requirements
RUN-OF-SITE
HIGH VISIBILITY
2-PAGE SPREAD
Trim: 16.25 in. x 10.875 in. Live: 15.375 in. x 10 in. Bleed: 0.125 in. required
LEADERBOARD
970 px. x 90 px.
BILLBOARD
E-NEWSLETTER
728 px. x 90 px. Mon-Fri
FULL PAGE
Trim: 8.125 in. x 10.875 in. Live: 7.25 in. x 10 in. Bleed: 0.125 in. required
LARGE RECTANGLE 300 px. x 600 px. RECTANGLE 300 px. x 250 px.
1200 px. x 250 px. SUPER LEADERBOARD 970 px. x 250 px. SNEAKER 728 px. x 90 px.
2/3 PAGE 4.625 in. x 10 in.
1/2 PAGE 7.25 in. x 4.875 in.
1/3 PAGE 4.625 in. x 4.875 in.
1/4 PAGE 3.5 in. x 4.75 in.
INSTANT INSTAGRAM @yourhandle
MILWAUKEE
MILWAUKEE FULL PAGE 2/3 PAGE 1/3 PAGE 1/2 PAGE 1/4 PAGE
1200 px. x 630 px. JPEG or PNG, RGB, 72 dpi Headline < 25 chrs. Link < 30 chrs. Body Text < 90 chrs.
800 px. x 800 px. JPEG or PNG, RGB, 72 dpi Caption < 125 chrs. #hashtags
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Print Ad Submissions
Digital Ad Submissions
Deadlines
Late ad materials jeopardize the magazine’s press and wholesaler distribution deadlines. To ensure subscription and newsstand delivery dates, any ads canceled after the magazine’s close date can be billed up to the full amount of the ad.
Copyright 2022 Milwaukee Magazine. Sources: Google Analytics 2021-22 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
CUSTOM DIGITAL
AD
Please allow 3-5 business days for your digital ad to go live once ad is received. All ads being created by Milwaukee Magazine designers should be submitted 7 days in advance. Rush orders are accepted, but not guaranteed.
Custom Digital Solutions, MilwaukeeMag.com and E-newsletter Reports
Clients will receive a month-end report every month a campaign is live. Some statistical information included will be impressions served, CTR, page views and certain demo graphical data associated with specific campaigns. On request, real-time or more frequent reporting can be provided. All digital contracts with ads being placed on national websites may be canceled at any time but require a 45-day cancellation notice
Minimums
Custom Digital Solutions: 100,000 impressions per month
Target Email Newsletters: 20,000 impressions per month
E-newsletters: Minimum buy of one full week (five e-newsletters)
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2020-21 Audit Reports, and 2020 CVC Readership Survey.
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For a full explanation of terms of sale, cancellation policy and payment terms, please visit: milwaukeemag.com/advertise Submit camera-ready ads to: adshuttle.com/MilMag
FOR CURRENT
414-287-4321
RATES
MAGAZINE
MAGAZINE
1200 px. x 630 px. JPEG or PNG, RGB, 72 dpi Headline < 25 chrs. Click-through link Twitter Handle MILWAUKEE MAGAZINE
SPECS
EBLAST Logo Image (max. 800 px. wide) Headline w/short description Call-to-action Location Information
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