Milwaukee Magazine | Media Kit 2024

Milwaukee’s Original Influencer

Milwaukee Magazine has served our community for over 40 years and continues to reign as the area’s best-loved monthly publication and leading lifestyle brand. We deliver the highest quality in all that we do, including our print edition, website, e-newsletter and live events. Our readers recognize and appreciate our commitment to this place we live, work and play.

Partnering with Milwaukee Magazine gives you access to our affluent, educated and engaged audience, allowing your brand to benefit from our status as a trusted authority. Let us help strengthen and grow your business by connecting you with the people you want to reach.

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WHAT OUR READERS SAY

“I have been a subscriber and an avid reader of Milwaukee Magazine for nearly 40 years. Times change, but the magazine continues to be both informative and entertaining.”

– DAN JONES, Wauwatosa

PHOTOS

BY: KAT SCHLEICHER (ROLL TRAIN); MARTY PETERS (TRE RIVALI)

We’re the authority on all things Milwaukee – and beyond.

Readers rely on us to help them enjoy a richer, fuller life in our city and state. When you align your brand with our messaging, you create meaningful connections with our audience.

PHOTO BY: KEVIN J. MIYAZAKI

Spotlighting the Best of Everything

Think of Milwaukee Magazine as your personal concierge, helping you curate your leisure experiences and offering expert guidance on what’s worth your time. When it comes to restaurants, cocktail lounges, entertainment, regional travel, arts happenings or where to shop, we are the go-to resource for what’s happening now.

Covering Issues That Matter

Our readers rely on us to keep them knowledgeable and informed about current issues, and we take that role seriously. Our reporting is unbiased and objective. We don’t dwell on the negative, but we are willing to shine a light on issues that need attention.

Discovering the Soul of the City

Finding the stories that reveal what it means to be a Milwaukeean and a Wisconsinite is a neverending quest. We whole-heartedly embrace this challenge. These are the stories that define Milwaukee Magazine as the voice of the community and touch readers’ hearts.

Celebrating Who We Are

When all is said and done, Milwaukee Magazine is the old friend you can relax with. Together, we can take pride in the positive changes happening in our city, applaud the people who are doing great things and share a laugh now and then.

Partner With the Best

TOTAL MONTHLY READERSHIP

102,705

AUDITED CIRCULATION

25,050

88% PAID CIRCULATION

WHAT OUR ADVERTISERS SAY

“What I appreciate most about Milwaukee Magazine to excellence. They go above and beyond to ensure that my ads and photoshoots are visually appealing, engaging and effective. Their team is always available to answer my questions and provide guidance, which has been invaluable to me as a business owner.

I highly recommend Milwaukee Magazine to anyone looking for a reliable and effective advertising partner. ”

– NICOSIA KING, Owner-Operator, Golden Path

Meet Our Readers Affluent. Educated. Engaged.

AVG. HOUSEHOLD INCOME

$180,787 OWN THEIR HOMES

98% COLLEGE GRADUATE OR HIGHER

74% AGE 45-64

55% GENDER

65% 35% Female Male

TOP 4 AUDIENCE PURCHASES

78% of our readers purchase products or services from our advertisers.

Readers plan to purchase the following products or services within the next 12 months:

79% DINING & ENTERTAINMENT

74%

WOMEN ’ S APPAREL

66% FURNITURE & HOME FURNISHINGS

66% of our readers keep each issue for one month or more.

65% VACATIONS & TRAVEL

WHAT OUR ADVERTISERS SAY

“When it comes to dining and entertainment, Milwaukee Magazine is the source for locals. Its audience is not only vast, but engaged and invested in the arts and culture of our community. Milwaukee Magazine ’s audience extends beyond print – to digital and in-person events – allowing us to reach everyone we need with our message.”

–

KATIE HILL, Area Director of Marketing, Marcus Hotels & Resorts

Build Your Marketing Strategy With Us

The Milwaukee Magazine brand encompasses best-in-class print, digital and in-person events, reaching over 455,000 individuals each month. Leverage our strategic platforms to build your 360-degree, multi-channel marketing plan and reach your ideal audience.

Custom Solutions

CUSTOM PUBLISHING, INCLUDING BROCHURES, ANNUAL REPORTS, CUSTOM MAGAZINES AND MORE CUSTOM DIGITAL, INCLUDING OTT/ CONNECTED TV, PROGRAMMATIC, RETARGETING AND MORE

+ MEANINGFUL SPONSOR ACTIVATIONS

+ CATEGORY EXCLUSIVITY

ADVERTISING SECTIONS EVENTS DATES

Retirement Living, Transformation Profiles, Travel WEB EXCLUSIVE: Gyms & Studios Guide

Unity Profiles, Real Estate Roundtable, Remodeling, Spring Arts Guide

WEB EXCLUSIVES: V-Day Gift Guide, Summer Programs

Newcomer’s Guide, Home & Garden, Travel, Bracket Contest, Cancer Care WEB EXCLUSIVE: Spring Arts

Best of the Burbs Readers’ Choice, Green & Sustainable WEB EXCLUSIVE: Spring Arts

Top Docs, Moms, Dads and Grads Gift Guide, Travel WEB EXCLUSIVE: Summer Events

Summer Beauty & Wellness, Dine Out, Private College Week WEB EXCLUSIVE: Summer Events

Business Profiles, Retirement Living, Travel

WEB EXCLUSIVES: Private College Week, Summer Events

Faces of Milwaukee, Homebuilding

WEB EXCLUSIVES: Menu Spotlights, Summer Events

Travel, Parties & Events, Fall Arts Guide

WEB EXCLUSIVES: Winners’ Circle, Fall Arts

Pain Management, Top Dentists, Home & Design Awards, Schools and Colleges Guide

WEB EXCLUSIVE: Fall Arts

Women of Distinction, Women’s Beauty & Wellness, Travel, WEB EXCLUSIVE: Holiday Gift Guide

Give Back MKE, Mental Health, Staycations

WEB EXCLUSIVE: Holiday Gift Guide

Unity Event

AD CLOSE: NOV. 23

AD MATERIALS DUE: NOV. 28

ON NEWSSTANDS: JAN. 1

AD CLOSE: DEC. 21

AD MATERIALS DUE: DEC. 21 ON NEWSSTANDS: FEB. 5

AD CLOSE: JAN. 18

AD MATERIALS DUE: JAN. 23 ON NEWSSTANDS: MARCH 4

AD CLOSE: FEB. 15

Chef Event

AD MATERIALS DUE: FEB. 20 ON NEWSSTANDS APRIL 1

AD CLOSE: MARCH 21

AD MATERIALS DUE: MARCH 26

ON NEWSSTANDS APRIL 29

AD CLOSE: APRIL 18

AD MATERIALS DUE: APRIL 23

ON NEWSSTANDS: JUNE 3

AD CLOSE: MAY 16

AD MATERIALS DUE: MAY 21

ON NEWSSTANDS: JULY 1

AD CLOSE: JUNE 20

Faces Reception

AD MATERIALS DUE: JUNE 25

ON NEWSSTANDS: JULY 29

AD CLOSE: JULY 18

Home & Design Awards

AD MATERIALS DUE: JULY 23

ON NEWSSTANDS: SEPT. 2

AD CLOSE: AUG. 22

AD MATERIALS DUE: AUG. 27

ON NEWSSTANDS: OCT. 1

AD CLOSE: SEPT. 19

AD MATERIALS DUE: SEPT. 24

ON NEWSSTANDS: OCT. 28

AD CLOSE: OCT. 17

Betty Awards

AD MATERIALS DUE: OCT. 22

ON NEWSSTANDS: DEC. 2

Connect with our on-the-go audience through digital and social.

Social Engagement

Our digital reach doesn’t stop on our site. With a sponsored post on one of our social media accounts, you can own the conversation.

FOLLOWERS

46,000+

FOLLOWERS

32,000+

E-Newsletter

Our audience wants to be in the know about what’s happening in and around our city.

Our e-newsletter provides the information they need.

32,000+

SUBSCRIBERS

40% OPEN RATE

More Ways To Market Your Brand Custom Digital Solutions

Looking to reach a wider audience?

We can help. Let us create a custom integrated campaign for your business using new, hyper-targeted digital capabilities so you can reach 100 percent of your target audience.

Our campaigns yield better results because we only place ads on reputable, well-known sites. And our reporting is more granular and transparent than the competition. When you’re looking for results, turn to us.

OUR DIGITAL MARKETING TOOLS INCLUDE:

+ Behavioral targeting

+ Mobile integrated to social

+ Display banner ads

+ Facebook, LinkedIn, Twitter and Instagram ads

+ Connected TV/Ott

+ Video pre-roll

+ Polygon Fences – More advanced and precise than geofencing

+ SEO services

ASK ABOUT PERFORMANCE TV

+ Providing measurable results from your OTT campaign

Custom Publishing Solutions

Storytelling is our business. Put our team of experienced and talented writers, editors and designers to work telling the exciting and engaging story of your brand.

Whether you need a brochure, annual report, or your own branded magazine, our custom publishing solutions can help. We will manage the process from start to finish, ensuring the highest level of professionalism and quality

WHAT OUR CLIENTS SAY

every step of the way. And you’ll have the option of distributing the finished piece to the subscribers of Milwaukee Magazine, allowing you access to our affluent and engaged readership.

“Your team has done a fantastic job generating all of this content. I am impressed with their ability to draft these articles with relatively minimal input from the Airport. You have some true professionals working on this!”

– HAROLD MESTER, Director of Public Affairs & Marketing, Milwaukee Mitchell International Airport

Events That Activate Your Brand

Milwaukee Magazine produces and supports signature and client events throughout the year, offering one-of-a-kind sponsorship opportunities.

FEBRUARY/MARCH

Join us in honoring individuals and organizations who are making our city a more inclusive and equitable place to live and work. We honor and award their efforts at this uplifting event.

APRIL

Our annual Chef Event brings together Milwaukee’s top chefs for an exquisite culinary experience for 300 guests.

Home + Design Awards

AWARDS

SEPTEMBER

Help us celebrate the work of architects, designers, decorators, builders, renovators and landscapers with this cocktail party and awards event.

DECEMBER

In honor of our late publisher, Betty Ewens Quadracci, we spotlight outstanding women in Milwaukee with an awards luncheon.

EVENT SPONSORSHIP BENEFITS INCLUDE:

+ Brand engagement with qualified attendees

+ Meaningful sponsorship activations

+ Access to attendee database

+ Inclusion on event marketing and collateral

+ Post-event communications

IT ’ S A FACT! A portion of the proceeds for our events are donated to local nonprofits.

WHAT OUR SPONSORS SAY

“The Unity Awards recipients truly represent the passionate people and organizations that are at the core of making Milwaukee a vibrant and welcoming city. Their stories are genuinely inspiring and make us proud to be part of the city’s future. Our sponsorship of the event is our small way of saying, ‘We support you. We believe in you. You are making a difference. Thank you.’ ”

– SCOTT

Insurance Co.

STEELE, VP, Chief Marketing Officer, Church Mutual

Print Requirements

2-PAGE SPREAD

Trim: 16.25 in. x 10.875 in.

Live: 15.375 in. x 10 in.

Bleed: 0.125 in. required

FULL PAGE

Trim: 8.125 in. x 10.875 in.

Live: 7.25 in. x 10 in.

Bleed: 0.125 in. required

2/3 PAGE 4.625 in. x 10 in.

1/2 PAGE 7.25 in. x 4.875 in.

1/3 PAGE 4.625 in. x 4.875 in.

1/4 PAGE 3.5 in. x 4.75 in.

PRINT AD SUBMISSIONS

For a full explanation of terms of sale, cancellation policy and payment terms, please visit: milwaukeemag.com/advertise

Submit camera-ready ads to: adshuttle.com/MilMag

Late ad materials jeopardize the magazine’s press and wholesaler distribution deadlines. To ensure subscription and newsstand delivery dates, any ads canceled after the magazine’s close date can be billed up to the full amount of the ad.

414-287-4321

FOR CURRENT RATES

Digital Requirements

RUN-OF-SITE

300 px. x 600 px. RECTANGLE

HIGH VISIBILITY BILLBOARD

EBLAST

DIGITAL AD SUBMISSIONS

Deadlines

Please allow 3-5 business days for your digital ad to go live once ad is received. All ads being created by Milwaukee Magazine designers should be submitted 7 days in advance. Rush orders are accepted, but not guaranteed.

Custom Digital Solutions, MilwaukeeMag.com and E-newsletter Reports

Clients will receive a month-end report every month a campaign is live. Some statistical information included will be impressions served, CTR, page views and certain demographical data associated with specific campaigns. On request, real-time or more frequent reporting can be provided. All digital contracts with ads being placed on national websites may be canceled at any time but require a 45-day cancellation notice

Minimums

Custom Digital Solutions: 100,000 impressions per month

Target Email Newsletters: 20,000 impressions per month

E-newsletters: Minimum buy of one full week (five e-newsletters)

Run-of-Site and High Visibility Web Ads

Take advantage of our digital reach using the high-impact ad units we offer.

58% of our readers purchase a service online at least once a week.

FEATURE STORY

FEATURE STORY

Take A Hike

Off the Wall

Jaime Brown travels worldwide to create bold, funky murals, but her latest project has her in the studio painting on canvas.

No matter what stripe your stroll, we’ve got everything you need to get out into Wisconsin’s natural bounty.

BY BRIANNA SCHUBERT

BY ALLI WATTERS AND KEVIN REVOLINSKI

THE ORIGINA L INFLUENCER