Milwaukee’s Original Influencer
If you’re looking to boost your business, make Milwaukee Magazine your go-to marketing partner. With over 40 years of dedicated service to the community, we are the premier lifestyle brand in the Milwaukee area. Our commitment to quality and reliability shines through our monthly publication, website, e-newsletter, social media and live events.
WHAT OUR ADVERTISERS SAY
“In 2023, direct visitor spending (lodging, dining, entertainment, etc.) in Richland County increased 6.7%, outpacing 58 other counties in Wisconsin.
Our website traffic is on an explosive trajectory: As of July 1, 2024, our website views have exceeded the views for all of 2023.
We have received firsthand confirmation from visitors that our advertising with Milwaukee Magazine is one of the more impactful efforts. The synergy between the print version and their social media efforts has been excellent and a very efficient use of our resources.”
– MARTY RICHARDS, Tourism Director, Greater Richland Tourism
FUN FACT! Winner of the General Excellence Award from the City and Regional Magazine Association in 2024!
Our
Mission:
To illuminate the beauty and truth of our city and region
Milwaukee Magazine boasts more paid subscribers per issue than any other local monthly publication!
WHAT OUR READERS SAY
“I feel a sense of excitement when I see the latest issue of Milwaukee Magazine. It is the one platform I’ve seen successfully capture the information relevant to the sophisticated yet accessible spirit of local residents.”
– MICHAEL SHANTI, Reader for
20+ years
In Every Issue
DISCOVERING THE SOUL OF THE CITY
COVERING ISSUES THAT MATTER
Finding the stories that reveal what it means to be a Milwaukeean and a Wisconsinite is a never-ending quest. We wholeheartedly embrace this challenge. These are the stories that define Milwaukee Magazine as the voice of the community, touching readers’ hearts and connecting us all.
SPOTLIGHTING THE BEST OF EVERYTHING
Think of Milwaukee Magazine as your personal concierge, helping you curate your leisure experiences and offering expert guidance on what’s worth your time. When it comes to restaurants, cocktail lounges, entertainment, regional travel, arts happenings or where to shop, we are the go-to resource for what’s happening now.
Stay informed about current issues with our daily coverage on MilwaukeeMag.com, and our in-depth reporting in our monthly magazine. We proudly uphold the values of independent journalism and strive for objectivity without shying away from areas we feel need attention.
CELEBRATING WHO WE ARE
When all is said and done, Milwaukee Magazine is the old friend you can relax with. Together, we take pride in the positive changes happening in our city, applaud the people who are doing great things and share a laugh now and then.
Why Partner With Milwaukee Magazine?
1
2
Engaged Audience
Our readers are affluent, educated and actively involved in the community. They make purchasing decisions based on what they see on our platforms.
Trusted Authority
Milwaukee Magazine is recognized as an influencer and a trusted source of information. Your brand benefits from our reputation.
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Next-Level Exposure
Let us connect you with the people you want to reach. Strengthen and grow your business by tapping into our loyal following.
It is an honor to work with these legacy
TOTAL MONTHLY READERSHIP
107,423
88% PAID CIRCULATION partners … and so many more.
24,982 AUDITED CIRCULATION
READER SNAPSHOT
Meet Nicole & Dan, Mid-50s
With the youngest of their kids finishing up college, Nicole and Dan are ready to enjoy life and all the things they’ve worked so hard to achieve.
Milwaukee Magazine has been part of their lives for years, as their guide to staying on top of what’s happening in the city they love. They enjoy going to the theater, visiting galleries and museums and they take full advantage of Milwaukee’s exciting dining scene.
Family remains number one for this couple, but they are also civic-minded and engaged, and are actively involved with nonprofits they believe in. As they look ahead, they’re planning that dream vacation, considering making the home improvements they’ve put off and enlisting guidance with regards to financial planning.
Build Your Marketing Strategy With Us
The Milwaukee Magazine brand encompasses best-in-class print, digital and in-person events, reaching over 600,000 individuals each month. Leverage our strategic platforms to build your 360-degree, multi-channel marketing plan and reach your ideal audience.
MILWAUKEE MAGAZINE
HIGHLY EFFECTIVE PRINT ADS AND SPONSORED CONTENT THAT COMMUNICATE YOUR BRAND MESSAGE IN A MEMORABLE WAY
Online
MILWAUKEEMAG.COM
+ RUN-OF-SITE, SPOTLIGHTS, AND OTHER HIGHLY VISIBLE DISPLAY AD OPTIONS
+ PARTNER CONTENT
SOCIAL ENGAGEMENT
+ SPONSORED POSTS
+ INSTAGRAM TAKEOVERS AND GIVEAWAYS
+ HOSTED WEBINARS
E-NEWSLETTERS
+ YOUR MESSAGE DELIVERED TO THE INBOXES OF 29K SUBSCRIBERS
Custom Solutions
CUSTOM PUBLISHING, INCLUDING BROCHURES, ANNUAL REPORTS, CUSTOM MAGAZINES AND MORE CUSTOM DIGITAL, LEVERAGING MILWAUKEE MAGAZINE’S FIRST-PARTY DATA, INCLUDING PROGRAMMATIC, RETARGETING
MEANINGFUL SPONSOR ACTIVATIONS
+ CATEGORY EXCLUSIVITY
2025 Issue Calendar
EDITORIAL
ADVERTISING SECTIONS EVENTS DATES
Active Aging Weight Loss Travel
Spring Arts Guide Top People in Real Estate Summer Programs Remodeling
Women Achievers Home & Garden Cancer Care Travel
Best of the Burbs Golf
National Volunteer Month Wealth Management
Mental Health Summer Fashion Travel
Top Doctors Wellness Pride
Active Aging
Top Dentists Travel
Faces of Milwaukee Parade of Homes Pets
Fall Arts Guide Parties & Events Travel
Home & Design Awards Schools & Colleges Pain Management
Women of Distinction Wellness Skincare Travel
Give Back MKE Mental Health Staycations
Unity Awards Event
Secret Supper
Chef Event
AD CLOSE: NOV. 14
AD MATERIALS DUE: NOV. 19 ON NEWSSTANDS: JAN. 1
AD CLOSE: DEC. 19
AD MATERIALS DUE: DEC. 20 ON NEWSSTANDS: FEB. 3
AD CLOSE: JAN. 16
AD MATERIALS DUE: JAN. 21 ON NEWSSTANDS: MARCH 3
AD CLOSE: FEB. 13
AD MATERIALS DUE: FEB. 18 ON NEWSSTANDS MARCH 31
AD CLOSE: MARCH 20
AD MATERIALS DUE: MARCH 25 ON NEWSSTANDS MAY 5
AD CLOSE: APRIL 17
AD MATERIALS DUE: APRIL 22 ON NEWSSTANDS: JUNE 2
AD CLOSE: MAY 15
Faces Reception
Secret Supper
Home & Design Awards
AD MATERIALS DUE: MAY 20 ON NEWSSTANDS: JUNE 30
AD CLOSE: JUNE 19
AD MATERIALS DUE: JUNE 24 ON NEWSSTANDS: AUG. 4
AD CLOSE: JUL. 17
AD MATERIALS DUE: JUL. 22 ON NEWSSTANDS: SEPT. 1
AD CLOSE: AUG. 21
AD MATERIALS DUE: AUG. 26 ON NEWSSTANDS: SEPT. 29
AD CLOSE: SEPT. 18
AD MATERIALS DUE: SEPT. 23 ON NEWSSTANDS: OCT. 27
AD CLOSE: OCT. 16
Betty Awards
AD MATERIALS DUE: OCT. 21 ON NEWSSTANDS: DEC. 1
We’ve Got Reach
We are the essential voice of the city, the place to find out what’s happening in the area, with new content added daily. Our audience is smart, affluent, influential tastemakers who love Milwaukee as much as we do.
OUR PERFORMANCE
AVERAGE MONTHLY PAGE VIEWS
294,000
AVERAGE MONTHLY VISITORS
181,000
AVERAGE TIME SPENT ON PAGE 1:02 min.
USERS VISIT ON MOBILE DEVICES
67%
OUR WEBSITE AUDIENCE
GENDER 51%
Social Engagement
Our digital reach doesn’t stop on our site. With a sponsored post on one of our social media accounts, you can own the conversation.
Connect with our on-the-go audience through digital and social. TARGET ENTHUSIASTS WITH OUR NEW, SUBJECT-SPECIFIC E-NEWSLETTERS!
MONDAY – FRIDAY INSTAGRAM
Our audience wants to be in the know about what’s happening in and around our city.
More Ways To Market Your Brand
Custom Digital Solutions
Looking to reach a wider audience while still targeting our region? We can help!
Leverage our first-party data –collected directly from our print and digital audience, as well as our brand followers on socials and at events – to deliver your message wherever these individuals may be browsing, including streaming media services.
OUR DIGITAL MARKETING TOOLS INCLUDE:
+ Behavioral targeting
+ Mobile integrated to social
+ Display banner ads
+ Facebook, LinkedIn, Twitter and Instagram ads
+ Connected TV/Ott
+ Video pre-roll
+ Polygon Fences – more advanced and precise than geofencing
+ SEO services
ASK ABOUT PERFORMANCE TV
+ Providing measurable results from your OTT campaign
Custom Publishing Solutions
Storytelling is our business. Put our team of experienced and talented writers, editors and designers to work telling the exciting and engaging story of your brand.
Whether you need a brochure, annual report, or your own branded magazine, our custom publishing solutions can help. We will manage the process from start to finish, ensuring the highest level
piece to the subscribers of Milwaukee Magazine, connecting you directly with our affluent and engaged readership.
WHAT OUR CLIENTS SAY
“Teaming up with Milwaukee Magazine for custom content pieces proved to be a fantastic choice to boost our brand presence in the Milwaukee area. Your team’s expertise and efficient process made the collaboration truly outstanding. From start to finish, you showcased a deep understanding of our brand and objectives, delivering top-notch content that resonated with our audience. Highly recommended!”
–
HALEE PETERSEN , Digital Marketing Manager, O’Shaughnessy Distilling/ Keeper’s Heart Whiskey
Events That Activate Your Brand
Milwaukee Magazine produces and supports signature events throughout the year, offering one-of-a-kind opportunities to activate your brand in a memorable way.
Unity Awards
FEBRUARY
Join us in honoring individuals and organizations who are making our city a better place to live and work. Align your brand with these purposedriven awardees at this uplifting event.
Secret Supper
MARCH + AUGUST
This new series pairs a stellar chef and an unusual setting for an evening that guests won’t soon forget. Ask us for details, but remember, mum’s the word!
The Chef Event
APRIL
Our annual Chef Event brings together Milwaukee’s top chefs for an exquisite culinary experience for 300 guests.
Home + Design Awards
SEPTEMBER
Help us celebrate the work of architects, designers, decorators, builders, renovators, landscapers and DIY enthusiasts at this cocktail party and awards event.
The Betty Awards
DECEMBER
In tribute to our late publisher, Betty Ewens Quadracci, we honor outstanding women in Milwaukee at this annual event.
ADDITIONAL EVENTS
Women of Distinction luncheon and Faces of Milwaukee cocktail party!
EVENT SPONSORSHIP BENEFITS INCLUDE:
+ Brand engagement with qualified attendees
+ Meaningful sponsorship activations
+ Access to attendee database
+ Inclusion on event marketing and collateral
+ Post-event communications
WHAT OUR SPONSORS SAY
“The annual Chef Event is always an amazing evening celebrating the culinary scene of Milwaukee. Visit Milwaukee enjoys being a part of this fantastic community event each year as we highlight part of the hospitality industry. ”
– JOSHUA ALBRECHT, Chief Marketing Officer, Visit Milwaukee
Print Requirements
PRINT AD SUBMISSIONS
For a full explanation of terms of sale, cancellation policy and payment terms, please visit: milwaukeemag.com/advertise
Submit camera-ready ads to: adshuttle.com/MilMag
Late ad materials jeopardize the magazine’s press and wholesaler distribution deadlines. To ensure subscription and newsstand delivery dates, any ads canceled after the magazine’s close date can be billed up to the full amount of the ad.
2-PAGE SPREAD
Trim: 16.25 in. x 10.875 in.
Live: 15.375 in. x 10 in.
Bleed: 0.125 in. required
FULL PAGE
Trim: 8.125 in. x 10.875 in.
Live: 7.25 in. x 10 in.
Bleed: 0.125 in. required
2/3 PAGE 4.625 in. x 10 in.
1/2 PAGE 7.25 in. x 4.875 in. 1/3 PAGE 4.625 in. x 4.875 in. 1/4 PAGE 3.5 in. x 4.75 in.
Digital Requirements
RUN-OF-SITE
LEADERBOARD
970 px. x 90 px.
LARGE RECTANGLE
300 px. x 600 px.
RECTANGLE
300 px. x 250 px.
LOCAL AUTHORITY
Headshot, description, contact info/CTL
HIGH VISIBILITY
BILLBOARD
1200 px. x 250 px.
SUPER LEADERBOARD
970 px. x 250 px.
SNEAKER
728 px. x 90 px.
E-NEWSLETTER
728 px. x 90 px. Mon-Fri
EBLAST
Logo
Image (800 px. x 600 px.)
Headline w/short description
Call-to-action
Location Information
DIGITAL AD SUBMISSIONS
Deadlines
Please allow 3-5 business days for your digital ad to go live once ad is received. All ads being created by Milwaukee Magazine designers should be submitted 7 days in advance. Rush orders are accepted, but not guaranteed.
Custom Digital Solutions, MilwaukeeMag.com and E-newsletter Reports
Clients will receive a month-end report every month a campaign is live. Some statistical information included will be impressions served, CTR, page views and certain demographical data associated with specific campaigns. On request, real-time or more frequent reporting can be provided. All digital contracts with ads being placed on national websites may be canceled at any time but require a 45-day cancellation notice
Minimums
Custom Digital Solutions: 100,000 impressions per month
Target Email Newsletters: 20,000 impressions per month E-newsletters: Minimum buy of one full week (five e-newsletters)
Run-of-Site and High Visibility Web Ads
Take advantage of our digital reach using the high-impact ad units we offer.
Run-of-Site
LEADERBOARD
970 px. x 90 px.
LARGE RECTANGLE
300 px. x 600 px.
RECTANGLE
300 px. x 250 px.
LOCAL AUTHORITY
Headshot, description, contact info/CTL
Spotlights
BILLBOARD
1200 px. x 250 px.
970 px. x 250 px.
SNEAKER
728 px. x 90 px.
FEATURE STORY
STORY Off the Wall
Your Guide to Wisconsin’s 50 State Parks
funky
BY BRIANNA SCHUBERT
There’s so much to discover in Wisconsin’s state parks. Consider this your ultimate guide to exploring the most scenic protected lands around our state – this summer and beyond.
BY ALLI WATTERS
FEATURE
Jaime Brown travels worldwide to create bold,
murals, but her latest project has her in the studio painting on canvas.
“FAYE’s has known the value of MilMag for the 33 years we’ve been in business. We appreciate their ongoing commitment to highlighting local businesses and entrepreneurs. I have always had the most committed and knowledgeable of advertising reps. Milwaukee Magazine is a mainstay in our marketing milieu.
