Milwaukee Magazine | Best of Beauty 2018

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Want to look your best?

Who doesn’t?!

Use this guide to get the look you’re dreaming of.

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Best of

BEAUTY City Guide 2018

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Best of

BEAUTY SPOTLIGHTS

ESMERALDA CONCIERGE & SALON DIRECTOR Azana Salon & Spa 200 N. Moorland Rd. Brookfield 262-784-4700 azanaspa.com

These talented professionals are here to help.

My passion is to provide corporate and group events within the Azana Concierge Program, an unforgettable experience that is second to none. From customized refreshments and cookies to assistance in setup and facilitating your special day, I have all the bases covered!

MARY MASSAGE THERAPIST Azana Salon & Spa 200 N. Moorland Rd. Brookfield 262-784-4700 azanaspa.com I have been working at Azana as a Licensed Massage Therapist for over seven incredible years. Some of my favorite modalities are the hot stone and prenatal massage. I truly enjoy welcoming my clients with a positive, professional attitude and smile.

SJ

REBEKAH

PAULA

AESTHETICIAN

NAIL TECHNICIAN & MASSAGE THERAPIST

STYLIST

Azana Salon & Spa 200 N. Moorland Rd. Brookfield 262-784-4700 azanaspa.com For 15 years, I’ve been joyfully helping men and women look and feel their best! Custom eyelash techniques, including NovaLash Extensions, precise waxing and custom facials are my expertise.

Azana Salon & Spa 200 N. Moorland Rd. Brookfield 262-784-4700 azanaspa.com For 14 years, I have been a leader in the massage and nail industry, from hot stone massages and pedicures to touching my clients’ hearts with my commitment to exceptional care. I am passionate about positivity and I absolutely LOVE what I do here at Azana!!

Azana Salon & Spa 200 N. Moorland Rd. Brookfield 262-784-4700 azanaspa.com For over 13 years, I have been changing the way my clients see themselves with custom color techniques, balayage, precision haircuts and Great Lengths seamless, individual flat bond extensions. I’m looking forward to creating your masterpiece!

City Guide 2018

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ASHLEY

SMITH

SEPPI

STYLIST

OWNER & STYLIST

Wanderlust Salon & The Delaware House Shorewood 414-732-9576 shestrives.net

Wanderlust Salon 4610 N. Wilson Dr. Shorewood 414-214-1968 wanderlustmke.com

My passion is to help women become the best versions of themselves by guiding them to take charge of their lives through their beauty, health and fitness.

It’s a journey, not a destination.

With 20 years experience and 3 salons under my belt, I am honored to still be a part of this ever-changing industry. It never ceases to amaze me. I continue to learn something new every day.

DIANA

BECCA

YUSUFOV MICROBLADING SPECIALIST Beauty By Diana 111 E. Silver Spring Dr. Whitefish Bay 414-687-BROW /beautybydianamke @beautybydiana__ My experience as an aesthetician helps shed light on my passion for the symmetry of the face, and how eyebrows enhance it.

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JACKIE

TAYLOR STYLIST Wanderlust Salon 4610 N. Wilson Dr. Shorewood 262-498-3330 wanderlustmke.com I have been a Kevin Murphy hairstylist for 13 years. Kevin Murphy is a cruelty-free, vegan and organic product and color line.

I love dogs, yoga and making people look and feel beautiful.

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Q&A

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CHRIS ZAJDEL

SKIIN ANTI-AGING LOUNGE

What are some of SKIIN’s most popular services for getting ready for summer?

Summer body buffs to exfoliate the skin are very popular, along with oxygen infusion facials.

What is your can’t-live-without skin care service or product? Most definitely, it’s our platelet-rich plasma collagen induction treatment, which is an alternative to laser resurfacing that helps reduce the signs of aging, along with a vitamin infusion, which is an IV drip process that delivers nutrients directly to your circulatory system. As for products, it’s a tinted moisturizer with an SPF. It provides sun protection plus a light veil of color without feeling heavy.

Skiin Anti-Aging Lounge 21675 Moreland Blvd. | Waukesha 262-657-5446 lovemyskiin.com

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In your opinion, what is the biggest skin care “no-no”? Trying to be your own esthetician and chemist! Leave it to the professionals and stay on a guided journey to restorative beauty. Consistency is key.

How would you describe the SKIIN experience for someone who has never been there?

Environments and people can be intimidating when you are trying something unfamiliar or entering a new chapter in your journey. Our team is very welcoming, highly educated in this industry and will provide you with information that helps you understand the options and makes you feel comfortable without any push or pressure. We believe in ongoing education; if we do not stay up to date with what our guests are hearing and reading about, we are not relevant. We do in-house education with scientists, doctors, nurses and product representatives every month.

How often should clients see a skin professional? In a perfect world, it would be two times per month. In school, we are trained to see guests once a month, based on the cell turnover of our skin. But if you are truly looking for results and skin condition recovery, the timetable depends on what type of routine you are set up with.

There is not a one-size-fits-all in skin care.

Programs are designed especially for you, with intelligent results in mind.

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City Guide 2018

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Q&A

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ROSIE WELLS

PERMANENT MAKEUP 1 ORE BEF

Clinic of Cosmetic Surgery 5201 N. Port Washington Rd. Milwaukee 800-270-4748 permanentmakeup1.com What are the most popular permanent makeup choices?

Brows, by far. Clients are looking for the natural look of microblading, which is a process that embeds hair strokes in the skin, rather than str the solid tattooed look of years ago. We’ve been doing hair strokes for 27 years, and the beauty of it is that you can take someone with absolutely no brow, or a sparse brow, and create a very natural look.

AFTER

How is permanent makeup applied? Whether it’s microblading or eyeliner or any other cosmetic procedure, the process is similar: The area is cleansed, then topically numbed. Then we draw on the area to create a template, so the client can see it and help us get the shape and results they are looking for. It’s a team effort, with the client guiding us in terms of color placement. From there, we build up the area we’re working on. When we get close to filling in the area, we again ask the client to help direct us as to exactly where they want to see more.

Do these procedures hurt?

The sensation is minimal, as we use topical numbing agents designed to make the process extremely comfortable. Most clients describe the process as a tickling feeling.

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Q&A

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TAMI GEMMELL SWANTO

OWNER OF AZANA SALON & SPA What are the trends in hair this year?

Hair extensions are very popular. Balayage with platinum and icy blondes and gray hues are leading the pack in terms of color trends.

It seems that we are slowly moving away from the jewel tones and pastels. Soft, natural balayage lightening seems to be going the distance in terms of trend longevity.

What advice do you offer for someone who is looking for a new hairstyle?

First and foremost, you want to choose a highly trained and experienced hair stylist who listens to you and understands the look you are attempting to achieve. Be sure to ask what will be required to maintain the color and/or haircut that you have chosen. You’ll also want some instruction on how to style your hair at home, and what styling products you’ll need to achieve that fresh-from-thesalon look.

How do you stay on top of what’s happening in your industry?

We are committed to continuing education and are fortunate to have the professional supply and product companies that we’ve loyally worked with come in at least once a month to train and sharpen our skills with regards to products, services and current trends in the beauty industry.

What do you love most about your job?

Where do I start?! There are so many reasons why I love my job! For the last 18 years, I’ve worked with some of the most talented professionals in the beauty industry from all over the world! I have been blessed beyond measure with loyal and committed staff members both past and present and with clients who complete our Azana family.

The beauty industry is forever evolving, but Azana’s commitment to five-star service and a passion for positivity has been a constant in this ever-changing world of trends.

Azana Salon & Spa 200 N. Moorland Rd. Brookfield 262-784-4700 azanaspa.com

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Q&A

ELISE & JOYELLE

NEROLI SALON & SPA

What’s trending at Neroli?

Elise: Lash extensions are becoming popular at the Downtown location where I work. It’s a service we want to keep expanding on.

Joyelle: And at the Bayshore location, there are exciting things happening with nail designs. We’re seeing lots of geometric shapes, as well as a reverse French or a colored French. We’re utilizing the negative space for an interesting effect; for instance, we do a chevron design, but we use open space on the nail to create the pattern. Nail design is very popular in New York and we are excited to bring this service to the Milwaukee market.

JOYELLE (NAILS)

ELISE (AESTHETICIAN/LASHES)

BAYSHORE SPA TREATMENT ROOM

Downtown | Brookfield | Bayshore | East Side | Mequon 414-227-2888 | nerolispa.com Downtown: 327 E. St. Paul Ave., Milwaukee Brookfield: 3885 N. Brookfield Rd., Brookfield Bayshore: 5714 N. Bayshore Dr., Glendale East Side: 1919 E. Kenilworth Pl., Milwaukee Mequon: 10902 N. Port Washington Rd., Mequon

You must be a very talented nail designer!

Joyelle: Thank you! I’m one of the most senior nail designers at Neroli. I’m very meticulous in my work. It takes a lot of practice and a steady hand to be able to create these detailed designs.

What can clients expect with lash extensions?

Elise: We apply an initial full set, then follow up with fills every three weeks, to make sure they stay looking nice. Unlike some salons, we use high-quality natural lashes so they’re very comfortable, which isn’t always the case. Our lashes are very natural looking, but we can also create a more dramatic look if that is the desired effect.

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City Guide 2018

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