Milwaukee Magazine | Salon Superstars 2013

SPECIAL ADVERTISING SECTION

A T S R SUPE

uiz ee R rant n y L G By ohn

Designer, Urszula & Company, 13831 W. North Ave., Brookfield, 262-789-0699 My passion is making people feel beautiful. I believe the right hairstyle can be lifechanging. I’m a creative perfectionist, so expect the best.

CAMERON GOEBEL / Hair Designer, Neroli Salon & Spa, 3885 N. Brookfield Rd., Brookfield, 414-227-2888 My top priority is to listen to my guests’ needs. I always educate them on the best strategies and style trends for their specific hair types.

ERIK OF NORWAY - DNTN

NEIGHBORHOODS 68 Hales Corners 69 Lake Country 69 Third Ward 70 Mequon

LAURYN MOLTER /

Aesthetician and Makeup Artist, Urszula & Company, 13831 W. North Ave., Brookfield, 262-789-0699 I’m dedicated to showing clients they’re beautiful by offering services that are healthy for body and mind.

DOWNTOWN NEROLI SALON & SPA

FINDING A STYLIST who is the right fit for you can be a lot of work. That’s why we bring salon professionals to your fingertips. Whether you’re searching for the perfect cut, color, manicure or makeup application, these select stylists are experienced leaders in Milwaukee.

Say hello to your 2013 Salon Superstars.

They’re certainly ready to meet you.

Hair Designer, Urszula & Company, 13831 W. North Ave., Brookfield, 262-789-0699 Keeping current on trends and techniques and focusing on what a client wants has allowed me to turn my passion into my career.

URSZULA & COMPANY

J

AMBER YOUNGBLOOD /

62 Brookfield 62 Downtown 64 East Side 68 Glendale/ Shorewood

BRIDGET CALDWELL / Hair

URSZULA & COMPANY

y os b Phot

TRENT NOAH / Master Stylist and Educator, Urszula & Company, 13831 W. North Ave., Brookfield, 262-789-0699 From beginners to master stylists, I’ve spent 20 years perfecting techniques and educating others.

URSZULA & COMPANY

n o l a S RS

URSZULA & COMPANY

BROOKFIELD

TARA MANTHEY / Hairstylist, Erik of Norway, a scottfree salon, 726 N. Milwaukee St., 414-223-0896 I’m a hair color expert and I pride myself on listening to my clients. Sit in my chair and I’ll make you fall in love with your hair.

62 Milwaukee Magazine July 2013

0713_SAS_Salon Superstars [P].indd 62

6/6/13 3:45 PM

HEATHER LESNIK / Stylist/

ERIK OF NORWAY - DNTN

Erik of Norway, a scottfree salon, 726 N. Milwaukee St., 414-223-0896 Making people feel beautiful is my ultimate goal. Words I live by: “Be your own kind of beautiful.”

EMILY ROCHE / Stylist, Erik

of Norway, a scottfree salon, 726 N. Milwaukee St., 414-223-0896 I’m a passionate stylist who is constantly inspired by the world around me. I consider myself an artist and hair is my canvas.

MARIJA MOMCILOVIC /

Hairstylist, Erik of Norway, a scottfree salon, 726 N. Milwaukee St., 414-223-0896 My elaborate foil placement makes highlights extraordinary, and taking time with male clients truly makes a difference.

WELL SPA

ERIK OF NORWAY - DNTN

Extension Specialist, Erik of Norway, a scottfree salon, 726 N. Milwaukee St., 414-223-0896 I pride myself on giving clients longer, thicker hair with extensions. You’ll radiate confidence when you leave.

SALON TALK

KRYSTAL BURNS / Stylist,

ERIK OF NORWAY - DNTN

TAMMI SAVIC / Color Specialist, Erik of Norway, a scottfree salon, 726 N. Milwaukee St., 414-223-0896 Hair color is my middle name.

I love to give my clients gorgeous, healthy-looking hair to match each client’s identity.

ERIK OF NORWAY - DNTN

ERIK OF NORWAY - DNTN

SPECIAL ADVERTISING SECTION

GROOM FOR MEN

330 W. St. Paul Ave., 414-298-2076, groomformen.com.

A Q&A WITH DIRECTORS THERI DEJOODE, ERICA GRABCZYK, CRYSTAL HERIC AND PATTI DAVENPORT

WHAT ADVICE DO YOU HAVE FOR MEN?

Erica Grabczyk: If you don’t like your haircut, find a barbette. It is not your fault. Most guys blame themselves for bad hair. Most women blame their hairdresser.

TELL ME ABOUT YOUR CLIENTS.

Theri DeJoode: Professional, humorous men searching for quality.

ARE YOU TRAINED IN CUTTING HAIR A CERTAIN WAY? NATALJA HOWELL /

Hairstylist and Nail Technician, Well Spa + Salon, Pfister Hotel, 424 E. Wisconsin Ave., 414-227-9207 Creating an updated look by making slight changes allows women to instantly feel better when they walk out our door.

Theri DeJoode: Groom for Men are international educators for American Crew. We actually wrote part of their cutting program at Groom.

As Technical Director for American Crew, I work at Groom and all over the world teaching stylists how to cut

quality men’s haircuts.

HOW DO YOU KEEP YOUR SALON EDUCATION FRESH?

Crystal Heric: At Groom, we are constantly bringing our girls the latest techniques to push themselves to be the best that they can be.

Patti Davenport: I work as a freelance educator for American Crew. I get a chance to teach and inspire other cosmetologists and barbers across the country by teaching men’s haircutting and shaving. I am also working toward my expert status with Dermalogica.

WHAT IS THE BIGGEST BEAUTY NO-NO?

Crystal Heric: Never clean up your own neckline!

July 2013 milwaukeemag.com 63

0713_SAS_Salon Superstars [P].indd 63

6/6/13 3:45 PM

special advertising section

alexis bastian /Hairstylist,

161 W. Wisconsin Ave., Suite 1C, Pewaukee, 262-691-1200, beachcombersalon.com.

What makes visiting Beachcomber Salon a unique experience?

Besides the fact that the tides of Pewaukee Lake come in just steps from our front door, Beachcomber Salon prides itself on being one of the top salons in the Lake Country area. Our stylists are trained to always provide a thorough consultation to ensure that each client’s needs are fully met. We are constantly seeking out continuing education opportunities to keep up on hair, fashion and bridal trends.

And we can’t forget one of

Do you specialize in any unique services?

One of our new and exciting services is Luxhair Top-Head hair extensions. Luxhair is a line of personally crafted hair extensions created by Tabatha Coffey of “Tabatha’s Salon Takeover.” Luxhair was developed to create fullness and length for clients who need a little extra oomph.

What product and color lines do you use?

Beachcomber Salon uses Logics hair color by Matrix.

We love it because it’s versatile and delivers a beautiful shine and long-lasting color.

We also feature versatile product lines like Unite Eurotherapy, world-renowned Moroccanoil, and environmentally friendly Aveda to complement any color and cut, and help keep your hair in healthy condition.

sarah smith / Hairstylist,

Stone Fox Salon, 2430 N. Murray Ave., 414-962-1111 Staying up to date on current trends is very important to me. I love bringing what I learn to the salon and educating my clients so that each style works best for them.

SALON NOVA JENNIFER NELEZEN / Hair

Designer, Salon Nova, 1437 E. Brady St., 414-273-6682 Transformations happen every day in my chair, and my clients leave looking stylish, modern and polished.

SALON NOVA

Our salon was the very first business to open in the Old Street at Pewaukee Lake development. We have watched our beautiful lakefront grow and become a serene and unique local hotspot in the heart of Pewaukee. Our priority at Beachcomber Salon is to help you get away from it all, just minutes from your daily routine.

our clients’ favorite aspects: Every service comes with your choice of our complimentary beverages.

and Manager, Stone Fox Salon, 2430 N. Murray Ave., 414-962-1111 Educating clients is important to me, including teaching them to style their own hair and educating them on which products to use.

Shelly liban / Hairstylist, Salon Nova, 1437 E. Brady St., 414-273-6682 I love the art of hair. My backgrounds in fine art and advanced hair education come together to transform hair into something unbelievable.

SALON NOVA

beachcomber salon How did Beachcomber Salon get its start?

jamie hanson / Hairstylist

Stone fox salon

Stone Fox Salon, 2430 N. Murray Ave., 414-962-1111 Having been trained by the best hair, skin and nail experts in the area, my expertise in enhancing beauty is sure to bring a newfound confidence to your look.

Stone fox salon

East Side Stone fox salon

Salon talk

maryanne riege /

Aesthetician and Eyelash Extension Artist, Salon Nova, 1437 E. Brady St., 414-273-6682 My focuses are applying luxurious eyelash extensions and results-oriented skin care.

64 Milwaukee Magazine July 2013

0713_SAS_Salon Superstars [P].indd 64

6/6/13 3:45 PM

July 2013 milwaukeemag.com 65

0713_SAS_Salon Superstars [P].indd 65

6/6/13 3:45 PM

SALON NOVA

Salon talk

nova beschta / Owner, Salon Nova, 1437 E. Brady St., 414-273-6682 If it’s beauty-related, it’s what I love to do. My passions are the things that can change your look in one appointment; that’s what led me to hair and eyelash extensions.

halo salon

Hairstylist and Eyelash Extension Artist, Salon Nova, 1437 E. Brady St., 414-273-6682 I love specializing in eyelash extensions. They’re subtle enough to make your friends think, “What is she doing different?”

vici capilli

VICI Park Salon & Spa, 4111 S. 108th St., 414-525-0100; VICI Capilli Salon Brookfield, 95 N. Moorland Rd., Brookfield, 262821-2800; VICI Capilli Salon Bayshore, 5780 N. Port Washington Rd., Glendale, 414-967-7400, vicibeautyschool.com.

halo salon

nichole beschta /

SALON NOVA

special advertising section

A Q&A with SHERI (Paris) SZENTES, Angel Lona, BRITTneY REKOWSKI and Jessica Stanke

Sheri (Paris) Szentes (VICI Park): It inspires me. It makes me feel great to put smiles on all of my clients’ faces. VICI continues to provide me with the education that keeps me on the cutting edge of style and trends, and my clients keep coming back.

What has been the most exciting part of your career with vici?

Angel Lona (Bayshore): VICI offers dozens of educational events each year for us to hone our craft. Last year, I won a sales contest and was able to attend the Goldwell

What do you enjoy about the business?

Cosmetologist, Halo Salon, 1221 E. Brady St., 414-272-4256 Keziah is experienced in applying Novalash eyelash extensions, has Dermologica skin care training and attended Temptu airbrush makeup classes in New York.

Brittney Rekowski (Brookfield): I have been in the business and with VICI for three years and have enjoyed every minute of the experience. I have built a name for myself with my edgy cutting techniques and out-of-theordinary color placements.

And I love helping my clients understand the do’s and don’ts of keeping their hair modern.

Where do you find inspiration?

Jessica Stanke (VICI Park): I find inspiration in anything fashionable. Clothing stores inspire me, or a client’s makeup may inspire me. Everything colorful inspires me to create fun and unique hair.

66 Milwaukee Magazine July 2013

0713_SAS_Salon Superstars [P].indd 66

keziah clinkscales /

jennifer szczerba /

Hairstylist, Halo Salon, 1221 E. Brady St., 414-272-4256 Jen has extensive education in precision cutting and color, and expertise in creating custom wedding and special occasion styling.

sarah seegert /

Hairstylist, Halo Salon, 1221 E. Brady St., 414-272-4256 Sarah creates runway looks.

She’s been educated in SoCap hair extensions, Hair Shop Extensions and Vidal Sasoon’s hair color academy.

halo salon

Why do you do hair?

Annual Color Zoom 2012 event in London. It was a great experience. The education I receive as a stylist for VICI Capilli truly keeps me inspired.

halo salon

Our four Superstars were chosen to represent the best rising talent at our three VICI Capilli Salons. Amazing customer service, dedication to continuing education and quality of work put these stylists on the top of our list.

– Penny and Marvin Rushing, Owners of VICI Capilli Salons, Spa and Beauty Schools

steven welder / Makeup Artist, Halo Salon, 1221 E. Brady St., 414-272-4256 Steve attended the Boston School of Fine Arts as well as Tufts University. He received his MFA at Cranbrook Academy of Arts. Steven is the resident makeup artist.

Clinkscales, Szczerba and Welder photos by Diane Mouse; Seegert photo by Frank Ford

6/6/13 3:45 PM

D

special advertising section

Salon talk WHAT SETS De Riah APART FROM OTHER SALONS?

tell us about a few current trends.

We pride ourselves on the education we’ve received.

We’ve been all over; Chicago, Los Angeles, Miami and London. We personally train each staff member to listen, give clear consultations and how to achieve creativity through direction. We work together toward one common goal.

WHAT KIND OF SERVICES DO YOU OFFER?

De Riah Boutique Salon W64 N707 Washington Ave., Cedarburg, 262-376-1988; 10526 N. Port Washington Rd., Mequon, 262-241-8899, deriah.com.

A Q&A with owner Shelley Szypszak

De Riah photo by Shoot the Moon Photography

0713_SAS_Salon Superstars [P].indd 67

We offer a variety of specialty services along with hair, skin and nail services.

Alyssa Herbst leads our hair extensions program, specializing in three types of hair enhancements that add body and volume through hair thickening. We also do a lot of wedding parties – from engagement to the big day.

Hair color makes the design of a haircut stand out. We are using shine lines to accentuate strong features in haircuts and color blending or zig-zag patterns for soft transitional styles.

WHAT IS THE BENEFIT OF HAVING YOUR SECOND LOCATION IN MEQUON?

Co-owner Rachel Kernan and I originally started out in Mequon 23 years ago, and we found we were able to bring our creative vision to the North Shore community as well as Cedarburg.

We believe that individual success is directly tied to a supportive team mentality, and we have an amazing team.

July 2013 milwaukeemag.com 67

6/6/13 3:46 PM

special advertising section

Salon talk

dez desplaines /

neroli salon & spa

neroli salon & spa

glendale/shorewood

brooklyn seneff / Hair

Hairstylist and Makeup Artist, Neroli Salon & Spa, 1919 E. Kenilworth Pl., 414-227-2888 Beauty is an experience, an energy, a language. I believe my job is to create beauty in all I do.

Designer, Neroli Salon & Spa, 5714 N. Bayshore Dr., Glendale, 414-227-2888 My top priority is to listen to my guests’ needs. I always educate them on the best strategies and style trends for their specific hair types.

Naturally You

exclusively emmy salon

hales corners

Azana Salon & Spa 200 N. Moorland Rd., Brookfield, 262-784-4700, azanaspa.com.

amanda shallow /

What makes your services unique?

We cater to groups. We have a half-moon pedicure station that seats six, six manicure stations, 13 hair stations, five hydraulic shampoo chairs, three makeup stations, 10 treatment rooms with heated tables and a relaxation room

Tell us about your staff.

What is your favorite style advice?

jose lainez-cabrera /

Our staff is truly one big family. As a team, we are all committed to fulfilling all of our clients’ needs under one roof. The majority of our staff has been here more than five years, with many here for more than 10 years. We are committed to regular continuing education classes and training to keep us up-to-date on the latest trends, styles and techniques. Azana is a great place to work.

Happy people are the prettiest people, and when you feel good, you look good. Reinvent yourself often to keep your look fresh. And consider a makeup lesson, highlights or a Keratin straightening treatment.

Hairstylist, Studio Bella at Village Green, 5300 S. 108th St., Suite 7, Hales Corners, 414-975-0053 I always say, “The bigger the hair, the closer to Heaven.”

nicole garratt LLC

Azana is a full-service salon and day spa. We offer hair, nail and makeup services on our first-floor salon and massage, facial, body and chemical treatments on our second-floor spa, including our Vichy shower room. We have men’s and women’s locker rooms, complete with showers and amenities. We are open seven days a week; Monday through Thursday from 9 a.m.–9 p.m.; Friday from 9 a.m.-7 p.m.; Saturday from 8 a.m.–5 p.m. and Sunday from 11 a.m.–5 p.m.

that will make you never want to leave.

Studio bella

What services do you offer and what hours are you open?

emmy rothbauer /

Owner, Exclusively Emmy Salon at Village Green, 5300 S. 108th St., Hales Corners, 414-425-7474 Color can change anyone’s look and attitude in one service. I bring the latest trends to my clients.

Owner, Naturally You, 2219 E. Capitol Dr., 414-731-9594 Makeup, hair and organic airbrush tanning are my passions. I can make you feel more confident by enhancing your natural beauty and bringing out your best self.

nicole garratt / Stylist and Owner, Nicole Garratt LLC at Village Green, 5300 S. 108th St., Hales Corners, 414-553-3459 There’s nothing I don’t love about this industry. I spend my days making people look and feel beautiful.

68 Milwaukee Magazine July 2013

0713_SAS_Salon Superstars [P].indd 68

6/6/13 3:46 PM

special advertising section

carole riley / Owner and Hairstylist, Beachcomber Salon, 161 W. Wisconsin Ave., Suite 1C, Pewaukee, 262-691-1200 Hair has been my passion for 32 years. I love my salon and this industry; it never stops exciting me.

beachcomber salon

beachcomber salon

lake country

katie schmitt / Hairstylist

beachcomber salon

craig berns salon Spa

and Extension Specialist, Beachcomber Salon, 161 W. Wisconsin Ave. Suite 1C, Pewaukee, 262-691-1200 I draw inspiration from around the world, including Pewaukee, and I love to bring out the beauty in each client.

dawn riley / Hairstylist,

Beachcomber Salon, 161 W. Wisconsin Ave., Suite 1C, Pewaukee, 262-691-1200 My childhood dream was to become a stylist, and my new dream is to help your dream look come to fruition.

stone fox salon

tiffany nelson /

Hairstylist, Craig Berns Salon Spa, 645 Wells St., Delafield, 262-646-7406 I love helping someone make a change. When a client leaves looking beautiful and confident, that reminds me that I love what I do.

2430 N. Murray Ave., 414-962-1111, stonefoxsalon.com.

meghan behr / Hairstylist,

groom for men

craig berns salon Spa

third ward

Craig Berns Salon Spa, 645 Wells St., Delafield, 262-646-7406 I stay up-to-date on trends and techniques so that every day can be a great hair day for my guests.

Salon talk

Patti davenport / Director Barbette, Groom for Men, 330 E. St. Paul Ave., 414-298-2076 “If it doesn’t look easy, you’re doing it wrong.” – An old adage

What color line do you use and why do you love it?

Stone Fox Salon uses All-Nutrient organic color. It has bright blondes, stellar gray coverage and the most amazing reds we have ever seen.

The secret is more pigments and less chemical in the color.

We also offer a variety of product lines specializing in organic concepts. We also search high and low for ways to provide a premier salon experience at the most reasonable price possible.

Do you specialize in a unique service?

Our salon offers full Keratin treatments and the lunch hour-friendly Keratin blowout.

Keratin is the most effective and most natural way to restore your hair’s health,

strength and beauty. Clients love it.

How do you keep your salon education fresh?

Our stylists are certified in all services, and we take full advantage of educational opportunities. We believe that education and a proper client consultation are key components to unmatched quality.

What sets your salon apart?

Stone Fox Salon was created with the goal of providing our clients premier talent, service and an overall excellent salon experience, using the best-performing and most natural products available while maintaining reasonable prices.

July 2013 milwaukeemag.com 69

0713_SAS_Salon Superstars [P].indd 69

6/6/13 3:46 PM

groom for men

Salon talk

dana gonzalez /

Barbette, Groom for Men, 330 E. St. Paul Ave., 414-298-2076 I specialize in men’s grooming and straight-razor shaves. You will feel special in my chair, because you are.

groom for men

special advertising section

lisa greco / Senior Barbette, Groom for Men, 330 E. St. Paul Ave., 414-298-2076 I have a true passion for men’s barbering. From the detail in my cutting skills to the relaxing experience in straight-razor shaving, I strive for excellence.

How long has Erik of Norway had a full service spa?

We have been in East Towne Square Mall in Mequon since 1990. In 2001, we were able to add an additional 2,500 square feet to our existing salon to offer our guests a tranquil setting to enjoy a wide range of relaxing skin and massage services. There are five treatment rooms along with a Tsunami Swiss Shower, which is available for use after any facial or body treatment. Packages as well as gift cards in any dollar amount are a great gift idea for someone special.

What product lines do you offer in your spa?

Erik of Norway offers the complete line of Aveda skin care, makeup and body care.

In order to meet our guests’ needs, we recently added

Glo Therapeutics skin care, which contains pharmaceutical-grade ingredients to clinically transform the skin.

Our licensed aestheticians are fully trained and knowledgeable in both lines to customize what is best for each guest’s needs.

what are some of your signature services ?

Our guests love that fact that they can customize their facials or massages to get exactly what they need.

Whether it’s a deep tissue or relaxation massage, or if they have a specific skin care issue they want to address, our technicians work one-on-one to make sure each guest is happy with the end result.

Coming this fall, we will be adding additional services for even more options, so be sure to watch for our new menu launch.

alison rahlf / Barbette, Groom for Men, 330 E. St. Paul Ave., 414-298-2076 I’m passionate about what I do, and I’m glad working at Groom has given me the opportunity to grow as an artist.

chelsea brush / Bridal Specialist, De Riah Boutique Salon, W64 N707 Washington Ave., Cedarburg, 262-376-1988; 10526 N. Port Washington Rd., Mequon, 262-241-8899 Working with brides is one of my passions; the nerves, creativity and the happy ending.

De Riah Salon crystal Klenke / Bridal Specialist, De Riah Boutique Salon, 10526 N. Port Washington Rd., Mequon, 262-241-8899 I specialize in bridal styling, makeup, cutting hair and eyelash extensions.

De Riah Salon

1505 W. Mequon Rd., Mequon, 262-241-5111, erikofnorway.com.

De Riah Salon

Erik of Norway Mequon

groom for men

mequon

laise renard / Color Specialist, De Riah Boutique Salon, W64 N707 Washington Ave., Cedarburg, 262-376-1988; 10526 N. Port Washington Rd., Mequon, 262-241-8899 With comprehensive consultations, I create cuts and colors unique for each guest.

70 Milwaukee Magazine July 2013

0713_SAS_Salon Superstars [P].indd 70

6/6/13 3:47 PM

special advertising section

Salon talk

Impressions day spa 11134 N. Cedarburg Road, Mequon, 262-242-4620, impressionsdayspa.com.

What is unique about Impressions?

Our signature mirrors are crafted from recycled copper and they’re representative of

our mission statement: “Making you and the world beautiful.” Most of our furnishings are from repurposed, recycled and renewed materials. We’re

not all about hair, skin and nails. We’re about a commitment to our guests, the community and the environment.

What other things do you do that are eco-friendly?

We purchase wind turbine energy, and now we purchase solar energy as well. And Impressions donates our old towels and blankets to the

Humane Society.

What else makes you a steward of the community?

We do free Locks of Love to make wigs for children with alopecia due to medical or chemotherapy hair loss. We give free cuts to anyone losing their hair due to chemotherapy treatments. We are more than great looking hair.

Beautiful Hair Begins Here Request an appointment on our website or call 262-646-7406 today.

FIND US ON

645 Wells Street Downtown Delafield

July 2013 milwaukeemag.com 71

0713_SAS_Salon Superstars [P].indd 71

6/6/13 3:47 PM