MIMI BOCANEGRA
INDUSTRIAL DESIGN PORTFOLIO
Hi!
I’m Mimi
I am a Mexican (nationalised Dutch) Industrial Designer. I have a deep interest in Graphic Design and Marketing, Fashion, Packaging, Photography, Interior Design, and Art. I believe good design can support improving the quality of life of every person. Therefore, my main goal as a creative professional is to generate functional and inspiring designs and products that create a positive customer experience. I love travelling to new cities and getting to know new cultures. I also like listening to Latin music and watching movies and series. I enjoy cooking authentic Mexican food, and I love taking pictures.
EDUCATION & WORK
WHAT I AM DOING
SKILLS
University of Twente MSc. Industrial Design Engineering Feb 2017 - Aug 2021
I am actively engaged in the following activities:
Problem solving Teamwork
ITESM (Tecnológico de Monterrey) BSc. Industrial Design Aug 2006 - Dec 2011. Graduated with honors (9.1)
Job hunting
Creativity
Marketing
Collaboration
POLaRT Designs Industrial Designer Mar 2013- Sep 2013
Social Media
Detail oriented
Design
Photoshop
Grupo Rimova Jr. Industrial Designer Sep 2013- Mar 2014
Illustrator
University of Twente Marketing & Communication Student Assistant Feb 2016 - Apr 2020
SolidWorks
Latin American Student Association LA Voz Community Manager & Design Coordinator Sep 2017 - Sep 2019
Sketching
Jacobs Douwe Egberts Industrial Design Intern Aug 2018 - Mar 2019
Graphic design
InDesign
Keyshot
MS Office
Matt Pod
CONTENT
MATT POD
CLOUD-OUT HUMMUS PACKAGING
STOP & GO
CLOUD OUT
VACUVIN COFFEE SAVER
LIVE SMART
GENUS HAIR DRYER
POL ART
LA VOZ
UNIVERSITY OF TWENTE
Matt Pod MATT POD UT / Master Thesis Project Grade: 9
“DESIGNING A PRODUCT TO ENHANCE THE EXPERIENCE OF EATING ALONE”
Master thesis
Project
Eating alone is frequently associated with provoking negative effects on a person. However, with the increase on the number of people eating alone, the question of how to improve the solo-eating experience was posed. Therefore, the goal of my master thesis was to design a product to improve the eating experience of solitary eaters by considering their needs and requirements.
Question:
Keywords: commensality, eating alone, solo dining, user needs, user experience, user research, field research
Solo eaters often do not have a good eating experience, since eating alone is associated to several dissadvantages (e.g. social, nutritional).
How to improve the experience of eating alone?
Goal: Designing a product to enhance the experience of eating alone.
Target group
People who live alone and eat alone frequenty.
Human-centered design approach
Literature review
A human-centred design approach aided in understanding the context of use and user requirements for the design. After scoping the literature, a digital food diary was filled out by six participants.
Field research
Final design
Ideation
Testing
Literature review
Conclusion
Systematic literature review
Research Field research
Diary study with 6 solo diners
Context of use and user requirements + personas
• • • •
Self-Nurturing Moment of Relaxation Memories through food Me-Time
Fleur
• Multisensory experience with food • Enjoyment of the environment
Femke
• Companionship (non-human) • Interaction with others • Being entertained
Joost
Scenarios
PORTABLE DINING COMPANION
PLAYFUL PLACEMAT RELAXING DINNER PLATE HOLOGRAM PLACEMAT
SOLO DINING COCOON REMOTE CONNECTING PLACEMAT ENTERTAINING CUTLERY
DISPLAY TRAY
ZEN GARDEN/ PLACEMAT
Final concept development SOLO DINING COOCON
Final Concept
MattPod MattPod (Myself At The Table Pod) is an individual head pod designed to improve the practice of eating alone. Plays music/sounds and colour lighting, it is noise cancelling to provide your own ‘safe’ space
To avoid distraction from the eating moment, MattPod can be run through the control embedded in the placemat
The user can choose from 3 different modes to display:
Relaxing mode
Amusement mode
Cuisine mode
HUMMUS ONLY ORGANIC Bio+ / Packaging Design 2 Juana Borbolla • Mimi Bocanegra • Ilse Latour • Elise Pul
“A SUSTAINABLE, PRACTICAL AND FRESH-LOOKING HUMMUS CONTAINER”
Project For the release of the OnlyOrganic brand, a new hummus packaging design was requested by their producers, Bio+. The packaging should appeal and be recognizable to regular hummus consumers and expand to youngsters without forgetting about retailers. Keywords: innovative, striking, user-friendly
Hummus
Dip, organic, superfood, healthy, sharing, organic, homemade, party, tasty, pure, side dish, traditional, dip, chickpeas, strong flavor, veggie, honest
Origin
Middle-east, asian culture, arabic, side dish to be shared, bowl on table, dipping
Users Young Healthy Fresh
Concepts 2 USER SITUATIONS: Everyday life: On the go (squeezable) Share & dip: Ready to show
Fresh
Share & dip: Ready to show
Fresh
On the go (squeezable)
Traditional
On the go (squeezable)
Traditional
Share & dip: Ready to show
Everyday life concept exploration FRESH DESIGN SQUEEZABLE BOTTLE Materials: cork, plastic
TRADITIONAL DESIGN SQUEEZABLE BOTTLE Materials: cork, plastic
Share & dip concept exploration FRESH JAR DESIGN Material: plastic
TRADITIONAL JAR DESIGN Materials: cork, plastic
Final Concept TRADITIONAL SHARE & DIP
Materials & Finishes 1 1
2
Glass Shiny
Tetra Pak packaging material Paperboard (73%), plastic (22%) and aluminium foil (5%)
Shiny 3
2 3
Brown paperboard 3 mm Matte
4 4
High quality PET Shrink Sleeves, PET(G) Shiny
5 5
Cork top polyurethane food-grade glue Matte
Packaging
OV AMSTERDAM 2040 UT / Create the Future Mengran Guo • Mimi Bocanegra • Ziyang Xia • Andrea GN
“SMART AND CONVENIENT AUTONOMOUS MOBILITY SYSTEM SOLUTION FOR ALL”
Create the Future
Sustainable Urban Transportation System
The objective was to find a solution for the Amsterdam Department of Infrastructure, Traffic and Transportation in employing autonomous mobility technologies to make urban transportation more inclusive for the year 2040. Keywords: sustainable, innovative, smart, mobility, technology, efficient, adaptable.
Population
City infrastructure
FUTURE CONTEXT
Human-transport relations
Millenials By 2025, millenials will account for 75% of the global working force 4G / Fully multi-modal / Options based on mindset / Public transit as affordable as possible
Background
Cheap
No waste of time Fast
Urban Transportation Energy efficient Efficient Accesible Inclusive
As nowadays, by 2040 the total cost of urban transportation: Will depend on the length of the commute (TIME IS MONEY!)
Background AMSTERDAM SPATIAL TASKS
Inclusivity
Individualisation
Densify Transform Regional public transport
TRENDS
High quality layout of public space
Question: In which ways could the Dienst Verkeer en Openbare Ruimte (the Amsterdam Department of Infrastructure, Traffic and Transportation) employ Autonomous Mobility Technologies to make urban transportation more inclusive?
Invest in the recreational use of green space and water Convert to sustainable energy
Autonomous mobility
Uncertainty/Importance Matrix & Needs Uncertainty
Level of Autonomous Driving
Profitability
ICT Development Laws Regulations Digitalization Investments in SUT
le ty
Government
Opinions towards AM
Safety
Adaptability (AM)
City Infrastructure Individualization
P Occupation
op
ulatio n
Ageing
AESTHETIC
CHEAP
ACCESSIBLE
INCLUSIVE
EFFICIENT
PRIVATE SPACE
Aplicability
Ethics
Manufacture
Purchasing Capacity
Infr a
ructure st
Energy Sources
icies Pol
Life s
Technology
Porcentage of people with disability
Importance
Concept Development
Stop & Go A holistic new system of urban transport, built using sustainable models and adaptable to different urban environments, providing its users the freedom of choosing between moving more effectively (in a group) or to move with no restrictions in schedules and routes. The transportation system has three main components: A pod A station Transporter bus
Final Concept
People
Value of flexibility
Moving more effectively
+
no schedules no restrictions
in a group New system
Personal Vehicles
Vehicles infrastructure
Cheaper Green Faster
Sustainable models Use of renewable energy environmental materials
Different urban environments
More freedom
Adaptable
Speed advantage
UGo
UGo can be used individually when the commuting distances are relatively short.
The pod: UGo Use If the passenger needs to travel longer distances the users can drive the pod to the closest station, where they are able to join a group of cabins that will be lead by a head structure.
Fully Autonomous Allows Manual Driving Intelligent Platform Electric (30 km/h)
Room for luggage Customizable Accessible for everyone
Magnets for Connection High Cost Performance
Use 1. Connection between Stations 2. Wise use of time
WEGo
The transporter bus allows to add the advantage of a higher speed to the individual pods by collecting and integrating them into a new vehicle that can move long distances faster, and allows the users of the pod to relax during the trip.
The transporter bus: WEGo Use WEGo consists of a cabin and two bars that clamp once the individual cabins are in position. The bars have an special flexible material that allows the bus taking corners. The bus is operated by a driver who is in charge of the vehicle.
Bars that clamp once the pods are positionated
Magnets to connect
ALLGo
The station is a come-and-go concept in which the transporter bus allows the pods to exit the clustered system and go back to its individual concept. It consists of three levels: •Upper Level •Ground Level •Underground Level
The station: ALLGo Use •Upper Level: The UGo pods arrive and wait for the transporter bus WEGo. •Ground Level: WEGo comes and leaves from this platform in a matter of seconds. •Underground Level: The UGo is detached from the ground platform and deposited here to later exit the station.
Time saving Convenient for everyone High cost performance
Level 1: UGo entrance Level 0: WEGo entrance/exit Level -1: UGo exit
CLOUD-OUT Let the glumness clear away
RITUAL FOR SAVORING UT / Multisensory Design Yanxin Wang • Mimi Bocanegra • Ziyang Xia • Andrea GN
“A SMART CHAIR DESIGNED TO PROVIDE A ‘MOOD-HEALING’ RITUAL AT HOME”
Project SAVORING TECHNIQUES The main goal was to design a (technology supported) ritual for savoring supported by the strategy ‘heightened temporal awareness’, which aims to connect past and future, increasing people’s awareness of how events could have or have developed over time by thinking about experiences ending or anticipating to future events. Keywords: relaxation, healing, loosening, resilience, positive emotions, happiness.
Relaxation techniques
Guided meditation
Scenes of nature, Childhood triumphs Recent good experiences
Concept Metaphor: Cloud Using the concept of savoring and in an attempt to develop methods of coping and dealing with negative emotions, the chair Cloud-Out (based on the metaphor of cloudy days “gray skies are just clouds passing over”) was designed to help its users to be more resilient in tough times by providing a “mood-healing” ritual at home.
Clouds: Evoke a nostalgic feeling of childhood games. A picture of heaven. “I’m on cloud nine”. There are dark clouds on the horizon. Even on cloudy days, the sun waits to break through.
Scenario The notification to initiate pumping was received
te
ce t On d
he bub
ble
!
ep ar
HELEN
n- m ood detec
s
w Do
umped
tt
ig
in
ha
o
n a ti o n s e
r
t i fi c
O
No
ir
ch
ai r
Tracking online (sad) behaviour
e al s tate of th
c
“Brightening up Helen’s day”
Meanwhile at home...
Helen discovered she didn’t get the job of her dreams and had a terrible day at her office as well. Today, she just wants to get home and forget about everything...
When Helen is approaching her place (5 min walking from home) the chair starts pumping itself...
lee
p on
the beach
...”
“It fee
ls l
i ke
fa l
l
i
ng
as
This might also pass soon.....
Relaxing ritual starts...
The sun comes out...
After some minutes, Helen is in such a relaxed mood that she falls asleep. Her calmed heartbeat and breathing rates are tracked. Therefore the chair receives a signal to de-inflate...
When Helen wakes up, she is more in peace with the situation. While lying on the chair she realized bad things also pass....
Cloud-Out App DATA Counting Results
Cloud-Out is a smart chair designed to provide a “mood-healing” ritual. Together with the Cloud-Out app, it works to strategically detect a gloomy mood through social media.
Locating
Gloomy songs ...... 21x
Connecting
Absolute music .... 5x
Alarm sound
feeling down today
Detected mood
Detected mood
Air Pumping
Arriving home soon! 300 m, about 5 min
Initializing chair...
When entering home, the user receives a undeniable invitation to mend his/her mood through a multisensory experience: 1. By the motion of the bubbles and the display of the natural sounds. 2. “Everything will eventually flow away”. 3. Tactile, auditory and visual components.
Tactile
Auditory
Visual
VACUUM COFFEE SAVER UT / Vacu Vin
“A FUN CONTAINER TO VACUUM YOUR COFFEE”
Project
The goal was to re-style a kitchen product of VacuVin for a specific target group, based on an existing design structure. In this case, the theme selected was Emotion + Gender. The product to redesign was a Vacuum Coffee Saver.
Keywords: experience, emotion, gender, vacuum, re-design.
Proposals
Concept
145
176,10
316,26
R5 8 ,8 2
X EL PALACIO DE HIERRO Tec de Mty / BSc Graduation Project Mimi Bocanegra • Verónica Tijerina
“AN INTELLIGENT FURNITURE COLLECTION FOR YOUNG PEOPLE”
Project
Exclusiveness / Experience / Simplicity/Order / Elegance / Quality / Aspiration / Style
The objective was to apply all the skills acquired throughout the Bachelor’s study in Industrial Design in a project. The client was “El Palacio de Hierro”, an upscale chain of department stores in Mexico. The goal was to create forefront designs using wood as the main material. The concept aims to offer an exclusive, avant-garde, quality furniture collection for young, wealthy, hip Palacio’s clients.
Keywords: exclusive, avant-garde, quality, luxury, innovative, smart
Values
Loyalty, Service, Integrity, Innovation
Mission
To be the most reliable company with the highest level of excellence, offering inspiration, information and comprehensive interior design services so that our clients create exceptional spaces to live better.
Users
DINKY’s (upper-class couples without kids, with personality and defined styles, influenced by opinion leaders from their same social circle. Age range from 25 to 35 years).
Persona + Generation LUIS & RAQUEL
DOUBLE INCOME NO KIDS
User Needs 1 Quality
2 Elegance
3 Innovation
4 Experience
Level of Interaction Progressive
+2
+4
+3
+1
+1
-4
Complex
Simple
-3
-2 Traditional
Inspiration + Ideation
Bedroom Furniture Set
The Smart Dream bedroom furniture set is a concept aimed to the main clients of El Palacio de Hierro. The bed and nightstand tables are a state-of-the-art furniture set that provides a modern touchscreen system. You can also charge your portable electronic devices. With high-tech and stateof-the-art manufacturing, Smart Dream also brings an elegant and sophisticated look to the bedroom.
Innovation features Tip-On system
Powermat
Tip-On system
ShineOn LED
Dining Furniture Set
The Smart Dream dining furniture is designed to satisfy the needs of the target user by achieving a minimalist, sophisticated, elegant, and pleasing look.
Innovation features
Collection Signature Elements
Rounded edges
Thin surfaces
Continuity
Multi-perforations
Flush
Smooth surfaces
Manufacturing process & CFM C Beige F Clear matte lacquer M Wood
Housing joint
Half lap joint
C Silver F Anodized w/D10mm perforations M Aluminum
C Black F Shiny, transparent M Laminated glass Mortise & Tenon
Dovetail assembly
C Black F Matte, soft M Leather
Steam bending
Multi-perforated cladding
C White F Transparent M Glass
PHILIPS HAIR DRYER UT / Gender Inclusive Design
“THE NEW HAIR DRYER FOR MEN”
Project Target A fictive company called Genus (greek for ‘Gender’) specializes in projects involving Gender Inclusive Design. Genus was hired by a (fictive) client, Philips to design a specific product: a new hairdryer for men. The design of the hairdryer for men considered diverse elements in order to come up with a product that can attract men to use a gadget originally labeled as a “feminine” product. Keywords: gender, inclusive, masculine, handy, practical.
Analysis
Persona
Concept MATERIALS Aluminium Plastic, black Synthetic (soft touch)
Difusser to avoid frizz Small, light and compact Inalambric Ergonomic Elegant Much less noisier Charger-clock alarm
INDUSTRIAL DESIGNER A Y C Internacional S.A. de C.V.
“INTRODUCING INDUSTRIAL DESIGN INTO A MODERN YET TRADITIONAL COMPANY”
2 50
48
48
85
281
85
60 60
140
318
Industrial Designer
Working at POLaRT allowed me to exploit my abilities as an Industrial Designer and to unfold the advantages of having an Industrial Design team within the R&D Department. I carried out Graphic Design projects such as labels, user manuals, specs sheets, and packaging manuals for the star products of the company. I proposed an entire furniture collection for the client “Frontgate” by involving 3D modeling, prototyping, 3D printing, and rendering. I designed the stands for important international fairs such as ICFF and Maison & Object.
Armchair 4770-C
All of our items are made of polyurethane with an internal steel frame, they are as durable as they are gorgeus. Lead time: 6-8 weeks. All our products are custom-made, please allow the time needed to make this happen. All sizes are approximate. MATT FINISHES
1
GLOSS FINISHES
VYNIL COVERS
SUNBRELLA COVERS
NG
NJ
MO
NGB
NJB
MOB
NA
BO
DP
SNA
SBO
SCI
RJ
AM
AZ
RJB
AMB
AZB
FU
AC
AU
SFU
SAC
SAU
CT
BO
FN
CTB
BOB
FNB
CO
BN
NF
SSP
SBN
BI
FA
RF
SBI
SFA
SEC
VL
AF
SSS
VL
AF
BE
FS
FR
BEB
FSB
FRB
GR
VD
FA
GRB
VDB
FAB
*Nailhead trim according to frame color.
SCT
*Sunbrella trim on any sunbrella *cover option.
*Finish and Cover Color may vary from lot to lot.
4770-C
COMMUNITY MANAGER & DESIGN COORDINATOR “DESIGNING A NEW BRAND IDENTITY FOR THE ASSOCIATION”
Latin American Student Association
Development of a new brand identity
As the Design Coordinator for LA Voz (Latin American Student Association), I developed a new brand image for the association. From designing a new logotype to membership cards, bracelets and banners, my goal was to create a more formal and professional image, without having a fresh and attractive look for the Latin Community. I coordinated the printing of the new promotion materials such as banners and membership cards.
Visual design for event promotion
My main task as part of LA Voz was to design the promotional material for different organised events. As the community manager, I was in charge of promoting those events through different channels such as Facebook (group and page) and Instagram.
MARKETING & COMMUNICATION ASSISTANT “PROMOTING STUDENT LIFE AT THE UNIVERSITY OF TWENTE”
Student ambassador
I was the face of the Facebook Portal for Latin American Students “Universidad de Twente en Holanda”, performing as a student ambassador, in charge of promoting the student life in the Netherlands through different social media channels (Facebook, EDU website) and I assisted prospective Latin American students with their application process. I updated the UT website with the most relevant information (in Spanish) for prospective students.
Content creation
I created appealing content to promote the UT and participated in different promotion events such as online webinars, photo and video shoots.
Other projects
3D Printing on ZCorp
Sauce Bowls
Perfume Bottle
Name: Wall-E 3D Software: Solid Edge
Name: Pezalcero Material: Ceramics
Name: Mariposa Material: Resin
Other projects
Fruit Bowl Name: Wooden Bridge Material: Steam bended wood
Rings
Clay Sculpture
Name: Ying & Yang Material: Silver
Name: Rose Material: Clay
I’d love to hear from you! Let’s collaborate on some awesome design projects!