Mimi Bocanegra | Portfolio

MIMI BOCANEGRA

INDUSTRIAL DESIGN PORTFOLIO

Hi!

I’m Mimi

I am a Mexican (nationalised Dutch) Industrial Designer. I have a deep interest in Graphic Design and Marketing, Fashion, Packaging, Photography, Interior Design, and Art. I believe good design can support improving the quality of life of every person. Therefore, my main goal as a creative professional is to generate functional and inspiring designs and products that create a positive customer experience.

I love travelling to new cities and getting to know new cultures. I also like listening to Latin music and watching movies and series. I enjoy cooking authentic Mexican food, and I love taking pictures.

EDUCATION & WORK

WHAT I AM DOING

SKILLS

University of Twente MSc. Industrial Design Engineering Feb 2017 - Aug 2021

I am actively engaged in the following activities:

Problem solving Teamwork

ITESM (Tecnológico de Monterrey) BSc. Industrial Design Aug 2006 - Dec 2011. Graduated with honors (9.1)

Job hunting

Creativity

Marketing

Collaboration

POLaRT Designs Industrial Designer Mar 2013- Sep 2013

Social Media

Detail oriented

Design

Photoshop

Grupo Rimova Jr. Industrial Designer Sep 2013- Mar 2014

Illustrator

University of Twente Marketing & Communication Student Assistant Feb 2016 - Apr 2020

SolidWorks

Latin American Student Association LA Voz Community Manager & Design Coordinator Sep 2017 - Sep 2019

Sketching

Jacobs Douwe Egberts Industrial Design Intern Aug 2018 - Mar 2019

Graphic design

InDesign

Keyshot

MS Office

Matt Pod

CONTENT

MATT POD

CLOUD-OUT HUMMUS PACKAGING

STOP & GO

CLOUD OUT

VACUVIN COFFEE SAVER

LIVE SMART

GENUS HAIR DRYER

POL ART

LA VOZ

UNIVERSITY OF TWENTE

Matt Pod MATT POD UT / Master Thesis Project Grade: 9

“DESIGNING A PRODUCT TO ENHANCE THE EXPERIENCE OF EATING ALONE”

Master thesis

Project

Eating alone is frequently associated with provoking negative effects on a person. However, with the increase on the number of people eating alone, the question of how to improve the solo-eating experience was posed. Therefore, the goal of my master thesis was to design a product to improve the eating experience of solitary eaters by considering their needs and requirements.

Question:

Keywords: commensality, eating alone, solo dining, user needs, user experience, user research, field research

Solo eaters often do not have a good eating experience, since eating alone is associated to several dissadvantages (e.g. social, nutritional).

How to improve the experience of eating alone?

Goal: Designing a product to enhance the experience of eating alone.

Target group

People who live alone and eat alone frequenty.

Human-centered design approach

Literature review

A human-centred design approach aided in understanding the context of use and user requirements for the design. After scoping the literature, a digital food diary was filled out by six participants.

Field research

Final design

Ideation

Testing

Literature review

Conclusion

Systematic literature review

Research Field research

Diary study with 6 solo diners

Context of use and user requirements + personas

• • • •

Self-Nurturing Moment of Relaxation Memories through food Me-Time

Fleur

• Multisensory experience with food • Enjoyment of the environment

Femke

• Companionship (non-human) • Interaction with others • Being entertained

Joost

Scenarios

PORTABLE DINING COMPANION

PLAYFUL PLACEMAT RELAXING DINNER PLATE HOLOGRAM PLACEMAT

SOLO DINING COCOON REMOTE CONNECTING PLACEMAT ENTERTAINING CUTLERY

DISPLAY TRAY

ZEN GARDEN/ PLACEMAT

Final concept development SOLO DINING COOCON

Final Concept

MattPod MattPod (Myself At The Table Pod) is an individual head pod designed to improve the practice of eating alone.

Plays music/sounds and colour lighting, it is noise cancelling to provide your own ‘safe’ space

To avoid distraction from the eating moment, MattPod can be run through the control embedded in the placemat

The user can choose from 3 different modes to display:

Relaxing mode

Amusement mode

Cuisine mode

HUMMUS ONLY ORGANIC Bio+ / Packaging Design 2 Juana Borbolla • Mimi Bocanegra • Ilse Latour • Elise Pul

“A SUSTAINABLE, PRACTICAL AND FRESH-LOOKING HUMMUS CONTAINER”

Project For the release of the OnlyOrganic brand, a new hummus packaging design was requested by their producers, Bio+. The packaging should appeal and be recognizable to regular hummus consumers and expand to youngsters without forgetting about retailers.

Keywords: innovative, striking, user-friendly

Hummus

Dip, organic, superfood, healthy, sharing, organic, homemade, party, tasty, pure, side dish, traditional, dip, chickpeas, strong flavor, veggie, honest

Origin

Middle-east, asian culture, arabic, side dish to be shared, bowl on table, dipping

Users Young Healthy Fresh

Concepts 2 USER SITUATIONS: Everyday life: On the go (squeezable) Share & dip: Ready to show

Fresh

Share & dip: Ready to show

Fresh

On the go (squeezable)

Traditional

On the go (squeezable)

Traditional

Share & dip: Ready to show

Everyday life concept exploration FRESH DESIGN SQUEEZABLE BOTTLE Materials: cork, plastic

TRADITIONAL DESIGN SQUEEZABLE BOTTLE Materials: cork, plastic

Share & dip concept exploration FRESH JAR DESIGN Material: plastic

TRADITIONAL JAR DESIGN Materials: cork, plastic

Final Concept TRADITIONAL SHARE & DIP

Materials & Finishes 1 1

2

Glass Shiny

Tetra Pak packaging material Paperboard (73%), plastic (22%) and aluminium foil (5%)

Shiny 3

2 3

Brown paperboard 3 mm Matte

4 4

High quality PET Shrink Sleeves, PET(G) Shiny

5 5

Cork top polyurethane food-grade glue Matte

Packaging

OV AMSTERDAM 2040 UT / Create the Future Mengran Guo • Mimi Bocanegra • Ziyang Xia • Andrea GN

“SMART AND CONVENIENT AUTONOMOUS MOBILITY SYSTEM SOLUTION FOR ALL”

Create the Future

Sustainable Urban Transportation System

The objective was to find a solution for the Amsterdam Department of Infrastructure, Traffic and Transportation in employing autonomous mobility technologies to make urban transportation more inclusive for the year 2040.

Keywords: sustainable, innovative, smart, mobility, technology, efficient, adaptable.

Population

City infrastructure

FUTURE CONTEXT

Human-transport relations

Millenials By 2025, millenials will account for 75% of the global working force 4G / Fully multi-modal / Options based on mindset / Public transit as affordable as possible

Background

Cheap

No waste of time Fast

Urban Transportation Energy efficient Efficient Accesible Inclusive

As nowadays, by 2040 the total cost of urban transportation: Will depend on the length of the commute (TIME IS MONEY!)

Background AMSTERDAM SPATIAL TASKS

Inclusivity

Individualisation

Densify Transform Regional public transport

TRENDS

High quality layout of public space

Question: In which ways could the Dienst Verkeer en Openbare Ruimte (the Amsterdam Department of Infrastructure, Traffic and Transportation) employ Autonomous Mobility Technologies to make urban transportation more inclusive?

Invest in the recreational use of green space and water Convert to sustainable energy

Autonomous mobility

Uncertainty/Importance Matrix & Needs Uncertainty

Level of Autonomous Driving

Profitability

ICT Development Laws Regulations Digitalization Investments in SUT

le ty

Government

Opinions towards AM

Safety

Adaptability (AM)

City Infrastructure Individualization

P Occupation

op

ulatio n

Ageing

AESTHETIC

CHEAP

ACCESSIBLE

INCLUSIVE

EFFICIENT

PRIVATE SPACE

Aplicability

Ethics

Manufacture

Purchasing Capacity

Infr a

ructure st

Energy Sources

icies Pol

Life s

Technology

Porcentage of people with disability

Importance

Concept Development

Stop & Go A holistic new system of urban transport, built using sustainable models and adaptable to different urban environments, providing its users the freedom of choosing between moving more effectively (in a group) or to move with no restrictions in schedules and routes.

The transportation system has three main components: A pod A station Transporter bus

Final Concept

People

Value of flexibility

Moving more effectively

+

no schedules no restrictions

in a group New system

Personal Vehicles

Vehicles infrastructure

Cheaper Green Faster

Sustainable models Use of renewable energy environmental materials

Different urban environments

More freedom

Adaptable

Speed advantage

UGo

UGo can be used individually when the commuting distances are relatively short.

The pod: UGo Use If the passenger needs to travel longer distances the users can drive the pod to the closest station, where they are able to join a group of cabins that will be lead by a head structure.

Fully Autonomous Allows Manual Driving Intelligent Platform Electric (30 km/h)

Room for luggage Customizable Accessible for everyone

Magnets for Connection High Cost Performance

Use 1. Connection between Stations 2. Wise use of time

WEGo

The transporter bus allows to add the advantage of a higher speed to the individual pods by collecting and integrating them into a new vehicle that can move long distances faster, and allows the users of the pod to relax during the trip.

The transporter bus: WEGo Use WEGo consists of a cabin and two bars that clamp once the individual cabins are in position. The bars have an special flexible material that allows the bus taking corners. The bus is operated by a driver who is in charge of the vehicle.

Bars that clamp once the pods are positionated

Magnets to connect

ALLGo

The station is a come-and-go concept in which the transporter bus allows the pods to exit the clustered system and go back to its individual concept. It consists of three levels: •Upper Level •Ground Level •Underground Level

The station: ALLGo Use •Upper Level: The UGo pods arrive and wait for the transporter bus WEGo. •Ground Level: WEGo comes and leaves from this platform in a matter of seconds.

•Underground Level: The UGo is detached from the ground platform and deposited here to later exit the station.

Time saving Convenient for everyone High cost performance

Level 1: UGo entrance Level 0: WEGo entrance/exit Level -1: UGo exit

CLOUD-OUT Let the glumness clear away

RITUAL FOR SAVORING UT / Multisensory Design Yanxin Wang • Mimi Bocanegra • Ziyang Xia • Andrea GN

“A SMART CHAIR DESIGNED TO PROVIDE A ‘MOOD-HEALING’ RITUAL AT HOME”

Project SAVORING TECHNIQUES The main goal was to design a (technology supported) ritual for savoring supported by the strategy ‘heightened temporal awareness’, which aims to connect past and future, increasing people’s awareness of how events could have or have developed over time by thinking about experiences ending or anticipating to future events.

Keywords: relaxation, healing, loosening, resilience, positive emotions, happiness.

Relaxation techniques

Guided meditation

Scenes of nature, Childhood triumphs Recent good experiences

Concept Metaphor: Cloud Using the concept of savoring and in an attempt to develop methods of coping and dealing with negative emotions, the chair Cloud-Out (based on the metaphor of cloudy days “gray skies are just clouds passing over”) was designed to help its users to be more resilient in tough times by providing a “mood-healing” ritual at home.

Clouds: Evoke a nostalgic feeling of childhood games. A picture of heaven. “I’m on cloud nine”. There are dark clouds on the horizon. Even on cloudy days, the sun waits to break through.

Scenario The notification to initiate pumping was received

te

ce t On d

he bub

ble

!

ep ar

HELEN

n- m ood detec

s

w Do

umped

tt

ig

in

ha

o

n a ti o n s e

r

t i fi c

O

No

ir

ch

ai r

Tracking online (sad) behaviour

e al s tate of th

c

“Brightening up Helen’s day”

Meanwhile at home...

Helen discovered she didn’t get the job of her dreams and had a terrible day at her office as well. Today, she just wants to get home and forget about everything...

When Helen is approaching her place (5 min walking from home) the chair starts pumping itself...

lee

p on

the beach

...”

“It fee

ls l

i ke

fa l

l

i

ng

as

This might also pass soon.....

Relaxing ritual starts...

The sun comes out...

After some minutes, Helen is in such a relaxed mood that she falls asleep. Her calmed heartbeat and breathing rates are tracked. Therefore the chair receives a signal to de-inflate...

When Helen wakes up, she is more in peace with the situation. While lying on the chair she realized bad things also pass....

Cloud-Out App DATA Counting Results

Cloud-Out is a smart chair designed to provide a “mood-healing” ritual. Together with the Cloud-Out app, it works to strategically detect a gloomy mood through social media.

Locating

Gloomy songs ...... 21x

Connecting

Absolute music .... 5x

Alarm sound

feeling down today

Detected mood

Detected mood

Air Pumping

Arriving home soon!

300 m, about 5 min

Initializing chair...

When entering home, the user receives a undeniable invitation to mend his/her mood through a multisensory experience: 1. By the motion of the bubbles and the display of the natural sounds.

2. “Everything will eventually flow away”.

3. Tactile, auditory and visual components.

Tactile

Auditory

Visual

VACUUM COFFEE SAVER UT / Vacu Vin

“A FUN CONTAINER TO VACUUM YOUR COFFEE”

Project

The goal was to re-style a kitchen product of VacuVin for a specific target group, based on an existing design structure. In this case, the theme selected was Emotion + Gender.

The product to redesign was a Vacuum Coffee Saver.

Keywords: experience, emotion, gender, vacuum, re-design.

Proposals

Concept

145

176,10

316,26

R5 8 ,8 2

X EL PALACIO DE HIERRO Tec de Mty / BSc Graduation Project Mimi Bocanegra • Verónica Tijerina

“AN INTELLIGENT FURNITURE COLLECTION FOR YOUNG PEOPLE”

Project

Exclusiveness / Experience / Simplicity/Order / Elegance / Quality / Aspiration / Style

The objective was to apply all the skills acquired throughout the Bachelor’s study in Industrial Design in a project.

The client was “El Palacio de Hierro”, an upscale chain of department stores in Mexico.

The goal was to create forefront designs using wood as the main material. The concept aims to offer an exclusive, avant-garde, quality furniture collection for young, wealthy, hip Palacio’s clients.

Keywords: exclusive, avant-garde, quality, luxury, innovative, smart

Values

Loyalty, Service, Integrity, Innovation

Mission

To be the most reliable company with the highest level of excellence, offering inspiration, information and comprehensive interior design services so that our clients create exceptional spaces to live better.

Users

DINKY’s (upper-class couples without kids, with personality and defined styles, influenced by opinion leaders from their same social circle. Age range from 25 to 35 years).

Persona + Generation LUIS & RAQUEL

DOUBLE INCOME NO KIDS

User Needs 1 Quality

2 Elegance

3 Innovation

4 Experience

Level of Interaction Progressive

+2

+4

+3

+1

+1

-4

Complex

Simple

-3

-2 Traditional

Inspiration + Ideation

Bedroom Furniture Set

The Smart Dream bedroom furniture set is a concept aimed to the main clients of El Palacio de Hierro.

The bed and nightstand tables are a state-of-the-art furniture set that provides a modern touchscreen system.

You can also charge your portable electronic devices.

With high-tech and stateof-the-art manufacturing, Smart Dream also brings an elegant and sophisticated look to the bedroom.

Innovation features Tip-On system

Powermat

Tip-On system

ShineOn LED

Dining Furniture Set

The Smart Dream dining furniture is designed to satisfy the needs of the target user by achieving a minimalist, sophisticated, elegant, and pleasing look.

Innovation features

Collection Signature Elements

Rounded edges

Thin surfaces

Continuity

Multi-perforations

Flush

Smooth surfaces

Manufacturing process & CFM C Beige F Clear matte lacquer M Wood

Housing joint

Half lap joint

C Silver F Anodized w/D10mm perforations M Aluminum

C Black F Shiny, transparent M Laminated glass Mortise & Tenon

Dovetail assembly

C Black F Matte, soft M Leather

Steam bending

Multi-perforated cladding

C White F Transparent M Glass

PHILIPS HAIR DRYER UT / Gender Inclusive Design

“THE NEW HAIR DRYER FOR MEN”

Project Target A fictive company called Genus (greek for ‘Gender’) specializes in projects involving Gender Inclusive Design.

Genus was hired by a (fictive) client, Philips to design a specific product: a new hairdryer for men.

The design of the hairdryer for men considered diverse elements in order to come up with a product that can attract men to use a gadget originally labeled as a “feminine” product.

Keywords: gender, inclusive, masculine, handy, practical.

Analysis

Persona

Concept MATERIALS Aluminium Plastic, black Synthetic (soft touch)

Difusser to avoid frizz Small, light and compact Inalambric Ergonomic Elegant Much less noisier Charger-clock alarm

INDUSTRIAL DESIGNER A Y C Internacional S.A. de C.V.

“INTRODUCING INDUSTRIAL DESIGN INTO A MODERN YET TRADITIONAL COMPANY”

2 50

48

48

85

281

85

60 60

140

318

Industrial Designer

Working at POLaRT allowed me to exploit my abilities as an Industrial Designer and to unfold the advantages of having an Industrial Design team within the R&D Department.

I carried out Graphic Design projects such as labels, user manuals, specs sheets, and packaging manuals for the star products of the company.

I proposed an entire furniture collection for the client “Frontgate” by involving 3D modeling, prototyping, 3D printing, and rendering. I designed the stands for important international fairs such as ICFF and Maison & Object.

Armchair 4770-C

All of our items are made of polyurethane with an internal steel frame, they are as durable as they are gorgeus. Lead time: 6-8 weeks. All our products are custom-made, please allow the time needed to make this happen. All sizes are approximate.

MATT FINISHES

1

GLOSS FINISHES

VYNIL COVERS

SUNBRELLA COVERS

NG

NJ

MO

NGB

NJB

MOB

NA

BO

DP

SNA

SBO

SCI

RJ

AM

AZ

RJB

AMB

AZB

FU

AC

AU

SFU

SAC

SAU

CT

BO

FN

CTB

BOB

FNB

CO

BN

NF

SSP

SBN

BI

FA

RF

SBI

SFA

SEC

VL

AF

SSS

VL

AF

BE

FS

FR

BEB

FSB

FRB

GR

VD

FA

GRB

VDB

FAB

*Nailhead trim according to frame color.

SCT

*Sunbrella trim on any sunbrella *cover option.

*Finish and Cover Color may vary from lot to lot.

4770-C

COMMUNITY MANAGER & DESIGN COORDINATOR “DESIGNING A NEW BRAND IDENTITY FOR THE ASSOCIATION”

Latin American Student Association

Development of a new brand identity

As the Design Coordinator for LA Voz (Latin American Student Association), I developed a new brand image for the association. From designing a new logotype to membership cards, bracelets and banners, my goal was to create a more formal and professional image, without having a fresh and attractive look for the Latin Community.

I coordinated the printing of the new promotion materials such as banners and membership cards.

Visual design for event promotion

My main task as part of LA Voz was to design the promotional material for different organised events.

As the community manager, I was in charge of promoting those events through different channels such as Facebook (group and page) and Instagram.

MARKETING & COMMUNICATION ASSISTANT “PROMOTING STUDENT LIFE AT THE UNIVERSITY OF TWENTE”

Student ambassador

I was the face of the Facebook Portal for Latin American Students “Universidad de Twente en Holanda”, performing as a student ambassador, in charge of promoting the student life in the Netherlands through different social media channels (Facebook, EDU website) and I assisted prospective Latin American students with their application process.

I updated the UT website with the most relevant information (in Spanish) for prospective students.

Content creation

I created appealing content to promote the UT and participated in different promotion events such as online webinars, photo and video shoots.

Other projects

3D Printing on ZCorp

Sauce Bowls

Perfume Bottle

Name: Wall-E 3D Software: Solid Edge

Name: Pezalcero Material: Ceramics

Name: Mariposa Material: Resin

Other projects

Fruit Bowl Name: Wooden Bridge Material: Steam bended wood

Rings

Clay Sculpture

Name: Ying & Yang Material: Silver

Name: Rose Material: Clay

I’d love to hear from you!

Let’s collaborate on some awesome design projects!