These are a series of 3 different covers/launch posters for the magazine 'VIRTUE'. The so-called magazine deals with themes surrounding art and popular culture. 'Virtue' is defined as a “behaviour showing high moral standards, a quality considered morally good or desirable in a person”, the word virtue is very old and it contrasts/clashes with the relevant and modern topics of the magazine, I thought it would be interesting to bring a traditional word to a magazine that deals with people and issues that sometimes aren't so virtuous. The colour scheme is obnoxious and in your face, to resemble the absurdity that is popular culture sometimes.