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Coffeeworks:
The beginnings C
OFFEEWORKS was born out of founder Roselle Paras’ own love for hanging out in coffeeshops while working as a reporter and segment producer at network giant ABSCBN.
As a way of coping with the demands of the job, and as a way to relax, Roselle was always a regular fixture at coffeeshops in Manila. Seeing the many coffeeshops thriving in the metro, she realized that there was room to introduce a modern, and cozy coffeeshop in her own hometown: Cagayan de Oro. Thus on August 2005, Roselle opened Coffeeworks at Rosario Arcade, Limketkai Center: the premier center of business and commerce in
Cagayan de Oro. Aside from serving freshly roasted coffee at affordable prices, Coffeeworks was the first in the city to offer free wireless internet access to its clients. This proved to be a very great idea as the shop’s clients grew to include, not only the students and families, but also sales people, businessmen, medical representatives and the like. These were people who found the convenience of having to “do office work” at a place where they could relax and take their time. Proof of Coffeeworks’ success is the expansion of the coffeeshop in December 2007 from 60 sqm to 100 sqm. Roselle was also able to recoup her investment in less than two years. Coffeeworks was also awarded a space at the pioneering Sm North Skygarden in Manila in May 2009. This became the 2nd branch.
It wasn’t long before franchising inquiries started pouring in. On October 2010, the first franchised branch opened in Highway 30 Iligan City. A few months later, the second franchised branch opened in Xavier University Gym, Cagayan de Oro. In April 2011, Coffeeworks opened its 3rd franchised branch in sunny Boracay. This May 4 2012, Coffeeworks will unveil the newly renovated original branch in Limketkai Center with a fresh new look, new & improved drinks, as well as the promise of a new coffeeshop experience.. A 6th branch in the cool mountains of Dahilayan, Bukidnon is also in the works and will open by 2013. Roselle’s dream is to be able to have Coffeeworks branches all over the Philippines, and is on the lookout for partners to expand the business in key cities all over the Philippines.
May 19-20, 2012
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