Mind Media Awards Sponsor Pack Test

Mind Media Awards 2012 Be a sponsor. Give someone the chance to tell the real story.

Monday 19 November 2012 BFI South Bank, London mind.org.uk/media_awards

We’re Mind, the mental health charity for England and Wales. We’re here to make sure anyone with a mental health problem has somewhere to turn for advice and support.

We believe the most powerful way to challenge the prejudice that people with mental health problems face is to get the real story across.

That’s why we hold the Mind Media Awards, which recognise and celebrate the best portrayals and reporting of mental health issues across TV, radio, print and online.

Become a sponsor for the Mind Media Awards.

Give someone the chance to tell the real story.

“Itionse nderibus etur mint, natur ationsequi od quam quos plit ipici consenda sitet alique laccabo. et qui ad eserum eum sum dolu pitium el eium alitis eum ear ciasped que millabore, secatum estrum ut aut aut apel idiscim porita dolupta turiorum est derum omnim harum dus sinvel cus dolupta dolum abor.”

Stephen Fry Mind’s President and host of the Mind Media Awards 2012

Contents About the Awards

4

Being a sponsor

5

Choose your sponsorship deal

8

Awards categories

11

What our sponsors say

13

When the Mind Media Awards stop, we carry on

14

How to sponsor

15

Ruby Wax at the Mind Media Awards 2011

Lord Melvyn Bragg and John Sergeant at the Mind Media Awards 2010

About the Awards This year’s event promises to be the best yet with Mind’s President Stephen Fry hosting the proceedings. The Mind Media Awards are now in their nineteenth year.

All our award winners and nominees have raised awareness, promoted understanding and, most importantly of all, given a powerful voice to people facing mental health problems.

Previous Mind Media Award winners include: • groundbreaking television dramas like BBC Wales’s Stuart: A Life Backwards • long running TV serials like Channel 4’s Shameless • innovative online projects like the BBC Headroom website • and hard hitting documentaries like Sky One’s War Torn Heroes.

With winners of this calibre along with the growing media focus on mental health issues, you can see why our awards attract lots of quality entries and generate huge interest across the media industry.

Our judges include BAFTA award-winning writers, leading journalists and editors, and TV and radio personalities.

The awards ceremony is a glittering event held at the British Film Institute on London’s South Bank. It attracts a 400 strong audience that includes journalists, broadcasters, producers, writers and actors from across the media industry, as well as leaders in the mental health field.

This year’s Mind Media Awards event on 19 November 2012 will be hosted by our President, Stephen Fry, and promises to be a very special affair Be a sponsor of the Mind Media Awards and be part of the real story, recognising the outstanding work of those who have a given a voice to people facing mental health problems.

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Being a sponsor Showing your organisation cares As a Mind Media Awards sponsor, you’ll be associating your organisation with one of the most highly respected events in the media industry calendar - an event that has the potential to change lives.

You’ll also be bringing your organisation’s name and brand to a wide and diverse audience.

Nine out of 10 people with a mental health problem say they have experienced discrimination. With its immense power to inform, educate and change public perceptions, the media can help stop this happening.

We honour those writers, producers, broadcasters, bloggers, journalists and actors who have made an exceptional contribution to changing attitudes toward mental health problems.

By sponsoring our Awards, you’ll be helping us to challenge the myths around mental health and to provide advice and support for everyone facing a mental health problem.

Your Mind Media Awards sponsorship can be incorporated into your existing social responsibility strategy - or it can be the starting point for promoting your organisation’s social impact and positive image to your stakeholders.

See page 8 to choose the type of sponsorship that suits your organisation.

“A lovely, profoundly moving event.”

Jimmy McGovern, Writer and Awards judge

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Enhancing your brand It’s well known that customers and supporters have a positive impression of organisations that are helping to make the world a better place. As Mind is the mental health charity for England and Wales, your association with our prestigious Awards will reflect positively on your brand.

Your logo, and copy about your organisation, will feature prominently on marketing and publicity materials, on and offline, in the build up to the awards ceremony and at the event itself.

Every year our awards attract a vast array of high-profile talent from across the media world and this year will be no exception. Your organisation’s visual presence at the ceremony will link you with many of the celebrities and leading media professionals involved in the Awards.

Press coverage Our awards receive extensive coverage in the national media. With your organisation’s sponsorship prominently shown throughout the event, your brand will reach an even wider audience.

In 2011, national media coverage of the Mind Media Awards reached an audience of over eight million people. This included coverage in The Daily Telegraph, The Guardian, Daily Star and OK magazine, as well as mentions on BBC Radio 1’s Chris Moyles Show and BBC Radio 5 Live.

Our media team will support your own media work through trade, local and national media, as well as maximising coverage for the Mind Media Awards.

Our public relations work begins with our call for entries in April and grows throughout the year with shortlisting, judging, pre-event and post-event publicity and winners’ press releases in November.

We make sure our PR campaign covers all aspects of the Awards - the event itself, the celebrity host and guests, the sponsors and the nominees. We also seize any news opportunities to highlight the Awards.

As soon as you become a sponsor, we can build your association with the Awards and our publicity materials - giving you even more exposure.

With Stephen Fry as this year’s Awards’ host, we anticipate even greater media interest.

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Social media coverage Our social media impact is soaring – here are the numbers: • Last year, we covered the awards live on Twitter. Through 810 tweets, we reached 365,591 people with 1,776,633 impressions.

• As well as that, Mind president Stephen Fry and Mind ambassador Alastair Campbell both tweet and blog about the Mind Media Awards, reaching over 4.5 million people.

• Our Facebook pages reach over 23,000 people and, during the Mind Media Awards, our posts created over 79,000 impressions and 489 clicks (including likes).

Networking Before and after the ceremony, there are great opportunities for you to network over drinks and canapés. Last year’s audience was made up of leading decision makers in television, print, radio and the mental health world, as well as actors, presenters, journalists and members of the national press.

Access to our audience • As a sponsor, we can offer your organisation access to thousands of potential new customers and supporters through our website and in our magazines which reach thousands of Mind’s supporters.

• Mind online: last year, our website attracted 3.7 million visits. We have over 21,000 Twitter followers and reach over 23,000 people on Facebook.

• Mind magazines: our magazines, which will feature articles on the Awards, are sent to over 35,000 Mind supporters every year.

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Choose your sponsorship deal There are two ways you can sponsor the Mind Media Awards. You can be our headline sponsor or sponsor one of the award categories.

Headline sponsor (£12,000 plus VAT) Branding This year’s event will be promoted as the ‘Mind Media Awards 2012 sponsored by your organisation’ on all publicity materials.

Your organisation’s name and logo will appear prominently alongside all branded materials (on and offline) about the Mind Media Awards 2012. This will include invitations, the Awards ceremony programme and the showreel to be shown on the night.

Digital Your organisation will feature as Mind Media Awards’ headline sponsor on the homepage of our website mind.org.uk and throughout the site (which attracted 3.7 million visits in the past year).

The Mind Media Awards web pages mind.org.uk/media_awards will carry a headline editorial about your organisation’s involvement on the sponsors’ page plus links to your organisation’s website throughout the Awards web pages.

A blog on Mind’s website will promote your organisation’s involvement in the Awards.

Your organisation’s support will be acknowledged in all Mind’s Facebook posts about the Awards and in all promotional tweets, reaching an audience over 39,000 people.

Shortlisting and judging ou will have the option of a place on the panel to shortlist nominations for the Awards across all categories.

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Media coverage Your organisation’s name will feature in all press releases, including the official announcement of the shortlist and press releases about the Award winners.

We will make reference to your organisation in all media briefings.

The Awards ceremony You will receive on the night: • Six VIP guest invites • VIP pre-awards champagne with the judges • A photo opportunity with the Awards host Stephen Fry, judges and winners • A special acknowledgement in the opening speech of the ceremony • Free floor space for your promotional stand on the evening of the Awards • Next day access to event publicity materials, including celebrity photographs and the Mind press release • A full page in the Awards ceremony programme about your organisation and why you have chosen to support the Awards (if you finalise your headline sponsorship by the end of August 2012).

Stars of ITV’s Emmerdale at the Mind Media Awards 2010

Rebecca Front, host of the Mind Media Awards 2011

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Category sponsor (£5,000* plus VAT) The categories available for sponsorship in 2012 are on page ?

Digital The Mind Media Awards web pages at mind.org.uk/media_awards, will carry a short editorial about your organisation’s involvement on the sponsors’ page and links to your organisation’s website throughout the Awards web pages.

Your organisation’s support will be referenced in all Mind’s Facebook posts about your sponsored award category and in all promotional tweets about your sponsored award category, reaching an audience over 39,000 people.

Shortlisting and judging You will have the option of a place on the panel to shortlist nominations for your sponsored award category.

Media coverage Your organisation’s name will feature in all press releases about your sponsored award category.

We will make reference to your organisation in all media briefings about your sponsored award category.

The Awards ceremony You will receive on the night: • Three VIP guest invites • A photo opportunity with the Awards host Stephen Fry, judges and winners in your sponsored award category • Acknowledgement of your organisation’s category sponsorship by the host and your logo featured on the showreel about your sponsored award category • Your organisation’s name in the Awards ceremony programme next to your sponsored award category. *W e are pleased to confirm a special rate of £4,000 plus VAT for category sponsorship by not for profit organisations.

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Awards categories Broadcast and media awards categories Documentary: awarded to a factual TV or online programme of at least 15 minutes’ duration.

Features and factual entertainment: awarded to a feature on a magazine style TV or radio show.

Speech radio: awarded to a factual, drama or ‘docu-drama’ radio programme of at least 15 minutes’ duration.

News and current affairs: awarded to a feature, report or bulletin on a news and current affairs programme on TV, radio or online that is no longer than 15 minutes.

Sponsored by Samaritans in 2011.

Drama: awarded to a single or series drama broadcast on TV or online.

Soaps: awarded to a continuing TV, radio or online drama that is broadcasted several times each week.

Digital media: awarded to an individual or organisation that has used new media channels (including blogs, social media and websites) to raise awareness of mental health issues.

“I am thrilled that EastEnders has won this award. Playing the bipolar storyline was one of the biggest achievements that I have had at EastEnders and I was honoured that I was entrusted with the task of portraying an issue that so many people are affected by. From the letters and feedback I have received, I am glad that EastEnders was brave enough to raise awareness of such a sensitive issue.”

Lacey Turner, EastEnders actress

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Individual awards categories Journalist of the year: awarded to a print, broadcast or online journalist for their outstanding contribution to raising awareness of mental health issues. Sponsored

by AXA in 2011.

Student journalist of the year: awarded to a print, broadcast or online student journalist for content in a student publication or a piece of journalism completed as part of a university course, which shows excellence in explaining mental health issues, tackling discrimination and taking a fresh perspective.

Special awards categories Speaking out: awarded to someone with experience of mental health problems who has made an inspirational contribution to at least one of the shortlisted entries. Sponsored by Comic Relief in 2011.

Making a difference: awarded to a broadcaster or individual whose innovative and sensitive work on mental health has made a genuine impact. The award is for those who set the agenda and initiate change. Sponsored by Euro RSCG London in 2011.

“It means so much to have won Mind’s Making a Difference award. One of the worst things about having a mental health problem is feeling that you are alone and so to be recognised for helping to raise awareness, which will hopefully help others going through the same thing not to feel so isolated, is just the best feeling.”

Marcus Trescothick, England cricketer

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What our sponsors say Previous Mind Media Awards have attracted high profile sponsorship from major organisations and the media. Here’s what some of our sponsors from last year said. “ The Mind Media Awards are helping to challenge people’s understanding of mental health by recognising the talented broadcasters and programme makers who aim to eradicate the misconceptions around this illness.

Having attended these awards several years in a row now, I am repeatedly overwhelmed and humbled by the incredible stories that are brought to my attention.” “ People’s views and feelings about mental health are deeply influenced by the media. As a sponsor of the Mind Media Awards, we are proud to have played a part in recognising the good work of journalists who challenge the prejudice and stigma that are still unfairly associated with mental illness. Through their endeavours, they have shown how, with effective care and support, people affected by mental illness can be helped to live active, fulfilling lives.” “ Samaritans believes that, in order to create a society in which fewer people die by suicide, it’s vital that people, and young people in particular, gain a better understanding of mental health issues. That’s why we’ve been proud to work with the Mind Media Awards to recognise the achievements of broadcasters who have made the effort to address these issues in what can be a challenging environment.” “ Comic Relief prides itself on communicating serious issues in an accessible and engaging way and we have been proud to be co-sponsor of the event.

The volume and quality of entries is a testament to the importance of this event, and the programmes shortlisted have all made a valuable contribution to breaking down the stigma surrounding mental distress.”

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When the Mind Media Awards stop, we carry on Time to Change, the anti stigma campaign run by Mind and Rethink Mental Illness, is working hard to support the media industry all year round.

We have developed an online media resource for journalists that provides advice, facts and inspiration to help them accurately portray mental health problems.

We have produced a training film featuring interviews with media industry experts who are leading the way in helping to reduce stigma. The film showcases many previous Mind Media Awards winners and nominees.

Our Time to Change series of media seminars brings together journalists who are keen to learn more about mental health issues through the insight of their peers and the experiences of people who live with mental illness.

We also assist documentary-makers, media researchers and script writers with their research through our media advisory service.

Find out more about our work at: time-to-change.org.uk

Benedict Cumberbatch starred in Stuart: A Life Backwards, Drama award winner 2008

Rebecca Atkinson starred in Channel 4’s Shameless, Drama award winner 2010

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How to sponsor To sponsor the Mind Media Awards 2012, please contact: Steve De’Ath Corporate Partnerships Manager 020 8215 2242 s.death@mind.org.uk Mind 15-19 Broadway Stratford London E15 4BQ mind.org.uk/media_awards Registered charity number 219830

Stars of Channel 4’s Hollyoaks, Soap award winner 2008

Shappi Khorsandi, host of the Mind Media Awards 2009

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