FA_p24-31 Vol4-5 Essays

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SKILLS FEATURE

Q

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ESSAYS

ARTICLES

Let’s break the dominance of the big five banks. Let’s turn five into at least seven so there is proper choice for the consumer (a) What type of market structure would the banking industry be classified under? Explain. [10] (b) Examine whether there is a need for governments to intervene in the banking industry? [15]

PART A

enjoyed by incumbent firms are a major natural barrier to entry. A new bank considering entering the market will have fewer customers (Q) compared to an existing bank with a larger number of customers (Q2). Hence, the new entrant will face a higher average cost of production compared to the existing firm. This higher average cost serves as a natural barrier to entry. Besides the market structure of banking industry being oligopolistic due to high natural barriers to entry, there are also significant artificial or created barriers that restrict competition, resulting in a few large players dominating the market. Banks differentiate themselves by building brands to distinguish themselves from their competitors. By spending large sums of money on advertising and on renovating outlets in unique ways, banks

FIGURE 1 Internal economies of scale as a natural barrier to entry

T

he banking industry should be classified under market structure of oligopoly. The characteristics of the industry determine the behavior of firms in the industry, which further determines the type of market structure those firms are classified under. A feature of the banking industry is the presence of a small number of big firms. As given in the prompt, five banks share the entire market, which gives each bank a substantial market share and customer basis. The industry of banking is dominated by a few large firms—a key feature of oligopoly. Another feature of oligopolistic firms is that firms are price setters, since they dominate the market and sell differentiated products or services. Each firm faces a downward sloping demand curve for its products and services. Banks are price setters, since different banks can charge different prices for loans, since the terms and conditions of the various loan types differ. Different prices are also seen from the differing deposit rates offered between banks as they differentiate between the types of loans and the service as well as credibility of banks. Banks are also differentiated in terms of the location of the banking outlets, the network of ATMs, and the types of privileges offered to various types of credit cards. This feature of a

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CONTENT BUSTER

THE DEBT ISSUE

selling firm being a price setter makes the market structure one that is imperfectly competitive. Another feature of the banking industry that makes it an oligopolistic one is the presence of high or significant barriers to entry. Barriers to entry serve to deter or to make it difficult for new firms to enter and exist in various forms—categorized broadly into natural and created barriers to entry. Due to the high financial capital required in setting up a bank, for rental of branches and for the cost of setting up branches, this serves as a significant form of barrier to entry for new firms looking to enter as they need as much financial capital. Because of the higher setup cost, there are significant internal economies of scale to be reaped. Greater internal economies of scale

It’s important to occasionally bring in key linking sentences to relate back to the key part of the question, which is reasons for the categorization of a particular industry as a certain market structure.


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