MINISTRY OF ECONOMIC DEVELOPMENT AND TRADE OF UKRAINE
In collaboration with
TOURISM & RESORTS DEPARTMENT
June 21, 2016 — Day 2 Club of the Cabinet of Ministers of Ukraine, 7 Institutska St, Kyiv
Event
Conference on Destination Branding: keys to building a successful reputation
1:30 pm — 1:45 pm
Event
Speakers, moderators, panelists
Conference on 9 am — 10 am
PROGRAMME & PARTNERS
10 am — 11 am
1:30 pm — 3 pm Lunch hosted by PLASKE SA
LIVE Live Stream of all conference available on destinationbranding.in.ua
• Ms. Ivanna KlympushTsyntsadze
Vice Prime Minister for Euro-Integration and Euro-Atlantic Integration
• Mr. Vitali Klitschko Head, Kyiv City State Administration
• Ms. Yuliya Klymenko Deputy Minister of Economic Development and Trade of Ukraine
Premier Palace Hotel 5-7/29 Shevchenka Blvd / Pushkinska St, Kyiv
• Mr. Altai Efendiev
President, ICC Ukraine the Secretary General of the Organization for Democracy and Economic Development – GUAM
Speakers
Mr. Taleb Rifai Secretary-General, World Tourism Organization (UNWTO)
10 am — 11:30 am
Registration 11 am — 11:30 am
Masterclass on Tourism • Mr. Tom Buncle Managing Director, Yellow Railroad Destination Branding and author of the UNWTO Handbook The Masterclass will provide insights into: — Destination brand vs country brand — How to build a tourism destination brand — Bringing the brand to life — Managing the brand — Integrating the brand into the global marketing plan — Measuring impact
on Destination Branding
• Mr. Valeriy Pekar The New Country Civil Platform
11:30 am — 11:50 am Coffee Break
Session 1 — The impact • Mr. Tom Buncle Yellow Railroad, of the technological scene setting & moderation revolution on • Мr. Eduardo Santander European Travel Commission, panelist destination branding
2 pm — 5 pm • Ms. Tatiana Markova Odessa • Ms. Marta Ivanyshyn Lviv • Ms. Yulia Zgurska Kharkiv • Mr. Oleksiy Miroshnikov Kherson
• Mr. Denys Man Zakarpattya • Mr. Nazar Yavorskii Ternopil • Mr. Sergii Mirnyi, Ms. Ganna Rozhkova Chernobyl
5:30 pm — 7:30 pm Welcome cocktail
The technological revolution has empowered consumers to be the best brand ambassadors or the worst whistle blowers for any destination. Today, content marketing and the sharing of experiences and opinions drive the image and the reputation of any tourism destination. This session will discuss what is the real impact of the technological revolution on destination branding, what are consumers looking for and how can public and private sector work to maximize the opportunities of this change in consumers behaviour and media channels.
Official tour operator
Venue & accommodation partner
Accommodation partner
Cocktail reception & accommodation partner
Accommodation partner
Regional partner
Regional partner
Design partner
Event partner
Transfer partner
Event partner
Information partner
Information partner
3 pm — 5:30 pm
Session 2 — The changing role of National Tourism Organizations and Destination Management Organizations in building and managing destination brands The technological revolution, the empowerment of consumers, the natural and manmade risks affecting destinations and the links between national and tourism brands are changing the role of national tourism administrations and destination management organizations.
• Мr. Dmitriy Sholomko Google, panelist
• Mr. Oleksii Murovtsev Amadeus, panelist
• Mr. Bas Godska Acrobator, panelist
• Mr. Belen Carmona Minube, panelist
• Mr. Ramazan Cokcevik Turkey Ministry of Culture and Tourism
• Ms. Sandra Carvao Communications, UNWTO, scene setting & moderation
• Ms. Vella Leslie Malta Tourism Authority, panelist
• Ms. Tatiana Zhdanova Brand House, panelist
• Mr. Ivan Liptuga Tourism & Resorts Department, Ministry of Economic Development and Trade of Ukraine, panelist
• Mr. Anton Taranenko Kyiv City Administration, panelist
• Mr. Yuriy Fylyuk Teple Misto — Ivano-Frankivsk, panelist
This session will look into the role of NTOs and DMOs in this changing landscape.
5:30 pm — 5:40 pm
Conclusions
11:50 am — 1:30 pm
1:30 pm — 2 pm Coffee Break
Regional Case Studies of Destination Branding in Ukraine
Keynote Speech on Global Trends in Tourism Branding
General partner
Press Conference
• Mr. Volodymyr Shchelkunov
11 am — 1:30 pm
Signing of the MOU between Regions of Ukraine on Establishing of the National Tourism Organization
Registration
June 20, 2016 — Day 1 Event
Speakers, moderators, panelists
1:50 pm — 2:20 pm
Opening Ceremony keys to building a successful reputation
Conference Partners
• Ms. Sandra Carvao Chief of ommunications, UNWTO
5:40 pm — 6 pm
Closing Ceremony
• Mr. Taleb Rifai Secretary-General of UNWTO
• Mr. Ivan Liptuga Director, Tourism & Resorts Department, Ministry of Economic Development and Trade of Ukraine
18:30 pm — 9 pm Cocktail reception at Intercontinental Hotel Kyiv
• Mr. Yaroslav Vedmid Postmen, panelist
Design by Ivan Voin Studio, 2016
Organized by