CREDENTIALS
2016
About
A B O U T N E WS M E D I A NEWSMEDIA is a full service PR Agency. We always put our clients first. We believe that media is the most important factor for building business and brands. To deliver this we created integrated services from aggressive price control to IP ownership, innovation and creativity to traffic and production.
MISSION
Vision
A leading PR Agency in Vietnam at global standard within coming in 5 years.
To provide leadership in PR brand building with execution, creativity, holistic approach and excellent performance.
core value
Insightful and Strategic
Creative and trendy
Expert and dedicated
Consumer oriented and responsible
what we do TRADITIONAL
SOCIAL
DIGITAL
TELEVISION
SOCIAL NETWORK
ONLINE ADVERTISING
PRESS
(FACEBOOK, YOUTUBE,
SEM/SEO
RADIO
INSTAGRAM,...)
WEBSITE
MAGAZINE
KOL NETWORK
MOBILE APPS
PARTNERSHIP
HIGH CREATIVE
INNOVATIVE
PACKAGE
CONTENT
SERVICE
OUR SERVICES
BRAND PR DIGITAL COMMUNICATIONS EVENT MANAGEMENT
CRISIS MANAGEMENT
how we work with client BRIEF DISCUSSION Client’s brand and marketing communication context Project/campaign objective Client’s specific demand stud
MASTER BRIEF
INSIGHT
RESEARCH & ANALYSIS
SERVICE ENCOUNTER
Research (Industry, Trend, Influence factors) Client’s SWOT analysis Communication issue to solve
In-depth Research Recommendations on current issues Execution guidelines Operation plan Measuring Methods Estimated Outcomes & committed ultimate result
CONCEPTUAL PROPOSAL
DETAIL PROPOSAL
SOLUTIONS PROPOSED
EXCUTION & VALUATION Implementation Tracking records Report Real-time optimation
IMPLEMENTATION
RESULT DELIVERED
WHY
NEWSMEDIA WE CONNECT ACROSS ALL MEDIA PR AND DIGITAL COMBINATION CREATIVITY PEFECT BALANCE OF CREATIVE AND EXCUTION STRATEGY COST-EFFECTIVE
WHY
NEWSMEDIA PUBLIC RELATIONS
Strategic PR will not just promote a brand but also establish and maintain an ongoing dialog between a brand and its audiences. Led by client corporate business goal, a team of experienced. We develop and execute aggressive strategy that in line with IMC and deliver brand marketing objectives
WHY
NEWSMEDIA PUBLIC RELATIONS No matter corporate or brand, a good reputation is an essential asset for every business. We consultants work with strategic PR understand that it is not just protect but also sustain its client reputation in big picture including traditional and online environment. The team has earned its reputation for solutions that monitor the reputation of an individual or brand, addressing contents which are damaging to it, and produce proactive plan to early warning signals and reputation problems.
WHY
NEWSMEDIA DIGITAL COMMUNICATION ONLINE PR team is a leader in leveraging these new media channels for favorable opinion on internet. With a deep understanding of the internet, social networks, digital marketing and experience in managing public opinion from traditional PR, well trained online PR consultants not only ensure online exposure but also reputation on the internet through reaching consumers, bloggers and the media community on a more personal level - on their own terms.
WHY
NEWSMEDIA EVENT MARKETING Every event tells a story. We create events and make sure every single detail run as part of an interesting story. The firm expertise in event management are not only experience of logistic arrangement but also planning and executing for strategically communicational opportunities that are conducted in creative and meaningful way.
WHY
NEWSMEDIA CRISIS & ISSUE MANAGEMENT Simply telling the truth may not be enough. The way of communicating with the media, the public and other audiences play a vital role in getting the company to a satisfactory situation. By understanding deeply local market that include politic systems, media environment and cultures, our crisis strategists can not only help client stay ahead of potential threats but also quickly earn satisfactory situation. We help its clients develop crisis plan, simulate crisis plan, make emergency preparedness, manage during crisis as well as provide executive media training and crisis audit.
OUR TEam MANAGEMENT TEAM
Digital TEAM
Account TEAM
Design team
creative team
BUSINESS SUPPORT
TEAM MEMBERS
OUR TEam
LOAN NGUYEN
huong truong
Loan owns a very wide database of journalists from Grade A to Grade C media, from high profile to senior level from assorted categories.
Having 7-year experience in PR industry, working with wide-range clients & leading many projects from Beauty, Lifestyle to Nutrition Healthcare. She’s now heading her Blue team specializing in Consumer Practice.
MANAGING DIRECTOR
To her, media relations not only count for media coverage, news & press activities but also a chance to understand media insight through years and get them to share what they’re really interest from brands. She’s doing excellent job to build and maintain media relations & advocacy.
HEAD OF ACCOUNT
Her strong capabilities are handling integrated campaigns, which include PR, Digital & Event activities. Passion, Commitment & Result-Oriented are Huong’s top wordlist.
OUR work DOVE TONIC 2 PR CAMPAIGN
Articles: 26 (20 print + 6 online) Partnership: Herworld + Bazzar Reach to 1.000.000 audiences
OUR work IAM DOVE GIRL
PR CAMPAIGN
Articles: 22 articles 1 partnership with Elle magazineReach to 600.000 audiences
OUR work OMO Tet
PR CAMPAIGN Articles: 100 (56 print + 44 online) Partnership with TT online & print Partnership tuoi tre TV Reach to 3.200.000 audiences
OUR work
SIMILAC GAIn PLUS PR CAMPAIGN
Articles: 125 (65 print + 60 online) Survey: webtretho Partnership: Tiep thi & Gia dinh Interactive: Vnexpress.net http://vnexpress.net/interactive/2014/dinh-duong -cho-tre/?utm_source=search_vne Reach to 2.400.000 audiences
OUR work OMO SUMMER PR CAMPAIGN
Articles: 120 (70 print + 50 online) Partnership with TT online & Print Partnership with TT TV Reach to 4.000.000 audiences
OUR work Ensure
PR CAMPAIGN Articles: 100 articles (60 print + 40 online) Partnership: 5 partnership with Suc khoe & Doi song daily, Suc khoe & Doi song weekly, An Ninh Thu Do, Sai Gon Giai Phong, Thanh Nien. Tivi show: Suc song moi – VTV3, Chao buoi sang – HTV7, O2TV – Sưc khoe cho moi nguoi, Suc khoe – VTV9 Giao lưu trực tuyến: Sức khoẻ & Doi song online Reach to 12.000.000 audiences
OUR TEam
phuong NGUYEN HEAD OF DIGITAL
As a Planner: Pitching Project winning Abbott, Honda, Vinamilk, KinhDo Mondelaz, PNJ, The Pizza Company, Swensen’s, Pond’s, Mobifone As a Founder Co-founder of Chomp. Chomp is one of the nine startups that graduated from Vietnam SiliconValley project (the first government sponsored startup incubator program) in Vietnam. Chomp is the very first start-up in Vietnam provides an end-to-end solution for marketers to create activate, and track cross - platform social marketing and social commerce advanced hashtag campaigns, bringing added value and data.
OUR work MSX 125
DIGITAL CAMPAIGN https://www.honda.com.vn/dautruongmsx125/ Customization Contest – Đấu trường MSX125 : 93 customized MSX125 Photo contest on Facebook: 19.000 contestantsSocial Seeding (Forum, Hot fanpage, Celebrities’s fanpage): 20 topics and posts Media: Facebook Ads, Google Display Network (GDN), Google Search (SEM), Gmail Ads Reach to 8.700.000 audiences
OUR work
SIMILAC 2015 – IQ WOLRD CHO BE HOC HOI QUA CAC GIAC QUAN DIGITAL PR & ACTIVATION CAMPAIGN Digital Activation – Press Conference 26 news, 31 hot moms posts and 31 online articles IQ World platform and Photo contest for moms with Webtretho Partnership Media: GDN, SEM, Webtretho Display Ads, Gmail Ads Reach to 9.000.000 audiences
OUR TEam
HAO NGUYEN HEAD OF CREATIVE
- Planning content direction (Fanpage): Chuẩn Mom Chia Sẻ - Vinamilk, Guardian Vietnam, Honda MSX125, PNJSILVER. - Developing PR angle content and execution: Similac, PNJSILVER, Honda MSX125, Ông Thọ Milk. - Taking part in creating concept for pitching and execution: Dr Thanh (Plan + Viral Clip Idea), Alipas Platinum (Idea for Viral Clip), PNJSILVER (new campaign on digital platform), Sữa Ông Thọ (Re-launching with new message).
HOAI NGUYEN HEAD OF DESIGN
With experience in web, graphic, TVC and advertising design, I maintain a healthy balance between functionality and visual impact in all my work. I believe every piece of design can be a work of art. I love my work and enjoy each new project as I get it. I just joined Digital and PR work as a new experience and very ambitious about this field.
OUR work C2 “Sound Of Nature” TVC
SITUATION The platform “C2 One” has been running over the last 3 years with key communication message “Only one love, only C2”. In general, consumers understand clearly C2’s communication, especially the message “Only one love, only C2” is remembered. However, the “LOVE” factor did not come out clearly and strongly in recent TVCs. We have to find a more rational and tangible way of communication to explain “WHY WE SHOULD LOVE C2” ASSIGNMENT To propose a 45s TVC (30s & 15s cut down) with the objective to strengthen the “Only one love, only C2” message, and to reinforce the refreshing lemon flavor of C2. https://youtu.be/uqja5O9y82A
OUR work VINAMILK- CHUAN MOM CHIA SE SOCIAL CAMPAIGN
This is the fanpage where Moms and Vinamilk bands and products can interact friendly together. With highly creative content we create a hub that Mom can trust and share the process of their kids with every product of Vinamilk.
OUR work PNJ SILVER - NGAU HUNG KHAM PHA SOCIAL DIGITAL CAMPAIGN
This is the campaign PNJ Silver for the first time they run on digital and create a program for people register and get a surprise box of their new product. We create a microsite and fanpage where people can engage with brand and the ambassador Toc Tien to recieve “NGAU HUNG BOX”.
OUR work ve duong cho yeu chay MOVIE POSTER
OUR TEam
tuan NGUYEN BUSINESS DIRECTOR
Tuan Nguyen is responsible for Business and Government Relations at Newsmedia. With his MBA degree, he has financial and Technology experience including financial management/legal, Technology trend. He has strong relationship with the local business communities and legal.
OUR TEam
CHIÊU NGÂN (JESS NGUYEN) STRATEGIC CONSULTANT
Reporter of iOne, 2sao Editor of nhacso.net Manager of Mi-A, Hàn Khởi, Vân Shi Support for Hoàng Yến Chibi Interpersonal relationship with celebrities, famous people in showbiz
OUR TEam
TRÂM ANH KEN STRATEGIC CONSULTANT
Reporter and Editor of Cultural Column of bid newspaper and magazines: Thanh Niên, Sài Gòn Tiếp Thị, Người Đô Thị Interpersonal relationship with celebrities, famous people in showbiz
dinh thu hien
STRATEGIC CONSULTANT
Author of: Nổi tiếng có phải một món quà, Hồi ký Thương Tín: Một đời dông bão, Hiền là Hiền… Chief Editor of Tài hoa trẻ Editor of Thanh Niên, The Gioi Phu Nu Interpersonal relationship with celebrities, famous people in showbiz
THANK YOU!
NEWSMEDIA CO,LTD 52 ﾄ静年G DU STREET, DISTRICT 1, HOCHIMINH CITY FB: www.facebook.com/newsmediaco EMAIL: CONTACT@NEWSMEDIA.COM.VN PHONE: 08434324234234