Spring | Summer 2025
Less is North
Our Less is North Collection encapsulates timeless design with playful contrast details that are not details, but the design itself. Inspired by my childhood summers growing up in the North, this collection reflects the purity and nuances of the north.
Surrounded by water and tickled by fine white sand to the sound of seagulls circling above, we would run free and play carelessly throughout the summer. Kids on a peaceful sandy beach, dancing with the tide as the day slowly blushes and turns into night.
Colours reflect the ocean with clearwater, shadow, sky, and aurora shades. At sunrise, vibrant tones of lime evoke the feeling of fun and summer, while hues of hibiscus, peach, and lilac recall the longing for those endless Northern nights.
All the beauty of these carefree childhood memories has inspired our Spring | Summer 2025 collection, which is rich in natural qualities, exudes soft luxury and guarantees comfortable and timeless wear. Every detail speaks the poetry of nature, and each piece radiates lightness and serenity.
We invite you to feel the fabrics and embrace every detail – for it is the essence of the design.
Enjoy! Maja.
Bjork
Bolo body | Gym top | Bono body
Bolo body
Henna dress | Belastic hair elastic
Bi headband | Jewel wrap-cardigan | Bobbi bloomers | Belastic hair elastic
Nuria scarf | Nori t-shirt | Bieber leggings | Nala top | Neoma bloomers
Bina dress
Jockey polo-shirt | Hop skirt
Nope beanie | Nuria scarf | Noisy jumpsuit
Nope beanie | Bono body | Nordsea shorts
Billi crop-top | Bieber leggings
