Mini Raxevsky Magazine Spring-Summer 2013 by Mini Raxevsky

Spring - Summer 2013

ED I TOR IA L We are inspired by Greece! COLLECTION SPRING - SUMMER 2013

Here we are again! This time, we present one more special line to the kids’ fashion loyalists, particularly dedicated to ‘Mini Raxevsky’ quality and the authenticity that springs from anything that is Greek! This Collection, Spring - Summer 2013, is inspired by the eternal Greek summer. We sailed to the Greek islands, we sensed the summer breeze, we walked across the seaside holding hands and admired the luxury that flows from the simplicity and the greatness of the azure sky... We rode on colorful scooters, we revived the pin-up girls’ style, we used fancy straws to drink our orangeades and longingly tasted... cotton candy and crispy pop-corn. With our sprightful and highly creative team, and the photographer Harris Christopoulos as our mentor, we searched every nook & cranny and went about all settings of the Greek canvas to find the sceneries that would provide the perfect backdrop for our shootings. We selected the places where the sunlight generously graced our creations. So, this season we are proudly presenting you a magazine devoted to you ... in response to the love that you show us everyday! The formal wear showings of the young stars, play the leading part of this enhanced Mini Raxevsky Collection! White laced dresses and delicate ivory creations are combined with silky and satin ribbons along with matching hair accessories, refashioning the young princesses in ethereal bridesmaids. For those of you who prefer printed fabrics and bright colors, we set the trend with a challenging line, with floral dresses and vivid prints that will set off the girly-chic look! Boys will blend classical and rock showings with colorful shirts, handy shorts and comfortable t-shirts. 4

For your newborn angels, taking now their first steps, our designers have dearly engendered a collection responding to your calls. Being mommies themselves, they choose only high quality fabrics, soft and friendly to your babies’ skin. For the most important day of your baby, that of Christening, ‘Mini Raxevsky’ has the most sophisticated and elegant Christening collection that will turn your little angels into prince’s and fairies. This line is also widely selected by parents who seek to find high-class exquisite sets for luxurious moments or special parties and celebrations. You are also welcome to visit our website www.mini-raxevsky.com and enjoy a unique tour to kids fashion! Take the chance to riffle through the pages of our on-line catalogues and choose with your children their favorite designs before you visit one of our boutiques or selected multibrand shops. Boost your kids’ summer days by selecting their favorite sets among our Collections ‘Mini Raxevsky’, ‘Disney’, ‘Hello Kitty’ & ‘Renegades’. Dive with us in the most romantic, trendy, glamorous world of ‘Mini Raxevsky’ and give your children the fashion they dream of! … mini raxevsky offers exclusively what you want for your children …!!!

Marie Palandjian - Raxevsky

My Little Maid Of Honor..................06 White Chic...........................................24 My Sunny Days. ................................45 PinUp Party.........................................54 Fashion Tale...in my Dreams....... 74 Mini Raxevsky Νews........................94 Online Shop. ......................................95 Shops....................................................98

Property: MINI RAXEVSKY S.A. 20 Souri str., 121 31 Peristeri Tel. +30.210.5787852 - 4 info@mini-raxevsky.gr www.mini-raxevsky.com Copyright by Mini Raxevsky «Any reprint is restricted, unless having written acquiescence by the editor» President: Dimitra Raxevsky CEO: Avedis Balian Marketing Director: Marie Palandjian-Raxevsky marie@mini-raxevsky.gr Editor: Marie Palandjian-Raxevsky Photographers: Harris Christopoulos Artemis Papageraki

Fashion Styling: Anna Mandreka Styling Assistants: Maria Veizi Dora Nikolakakou Tiziana Battella Hair & Make up Artist: Anita Brandhuber Text Editing: Gianna Giokarini Anna Mandreka Design: Plus Design We would like to thank Oxford Company for kindly supplying the accessories used in the magazine. The accessories, as well as the entire male and female collection you can find in the stores Oxford Company and Oxford Company Woman. Toll Free Consumer Line 800.100.50.50 (valid for calls within Greece). For the bridal

collection and footwear Mr. Vassilis Emmanouel Zoulias (Boutique Acadimias 30 & Lycabettu, Kolonaki, tel +30.2107225613, Atelier 25 Vas. Sofias, Kolonaki) In addition, we thank Evita Peroni (Showroom 59, Levidou str. Kifisia), for the handmade accessories Vladilena (Facebook Page «Handmade Jewellery & Art by VladiLena») and for the handmade frames Kassiani (tel. +30.6945046585). For decorations and toys we thank Gaitanaki (31, Kifisias Av. Ambelokipoi). For the sunglasses, Panaidis Eyewear Boutique (Milioni 12 & Heraclitus str. Kolonaki, Kolokotroni 2 & Levidou str. Kifisia). For the Cakes Mrs. Popi Begnis-Begnis Catering. For the shoes, we

thank Kid Land Stores tel. +30.2109933726, www.kidland.gr, Minoglou S.A., APK Creations Kouri P.-A. Polymenea, tel +30.6944688390, Sasa Shoes (Vas. Georgiou 4a Peiraias) and Pop Up Store (Patriarchou Ioakeim 2, Kolonaki) for the Toms Shoes. We thank www.luxuryevents. gr for the candy cotton and pop-corn machines. We thank for their hospitality Astir Beach, Ktima Orizontes www.ktimaorizontes.gr, email: info@ktimaorizontes. gr, tel. +30.2109681421, +30.6937229422, Amaltheia the place, 3rd Marine of Glyfada, tel. +30.2109635770 and for the flower decorations Elite Events Athens, www. eliteeventsathens.gr tel. +30.2109419450. 5

My Little Maid Of Honor

The Romantic View of Life

White

Chic 25

MY SUNNY DAYS Make a splash with a little red, white and blue, in classic patterns like stripes and dots ÂŠ Disney

PinUp

Party Lollipops, Cotton Candy & Pop Corn

Fashion Tale...

in my Dreams

S u n f l o w e r s & Fa i r i e s

The Arising Universal Concept! Holding to development, Mini Raxevsky proudly supports the image of Greece abroad and establishes MINI RAXEVSKY FASHION as a cosmopolitan brand! Mini Raxevsky, driven by a steady upward course in the field of kids` fashion and retailing since 1989, offers guidance, support and accumulated expertise, invests to the strengthening of its `concept` and generates successful co-operations! More and more investors universally put their confidence in `Mini Raxevsky`! New partners who were in quest of the strongest

combination ‘Product & ‘Concept’, among institutional brands representing the kids` fashion world, distinguished us and set up successfully their own Mini Raxevsky boutique! Our golden “Franchising” proposal includes all the elements that integrate the perfect creation of a boutique and then its effective operation. In our times ‘know how’ engenders, ‘know when & where’ supports, ‘know better’ secures! Here, we find it important to warmly welcome our brand-new Franchisees (end of 2013- beginning of 2014) in Cyprus, Greece, Italy, Qatar, Russia, S. Africa and

Gift Card

Ukraine! Also, to greet the new multi-brand shops and e-stores globally, that placed our collections among their prime ranges. Our commitment for the end of 2013 is our further expansion and establishment in new markets and the continuation of our long-standing flow with quality and creativity! If you are interested to explore the `Franchising` opportunity, contact us today and take advantage of the privileges that our powerful brand provides. Email us at info@mini-raxevsky.gr or call at +30.210.5787852.

Silver Benefit Card

The new Mini Raxevsky Gift Card is a smart and easy way to give gifts to your loved ones! Choose the Gift Card you wish (25, 50 or 100 euros) and give the chance to your friends to choose themselves their gift, from any Mini Raxevsky store!

Earn money through your purchases! Enjoy Unique Privileges and be the first to know Mini Raxevsky News! Visit one of the Mini Raxevsky stores with the sign of Benefit Card and get more information!

Corporate Social Responsibility Mini Raxevsky proudly supports with her products the following Greek non-profit organizations, clubs, churches, schools, hospitals and other institutions associated with children. We are proud to support the following organizations: • Elpida Association Of Friends Of Children With Cancer • Friends Of Merimna • Center For Protection Of The Unborn Child 94

• Pan Hellenic Society Of Friends Of Families With Many Children (Chargeable Organisation) • Social Works Foundation (Hatzipaterio) • Saint Joseph School • S.O.S. Villages For The Children • Holy Metropolis Of Peristeri • Holy Metropolis Of Megara & Salamina • Association Of Parents&Friends Of Children With Autism • La Leche League Greece • Armenian Relief Society • The Smile Of The Child

• Foundation For The Child, Pammakaristos • Holy Church Of Pammegiston Taksiarhon Peristeri • Center Of Infants “The Mother” • Parents And Friends Association For Autistic Persons Of Evros Prefecture “Saint Vassilios” • Xatzikiriakio, Child Protection Foundation • Hellenic Association of Parents and Friends of People with Vision Problems and Additional Disabilities “Amynone” • Hearth Girl Philothea of Athens

When we wonder what a child would like to do in its spare time, we immediately think of playing... And that’s how the planning for the weekend destination begins. There is no doubt, however, that the younger family members are those who will finally choose the perfect place that will fill them with energy and experiences. One of these destinations is the Astir Beach, a unique beach concept in Attica, a short getaway that suits the tastes of all ages. There, next to the beach, vacations do not stop at the end of the summer. They continue throughout the year with fun in the water and the sand, relaxing moments enjoying juices, delicious desserts and tasty children’s menus from TGI Friday’s in a unique setting, and even educational trips to the ancient Temple of Apollo Zoster. The pristine areas, the presence of a lifeguard, the doctor and

the round-the-clock guarding of the beach create the best safety conditions for children, who can enjoy a swim and participate in activities and games with an environmental focus, organized by Astir Beach management in cooperation with Cosmote and Nivea, Astir beach official partners. Thus, time flies by while adults enjoy stress-free moments, allowing the whole family to “escape” the stress of everyday life. These conditions led Astir Beach’s management to create privileged entry options for families who choose the beach’s services throughout the year, while during the winter season daily excursions to the Temple of Apollo Zoster are organized in cooperation with schools. Browse Astir Beach’s website, www.astir-beach.com, and discover a unique destination for all ages.

Αstir Beach, Αpollonos 40 16671 Vouliagmeni, Athens - Greece tel: +30 210 8901619 / fax: +30 210 8901618 96

SPRING-SUMMER 2013

Greece! SPRING-SUMMER IN...

E-SHOP:WWW.RAXEVSKY.GR, JOIN US @ FACEBOOK!! WWW.FACEBOOK.COM/RAXEVSKY.GR

BOUTIQUES

MINI RAXEVSKY STORES in GREECE

KIFISIA: 40, Kiriazi & Kassaveti str., tel. +30.210.8015191 MAROUSI: “The Mall Athens” 35, A.Papandreou str., tel. +30.210.6300019 PIRAEUS: 81, Kolokotroni str., tel. +30.210.4115171 HALANDRI: 10, Agias Paraskevis str., tel. +30.210.6810219 GLYFADA: 20, Lazaraki str., tel. +30.210.8944242 NEA SMYRNI: 6, Konstantinou Palaiologou str., tel. +30.210.9331672 ASPROPYRGOS: “West Plaza”, Bouboulinas & Fylis str., tel. +30.210.5580166 NEA MAKRI: 34, Nikolaou Plastira str., tel. +30.22940.50059 ILIOYPOLI: 42, L. Eirinis Av., tel. +30.210.9956969 THESALONICA: “Mediterranean Cosmos” 11th km Thesalonica - Moudanion, Thermi, tel. +30.2310.474210 DRAMA: 36, G. Papandreou str., tel. +30.25210.34707 PATRA: 54, Ermou str., tel. +30.2610.275545 HERACLION CRETE: Michelidaki 11 & Vourvahon str. tel. +30.2810.228522 RHODES: Ammohostou 18 & Captain Fanouraki, tel. +30.22410.23160 ISTIAIA EVOIAS: 2, 25th Martiou str., tel. +30.22260.69435 KASTORIA: 21, Ermou str., tel. +30.24670.26757 KORINTHOS: 3, Ermou str., tel. +30.27410.25532 LARISA: “Pantheon Plaza” – 4th km K. Karamanli Av. (Old National Road of Larisa – Athens) tel. +30.2410.661839 ALEXANDROUPOLIS: 28, 14th Maiou st., tel. +30.25510.84946 98

XANTHI: 1, Brokoumi & Smyrnis str., tel: +30.25410.65253 SPARTI: 40, Kleomvrotou str., tel. +30.27310.22122 SERRES: 43, Ermou str., tel. +30.23210.65060 KALAMATA: 51 Aristomenous str. Tel. +30.27210.25651

SHOP-IN-SHOP in GREECE

“FOKAS THESSALONICA”: 48 Tsimiski str., tel. +30.2310.228733 “POLITIKOS”: 2, Kapodistriou & Amalias str., Lamia, tel. +30.22310.50784

STOCK HOUSE in GREECE

AGIOS DIMITRIOS: 21, Bouboulinas & Smyrnis str., tel. +30.210.9755995 PERISTERI: 50, Sfakion str., tel. +30.210.5907928

MINI RAXEVSKY SHOW ROOMS in GREECE ATHENS: 20, Souri str., Peristeri, tel. +30.210.5787852 THESALONICA: G. Seferi 27, Harilaou, tel. +30.2310.330575

FRANCHISE STORES INTERNATIONAL

CYPRUS-PARALIMNI: “Melekkis Center”, Onisilou 6, tel. +35723744222 CYPRUS-PAFOS: 55 Nikodimou Mylona, Acropolis Court, Shop 2&3, 8046, tel. +35726950070 ITALY-PESCARA: Corso Vittorio Emanuele 144, 65122, tel. +390852402769 RUSSIA-SOCHY: “ATRIUM” Trade Center, Navaginskay 18, first floor, tel. +89184081968 RUSSIA-EKATERINBURG: Str. Krasnoarmeyskaya 66, dept. 2.

UKRAINE-DNEPROPETROVSK: Shopping Mall “Passage”, Karl Marx 50, 4th floor, 49000, tel. +380969940264 QATAR-DOHA: Dar Al Salam Mall, 2nd floor, Abu Hamoor, PO Box 4925, tel. +97433341676

AUTHORIZED MINI RAXEVSKY BOUTIQUES

GREECE-AGIA PARASKEVI: “kidscom”, 3, Chalandriou Av., tel. +30.210.6014624 GREECE-MAROUSI: “kidscom”, 124, Kifisias Av., tel. +30.210.8067150 GREECE-SANTORINI: Shopping Center Mesarias (Kamariou turn), “Tom-Jerry”, tel. +30.22860-33345 CYPRUS-LARNACA: “Rina Center”, 21, Stratigou Timagia str., tel. +357.24812800 CYPRUS-LEMESOS: “Nayiana”, 64, Agias Zonis str., tel. +357-25751331 CYPRUS-NICOSIA: “Rina Center”, Stavrou 16, Strovolos, tel. +357.22820082

DISTRIBUTOR IN RUSSIAN FEDERATION G.N.N. Mini Raxevsky Rus Mrs. Tasalova Natalia Showroom Address: Proezd Cherepanovuh, 46A, 125183 Moscow Tel-Fax: +7-4956491787 Mobile: +7-9267471349, +7-4994081787 E-mail: mini-raxevsky@mail.ru

AGENT IN ITALY Mr. Piero Marinelli Tel. +390672672129, cell. +393486524519 E-mail: maggiore.nicoletta@libero.it Via Frascineto n.8 c.comm.Camporomano-00173 Roma

www.mini-raxevsky.com

100