Mini Raxevsky Magazine Autumn-Winter 2012/13 by Mini Raxevsky

Autumn - Winter 2012 /13

Editorial

Inspiration springs from children! Let’s celebrate it!

feel honored to share with you our winter magazine, which we created with much love, dedicated to all that gives children style and independence!

Style enhances kids’ independency and self-esteem and at the same time it helps them feel carefree. This season, our fabulous designers’ team was inspired by the childish romanticism as well as the children’s freedom to dream and look ahead. Mini Raxevsky collections launch originality and exclusivity, being always a step forward the fashion trends and firmly true-blue to quality standards, body fitting and comfort. The following pages are not enough to present the enormous range that our collections offer, however, they depict the imposing presence of our creations and we truly hope you will daydream receiving some of our inspiration! To us, it has been a very pleasant experience, a real challenge we took, to liven up our fabled designs through these pages.

to each and every occasion· school days, playtime, parties and feasts!! Particular endearment was granted also to the showing of our infant collections, which are going to be a good reason for you to make your most impressive gifts. Mini Raxevsky, Disney, Hello Kitty, Renegades! The kids’ beloved brands will accompany the most demanding children to their most demanding appearances. They will have all the necessary models in order to select their own and generate their personal style by matching models with accessories and blending the combinations that our complete collections offer. For the Godparents who will be induced to impress sometime within this winter, we propose outstanding handmade masterworks embellished with unique accessories and we promise that they are going to perform a really bright showing for their unforgettable day! It is worth mentioning that our Christening Collections are highly popular abroad for respective special babies’ moments!

It all begins with selected fabrics, soft at touch and suitable for the sensitive skin, what follows is the color matching, the stirring designs and the stylist details, we integrate with thorough patterns and perfect seam… and finally we light up with this photo shooting and present the best selections to you!

Last but not least, e-shopping! Enjoy our newly e-shop, www.mini-raxevsky.com see all range through detailed photos and profit from our big offers, up to -70%!

This season’s pictures, express the harmony of colors and the convenience of choice. Creations that combine classic with chic, folk with modern, every day outfits with formal wear… They reflect different cultures and adapt aesthetic

I take this chance to sincerely thank our faithful partners abroad as well as welcome the new proposals! Embrace Greek extraversion now more than ever before! It has always recompensed its supporters!

… mini raxevsky offers exclusively what you want for your children …!!!

Marie Palandjian - Raxevsky 04

index

Royal Celebration.............................06 Little Ballerinas. .................................26 Back to School..................................34 Rose Garden......................................52 Winter Style................................. 68 Fashion Roadtrip. .............................75 Baby Shower......................................80 Franchise - Development...............94 Online Shop. ......................................95 News. ...................................................96 Stores....................................................98

Property: MINI RAXEVSKY S.A. 20 Souri str., 121 31 Peristeri Tel. +30.210.5787852 - 4 info@mini-raxevsky.gr www.mini-raxevsky.com

Photographers: Haris Christopoulos Artemis Papageraki

Styling Assistants: Maria Veizi Afroditi Papazarkada

President: Dimitra Raxevsky CEO: Avedis Balian Marketing Director: Marie Palandjian-Raxevsky marie@mini-raxevsky.gr Editor: Marie Palandjian-Raxevsky

Fashion Styling: Anna Mandreka

Hair & Make up Artist: Anita Brandhuber Design: Plus Design Text Editing: Gianna Giokarini

We would like to thank Oxford Company for kindly supplying the accessories used in the magazine. The accessories, as well as the entire male and female collection

you can find in the stores Oxford Company and Oxford Company Woman. Toll Free Consumer Line 800.100.50.50 (valid for calls within Greece). For women’s wear and footwear Mr. Vassilis Emmanouel Zoulias (Boutique Acadimias 30 & Lycabettu, Kolonaki, tel 2107225613, Atelier 25 Vas. Sofias, Kolonaki) In addition, we thank Evita Peroni, Achilleas Accessories, Vladilena (Facebook Page “Handmade Jewellery & Art by VladiLena”) and Mrs. Eleni Kefala (tel. 6945199384) for the handmade creations. For the toys, we thank Gaitanaki and the handmade toys & frames Kassiani (tel. 6945046585). For accessories and furniture we thank lollipops (basic accessories) and for decorations Studio E (Herodotu 4, Kolonaki). For the Cakes the studio of Maria Xerikou “Sweet Creations” and Mrs. Popi

Begnis-Begnis Catering. For the shoes, we thank Kid Land Stores tel. 2109933726. www.kidland.gr, Minoglou SA, APK Creations Kouri P.-A. Polymenea, tel 6944688390 and David & Friends (exclusive representative Kickers Hellas). For the Dance items the shop dance (Solonos 29, Kolonaki). For panty hose the company Calzedonia. For the vintage items and the collectible car fiat 500, Joe Petropoulos and shop Retrosexual Vintage Shop (Taxiarchon 133, Korydallos) and for the vintage decorations Collezione Imports store tel. 2106220923. For furniture the store Avorio Kiousis tel. 2102819007. Finally, the Institute of Hypatia, Hotel King George, Megasports Riding Club and Elite Events Athens, www.eliteeventsathens.gr.

Royal 06

Celebration Special Cakes, dreamy designs

21 23

Little Ballerinas Tutu style, Glitter & Sparkles

Back to School English Style with Vintage Inspiration

Rose Garden “Elegant Tea Party”

Winter

Style

Chic & Classy

2012

p i r t d a o R Fashion 75

Baby Shower Romantic Winter Closet

Mini Raxevsky

Franchising The contemporary way to ensure professional success!

ini Raxevsky, driven by a steady upward course in the field of children’s clothing since 1989, offers guidance, support and accumulated expertise. At the same time, the company consecutively invests to the strengthening of its “concept” and generates long-lasting enterprising activity with successful co-operations! The new recent stage world economy entered, places the Franchising model on the top of selection so much for those who want to establish a new business having complete support from a topflight brand name as for the consumers that in their overwhelming majority they select to shop in prestigious branded boutiques that grants them prime service and guaranteed quality of product in good price. The golden “Franchising” proposal of Mini Raxevsky includes all the elements that integrate the perfect set up of a boutique and then its proper operation. Some of these elements are the architectural study and the profit plan, the organizational tips, the marketing strategy, the promotion of sales, the steady support to merchandising and personnel issues, the regular

presentation of complete proposals for shop windows, the packaging and a big list of exclusive privileges which contribute to a long-standing and effective enterprising activity. Our know-how combined with our extraversion led us to global strenuousness and gave the chance to entrepreneurs globally set up their own superb boutique! If you are interested and believe you are qualified to explore such opportunity, contact us today and take advantage of the privileges that our powerful brand offers. Email us at info@mini-raxevsky.gr or call at +30 210 5787852.

Mini Raxevsky

Development F

ocusing on development, Mini Raxevsky proudly supports the image of Greece abroad and establishes MINI RAXEVSKY FASHION as a global brand! Greeks, as well as more and more foreign markets, have turned impressively towards Greek products in order to

support the development that the Greek companies shoot at, putting their confidence mainly in the firms that are time-honoured at their sector. Mini Raxevsky preserves the lasting preference of its customers and subsists to her ascendant course satisfying the preference of her older but also of her new target market. This year, up to August, the company welcomed new boutiques in her Franchise Network within Italy, Cyprus and Ukraine, while in Russia one more shop opened its doors! At the same time, our collections are successfully distributed through selected multibrand shops and also at effective e-shops around the world! Mini Raxevsky strengthens the extraversion required at this rough period, by additionally participating in Pitti Imagine Bimbo for the second time in 2012, the globally leading kids` fashion fair, taking place in Florence.

Mini Raxevsky participating in Pitti Imagine Bimbo in Florence.

Our commitment for the end of 2012 is our further expansion and establishment in new markets and the continuation of our long-standing flow with quality and creativity!

E-shop

Mini Raxevsky Online Shop www.mini-raxevsky.com

SHOP NOW

Smart shopping is online shopping!

Last winter, thousands of parents, relatives, godfathers, friends.. were inspired by our electronic shop and made their purchases through www.mini-raxevsky.com. We awarded their entrustment granting them excellent service and fast deliveries in splendid packaging! We thank our faithful customers and we invite everyone this winter to enjoy the warmest shopping experience! Mini Raxevsky! Disney! Hello Kitty! Renegades! The kids’ beloved brands pride in creations of unique designing, thorough stitching and unexceptionable quality and offer to all children impressive showings and comfort from the moment of their birth, their christening day, their school wear, their playing time, their parties and on top of all their most glamorous moments. Find in minimum time the product you wish! Select the criteria you wish and we offer you detailed product description, high resolution pictures and size chart. Track the course of your order and access our new applications. Be the first one to receive our offers! Register for our Newsletter in order to receive informative messages concerning new fashion trends, promotions, invitations for parties organized at our shops, special events and genius competitions.

Profit from sales up to -70% selecting models among our past collections, and feel as if you are shopping in a Mini Raxevsky Outlet! Enjoy certified safety for your transactions! High safety prescriptions, online transactions with encryption of your data. You can easily send your gifts to your beloved sweethearts! You just select the present, we make sure it is safely delivered in Mini Raxevsky gift wrapping

For those who haven’t trained enough…at Online shopping… do not hesitate to contact us and ask for a step-bystep assistance and…welcome to our smart shopping world! 210 5787852-4 ext.133 , info@mini-raxevsky.gr .

accompanied by our magazine, exchange card and a wish card with the text that you send us along with your order! Recommend www.mini-raxevsky.com to your friends. They will have the chance to riffle through the pages of our magazine on their personal computers! You will earn even more presents and privileges! Mini Raxevsky wishes you Happy Online Shopping

facebook.com/MiniRaxevsky

twitter.com/MiniRaxevsky 95

Mini Raxevsky Gift Card The new Mini Raxevsky Gift Card is a smart and easy way to give gifts to your loved ones! Choose the Gift Card you wish (25, 50 or 100 euros) and give the chance to your friends to choose themselves their gift, from any Mini Raxevsky store!

Mini Raxevsky rewards her customers with Silver & Gold Benefit Card! Earn money through your purchases! Enjoy Unique Privileges and be the first to know Mini Raxevsky News! Visit one of the Mini Raxevsky stores with the sign of Benefit Card and get more information!

Corporate Social Responsibility The Mini Raxevsky proudly supports with her products the following Greek non-profit organizations, clubs, churches, schools, hospitals and other institutions associated with children. We are proud to support the following organizations: • Elpida Αssociation of Friends of Children With Cancer • Friends of Merimna • Center for Protection of the Unborn Child • Pan Hellenic Society of Friends of

Families With Many Children • Social Works Foundation (hatzipaterio) • Saint Joseph School • S.o.s. Villages for the Children • Holy Metropolis of Peristeri • Holy Metropolis of Megara & Salamina • Association of Parents & Friends of Children with Autism • La Leche League Greece • Armenian Relief Society • The Smile of the Child • Foundation for The Child, Pammakaristos

• Holy Church of Pammegiston Taksiarhon Peristeri • Center of Infants “The Mother” • Parents and Friends Association for Autistic Persons of Evros prefecture “Saint Vassilios” • Xatzikiriakio, Child Protection Foundation • Hellenic Association of Parents and Friends of People with Vision Problems and Additional Disabilities “Amynone”

The legendary King George Palace is a proud member of the Leading Hotels of the World. Located in the centre of Athens offers a panoramic view of the city and the Acropolis from many of its 102 ultra-luxurious guestrooms. Οn the 7th floor, the Tudor Ηall gourmet restaurant offers a unique view of the wonderfully lit Acropolis. Don’t miss to visit the magical world of Elixir Palace Spa and rejuvenate body & soul with the famous Carita therapies. www.kinggeorgepalace.com www.grecotel.com Tel: +30 210 3222210 96

AUTUMN-WINTER 2012-13

fashion trip!

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STORES GREECE

KIFISIA: 40, Kiriazi & Kassaveti str., tel. +30.210.8015191 MAROUSI: “The Mall Athens” 35, A.Papandreou str., tel. +30.210.6300019 PIRAEUS: 81, Kolokotroni str., tel. +30.210.4115171 HALANDRI: 10, Agias Paraskevis str., tel. +30.210.6810219 GLYFADA: 20, Lazaraki str., tel. +30.210.8944242 NEA SMYRNI: 6, Konstantinou Palaiologou str., tel. +30.210.9331672 ASPROPYRGOS: “West Plaza”, Bouboulinas & Fylis str., tel. +30.210.5580166 NEA MAKRI: 34, Nikolaou Plastira str., tel. +30.22940.50059 ILIOYPOLI: 42, L. Eirinis Av., tel. +30.210.9956969 THESALONICA: “Mediterranean Cosmos” – 11th km Thesalonica - Moudanion, Thermi, tel. +30.2310.474210 DRAMA: 36, G. Papandreou str., tel. +30.25210.34707 PATRA: 54, Ermou str., tel. +30.2610.275545 HERACLION CRETE: Michelidaki 11 & Vourvahon str. tel. +30.2810.228522 RHODES: Ammohostou 18 & Captain Fanouraki, tel. +30.22410.23160 ISTIAIA EVOIAS: 2, 25th Martiou str., tel. +30.22260.69435 KASTORIA: 21, Ermou str., tel. +30.24670.26757 KATERINI: 44, Megalou Alexandrou str., tel. +30.23510.32577 KORINTHOS: 3, Ermou str., tel. +30.27410.25532 LARISA: “Pantheon Plaza” – 4th km K. Karamanli Av. (Old National Road of Larisa – Athens) tel. +30.2410.661839 ALEXANDROUPOLIS: 28, 14th Maiou st., tel. +30.25510.84946 XANTHI: 1, Brokoumi & Smyrnis str., tel: +30.25410.65253 SPARTI: 40, Kleomvrotou str., tel. +30.27310.22122 SERRES: 43, Ermou str., tel. +30.23210.65060 SALAMINA: 72, Faneromenis Av., tel. +30.210.4658815 KALAMATA: 51 Aristomenous str. Tel. +30.27210.25651

SHOP-IN-SHOP in GREECE

“FOKAS THESSALONICA”: 48 Tsimiski str., tel. +30.2310.228733 “POLITIKOS”: 2, Kapodistriou & Amalias str., Lamia, tel. +30.22310.50784

STOCK HOUSE in GREECE AGIOS DIMITRIOS: 21, Bouboulinas & Smyrnis str., tel. +30.210.9755995 PERISTERI: 50, Sfakion str., tel. +30.210.5907928 98

MINI RAXEVSKY SHOW ROOMS in GREECE ATHENS: 20, Souri str., Peristeri, tel. +30.210.5787852 THESALONICA: G. Seferi 27, Harilaou, tel. +30.2310.330575, mob. +30.6944847401

FRANCHISE STORES - INTERNATIONAL CYPRUS-PARALIMNI: “Melekkis Center”, Onisilou 6, tel. +357.23744222 RUSSIA-EKATERINBURG: Mall Europa, 25 Lenina street, 2nd floor, tel. +7.9221522283 ITALY-PESCARA: Corso Vittorio Emanuele 130, 65122, tel. +39.3470046547 RUSSIA-SOCHY: “ATRIUM” Mall, Navaginskay 18, tel. +8.9184081968

AUTHORIZED BOUTIQUES – INTERNATIONAL CYPRUS-LARNACA: «Rina Center», 21, Stratigou Timagia str., tel. +357.24812800 CYPRUS-LEMESOS: «Nayiana», 64, Agias Zonis str., tel. +357-25751331 CYPRUS-PAFOS: «D.S. City Shop», 22, Apostolou Pavlou str., tel. +357.77772489 CYPRUS-NICOSIA: «Rina Center», Stavrou 16, Strovolos, tel. +357.22820082 RUSSIA-KEMEROVO: Porsh Olesya, Bylvar Stroyteley 28/1 RUSSIA-ROSTOV-ON-DON: Nagibina Str. 30, Comm.Center “Vertol City” (2nd floor), tel. +7.919.870.02.34 UKRAINE- TERNOPIL: Str. Zhivova 15 A, Comm.Center “ORNAVA” (2nd floor), tel. +38.067.810.8318

DISTRIBUTOR IN RUSSIAN FEDERATION G.N.N. Mini Raxevsky Rus Mrs. Tasalova Natalia Showroom Address: St. Flotskay 5A, 125493 Moscow Tel-Fax: +7-4956491787 Mobile: +7-9267471349, +7-4994081787 E-mail: mini-raxevsky@mail.ru

AGENT IN ITALY Mr. Piero Marinelli Tel. +390672672129, cell. +393486524519 E-mail: maggiore.nicoletta@libero.it Via Frascineto n.8 c.comm.Camporomano-00173 Roma