Spring - Summer 2014
Spring - Summer 2014
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Editorial Fashion-Forward Inspiration for Mini Fashionistas Year after year, season after season, Mini Raxevsky continues to enjoy a reputation as one of the leading companies of kids clothing globally. The brand’s effortlessly stylish aesthetic is present in every boy and girl collection. However, each time an exciting twist brings an injection of new life to delight budding fashionistas and their parents alike. We travel you to Summer Land, a place full of life, happiness, laughter, adventure, and everlasting creativity. This season the brand’s knack for producing fashion-forward is inspired by a whole spectrum of colours and trends. For Spring-Summer 2014, our designers have been influenced by the greatest gurus of fashion and have created a remarkable and stunning collection. The romantic atmosphere of Country living and the soothing charm of childhood memories are interpreted in a palette of delicate pinks and organic greens. To add a more rustic feel and elegant touch some soft neutrals were added and the bright coral is to bring a happy refreshing vibe in the palette. Confection: The combination of candy and sweets in a girly world of romantic pastels and airy fabrics. The colours are mellow and somewhat milky with a twist of lemon tart in the palette to add a more intriguing detail. The “Sugar Rush” palette carries a soft retro mood with a youthful scoop of playfulness. Acid green, aquamarine, melon, coral, fuchsia, lilac and emerald are the protagonist colours of this romantic season. This year we love the printed textiles using more of textured fabrics instead of strong patterns. The 60’s fashion is back with geometric shapes, iconic polka dots, colourful prints and mismatched patterns. The hippie movement has a strong impact in our Collection with tiedye, batik fabrics, paisley prints and wide-leg floral pants. 4
The Miami Beat Collection consists of fluo colours infused with sun and citrus energy. Happy palette of lemon yellow, lime green, bright orange combines beautifully with vibrant pink, exotic violet and rich persimmon. And if you like some adventure, we take you to Eastern Treasure & Amazonia. A Collection inspired by the jungle and the green oasis with leopard & zebra prints mixed with tropical vegetation patterns. Amazing unique animal and floral prints that will travel your imagination to a wild kingdom of exotic creatures. To sail the Greek islands with style, we created a Navy Collection that consists of elegant nautical stripes in sea blue, white and vivid red colour. Fruit prints, soft plaids and gingham prints are also an addition to our unique collection. In our special occasion wardrobe, suited for weddings, christening and birthdays, you can find elegant dresses in nude combinations such as dreamy white and soft ecru decorated with lace, delicate silk and rhinestones. In this Couture collection, this season we have included matching hair bands, bags, bracelets, hats and other dreamy accessories! Unique gifts for your loved ones, with originality, imagination and boldness invite you to take an un-forgetful trip to a world full of distinctive fashion and style. For the Tech lovers, we offer a great, modern and quick Online Shopping experience! Visit now www.mini-raxevsky.com and be the first to benefit from our sales and promotions! Visit one of our Mini Raxevsky Boutiques or selected multibrand shops and give your little loved ones the fashion they dream of!
Marie Palandjian-Raxevsky
Alice in Wonderland.......06 White Swan Lake. ...........28 South Beach.....................36 Tropical Island.................52 Yacht Club..................... 72 Baby Shower....................86 E-shop. ..............................96 Boutiques..........................98
Property: MINI RAXEVSKY S.A. 20 Souri str., 121 31 Peristeri Tel. +30.210.5787852 - 4 info@mini-raxevsky.gr www.mini-raxevsky.com Copyright by Mini Raxevsky «Any reprint is restricted, unless having written acquiescence by the editor» President: Dimitra Raxevsky CEO: Avedis Balian Marketing Director: Marie Palandjian-Raxevsky marie@mini-raxevsky.gr Editor: Marie Palandjian-Raxevsky Photographer:
Artemis Papageraki Fashion Styling: Anna Mandreka Styling Assistants: Maria Veizi Dora Nikolakakou Hair & Make up Artist: Anita Brandhuber Design: Plus Design We would like to thank Oxford Company for kindly supplying the accessories used in the magazine. The accessories, as well as the entire male and female collection you can find in the stores Oxford Company and Oxford Company Woman. Toll Free Consumer Line 800.100.50.50 (valid for calls within Greece). For handmade hair accessories, which you can find exclusively in all the Mini Raxevsky boutiques, we thank Vladilena (Face-
book Page “Handmade Jewellery & Art by VladiLena”). For decorations we thank Gaitanaki (31, Kifisias Av. Ambelokipoi). For the sunglasses, Panaidis Eyewear Boutique (Milioni 12 & Heraclitus str. Kolonaki, Kolokotroni 2 & Levidou str. Kifisia). For the cakes, Mrs. Popi BegnisBegnis Catering. For the hats we thank the designer Katerina Karoussos (Atelier Dorylatou 17, Mavili Sq.). For the furniture, the store Avorio Kioussis, www.ebonsai.gr (Kalyftaki 74, Kifisia). For the shoes, we thank Kid Land Stores, www. kidland.gr, Sasa Shoes (Vas. Georgiou 4a, Peiraeus), Tweety S.A. (Ag. Georgiou 25, Aigaleo) and Pop Up Sore (Patriarchou Ioakeim 2, Kolonaki). We also thank Cocomat shop (Patriarchou Ioakeim 2, Kolonaki) and Pet Shop Mama (L. Pentelis 5, Melissia) For the ballet accessories “danse” shop (Solonos 29, Kolonaki). 5
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White Etheral dresses in delicate lace, diaphanous silk, flowing chiffon & precious rhinestones!
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SOUTH BEACH
Neon colors & Vibrant fluorescent outfits!
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TROPICAL ISLAND Eastern Treasure & Amazonia 53
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YACHT CLUB TAKE A TRIP IN CHIC SUMMER STYLE
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Sweet & Stylish outfits for the little ones!
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New Online Shop
w w w. m i n i - r a xe v s k y. c o m
Boutiques MINI RAXEVSKY BOUTIQUES in GREECE KIFISIA: 40, Kiriazi & Kassaveti str., tel. +30.210.8015191 MAROUSI: “The Mall Athens” 35, A.Papandreou str., tel. +30.210.6300019 PIRAEUS: 81, Kolokotroni str., tel. +30.210.4115171 HALANDRI: 10, Agias Paraskevis str., tel. +30.210.6810219 GLYFADA: 20, Lazaraki str., tel. +30.210.8944242 NEA SMYRNI: 6, Konstantinou Palaiologou str., tel. +30.210.9331672 ASPROPYRGOS: “West Plaza”, Bouboulinas & Fylis str., tel. +30.210.5580166 ILIOYPOLI: 42, L. Eirinis Av., tel. +30.210.9956969 THESALONICA: “Mediterranean Cosmos” – 11th km Thesalonica - Moudanion, Thermi, tel. +30.2310.474210 THESALONICA: 50, Mitropoleos str., tel. +30.2310.228733 DRAMA: 36, G. Papandreou str., tel. +30.25210.34707 PATRA: 54, Ermou str., tel. +30.2610.275545 HERACLION CRETE: Michelidaki 11 & Vourvahon str. tel. +30.2810.228522 RHODES: Ammohostou 18 & Captain Fanouraki, tel. +30.22410.23160 ISTIAIA EVOIAS: 2, 25th Martiou str., tel. +30.22260.69435 KASTORIA: 21, Ermou str., tel. +30.24670.26757 KORINTHOS: 3, Ermou str., tel. +30.27410.25532 LARISA: “Pantheon Plaza” – 4th km K. Karamanli Av. (Old National Road of 98
Larisa – Athens) tel. +30.2410.661839 ALEXANDROUPOLIS: 28, 14th Maiou st., tel. +30.25510.84946 XANTHI: 1, Brokoumi & Smyrnis str., tel: +30.25410.65253 SPARTI: 40, Kleomvrotou str., tel. +30.27310.22122 SERRES: 43, Ermou str., tel. +30.23210.65060 KALAMATA: 51 Aristomenous str. tel. +30.27210.25651 OUTLET BOUTIQUES in GREECE AGIOS DIMITRIOS: 21, Bouboulinas & Smyrnis str., tel. +30.210.9755995 NEA MAKRI: 34, Nikolaou Plastira str., tel. +30.22940.50059 PERISTERI: 50, Sfakion str., tel. +30.210.5907928 MINI RAXEVSKY SHOW ROOMS in GREECE ATHENS: 20, Souri str., Peristeri, tel. +30.210.5787852 THESALONICA: G. Seferi 27, Harilaou, tel. +30.2310.330575 FRANCHISE BOUTIQUES INTERNATIONAL CYPRUS-PARALIMNI: “Melekkis Center”, Onisilou 6, tel. +35723744222 CYPRUS-PAFOS: 55 Nikodimou Mylona, Acropolis Court, Shop 2&3, 8046, tel. +35726950070 CYPRUS-NICOSIA: Stavraetou 2, Shop 3&4, Block D, 2035, Strovolos (Karuatides Complex), Stavrou Avenue, tel. +35722371827 ITALY-PESCARA: Corso Vittorio Emanuele 144, 65122, tel. +390852402769
QATAR-DOHA: “Dar Al Salam” Mall, 1st floor, P.O. Box 4925, tel. +97433341676 RUSSIA-EKATERINBURG: Str. Krasnoarmeyskaya 66, dept. 2. UKRAINE-DNEPROPETROVSK: Shopping Mall “Passage”, Karl Marx 50, 4th floor, 49000, tel. +380969940264 ARMENIA-YEREVAN: “Yerevan Mall”, 34/1 Arshakunyats street, tel. +37499211101 AUTHORIZED MINI RAXEVSKY BOUTIQUES GREECE-SANTORINI: Shopping Center Mesarias (Kamariou turn), “Tom-Jerry”, tel. +30.22860-33345 GREECE-CRETE (CHANIA): Hotel Pilot Beach Resort, Georgioupolis, tel. +30.28250-61903 GREECE-LAMIA: “Politikos”, 2, Kapodistriou & Amalias str., tel. +30.22310.50784 CYPRUS-LEMESOS: “Nayiana”, 64, Agias Zonis str., tel. +35725751331 ITALY-ROME: “SKELLY”, Via Ugo Ojetti n.52, tel. +390686895098 ITALY-ROME: “CHLO”, Via Paolo Emilio n. 15, tel. +390698933220 ITALY- BATTIPAGLIA: “LILLIPUT”, Piazza Aldo Moro n. 4, tel. +390828305800 ITALY-CHIETI: “LULA”, Corso Marrucino n. 178, tel. +390871321880 AGENT IN ITALY Mr. Piero Marinelli tel. +390672672129, cell. +393486524519 E-mail: maggiore.nicoletta@libero.it Via Frascineto n.8 c.comm.Camporomano-00173 Roma
Spring - Summer 2014
www.mini-raxevsky.com