Fashion advertising

Fashion Advertising Evaluate the effectiveness

Fashion Fashion History Coco Chanel Value of Brands

Fashion Advertising Size of Fashion advertising Fashion advertising means

Luxury Brands to Maslow’s Hierarchy of Needs

For Asian Vance Packard

Figure 1: jimjordanphotography (n.d.)

Fashion Advertising

Pakistani Fashion Brands HOW WOMEN ARE PORTRAYED

Figure 2: Mike henry photo (n.d.)

Miss phoumaly Chanthachak Student ID: 0233453 EDED20475: Advertising Design

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Figure 3: Mike henry photo (n.d.A)

Communication Tutor’s Name: Christian Chu Due Date: 14 May 14 3

Contents Fashion 8 9 14

Fashion History Coco Chanel Value of Brands

Fashion Advertising 18 20 22 23 24 26

Size of Fashion advertising Fashion advertising means Influence of adverting Advertising information Influence valuation Sex sells

Luxury Brands to Maslow’s Hierarchy of Needs 30 32

For Asian Vance Packard

Fashion Advertising 33 35

Pakistani Fashion Brands HOW WOMEN ARE PORTRAYED

Conclusion

Figure 4: Chanel Spring Summer 2013 Campaign by Karl Lagerfeld, 2013

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Figure 5: Bookmarc Ad Campaign Spring/Summer (2014)

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A letter from editor This magazine is going to evaluate about how is fashion advertising effective to consumer and the way of the media are going to spreads some ideas to the people. The advertising spreads the ideas, especially the the most important thing in life is appearances, they make on fashion and the way we look. The best way to make people spend the money is to advertise the products they are to buy. The fashion advertising influences the people creating the opinions and stereotypes, especially about the way they dress and how their body looks. Advertising in fashion industry today is very wide spread and using many strategies to make products sell, that range from using celebrity endorsements to social media or online marketing. Some strategies uses in fashion advertising include influence information, brands recognition and sex sells. (Navimatt, 2013)

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Fashion Fashion is a way to demonstrate a person's way of personal appearance, a show of self-concept, the amount of wealth a person may have or how the fashion and advertising sectors impact them. The fashion, media and advertising industries are very popular in every age lifestyles. Watching TV, superstars that they see, looking the online, and reading media publications are the very way that people come into get familiar with these sectors drive it is all around them. (Khorshidchehr, 2012)

The advertising that the people of these days are being exposed to be misleading is very well known in the existing team and providing the wrong concept to the women and men of these days. People only need to open a current magazine to perceive that fashion is a focus in our community.

(Khorshidchehr, 2012) Sometime the fashion advertising can be many reason for the people to change there old style to new look and it is might be effect to someone want to look more better then they are, then they decide to operation for plastic surgery or make their face and body look perfect. The present individuals are given the impractical anticipations that they can be ideal and are willing to do anything, to be that ideal individual. (Khorshidchehr, 2012)

Figure 6: Cool Lacoste Ads HD Fashion Wallpapers (2012) 7

Fashion History In this exclusive You Tube video was shows the different designs and how the lifestyle of an era and the progress of community are proportional to style, from the 1900's to the 2000's. (Shopbasil 2010)

Figure 7: Fashion history (2010)

“Don’t spend time beating on a wall hope to transform it into a door” Coco Chanel

Figure 8: Coco Chanel quotes (2013)

Figure 9: Cool Lacoste Ads HD Fashion Wallpapers (2012)

Figure 10: Cool Lacoste Ads HD Fashion Wallpapers (2012A)

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Figure 11: LACOSTE film – Life is a Beautiful Sport (2014)

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Value of Brands LACOSTE The fashion advertising agency that created the strategies for Lacoste shifted Lacoste on from being an outfits product promoting sports wear to a style product that the public desired to be part of. The fashion advertising agency modified the advertising from pictures of model’s enjoying golf outside, to images of models flying through the air in a studio in the center of space with the strapline Lacoste: A little air on this earth / Un peu d’air sur terre. This fashion advertising agency combined a idea with amazing art route and converted the style product around almost immediately of course style and high-class manufacturers do not always want concepts and great concepts behind their strategies. Quite often creative agencies need to understand that style and high-class marketing is very much about interacting the desire, position and the feelings associated with buying high-class products. Luxury fashion brands want their fashion advertising and branding agencies to create pictures of high-class and beauty that are major about decadence, satisfaction and desire.

(Belovemedia, 2012)

Figure 12: Cool Lacoste Ads HD Fashion Wallpapers (2012B)

DSquared DSquared is an interesting fashion brand as they tell experiences and set moments in their marketing. There is always a black edgy a sense of fun to their style promotional initiatives with sexual scenes of popularity and power.

The first fashion advertising campaign Belovedmedia created for Australian Merino Wool had a strong perception, headline and strategy to connect.

The idea was to picture a merino wool lambs in Sydney and add him into the style photos taken in London, UK to create an picture that really discussed wool in the language of design. (Belovemedia, 2012)

Figure 13: DSQUARED2 (2012)

FASHION ADVERTISING

Beloved Media’s creative director’s Simon and Jenny worked as a team creating the advertising, marketing strategy and tagline NO FINER FEELING

Figure 14: Woolmark – Merino Wool (2010)

The important ways of getting a brand’s message across as we know ‘one image says a thousand words’. Even though fashion advertising agencies need to keep coming up with new methods of introducing the advertising comapany initiatives for their clients, it is essential keep reliability and to connect the product and its culture.

This is why it was so interesting for us to look at high-class product Chanel’s advertising through the last 90 years. To see how fashion advertising agency have kept the Chanel product very clearly conveyed whilst quite slightly changing the pictures eventually.

(Belovemedia, 2012)

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Figure 15: Woolmark – Merino Wool (2010A)

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Fashion advertising where bigger

is

better

Fashion advertising where Figure 16: FASHION WEEK: Chanel billboard (2010)

bigger

“In a world as glitz and glam as the fashion industry, it is imperative that their outdoor advertising is as aesthetically pleasing and eyecatching as their products. With added pressure to be aesthetically pleasing, the fashion world relies on beauty to convey beauty.� (Matrixmedia, 2013)

is

Where other brands use written text that power customers to think, fashion adverting generally follow the less-is-more perfect when it comes to advertising duplicate. It is typical to see the brand or item name as the only written text used. Fashion ads are less about considering and more about seeing and sensation. Developing this psychological reaction through ads large on design and mild on line, style manufacturers are able to interact with customers by evoking feelings through elegance while having trust that it will cause involvement.

better (Matrixmedia, 2013)

Calvin Klein

Fashion advertising means image heavy displays There are many techniques fashion brands use large image ads to connect with their target market. The top players, glamour, sleek, lust, provocative, and luxury. The objective is two fold. First is to get the attention of the customer. The second is to cause a beneficial or beneficial viewpoint.

Outdoor advertising being the aggressive industry it is, neither strategy is always easy. Not only do you have to get the interest of the viewers, but you must also hold it long enough for them to find your strategy concept interesting enough to respond. (Matrixmedia, 2013)

Figure 17: Fashion advertising means image heavy displays (2013)

Size matters when advertising fashion brands One strategy used by the fashion advertising to get consumer attention is through dimension. The bigger the advertising sign is the more possibilities it has to be seen. If it is significant enough, it will cause audiences to quit and amazing at its dimension even if they (initially) have no attention in the topic.

Structures offer large canvases for wall-scape ads and amazing models. Of course, using wonderful designs does not harm. it always take a web page out of the Calvin Klein guide, getting attention through artfully (proactively) presented designs.

These are just a few illustrations of how the fashion advertising has used outside press to promote their manufacturers. Although there are new non traditional types of outside advertising, advertisements are still a great way to connect and cause many opinions on the public. the fashion advertising has done very well in using outside press to promote their brands and delivering information to consumers. (Matrixmedia, 2013)

Figure 18: Size matters when advertising fashion brands (2013)

The Influence of Advertising Dealing with advertising begins with knowing how it performs, what it does, and how it plans to influence people. May be getting advertising for provided, it does aim to impact what you invest cash on. Many individuals don't believe that they're vulnerable to being affected, let alone controlled by advertising.

However, it wouldn't be so universal if it didn't perform.

Advertisers cover up the tricky areas of advertising, because individuals will not agree to it if they observe being controlled. It needs to appear simple to be able to have an influence. (Berkers, 2014)

Figure 19: Most Effective Form Of Advertising For Reaching College Students (2012)

Advertising as information However, marketing is obviously not a resource of purpose details. The good part of a organization's items is outlined specifically. No ad will record both the benefits and drawbacks of a item. It is also not exactly a resource of finish details, as the quantity of actual details in ads is usually very little, if, actually, there is any actual details at all. So, ads are not particularly reliable as details.

(Berkers, 2014)

Figure 20: Facebook Log Out Ads (2012) 23

Influencing valuation From the comprehensive use of improve for items in ads, promoters do estimate that individuals will be affected by the precious assessment. So obviously a important number of individuals do believe the improve is somehow actual, even though it comes from a duplicate author of an marketing organization, compensated for my the maker of the item.

While other individuals may believe that doesn't impact them much, what does occur is that they get to know about beneficial appraisals, while adverse appraisals are mostly missing. The latter is not because the item isn't knowledgeable as adverse by some individuals but because one doesn't pay interest to of them. The net impact is that one is not reluctant to buy, or at least try the item.

So it's excellent to get some more purpose views about items, like from views, or from someone who will not just say she prefers something just to secure up shame about a bad option. (Berkers, 2014)

Figure 21: Consumer Protection in Social Media Advertising (2013)

Brand recognition It is not only particular products that advertisers want us to experience as familiar.

They particularly want to get familiar us with brands. This is why product images are everywhere. Not only on the items themselves, but on vehicles, pencils, tops, hats, and plenty of ads. The impact is popular, but discreet.

So when you are considering a option between items, it is excellent to be careful not to select just on the reasons for understanding of a product. If you know a product basically because you've seen the logo everywhere, you are allowing promoters select for you. (Berkers, 2014)

Figure 22: Louis Vuitton Ad Campaign Spring/Summer (2014)

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Figure 23: Marc Jacobs feat. Miley Cyrus Ad Campaign Spring/Summer (2014)

Familiarizing with products

Celebrity Endorsement

Advertising focusing only the beneficial properties of products, one might ignore that not only are there also adverse factors, but a item might not even be what we really want or need. Marketing familiarizes us with items and manufacturers. It does so in a beneficial only perspective, trying to keep us start to this familiarization procedure. When we only know about particular items, selecting a item to fulfill a particular need could come down to selecting from the record of promoted items only. But sometimes, emotional needs can be pleased somewhat by items, but may be pleased even better by other factors. When we think without self-worth, purchasing a famous car may for a while create us experience useful, but there are other methods as well to improve that feeling of value, like spending more interest to our emotions and lifestyle conditions. (Berkers, 2014)

Endorsements are commonly called "testimonials" because they began with illustrious institutions providing a reference for a product.

Marketers have been using celebrities in commercials, print campaigns and promotions for years, because done properly, it works.

Celebrities get the viewer's attention, but whether they work to sell the product depends on proper celebrity casting. For example MARC JACOBS Choose Miley Cyrus to be one of 2014 spring/summer.(Leon, 2014)

Figure 24: Marc Jacobs feat. Miley Cyrus Ad Campaign Spring/Summer (2014A)

Figure 25: Chanel Watches Horlogerie l'Instant Ad Campaign Spring/Summer (2014)

Life style identification Lots of promotion connects a product or product with a particular way of lifestyle. People who identify with that way of lifestyle, will encounter attracted to these products. When you encounter like "such and such" a individual and an ad or expert concepts that, individuals encounter willing to buy the product or product, even if it isn't given that clearly in the advertising. (Berkers, 2014)

Figure 26: Chanel Watches Horlogerie l'Instant Ad Campaign Spring/Summer (2014A)

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Sex sells "Sex sells" Advertisers commonly argue that the more sex appeal a product has, the better it will sell. Indeed, products that utilize sexual imagery sell substantially better than comparable products. (Study Guide, p.52) For men, sexy and attractive women in ads will grab your attention. Instantly, and without a need to explain anything And that is what advertisers want, instantly having our attention, as their message by itself is to most of us not really that interesting. (Berkers, 2014)

Figure 27: Calvin Klein Instagram Ad Campaign Spring/ Summer (2014)

Figure 28: Marc Jacobs Ad Campaign Fall/Winter (2014)

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From Luxury Brands to Maslow’s Hierarchy of Needs for Asians

Figure 29: From Luxury Brands to Maslow’s Hierarchy of Needs for Asians (2013)

To comprehend why customers buy high-class brands, let us go returning to comprehend customer's needs as portrayed in Maslow’s Structure of Needs. View the interesting phenomenon of WHY Asians invest way more on high-class buys than their American counter partners, even when regular wage is much reduced in Japan. This is where the Oriental comparative of Maslow’s Hierarchy of Needs came about to comprehend Asian`s romance with high-class brands. (Elitethinkegg, 2013)

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Figure 30: From Luxury Brands to Maslow’s Hierarchy of Needs for Asians (2013A)

The Western need for self-actualization is changed in the Asian perspective by the needs of status, admiration and affiliation which seems sensible that luxury brands and `brand named` items in common are considered as much more reputation than common items because manufacturers develop a group and it symbolizes a certain position and earnings level. However, freedom and freedom are not as important in Japan, or at the very least do not have the same associations as in the Western.

(Elitethinkegg, 2013)

The behavior towards manufacturers among customers in Japan can be ambivalent. For high-class products, whether it is style high-class, or home high-class products, manufacturers certainly issue as the point that one can manage them are considered as position signs, which is something taken very seriously in the Oriental lifestyle.

The difference boils down to the substance between the Oriental and European customers with regards to mindset, main concerns, and needs as portrayed in the Maslow`s Hierarchy of Needs. (Elitethinkegg, 2013)

Figure 31: From Luxury Brands to Maslow’s Hierarchy of Needs for Asians (2013B)

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Figure 32: Designing For A Hierarchy Of Needs (2010)

There are five levels that beyond these needs, other levels of needs exist. These include needs for understanding, knowledge, aesthetic appreciation and purely spiritual needs. Advertisements can make appeals to these additional needs and so gain a consumer’s attention.

These are depicted in this picture, an expanded version of Maslow’s original hierarchy. (Study Guide, p.37)

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In 1957, Vance Packard wrote a book concerning advertising that appeals to people’s hidden needs (Vance Packard (1957): The Hidden Persuaders, Re-published Ig Publishing, 2007). Packard identifies the following eight advertising appeals:

“Selling emotional security: Maslow Level 1 Selling reassurance of worth: Maslow Level 4 Selling ego-gratification: Maslow Levels 3 and 4 Selling creative outlets: Maslow Levels 4 and 5 Selling love objects: Maslow Level 3 Selling a sense of power: Maslow Level 4 Selling a sense of roots: Maslow Level 2 Selling immortality: Maslow Level 5 ” (Brommage, n.d.)

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Pakistani Fashion Brands Are Dropping Female Models From Billboards

Figure 33: Pakistani Fashion Brands (2013)

Female designs in glitzy advertising initiatives are being shunned by fashion brands in Pakistan as they release this seasons selections, to avoid the rage of Islamic hardliners. Last season a multitude of advertisements were blacked out by campaigners protesting against pictures of a bare shouldered Bollywood celebrity in giant advertisements. This season brings the release of lawn selections vibrant colored cheap sheets worn in the summer usually with glitzy advertising initiatives presenting gorgeous designs designed to appeal to a wealthy top level.

(Business Expert, 2013)

Some advertisers cite ‘freedom of speech’ to defend their actions. But freedom of speech never overrides duty of care, the obligations of truth and the protection of others especially the moral obligations to protect children. (Study Guide, P 82)

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HOW WOMEN ARE PORTRAYED Â Â Â There is no question that ads are everywhere, in fact the common lady recognizes about 400 to 600 ads per day. There have been several research done on the opportunity of ads and how they illustrate men and women in a different way. It been found that sex in marketing have ongoing to increase since the 80's. Also more women designs as apposed to men designs are suggestively wearing these ads. In common interest publications, men are less likely to be suggestively clothed than twenty six years ago and women designs are more likely to be represented in attractive positions than are men, and less likely to be presented in more non-stereotypical or equivalent positions. (Healthyplace, 2000)

Figure 34: Obsessed with thin, (n.d.)

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Conclusion The purpose of advertising is to sell a products. Fashion advertising have to be very huge, attractive to grab more attention from the consumers and want to buy those product after the saw an advertisement. “The best ways to get attention with advertising are with strong visuals, sex, powerful headlines and humour� (Study Guide, p.33) Rather, a series of advertisement or inducements reinforce desire for a product and ultimately convince the consumer to purchase. Most, advertising companies know that advertisements appeal to some people but not to all people. Therefore, advertising agencies are rarely held accountable for sales by their clients. (Navimatt, 2013) Nonetheless, advertising agencies target a particular group of consumers for every ad. For example, it is pointless targeting a Mercedes car to unemployed people or tickets for ice skating to old age pensioners.

So the basic rule underpinning every ad is to know who the ad is speaking to. This will determine what to say, the style of language to use, and the image to portray. (Navimatt, 2013)

Figure 35: Pakistani fashion brands (2013)

Reference Texts Navimatt, 2013, Influence of Social Media In Fashion & Lifestyle, viewed 12 May 2014, http://socialmediaweek.org/mumbai/2013/07/18/influence-of-social-media-in-fashion-lifestyle/ #.U3Nndcb8lZg Business Insider, 2013, Pakistani Fashion Brands Are Dropping Female Models From Billboards, viewed 9 May 2014, http://www.bullfax.com/?q=node-pakistani-fashion-brands-are-droppingfemale-models-bil Leon. C 2014, MILEY CYRUS FOR MARC JACOBS SPRING 2014 ADS, viewed 7 May 2014, http://www.millionlooks.com/outfits/miley-cyrus-for-marc-jacobs-spring-2014-ads/ Khorshidchehr, 2012, What is a fashion?, viewed 7 May 2014, http://www.khorshidchehr.com/ Beloved, 2010, No Finer feeling, viewed 10 May 2014, http://www.beloved-media.com/portfolio/ portfolio-brand-identity-merino-wool.php Belovemedia, 2012, FASHION ADVERTISING AGENCIES &CONCEPTS, viewed 5 May 2014, http://belovedmedia.wordpress.com/2012/02/29/fashion-advertising-agencies-concepts/ Berkers. E 2014, The Influence of Advertising, viewed 11 May 2014, http://www.unenticed.com/ english.php?title=influence+of+advertising Elitethinkegg, 2013, From Luxury Brands to Maslow’s Hierarchy of Needs for Asians, viewed 13 May 2014, http://elitethinkegg.wordpress.com/2013/08/28/from-luxury-brands-to-asian-hierarchy-ofneeds/ Healthyplace, 2000, How does Today's Advertising Impact on Your Body Image?, viewed 12 May 2014, http://www.healthyplace.com/eating-disorders/articles/eating-disorders-body-image-andadvertising/ Matrixmedia, 2013, Fashion advertising where bigger is better, viewed 12 May 2014, http:// www.matrixmediaservices.com/fashion-advertising/ Shopbasil 2010, All fashion history in 140 seconds, video, 17 June, viewed 8 May 2014, http://www.youtube.com/watch?v=lrmbwThy3Iw Brommage, n.d., Marketing Eight Hidden Needs, http://brommage.freeshell.org/ut/crit/sp07/packard.pdf Urbanette, n.d., Obsessed with thin, Digital image, viewed 11 May 2014, http://www.urbanette.com/ obsessed-with-thin-media-gone-too-far/

Pictures Figure 1: jimjordanphotography, n.d., Digital image, viewed 9 May 2014, http:// www.jimjordanphotography.com/index.php#mi=2&pt=1&pi=10000&s=5&p=3&a=0&at=0 Figure 2: Mike henry photo, n.d., Digital image, viewed 5 May 2014, http://www.lifestyle-advertising-photographer.com/ index.php#mi=1&pt=0&pi=12&s=0&p=-1&a=0&at=0 Figure 3: Mike henry photo, n.d.A, Digital image, viewed 5 May 2014, http://www.lifestyle-advertising-photographer.com/ index.php#mi=1&pt=0&pi=12&s=0&p=-1&a=0&at=0 Figure 4: Chanel Spring Summer 2013 Campaign by Karl Lagerfeld, 2013, Digital image, viewed 5 May 2014, http://www.designscene.net/2013/01/chanel-spring-summer-2013.html Figure 5: Bookmarc Ad Campaign Spring/Summer, 2014, Digital image, viewed 13 May 2014, http://theessentialist.blogspot.com.au/search/label/Marc%20Jacobs

Figure 6: Cool Lacoste Ads HD Fashion Wallpapers, 2012, Digital image, viewed 3 May 2014, http://hdwallpaperpc.blogspot.com.au/2012/07/cool-lacoste-ads-hd-fashion-wallpapers.html Figure 7: All fashion history in 140 seconds (2010), [online image], viewed 8 May 2014,http:// www.youtube.com/watch?v=lrmbwThy3Iw Figure 8: Coco Chanel quotes (2013), [online image], viewed 14 May 2014, http://lovesepphoras.blogspot.com.au/2013/02/coco-chanel-quotes.html#.U3JbDMb8lZg Figure 9: Cool Lacoste Ads HD Fashion Wallpapers, 2012, Digital image, viewed 5 May 2014, http://hdwallpaperpc.blogspot.com.au/2012/07/cool-lacoste-ads-hd-fashion-wallpapers.html Figure 10: Cool Lacoste Ads HD Fashion Wallpapers, 2012, Digital image, viewed 3 May 2014, http://hdwallpaperpc.blogspot.com.au/2012/07/cool-lacoste-ads-hd-fashion-wallpapers.html Figure 11: LACOSTE film – Life is a Beautiful Sport, 2014, Digital image, viewed 5 May 2014, http://www.itssuperfashion.com/2014/02/lacoste-film-life-beautiful-sport/wallpapers.html

Pictures Figure 12: Cool Lacoste Ads HD Fashion Wallpapers, 2012, Digital image, viewed 3 May 2014, http://hdwallpaperpc.blogspot.com.au/2012/07/cool-lacoste-ads-hd-fashion-wallpapers.html Figure 13: DSQUARED2, 2012, Digital image, viewed 2 May 2014, http://belovedmedia.wordpress.com/2012/02/29/fashion-advertising-agencies-concepts/ Figure 14: Woolmark – Merino Wool, 2010, Digital image, viewed 5 May 2014, http://www.beloved-media.com/portfolio/luxury-branding-merino-wool.php Figure 15: Woolmark – Merino Wool, 2010A, Digital image, viewed 5 May 2014, http://www.beloved-media.com/portfolio/luxury-branding-merino-wool.php Figure 16: FASHION WEEK: Chanel billboard, 2010, Digital image, viewed 13 May 2014, http://www.dailybillboardblog.com/2010/02/fashion-week-chanel-billboard.html Figure 17: Fashion advertising means image heavy displays, 2013, Digital image, viewed 11 May 2014, http://www.matrixmediaservices.com/fashion-advertising/ Figure 18: Size matters when advertising fashion brands, 2013, Digital image, viewed 11 May 2014, http://www.matrixmediaservices.com/fashion-advertising/ Figure 19: Most Effective Form Of Advertising For Reaching College Students, 2012, Digital image, viewed 13 May 2014, http://trends.e-strategyblog.com/2012/09/21/most-effective-form-of-advertising-for-reachingcollege-students-august-2021-chart/3955 Figure 20: Facebook Log Out Ads ,2012, Digital image, viewed 13 May 2014, http:// theantisocialmedia.com/tag/facebook-2/ Figure 21: Consumer Protection in Social Media Advertising, 2013, Digital image, viewed 13 May 2014, http://blog.legalsolutions.thomsonreuters.com/law-and-techology/consumer-protection-insocial-media-advertising/ Figure 22: Louis Vuitton Ad Campaign Spring/Summer, 2014, Digital image, viewed 14 May 2014, http://theessentialist.blogspot.com.au/search/label/Louis%20Vuitton Figure 23: Marc Jacobs feat. Miley Cyrus Ad Campaign Spring/Summer, 2014, Digital image, viewed 14 May 2014, http://theessentialist.blogspot.com.au/2014/01/marc-jacobs-feat-miley-cyrusad.html

Pictures Figure 24: Marc Jacobs feat. Miley Cyrus Ad Campaign Spring/Summer, 2014A, Digital image, viewed 14 May 2014, http://theessentialist.blogspot.com.au/2014/01/marc-jacobs-feat-miley-cyrusad.html Figure 25: Chanel Watches Horlogerie l'Instant Ad Campaign Spring/Summer, 2014, Digital image, viewed 14 May 2014, http://theessentialist.blogspot.com.au/search/label/Chanel Figure 26: Chanel Watches Horlogerie l'Instant Ad Campaign Spring/Summer, 2014A, Digital image, viewed 13 May 2014, http://theessentialist.blogspot.com.au/search/label/Chanel Figure 27: Calvin Klein Instagram Ad Campaign Spring/Summer, 2014, Digital image, viewed 12 May 2014, http://theessentialist.blogspot.com.au/search/label/Calvin%20Klein Figure 28: Marc Jacobs Ad Campaign Fall/Winter, 2014, Digital image, viewed 14 May 2014, http://theessentialist.blogspot.com.au/search/label/Marc%20Jacobs Figure 29: From Luxury Brands to Maslow’s Hierarchy of Needs for Asians, 2013, Digital image, viewed 11 May 2014, http://elitethinkegg.wordpress.com/2013/08/28/from-luxury-brands-to-asianhierarchy-of-needs/ Figure 30: From Luxury Brands to Maslow’s Hierarchy of Needs for Asians, 2013A, Digital image, viewed 11 May 2014, http://elitethinkegg.wordpress.com/2013/08/28/from-luxury-brands-to-asianhierarchy-of-needs/ Figure 31: From Luxury Brands to Maslow’s Hierarchy of Needs for Asians, 2013B, Digital image, viewed 11 May 2014, http://elitethinkegg.wordpress.com/2013/08/28/from-luxury-brands-to-asianhierarchy-of-needs/ Figure 32: Designing For A Hierarchy Of Needs, 2010, Digital image, viewed 12 May 2014, http:// www.smashingmagazine.com/2010/04/26/designing-for-a-hierarchy-of-needs/ Figure 33: Pakistani Fashion Brands, 2013, Digital image, viewed 10 May 2014, http://www.bullfax.com/?q=node-pakistani-fashion-brands-are-dropping-female-models-bil Figure 34: Obsessed with thin, n.d., Digital image, viewed 9 May 2014, http://www.urbanette.com/obsessed-with-thin-media-gone-too-far/ Figure 35: ADORE FASHION ADVERTISING CAMPAIGN, n.d., Digital image, viewed 9 May 2014, http://www.ceftandcompany.com/adore-fashion-advertising-campaign-featuring-model-patricia-vander-vliet/ Figure 36: Miley Cyrus – Marc Jacobs Campaing (2014), [online image], viewed 14 May 2014, http://celebmafia.com/miley-cyrus-marc-jacobs-campaing-2014-six-new-photos-68741/

Miley Cyrus Marc Jacobs 2014

Figure 36: Miley Cyrus – Marc Jacobs Campaing (2014),

Fashion Advertising Issue 01