Minseo Son — Portfolio by mseo.son08

Project 00

Ideas and Ideals

Selected Works

2015 – 2019

Name

Minseo Son

To Mom and Dad

Project 00

Ideas and Ideals

Concept

Whenever I design things, I often face unexpected situations and end up getting a different design than what I originally planned back at the beginning. But whether it is intentional or not, it is still my interpretation and how I think it should be. Ideas and ideals represent what it is and what I think it is.

Contents

HERMÈS SKIN CARE

Project 01

Clean and Clear

G O A I R P O R T S H U T TL E

Project 02

Today and Tomorrow

G L YP H S + D O TS

Project 03

Dots and Details

K A I L A N I B R E WI N G C O M PA N Y

Project 04

Sea and Sky

S A M O V A R TE A L O U N G E

Project 05

Sip and Savor

CRANIUM BOARD GAME

Project 06

Laugh and Learn

I N S P I R E D B I TE S

Project 07

Berries and Baguette

DIET BUDDY

Project 08

Food and Fitness

A T YP E O F T YP E

Project 09

Letters and Language

O&M

Project 10

Apt and Able

010

024

042

060

076

092

108

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136

150

Project 01

Clean and Clear

MINSEO SON

Course

Packaging Design 2

Instructor

Michael Osborne

Title

HermĂ¨s Cosmetic Display

Category

Branding + Packaging

Deliverables

Cosmetic Display, Cosmetic Set

Semester

Spring 2017

S E L E C TE D W O R K S

“Simplicity is the ultimate sophistication.” — Leonardo da Vinci

Background

Cherish by Hermès.

Hermès is a French high fashion luxury goods manufacturer established in 1837 by Thierry Hermès. It specializes in leather, jewelry, watches and ready-to-wear. Its logo, since the 1950s, is of the Duc carriage with a horse. Hermes today is best known for its handbags as well as a range of other exclusive items. Most of its products are claimed to be fabricated from beginning to end by one person only; a guarantee of the quality and uniqueness of Hermès.

Approach

New skincare line, Hermès Cherish, is also as sophisticated as its other items. The line features a simple design that uses black, white and gold colors combination. It is light, clean but elegant in a way that still preserves the Hermès quality and catches the eyes of consumers. Sans serif fonts give the products a distinctly modern look. For the display unit, three colors bringout the luxury of Hermès as well as putting emphasis and contrast on its new products. This showcases a different side of Hermès; unique in its own way while maintaining its iconic identity.

Target Audience

Women in the 30 to 50 age group who want Hermès first skincare products and reap the rewards.

Palette

Keywords

Elegant, Chic, Luxurious

HERMÈS SKIN CARE

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MINSEO SON

S E L E C TE D W O R K S

HERMÈS SKIN CARE

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S E L E C TE D W O R K S

HERMÈS SKIN CARE

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S E L E C TE D W O R K S

HERMÈS SKIN CARE

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HERMÈS SKIN CARE

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S E L E C TE D W O R K S

HERMÈS SKIN CARE

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S E L E C TE D W O R K S

HERMÈS SKIN CARE

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Project 02

Today and Tomorrow

MINSEO SON

Course

Strategies for Branding

Instructor

Thomas McNulty

Title

Go Airport Shuttle

Category

Re-Branding

Deliverables

Identity Manual

Semester

Spring 2018

S E L E C TE D W O R K S

“Feeling comes at really unexpected moments to all of us, and they come so fast.” — Vittoria Ceretti

Background

Transportation of the present and the future.

Go Airport shuttle is the largest airport shuttle company in the world, serving more than 70 airports in the United States, Mexico, the United Kingdom, and France. Each company is locally owned and operated. GO Airport Shuttle takes pride in its service as the most economical, convenient and safe way to travel. Making sure the passengers’ journey is memorable from beginning to end.

Approach

A new identity is created to help differentiate this company in a competitive market and appeal to customers on an aesthetic level. The new logo is a combination of the word “Go” and an arrow pointing to the upper right, giving it the impression of action. The rounded typeface represents it’s friendly accessibility while the other typeface adds a clean and modern look to it. The color turquoise and orange are used to express the feeling of comfort and cleanliness, giving the brand an overall balance.

Target Audience

Travelers and families who need group transportation, and who want a more convenient and comfortable way to travel that is reasonably priced.

Palette

Keywords

Friendly, Memorable, Reliable

G O A I R P O R T S H U T TL E

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Before

MINSEO SON

S E L E C TE D W O R K S

Proposed Identity

G O A I R P O R T S H U T TL E

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MINSEO SON

S E L E C TE D W O R K S

G O A I R P O R T S H U T TL E

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MINSEO SON

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G O A I R P O R T S H U T TL E

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G O A I R P O R T S H U T TL E

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G O A I R P O R T S H U T TL E

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G O A I R P O R T S H U T TL E

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G O A I R P O R T S H U T TL E

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Project 03

Dots and Details

MINSEO SON

Course

Typography 4

Instructor

Ariel Grey

Title

Glyphs + Dots

Category

Print + Mobile Application

Deliverables

Table Book, Poster, App

Semester

Summer 2018

S E L E C TE D W O R K S

“We try to keep audiences coming back in greater numbers by doing the unexpected and not simply following a pattern or a mold or a formula.” — Kevin Feige

Background

Introducing new types of Braille to both sighted and visually impaired people.

Braille is a tactile reading and writing system used by blind and visually impaired people who cannot access print materials. Braille is not a language. It is a code by which all languages may be written and read. Through the use of Braille, the blind and visually impaired are able to review and study the written word. It provides a vehicle for literacy and gives an individual the ability to become familiar with spelling, paragraphing and other formatting considerations.

Approach

The idea is to create a functional structure where the layout is simplified so that it takes away distractions and emphasizes the words themselves. The combination of sans serif and serif fonts help with readability as well as giving a sense of focus. The use of warm accent colors is to create a feeling of comfort. Page breaks are a representation of how the blind and visually impaired see things to contrast that feeling of comfort. It introduces two points of view, and emphasizes the importance of both the new Brailles, making them known to both sides of people.

Target Audience

It is mostly for the sighted people who believe that braille is important to learn for everyday communication and can make a difference in our quality of life. It is also for the blind people who do not read original braille. Finally, it is for graphic designers and type designers who think it as a tool for personal communication and not just as a way to read books.

Palette

Keywords

Perspective, Accessibility, Perception

G L Y P H S + D O TS

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MINSEO SON

S E L E C TE D W O R K S

G L Y P H S + D O TS

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MINSEO SON

S E L E C TE D W O R K S

G L Y P H S + D O TS

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G L Y P H S + D O TS

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S E L E C TE D W O R K S

G L Y P H S + D O TS

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MINSEO SON

S E L E C TE D W O R K S

G L Y P H S + D O TS

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S E L E C TE D W O R K S

Braille

G L Y P H S + D O TS

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G L Y P H S + D O TS

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Project 04

Sea and Sky

MINSEO SON

Course

Packaging Design 3

Instructor

Christine George

Title

Kailani Brewing Company

Category

Branding + Packaging

Deliverables

Beer Label Design

Semester

Spring 2018

S E L E C TE D W O R K S

“Nearly all the best things that came to me in life have been unexpected, unplanned by me.” — Carl Sandburg

Background

Kailani in Hawaiian means the sea and the sky.

Kailani was founded in 2008 by Jeff Hansen. Hansen enjoys having a beer by the water with the soothing sound of the waves. To share that experience, he established a brewery in San Diego; most famous for its beaches and marine life. Kailani produces high quality, distinctive beers and offers a unique brewery and tasting room experience that is enjoyed by the novice and the craft beer lovers.

Approach

To fully experience every moment of it, each type of beer represents a different ocean scenery. From daytime to sunset to night. Each illustrates a starry sky, beautiful shining water and calming waves, but forms a different tone. Poly art illustration of dolphin, jellyfish and whale are used to fit into the mood of each bottle; energetic, tranquil and peaceful. They also serve as a representation of marine life in San Diego. Giving the locals and everyone else a genuine connection and experience.

Target Audience

People who enjoy and appreciate a good quality beer and who want to explore the world of beer.

Palette

Keywords

Refreshing, Crisp, Energetic

K A I L A N I B R E W I N G C O M PA N Y

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MINSEO SON

S E L E C TE D W O R K S

K A I L A N I B R E W I N G C O M PA N Y

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MINSEO SON

S E L E C TE D W O R K S

K A I L A N I B R E W I N G C O M PA N Y

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MINSEO SON

S E L E C TE D W O R K S

K A I L A N I B R E W I N G C O M PA N Y

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MINSEO SON

S E L E C TE D W O R K S

K A I L A N I B R E W I N G C O M PA N Y

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MINSEO SON

S E L E C TE D W O R K S

K A I L A N I B R E W I N G C O M PA N Y

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MINSEO SON

S E L E C TE D W O R K S

K a i l a n i B r ew i n g C o m p a ny

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Project 05

Sip and Savor

MINSEO SON

Course

Visual Systems 2

Instructor

Eszter Clark

Title

Samovar Tea Lounge

Category

Print Design

Deliverables

Promotional Book, Postcard Set

Semester

Spring 2018

S E L E C TE D W O R K S

“Creativity is nothing but the way to solve new problems.” — D iana Santos, Product Strategist and Manager at Intelia

Background

The full Samovar experience.

The Samovar tea house was founded by Jesse Jacobs back in 2002. Growing up surrounded by tea culture, Jacobs understands that tea can be the perfect device for creating peace and harmony. Samovar is an alternate reality. It invites people to slow down, to inhabit the present moment. It is a place to disconnect so that when they leave, their spirits will be elevated, nourished, and re-energized.

Approach

The relaxing sensation of a good cup of tea is introduced by a Zen-like arrangement so that it can convey the ‘carefree and live life’ message. Hand-drawn illustrations are created to give it a homemade and cozy feeling, and the imageries are for a more realistic representation of the full tea experience. In addition to that, by minimizing the use of type and vibrant colors, the calmness and the aromatic flavor of the tea are better delivered.

Target Audience

Men and women who want to experience high-quality, refreshing tea and temporarily escape from their hectic lives.

Palette

Keywords

Sophisticated, Calm, Flavorful

S A M O V A R TE A L O U N G E

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MINSEO SON

S E L E C TE D W O R K S

S A M O V A R TE A L O U N G E

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MOVAR A S

& CH

MINSEO SON

S E L E C TE D W O R K S

S A M O V A R TE A L O U N G E

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S E L E C TE D W O R K S

S A M O V A R TE A L O U N G E

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S A M O V A R TE A L O U N G E

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S A M O V A R TE A L O U N G E

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Project 06

Laugh and Learn

MINSEO SON

Course

Packaging Design 3

Instructor

Christine George

Title

Cranium Board Game

Category

Branding + Packaging

Deliverables

Board Game

Semester

Spring 2018

S E L E C TE D W O R K S

“We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.” — D r. Prabhjot Singh, Director of Systems Design at the Earth Institute

Background

The board game where ever yone shines.

Cranium is a board game created by Whit Alexander and Richard Tait in 1998. After spending the weekend playing games with his family, Richard Tait recognized the need for a game involving a variety of skills. So he convinced his friend Whit Alexander to join him in the creation of Cranium. Unlike many other party games, Cranium includes a wide variety of activities for children and their families. It is billed as “The Game for Your Whole Brain.”

Approach

The original game includes a place called Planet Cranium and alien characters. It does not have any space-related elements besides that. So, the new concept carries the space theme throughout the entire game with four new alien characters inside UFOs. The background is black with white to represent space in a clean design. Different styles and colors of planets are used to replace the old positions. All these elements combine to bring unification and aesthetics and to get closer to what the theme initially intended.

Target Audience

For the age group of ten and above who like challenges and who like to put themselves center stage. For any event, whether it is a party, a reunion, or a family game night.

Palette

Keywords

Illustrative, Unique, Hilarious

CRANIUM BOARD GAME

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MINSEO SON

S E L E C TE D W O R K S

CRANIUM BOARD GAME

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MINSEO SON

S E L E C TE D W O R K S

CRANIUM BOARD GAME

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DRAW HERE

AFEO Sleuth, sol ve, and see exactly how much you knowâ&#x20AC;&#x201D;or can guess.

DRAW HERE

EOTHA

DRAW HERE

PABLO

DRAW HERE

OTSI Act, hum, and unleash your inner impersonato r.

MINSEO SON

S E L E C TE D W O R K S

CRANIUM BOARD GAME

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MINSEO SON

S E L E C TE D W O R K S

CRANIUM BOARD GAME

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S E L E C TE D W O R K S

CRANIUM BOARD GAME

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S E L E C TE D W O R K S

CRANIUM BOARD GAME

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MINSEO SON

S E L E C TE D W O R K S

CRANIUM BOARD GAME

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Project 07

Berries and Baguette

MINSEO SON

Course

Typography 3

Instructor

Ariel Grey

Title

Inspired Bites

Category

Print Design

Deliverables

Recipe Book, Bookmark

Semester

Fall 2017

S E L E C TE D W O R K S

“The main tenet of design thinking is empathy for the people you’re trying to design for.” — David Kelley, Founder of IDEO

Background

Finger foods are the perfect way to kick off a perfect soiree.

Finger foods are portable, easy to handle, and do not require forks to enjoy them. They allow people to taste a large variety of foods in one sitting. Finger foods have been around for a long time. Over the years, they have gained more sophistication and elegance. Various cuisines have contributed to the concept, creating new finger foods for everyone to enjoy. Today, there are thousands of different recipes out there.

Approach

This cookbook includes finger foods from light to heavy snacks, small plates, starters and stylish bites to help people host different parties and gatherings. Each chapter uses a different accent color and tinted color to express a warm and easy-going feeling. For a minimalist design, fonts that have clean lines and crisp edges offer good legibility and contribute positively to the overall design. The simplicity of this cookbook allows people to focus on the imagery and instructions without compromising elegance and aesthetic quality.

Target Audience

Young adults and college students that are new to cooking and want to serve easy, yet delicious finger foods at their parties or gatherings.

Palette

Keywords

Friendly, Welcoming, Stylish

I N S P I R E D B I TE S

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inspired

BITES

A guide with all the recipes easy to make for pre-dinner bite.

MINSEO SON

S E L E C TE D W O R K S

I N S P I R E D B I TE S

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[

â&#x20AC;˘

] Make Ahead Fried tostones can be stored on the lined baking sheet at room temperature, uncovered, up to 2 hours.

MINSEO SON

S E L E C TE D W O R K S

I N S P I R E D B I TE S

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MINSEO SON

S E L E C TE D W O R K S

I N S P I R E D B I TE S

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Project 08

Food and Fitness

MINSEO SON

Course

Graphic Design 3

Instructor

Paul Derby

Title

Diet Buddy

Category

App Design

Deliverables

App Prototype

Semester

Fall 2017

S E L E C TE D W O R K S

“User-centered design means understanding what users need, and incorporating that understanding into every aspect of your process.” — Jesse James Garrett, User Experience Designer

Background

A diet app that fits your lifestyle.

There is no shortage of diet plans that promise quick weight loss. But fad diets do not help keep off the weight in the long run. Weight loss veterans know that losing weight and keeping it off requires a long-term commitment, yet even savvy dieters can occasionally be tempted by the quick weight loss promised by fad diets. So what does work? The best diet is not a diet at all, but a way of life that includes food you enjoy, exercise, and healthy habits.

Approach

The purpose of Diet Buddy is to help people understand more about the food they eat, give suggestions on what they can eat, and recommend some exercises that they can try. To achieve this goal, the visual aspect of the app has to be approachable and not aggressive. Using vibrant colors gives the overall appearance a softer, calmer look, and directs users’ attention to important elements. A sans serif font delivers a refined yet welcoming feeling. The illustrations and imagery are there to help users navigate through the functions of the app.

Target Audience

Young adults who are searching for proper methods and supporting to raise a healthy lifestyle and a balanced diet.

Palette

Keywords

Healthy, Welcoming, Balanced

DIET BUDDY

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MINSEO SON

S E L E C TE D W O R K S

Diet Buddy

DIET BUDDY

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MINSEO SON

S E L E C TE D W O R K S

DIET BUDDY

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MINSEO SON

S E L E C TE D W O R K S

DIET BUDDY

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DIET BUDDY

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Project 09

Letters and Language

MINSEO SON

Course

Typography 2

Instructor

David Hake

Title

A Type of Type

Category

Typographic Card Set

Deliverables

Card Set

Semester

Fall 2016

S E L E C TE D W O R K S

“Designers can do more than make things pretty. Design is more than perfume, aesthetics and trends.” — R ichard van der Laken, founder of What Design Can Do

Background

Hangul is a designed language.

Hangul is the Korean alphabet that has been used to write the Korean language since its creation in the 15th century by King Sejong. Modern Hangul consists of s total of 24 letters and is written in syllabic blocks with each letter placed vertically and horizontally into a square dimension. Each letter corresponds to a specific sound, which can be sounded phonetically even if people do not know the word. This makes it possible for people to learn Hangul quickly.

Approach

Hangul was developed with the purpose of being easy to learn. It is simple, elegant, and carefully thought through for efficiency. This project is a reflection of Korean design in the past. Therefore, it consists of the five Korean traditional colors called Obangsaek: red, blue, yellow, black and white. They represent the five elements as well as the five directions. The old-style Sabon font reflects the traditional beauty of Hangul. Keeping the layout clean with a focus on the text puts emphasis on Korean culture and its history.

Target Audience

People that want to understand Hangul and are interested in learning more about the language.

Palette

Keywords

Informative, Cultural, Practical

A T YP E OF T YP E

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Sabon

MINSEO SON

JAN TSCHICHOLD

S E L E C TE D W O R K S

MONOTYPE, LINOTYPE AND STEMPEL

A Type of Type

A T YP E OF T YP E

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MINSEO SON

S E L E C TE D W O R K S

A T YP E OF T YP E

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S E L E C TE D W O R K S

A T YP E OF T YP E

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S E L E C TE D W O R K S

A T YP E OF T YP E

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S E L E C TE D W O R K S

A T YP E OF T YP E

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S E L E C TE D W O R K S

A T YP E OF T YP E

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Project 10

Apt and Able

MINSEO SON

Course

Packaging Design 4

Instructor

Thomas McNulty

Title

O&M

Category

Branding + Packaging

Deliverables

25+ Products Per Lines

Semester

Fall 2018

S E L E C TE D W O R K S

Background

Helping blind and visually impaired people see.

It is difficult for people who see to imagine just how different and challenging daily experiences are without the ability to see. Unfortunately, not everything is printed in braille or in audio format, nor is there always assistance. Being blind or visually impaired, however, does not mean that people have to give up their independence or any of the activities they enjoy. O&M stores are built around this unique customer base. It provides a friendly environment that is easy to navigate.

Approach

O&M establishes four lines of products to help this population. One of the functions is colors to help impaired customers differentiate similar products. Clean typefaces are used to increase the legibility of the content and avoid any unnecessary confusion. Tactile labeling is also incorporated on products to further enhance their readability. There is a QR code on every product that gives customers access to all the details in audio format. The overall packaging design is minimal yet efficient. It maintenance an accessible visual appearance while being practical, and inviting.

Target Audience

For the visually impaired who believe that they can also enjoy the beauty of color and design, and for the blind who want to enjoy their life and independence when it comes to purchasing products in store. It is also for sighted people who have family or friends that need assistance.

Palette

Keywords

Accessible, Independent, Enjoyable Group Members

Minseo Son, Michael Dern Echo Wu, Adrian Rahul Raj , Andrew Xu

O&M

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The Problem

Visual Impairment is a broad spectrum. People are considered visually impaired if they are: Low Vision

Partially Sighted

Legally Blind

Totally Blind

Visually impaired people have great difficulty shopping for day to day goods. Once products are purchased, they need to spend a great deal of time adapting or replacing their containers.

2.3%

MINSEO SON

S E L E C TE D W O R K S

In the US population legally have a visual disability.

Some censuses have placed the percentage of visually impaired adults in the US as high as 9%. This rate is also likely to double by the year 2050.

Solutions

Packaging needs to be navigable for normally sighted customers, it’s also needs to be visually appealing.

Packaging navigation features need to be understandable without explanation. Use purpose designed high legibility design elements. Minimum legible font size is 16pt, but 18pt is preferable. High contrast text for maximum visibility. Clearly differentiated color coding. All designs should be functional in grayscale.

Store

O&M

Item Return/Help Button

Isle End-cap

Floor Navigation Markers

In someone grabs the wrong item, they can drop it in here, there will be one per isle section. There is also a map and call button on this segment.

These curved sections would be placed at the end of each isle, there would be a map placed on each one.

Designs from subway stations. They are modified to show directions, and separate traffic.

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Main Brand

O&M stores will be built around our unique customer base. The store will be an easily navigable environment allow our customers to be more independent. The stores could also serve as a sort community hub for the visually impaired.

Sub Brands

Nosh / Food

MINSEO SON

Core / Medication

Keywords

Appetite, Fresh, Welcoming

Safety, Accessibility, Differentiation

Product Line

Granola, Milk, Eggs, Meat, Rice, Juice, Vegetables, Yogurts, Pastas, Bread

Blind Cane, Braille Slates, Dog Harness, Note Taker, Label Maker, Pill Planner, First Aid Kit, Band Aids, Medical Tape, Vitamins , Cough Drops, Cold/Flu Medication, Ointment, Melatonin, Epsom Salt Bag, Eye Drops, Mouthwash

S E L E C TE D W O R K S

Location

Demographics

Berkeley (CA),

2.3% or 7.3 million People in the U.S. have a legal visual disability and potentially many more who do not legally qualify, but would find a set of tailor made packaging extremely useful.

Austin (TX), New York (NY)

O&M

Essence / Bath & Beauty

Stitch / Clothes

Keywords

Contrasting, Tangible, Care

High-end, Modern, Practical

Product Line

Lip Balm, Soap, Shampoo, Conditioner , Body Wash, Lotion, Beauty Masks, Toner, Face Wash, Moisturizing Cream, Sunscreen, Serum, Loofa, Bath Scrubber, Towel Set, Robe, Hairdryer, Curling Iron, Mirror

Men’s / Socks, Belt, Sweatpants, Button-Up, Raincoat, Sunglasses, Bag, Shoe Box, Swimsuit

Women’s Socks, Sweatpants, Button-Up, Raincoat, Shoe Box, Swimsuit, Swim Cap

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Background

It says chocolate milk!

Buying groceries is a difficult task for many visually impaired or blind people because they have a hard time when it comes to reading food labels and identifying different items and their flavors. They are usually written with small print, unclear fonts, and are not easy to access. This often leads these consumers buying unwanted products. Nosh’s goal is to help them make independent choices regarding food type, size, and color without the assistance of others.

Approach

We used colors that are more appetizing and organic to convey a warm, natural feeling. The clean sans-serif typefaces help increase the legibility of the content and its readability, while slab-serif gives it more contrast. Pictures, graphics, and patterns are used to differentiate individual characters. For examples, cereal and rice has angular packaging, and on juice bottles, there is a die-cut on the side panel to show the volume of the liquid. Fresh fruits and vegetables have no packaging but are tagged with labels instead.

Target Audience

The blind and the visually impaired who are having trouble buying groceries. Those who need assistance or tr y to do it independently.

Palette

Keywords

Appetite, Fresh, Welcoming

O & M / N O S H

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MINSEO SON

S E L E C TE D W O R K S

O & M / N O S H

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MINSEO SON

S E L E C TE D W O R K S

O & M / N O S H

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Background

Independent living aid.

It is crucial that ever yone with sight loss or impairment can purchase and take their medication safely, which includes being able to read dispensing labels and instructions. Other products such as a braille note taker, labeler, and writing slate should also be considered as they help people stay active, independent and make life easier. But how can we make sure that these tools are in their reach? There is a simple, and easy-to-implement approach.

Approach

The fonts on the packaging are larger and have clean edges so that people can read easily. Braille is also implemented to help the blind. Moreover, they can touch and feel a part of the tool to better understand what they are. The bottles or boxes of medication are color coded to help the impaired to identify what they are for or when to take the medication. For instance, orange is for morning and blue is for night. In addition, flip top caps are used to eliminate the chance of losing and finding the bottle cap as it could be a problem for the blind and visually impaired.

Target Audience

Customers with sight loss or impairment who have trouble finding the specific medication they require. Sighted people who have friends or family that are blind or visually impaired. And to those who want to shop independently as well.

Palette

Keywords

Safety, Accessibility, Differentiation

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Background

As comfortable as it is for anyone else.

It is hard for the blind or visually impaired to choose products since they cannot easily tell which is which. They do not know which bottle is the shampoo and which is the conditioner. There should be a line of products that adds universally recognizable tactile features into the design so that those who read Braille or cannot see clearly are taken into consideration.

Approach

Essence makes it easier for the blind and visually impaired to purchase products by enhancing the tactile indentations on the packaging. This will help to differentiate the brand’s botanical shampoo from its conditioner since the bottles are identical. The marble swirl texture is a visual representation of the scent itself. Like the other lines, these products are designed for accessibility and can avoid unnecessary waste. It focuses on braille and simple illustrations that allow people to instantly recognize what the products are.

Target Audience

Both the sighted and the blind who care about skin care and choose products based on ingredients or packaging.

Palette

Keywords

Contrasting, Tangible, Care

O & M / E S S E N C E

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Background

Making fashion more inclusive.

The visually impaired or the blind often have obstacles when trying to buy clothes. Because products are not easy differentiate they can become confused and are unable to choose. Losing vision does not mean a person has to give up. Everyone has the right to choose. Stitch makes sure that people can easily identify a selection before they leave the store with their purchase.

Approach

To ensure that all people, regardless of disability, have access to quality clothing, Stitch incorporates Braille labeling on all its products. This will help them identify and choose what they like even if help is not available at the moment. Keeping the design simple also makes the packaging look clean and feel less distracted. Each category has its own accent color to help consumers identify men’s or women’s. The packaging is designed to be direct and easy to unpack; practical and hassle-free.

Target Audience

The visually impaired who are interested in fashion and want to be able to identify and purchase clothing independently.

Palette

Keywords

High-end, Modern, Practical

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“When I started counting my blessings, my whole life turned around.” — Willie Nelson

Mom & Dad

There are not enough words to describe how thankful I am to the both of you. Thank you for always trusting me, giving me all your love and knowing when to correct me if necessary. Thank you for giving me the support I needed and for believing that I have the talent to reach my goals. Love you, Mom and Dad. Eunseo, Hyunjun & Hyunwoo

Thank you for always believing in me. Nothing compares to the joy of having a sister and brothers like you. And know that I am grateful that I can always count on you when I need help. Thanks. Friends

To my Seattle sisters, Jungmin, Hanna, Kyung Ah, Hayoung, and Sarang, thank you so much, for always being there for me, for never letting me down, and for never letting me face my problems alone. Rozzy, you helped me realize it is okay to not always be perfect and that made me stronger. You have stuck by me through so many ups and downs. Thank you for being such a wonderful friend. Hayley and Cheawon, thanks for being by my side and helping me in times of need. I am grateful for all the help and encouragement you gave me. Jeongeum, Hee Seoung, Hyunwoo, Jiyoung, Yeongeun, and Gyeonghwan, you are the ones who encouraged me to chase my dream, and I really appreciate that. Thank you for being there for me when I call you and need someone to just listen. And to Michael Dern, Adrian Raj, and Echo Wu, it is a pleasure to know you and to have had you as collaborative team members. I would not have made it without you. Instructor

Mary Scott, thank you for being so encouraging and keeping me motivated and supported throughout my work. Scot Crisp, I appreciate all the time and effort you put in to help polish my words. Thomas McNulty, thank you for pushing me to my limits and reassuring me that I can get through them. Also I’d like to thank Christine George, Ariel Grey, Megumi Kiyama, Michael Osborne, David Scott, Paul Derby, Brian Toth, and David Hake, for all your amazing knowledge and for all the help and support along the way. I am grateful to have such wonderful teachers.

Colophon

Contact

Text Stock

Minseo Son Graphic Designer

100# Mohawk Superfine Uncoated

415 769 9303

mseo.son08@gmail.com minseosondesign.com

Cover Stock Image Wrap Matte Finish

School

Photography

Academy of Art University School of Graphic Design & Digital Media 79 New Montgomer y Street San Francisco, CA 94105

Cheawon Park Julien Saquing Peter Barrot Caitlin Beyer

Instructor Mar y Scott Spring 2019 Senior Portfolio Book Title Ideas and Ideals Typography

Stock Photos Unsplash.com Pexels.com Software Adobe Creative Suit: Illustrator InDesign Photoshop

Tiempo ITC Franklin Gothic LT Pro Print & Binding Blurb.com

Copyright ÂŠ 2019 by Minseo Son All rights reser ved. No portion of this publication may be reproduced without the permission of the copyright holder. This is a student project and has not been published. Some text and images have been used exclusively for inspiration and education purpose only.

Project 00

Ideas and Ideals

Selected Works

2015 – 2019

Name

Minseo Son