Basel Report

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New Delhi, Mumbai, Bangalore, Kolkata, Chennai, Chandigarh*, Pune*

HAYEK ON WHY

WATCHES DO MORE THAN TELL TIME Page >4

WWW.LIVEMINT.COM

MAY/JUNE, 2010

JACK HEUER ON A

THE BEST OF BASELWORLD

CENTURY AND A HALF OF TAG HEUER Page >6

2010

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BASELWORLD

TIMES ARE GOOD AGAIN BaselWorld 2010 witnessed watchmakers shrugging off the worst of the economic crisis, and a return to sober timepieces B Y S IDIN V ADUKUT sidin.v@livemint.com

···················································· ith an estimated attendance of at least 100,000 visitors, BaselWorld this year had buyers and retailers looking excited and manufacturers once again looking optimistic. With some makers booking up to 85% of their annual sales at the event, BaselWorld is a critical barometer of the world premium watch industry’s health. The signs in Basel this year were positive. On display was an industry that had put the excesses of previous years behind them. Many brands returned to classic shapes and forms, extravagance and embellishments made way for pure function. Watches, many makers seemed to admit with relief, were getting smaller, simpler and more representative of traditional brand values. It was also a year that saw several brands hark back to heritage. Tag Heuer celebrated 150 years of founding. Corum celebrated three anniversaries. Seiko celebrated 40 years of quartz technology with a commemorative edition of the Quartz Astron. BaselWatch’10 captures the mood at Basel this year through a series of interviews, reports, profiles and a selection of some of the best timepieces unveiled at BaselWorld 2010.

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