MIPCOM 2010 NEWS N°2 by MIPMarkets

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MIPCOM News #2

5 October 2010

www.mipcom.com

JON FELTHEIMER MIPCOM 2010 Personality Of The Year, Jon Feltheimer, gives his hotly anticipated keynote address at 16.45 today in the Grand Auditorium. Find out what the co-chairman and CEO of Lionsgate thinks is in store for the filmed-entertainment industry

STEPHEN FRY ACTOR, producer, director and human dictionary Stephen Fry is in Cannes to promote Planet Word, his new BBC2 series that dissects the DNA of language. Britain’s national treasure tells MIPCOM about his latest linguistic adventure See page 20

JOANNA SHIELDS AS VICE-president EMEA of Facebook, Joanna Shields knows a bit about engaging audiences through social media. She shares her thoughts on how social media interacts with entertainment in her keynote address at 14.45 today in the Grand Auditorium

SPOTLIGHT ON AUSTRALIA MIPCOM’s Spotlight On Australia starts this morning at 10.30 in Auditorium A with the global launch of Smashcut, a game-changing transmedia project co-produced by award-winning director and screenwriter Gregor Jordan and The Project Factory. Jordan, whose credits include Ned Kelly, Two Hands and Buffalo Soldiers, also gives today’s opening keynote

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DRAMA | 13 x 1 hour | MIPCOM Stand RB1

Riviera Beach . Cannes www.fremantlemediaenterprises.com

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Produced by

Nine Network Australia

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TIME IS THE ULTIMATE TEST OF FAME

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Pop culture junkies will love this look back at some of the most famous faces in entertainment. From how they got their start to how their careers evolved, we’ll reveal exclusive inside info plus show all the shocking transformations—good and bad.

VISIT US AT

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CONTENTS

AFTER a successful run on the award-winning American television series ER, actress Laura Innes is back with a hit new show. Innes is one of the stars of NBC Universal’s conspiracy thriller, The Event, and she is in Cannes this week to promote it. “I think there’s a void to be filled, with the ending of 24 and Lost,” she said. “I think the show translates very well internationally. Even though it has a lot of intensity and darker underpinnings, it’s also a fun rollercoaster ride and appeases a lot of different audiences.” The Event unravels a major coverup in US history, as a man searches for his missing fiancee. While Innes describes the drama as “intense and mysterious”, she says the tone on set is just the opposite — “it’s funny and lighthearted”. The Event is aired in several territories outside the US, including Italy, Poland and Australia. It launches on Channel 4 in the UK later this month.

MIPCOM News 2 The Official MIPCOM Daily publication Tuesday, October 5, 2010 Director of publications: Paul Zilk Editorial Department: Editor in Chief: Julian Newby • Deputy Editor: Debbie Lincoln • Sub Editors: Max Leonard, Phil Sommerich • Reporters: Daniela Burnham, Marlene Edmunds, Andy Fry, Emelia Jones, Juliana Koranteng, Rachel Murrell, Gary Smith, Joanna Stephens • Technical Editor in Chief: Herve Traisnel • Deputy Technical Editor in Chief: Frederic Beauseigneur • Graphic Designers: Veronique Duthille, Carole Peres •

Head of Photographers: Yann Coatsaliou – 360 Medias • Photographers: Christian Alminana, Georges Auclaire, Olivier Houeix, Michel Johner • Editorial Management: Boutique Editions Ltd. Production Department: Content Director: Jean-Marc Andre • Publications Production and Development Manager: Martin Screpel • Publishing Coordinators: Amrane Lamiri, Bruno Piauger • Production Assistants: Emilie Lambert, David Le Chapelain • Production Assistant, Cannes Office: Eric Laurent • Printer: Riccobono Imprimeurs • Le Muy (France) Management, Marketing & Sales Team: Director of the Television Division: Laurine Garaude • Director of Digital Media: Ted Baracos • Sales Director: Sabine Chemaly • Communications and Partnerships Manager: Dee Perryman • Programme Director: Tania Dugaro • Managing Director (UK / Australia / New Zealand): Peter Rhodes OBE • Sales Manager: Elizabeth Delaney • Vice President Sales and Business Development, Americas: Robert Marking • Vice President Business Development, North America: JP Bommel • Executive Sales Director, North America: MJ Sorenson • Sales Executive: Panayiota Pagoulatos • Sales Manager: Paul Barbaro • Sales Executive: Liliane Dacruz Sales Manager: Nathalie Gastone • International Sales Managers: Fabienne Germond, Olivia Screpel • Sales Manager: Samira Haddi • Digital Media Sales Manager: Nancy Denole • Australia and New Zealand Representative: Natalie Apostolou • China Representative: Anke Redl • CIS Representative: Alexandra Modestova • Czech Republic and Slovakia Representative: Milan Stritesky • English-speaking Africa representative: Arnaud de Nanteuil • India Representative: Anil Wanvari • Israel Representative: Guy Martinovsky • Japan Representative: Lily Ono • Latin America Representative: Elisa Aquino • Middle-East Representative: Bassil Hajjar • Poland Representative: Monika Bednarek • South Korea Representative: Sunny Kim • Taiwan Representative: Irene Liu • Germany Mobile & Music Representative: Renate Radke Adam • Germany Advertising Representative: Nathalie Daube www.mipcom.com Published by Reed MIDEM BP 572 • 11, rue du Colonel Pierre Avia 75726 Paris Cedex 15 • Contents © 2010, Reed MIDEM Market Publications • Publication Registered: 4th quarter 2010

Printed on 100% recycled paper

NEWS PRODUCT NEWS Content for sale at MIPCOM FEATURES How to be more sociable Marketers at MIPCOM

CONFERENCE AND EVENTS 40

All today's conferences and special events at a glance

75 87

...and live on MIPBlog: - MIPCOM day 1 conference liveblog reports and full videos - MIPCOM day 2 realtime coverage blog.mipworld.com

NHK ENTERPRISES, INC. • stand 07.07 • tel: 8295 MIPCOM 2010 GUIDE – page 185

please note the correct address: NHK ENTERPRISES, INC. N R B l d g . 3 F, 5 - 5 , K a m i y a m a - c h o , Shibuya-ku, 150-0047, To k y o , J A PA N

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NEWS

Opening Night Party Stars took to the red carpet outside the Hotel Martinez before joining the fun inside at the MIPCOM Opening Night Party, organised in partnership with The International Drama Festival in Tokyo, KOCCA and Saban Brands

Jonathan Hamm and Elisabeth Moss of Lionsgate’s Mad Men

MarVista’s Vanessa Goglio (left) and Fernando Szew, Saban Brands’ Kirk Bloomgarden and Elie Dekel, with Tracy Dekel, and The Power Rangers

The International Drama Festival in Tokyo director Shingo Saito (left), with NAB Japan codirector Hiroshi Hasegawa, Reed MIDEM’s Laurine Garaude, NAB Japan president and chairman of The International Drama Festival in Tokyo Michisada Hirose, and Reed MIDEM’s Paul Zilk

Choon Keun Lee, executive director, KOCCA, with the Wonder Girls

Star of Shaftesbury Films’ Good Dog, Ken Finkleman

Wendie Malick (left), Valerie Bertinelli and Jane Leeves, stars of Endemol’s Hot In Cleveland

Sarah Wayne Callies (left) and Andrew Lincoln, stars of Fox International Channel and Entertainment One’s The Walking Dead

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Well they do say, ‘Love thy neighbour’ Series 2: 13 x half hour Series 1: 12 x half hour

MIPCOM Stand No: R38.01 www.itvstudios.com

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HOMETOWN RENOVATION 6x60’ Hollywood’s leading makeup artist breathes life back into his hometown, making over one building at a time! Produced by World Of Wonder for HGTV

CRASHERS 91x30’ BATH CRASHERS, HOUSE CRASHERS & YARD CRASHERS ambush DIY shoppers to transform their living spaces! Produced by The Idea Factory for DIY Network

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Using blowtorches, drill saws and belt sanders, Duff and his team dish up sugar and spice in the most unexpected ways! Produced by Authentic Entertainment for Food Network

ALL NEW SCRIPPS PROGRAMMING CELEBRATING YOUR For more information email: info@passiondistribution.com

WE HAVE MOVED!

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TOUGH AS NAILS 13x30’ As a woman managing a construction company and motherhood there is only one way to be...'tough as nails'! Produced by Original Media for HGTV

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MAN CAVES SEASON 6 13x30’/1x60’ (Total hours available: 77x30’ / 1x60’) The show that gives guys what they really want – the ultimate guy hangout - using amazing ideas and DIY know-how. Produced by Leopard Films / Swift River for DIY Network

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AUDIENCES’ PASSION FOR FOOD AND THEIR HOMES!

NEW STAND # H4.30

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NEWS

WIZARDS FROM OZ TODAY’s conference programme includes the What’s Going On Down Under series of seminars chaired by Marcus Gillezeau of Firelight Productions, and featuring case studies covering CrossPlatform Content & Alternative Revenue Streams and 360 Programming and Australia’s Broadband Future. This is followed by the Working With Australia Workshop & Matchmaking Event hosted by Fiona Cameron of Screen Australia, Tania Chambers of Screen NSW, Emma Humphreys of Tourism Australia, Special Broadcasting Services’ Jane Roscoe and Jenni Tosi of Film Victoria. The event will take place in the Conference Networking Room on Level 5 of the Palais des Festivals.

THE BRAND BAND THE BRANDED Entertainment Summit this afternoon features NBC Universal Digital’s Cameron Death, Havas Media’s Dominique Delport, Robert Friedman of @radical.media, GroupeM Entertainment’s Peter Tortorici, Publicis Entertainment’s Marcus Vinton, and Ogilvy Entertainment’s Doug Scott. Scott has a better view than most of how branded entertainment is evolving. “Europe is probably a couple of years behind the US in terms of agencies and brand managers really embracing branded entertainment,” he said. “Channels realise they need alternative forms of financing, with brands being that means.”

Asian Content Exchange aims to show growth in export potential

NHK Enterprises’ Yukihiko Amagi: “Having strong content is not enough”

THE ASIAN presence at MIPCOM grows every year, with more than 1,200 delegates present at this market. In order to promote co-productions with foreign companies, tomorrow sees the new Asian Content Exchange, with screenings from 10.30 to 11.15 in Auditorium K, followed by a Matchmaking Session in the Conference Networking Room on Level 5. The events are intended to give greater visibility and commercial opportunities to Asian content. The event will be focusing on animation, documentaries, drama and formats from China, Korea and Japan. Yukihiko Amagi, executive vice-pres-

ident of NHK Enterprises, is already seeing signs of greater interest in his company’s titles from Europe. “Domestic success is crucial in creating further success elsewhere, but having strong content is not enough,” he said. “Well co-ordinated promotion is now a huge part of exporting.” Although he admitted that Korean titles had been prominent in foreign markets over the last few years, Amagi believes that Japan’s time is coming. “Princess Atsu, a very popular series domestically and in other parts of Asia, has export potential, and Ryomaden is also generating interest in Europe.”

Only connect: the message from MSN SCOTT Moore and Geoff Sutton of MSN will be giving the Connected Experience keynote on Wednesday at 09.30 in the Esterel conference room on Level 5 of the Palais des Festivals. The event will focus on the trendsetters and innovators in this field and explore the impact of connected television on the media industry. “There are a lot of partnerships that we are involved in in the US and internationally, which show how we are bringing connected entertainment to an internet

MSN’s Geoff Sutton: “bringing connected entertainment to an internet audience”

audience,” Sutton, general manager, MSN international media, said. “With Telemundo in Latin America,

we are showing lots of ad-funded telenovela content through a video player.”

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NEWS

FORMAT SPEAKERS FAVOUR FRESHNESS ORIGINAL and versatile story ideas that cross borders are the secret to successful formats, concluded panellists at Monday’s The Formats Superpanel: Formulas For Success. For Michael Davies, Embassy Row’s president and CEO, a format is “a structure in which a story is told, with a start, a great middle and a fantastic ending”. Like any story type, the narrative must be authentic, according to Alex Mahon, Shine Group’s president: “Audiences don’t like to feel manipulated.”

Major players say strategy is all in moving into the digital arena STRATEGIC flexibility will be a critical weapon as major media companies face the challenges presented by digital transformation. That was the verdict of the participants in Monday’s keynote session PricewaterhouseCoopers’ Industry Outlook. Marcel Fenez, global leader, entertainment and media at PricewaterhouseCoopers, used his opening remarks to show how consumer behaviour in the digital era is starting to follow defined patterns: “What we are starting to see is that digital consumers will pay for three key things: quality, convenience and enriched experiences.” Picking up Fenez’s emphasis on strategic flexibility, BBC Worldwide CEO John Smith said his company has doubled its revenues in the last few years by reinventing the way it does

Nonce Paolini in a live link from Paris

00:00

PLAY

05:15

Watch this conference in full video, only on blog.mipworld.com

business: “We grew our international production business, expanded in specific territories, focused on big brands and experimented with digital.” Speaking from Paris on a live link, TF1 CEO Nonce Paolini explained how his channel had expanded its activities into the digital space in order to meet consumer expectations. TF1 generated 418 million catch-up video views

in the first half of 2010, while 16.7 million unique users visited TF1’s online services in August. That means TF1 is the number one French media company on the web — as well as TV market leader. On the subject of high-level strategic corporate alliances, Paolini cited TF1’s three-year partnership with Samsung in the connected-TV sector.

EURODATA HAILS RESURGENT TV Endemol Group’s Tom Toumazis: setting game-show rules

Moreover, a brilliant idea must be flexible to meet the broadcaster’s needs, she added. “It must work in any part of the programme schedule.” Originality is equally essential, said Tom Toumazis, Endemol Group’s chief commercial officer. “Game shows need to be fresh and new,” he said. Francois de Brugada, Banijay’s executive vice-president, creative and commercial affairs, and Rob Clark, FremantleMedia’s president of worldwide entertainment, urged the industry to maintain formats’ high standards. Watch this conference in full video, only on blog.mipworld.com

EURODATA TV Worldwide, the audience information service provided by research group Mediametrie, provided an upbeat assessment in its latest analysis of global TV trends. Jacques Braun, vice-president of Eurodata TV Worldwide, told the MIPCOM Daily News: “A few years ago, everybody expected the internet to kill TV. But the media business has learned to use the internet to encourage viewers back in the direction of TV.”

Eurodata’s figures show that TV viewing has been on the rise every year since 2004: “But more important is that viewing among young adults (15 to 24) is going up in Europe’s major territories after two years of going down. Activities like social networking are playing a role in creating a buzz around major television shows.” Eurodata’s analysis also underlined the critical role of live sport — an area explored in the next issue of the MIPCOM Daily News.

BBC Worldwide’s John Smith: business methods reinvented

France’s minister of culture and communication, Frederic Mitterrand, addresses journalists at the inauguration of MIPCOM 2010

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S NE N K ! LI PE EE ON P OM W O SH PCO I M

Codex Pictures is proud to announce the launch of ULTRAMARINES, the ﬁrst ever feature-length movie based on the iconic tabletop war game Warhammer® 40,000® We’d like to extend our heartfelt thanks to all our partners - Games Workshop, our investors and our production associates - for their committed and enthusiastic support on what has been a highly exciting and creatively challenging project! ULTRAMARINES will be available exclusively via our movie website www.ultramarinesthemovie.com as a special edition collector’s set Further information: carol.millward@cmventures.co.uk If you’d like to know more about Codex Pictures’ innovative business distribution model for ULTRAMARINES, please contact David Kerney on +44 (0)7966 667418 or david.kerney@cmventures.co.uk Codex Pictures Ltd is the ﬁlm division of Create Media Ventures Ltd ULTRAMARINES TM : A WARHAMMER® 40,000® MOVIE is a Codex Pictures production in association with Good Story Productions Ltd Canadian co-producer Pop6 Studios

Ultramarines: A Warhammer 40,000 Movie © 2009, 2010 Games Workshop Ltd. GW, Games Workshop, the Games Workshop logo, Space Marine, Ultramarines, 40K, Warhammer, 40,000, Warhammer 40,000 Device, the Double-headed Eagle device and all associated marks, logos, places, names, creatures, races and race insignia/devices/logos/symbols, vehicles, locations, weapons, units and unit insignia, characters, products, illustrations and images from the Ultramarines movie and the Warhammer 40,000 universe are either ®, ™ and/or © Games Workshop Ltd 2000-2010, variably registered in the UK and other countries around the world, and used under license. All rights reserved.

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NEWS

EMMY NOMINEES ANNOUNCED

International Academy of Television Arts & Sciences’ Bruce L Paisner

NOMINATIONS for the 38th International Emmy Awards were announced at MIPCOM by the International Academy of Television Arts & Sciences. Stars including Bob Hoskins and Helena Bonham Carter receive nominations, with 39 nominees in 10 categories. There is a good geographic spread for the Awards, spanning 15 countries: Argentina, Brazil, Denmark, Germany, Israel, Japan, Mexico, Portugal, Romania, South Africa, South Korea, Thailand, the Philippines, the Netherlands and the UK. “We congratulate the 2010 nominees for their outstanding achievements as their programmes and performances enter into television history,” Bruce L Paisner, president and CEO of the Academy, said. The Academy will present two special awards. Lorne Michaels, creator of Saturday Night Live, receives the 2010 International Emmy Directorate Award. American Idol judge and TV mogul Simon Cowell receives the 2010 International Emmy Founders Award. Winners will be announced at a ceremony hosted by actor and director Jason Priestley in New York.

Majority stake in @radical.media expands FremantleMedia’s reach AMONG a host of major MIPCOM announcements, the biggest news to come out of FremantleMedia this week is its acquisition of a majority 60% stake in transmedia company @radical.media. Unveiling the deal, @radical’s chairman and CEO, Jon Kamen, said: “This really is a case of a deal being done at MIPCOM. I flew in on Sunday morning and signed a deal with Fremantle then and there.” FremantleMedia CEO Tony Cohen hailed the game-changing nature of the deal: “This increases our expertise and capability as a multi-platform branded entertainment business. @radical’s relationships with leading advertising agencies, their clients and broadcast partners, combined with their strong creative profile and in-house talents, will allow both organisations to develop onand off-screen content for broadcasters and brands.” Other highlights are an extensive slate of formats — including Total Blackout, a challenging game show set in the

Celebrating the radical MIPCOM deal: FremantleMedia’s Tony Cohen (left), @radical’s Jon Kamen and FremantleMedia Enterprises’ David Ellender

pitch black, which is a product of the company’s creative exchange alliance with Japan’s Fuji TV. Rob Clark, FremantleMedia’s president of worldwide entertainment, said the show has already been picked up by three Scandinavian broadcasters and is about to go into production with Fuji in Japan. Clark also unveiled plans to

roll out My Name Is… a musical impersonation entertainment format. FremantleMedia Enterprises’ global CEO, David Ellender, also announced that Oliver Stone will be in Cannes on Tuesday to talk about The Untold History Of America, a 12-part series for Showtime, to which FremantleMedia Enterprises is now attached.

Trade All Content online deal KOREA’s SK Telecom has announced a strategic partnership with Germany’s mediapeers to launch Trade All Content, an online programme marketplace. The B2B project is particularly aimed at the Asian market. “We look forward to simplifying the current process between programme sellers and buyers,” said Philip Kiwon Park, SK Telecom’s executive director. “We think we’ve found the ideal partner to deliver more value in this internet era of content convergence and mobile telecommunications.” Moritz Viehweger, managing director of mediapeers, added: “The alliance is expected to result in synergies in both Europe and Asia.”

SK Telecom’s Peter CS Kim (left), mediapeers’ Moritz Viehweger, SK Telecom’s Philip Kiwon Park and Munar Simpson, and mediapeers’ Holger Hendel

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NEWS

IN CONFERENCE…

MARIA THASTUM of SBS TV (Denmark) told the Entertainment Master Class on How To Lower Costs For Expensive Format Productions that democracy is fine in terms of casting but never in production. Multi-territory production must “create synergies and save money” — a goal rarely achieved if the partners become embroiled in the minutiae of, say, employing the same number of cameramen from each participating country.

SANNA KULTANEN, project manager for Film Location Finland told the Meet The Film Commissions And Media Funds gathering that Finland is putting the creation of a national film commission to the top of the agenda. Buenos Aires’ main competitor now is South Africa, said Florencia Stivelmaher (pictured), director of operations for the government of Buenos Aires City.

TRIP, the new French tax rebate was explained by Olivier-Rene Veillon, executive director of Ile de France Film Commission, to the audience at the Production Incentives In France conference. He said: “For those who want to shoot in France but couldn’t because of budget issues, TRIP has added a new level of competitiveness.” However, there were important issues to understand. FULL CONFERENCE REPORTS IN TOMORROW’S ISSUE

Berlanti’s extraordinary family drives ratings and distribution SHOWRUNNER Greg Berlanti arrived in Cannes a contented man. His new show, No Ordinary Family, has just debuted on ABC in the US with impressive ratings, posting a year-onyear time-slot improvement of 119%. Now Berlanti, co-creator and executive producer of the show, has been drafted in to help sell it to international buyers. “No Ordinary Family is about a family that develops super-powers after a plane crash in Brazil. Those powers then play into the main characters’ own personal desires,” he said. Berlanti wanted to create a show that appealed to a family audience, “just like the shows I used to watch with my family when I was a kid — things like The Six Million Dollar Man and The A-Team. I wanted to combine action and entertainment in closed episodes.” A comic book fan, Berlanti enjoys working with heightened-reality concepts. But why does he think the likes of Heroes, FlashForward and No Ordinary Family are now so in vogue on mainstream TV? “Partly it’s because TV special effects have come on so much in the last few years. But I also think it’s because sci-fi has replaced genres like the western as the new frontier.”

Greg Berlanti: “Sci-fi has replaced genres like the western”

In a successful first decade, Berlanti has made his mark as a writer, producer, director and showrunner, working across TV (Dawson’s Creek, Dirty Sexy Money, Brothers And Sisters) and film (The Green Lantern). “I’m a storyteller — but I find TV and film equally satisfying because they present different creative challenges.” MEANWHILE, at the Walt Disney Company’s MIPCOM media lunch on Monday, news of sales for Berlanti’s show started flooding in. In Asia-Pacific, broadcasters including

Channel Seven (Australia), Media Prima (Malaysia), Zee Network (India) picked up the show. Early European sales include Cuatro (Spain), Fox (Italy), Mediaset (Italy) and UKTV. In other announcements, Disney Media Distribution (DMD) said Shanghai Media Group will produce a new season of The Amazing Race: China Rush in 2011. DMD also said it has extended its multi-year agreement with Fox International Channels for the first run of Disney films on STAR Movies and Fox Family Movies in Asia.

MIPCOM 2010 is seeing record attendance from several South American countries including Chile. Several representatives of the Chilean audiovisual sector gathered at the MIPJunior closing cocktail on Sunday evening. On the back row: Pamela Cotoras (left) and Alvaro Gomez of Producciones Manantial, Alvaro Ceppi of Solo Por Las Ninas Audiovisual, Elizabeth Carmona of Atiempo, Julio Pot Espineira of Miniestudio, Heidi Haensgen of Heimdall Studio and Jose Francisco Garcia of My Friend. Front row: Patricio Gamonal (left) of Atiempo with Joaquin Kaulen of Quality and Punkrobot’s Patricio Escala

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NEWS

‘This gift that all humans have’ Stephen Fry, British national treasure, actor, director, writer and broadcaster, is in Cannes to launch his series Planet Word to the international market. Produced for BBC2 by his own company Sprout Pictures, the five-part series examines the concept of language. He spoke to Julian Newby This is an international launch so presumably the series looks beyond just the English language? Yes it’s a five-part documentary about language and languages, and it’s about anything to do with language that we can cram into five hours. You’d really need 50 or 500 hours to deal with this extraordinary thing, this gift that all humans have, this thing that is as much a part of being a human being as opposable thumbs. It’s as mysterious as our origins really so part of the series’ purpose is to try to understand how language grew in us, when it developed in our brains, and what was the trigger that made us the special species that we are — and there’s a tautology, ‘special species’! In your research for the show, have you found distinctly different ways in which people use language in different parts of the world? Yes. For example, take the language of swearing. In our [British] culture, we are shocked by certain words, and they’re mostly connected to parts of the body that are to do with excretion and copulation. There’s nothing reasonable about that at all. If you were an alien looking down on the planet, and you asked: ‘Now what are the things about the human species that

are the most shaming and appalling? Well, they torture children, they kill, they abuse. So presumably words like torture, and kill, and abuse would be the taboo words. And the nice things are, well, they make babies, they continue their species, with acts of love and spasms of joy, so words to describe that would be the good words. But in fact it’s the reverse! Of course that goes back to Genesis in the Judaic Christian culture. Adam and Eve didn’t say ‘Oh my gosh we’re naked, we must cover our noses and our knees!’ But it’s not universal. It’s actually quite hard to shock someone who speaks Flemish or Dutch by referring to parts of the body. Coming quickly to the present, you must be fascinated by the rapid evolution of language that is the result of abbreviating for digital communication. People have this idea that language degrades. That somehow it becomes less pure even within a lifetime. And that what young people say is somehow sloppy or not good, or that there is a proper style of language. I don’t believe any of that. I think it’s complete nonsense. • See the video of this interview at blog.mipworld.com

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Factual Entertaining, enlightening and because every moment is an experience.

R27.12 Shaftesbury Factual 163 Queen Street East, Suite 100, Toronto, Canada M5A 1S1 416.363.1411 www.shaftesbury.ca

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NEWS

THE ‘I’ GENERATIONS WANT GREAT GAMES “WE NEED to create really rich experiences,” said Marc Goodchild, editorial lead at BBC IPTV (Children’s). “The web is saturated with sites that offer programme support and enhancement. What kids want is great games for great brands.” Goodchild was speaking at the MIPJunior session, The ‘I’ Generation, designed to help kids producers think strategically about how the space is evolving.

Numbers up as Junior enjoys a royal finish with Le Petit Prince MIPJUNIOR reached a climax on Sunday with a special screening of Le Petit Prince, and a closing night cocktail hosted by the programme’s producers and distributors, Method Animation, PGS Entertainment and Sony Pictures Television. MIPJunior welcomed 488 buyers, 455 sellers and a total of 627 companies attending. Participants to the event were up 7% on last year. Some 42,300 clips were screened of the 1,036 programmes in the catalogue. The most requested title was Mia And Me. This was followed by The New Adventures Of Peter Pan and Le Petit Prince. The most popular genres were animation, followed by comedy, then drama, and then education.

MIPJunior delegates relax at the closing cocktail at the Martinez Beach

Most requested programmes ●

Mia And Me (Rainbow/Telescreen)

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The New Adventures Of Peter Pan (DQ Entertainment)

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Le Petit Prince (PGS Entertainment)

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Gon (Rainbow/Daewon Media)

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Bugged (Millimages/Timoon Animation)

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Mad (Warner Bros. International Television Distribution)

BBC’s Marc Goodchild: “We need to create rich experiences”

To illustrate his point, Goodchild outlined the BBC’s digital approach to kids spy show MI High. “Kids don’t want to play with the characters; they want to be a spy.” Also on the panel were: Walker Books’ Helen McAleer; Avril Digital’s Jamie Cason; Aardman Animations’ Karen Heldoorn; MTV Networks’ Benedikt Walter; and Production Center Riki’s Ilya Popov. The session was moderated by Jesse Cleverly of Connective Media.

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Fish Hooks (Disney Media Distribution)

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Black Dawn (Animation Collective)

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1001 Nights (Big Bad Boo Studios)

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Rekkit Rabbit (Zodiak Rights)

Philippe Soutter of Le Petit Prince’s distributor, PGS Entertainment

BERT and Ernie hogged the limelight at a photocall to launch A Carrot For Two (26 x 12 mins), a new German vehicle for two of their Sesame Street colleagues. The show is made by NDR fernsehen, whose Sandra Le Blanc-Marissal accompanied the puppets, along with Sesame Workshop’s Scott Chambers. The show’s big stars, Wolle the sheep and Pferd the horse, were unavailable for comment

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dazzles guests at L

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At its "Sundowner" cocktail party, ZDF Enterprises welcomed its guests to MIPCOM with a short trailer introduced by President and CEO Alexander Coridass. New animated series for kids, dramas set in Africa, and romantic voyages to exotic destinations set the tone for this fall's line-up.

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Advertorial

t La Mandala with market highlights qZDF Enterpris es childrens' pr ogram specialis French-speakin t Julien MenciĂ¨r g territories, Cent e (Sales Manag ral and Eastern er Europe, Asia an d Middle East)

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pLaura Faustin i (RAI2 Voyager) with Maria Laur and Silvana Bezz a Ajmme (RAI3 ola (RSI). Vlisse)

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NEWS

Movers and shakers… FADI ISMAIL, Dubai-base d MBC’s group director of service s, is announcing the compan y’s international growth stra tegy at MIPCOM. “We are workin g with an international team and investing $1m per episod e in our new 30-hour historical dra ma series, which is unprecede nted in the Middle East in term s of scope, ambition, production values and budget,” he said . “Although our main audien ce is the Middle East — and alw ays will be — we do want this series to meet top international standards; we will be edi ting the 60-minute episodes to ma ke shorter versions to sell glo bally”

l shows Little Charley partnerships for animated pre-schoo CHAPMAN Entertainment has several Bear and Raa Raa ley Char Little for d have been signe Bear and Raa Raa The Noisy Lion. Deals nd) and YLE2 ( Finland ). CBeebies (Pola Mini Mini ay), (Norw r Supe with the ABC (Australia), NRK and Hop! (Israel) (Sweden), S4C (Wales), RTE (Ireland) has acquired both series in the UK. SVT Bear. Charley have acquired all 52 episodes of Little Jackie Edwards, Greg ibutor Target Entertainment, Cbeebies’ Pictured: Ellen Lovejoy (left), of distr Chapman of man bies’ Kay Benbow, Keith Chap Lynn of Chapman Entertainment, CBee bies CBee Entertainment and Alison Stewart of

CELEBRATING the co-pro duction deal for Escape Hoc key are Guillermo Velasc Entertainment Studios, Ma o (left), of Enne rie-Claude Beauchamp of Carpe Diem Film and TV, managing director, Imira and Sergi Reitg, Entertainment. Spain’s TVE is already on board for the 3D animated series

series of animation series eiled plans for a second unv sCo Kid l nne cha n’s s orangutan Boo to INTERNATIONAL childre h Malaysia’s Inspidea, use duced in partnership wit on. “The first series pro luti ies, pol ser se noi The . and Me & er Boo such as deforestation, wat l Robinson, “and it plays a key role in ics top ut abo ges ssa me pass on ctor Pau l said KidsCo managing dire aims to celebrate cultura did incredibly well for us,” e environment for kids and nnel in 93 territories saf a s vide pro ich wh g, our channel positionin lusively on the KidsCo cha 2 mins run will debut exc diversity.” The new 13 x air broadcast. -tofree ut abo s talk with Inspidea’s ea is in a Masilamani of KidsCo, from spring 2011. Inspid Raj and thy Car Mc en Eile t), (lef n inso Rob Pictured: Paul Andrew Ooi and CJ See

BRAND management com pany Elastic Rights is opening an office in Paris. Following its success in Spain, Portug al, Italy, Greece and Turkey, Elastic Rights’ president Ignacio Orive Martin, pic tured, is confident that his new properties will work in Fra nce. “We are a 360-degree bra ndmanagement company,” he said. “We take on four properties a year, and we plan for five years, taking eac h property through pay TV, free TV, video, books and toys.” Elastic Rights manages mo re than 20 properties in pre school, action adventure animation, fiction and you thoriented telenovelas

has sold Suckers, a slapstick SPANISH distributor BRB Internacional System’s Cartoon Network. ting dcas Broa r comedy for kids, to Turne region. Celebrating are ican Amer The agreement covers the Latin dcasting Latin America’s Cindy Broa r Turne , (left) Biern s Carlo s BRB’ America, and Mercedes Kerr, Joy Ross of Cartoon Network Latin sents BRB in Latin America repre h whic ent, Alvarez of Hola Entertainm

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NEWS

ARABIC VENTURE FOR DRIVER DAN

Wayne Borg of twofour54 (left), with JCC’s Malika Alouane

TWOFOUR54 has signed a deal with Al Jazeera Children’s Channel’s (JCC) pre-school arm, Baraem TV, to air the Arabic language version of series Driver Dan’s Story Train, produced by UAE’s Blink Studios. The 52-episode Arabic version, Karim Qitar Al Hekayat, introduces children to books and storytelling by encouraging them to ‘story play’, and reflecting the cultures of the Arabic-speaking world. “To establish a brand that connects with the Arabicspeaking world has always been at the heart of twofour54’s ambitions, and 35% of the region's population are under 14 — the children’s market has great potential,” said Wayne Borg, twofour54’s COO. “This [project] is testament to the production quality possible in the MENA region and we look forward to working with JCC to make Captain Karim a much loved character.” In a separate MIPCOM deal twofour54 and producer 3Line Media are to make a second series of Driver Dan’s Story Train (50 x 10 mins), and a halfhour special, to air on the UK’s CBeebies.

SevenOne betting on Friday night entertainment format at MIPCOM JENS RICHTER, managing director of ProSeibenSat.1’s distribution arm SevenOne International, is in Cannes this week with 50 new scripted and unscripted shows. But there’s a core of four entertainment formats that he is particularly excited about showing to buyers. First up is My Man Can, an entertainment format that has transformed Sat.1 Germany’s Friday-night performance. “Four female contestants bet against each other that their husbands or boyfriends can perform best in a series of fun, physical challenges,” Richter said. A local version has already aired successfully on China’s Jiangsu satellite channel, and there are deals in place

Rive Gauche’s David Auerbach

for Italy, France, Iberia and Latin America (the last two via a deal with FremantleMedia Enterprises). Another top title is You Deserve It!, a new concept from format guru Dick de Rijk in which contestants try to win money for friends who they believe represent a good cause. The show is available to view as a pilot reel and presentation at MIPCOM. The other titles, both from Belgian producer Shelter, have already made waves internationally. The first, Benidorm Bastards, is a hidden-camera show in which octogenarian actors play pranks on young people. A Rose D’Or winner that has already sold into 18 territories, it is now being aimed at the UK and US. RIVE Gauche Television has sold a new game show format to Endemol France. The show, Hunch, was created by Scott Sternberg, and is a studio-based game format in which two contestants team up to answer questions based on their gut feelings rather than facts. The team can only give one answer so, if they disagree, the contestants must convince or overrule their partner within the time limit. The grand prize is $1m.

SevenOne International’s Jens Richter: excited about entertainment formats

Finally, M!LF (Man Liberation Front), is a comic backlash against shows oriented towards female viewers. Rive Gauche president David Auerbach called the deal “an early example of the success of Rive Gauche Television’s strategy to develop original formats outside the US”. He said: “Our goal is to create formats that can become low-cost original programming and hopefully, longrunning franchises for our broadcast partners around the world.”

ZDF and Rai take arty animation ZDF AND Rai Fiction are the first broadcasters to sign up for Mia And Me, a 26 x 24 mins series for six- to 10-

year-olds that mixes live action and Gustav Klimt-inspired animation. Launched this week at MIPJunior, the

From left: m4e’s Hans Ulrich Stoef, Rainbow’s Iginio Straffi, ZDF’s Nicole Keeb, Hahn Films’ Gerhard Hahn and Telescreen’s Lisette Looman

show is co-produced by Lucky Punch (a joint venture between m4e and Hahn Films’ Gerhard Hahn), Italy’s Rainbow and Canada’s March Entertainment. Delivery is planned for 2011, and worldwide distribution is being handled by Telescreen, m4e and Rainbow. In separate news, Rainbow’s latest production, PopPixie, has debuted strongly on France 3’s Mon Ludo, securing an 18% share of its target audience of four- to 10-year-old viewers. PopPixie is now set to air on Kanal D (Turkey), Rai (Italy), Alter (Greece), MBC (Middle East and Africa), and Noga (Israel).

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NEWS

INTERSCOOP IS SWEPT UP JUKURPA Media has acquired Interscoop, the multi-awardwinning company responsible for A Nos Profs Bien-aimes (To Our Much-Loved Teachers), Massoud The Afghan, and L’Homme Qui Ne Voulut Pas Etre Roi (The Man Who Wouldn’t Be King). “This acquisition,” Gregory Schnebelen, Interscoop chairman and managing director, said, “will allow us to consolidate Interscoop’s international standing, make full use of an impressive catalogue, and carry on applying the same high standards its founders set.”

Wildlife photography partnership results in dramatic Life Force LIFE Force, a factual series which explores the mysteries of evolution, is being launched during MIPCOM. The series is the result of a multimillion-dollar co-production partnership between NHK, NHNZ, France Televisions, Science Channel and Animal Planet. It is the third major series in which NHK and NHNZ have worked together. The wildlife photography by NHK and NHNZ crews is combined with cinematic-style narratives and cutting-edge science to culminate in what NHNZ is calling evolutionary drama. “NHK is always looking for documentaries in a new style that can make a global impact,” the company’s head of programming, Kenichiro Takiguchi, said. “As a public broadcaster, we need to continue meeting our viewers’ ex-

PURE PWNAGE HEADS SOUTH CANADIAN producer Sphinx has sold half-hour comedy series Pure Pwnage to ABC2, Australia. The series, which started life on the web before being picked up by Showtime in Canada, tells the story of a top internet video gamer forced to live in the real world when his mother kicks him out of home. Pure Pwnage claims an audience of two million online fans, and enters the Australian market with a pre-established fanbase.

GOOD DOGGY PRE-SCHOOL series Doggy Day School from Delphis Films has been renewed by TVO (Canada), Nickelodeon Latin America and Brazil’s Cultura. The HD series is produced by Brazil’s Mixer and Canada’s Cite Amerique.

Ellen Windemuth (left) of Off the Fence, Andy Weissberg of Animal Planet, Andrew Waterworth of NHNZ, Shin-ichi Murata of NHK, Thierry Mino of France Televisions

pectations in offering large-scale, quality programmes, and we believe that Life Force will perform well in terms of what our viewers want to see.” The series, distributed by Off the Fence, features mystery assassins, de-

tective work, unlikely relationships and a touch of horror. Through innovative use of equipment such as colour night vision, extreme slo-mo and time-lapse, the series has captured the behaviour of rarely filmed animals.

WITH its first season of 52 x 13 mins just completed, Rekkit Rabbit has already generated such a buzz that Marathon Media and TF1 have announced the immediate production of 52 new episodes. Due to premiere on TF1 and Disney Channel Europe in early 2011, Rekkit Rabbit is available for pre-sales from Off the Fence. The animated series, created by Vincent Chalvon-Demersay and David Michel of Marathon Media, is distributed worldwide by Zodiak Rights. The HD cartoon comedy series features a 10-foot crazy rabbit who has fled from his job as a magician’s assistant. Pictured: Vincent Chalvon-Demersay (left), Yann Labasque and Dominique Poussier of TF1, Rekkit Rabbit, Daniel Wineman of Disney, Marathon’s David Michel and TF1’s Ambroise Delorme

Fox takes the multi-platform approach FOX INTERNATIONAL Channels (FIC) has picked up from Fireworks International exclusive multi-platform rights to The Booth At The End, a psychological thriller from Michael Eisner’s US studio, Vuguru. The deal comes in the wake of a new partnership between Fireworks International and Vuguru that sees the distributor acquiring a minimum of 10 multi-platform projects over two years. Created by Christopher Kubasik, The Booth At The End (62 x 2 to 3 mins, 10 x 10 mins and 5 x 22 mins) stars Xander Berkeley as The Man, an enigmatic character who sits in the corner

Fireworks International’s Jonathan Ford (left), Fox International’s Dario D’Aprile and Vuguru’s Larry Tanz

booth at the back of a diner, granting wishes to visitors as long as they return the favour. “Featuring a renowned cast and crew, as well as an intriguing premise, the series lends itself equally well to distribution both by traditional Fox pay-TV networks and across mobile and web outlets,” said Dario D’Aprile, Fox International Channels vice-president, digital acquisitions and distribution. FIC launched another multi-platform title at MIPCOM, adult drama Pretty Tough, based on a novel by Liz Tigelaar and produced by Jetpack Media.

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NEWS

ANIMALS TACKLE CLIMATE CHANGE

NHK International’s Norio Ishii: a duty to inform on green issues

THE WORLD’s animals take charge where humans have struggled, in a new twist on the climate-change debate that is making its international premiere at MIPCOM thanks to NHK International. The Animal Conference On The Environment (20 x 5 mins) is a co-production with China-based Shinsen Media. Its animal protagonists, each representing a different country, convene regularly to tackle weighty issues. Storylines include the characters travelling into space, surviving in the forests and attempting to live in an energy-efficient eco-house. Aimed at families and children, the series is designed to encourage viewers of all ages and across all cultures to start asking questions about their environment’s fate. The series aired in Japan on NHK Education in March, and NHK International is at MIPCOM selling international rights (except China, Taiwan and Hong Kong), and an English-language version. “Environment issues and how they affect creatures on this planet are very important,” said Norio Ishii, NHK International’s director of programme supplies and purchases. “It’s our duty to send out that message throughout the world.”

(RED) raises awareness by making anti-AIDS film freely available (RED), the anti-AIDS organisation, is making its MIPCOM debut to offer an awareness-raising film to broadcasters at no charge. The Lazarus Effect, a 30-minute documentary produced with HBO Documentary Films, records the extraordinary life-restoring effects of antiretroviral drugs (ARVs) on four HIV-positive people from Lusaka, Zambia. “We wanted to find some way of getting the message out that something incredible has happened,” said Sheila Roche, director of global communications at (RED). “After Kofi Annan and a group of activists called for a war-chest to fight AIDS, TB and malaria, a number of organisations, including The Clinton Foundation, negotiated with drugs companies to bring down the price of antiretroviral drugs, and the result has been amazing. For so many people in under-developed countries now, AIDS is not an automatic death sentence.”

Concillia Muhau, before and after 90 days of treatment

Directed by Lance Bangs and executive-produced by Spike Jonze, The Lazarus Effect chronicles the recovery of people who only a few years ago would have had no chance of survival. The English-language film is full of hope, yet a reminder that almost 4,000 people still die every day

from AIDS in Africa, simply because the treatment is still not universally available. The documentary, which will be aired by HBO in the US and Channel 4 in the UK, is an important part of raising international awareness for World AIDS Day, on December 1.

The road less travelled: African lakes AFTER appearing in front of the camera as a presenter for several South African wildlife programmes, Elsabe Nel decided to switch roles — and has brought the result to MIPCOM. She set up SkyPulse Productions and embarked on a 12,000km, 40-day journey through seven countries to visit Africa’s five big lakes: Kariba, Mweru, Tanganyika, Victoria and Malawi. In the process she dived in Lake Tanganyika, learned local cooking, searched for wild chimpanzees in Mahale Mountain National Park, re-enacted the meeting between Stanley and Livingstone — and shot 300 hours of HD, which is ready for post-production. “The footage could be used for a travel

or cooking programme,” Nel said. “We went off the beaten track, on roads people don’t normally take. You don’t get a lot of women who do that.”

Elsabe Nel tries her hand at bush cooking

Nel drove her own Land Rover, but was closely escorted all the way — her crew included three brothers, one of whom is her twin.

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NEWS

Henson rides Dinosaur Train from Singapore to MIPCOM THE SECOND series of Dinosaur Train, the animation co-produced by The Jim Henson Company and Singapore’s Sparky Animation, is being presented at MIPCOM. The debut season recently launched on PBS Kids in the US, where it ranks in the top five programmes for two- to fiveyear-olds. “Dinosaur Train does a great job of combining two things we know kids love: dinosaurs and trains, [and is] set in a fantastical whimsical world with sweet, loveable characters that our audience wants to spend time with,” said Lisa Henson, The Jim Henson Company’s CEO. “Parents also appreciate the educational material we present in the show and feel comfortable trust-

Kok Cheong Wong: Singaporean expertise

Lisa Henson: inspiring kids

ing us with their kids, and we take that responsibility of educating and entertaining very seriously.” She added that there is a strong conservationist message in the series. “We want to inspire our audience to become

naturalists; we want to get them excited to study the natural history in their own environment and learn about the animals and wildlife of their world so they will make a commitment to respect and preserve it.”

Sparky Animation founder Kok Cheong Wong said the show is the firstever animation co-production between Singapore and the US. “It has taken a long time for the US and other countries to feel confident working with us,” he said. The Singapore Media Development Authority has co-invested in the project and its outgoing CEO, Christopher Chia, said the series will lead to further such partnerships. “The partnership with Jim Henson has resulted in an internationally successful animation series being co-produced with Singapore,” he said. “This will encourage other production companies, US or otherwise, to co-produce with Singapore, where creative and technical talent is available.”

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NEWS

MIPCOM NEWCOMER WILL JOHNSTON, founder and CEO, DanceTrippin, the Netherlands

Will Johnston: “Our USP is definitely the content”

“DanceTrippin produces and delivers dance music programming through internet and television. This year we're taking our concept directly to cable and satellite TV in HD quality. Our channel is non-stop music, live from the world’s hottest dance events, featuring performances from the foremost DJs and artists. The best way to get an idea is to have a look at www.dancetrippin.tv/preview. “MIPCOM is a great opportunity for us; we expect to develop more distribution relationships with cable, satellite and IPTV platforms. Sometimes the best opportunities are ones you weren't looking for. At MIPCOM you never know who you might meet, what you may learn... which is what makes it so exciting. “Our USP is definitely the content, and we've produced a large library in advance of our channel launch. The last 12 months were very exciting. Online viewership has been exponential in many countries, passing a million video views monthly, which is significant, but really just the tip of the iceberg.”

Sold! Distribution rights for innovative auction format MARK Burnett International Distribution has picked up international distribution rights for Pernel Media’s Auction My Life. The one-hour primetime format offers people the possibility of realising a dream project that could change their lives. Created by Samuel Kissous, president of Pernel Media, Auction My Life is a live-to-tape entertainment format that follows a person or family as they sell off all their worldly possessions in order to start a new life. Audiences do the bidding.

Mark Burnett’s Scot Cru (left), and Pernel’s Samuel Kissous get together for a deal

Kissous said that Mark Burnett has a track record of “unparalleled success with competition-based reality programming and game shows”.

Scot Cru, head of international distribution and production at Mark Burnett, said the show had already been optioned for Germany.

CANADIAN animation producer Guru Studio has signed a deal with new distribution partner Imira Entertainment at MIPJunior for the pre-school animation series Justin Time. Imira will take all Spanish- and Portuguese-speaking territory TV and DVD distribution rights for the series, as well as Italy. “It was especially important for us to choose our Justin Time partners carefully and place it selectively territory by territory,” Frank Falcone, president of Guru, said. Pictured are Guru’s Mary Bredin (left) with Imira Entertainment’s Sergi Reitg, Frank Falcone of Guru and Imira’s Christophe Goldberger

Portfolio seeks food for thought PORTFOLIO Entertainment returns to MIPCOM with an aggressive expansion plan to build on its factual lifestyle programming. “We are now looking to executive produce as well as distribute, so we are here to scout for new content which we can help at an earlier stage in its development,” said Joy Rosen, Portfolio Entertainment’s founder and president. “We can use our expertise and market intelligence to push forward productions that we feel confident are exportable and not only relevant to the North American market.” Portfolio Entertainment is the execu-

Portfolio Entertainment’s Joy Rosen

tive producer of two new projects. Raider Of The Spice Rack is a food series with Kevin Brauch (The Thirsty Traveller, Iron Chef America) as the travelling host unearthing the mysteries and special uses of the world’s spices. Cubicle To The Cage is a reality show featuring a new mixed-martial-arts camp that aspires to find the most unlikely fighters from the most unexpected backgrounds. “This is a way to feed our international pipeline,” added Rosen. “We are also working with our new vice-president, sales and acquisitions, industry veteran Louis Fournier, to realise our growth strategy.”

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NEWS

MIPCOM NEWCOMER

Simon Adams, Roboto: promoting pilots at MIPCOM

SIMON ADAMS, co-owner and director, Roboto, Australia. “Roboto is a new Australian TV and film development production company attending MIPCOM with the pilot for our kids TV series Scariacs. “The growing international interest in Scariacs is what drew us to MIPCOM. We needed to meet with the companies that are already interested in our show, and make further contacts. We're excited about the creative approaches that can be taken to expand Scariacs stories in the online environment and would like to meet people and companies with a similar outlook. “Our strategy is to show our pilots, explain our concepts and meet as many broadcasters and distributors as possible. We have several other projects that we also want to introduce to the market. “Since Roboto is a new company, with the production of the Scariacs pilot being our first project, we have been developing fast. At MIPCOM we are also promoting other content in development, including a pilot for a motorcycling TV series, The Ride, and a 3D animated comedy feature, Rowdy Hollywood.”

Singapore-Australia fund targets new media content SCREENWEST, Western Australia's screen funding and development agency, and its Singapore counterpart, the Media Development Authority (MDA), have announced the third round of the MDA-ScreenWest CrossMedia Development Initiative. The initiative invites digital producMDA’s Christopher Chia: developing innovative storytelling content

ers and traditional media practitioners, producers, storytellers and developers in Australia and Singapore to team up to develop visual narrative concepts for new media channels, including interactive television, web and mobile devices. Two projects will be selected and

awarded up to $30,000 each in development funding, which will be shared between the partners. “The joint initiative with ScreenWest aims to tap into potential synergies by encouraging collaboration between digital and traditional content producers to develop original, engaging and innovative storytelling content,” said Christopher Chia, MDA’s chief executive officer. ScreenWest chief executive, Ian Booth, praised the ongoing partnership with MDA. “We both recognise the importance of supporting digital media storytellers and I am proud to celebrate our third year of partnering with Singapore to deliver this initiative. The screen industries in Western Australia and Singapore will benefit from and continue to strengthen the strong relationship that exists between the two territories,” he said.

Oz Prank Patrol goes to CBBC CBBC has acquired season one of the Australian version of children’s reality series, Prank Patrol. The distributor is MarVista Entertainment. The deal gives CBBC, the BBC’s digital channel for six- to 12-year-olds, exclusive rights to broadcast 26 half-hours of the hit series in the UK. The Australian version of the format features host Scotty Tweedie, acrobatic Ninjas and guest experts helping kids pull off the prank of a lifetime on an unsuspecting friend or family member. “Prank Patrol Australia has demonstrated its ability to be a ratings winner, so much so that a second season has already been commissioned,” said Vanessa Goglio, senior vice-president of worldwide sales at MarVista Entertainment. Sarah Muller, CBBC’s head of acquisitions and drama development, added: “The energy and fast pace of Prank Patrol Australia makes it perfect for the CBBC audience. It fits flawlessly with our objective to provide cool, fun, must-see content, and I am confident that it will soon become a firm favourite.” MarVista is Prank Patrol’s exclusive worldwide distributor. The format was devised by Canada-based Apartment 11 Productions, and CBBC has already aired a UK version of the show, MarVista Entertainment’s Vanessa Goglio and Fernando Szew created by UK-based Bakermedia. and (front) CBBC’s Sarah Muller.

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Felt, Congratulations on receiving the Personality of the Year Award at tonightâ&#x20AC;&#x2122;s MIPCOM Gala Dinner. What a tremendous achievement and so well deserved. Nick

www.sierra-pictures.com

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CONFERENCES & EVENTS

TUESDAY 5 OCTOBER

➤ HIGHLIGHT KEYNOTES

➤ PRODUCERS’ FORUM

➤ BRANDED ENTERTAINMENT

➤ EVENTS

PRODUCERS FORUM

9.00 > 10.15 NEW DYNAMICS FOR PROGRAMME DISTRIBUTION TO THE MIDDLE EAST - Breakfast Session

SPOTLIGHT ON AUSTRALIA 10.30 > 10.50 OPENING KEYNOTE: GLOBAL LAUNCH OF TRANSMEDIA PROJECT "SMASHCUT" BY “NED KELLY” DIRECTOR GREGOR JORDAN AND THE PROJECT FACTORY DIRECTOR GUY GADNEY

Moderator: ■ Nabil Kazan, President, K&Partners Inc (TV Services Mena) Speakers: Badih Fattouh, Head of Programming (Arabic Content), MBC Group ■ Bassam Hajjawi, President/CEO, International Distribution Agency and Near East Productions Studios ■ Fadi Ismail, Group Director of Services, MBC Group ■ Adib W. Khair, General Manager, Sama Art Production ■ Tewe Pannier, Managing Partner, GTV ■

Keynote:

GREGOR JORDAN, Director / Screenwriter, Ned Kelly

Pre-registration required. On site admission if space allows. PALM SQUARE RESTAURANT, 1 ALLÉE DE LA LIBERTÉ, CANNES

Interviewed by: ■ Guy Gadney, Director, The Project Factory AUDITORIUM A, LEVEL 3

9.00 > 14.00 VIP BRANDED ENTERTAINMENT SUMMIT An invitation-only half-day think tank Summit for 50-60 senior executives from the Branded Entertainment arena for a top level discussion on strategic issues connected with The Business of Branded Content.

11.00 > 12.45 WHAT’S GOING ON DOWN UNDER Chaired by Marcus Gillezeau, Executive Producer, Firelight Productions

By Invitation only

Moderator: ■ Kate Bulkley, Columnist & Media Commentator SALON DIANE, MAJESTIC HOTEL

Case Study 1: Cross Platform Content & Alternative Revenue Streams Speakers: ■ Mike Conway, Managing Director, The Wiggles ■ Ross Crowley, Director of Programming, Foxtel Guy Gadney, Director, The Project Factory

9.30 > 10.15 BUILDING SUCCESSFUL ENTERTAINMENT BRANDS Keynotes: ■

GENE SIMMONS, Founding Member, KISS and Executive Producer, Gene Simmons Family Jewels

Jarod Green, Creator of Beached Whale/Director Radical Love

Case Study 2: 360 Programming – The Producer and The Broadcaster Chaired by ■ Marcus Gillezeau, Executive Producer, Firelight Productions

BOB DEBITETTO, President & GM, A&E Network and BIO Channel

Speakers: ■ Kim Dalton, Director of TV, Australian Broadcasting Corporation ■ Ian Hogg, CEO, FremantleMedia Australia Pty Ltd

Case Study 3: Australia’s Broadband Future Moderator: ■ Peter White, Deputy Editor, TBI Magazine GRAND AUDITORIUM, LEVEL 1

Speakers: ■ Andrew Lambert, General Manager Content Acquisition & Strategic Partnerships, Telstra ■ Lauren McLaughlin, Director of Content & Interactive Partnerships, FetchTV Pty Ltd AUDITORIUM A, LEVEL 3

Visit www.mipcom.com for speaker information & regular updates

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CONFERENCES & EVENTS

TUESDAY 5 OCTOBER

➤ HIGHLIGHT KEYNOTES

➤ PRODUCERS’ FORUM

➤ BRANDED ENTERTAINMENT

➤ EVENTS

PRODUCERS FORUM

SPOTLIGHT ON AUSTRALIA 13.00 > 14.30 SPOTLIGHT ON AUSTRALIA LUNCH

BRANDED ENTERTAINMENT 15.30 > 16.30 BRANDED ENTERTAINMENT SUMMIT: HEAR FROM THE THOUGHT LEADERS Open to all MIPCOM Participants

By invitation C. BEACH RESTAURANT, LA CROISETTE

14.45 > 16.00 WORKING WITH AUSTRALIA WORKSHOP & MATCHMAKING EVENT Moderator: ■ Defrim Isai, General Manager ID&P, South Australia Film Corporation Hosts:

Moderator: ■ Kate Bulkley, Columnist & Media Commentator Speakers: ■ Cameron Death, SVP and GM, NBC Universal Digital Studio, USA ■ Dominique Delport, CEO, Havas Media, France ■ Robert Friedman, President, Media and Entertainment, @radical.media, US ■ Douglas Scott, President, Ogilvy Entertainment, USA ■ Peter Tortorici, President, GroupM Entertainment, UK ■ Marcus Vinton, Founder & Chief Creative Officer, Publicis Entertainment, UK CONFERENCE ROOM ESTEREL, LEVEL 5

Fiona Cameron, Executive Director Strategy and Operations, Screen Australia

Tania Chambers, Chief Executive, Screen NSW ■ Emma Humphreys, PR Manager, Tourism Australia ■ Jane Roscoe, Network Programmer, Special Broadcasting Services Corporation ■ Jenni Tosi, General Manager Industry, Development & Investment, Film Victoria ■

Open to all MIPCOM participants

16.45 > 17.30 2010 PERSONALITY OF THE YEAR KEYNOTE ADDRESS JON FELTHEIMER, Co-Chairman and Chief Executive Officer of Lionsgate

CONFERENCE NETWORKING ROOM, LEVEL 5

14.45 > 15.20 KEYNOTE - ENGAGING YOUR AUDIENCE THROUGH SOCIAL MEDIA

Interviewed by: ■ Anna Carugati, Group Editorial Director, World Screen GRAND AUDITORIUM, LEVEL 1

Keynote:

Moderator: ■ David Jenkinson, Editor in Chief & Managing Director, C21 Media

A key networking event for Producers at MIPCOM 2010, this lively beach side party will feature drinks and cooking demos from this year’s spotlight country, Australia. Pre-registration required. On site admission if space allows. VEGALUNA BEACH RESTAURANT

GRAND AUDITORIUM, LEVEL 1

FOLLOW MIPCOM LIVE! For all MIPCOM live conference content updates, follow twitter.com/_mip_ For conference videos & liveblogging, visit MIPBlog (blog.mipworld.com) & all live content also available on our mobile apps (road.ie/mipcom)

JOIN THE CONVERSATION To make your own tweets more visible, include the #MIPCOM hashtag & if uploading photos to flickr, please tag them with “MIPCOM” too! Transcripts of selected sessions available on mipcom.com, via Take 1 Transcription, from October 11

The world’s entertainment content market

18.30 > 20.30 PRODUCERS’ COCKTAIL

JOANNA SHIELDS, VP EMEA of Facebook

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OTHER EVENTS

➤ EVENTS

➤ PRESS CONFERENCES

TUESDAY 5 OCTOBER

9.00 - 10.15 Reed MIDEM

16.30 - 18.00 KOCCA

New Dynamics for Programme Distribution to the Middle East Breakfast

Robocar Poli Day HALL DES EXPOSITIONS

By invitation only PALM SQUARE RESTAURANT

17.30 - 19.00 Turkish Radio and Television 11.00 - 12.30 Fox International Channel

Join us for the TRT Cocktail on booth 14.19 HALL DES EXPOSITIONS

The Walking Dead Panel and Press Conference with talents and producer

18.00 - 19.00 Catalan Films & TV

By invitation only AUDITORIUM K

Meet Catalan Cartoons: Catalonia Animation Programmes AUDITORIUM H

13.00 - 14.30 Reed MIDEM 18.30 - 20.30 Reed MIDEM

Spotlight On Australia Lunch Salute to the Australian Delegation By invitation only

The Producers’ Cocktail C BEACH RESTAURANT

By invitation only VEGALUNA BEACH RESTAURANT

21.30 - 3.00 Marc Dorcel

15.30 - 16.30 TV Azteca TV Azteca presents the gripping new thriller series Drowning City and announces a deal with MGM AUDITORIUM I

Eroticism is a French affair! Join Marc Dorcel’s party! Collect your invitation at booth 15.18 By invitation only LE JIMMY’Z

Deals get done.

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C on g r at u l at i on s

J o n F e l t h e i m e rÂ The MIPCOM Personality of the Year

From All Your Friends a nd C ol l e a g u e s at E P I X

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NEWS

MISSION EXPANDS ITS LIBRARY FAMILY and faith-based films specialist Mission Pictures International has secured the rights to Gener8xion Entertainment’s film library, which includes action/adventure feature The Omega Code, documentary The Cross, and dramas including One Night With The King And Noelle. In addition, the company has secured the international rights to Like Dandelion Dust, which stars Academy Award winner Mira Sorvino (Mighty Aphrodite), Golden Globe nominee Barry Pepper (Seven Pounds, 25th Hour), Cole Hauser (Good Will Hunting) and Maxwell Perry Cotton (ABC’s Brothers And Sisters). Like Dandelion Dust was hailed by USA Today as “the next Blind Side” and is directed by Jon Gunn (My Date With Drew, Mercy Streets) from a screenplay by Academy Awardnominated Stephen J Rivele (Ali, Nixon). The film is based on the novel by Karen Kingsbury. It tells of a family leading an idyllic life on the coast of Florida until a phone call brings devastating changes. “The Gener8xion library and Like Dandelion Dust fit in with our vision, passion and expertise,” Mission Pictures International co-founder Cindy Bond, said. “Our aim is to strategically and effectively maximise our brand in the global marketplace by combining the power of our mainstream buyers, distributors and output deals with our international retailers.”

Engine joins driving forces for beach drama Pt Dume

Engine Entertainment’s Chris Philip: “The perfect team to ensure global roll-out”

ENGINE Entertainment has entered into a partnership with Twentieth Television and QED International on the new US syndicated series Pt Dume

from Baywatch creator Gregory J Bonann. Engine Entertainment will handle the worldwide distribution (excluding the US) and seek pre-sales for the series at MIPCOM. Bonann is in Cannes to showcase his creation. Twentieth Television is handling domestic distribution and has sold the series to Tribune Broadcasting for locations including New York, Los Angeles, Chicago, Dallas, Houston and Washington DC. “Pt Dume marks the return of a significant winning formula for which there is always a demand internationally,” Chris Philip, chief executive of Engine Entertainment, said. “It’s the perfect team to ensure a successful

global roll-out and we are thrilled to be part of it.” The series is set at Point Dume, the most beautiful, secluded and dangerous beach on Malibu’s pristine shoreline. It follows a group of teenagers who, for varying reasons, have violated the Los Angeles Unified School district’s zero-tolerance policy and are facing expulsion for their potentially life-changing mistakes. “I could not be more excited about my return to the beach to tell stories with life-and-death stakes,” Bonann, cocreator and executive producer for the series, said. “The show is about young, reluctant heroes at a crossroads. Their next steps will change their lives — one way or the other.”

Smithsonian swoops on gannet doc ON ITS MIPCOM debut, wildlife documentary specialist Earth-Touch has concluded a deal with the Smithsonian Channel. The factual broadcaster has acquired North American rights to EarthTouch’s 52-minute HD film Gannets — The Wrong Side Of The Run, produced by Graeme Duane, and has committed to co-produce a further three films from Earth-Touch’s stable of high-end documentary programming. Titles will include Diving With Crocodiles, Pride In Battle and Cheetah — The Super Specialist. “As a comparative newcomer on the wildlife production scene, we are thrilled to have secured the confidence and backing of such a quality broadcaster,” Chris Fletcher, Earth-Touch director of sales and programming, added. “We view Smithsonian as a

natural partner for us — we admire their values, production expertise and their proven ability to bring compelling nature stories to a significant

Gannets (Earth-Touch)

audience across the USA.” In a separate deal, Earth-Touch has pre-sold Diving With Crocodiles to ARTE for France and Germany.

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NEWS

MIPCOM NEWCOMER TIMM GEYER, head of business development (global), Bigpoint, Germany “Bigpoint.com is the largest German gaming portal and one of the top three gaming portals worldwide, a developer of browser-based games and online content provider. Thanks to Bigpoint browser games, TV media companies can offer attractive content — and monetise their online users. “NBC/SyFy, MTV, M6, ProSieben, RTL, Russia TV, TV AZTECA, Discovery and others have integrated our browser games. “Tie the game portfolio into your portal and there are three ‘win’ factors: 1, your TV media portal receives ‘free to play content’; 2, profit from our revenues on the sales of virtual goods within the free games and also market the page impressions of the users; 3, build-up of a gaming community in your portal as well as the development of a marketing platform for your own formats and for new technologies such as IPTV. “Bigpoint has reached several milestones over the last 12 months including gaining 100 million registered users, with 250,000 added each day.”

Timm Geyer: “three ‘win’ factors”

Film of Stones’ 1972 tour rolls on into the HD era EAGLE Rock Entertainment has signed a series of international sales for Ladies And Gentlemen… The Rolling Stones. The re-mastered HD feature-length version of the film first released in 1974 depicts the legendary rock band over four nights in Texas during the 1972 North American Exile On Main Street tour. Eagle Rock signed an exclusive deal with the veteran band earlier this year for the multi-platform rights to the film across theatrical, television, online, digital, home entertainment, DVD and Blu-ray. The company has since secured worldwide sales of the film with broadcasters including VH1 (US), WHD (Japan), Sky Arts (UK), ABC (Australia), HBO (Latin America), ZDF (Germany), SVT (Sweden) and Hi-Fidelity (Canada). “Our continued international success with Ladies And Gentlemen... shows

Ladies And Gentlemen… The Rolling Stones (Eagle Rock Entertainment)

that Eagle Rock is expertly positioned to distribute and license a wide range of deals for its catalogue of entertainment titles across multi-platform media on a world basis,” Geoffrey Kempin, chief operating officer, Eagle Rock En-

tertainment, said. “We are delighted that the film has evoked such an appetite among both broadcasters and theatrical venues worldwide, and we are excited about the interest the title is already attracting at MIPCOM."

Genie conjures up new partners INDEPENDENT producers Moi j’aime la television (MJTV) and Helion Pictures have secured three new partners for their $6m trilogy of live-action films based on their half-hour TV comedy series Genie In The House. Wild Bunch Germany will co-produce and distribute the 3D movie in Germany, as will Spanish production company Maestranza Films. Cyber Group Studios in France is also on board as co-producer and will handle international sales rights for the rest of the world, with Estelle Lafoy from Happy Audience. Cyber Group and Happy Audience are negotiating distribution windows in the UK, France, Italy and Spain. MJTV managing director Phil Ox said: “We are delighted to have Wild

Bunch, Maestranza Films and Cyber Group Studios as partners for France, Germany and Spain. With the success of the TV series, the movie franchise is a natural extension of the brand and we are excited by the possibilities of taking a halfhour show to a global 3D film.” The 78-episode Genie In The House series has been a hit for commissioning broadcasters Nickelodeon UK and Canal J in France, and has sold to 110 territories. The first movie of the trilogy starts shooting in summer 2011. Genie In The House (MJTV)

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PRODUCT NEWS

Kids to the rescue

Getting to know you ...

MEXICAN distributor Comarex is on the hunt for buyers for its live action series 13 Hours (13 x 25 mins). The thrilling suspense series is targeted at kids, and is produced by Askania Media Filmproduktion. In the story a school in Berlin is taken over by evil thugs, bent on world domination using a device invented by Professor Funke, one of the school’s professors. Five of the hostages trapped in the school, including Funke’s son, must stop the villains, free Funke and save the world; but they only have 13 hours in which to do it.

24 HOURS and The Perfect Sperm are among the titles being showcased this MIPCOM by Sweden’s Strix Television. In 24 Hours, two celebrities with very different personalities are locked in an isolated house for 24 hours and given the opportunity to re-evaluate the image they have of each other, and the myths spun about them by the media. Genetics makes a difference in the reality series The Perfect Sperm. In the Strix format, nurses in a sperm bank mercilessly test 10 men for their IQ, strength and good looks, to see whose sperm qualifies for a cash prize.

13 Hours (Comarex)

All eyes on Forlorn Gaze AUSTRALIA’s Odin's Eye Entertainment has added a new satirical comedy TV series from transmedia specialists KCDC to its development and production slate. The mockumentary-style show, Forlorn Gaze, features an emerging 'emo' band that dreams of escaping suburban obscurity through fame and fortune. They are poised to be the next big thing with the (mis)guidance of their over-confident manager and shameless self-promotion. The lines between reality and fiction are blurred, and Forlorn Gaze exists as a band both inside the show and in the outside world. They have played a number of music festivals and have an online following — the music video for their first single Extremo has had over seven million hits on MySpace. Forlorn Gaze (Odin’s Eye Entertainment)

Fun and games FOX LOOK is in Cannes with Big Family Game Night, a show that pits family against family in larger-than-life versions of classic games. Muchloved board games such as Sorry, Yahtzee, Connect 4, Boggle and Twister are among those played as two teams go head-to-head in five different challenges. The teams earn prizes for winning each of the five competitions along the way, which include Monopoly Crazy Cash cards. Then, in Big Family Game Night’s finale, the Crazy Cash Cards are totted up to determine which family will take home the grand prize.

Factual from Israel ANANEY Communications and Indigo are at MIPCOM in the wake of a recently closed deal that sees Indigo distributing over 250 hours of original lifestyle programming from the Israeli TV and digital media group. The package includes a number of titles on cuisine, as well as health and wellbeing programming and a roster of travel shows.

Virtual friends Improving on the past

Ultimate Restorations (DLT Entertainment)

DLT Entertainment takes a step inside bygone eras in Ultimate Restorations, an 8 x 60 mins series that looks at the restoration of precious artifacts that have fallen into ruin. In the first episode, the team takes on the seemingly impossible task of restoring a Victorian steam yacht, the Cangarda, to its former glory. Future episodes focus on the restoration of a hundred-year-old fire engine, a million dollar repair of one of the world’s rarest railroad cars and a spy plane from the Second World War.

OHM:TV brings a format to MIPCOM that compares the concepts of traditional and virtual friendship. I Want To Have A Million Friends won the Next Generation Audience Engagement award at the Content 360 MIPTV 2010 Cross Media Festival. In the format, 10 contestants are isolated for 45 days, only connected to the outside world through the internet and online social networks. Each has to make as many ‘friends’ as possible: ultimately, the new online friends will determine who walks away with a cash prize of €90,000. The format is the brainchild of Lapierna Audiovisual and Jose Luis Azcona.

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PRODUCT NEWS

Innovative inventors AARDMAN Rights this week premieres a full episode from its new series Wallace & Gromit’s World Of Invention (6 x 30 mins). The show is the studio’s first foray into live action, and features Wallace and Gromit making and presenting their own television show about inventors past and present. It debuts in prime-

Courting danger time on the UK’s BBC1 in November. Aardman Rights also launched the pilot for preschool series Ploo (52 x 10 mins) at MIPJunior. Adapted from Mick Inkpen’s Blue Nose Island, Ploo is aimed at three- to five-year olds. At the helm is Jackie Cockle, creator of Aardman’s hit pre-school show Timmy Time.

Outlaw (NBC Universal International)

Wallace & Gromit’s World Of Invention (Aardman Rights)

Mixed bag from MTV MTV Networks International (MTVNI) arrives at MIPCOM with an expanded catalogue of more than 5,000 hours. Highlights include: preschool animation, Team Umizoomi, which has been picked up by France’s public broadcaster, France TV, and Canada’s YTV — and also airs in Malaysia (EMAS), Singapore (MediaCorp) and South Korea (EBS); Comedy Central’s new comedy-horror animation Ugly Americans, which has gone to Five in the UK, CTV in Canada and SBS in Australia; and MTV scripted comedy drama, The Hard Times Of R J Berger, which will be seen on Nine Network in Australia.

Team Umizoomi (MTVNI)

Exploring Angkor Wat

INTRIGUE and justice are at the centre of two new shows on offer from NBC Universal International Television Distribution. Outlaw (13 x 60 mins) stars Emmy Awardwinning actor Jimmy Smits as Cyrus Garza, a disillusioned Supreme Court justice who abruptly quits his high-level position to represent ‘the little guy’. Garza uses his inside knowledge of the system to take on establishment and criminals alike — and makes powerful enemies in the process. The series is produced by Universal Media Studios and Conaco Productions, and stars Jesse Bradford (West Wing), Carly Pope (24), Ellen Woglom (Californication) and David Ramsey (Dexter). The Event (13 x 60 mins) is a suspense thriller series in which a man looking for his missing fiancee unwittingly uncovers a global conspiracy that could change the fate of mankind. The series is produced by Universal Media Studios and Steve Stark Productions, and stars Jason Ritter and Blair Underwood.

Sushi secrets exposed

Angkor Wat, City Of Gods (EBS)

KOREAN broadcaster EBS is developing two 50-minute documentaries called Angkor Wat, City Of Gods. Shot in HD and using state-ofthe-art 3D computer graphic technology, it will re-enact the construction of the Hindu temple in Cambodia that is one of the world's most famous archaeological sites. The documentaries will air in January 2011. EBS also plans to release next year a theatrical version of Tarbosaurus, The Mightiest Ever. This 3D documentary feature — adapted from the two-part television documentary made by EBS in 2008 — is about the huge dinosaur that thrived in Asia more than 70 million years ago.

SUSHI Samplers (13 x 5 mins) is a new series about the making of this increasingly popular Japanese food. Produced this year by TI ComNet of Japan, the series focuses on little-known facts about how sushi is sourced and prepared.

Hollywood in HD PRIME Entertainment Group brings its longestablished weekly series Hollywood On Set (360 x 26 mins) to MIPCOM in both 4:3 and 16:9 HD formats. Launched nearly seven years ago, the series features news and views on the latest Hollywood releases. Other HD titles in the Prime Entertainment catalogue include Prime: Zoom In (300 x 6 mins 30 secs), Hollywood's Best Film Directors (52 x 26 mins) and Close Up (52 x 26 mins), as well as a new show, Movie Star (104 x 4 mins).

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entertaining everywhere. entertaining everyone.

Stand H4.05

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PRODUCT NEWS

Serving it right FOR LEGENDARY French chef Michel Roux, transforming an ordinary meal into unforgettable experience is as much a question of superstar service as it is superlative food. Roux believes that waiters and sommeliers are the unsung heroes of the restaurant world — and his new series, Michel Roux’s Service (8 x 60 mins), sets out to correct that. In the show, brought to market by Ricochet, eight young people are trained to become front-of-house professionals, learning the skills needed to run service in some of Europe’s finest eateries. Two are then chosen to take up life-changing scholarships at top hotels and restaurants.

From cocktails to cathedrals

Cathedrals (united docs)

MOLOTOV — The Man Behind The Cocktail is a 90-minute documentary about the man who stood next to Stalin. Vyacheslav Molotov, long-time Soviet foreign minister, dealt with Hitler, Goebbels, Roosevelt and Churchill. He was the only one of Stalin’s original inner circle to survive not only the Great Terror but the death of his patron in 1953. The film of the remarkable politician’s life is brought to MIPCOM by Germany’s united docs, which is also showcasing Cathedrals. The glossy historical doc takes viewers back to the construction sites of those most beautiful and mysterious of European buildings — the soaring Gothic cathedrals of Canterbury, Chartres and Cologne.

Orchestral manoeuvres Michel Roux’s Service (Ricochet)

Goat herd grows CREATIVE Power Entertaining comes to Cannes with its hit animated series Pleasant Goat And Big Big Wolf. Nearly 1,000 episodes of the TV show have been made, and the two Pleasant Goat movies have broken box office records in China. The estimated value of the brand — including broadcast products, musical theatre, consumer goods and themed carnivals — is now 1bn yuan ($150m) in China, with the second movie alone taking 130m yuan at the box office.

Molotov — The Man Behind The Cocktail (united docs)

Ditto Odyssey (SKY3D)

KOREA’s SKY3D, which claims to be the world’s first 24/7 3D satellite channel, is showcasing a range of 3D content, from animation and sports to live music. Titles include Ditto Odyssey, a concert enhanced by 3D visual effects, The First International Clubs Taekwondo Championships 2010 and the Swatch FIVB Beach Volley World Tour Seoul Open.

The cave-man cometh THERE’s a little bit of the Neanderthal in all of us, according to a new 52-minute HD documentary brought to market by Albatross World Sales. Featuring the latest research results, The Neanderthal In Us asks what the 0.5% genetic difference between modern humans and our ice-age cousins really means. Albatross is also showcasing two other high-end docs: Chandani: The Daughter Of The Elephant Whisperer, which tells the touching story of a young girl who wants to become a mahout; and Animal School: Dialogue In The Circus Ring, which examines the relationship between wild beasts and trainers.

State of the art from ORF

Pleasant Goat And Big Big Wolf (Creative Power Entertaining)

ORF IS at MIPCOM with 200 hours of music and performing-arts programming. The Austrian public broadcaster has added several concert and opera highlights from the Vienna State Opera and the Salzburg Festival to its stock of classic titles, which includes the Karajan archive. ORF is also branching out into theatre with a performance of the mystery play Jedermann from the 2010 Salzburg Festival. Another new sub-genre is tango-related programming, featuring concerts, performances and documentaries from Argentinian producers.

Neanderthal (Albatross World Sales)

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Deals get done.

Show Classifieds

ADVERTORIAL SECTION

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Technicolor has decided to deepen its relationships with creators and broadcasters by developing and producing its own content. With state-of- the-art CGI animation studios, and a wealth of entertainment services theHébrard team Contact: Marie-Laure Steven Wendland, VP Animation Stand to TVFI number 02-15 promises deliver the superior Tel: +1 818 395 2961 Ph: 33 1 47 23 90 35 - M :33 6 31 18 64 10 product that all have come to expect. www.peteandpickles.com ml@hebrard.org - www.filmandpicture.org

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Splash News

MIPCOM News # 1

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MIPCOM News # 2

Highlight your programmes and services in the Daily News “Show Classifieds” section. Contact: christine.mendes@reedmidem.com Tel : + 33 (0)1 41 90 49 89

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PRODUCT NEWS

Dreamkix (KOCCA)

Goal-oriented animals

F1 team tracked

DREAMKIX, a comedy CGI series about the animal kingdom’s equivalent of the football World Cup, comes to Cannes courtesy of distributor Korea Creative Content Agency (KOCCA). Produced by DesignStorm animation studio, the kids programme centres on the Dream League, a global sporting event, and the group of farmyard animals which dare dream about participating and winning. The show’s key characters, including Roy the dachshund, Morrie the mole, Byrne the sheep and Emily the cow, strive to become winners on the field and in everyday life.

GERMAN producer/distributor RTV – Film & Television zooms into Cannes with two highspeed sports documentaries on Formula One motor racing. The Power And The Passion is a 30-minute examination of the Scuderia Ferrari team, tracking its highs and lows since hitting the F1 circuit in 1950. The programme is available as a general TV documentary, a more dynamic version for sports TV and footage for inclusion in other programmes. Also on RTV’s slate is a one-hour profile of the seven-times F1 world champion, Michael Schumacher – The Story Of A Legend.

Norton’s star trek

Robert Downey Jr on the Graham Norton Show (So Television)

SUPERSTARS Sarah Jessica Parker and Jennifer Lopez, rapper 50 Cent and R&B singing sensation Usher are among the guests on a new series of The Graham Norton Show. Now available for international distribution, the package at MIPCOM comprises the most recently aired editions of the show, which is produced and distributed by So Television for UK public broadcaster BBC. A new series also kicks off on the BBC from October 22. The programme will soon celebrate its 500th episode since first airing over 10 years ago on the UK’s Channel 4.

Video library launched

Vanishing Venice

FRANCE’s Java Films unveils a new videofootage division at MIPCOM. The library service is aimed at broadcasters and producers seeking original documentary clips and extracts. The company comes armed with 30 new documentaries including Heists, Hold-Ups And Luxury Jewelry: Meet The Pink Panthers; Girls And Gangs: The Changing Face Of Mexico’s Drug Cartels; and Designer Babies: The New Eugenics. Java Films has also expanded its library of content with titles such as Incest: The Last Taboo and Bride Trafficking Unveiled, both from UK producer Current TV.

POLISH broadcaster Telewizja Polska has added Venice, the latest movie from renowned Polish director Jan Jakub Kolski, to its MIPCOM slate. Based on the novel of the same name by multi-award-winning writer Wlodzimierz Odojewski, award-winning Venice is a powerful drama about a boy whose dreams of a trip to Venice are shattered with the outbreak of the Second World War. The narrative focuses on how his family helps him cope with disappointment as the war threatens to blight their lives.

Designer Babies: The New Eugenics (Java Films)

Venice (Telewizja Polska)

Michael Schumacher – The Story Of A Legend (RTV –Film & Television)

Hybrid highlights INTERNATIONAL reality-TV pioneer Endemol launches a series of hybrid formats — crossplatform and mixed-genre shows — at MIPCOM. The Money Drop is a TV game that can be played simultaneously online at home. Instead of ultimately winning a massive prize, the contestants’ challenge is to hold on to the cash received at the show’s start. In addition to reaching 13 million viewers, it had 450,000 online players in the UK. The US Fox network has also commissioned a pilot. Other Endemol hybrid formats include the quiz show Timeline; Stuck In A Game Show, which was co-developed with French TV, and Zoom, a reality-TV show where the winners are determined by their popularity on social media networks such as Twitter and Facebook.

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Matt Lucas

David Walliams

There’s something special in the air…

6 x 30’ VISIT US AT STAND G3.40 bbcworldwidesales.com

CFWM MIPCOM NEWS Ad indd 1

15/9/10 11:44:07

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PRODUCT NEWS

Dream team fights back

Duckling takes off

SINGAPORE’s stereoscopic 3D CG animation company Tiny Island Productions and global outfit Classic Media are launching the CG animated action comedy series Dream Defenders at MIPCOM. The 26x 30 mins series is aimed at six- to nine-year-olds and features twins Zane and Zoey who use supercomputer Zeus to help fight off the evil Icela, who rules a Dreamworld, where nightmares threaten to take over and break into the Real World. The series is due for delivery in late 2011 and available for pre-sales in both stereo 3D formats and non-stereo 3D. Tiny Island will distribute the series in North America and Asia, while Classic Media Dream Defenders (Tiny Island/Classic manages sales in other territories. Media)

Duo’s taste test

Hearts and hooliganism

PROGRAMME and format sales are being offered by Canadian distributor Picture Box for its two lifestyle HD series featuring hosts Anna Walner and Kristina Matisic. In Anna And Kristina’s Grocery Bag (65 x 30 mins), the two presenters test well-known recipes and cookbooks, while in Anna And Kristina’s Beauty Call (26 x 30 mins), the two women help dress someone on a budget. The two have made three series together and produced more than 290 episodes of lifestyle programming.

LOVE At Second Sight and Help! My Mum Is A Hooligan are among new titles brought to Cannes by Absolutely Independent. Love At Second Sight is a dating show in which all the participants are physically challenged and may have more than your average number of hurdles in finding romance. In Help! My Mum Is A Hooligan, fanatical sport fans are secretly filmed indulging in excessive behaviour at events and then confronted by their embarrassed kids.

Garfield’s tale lengthens MEDIATOON is launching the second season of CGI animated series The Garfield Show at MIPCOM. The series is executive produced by the character’s creator, Jim Davis, who also worked on Garfield And Friends. The first season was sold to more than 140 territories. In addition to the series, a collection 52 shorts of 40 seconds each is available as multi-platform and mobile content, as well as two half-hour specials in 3D. The Garfield Show’s dedicated website, www.thegarfieldshow.com, is in eight languages, and includes games, videos, and key facts about the show.

Ugly Duckling (Elastic Rights)

ELASTIC Rights is in Cannes with Ugly Duckling (Patito Feo), the story of a 13-year-old girl who dreams of becoming a famous singer, finding her father and marrying Matias. Elastic Rights manages the home video, TV, merchandising and licensing rights for Ugly Duckling in Spain, Portugal, Italy, Greece and Turkey. The teen drama series from Argentina first aired in 2007 and was shown across the continent by Disney Latin America. Elastic Rights’ package of 20 titles also includes Wow! Wow! Wubbzy! from Starz Media.

Ride-Along with Fox

Ride-Along (Twentieth Century Fox Television Distribution)

TWENTIETH Century Fox Television Distribution brings a hefty programme package to MIPCOM, with titles ranging from police drama series Ride-Along to irreverent family comedy Raising Hope. Ride-Along features veteran Chicago cop Jarek Wysocki, played by Jason Clarke, who reports to Teresa Colvin (Jennifer Beals), who has battled to become the department’s first female police chief. Raising Hope follows the Chance family and their quirky household after 23-year-old Jimmy, who is still living at home with his parents, suddenly finds himself the father of a baby daughter named Hope who he never knew existed.

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PRODUCT NEWS

On the war path SPANISH CGI specialist Silverspace aims to help family audiences understand how the world is being affected by military warfare and global warming with two new titles at Cannes. Daisy Cutter follows a 10-year-old girl who feels the impact of war on her friends. Climate Change (52 x 4 mins), a Silverspace co-production with Alegria Activity and Tesauro, uses stereoscopic CGI to dramatise climate change’s effect on ordinary lives.

Daisy Cutter (Silverspace)

The gannet factor

Lifetime ambition

Multi-story structure

SOUTH African producer/distributor EarthTouch makes its debut at MIPCOM with Gannets — The Wrong Side Of The Run (7 x 52 mins). This HD wildlife programme reveals the hitherto unknown impact that schools of sardines at the tip of South Africa, and the gannets that feed on them, have on the food chain. The seven HD documentaries EarthTouch has brought to Cannes also include The Lost Lagoon, Cheetah — The Super Specialist and Diving With Crocodiles.

AETN International, the distribution arm of A&E Television, is extending its activities to include scripted programmes, and is launching a collection of Lifetime movies at MIPCOM with five titles. Headlining the slate is Tangled, starring Hayden Panettiere from the sci-fi hit Heroes. Tangled is a true story about an exchange student accused of killing her college roommate. The title is being produced by Pilgrim Films and Television to air on Lifetime channel in the US in 2011. Other titles in the catalogue include crime thrillers and courtroom dramas, with more films to be added over the next few months, following the merger last year of AETN and female-oriented cable network Lifetime.

THE PILOT of Eori, a Korean-Malaysian coproduction, is available at MIPCOM. The animated pre-school edutainment series is being jointly produced by South Korea’s NHC Media and Malaysia’s Ed-Online Technologies. Designed to encourage pre-schoolers to role-play during storytelling, Eori is based on 78 of the world’s best-known stories and is scheduled to be completed next year.

Thrills in the air EXTREME freestyle motorcycling and daredevil stunts are the subjects of Crusty Demons: No Borders (26 x 26 mins), which Apparent Gravity Media is distributing globally at MIPCOM. The Crusty Demons brand features aggressively competitive freestyle motocross performers and their mid-air motorcycle acrobatics performed live in arenas and on tours. Apparent Gravity is for the first time making the live events available for TV viewing internationally. The series is produced by Angry Scot Productions, Oceanwatch Productions and Fleshwound Films. The media and performing rights have been licensed to Dainty Consolidated Entertainment.

Crusty Demons (Apparent Gravity Media)

Eori (NHC Media/Ed-Online)

Going live THE ANTICS of schoolgirl Debra Delong and her best friend, Preston, in their quiet home town is the subject of new series Decidedly Debra, which is Canada-based Cookie Jar Entertainment’s first move into live action for nine- to 14year-olds. Decidedly Debra has already been picked up by Canadian network Family Channel. Also on Cookie Jar’s plate is Ella, an animated pre-school series based on the books by Carmela and Steve D’Amico, and Kung Fu Dino Posse, a cartoon series that follows the comedic adventures of four dinosaurs, has been acquired by CITV in the UK.

Kung Fu Dino Posse (Cookie Jar Entertainment)

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This is where it begins.

Special thanks to all participants, sponsors and partners for making MIPJunior such another success 627 companies 61 countries 1,035 programmes 40,300 screenings

Experience the MIP Online Screenings demo at MIPCOM, stand n°06.40, level 01, and learn how to continue screening all full length programmes until 31 July 2011.

Otherwise, see you next year! 2-3 October 2010 • Martinez Hotel, Cannes, France • www.mipjunior.com The world's showcase for children's and youth programme screenings

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PRODUCT NEWS

The Opener (Cineflix International)

Reagan centenary tribute THE COMPLETE story of Ronald Reagan’s life is brought to the international market by TvFilmBiz International. Ronald Reagan: An American Journey (1 x 110 mins), is airing on PBS in the US next year to commemorate the centenary of the 40th US president’s birth in 1911. Reagan’s trajectory from Hollywood to the White House made him one of the most globally important figures of the 20th century, and the film charts his relationships with leaders such as Mikhail Gorbachev and Margaret Thatcher as well as darker moments, such as the Iran-Contra affair.

Ronald Reagan: An American Journey (TvFilmBiz International)

Life after debt

Emergency animation

CINEFLIX International Distribution is handling international sales of Frantic Films’ Princess, a 13 x 60 mins format in which cash-happy young women are given a lesson in how to handle their finances. Presented by Til Debt Do Us Part’s Gail Vaz-Oxlade, it gives financial advice to these spoilt spenders, and helps them to achieve positive goals, saving their families from the mounting debts in the process. The Opener (19 x 60 mins), meanwhile, sees top New York Chef David Adjey (who has previously appeared on Iron Chef and Restaurant Makeover) give advice to hapless entrepreneurs who have sunk their life savings into their dream restaurant and, from the outset, seem in imminent danger of failure.

ROI VISUAL has brought its new kids animation, Robocar Poli, to MIPCOM. It portrays the daily incidents, big and small, in Brooms Town, and how the character-filled emergency services team helps the residents. The South Korean company, which also produced Chiro, about three little chicks, says the animation will help children learn safety tips and the importance of looking after others.

Questions of judgment Robocar Poli (ROI Visual)

Pretty Cure’s movie move

Justice: What’s The Right Thing To Do? (PBS)

JUSTICE: What’s The Right Thing To Do? from PBS International, opens the door on one of the world’s most prestigious law schools. In the 12 x 53 mins HD series, Harvard professor Michael Sandel challenges his students to take on tricky moral and legal dilemmas. With titles such as The Moral Side Of Murder and Debating Same-Sex Marriage, the show aims to reinvent the lecture series on TV. A DVD hit in the US and Canada, it was also a surprise sensation when broadcast on NHK.

PRETTY Cure, the TV animation from Toei Animation, has now become a TV movie. The 70-minute action/fantasy film, Heart Catch Pretty Cure, is aimed at pre-school girls, and follows the four Pretty Cure characters as they travel to Paris when one of their mothers opens a fashion boutique. But there they meet dangerous adversaries on an evil mission. Can our heroines stop them? Heart Catch Pretty Cure is being released theatrically in Japan on October 30.

Gripping vice UK-BASED distributor Journeyman Pictures returns to MIPCOM with a documentary slate topped by Cowboys In Paradise, a noholds-barred look at the male sex trade in Bali. The company is also highlighting Abu Jamil Street, which burrows into the life-sustaining tunnels of Palestine, and the hair-raising Vice Guide To Liberia. Other titles from the Journeyman Pictures catalogue include: The Good Soldier, There Once Was An Island, War Child and Taliban: Behind The Masks.

Heart Catch Pretty Cure (Toei Animation)

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INTERNATIONAL BROADCAST CONTENT MARKET

Международный Рынок

В Е Щ АТ Е Л Ь Н О Г О

К О Н Т Е Н ТА

Autumn 2010, November 16-18 Spring 2011, May 25-27 International Exhibition Center, Pavilion №75 Moscow, Russia

participants: • • • • • • • •

PRODUCING CENTERS TV CHANNELS STUDIOS (DOCUMENTARY FILM PRODUCTION, MOVIE PRODUCTION ETC.) TV CONTENT DISTRIBUTORS COMPANIES INVOLVED IN COPYRIGHTING AND LICENSING CONTENT FOR MOBILE TV / INTERNET CONTENT DVD PRODUCERS CABLE AND SATELLITE OPERATORS

JSC ExpoNAT Tel.: + 7 (495) 955-79-67; Fax: + 7 (495) 955-79-68; E-mail: info@natexpo.tv; www.teleshow.ru

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PRODUCT NEWS

A fine romance CRAZY About Love is a romantic comedy from Italy, where it has been achieving audiences of around six million for public broadcaster Rai 1. Now in its second season, the series — known as Tutti Pazzi Per Amore in its domestic market — focuses on Laura and Paolo, who each have one marriage behind them and a tribe of children to raise. When they fall in love and combine their worlds, life becomes increasingly colourful and complicated. Co-produced by Publispei and RAI Fiction, Crazy About Love is available from the Munich-based distributor Bavaria Media Television.

Behind the camera

George Clooney in Made In Hollywood (Connection III Entertainment)

CONNECTION III Entertainment brings Tinseltown to Cannes in the form of the magazine show Made In Hollywood (155 x 60 mins). Now in its sixth season, the HD series sneaks behind the scenes of some of Hollywood’s hottest movie sets to snatch exclusive interviews with stars, directors, writers and producers. Also on offer is Made In Hollywood: Teen Edition, which offers an educational look at film-making, special effects, and the creative and technical skills involved in today’s motion-picture industry.

Special delivery OCTOPUS Media Technology is launching a new cloud-based digital delivery system at MIPCOM 2010. Featuring accelerated transfer capabilities, the Octopus Media Courier was originally developed to allow for the rapid transfer of quality film with the aim of replacing expensive tape and time-consuming courier services. It has now evolved to allow virtually any file to be ingested, unlimited numbers of administrators and users, online previews with or without downloads, multiple file delivery, statistical reporting and automatic transcoding to several formats.

Elephants on parade

Cooking up a hit BUBBLE Bubble Cook is a fantasy animation, brought to MIPCOM by BI Group. The action centres on Coomy and her friends, who enrol in a magic cooking school. Here, they learn not just about the art of cookery, but how eating properly can make the world a healthier, happier place.

Servants Of Ganesh (Octapixx Worldwide)

Crazy About Love (Bavaria Media Television)

Best in class DELPHIS Films is showcasing its HD preschool hit Doggy Day School, an additional 26 episodes of which have now been commissioned. Produced by Brazil’s Mixer and Canada’s Cite Amerique — the company behind the stop-motion classic Dragon & Ludovic — the animated series was created by Cathy Moss (Franny’s Feet). The storyline centres on a gang of dogs of various breeds who, like human children, attend day-care centres to learn about their multicultural world.

Bubble Bubble Cook (BI Group)

IN THE lush jungles of Nepal, an elephant handler uses ancient techniques to prepare his charge for life. Training a young elephant is an arduous task as well as a spiritual journey — for in Nepal, elephants are worshipped as gods. This is the fascinating world explored by Servants Of Ganesh, brought to MIPCOM by Octapixx Worldwide. The Toronto-based company is also offering Power Yoga (13 x 30 mins), a new instructional series that provides viewers with a challenging yoga workout; and China Visionaries (5 x 60 mins), which looks at the political, industrial and cultural leaders who have helped build China into a superpower.

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PRODUCT NEWS

Battling to reach peak performance

French formats

RUSSELL Crowe narrates Damage Control (6 x 30 mins), an HD documentary series from Beyond Distribution about how injured athletes often struggle to get back to peak performance. Beyond is also showcasing the modular show Iconicles (26 x 30 mins), in which quirky 2D Iconicles characters transform into 3D to interact with a live action host. Apocalypse 2012 is a single-hour programme that documents the extreme lengths to which some people are going to prepare for what they believe will be the last day on earth: December 21, 2012.

PERNEL Media is highlighting The Ugly Me and Incognito Celebrity as part of its line-up of original formats being launched at MIPCOM. Pernel Media is an independent company created a year ago by former M6 commissioner Samuel Kissous. The Ugly Me is a humorous makeover show, while Incognito Celebrity is a travelogue in which a famous person goes incognito to do community work.

Fjallbacka filming TOP SWEDISH production company Tre Vanner is bringing the detective series The Fjallbacka Murders to MIPCOM for the first time. The 10 x 90 mins episodes are set in the town of Fjallbacka, and are based on the books of Swedish crime novelist Camilla Lackberg. The new stories, however, have been written specifically for TV by Lackberg. The series is executive produced by Tre Vanner founder Michael Hjorth and produced by Helen Ahlsson, both of whom will be in Cannes to discuss the projects with potential buyers. Tre Vanner has also recently bought TV and film rights to Lackberg’s last three novels and also her future work. Lackberg is Europe’s sixth highest-selling writer. She has had success in Spain, France and Italy, and Tre Vanner is now looking to increase her profile internationally.

Damage Control (Beyond Distribution)

Pre-school time TORONTO-based Guru Studio has brought its animated kids’ adventure series Justin Time (26 x 11 mins) to MIPCOM. The series, now in production for Canada’s Family Channel and Playhouse Disney Canada, is aimed at pre-school. It will be accompanied by a full interactive component including mobile apps and traditional online web-based games and activities, developed by the studio with interactive specialist zinc Roe. Justin Time (Guru Studio)

Dramatic duos

Oddball space sports

THE TWO Of US and She-Wolf The Last Sentinel are two titles that ABS-CBN Global is showcasing in Cannes. In The Two Of Us, two guys with the same name — one rich, the other poor — cross paths. They become friends when they go to military academy, and only later discover they are half brothers. In She-Wolf The Last Sentinel, Lyka and Noel fall in love, but complications ensue when Lyka discovers she will transform into a she-wolf on her 21st birthday — Noel belongs to Luna, a group dedicated to eradicating all wolves.

BOLTS & Blip is the first animated TV series to be brought to MIPCOM by South Korea’s CJ Entertainment. The 3D series (26 x 22 mins) features two oddball robots, Bolts and Blip, who are accidentally drafted to take part in the Lunar League of Robotic Sports. There they have to match their robot abilities against the likes of the Iron Maidens, The Tread Heads and the unstoppable Galaxy All-Stars. The series has been co-produced with Torontobased Toonbox Entertainment and Redrover Korea.

Novelist Camilla Lackberg

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Experience the MIP Online Screenings demo at MIPCOM.

Stand N° 06.40, level 01

www.onlinescreenings.com The world’s largest online library of new children’s, youth, documentary and factual programmes

miponlinescreenings_NEWS.indd miponlinescreenings NEWS indd 1

27/09/10 17:36

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PRODUCT NEWS

Sea, sex – and vampires

Kids’ bestseller for TV

THE FREMANTLE Corporation is turning up the temperature on the seafront with the debut at MIPCOM of Beach Heat: Miami (13 x 30 mins). Set in South Beach, Miami’s enclave for the rich and famous, the series follows the adventures and sultry personal lives of four of the area’s ever-busy, good-looking lifeguards. Also from Fremantle is The Erotic Traveler, a 13-episode series that is also available as four TV movies and mixes exotica with erotica, and Blood Town, about a biologist and his girlfriend who stumble upon a vampire-infested town.

AUSTRALIA’S SLR Productions is to co-produce the first TV adaptation of Guess How Much I Love You, the classic children’s picture book that has sold 22 million copies worldwide. Produced with KI.KA, the children’s channel for Germany’s ARD and ZDF, the 52 x 11 mins pre-school animation series will be called Guess How I Much Love You — The Adventures Of Little Nutbrown Hare. Canada’s CCI Entertainment has snapped up international distribution rights, excluding Australia, New Zealand and South East Asia.

Romantic encounters

Beach Heat: Miami (Fremantle Corporation)

Kennedys captured

Pokemon’s new games

DYSFUNCTIONAL lives play a key role in two movies available from Canada’s Muse Distribution International. Although the Kennedy dynasty remains the yardstick against which ambitious US politicians are measured, The Kennedys (8 x 60 mins) shows how America’s “royal family” was admired in public but troubled in private. Reviving Ophelia (1 x 120 mins) tells how a 17-year-old girl believes she has found the perfect girlfriend, but she and her mother are plunged into a nightmare of control and violence.

POKEMON, the children’s entertainment franchise, is on show in Cannes as a new TV series, feature film and video games, all scheduled for worldwide release in 2011. Although titles for the 14th season of the Pokemon TV series and the 13th movie are still to be announced, the Pokemon Company International is promising new characters and a fresh storyline. The setting for the TV programme’s storyline and new characters are linked to the new Pokemon Black Version and Pokemon White Version Nintendo DS video games.

VISION Films brings love and laughter to MIPCOM with a slate of romance and comedy. Its offerings include Listen To Your Heart (1 x 90mins), a drama about a composer in love with a deaf girl who cannot hear his music, and starring Hollywood actress Cybill Shepherd. Romance also blossoms in Cupid’s Arrow, and Elle: A Modern Day Cinderella Tale. In a different mood, Vision Films offers Zombie Die-Ner (1 x 90 mins), a horror comedy about a serial killer who unwittingly enters a diner frequented by zombies. Boogie (1 x 85 mins) is a 3D animation action title about a ruthless hit man.

Home truths

The Kennedys (Muse Distribution International)

BUYERS with a passion for home makeovers and interior design should take a look at the latest HD catalogue from UKbased Passion Distribution. Hometown Renovation (6 x 60 mins) follows a Hollywood celebrity’s attempts at renovating all buildings in the town where he grew up and the financial risks he takes to do so. The Antonio Treatment & The Antonio Project (14 x 60 mins) is a documentary series following the activities of renowned interior designer Antonio Ballatore. Three series feature the Crashers, a team that takes over renovation projects with great results and tips for viewers.

Listen To Your Heart (Vision Films)

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PRODUCT NEWS

Drama from Argentina

Catching the train CANADIAN public broadcaster Radio-Canada is adding formats to its catalogue. It is selling format rights to two of its titles, On Prend Toujours Un Train (We Always Take A Train) and Le Verdict. The public broadcaster has some 450,000 hours of TV programming in its archives and is aiming to establish itself as a visible presence in the formats field. On Prend Toujours Un Train has two celebrities talking about significant events in their lives. Le Verdict is also a celebrity-based format.

In toon with kids Cain & Abel (Telefe International)

TELEFE International is in Cannes to highlight a raft of titles, among them the telenovelas Cain & Abel, Secrets Of Love, and The Resistance. Game show 3,2,1…Let’s Win is also part of the line-up of formats being brought to the market. Telefe International is a division of Telefe, one of the leading TV networks in Argentina.

Herbal remedies

Ginseng (Daehan Mediaworld)

DAEHAN Mediaworld is in Cannes to showcase two documentary titles, Ginseng and Vegetable Worms. Both 52-minute HD programmes look at the history of the herbs and legends surrounding them, and at how modern science views claims about their healing powers. Ginseng has been known as the elixir of health for over 1,500 years in Korea. According to ancient texts, the herb protects the organs, relaxes one’s spirit and enhances vision and longevity. Vegetable worm contains cordycepin, a recently discovered substance that plays an important role in human health.

Gunk Aliens (Foothill Entertainment)

Red-hot photography RED CHAMELEON has brought to Cannes Volcano Hunter, featuring German extremeadventure photographer Carsten Peter. In the 8 x 24 mins series, which comes with a 1 x 48 mins extended special, Peter searches for extreme adventure as part of a hunt for the best volcano shots. Hawaii is home to Mauna Loa, the world’s largest and most active volcano. Peter’s work has been published in photography magazines and books.

MY MOMTOURAGE And Me, Raz & Benny and Gunk Aliens are among the titles being highlighted by Foothill Entertainment at MIPCOM. The half-hour live-action comedy series My Momtourage And Me focuses on the relationship between 14-year-old Coco and her bigger-than-life pop star mom, Eva ‘the Diva’ Divine. Buddy comedy series Raz & Benny is aimed at the six- to nine-year-old crowd while Gunk Aliens has young suburban sleuths defending the planet against repulsive aliens bent on invasion.

Lens legend TOP OF High Point Television’s line-up this MIPCOM is Camerman: The Life And Work Of Jack Cardiff. Cardiff, who died in 2009 after nine decades in show business, is considered one of Hollywood’s greatest cinematographers, having worked with luminaries such as Alfred Hitchcock, John Huston and collaborating extensively with Powell and Pressburger on classics including A Matter Of Life And Death and The Red Shoes. The documentary, which screened at the Cannes Film Festival this year, benefits from unprecedented access to Cardiff in his later years, and features a long tribute from Martin Scorsese underlining the cameraman’s influence on his own work.

Content from Russia RUSSIAN distributor and programming consultant Total Content has branched out since its launch in 2008 to form a new formats acquisition and distribution arm. The company is in Cannes with a slate of factual and entertainment formats from Russian broadcasters, including TV game show Mafia, quiz Bright Sparks, variety show Eralash and sitcom The Interns. The titles, and others from Total Content, are available for adaptation and localisation. Camerman: The Life And Work Of Jack Cardiff (High Point Television)

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PRODUCT NEWS

Far-away friends NIPPON Animation returns to MIPCOM with new preschool series Karl And Friends (26 x 5 mins). The story features three curious creatures who live in a faraway town and who take on the riddles and problems of life together, in a spirit of friendship. The first season is airing on Kids Station in Japan, and books based on the series are scheduled for imminent release.

Guessing games PARTHENON Entertainment is showcasing a pilot episode of Big Bear And Squeak! at MIPCOM for pre-sale. The series, Parthenon’s first original production for children, mixes specially shot wildlife footage of baby animals with children’s animation. Aimed at pre-schoolers, it reflects children’s interest in playing guessing games and visiting the zoo. Squeak, an inquisitive mouse, invites children to guess which new animal her friend, the wise Big Bear, shows her from his Amazing Animal Book. Children are encouraged to guess the correct animal from a close-up of a foot or a paw. When the correct animal is revealed, Big Bear and Squeak break into song.

Karl And Friends (Nippon Animation)

Crash course

Jelly Jamm spreads

PROPER Television tops its MIPCOM slate with two new factual series. Tabloid History (13 x 30 mins) takes historical figures such as Henry VIII, Cleopatra and Napoleon and subjects them to the same tabloid treatment that celebrities endure today. Stories include Marie Antoinette’s extreme Habsburg makeover and Casanova’s secret sugar daddy. Car Off A Cliff (13 x 30 mins) pits three drivers against each other in a contest to determine who has the worst car. The winner gets a new car as well as the pleasure of watching his or her clunker destroyed by demo-derby, explosion, crushed or, of course, driven off a cliff.

Big Bear And Squeak (Parthenon Entertainment)

Buddies on the beat

Jelly Jamm (Vodka Capital/737 Shaker/RTVE)

Cunning linguists THE KITCHEN has launched an interactive website (www.thekitchen.tv) designed to speed up the process of language versioning for all formats and genres of programming. International buyers and sellers can get quick estimates of costs when they demand fast turnaround on services including dubbing and subtitling in multiple languages. The site will be linked to both Twitter and Facebook, allowing The Kitchen to provide instant news updates to its customers.

JELLY Jamm (52 x 11 mins), a 3D animation series co-produced by Spanish indies Vodka Capital, 737 Shaker and RTVE, is set for Turner Broadcasting’s Boomerang, as part of a multi-territory deal that will see the show air in more than 130 countries. It is the broadcaster’s first pan-regional acquisition from a Spanish indie, in line with Turner’s commitment to acquire content more widely across EMEA. Aimed at four- to six-year-olds, Jelly Jamm is set on a planet called Jammbo, the origin of all music in the universe, and celebrates music and friendship.

THE FOUNDATION, part of Zodiak Media Group, has joined forces with TT Animation to produce a CGI animation aimed at four- to sixyear-olds. Buddy Patrol (52 x 11 mins) is based on the everyday life of a kid cop keeping the peace in Fair City — a community populated by pirates, clowns, dragons, cowboys and a yeti — with the help of his partner and invisible friend, the viewer. Zodiak Rights holds the worldwide rights.

Buddy Patrol (Zodiak Rights)

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4 --77 April April2011 2011 Fresh content. New deals.

Palais Cannes, France Palais des desFestivals, Festivals, Cannes, France www.miptv.com www.miptv.com

Save the date! The worldâ&#x20AC;&#x2122;s entertainment content market miptv_mipdoc_unmissable_NEWS.indd miptv mipdoc unmissable NEWS indd 1

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PRODUCT NEWS

Pilot leads the way The devil in disguise? WHEN Valeria Gascon discovers she is an angel, she finds herself engaged in an ageold battle of good versus evil. Her adversaries are demons — and her fear is that the boy she loves, Damian, is also one of her arch-enemies. Angels Or Demons, brought to market by Spain’s Cuatro, draws viewers into a world of supernatural creatures and ancient power struggles. Angels Or Demons (Cuatro)

Behind the curtain

ICONIC destinations, civilisations in conflict and off-the-beaten track travel all find a place on Pilot Productions’ MIPCOM slate. Metropolis: Once And Future City is a series of guides to the architecture, design and style of some of the world’s most inspiring destinations, from Bali to Barcelona. Ottomans Versus Christians tells the epic story of Europe’s clash of civilisations, while World Cafe Middle East serves up the region’s recipes, history and culture. Lastly, Pilot has announced the return of its popular Globe Trekker Series, now in its 15th season.

1080 days in transit

Begging to differ

SHOCHIKU is unveiling a documentary about the historic Kabuki-za theatre in Tokyo, which has just closed for a grand renovation after 120 years in continuous operation. The behind-the-scenes film, Kabuki-Za: Final Curtain, due to be released in Japan in January, looks at this traditional and highly sophisticated theatre through the eyes of 11 of Japan’s greatest Kabuki actors. The documentary also revisits some of the unforgettable performances that have taken place on the Kabuki-za stage.

Who Knows Best (Outright Distribution)

Kabuki-Za: Final Curtain (Shochiku)

WE LIVE in the age of the expert. From food to fashion, experts are everywhere and know everything. But what happens when you take two experts in the same field who hold radically opposing views and pit them against each other? Outright Distribution’s new format and finished show, Who Knows Best (3 x 60 mins) from Love Productions, does exactly that — and the result makes for compelling viewing. The UK distributor is also showcasing Love’s documentary The Marchioness: A Survivor’s Story, which chronicles the tragic events of August 20, 1989, when a Thames passenger boat was hit and sunk, with the loss of 51 lives.

Around The World In 1080 Days (Scorpion TV)

SCORPION TV comes to Cannes with a culturally diverse slate of award-winning content. Key titles include Around The World In 1080 Days (20 x 30 mins), which follows Michael McGarrigle’s three-year world tour. He saw unforgettable sights — but also was mugged, robbed, hospitalised and imprisoned. Scorpion is also showcasing The American Mob (12 x 30 mins), about the rise of Irish organised crime in America; Inside Buffalo: Black US Soldiers In Italy In WW2 (56 mins), about the African-American segregated combat unit; and Race And Intelligence: Science’s Last Taboo (63 mins), which examines the claims of controversial US scientist James Watson.

From Birdy to Bruce Lee MONSTER Distributes has 13 shows in its MIPCOM bag, including the animated pre-school show Birdy (60 x 10 mins), which has recently been sold to Russia, CIS, Latvia, Estonia and Lithuania; Jungle Beat (13 x 50 mins), which is heading for Iceland; and Indian Fables (26 x 11 mins), which is off to Ireland. Other shows that have been selling well in the run-up to MIPCOM include Gazoon, Why?, I’m A Dinosaur, The Storykeepers and Trugger. Monster’s documentary slate includes the music biography series Planet Rock Profiles, and the Bruce Lee films In Pursuit Of The Dragon, Bruce Lee: In His Own Words and Bruce Lee: A Warrior’s Journey.

Inside Buffalo: Black US Soldiers In Italy In WW2 (Scorpion TV)

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THE POWER OF 500 MILLION

Learning to be more sociable

Social networking sites are just for kids to chat to each other, aren’t they? No, they are now an integral part of the entertainment business, Marlene Edmunds discovers Nickelodeon’s Victorious: uses social media to drive viewers to its website

HE importance of social media as a driving force in the content and entertainment world is no longer up for debate. Facebook has more than 500 million registered users and some 250,000 apps have been created for Twitter alone. On September 1, the World Economic Forum announced it had chosen location-based social networking website Foursquare as a “technology pioneer” for 2011. Nearly a quarter of all online time in the US is now spent

with social networks, according to analytics firm Nielsen. Media moguls, digital natives and those who have simply by chance hopped aboard the social-media train move seamlessly from one app to another, checking e-mails on iPads, listening to podcasts, Skyping, browsing newspapers, playing games on Xbox Live and watching movies on Netflix. And, if web analysts are to be credited, this is only the beginning of the social-media revolution.

Content and distribution companies may not be tagging themselves as social-media players but many are coming to MIPCOM with a new entrepreneurial spirit that is being fuelled, in whole or in part, by the paradigm. They are alive to the fact that social media have contributed to and influenced their business. “Social media,” says Marcos Santana, president of Telemundo Internacional, “is having an enormous impact on the launch of our Behind

Every Woman telenovela on telemundo.com. In the first two weeks, we had over 38 million impressions on Facebook allowing us to leverage the power of the people not only to promote the show, but also to engage bilingual viewers worldwide.” The #millionpounddrop hashtag was tweeted by the public 500,000 times in one day when Endemol UK’s The Million Pound Drop show aired on Channel 4. It attracted 13 million viewers and 450,000 players

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FEATURE

over a six-day period and now has a US pilot version (The Money Drop) produced for Fox. Business models for making cash from social-media ventures are still in their nascent stages but they are about to grow up quickly. Facebook lured digital visionary Joanna Shields to become vice-president of business development for Europe, the Middle East and Africa with a brief to convert some of its impressive user base to increased sales and profitability. Shields, former president of Bebo and architect of its sale to AOL in 2008, has her work cut out. Analysts believe Facebook this year will rack up between $1bn and $1.5bn in sales, a drop in the bucket compared to the $23.7bn revenue Google posted last year. Shields’ keynote address Engaging Your Audience Through Social Media, could give delegates a taste of Facebook strategies for working with top broadcasters and blue-chip brands in the social-entertainment sphere. It is also likely to give a few pointers on how social media interact with TV. A first-timer at MIPCOM, Vision IPTV exemplifies the confluence between social media and apps with a platform incorporating a new kind of video player, Banta, which the company believes will transform how people watch TV. Banta lets Facebook friends or LinkedIn contacts watch content together, in private or public virtual living rooms, says company CEO John Mills. “The potential for creative and interactive content and programme-making is huge. Our aim is to fire the imagination of content producers,” he says. Video apps, “much like those for iPhones, populate the video player and actively encourage viewers to play the content and generate their own content”. A dancer may produce her

The #millionpounddrop hashtag was tweeted by the public 500,000 times in one day

or his own music video to accompany the official version. A detective series may enable users to film their own endings. By wrapping the user or viewer’s own content around the formal broadcast video, the whole experience of viewing for all users

“

The potential for creative and

interactive content and programmemaking is huge. Our aim is to fire the imagination of content producers, John Mills

”

becomes “socialised”, Mills says. “These are simple ideas that could make for compelling, engaging content that attracts commercial interest. If the idea is good,” he adds, “we are prepared to invest in its realisation.” British social-TV company Monterosa has created multi-screen experiences for the BBC, Endemol, FremantleMedia, ITV and Channel 4, among others. Monterosa aims to enhance traditional TV viewing by adding live, social and interactive dimensions. It has already done live play-along for Four Weddings, America’s Next Top Model, The Million Pound Drop, ITV Live coverage of the World Cup and more. Last month it announced it would be involved in ITV Live’s comeback with The X Factor. Monterosa company director Tom McDonnell says: “ITV Live is quite a different proposition to the other

shows we’ve worked with. It represents a consistent approach to real-time social experience that can be rolled out to different shows in the future.” At MIPCOM, the company will be talking to potential new broadcasting and production partners, and showcasing its creative and technological approach. “We don't really see ourselves as a social-media company. We’re in the entertainment business, but our vision is to fuse together the entertainment concept and real-time social technology from the outset, and we do it by collaborating with production and media companies.” CBS Interactive is among the latest to join what is likely to be a crowded social-TV field in the hope of being the go-to digital companion for the live-TV experience. CBS announced in mid-August it was beta testing TV.com Relay, a free service that lets

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Telemundo Internacional’s Marcos Santana: “Social media is having an enormous impact on our Behind Every Woman telenovela”

David Grier in the Smiles For Madagascar Challenge: involved heavy social-media use

users share their favourite TV shows with friends and fans. From a creative point of view, the industry is just getting behind the potential of social media. Nick Heygate, a digital media marketing strategist, producer and consultant for South Africa’s Webhouse Group, has been involved in making documentaries for several Miles For Smiles charity challenges undertaken by ex-

“

Our vision is to fuse the entertainment concept and realtime social technology, by collaborating with production and

”

media companies Tom McDonnell

treme adventurer David Grier, the first involving the Great Wall of China. The latest, the Smiles For Madagascar Challenge, sponsored by African pharmaceuticals company Cipla, is the first that has involved heavy social-media use as well. In the Madagascar Challenge, Grier paddles across the Mozambique channel and traverses the length of Madagascar on foot, then kiteboards to the west coast of Madagascar. The last is a task Heygate calls “no small feat of human endurance”. In addition to filming the documentary, Heygate’s job was to media-manage the challenge for Cipla. “This entailed the capture of footage and stills, and then packaging the content into byte-size digital ‘snacks’ for YouTube, Flickr, FaceBook, etc. “It was challenging, to say the least. We were literally in the wilds of Madagascar and had to hike out to various high points to get cellular reception for the uploads.”

At its most basic level, social media have become a significant driver for major brands. TV shows such as Nickelodeon’s Victorious use social media to drive viewers to its websites, in this case TheSlap.com. Victorious creator is Dan Schneider, who also wrote iCarly and incorporated social-media elements into that show long before the phenomenon became a fashion item. Claude London, director of global digital properties and e-commerce for BBC Worldwide, oversees the commercial Top Gear website which attracts 2.4 million unique users a month. From May 2009 to May 2010, the global audience for the site grew 100%. “Out of that, 75% can be attributed to our Facebook pages. In the last few years we’ve seen a move away from destination-type strategies by major media players such as ourselves where we build a website and hope that everyone would find our newly built oasis in the desert.” This strategy calls for placing its

Vision IPTV’s John Mills: “Our aim is to fire the imagination of content producers”

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The world's entertainment content market

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FEATURE: SOCIAL MEDIA

brands where audiences will find them entertaining and useful. Top Gear is a laboratory for BBC Worldwide’s social-media aspirations but, London says: “We’ve found that you have to pick your battles, and that involves focusing on those brands that are able to have an ongoing dialogue with their audiences.” Facebook now supports multi-territory pages but London points out that it is not the dominant social network in a number of territories. “Facebook has worked for us but, as we are global, we’ll be looking at other social-media opportunities.” The burning question is how global is the social-media phenomenon and how relevant web analytics currently available today are to an emerging non-English-speaking social-media market. French micro-messaging company

Semiocast reports that, as of July 2010, Asia outshone North America as the biggest user of Twitter, with 37% of all tweets coming from Asia, 31% from North America, 15% South America, 14% Europe and the rest divided between Africa and Oceania. Japan leads Asia in incidence of tweets, followed

“

We’ve seen a move away from

strategies where we build a website and hope that everyone would find our oasis in the desert Claude London

”

Top Gear: the BBC magazine show’s website attracts 2.4 million unique users a month

by Indonesia and South Korea. Semiocast found the top five languages on Twitter are English, Japanese, Portuguese, Malay and Spanish. Both China and India have billionplus populations, a not insignificant metric when it comes to potential. In India, Facebook surged ahead in July as the top social network, with 20.9 million visitors, up 179% from a year earlier. Orkut trailed at 19.9 million, BharatStudent at 4.4 million, Yahoo Pulse at 3.5 million and Twitter at 3.3 million — admittedly up 239% from a year earlier. China is a social-media explosion waiting to happen. With 300 million users, 93% using high-speed broadband, China today has the world’s largest internet community. The territory accounts for 20.8% of the world’s internet users, compared with the US’s 13.1% and Japan’s 5.5%. But it is also a territory that bans Facebook, Twitter and YouTube, and plays host to a complex social-media space of its own with platforms such as Kaixin, microblogging site Weibo, video-sharing site Youku and Tencent’s QQ. The web in China has become “a genuine showcase of the country’s creativity and interconnectivity, and a super-connected youth who are champions in creating content”, says Dick Van Motman, CEO and president of the DDB China Group. “Key bloggers, commentators and peers dominate the web and have created an internet word of mouth, citizen journalism is rife and most of China’s youth have an online identity or avatar.” If he and other media analysts monitoring China are to be believed, the social-media message for the future of China — perhaps all of Asia — can be nothing less than: “Watch this space — closely.”

Facebook’s Joanna Shields: brief to convert some of Facebook’s user base to increased sales and profitability

DDB China Group’s Dick Van Motman: “Key bloggers, commentators and peers dominate the web”

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BRANDS MEET TV

Marketers come to the market

O&Mâ&#x20AC;&#x2122;s Perrier campaign starring actress and model Dita von Teese

The growing popularity of branded content and product placement is pushing the TV and advertising industries ever closer together, and MIPCOM is where they meet face to face. Gary Smith reports

HE first sign of what is now a routine occurrence came in 2004 when Publicis chairman and CEO Maurice Levy gave a keynote address at MIPCOM. Now, advertisers, brands and broadcasters are working together across a vast array of projects combining the experience and production values

of the TV industry with deep brand insight from advertising agencies. When OgilvyOne made a highprofile appearance at MIPTV in 2006, there was a palpable buzz in the Palais. Since 2009, that relationship has broadened with the agencyâ&#x20AC;&#x2122;s global arm, Ogilvy &

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2 3 April 2011 3 -April 2011 Martinez Hotel, Cannes, France Palais des Festivals, Cannes, France www.mipdoc.com

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FEATURE: BRANDS AT MIPCOM

Mather (O&M), now a regular participant in both MIPCOM and MIPTV. “Having had a presence at the TV markets for the last five years has enabled us to build relationships with key producers, giving us a real advantage in the branded-content area,” says Benoit de Fleurian, managing director at Ogilvy & Mather France. De Fleurian and Ogilvy & Mather will be participating in the VIP Branded Entertainment Summit on October 5. “Our overall objective is to have the best possible culture of branded-entertainment production within the company, in order that our people can do their best work,” he says. “But great branded content is always going to be the result of tight collaboration between a broadcaster, a producer and an agency. And bringing our clients to the TV market really helps that to happen, as well as enabling projects move on much faster.” From an agency point of view, branded content obviously represents a much longer commitment than was ever the case producing advertisements: “It has directly affected the sorts of people we hire,” de Fleurian says. “We now have a director of digital and branded entertainment, and we are also hiring more story-tellers. The Dita Von Teese campaign which we recently made for Perrier is a good example of how far we have come in that last few years.” Eric Clermontet, managing partner at Tagaro DDB, is a four-year veteran of MIPTV and MIPCOM: “One of the most important aspects of branded content that still needs to be dealt with, is that agencies generally do not yet have the skills needed to tell a story which lasts more than 30 seconds,” he

says. “Whereas TV producers know all about that, but they don’t know the stories around brands, because for the last 50 years brands have been totally controlled by advertising agencies. Understandably, there is some apprehension among agencies about branded content’s ability to damage a brand, and there are examples of that. Chevrolet’s ‘Design Your Car’ campaign was hijacked by campaigners against petrol-guzzling cars, and L’Oreal set up a fake blog which was discovered and did them no favours at all.”

“

Great branded

content is the result of tight collaboration between a broadcaster, a producer and an agency Benoit de Fleurian

”

That branded content is thriving is not in doubt, but neither is the fact that it brings with it a whole host of complications. “We are currently having to learn a new business model. Previously it was simply a case of getting the brief and coming up with a creative idea,” Clermontet says. “Now we are making real TV shows with big budgets, which means that we have to find co-production partners.” Recent Tagaro DDB branded-content projects include work for Nestle, IBM and a film to present the Pazflor platform for the E&P division of Total, which was shown

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FEATURE: BRANDS AT MIPCOM

Ogilvy & Mather France’s Benoit de Fleurian: “Presence at the TV markets has enabled us to build relationships”

Berlin School of Creative Leadership’s Clark Parsons: “Ad agencies are going to become research giants”

Entjoy’s Alex Berger: “I believe that we’ll be bringing representatives from five ad agencies”

VivaKi France’s Thomas Jamet: “For me, it’s all about building ideas around brands and building creative relationships”

in every Total motorway filling station in France. Clark Parsons, managing director of the Berlin School of Creative Leadership, hopes to bring several brand representatives to Cannes: “We are talking to several brand reps and chief marketing officers about participating in the Branded Entertainment Summit,” he says. “The objectives for such companies are to get a better understanding of how the burgeoning space works, and how they can make it an effective part of telling their brand's story. And they do sense that there’s a new line of business opening up, but have questions about its size and future structure. Budgets are one area that needs to get aligned. Some major ad campaigns can spend immense sums for 30 seconds, amounts that TV producers can turn into 30 minutes of content.” Parsons believes that we are still very much at the beginning of the branded-content revolution: “Things are really going to get interesting when the content and viewer metrics can all be joined into one value chain for a client,” he says. “In this brave new world, ratings as we know them are going to seem archaic and inexact. We’ll be able to answer very specific questions like, ‘How many female viewers right-clicked on a pair of shoes during the workout scene and bought a pair? Do they buy more if the character wears red ones or blue?’ Ad agencies are going to become research giants, and that's going to have a vast effect, not only on their internal structure, but also on the level of co-operation necessary between the company providing the brand/consumer insights and the company making the entertainment product.”

The idea of rapid and highly focused analysis in real time of branded content plays a part in Entjoy’s Connected Content System, The system is possible because Entjoy’s clients range across the whole spectrum, from content producers to broadcasters, media partners, advertising agencies and media buyers. “It’s the current paradigm that media is everywhere, yet at the same time fragmented, and brands are desperately trying to get consumers’ attention,” Laurent Bury, Entjoy CEO, says. “Our offer takes analysis to a level beyond the Nielsen model. It is not a calculated figure based on samples, it is real numbers.”

“

In this brave new

world, ratings as we know them are going to seem archaic and inexact Clark Parsons

”

And the numbers are impressive. For ‘On Lache Rien’, a 24 x 5 mins mockumentary about the French football team made for the L’Oreal brand Mennen and broadcast across a group of websites including L’Equipe.fr, LeParisien.fr, YouTube and Facebook, plus on mobile devices and TV channel NRJ 12, total online views alone were 2.5 million. The overall value to the brand was the equivalent of 200 ad slots in primetime. “We are engaged in projects covering every conceivable kind of content as well as every kind of product placement and in-content branding,” Alex Berger, Entjoy chairman, says. “And that includes content inte-

gration in applications for mobile devices.” Berger expects to bring a small army of clients to MIPCOM. “We are still waiting for confirmation from some companies, but I believe that we’ll be bringing representatives from five ad agencies, around 12 brand reps and 12 content producers.” For Thomas Jamet, head of branded content at VivaKi France, the learning curve offered by MIPCOM best benefits brands from everyday life: “All the fast-moving consumer goods products can undoubtedly gain a lot from meeting the cream of the TV industry,” he says. “For me, it’s all about building ideas around brands and building creative relationships, because this is a new world and it needs new kinds of relationships. So, if I’m asked to justify why an already busy executive from a brand should come to MIPCOM, I tell them that we need to find new ways to exchange ideas, because making great branded content involves much more than just working together. It’s all about finding ways to talk to the people on the creative side, and to the consumers.” Jamet cites ‘Secret of the Mountain’ as an example of everyone, from producer to brand to broadcaster, talking the same brand language: “It’s a beautifully crafted attempt to bring back family viewing slots, co-branded by P&G, Wal-Mart and NBC. Another series we did for P&G is ‘U Dance’ which is aimed at teenage girls for the Always brand. It was broadcast on Daily Motion and NRJ 12, and we’re very proud of the fact that the show offers genuine consumer empathy and insight. And from a professional point of view it’s a healthy mix of story-telling and strategic planning.”

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