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BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL

MARKET INTELLIGENCE PROFESSIONAL TECHNOLOGICAL SOLUTIONS mirame.net邃｢

PEOPLE COUNTER MAKE DECISIONS BASED ON FACTS ZONE COUNTER KNOW THE AREAS OF GREATEST INTEREST IN YOUR STORE DWELL TIME TRACE THE PROFILE OF YOUR CUSTOMER TYPE HEATMAP MEASURE TRAFFIC PATTERNS IN YOUR STORE

WEB REPORT TAKE FULL CONTROL OF YOUR DATA MIRAME RETAIL WEB REPORT CENTRALIZE ALL YOUR BUSINESS INFORMATION IP Vﾃ好EO NETWORK SURVEILLANCE SUCCESS TRUCCO

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www.mirame.net

mirame.net™ mirame MIRAME.net provides a wide range of professional technological solutions for Market Intelligence. We design solutions for IP video surveillance, Analysis of Consumer Behavior, People Counting, Heatmap analysis, Counting of vehicles and Recognition of license plates.

The company was founded in the early twenty-first century by a group of European engineers experts in business management, and currently has its counting systems installed throughout Europe, in shopping centers and thousands of retail stores.

We develop specific applications to meet the needs of our customers, from large enterprises to retail chain stores, and offer a variety of management tools available for the treatment and analysis of data collected by these systems.

We collaborate with the best companies in the international market to strengthen each project and our team of specialists performs audits, corrective and preventive maintenance of implemented systems, so that your company has confidence in the data.

With over 10 years of experience, hundreds of national and international projects in all sectors and a continuous investment in innovation and development, combined with dedication to customer service, make MIRAME.net a benchmarketing company in network video solutions.

TRUEVIEW PEOPLE COUNTER™ A system for counting people that automatically counts in real time the number of people passing under the camera and in what direction.

TrueView People Counter™ is a stand-alone people counting application embedded directly in standard network cameras. Counting is done directly on the camera - at the edge - giving a cost efficient, scalable, and very easy-to-use solution for people counting. The complete solution is easily installed in an existing local area network and configuration.

TRUEVIEW ZONE COUNTER™ A powerful application that lets you control the number of persons occupying certain areas of the store, dressing rooms or waiting rooms.

TRUEVIEW HEATMAP™ An application to visually measure traffic patterns within your store, which will help you identify problem areas, finding the best place for marketing, among others.

MIRAME RETAIL WEB REPORT™ A platform that can be installed locally or used as SaaS to treat data collected by the people counters installed in your commercial space.

TRUEVIEW DWELL TIME™ A tool for customer behavior analysis that determines the impact of your marketing actions in your commercial space.

TRUEVIEW WEB REPORT™ Transform data traffic into clear and intuitive charts allowing you to quickly obtain an overview of the statistics.

NETWORK SURVEILLANCE SOLUTIONS Market surveillance growth was driven by a revolutionary technological change. Learn more about our IP video surveillance systems!

BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL Make decisions based on facts with TrueView People Counter™

In today’s highly competitive retail environment, success depends on a thorough understanding of existing and potential customers. The constant changes in consumer preferences, difficulties in customer loyalty and the inherent complexity of large retail organizations require increased analysis of consumer behavior.

TRUEVIEW PEOPLE COUNTER™ Built on the most advanced algorithms for intelligent video available in the world, TrueView People Counter™ is a system for counting people that automatically counts in real time the number of people passing under the camera and in what direction. This is a fully integrated application in IP network cameras from Axis, which allows users to take advantage of existing IP networks. When not running TrueView People Counter™, cameras can be repositioned and used for common purposes such as surveillance. Counting is done locally through the camera, which dramatically reduces the Ethernet network requirements.

Furthermore, having access to the camera via IP is much more efficient to maintain, and you can still operate the camera and people counting remotely, including downloading or streaming video. Data can be retrieved for analysis at intervals as frequent as one minute. The software is modular and fully self-contained, and all counts are performed on the processor of the camera without the need for a dedicated PC. Manage, analyze and visualize the data in your store or chain of stores using the TrueView Web Report™!

PEOPLE COUNTER SOLUTION www.mirame.net

Crtitical Data TrueView Web Report™ provides essential information you need to promote your business. Use precise knowledge about visitor traffic to ? measure the number of visitors that actually buy ? analyze customer flows and traffic trends ? evaluate impact of advertising and promotions ? improve staff planning ? determine optimal opening hours

Fully Integrated TrueView People Counter™ is a stand-alone people counting application embedded directly in standard network cameras. Counting is done directly on the camera - at the edge - giving a cost efficient, scalable, and very easy-to-use solution for people counting. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface.

? identify and reward high performing stores and employees.

Data Management TrueView People Counter™ allows instant access to important statistics directly in the camera, such as ?

Traffic data, ?

Conversion rate and ?

Average basket size.

Traffic data can be analyzed directly in the camera via Internet using the camera’s URL. After a few clicks, users can view people counting data in real time and bring up interactive charts over historical data.

Web Reports TrueView Web Report™ is a web-based statistic package that works seamlessly with TrueView People Counter™. It transforms raw traffic data into clear and intuitive charts that allow you to quickly gain indepth insight to the statistics.

Discover trends, patterns or identify unusual performance with a few clicks. Use TrueView Web Report™ to manage multi-site people counting by automatically bringing all data to one central database, and export data to compare with Two way counting - number of people moving in two directions simultaneously (up / down, in / out)

Conversion rate Conversion rate is the ratio between the number of transactions and the number of visitors. It is considered to be one of the most accurate indicators of performance in Retail. By controlling the conversion rate, retailers can obtain crucial information to improve the profitability of their retail space.

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POS Data ?

Weather conditions ?

Marketing statistics, etc..

PEOPLE COUNTER SOLUTION www.mirame.net

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Digital zoom: Support for digital zoom gives precise control over the counting area ?

Built-in tool for easy accuracy verification ?

Simplified configuration of network and time synchronization.

Adjust all the parameters with the minimum effort and optimize the counting area by simply using the sliders

Benefits ?

Increase sales by leveraging your buyer-to-traffic ratio and your turnover per visitor ?

Collect data such as customer flows, trend analysis, evaluation of advertising and promotions ?

Improve strategic marketing decisions through effective monitoring of customer traffic ?

Improve your staff’s planning and determine optimal opening hours ?

Negotiate rent based on people passing by or entering your facility ?

Privacy secure: The unit can be set to anonymous mode in which the video is blurred so that no persons can be identified ?

Wide entrances: Several units can be installed next to each other to cover a wide entrance. A special master/slave synchronization between the units guarantees superb accuracy across the entire entrance ?

Access privileges: Supported roles are admin, operator and viewer. The viewer role admits no changes to parameters ?

Superior accuracy even in very demanding situations. Camera models running high performance CPU allows for boosted accuracy and lower sensitivity to strong light and shadows

Features ?

Automated system operates in real time and is fully incorporated into Axis IP cameras ?

Easy to install and setup ?

Maintain your people counter remotely over IP, set and monitor parameters, download or stream video. ?

Full integration with TrueView Web Report™ ?

Import XML data from camera into SQL based TrueView Web Report™ ?

Unlimited number of cameras at a store or chain of stores, when combined with TrueView Web Report™ ?

Two way Counting – counts the number of people moving in opposite directions at the same time ?

Accurate counting even under high density conditions or with baby carriages or trolleys present ?

Easy parameter backup ?

Scripting on the camera using LUA - LUA scripts can be used to configure specific behaviors, such as triggering Axis events when a certain condition is met ?

Leading digital image processing minimizes shadow and reflection problems ?

Export s data from TrueView Web Report™ to Microsoft Excel (CSV), or as PNG ?

Open protocol allows data integration with POS and other systems Specifications ?

Fully integrated ?

Minimum height over floor: 2.5 meters ?

Maximum entrance width: 5.0 meters ?

Supported Axis models (please, contact us)

PEOPLE COUNTER SOLUTION www.mirame.net

BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL Know the areas of greatest interest in your store with TrueView Zone Counter™

Specifications

TRUEVIEW ZONE COUNTER™

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Fully integrated ?

Minimum height over floor: 3.5 meters

TrueView Zone Counter™ is a powerful standalone people counter application embedded directly into network cameras. Is a system fully integrated into IP cameras from Axis, which allows users to take advantage of existing IP networks. When not running TrueView Zone Counter™, cameras can be repositioned and used for common purposes such as surveillance.

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Maximum area of coverage: 10 x 7 m2 ?

Platform: Axis 212PTZ ?

View store’s data using the TrueView Web Report™

Counting is done locally through the camera, which dramatically reduces the Ethernet network requirements. Moreover, having access to the camera via IP is much more efficient to maintain, and you can still operate the camera and people counting remotely, including downloading or streaming video.

Benefits ?

Control the number of persons occupying certain areas of the

store, dressing rooms or waiting rooms ?

Measuring the length of the cashier ?

Analyze the busiest areas in your store ?

Analyze trends ?

Evaluate advertising and promotion in your store Features ?

Counting in open areas: counting people in the area covered by

the camera ?

Automated system fully integrated into common network cameras from Axis ?

Easy to install and configure ?

Maintain your people counter remotely over IP, set and monitor param¬eters, download or stream video ?

Integration with TrueView Web Report™ ?

Leading digital image processing minimizes shadow and reflection problems ?

Data Output 1: real-time data ?

Data out 2: average number of people over a period of five minutes (stored on the camera up to a month) ?

Export data in XML or other supported formats ?

Open protocol allows data integration with POS and other systems

Use TrueView Zone Counter™ to track how many people are occupying certain areas of your store, shopping mall or waiting rooms, and visualize the data in minutes, hours, days or even in real time, using a network.

ZONE COUNTER SOLUTION www.mirame.net

Measuring how shoppers are using your commercial space gives you the information you need to test and optimize the space layout - potentially leading to improved space utilization and more satisfied and loyal customers.

BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL Trace your customer’s profile type with TrueView Dwell Time™

TRUEVIEW DWELL TIME™ TrueView Dwell Time™ is a powerful tool for automatic customer behavior analysis that determines the impact of your marketing actions have on your commercial space. This application measures the impact of marketing actions in your store and customer response to specific in-store marketing elements such as static signs, POP displays and other forms of digital media, including television networks and kiosks.

Using image processing for analysis, and combining with common surveillance cameras TrueView Dwell Time™ offers discreet ways to extract the information you need to make the right decisions when establishing your marketing strategies, protecting your investments and preparing your store for the future.

The software provides instantaneous measurements of customer behavior and demographics such as ?

Viewer count (visitors who actually viewed the media) ?

Automatic gender analysis ?

Average length of viewing the media ?

Distribution of viewing times.

TrueView Dwell Time™ is a standalone software for Windows operating system and runs on an ordinary computer.

This application was designed for shops and other interior spaces where you need to count people, and you need to know how long they remain viewing, for example, a video screen or window.

Data can also be stored in a MySQL database or saved as XML files, if you prefer to use your own communication system.

Using TrueView Dwell Time™ in combination with the people counting system TrueView People Counter™ you can also perform analysis such as for example ? comparing number of people passing media with number of

people viewing the media or ? comparing total number of visitors to the store with number of people viewing the media.

DWELL TIME SOLUTION www.mirame.net

By placing a camera in the direction of customers view and connect it to a PC where the application is installed, it automatically detects, monitors and analyzes customers' faces in real time.

Reporting TrueView Dwell Time™ ensures instant update of counting data in real time. See the number of viewers directly into the system or export data automatically to TrueView Web Report ™ for more efficient data management and analysis.

Features ?

Automated standalone system, operated in real time ?

Easy to install and maintain ?

Erases faces in video to ensure that personal integrity is secured ?

Unlimited number of cameras at a store or retailer ?

Counts people looking at the media and viewing duration for each

Benefits TrueView Dwell Time™ provides instant access to customer behavior and demographic data, such as ? how many persons are actually viewing a media installation, ? segment viewers according to gender, and ? statistics on viewing time.

person ?

Determines gender of viewer ?

Leading digital image processing overcomes shadow and reflection problems ?

Export data to TrueView Web Report™ ?

Open protocol lets you integrate with data from POS and other systems.

Specifications ?

Viewing distance - depends on lens and image resolution - usually

at least 4 meters ?

Minimum video image size: 640x480 pixels ?

Platform: Intel Core Duo, 500 MB of RAM, Windows XP or higher ?

Camera: Axis network cameras

Find out how many people view your advertising, and for how long

DWELL TIME SOLUTION www.mirame.net

Discover trends, patterns or identify unusual performances in your store

BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL Measure traffic patterns in your store with TrueView Heatmap™

TRUEVIEW HEATMAP™ TrueView Heatmap™ is a visual tool to measure traffic patterns inside your store. It runs fully embedded in Axis network camera and let you to instantly detect and track where the shoppers go in the store, which allows you to optimize the design of your commercial space.

Store design The design of a store is crucial to the shopping experience. A well thought out strategy can help boost your business dramatically.

Measuring how shoppers are using your commercial space gives you the information you need to test and optimize the space layout - potentially leading to improved space utilization and more satisfied and loyal customers.

Fully Integrated TrueView Heatmap™ is a standalone application integrated in common Axis intelligent video cameras. All analysis are made directly on video camera - at the edge - making it a cost-effective, scalable and very easy to use system. The complete solution is easily installed in an existing local network and the configuration can be done at any physical location using a standard web based interface.

Features ?

Camera can be used simultaneously both surveillance and

heatmap analysis ?

Automated system, operated in real time ?

Fully integrated into network cameras ?

Easy to install and setup ?

View heatmap data directly in camera

TrueView Heatmap™ provides an easy-to-use tool that allows for a scientific approach to evaluate store design changes. The product can help you to pinpoint problems areas, find the best merchandising spots for product campaigns, set shelf rent based on traffic patterns inside store, and more.

Data Monitoring Traffic data can be analyzed directly in the camera via Internet using the camera’s URL. After a few clicks, users can view traffic patterns in the last minutes, hours or half day. TrueView Heatmap™ data can also be permanently stored on the server and analyzed at any time with the TrueView Web Report™.

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Store and analyze data over any available period of time using TrueView Web Report™ ?

Export data to JPEG images using TrueView Daemon™ ?

Maintain your people counter remotely over IP, set and monitor param¬eters, download or stream video ?

Leading digital image processing overcomes shadow and reflection problems ?

Definition of regions of interest, and measurement of the amount of movement within these in real-time ?

Queue detection and management ?

Interest regions can trigger Axis Events by specifying a movement limit and a duration for which this movement limit should be exceeded ?

All data and images sent to Web Report is anonymized, protecting personal integrity ?

Possibility to backup and restore Heatmap settings.

Specifications ?

Fully integrated ?

Mounting - Wall or Ceiling ?

For indoor use ?

Platforms - Axis ACAP cameras ?

Browser support - Mozilla Firefox 3.x, Safari 3.x, Internet Explorer 7

or higher.

Are the queues to long? TrueView Heatmap™ gives you the answer

HEATMAP SOLUTION www.mirame.net

BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL Take full control of your data with TrueView Web Report™

TrueView Web Report™ is a web based statistical package that works seamlessly with TrueView People Counter™, TrueView Zone Counter™, TrueView Parking™ and TrueView Heatmap™.

TRUEVIEW WEB REPORT™ Traffic data is considered to be one of the most important and reliable sources of metrics available to the retail industry. It empowers retailers with the critical data needed to excel in the retail environment. Use precise knowledge about traffic to determine staffing levels, to see if the store is properly staffed, sales data, to see how many of the visitors are actually buying, opening hours, to see if the opening hours are justified, or store layout and product placement, to see if shoppers are using the store in an optimal way.

Benefits TrueView Web Report™ transforms raw traffic data into clear and intuitive graphics, allowing you to quickly obtain an in-depth insight to the statistics.

Discover trends, patterns or identify unusual performance in your store. TrueView Web Report™ lets you unveil performance problems, and helps you to take appropriate measures to improve production, increase revenue and profitability of your retail space.

Data Management With TrueView Web Report™ you have full control of your business critical business data. Through the URL of TrueView Web Report™ you will receive a set of powerful and flexible tools to manage and analyze traffic data from a single source.

This system is easily installed on a server and configured with a minimum of effort, and all data is stored in an open database format, making it a scalable and efficient solution, with minimal bandwidth requirements.

TrueView Web Report™ also features interactive graphics that can be improved with a few clicks. Use the filter and the formula editor to analyze and detail traffic information. The software can also be configured to send email reports automatically.

WEB REPORT SOLUTION www.mirame.net

Features ?

Software package installed on a standard computer ?

Automated email of PDF reports ?

Seamless integration with TrueView People Counter™, TrueView Parking™, TrueView Heatmap™ and TrueView Zone Counter™ ?

Remote access via web-based interface ?

Flexible access control system, allows the creation of levels of access to users in a multiuser environment ?

Interactive charts ?

Data export in various formats such as Excel, CSV and HTML ?

Integrated filter and formula editor for advanced data mining ?

Multilingual User Interface

Use the filter and the formula editor to analyze and detail traffic information

Requirements Operating System - Windows XP or later Web server - Apache or Apache 2 PHP version - 5.2.4 or later Database - MySQL 5.x Compatible browsers Firefox 3.x Safari 3.x Internet Explorer 8 or 9

TrueView Web Report™ features interactive charts where you can zoom and slide on the data whenever you want

Data export formats CSV Excel HTML

WEB REPORT SOLUTION www.mirame.net

Manage all stores using the application Mirame Retail Web Report™ as SaaS

BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL Focus all your business information with Mirame Retail Web Report™

MIRAME RETAIL WEB REPORT™ Mirame Retail Web Report™ is a tool designed for data analysis collected by people counters installed in the commercial space or retail chain, which simplifies data export and analysis. This application lets you manage an unlimited number of people counters installed in the same space or in different stores.

This system is based on Intranet/ Internet, enabling counters management by various departments, users and computers, while eliminating the costs of license per user.

Due to its open architecture and flexibility, deployment of updates has never been so fast and easy! With Mirame Retail Web Report ™ you can also access the system through any computer on the same network as the counters, or remotely.

Mirame Retail Web Report™ is a platform that can be installed on the client site or used as SaaS, which allows all shops management, from the intersection of sales information with entries and the establishment of rates sales conversion. What's more, the heatmap module can also be integrated with thermal cameras from other manufacturers!

MIRAME RETAIL WEB REPORT SOLUTION www.mirame.net

The ideal solution for demanding customers Cognimatics True View Web Report™ is a tool that allows data measurement collection and the generation of simple reports, however, its parameters can be complex for most current users of the retail segment.

A complete solution We work with various architectural firms and design agencies in each country to define ?

Installation and implementation coordination (if necessary) ?

Check and certification of proper installation and systems functionality ?

Possibility of installation and maintenance through our international partners and independent experts.

We try to increase our capacity to answer the needs of our most demanding customers. Therefore, in 2009 Mirame developed Mirame Retail Web Report™ - an application based on years of experience with the retail market, and designed specifically for this sector. Today there are already hundreds of chain stores that have this solution!

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AREA MANAGER

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MIRAME RETAIL WEB REPORT SOLUTION www.mirame.net

Flexibility and Integration As Mirame Retail Web Report™ parameterization is built by Mirame, we adapt it to any format or method and ensure integration with major ERP systems of the retail market. Mirame Retail Web Report™ is a tool that adjusts to the specific needs of your business and still guarantees benefits like no other solution on the market!

HeatMap Analysis Mirame Retail Web Report™ enables the integration of heatmap analysis module which defines the occupancy rates of each store area.

Heatmap is a vital tool for sales and merchandising as it simplifies the understanding of activity patterns in the area being monitored through numerical and graphical reports, avoiding anomalies and predicting future activities.

The heatmap module provides an understanding of patterns of activity in the area being monitored through intuitive reports.

MIRAME RETAIL WEB REPORT SOLUTION www.mirame.net

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Ability to set annual store opening schedules, very important for some comparative reports ?

Integration with IP thermal cameras from any manufacturer ?

Heatmap Analysis: heatmap analysis module that defines occupancy rates of each area of the store ?

Ability to define conversion rates on sales (indicate number of tickets unspecified amounts) ?

Ability to set sales goals for a store relating to visitors traffic ?

Create different counting points and counts grouping (store/ floor distributor/ door) ?

Customizing reports of specific retailers and automatic email to authorized users in each geographical area or group of shops ?

Multilingual interface: English, Spanish, Portuguese, Italian, French ?

Multiuser different levels of access according to geographical location or business models (franchises, etc.).

Features ?

Data collection from people counters ?

Automatic verification of all systems functionality (integration with

various network monitoring tools on the server) ?

Notification of system failures and low light ?

Control rates of diversion and alerts when a counter deviates from the mean ?

Capture multiple photos of a day of each counter for operator visual analysis of problems ?

Image analysis to ensure that the camera provides a valid image, and there’s no counter distortions due to internal problems ?

Crossing local weather data for each counter (temperature and cloud cover) ?

Definition of specific events per store (reforms, cut the street to traffic, demonstrations, etc.) to understand some historical data

COUNTER + POE

ROUTER

INTERNET (VPN)

People Counter™ design system

MIRAME RETAIL WEB REPORT SOLUTION www.mirame.net

MIRAME RETAIL WEB REPORT

BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL Endless possibilities for video surveillance with Axis IP surveillance

Network video offers more ways to protect access to a video than analog CCTV systems. To prevent overlooking and disclosures of private content, you can use passwords to limit access and the video is encrypted before sending to the network. The system can also be configured to authenticate the connection using encrypted certificates that only accept a specific network camera, thus eliminating the possibility of anyone hacking into the line.

NETWORK SURVEILLANCE SOLUTIONS www.mirame.net

NETWORK VIDEO PROFESSIONAL SOLUTIONS The video surveillance market has grown exponentially in recent years, driven by technological improvements and the recognition of these systems to increase public and private security.

As the transition to network video becomes a reality, and security management over IP network expands and incorporates video analysis applications of intelligent network cameras, the systems become more open and scalable, resulting in a much more productive and economic surveillance.

Network video, often called video surveillance over IP or IP surveillance, use an IP network through a wired or wireless network to carry video, audio and other digital data. When the technology of Power over Ethernet (PoE) applies, the network can also be used to bring power supply to the network video products. This system allows monitoring and recording video anywhere on the network such as, for example, a local area network (LAN) or a remote network (WAN) like Internet.

MIGRATION TO IP If you have made a major investment in analog CCTV systems, know that migrating your technology to network video does not invalidate those investments. With a network video solution from Axis you can integrate your existing analog system into an IP-based solution.

The solution enables you to take advantage of many features such as remote pan/ tilt/ zoom, Power over Ethernet or audio and video motion detection, while meeting user requirements for image quality, recording capabilities, reliability and cost-effectiveness.

Leveraging IT investments and achieving a lower total cost of ownership. Most businesses currently have high-speed IP networks connected to the Internet. Adding an Axis network video system simply uses and extends the same infrastructure to include video functionality.

It uses standard IT equipment such as switches, PC servers for video recording and storage, so existing investments in IT infrastructure and devices can be leveraged, ensuring high return on investment.

And because many times the wireless solutions are the best option for the installation of video surveillance, with Axis technology you can connect different places without using expensive cables.

Lowered total cost of ownership According to independent research on the differences between analog and digital solutions, installation, configuration and training costs for analog systems are almost 50% more than for IP systems. For example, cabling is almost three times as expensive in analog systems compared with IP-based systems. The primary reason is that coaxial cabling is more expensive than Ethernet cabling. Also, analog typically and usually requires separate power cabling, while Power over Ethernet eliminates the need for electrical connections in the IP system, and separate cabling is also needed to control analog PTZ cameras. A network video system allows users to incorporate open PC systems and open storage with video management software, which costs 20% less than equivalent DVRs. Superior image quality Increasing the quality of the image enables the user to more closely follow details and changes in images, making way for better and faster decisions to more effectively safeguard people and property. It also ensures greater accuracy for automated analysis and alarm tools Axis network cameras provide high-quality video images, and megapixel and HDTV network cameras are available to provide even more image details.

NETWORK SURVEILLANCE SOLUTIONS www.mirame.net

Remote accessibility With network video, users can access real-time video at any time from any authorized computer anywhere. The video can be stored at remote locations for convenience and security, and information can be transmitted over the LAN or Internet.

Easy, future-proof integration There are almost no limitations as to where a network video product can be placed. Axis network video has the capacity to provide a high level of integration with other equipment and functions, making it a continually developing system. A fully integrated Axis network video system can be used for a multitude of applications simultaneously: for instance, access control, building management, point-of-sales systems, ATMs, as well as fire alarms, intruder and visitor management.

Scalability and flexibility To meet the growing needs of your business, you can choose exactly what you need today, and scale the system at any time.

Thanks to strict adherence to industry standards, you can easily add new technologies, additional cameras and extra storage capacity as needed to the network video system.

Cost-effectiveness Based on open standards, Axis network video products run on IP networks. Using standard PC server hardware rather than proprietary equipment such as DVRs radically reduces management and equipment costs, particularly for larger systems where storage and servers are a significant portion of the total solution cost. Additional cost savings come from the infrastructure used. IP-based networks such as LANs and the Internet can be leveraged for other applications across the organization.

Distributed intelligence Currently, a massive amount video is being recorded, but never watched or reviewed due to lack of time. As a result, events and activities are missed, and suspicious behaviors remain unnoticed.

With network video, intelligence has been brought into the camera itself. Network cameras can have built-in video motion detection and alarm management so the camera decides when to send video, at what frame rate and resolution, and when to alert a specific operator.

Other unique features include audio detection and active tampering alarm.

Progressive scan: Depicting moving objects clearly Many network cameras employ progressive scan technology that better depicts moving objects clearly. This advanced image capture technology means that the whole image is captured at one time, thus providing crystal clear images even with a high degree of motion.

Power over Ethernet: Increasing savings and reliability Not available for analog cameras, Power over Ethernet (PoE, IEEE 802.3af standard) means that the cameras get power from a PoEenabled switch or midspan over the same standard cable that transmits video. PoE provides multiple benefits, including reduced installation costs and flexibility in camera placement. In addition, cameras can get centralized backup power from the server room, so in the event of a power failure they will continue to operate.

Video compression formats: H.264, MPEG-4 and Motion JPEG Video compression formats can be a determining factor for a video surveillance application. Many Axis network video products feature advanced real-time video encoding that can deliver simultaneous Motion JPEG, MPEG-4 and H.264 video streams. This gives the flexibility to maximize image quality for recording while reducing bandwidth and storage needs.

NETWORK SURVEILLANCE SOLUTIONS www.mirame.net

Improved safety and security ?

Ensure continuous and event-driven video surveillance ?

Investigate crime and identify suspect

DIFFERENTIATION FOR RETAIL Today we are witnessing an increased data flow available in the retail sector. The secret lies in exploiting these data, analyzing it correctly and use it for your business benefit.

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The integrated video intelligence can be combined with different sources of in-store technology and provide customized reports, and even provides a panel of data management information needed to make business decisions in real time. This is a crucial strategy that most retailers cannot ignore, and many try to integrate this strategy into short-term plans.

As best practice, retailers should seriously consider systems that are designed and manufactured to the sales environment, instead of adapted ones.

Systems that automate the main components of data collection and information provision will ensure a higher degree of adoption, which translates into a higher rate of retailers’ success. The combination of video equipment of last generation with video intelligence analysis gives large and small retailers a system designed to improve customer service, improve relationships between the seller and supplier, the optimization of staffing, multichannel marketing promotion and reduce losses and lack of stock - preparing your business for continued success and growth.

Loss prevention ?

Reduce theft ?

Reduce inventory shrinkage ?

Detect suspicious behavior ?

Decrease slip-and-fall claims ?

Uncover employee sweethearting ?

Integrate with your POS system ?

Analyze and resolve EAS incidents

Optimized merchandising and operations ?

Control stocks ?

Optimize store layouts ?

Improve signage and displays ?

Determine shop space value ?

Allocate staff where needed Enhanced customer experience ?

Study employee/customer interactions ?

Assess customer flow ?

Understand customers’ buying behaviors.

A network video system is capable of sending video without the need for a dedicated physical infrastructure. The IP option uses a standard network, such as local area networks (LAN) and Internet to transport information through the cable network that transmits the same video.

NETWORK SURVEILLANCE SOLUTIONS www.mirame.net

As the transition to the video network becomes a reality, the security management over an IP network is expanded and network cameras incorporates video intelligent analytics applications, systems become more open and scalable, which translates into a surveillance system much more productive and cost-efficient.

AXIS CAMERA COMPANION Axis Camera Companion eases the expansion of your security system, as your business need change, maximizing the benefits of the new cameras and advanced features for the future.

This Axis solution offers HDTV quality for reliable identification of people and incidents. Video clips or snapshots can be easily exported.

Internet access is easy to set up, and with support for apps for iPhone, iPad and Android, AXIS Camera Companion lets the user view video at any time, from anywhere.

The system removes the single point of failure which is common in alternative solutions where a DVR failure prevents all cameras from being recorded. The cameras in an AXIS Camera Companion system record video regardless of the network status.

The free PC client is only needed during installation. For viewing live or recorded video, or exporting video after an incident, either the client or a smartphone app can be used.

Axis Camera Companion is a scalable and future-proof network video solution that protects the customer’s investment. Adding new cameras to the system is easy, and existing analog cameras can be integrated using Axis video encoders. If the user wants to step up to another IP solution in the future, the Axis cameras and encoders can be reused, as well as the network equipment.

High definition images — just like your HDTV at home High definition technology is everywhere these days. You can get so much detail on your television at home you can practically count the freckles on your favorite football player. So why settle for blurry images on your surveillance footage — where it really counts? With HDTV for video surveillance, Axis offers a tremendous leap forward in image quality with up to five times higher resolution than analog cameras.

This means better color and sharper images — even when zooming in — for extraordinary detail.

Watch your store from home, across town, or halfway around the world Want to see exactly what’s going on while you’re gone? Axis Camera Companion is a network video system that gives you the peace of mind and business possibilities associated with mobile and remote live monitoring. Keep an eye on things in real time from anywhere in the world. It’s quick and easy to log in from your computer or use viewing apps for iPhone, iPad and Android. Simple. Convenient. Secure.

The latest surveillance technology in an all-in-one, easy-to-use system An Axis Camera Companion system consists of Axis cameras, SD cards, software for PC and mobile devices, and network equipment. Video is recorded to the SD card inside the camera, making each camera an independent surveillance device. That means there’s no need for a separate recording device (DVR) or computer during operation — making the system extremely simple and cost-effective.

Plus, it’s more reliable, since there´s no single point of failure in the system. With Axis Camera Companion, basically, everything you need is in the camera. Get direct access to the surveillance functionality you need with the best picture quality — even on the go. It’s simple: install it, watch it, interact with it, depend on it.

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Enjoy easy, straightforward operation The Axis Camera Companion viewing software for PC, iPhone/iPad or Android makes it easy to manage your video surveillance system. The interface is simple and intuitive, with easy access to the features you need. ?

Supports 1 to 16 cameras ?

View live video from one or many cameras ?

Event-based or continuous recording ?

Quick search through recorded videoExport video clips or snapshots to colleagues or authorities

Video surveillance that grows with you In business, it pays to stay one step ahead. Axis Camera Companion helps you do just that — on two fronts. You get innovative surveillance that keeps you secure today, and a scalable solution to help you prepare for future challenges, growth and technology.

Made to fit your needs today Axis Camera Companion is quick and easy to set up in any small-business setting. And if you already have analog cameras installed, use Axis video encoders to connect them to the network — protecting the investments you’ve already made and giving you an easy path to the digital world.

The Axis Camera Companion is the market’s easiest video surveillance solution for small systems, which makes it perfect for retail, offices and hotels. All video is recorded on SD cards in the cameras, and no DVR or server is necessary – making each camera a smart, independent video recording device.

Scalable and future-proof for tomorrow

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SUCCESS CASE TRUCCO

TRUCCO IP-based efficiency with remote monitoring and people counting at fashion store chain

COMPANY TRUCCO 170 establishments around the world

INDUSTRY SEGMENT Retail APPLICATION Merchandising and Operations

Mission TRUCCO belongs to the 100% Spanish company InSitu S.A. with registered headquarters in Madrid. This manufacturing and distribution company is responsible for the design, production and distribution of collections exclusively for its own brand TRUCCO. TRUCCO products are distributed via a growing network of points of sale - currently around 170 - located in the main streets and commercial centers of large cities in Spain and 13 other countries.

A InSitu buscava duas soluções de vídeo IP para a sua cadeia de lojas: o monitoramento remoto, para uma poupança de custos e de tempo em conjunto com as deslocações necessárias para a supervisão dos diferentes locais; e um sistema de contagem de pessoas mais simples e de fácil manutenção e substituição de equipamentos que estavam desatualizados. A aplicação para a contagem de pessoas deveria ainda estar integrada nos terminais dos pontos de venda bem como com o sistema de gestão nos escritórios centrais.

Solution For some years, the TRUCCO stores have been equipped with systems for video monitoring and people counting. However, the continuous search for new solutions as well as the necessity of integration of data into its SAP management platform and replacement of old equipment made them strive for further development.

Since December 2007, two solutions based on IP video have been implemented - one solution for remote monitoring, and another solution for people counting - that improved various aspects of management and operations of the establishments.

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Result Efficient cooperation between TRUCCO and MIRAME resulted in a very high customer satisfaction with regard to the implemented solutions based on the IP video systems from Axis Communications. They cover the most important necessities and offer the flexibility that is necessary for extension, change of location or integration with other systems, if required by the customer.

TRUCCO stores count on image, communication and standardized service. The imensions of the stores and the concept of presentation of apparel are considered to create a pleasant ambience and facilitate purchase. Thanks to advanced information system the collections are changed every two or three weeks and restocking of products is granted within 24 to 48 hours.

Cognimatics Trueview People Counter software for each point of sale. Thanks to the powerful zoom capacities of the AXIS 215 PTZ it is possible to grant remote visualization of every single store. This way it can be controlled from the central offices that all details - from decoration to presentation of the goods - and the areas of offers and promotions are adapted to the standardized image directives. In case of irregularities it is easily possible to contact the shop assistant by telephone and remedy the issue.

InSitu was looking for two IP video solutions for its chain of stores. For remote monitoring, the objectives included saving of costs and time in connection with the required relocations for supervision of different sites. The system for people counting aimed for best possible simplification and reduction of maintenance tasks and replacement of “proprietary� equipment that was out of date.

The objectives also required that the application for people counting integrated both with the terminals at the point of sale of any establishment as well as with the SAP management system at the central offices. Based on these considerations, InSitu contacted MIRAME such as an intelligent video provider.

MIRAME designed a solution based on Axis 215 PTZ Network Cameras for the requirements of remote monitoring as well as a solution consisting of an AXIS 209FD Network Camera that includes the

TrueView People Counter software for the solution of people counting is a modular and fully independent solution; counting is performed within the CPU of the camera so that a respective PC is not required. Thus it is possible to manage, analyze and visualize the data of the camera of any establishment. MIRAME.NET was also ordered to integrate with the SAP platform of the central offices. The corresponding statistics of customer count and sales at each establishment are much more comprehensive now. Performance of sales history per establishment and date, analysis of efficiency of promotions and other operations are easier and more reliable.

The video IP products improves the infrastructure of the stores using a more reliable system that offers more possibilities and reduces the number of incidents to be remedied by the department of Organization and Systems of InSitu. The company will continue to implement these solutions on large scale with its chain of establishments and will further observe any possible innovations on the video IP market, in particular with regard to such innovations that may improve operations and management of its stores.

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ZONE COUNTER

HEATMAP

DWELL TIME

PASSENGERS COUNTER

STREET PEOPLE COUNTER

BICYCLE COUNTER

PARKING COUNTER

MIRAME LICENSE PLATE RECOGNITION

MIRAME WEB REPORT

Vﾃ好EO IP

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This document is provided solely for informational purposes. The information contained herein is subject to change without notice, given the constant evolution of the product. All other trademarks are property of their respective owners.

PEOPLE COUNTER