MARKET INTELLIGENCE PROFESSIONAL TECHNOLOGICAL SOLUTIONS
TRUEVIEW DWELL TIME™ +34 902 197 875 | info@mirame.net | www.mirame.net
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BUSINESS INTELLIGENCE SOLUTIONS Trace your customer’s profile type with TrueView Dwell Time™
TRUEVIEW DWELL TIME™ TrueView Dwell Time™ is a powerful tool for automatic customer behavior analysis that determines the impact of your marketing actions have on your commercial space. This application measures the impact of marketing actions in your store and customer response to specific in-store marketing elements such as static signs, POP displays and other forms of digital media, including television networks and kiosks. Using image processing for analysis, and combining with common surveillance cameras TrueView Dwell Time™ offers discreet ways to extract the information you need to make the right decisions when establishing your marketing strategies, protecting your investments and preparing your store for the future. The software provides instantaneous measurements of customer behavior and demographics such as ? Viewer count (visitors who actually viewed the media) ? Automatic gender analysis ? Average length of viewing the media ? Distribution of viewing times.
TrueView Dwell Time™ is a standalone software for Windows operating system and runs on an ordinary computer. This application was designed for shops and other interior spaces where you need to count people, and you need to know how long they remain viewing, for example, a video screen or window. Data can also be stored in a MySQL database or saved as XML files, if you prefer to use your own communication system. Using TrueView Dwell Time™ in combination with the people counting system TrueView People Counter™ you can also perform analysis such as for example ? comparing number of people passing media with number of
people viewing the media or ? comparing total number of visitors to the store with number of people viewing the media.
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By placing a camera in the direction of customers view and connect it to a PC where the application is installed, it automatically detects, monitors and analyzes customers' faces in real time. Reporting TrueView Dwell Time™ ensures instant update of counting data in real time. See the number of viewers directly into the system or export data automatically to TrueView Web Report ™ for more efficient data management and analysis.
Features ? Automated standalone system, operated in real time ? Easy to install and maintain ? Erases faces in video to ensure that personal integrity is secured ? Unlimited number of cameras at a store or retailer ? Counts people looking at the media and viewing duration for each
Benefits TrueView Dwell Time™ provides instant access to customer behavior and demographic data, such as ? how many persons are actually viewing a media installation, ? segment viewers according to gender, and ? statistics on viewing time.
person ? Determines gender of viewer ? Leading digital image processing overcomes shadow and reflection problems ? Export data to TrueView Web Report™ ? Open protocol lets you integrate with data from POS and other systems.
Specifications ? Viewing distance - depends on lens and image resolution - usually
at least 4 meters ? Minimum video image size: 640x480 pixels ? Platform: Intel Core Duo, 500 MB of RAM, Windows XP or higher ? Camera: Axis network cameras
Find out how many people view your advertising, and for how long
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ZONE COUNTER
HEATMAP
DWELL TIME
PASSENGERS COUNTER
STREET PEOPLE COUNTER
BICYCLE COUNTER
PARKING COUNTER
WEB REPORT
MIRAME WEB REPORT
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This document is provided solely for informational purposes. The information contained herein is subject to change without notice, given the constant evolution of the product. All other trademarks are property of their respective owners.
PEOPLE COUNTER