Media Kit 2010-11
Our story:
Within the confines that make up Mi Revizta our core purpose is to strive to inform, educate and empower Amarillo and the surrounding communities Latino population. To create relationships and dialog that promote, encourage and educate acceptance and equality. In short to live the American dream as citizens of a great nation. Our group lives by its core values of 1)advocacy and relevancy; 2)honesty, integrity, and gratitude; 3)being industry vanguards in both product and business model; 4)constantly building relationships, creating partnerships and a return on investment to all of our readership, advertisers and partners; and more importantly, 5)always having fun. Mi Revizta strives to produce the most successfully printed Latino community based magazine in and around Amarillo. Our success will come from our connection to the communities we service by constantly promoting social commentary. People read our magazine, follow our social network in order to see what we will say and or do next. We are a premium product that showcases our advertisers while being fun to consume and intellectually relevant. Our magazine is the avant-garde in design, focus, content and structure when highlighting the Latino community in and around Amarillo, Texas. We will alwasy honor our roots in the Latino community which we regard as the cornerstone to our success. As goes our community, so goes Mi Revizta. Our business culture is a relaxed, fun and intense place to work where our team members uniquenesses and strenghts are nurtured and celebrated. Our collective success will be a testament to our ultimate objective: to change the world for the better.
Our Platforms: THE MAGAZINE A monthly lifestyle and advocacy magazine for Amarillo’s Latino community. A unique blend of local content with foucses on cultural, community and individual achievments. Along with monthly features that capture the essence of the Latino community in regards to food, entertainment and social living. THE WEBSITE Currently under construction. Geared to be fully operational January 2011. Will boast many times more the content of the printed piece We will keep readers engaged all month long with new daily content, event photos, contests, polls, videos and reader commnets. SOCIAL PRESENCE Currenlty we proudly boast over 300 Facebook friends and 30 twitter followers in our social activity. We see this arena growing dramatically with the inception of our website. A quick and easy way to inform our “tribe” of the going ons within the Latino community. From events, photos, blogs and video. A current format to keep top of mind awareness going.
Our demographics*:
Males: 1,441 (48.1%) Females: 1,557 (51.9%)
Estimated median household income in 2008: $25,233
Estimated median household income in 2008: $35,366
Males: 1,441 (48.1%) Females: 1,557 (51.9%)
Males: 3,717 (49.5%) Females: 3,799 (50.5%)
Estimated median household income in 2008: $41,194
Estimated median household income in 2008: $33,730
Males: 19,930 (54.7%) Females: 16,514 (45.3%)
Estimated median household income in 2008: $29,877
Our readers, by virtue of their incomes, station in life, and education level, are consumers, property owners and social entertainment aficionados. Our readers are among the most loyal customers to brands and businesses - particularly so to those that advertise directly to them on our pages. They are socially conscious and environmentally aware. They are voracious consumers of information and entertainment, as well as, early adopters of technology and gadgetry. They are renovators, restorers and investors. They are devout loyalist and patrons of nightlife, the arts, dining, sporting events, and concerts. If you are looking to acquire a new market, get more customers with high disposable income, and keep those brand loyal customers coming back, take note of these demographics. Our readers are: • three times more loyal to companies and brands that advertise directly to them • are strongly influenced in favor of a company over others because of its positive progressive social image, and conversely will refuse to do business with companies that do not meet their standards of social responsibility • $33,080 average household income* • 52% male, 48% female* • median age is 32* • 66% are 21-49 years old*
*Demographic Information via City Data www.city-data.com
Our rates: Covers: 3 x’s 6 x’s 12 x’s
2nd $900
$700 $650 $600
Full page: 3 x’s 6 x’s 12 x’s
$600 $525 $475 $425
Half page: 3 x’s
$500 $425
6 x’s 12 x’s
$375 $325
1/3 page: 3 x’s 6 x’s
$400 $325 $275
12 x’s
$225
1/4 page: 3 x’s 6 x’s 12 x’s
$300 $225 $175 $125
3rd
$800 $600 $550 $500
4th
$1,000 $800 $750 $700
Full color Bleed 8 1/4” x 11 1/8” NoBleed 7 “x 10” Trim 8” x 10 7/8” Live 7 1/2”x 10 3/8” Full color (horizontal) Bleed 8 1/4” x 5 5/8” NoBleed 7 “x 4 7/8”” Trim 8” x 5 3/8” Live 7 1/2”x 4 7/8” Full color (vertical) Bleed NoBleed Trim Live
2 7/8” x 11 1/8” 2 1/4 “x 10” 2 5/8” x 10 7/8” 2 1/8”x 10 3/8”
Full color Bleed NoBleed Trim Live
4 1/8” x 5 5/8” 3 1/2 “x 4 7/8” 3 7/8” x 5 3/8” 3 3/8”x 4 7/8”
Ad Specs: PRINTING: Four color digital print Saddle stiched binding Publication trim size 8 3/8” x 11” DIGITAL AD REQUIREMENTS: File types: pdf, tiff, jpeg resolution: 300 dpi DEADLINES: Reservtion: 15t of previous month artwork: 1st of month shelf dates 15th thru 15h of consecutive months
Distribution: With readership primarily in our 5 targeted zip codes, 5,000 of our FREE, monthly pick up and take issues are distributed in a variety of business’ and entities. From high traffic areas like grocery stores to profesional buildings like banks and public libraries. United Amigos, United Supermarkets, Amarillo National Banks, Amarillo Public Libraries and Hasitngs Book stores are a few of our drop off points.
Someone is always looking!