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01 Service Requirements
The primary needs of the target users have been researched, analyzed, and identified up to this point. Specifically, freelance videomakers, students or amateur videomakers, as well as the audience they intend to reach, are the main categories on which the "define" step of the design process has focused. Based on this evaluation and selection work, it was determined that the three main poles around which to design the service will have to be "inspiration", "work", and "distribution.
The "inspiration" section of the service will assist video creators in finding creative outlets and encouraging them to challenge themselves and other content creators. Often, creative people are constrained by the commitments and restrictions imposed by their jobs, whether they are general rules, customer requests, deadlines, or budgets. Having a place to experiment and be able to contaminate and be contaminated by the styles of others makes the mind more elastic and open to the numerous challenges that arise in the workplace. But, most importantly, it amuses and entertains.
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The "work" section is intended to provide freelancers with a resource for finding proposals and job listings from companies, brands, production studios, or other videomakers. In this way, amateur and professional creators can connect and form a network, nurturing mutual growth. This section entails a competition system that will connect filmmakers with brands and companies looking for ideas and content. The brand or company will be able to organize a competition in which all content creators can participate by creating a short film based on their instructions.
The "visibility" aspect is what will allow users to reach a large audience with their work. By screening selected short films in special booths, it will be possible to not only make videomakers' work known to the general public, but also to gain exposure outside of the online platform.
The chapters that follow will go into better detail about the service, explaining its functionality, usability, and morphology.
