Student work. Fall 2012. UTPA Graphic Design II

boley WHERE THE ACTION IS!

C O R P O R AT E D E S I G N M A N U A L

CONTENTS

1. INTRODUCTION

3

2. CORPORATE IDENTITY

5

LOGO

6

COLORS

8

FONTS

9

3. PRINTED MATERIAL

10

LETTERHEAD

11

ENVELOPE

12

BUSINESS CARD

13

4. ONLINE COMMUNICATION

14

INTRODUCTION

3

INTRODUCTION

1.INTRODUCTION

This design manual was created to formulate the guidelines for the Boley brand design. It has been proven that the brand for a company is its most valued component, as this gives the backbone for the corporation. Customers value a brand that is both true to its origins and consistent with the time, as this creates the trust between consumer and company. If a company loses its brand, we run the risk of losing customers.

Corporations must also differentiate itself from other companies and brands, as we must stand out above the rest. The dynamic, unique and current design of a company’s logo is its best chance to be distinguished among the rest.

The guide among the following pages will assist the company in remaining consistent with the Boley brand and ensure the correct image is projected.

4

C O R P O R AT E I D E N T I T Y

5

C O R P O R AT E I D E N T I T Y - L O G O

2 . C O R P O R AT E I D E N T I T Y LOGO

The Boley logo should be used at a business level on all envelopes, letterheads and business cards and for advertising purposes on all Boley ads, brochures, posters, inserts, and products.

Specific examples on how to use the logo are described on the following pages.

Whenever the logo is applied on business material that is not printed on the Boley official Letterhead (eg: a form, document or report)The logo must be spelled out fully.

boley WHERE THE ACTION IS!

boley WHERE THE ACTION IS!

The symbol must be left justified to the name.

boley WHERE THE ACTION IS!

Wordmark

Shape

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C O R P O R AT E I D E N T I T Y - L O G O

2 . C O R P O R AT E I D E N T I T Y LOGO

No maximum size is defined for the usage of the logo, however, to ensure clarity, the minimum width should be no less than 0.5”.

2”

boley WHERE THE ACTION IS!

1.75”

boley WHERE THE ACTION IS!

1.5”

boley WHERE THE ACTION IS!

1”

boley

0.75”

boley

0.5”

WHERE THE ACTION IS!

WHERE THE ACTION IS!

boley WHERE THE ACTION IS!

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C O R P O R AT E I D E N T I T Y - C O L O R S

2 . C O R P O R AT E I D E N T I T Y COLORS

The Boley corporate colors are red, purple and orange. Making a combination with a Multiply transparency between them.

boley WHERE THE ACTION IS!

Pantone 179 C

Pantone 676 C

Pantone 1375 C

Logo Reversed The logo or symbol may be reversed on any background color provided.

boley boley boley WHERE THE ACTION IS!

WHERE THE ACTION IS!

WHERE THE ACTION IS!

boley boley boley WHERE THE ACTION IS!

WHERE THE ACTION IS!

WHERE THE ACTION IS!

boley boley boley WHERE THE ACTION IS!

WHERE THE ACTION IS!

WHERE THE ACTION IS!

8 C O R P O R AT E I D E N T I T Y - L O G O

C O R P O R AT E I D E N T I T Y - F O N T S

2 . C O R P O R AT E I D E N T I T Y FONTS

The Boley corporate fonts are “Merit” and “Gill Sans MT.”

Merit abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.;:-!/()?%*$ Gill Sans MT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.;:-!/()?%*$ Gill Sans MT Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.;:-!/()?%*$ Gill Sans MT Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.;:-!/()?%*$ Gill Sans MT Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.;:-!/()?%*$

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P R I N T E D M AT E R I A L

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P R I N T E D M AT E R I A L - L E T T E R H E A D

3 . P R I N T E D M AT E R I A L LETTERHEAD

The Boley corporate letterhead must be simple.

0.5”

0.5”

Letterhead size: Standard Letter (8.5” x 11”)

0.5”

boley

1.5”

WHERE THE ACTION IS!

Margins: Left: 0.5”; Right: 0.5”; Top: 0.5”; Bottom: 0.25”.

July, 26, 2012

1.5”

Units 1B & 2B, 10/F, Tower 2, South Seas Centre 75 Mody Road, Tsimshatsui East Kowloon, Hong Kong.

Dear Mr. Stiefiel, Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Logo width: 1.25” Footer: Gill Sans MT 9 pt Date: Gill Sans MT 8 pt Contact: Gill Sans MT 9 pt Bulk Text: Gill Sans MT 12 pt.

0.5”

USA Head Office Boley Corporation 14042 Central Avenue Chino, CA 91710 USA Tel: (909) 993-5868

0.25” 0.5”

Fax: (909) 993-5869

Email: action@boleycorp.com

www.boleycorp.com

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P R I N T E D M AT E R I A L - L E T T E R H E A D

3 . P R I N T E D M AT E R I A L LETTERHEAD

The Boley corporate letterhead must be simple.

0.5”

0.5”

Letterhead size: Standard Letter (8.5” x 11”)

0.5”

boley

1.5”

WHERE THE ACTION IS!

Margins: Left: 0.5”; Right: 0.5”; Top: 0.5”; Bottom: 0.25”.

July, 26, 2012

1.5”

Units 1B & 2B, 10/F, Tower 2, South Seas Centre 75 Mody Road, Tsimshatsui East Kowloon, Hong Kong.

Dear Mr. Stiefiel, Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Logo width: 1.25” Footer: Gill Sans MT 9 pt Date: Gill Sans MT 8 pt Contact: Gill Sans MT 9 pt Bulk Text: Gill Sans MT 12 pt.

0.5”

USA Head Office Boley Corporation 14042 Central Avenue Chino, CA 91710 USA Tel: (909) 993-5868

0.25” 0.5”

Fax: (909) 993-5869

Email: action@boleycorp.com

www.boleycorp.com

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P R I N T E D M AT E R I A L - E N V E L O P E

3 . P R I N T E D M AT E R I A L ENVELOPE

The Boley corporate envelope must be clean and simple, following the letterhead style.

boley WHERE THE ACTION IS!

USA Head Office Boley Corporation 14042 Central Avenue Chino, CA 91710 USA Tel: (909) 993-5868 Fax: (909) 993-5869

Envelope size: 3 5/8” x 6 1/2” Margins: Left: 0.5”; Top: 0.5”.

Logo width: 1.25” Address: Gill Sans MT 7 pt.

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P R I N T E D M AT E R I A L - B U S I N E S S C A R D

3 . P R I N T E D M AT E R I A L BUSINESS CARD

boley WHERE THE ACTION IS!

Carlos Perez President

USA Head Office Boley Corporation 14042 Central Avenue Chino, CA 91710 USA Tel: (909) 993-5868 Fax: (909) 993-5869 www.boleycorp.com

Business Card size: 3.5” x 2” Margins: Left: 0.5”; Right: 0.5” Top: 0.5”; Bottom: 0.10” Logo width: 1.5” Employee Name: Gill Sans MT 12 pt.

Title: Gill Sans MT 9 pt.

Contact: Gill Sans MT 6.41pt.

Boley Name: Mirat 29.76 pt.

Address: Gill Sans MT 6.41 pt.

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O N L I N E C O M M U N I C AT I O N

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O N L I N E C O M M U N I C AT I O N

4 . O N L I N E C O M M U N I C AT I O N

Logo Regular

boley WHERE THE ACTION IS!

Logo Reversed

boley WHERE THE ACTION IS!

boley WHERE THE ACTION IS!

Logo On the homepage the logo should be placed at the top left corner, in regular or reversed color. There should be at least 15 pixels of space surrounding it on all sides.

Fonts Generic fonts Arial, Arial Italic or Arial Bold are to be used.

Red (Pantone 179 C)

Purple (Pantone 676 C)

hex value #FF3333

hex value #9E1F63

Orange (Pantone 1375 C)

White

hex value #F7931E

hex value #FFFFFF

Colors The Hexadecimal values of the Boley online corporate colors are: Red: #FF3333 Purple: #9E1F63 Orange: #F7931E White: #FFFFFF

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