Fastest Growing Companies of 2020 by Mirror Review

â&#x201E;¢ www.mirrorreview.com March 2020

The 10

Growing Companies

BRAND MARKETING

of 2020

In Depth Understanding of Brand Identity

FOCUS ON CLOUD SECURITY Do Organizations Need To Pay Attention To Risks Related To Security In The Cloud?

SECUCLOUD DENNIS MONNER, FOUNDER & CEO

Combining Network & Security Functionality In A Single Global CloudBased Service

EDITOR’S LETTER

™ www.mirrorreview.com March 2020

The 10

Growing Companies

BRAND MARKETING

of 2020

In Depth Understanding of Brand Identity

FOCUS ON CLOUD SECURITY Do Organizations Need To Pay Attention To Risks Related To Security In The Cloud?

Confronting Uncertainties To Thrive And Grow

he quote, “Growth is never by mere chance; it is the result of forces working together,” by James Cash DENNIS MONNER, FOUNDER & CEO Penney, signifies that growth can be achieved when Combining Network & Security different forces are working together. Likewise, for a company to Functionality In A Single Global CloudBased Service thrive, it needs a steady customer base, focus on creativity and constant innovation, prepartion to face any market uncertainties, and acquisition of the right talent. Another critical factor that influences the development of a company is customer satisfaction and loyalty.

SECUCLOUD

It is a known fact that customers are attracted to companies that bring real value to their businesses. Therefore, companies that focus on delivering complete customer satisfaction lead the race and win the trust of the customer, thereby fueling their growth rate and creating a strong brand name in the market. Furthermore, the coronavirus pandemic is bringing new challenges for companies to tackle. Many businesses across the world are aﬀected by it, and they are not able to avoid business failure. Amid this, companies are striving to maintain their growth and development while addressing challenges brought by the deadly virus. Witnessing the great eﬀorts made by companies, we bring our latest magazine issue, “The 10 Fastest Growing Companies of 2020.” In this issue, we have featured companies that are thriving and growing in today's competitive business landscape while facing market uncertainties and challenges. The companies are using their unique approach to deliver a stellar customer experience as well as making sure that its products, services, and solutions are helping its clients to address their business pain points. Rolling to the next pages, we have covered innovative stories of fastest growing companies that are working towards enhancing the industry with advanced products/services. Also, we have included attention-grabbing articles in the respective sections 'Brand Marketing' and 'Focus On Cloud Security' for our voracious readers and magazine subscribers.

Deepali Sarwade Editorial Coordinator

PUBLISHER ARCHANA GHULE

EDITOR-IN-CHIEF VIKRAM SURYAWANSHI

EDITORIAL COORDINATOR DEEPALI SARWADE VIDYA JOSHI RAKESH MAHTO SHUBHAM BIRADAR

PROJECT MANAGERS DANIEL LEWIS SANTOSH RANDIVE

ART DIRECTOR VINOD ALHAT

VISUALIZER

mirrorreviewofďŹ cial MirrorReview1 mirror-review mirrorreview

Mirror Review Media & Tech C-206, Wisteriaa Fortune, Laxmi Chowk Rd, opp. Silver Spoon Hotel, Bhumkar Nagar, Wakad, Pimpri-Chinchwad, Maharashtra 411057

+1 (850) 564-8517

MARK DAVIS

HEAD OF DISTRIBUTION & PRODUCTION AAKASH MAHAJAN

info@mirrorreview.com

www.mirrorreview.com

HEAD OF OPERATIONS ROBERT SMITH

RESEARCH ANALYSTS JAMES ADAMS

ADVERTISING MARIA SMITH

Mirror Review Magazine is published by Pericles Ventures Pvt Ltd. No part of Mirror Review magazine may be reproduced, published or used in any manner without prior written consent from the publisher. The team of Mirror Review Magazine has made every effort to ensure the accuracy of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions therein.

COVER STORY

SECUCLOUD Combining Network & Security Functionality In A Single Global CloudBased Service

ARTICLES

24 BRAND MARKETING In Depth Understanding of Brand Identity

42 FOCUS ON CLOUD SECURITY Do Organizations Need To Pay Attention To Risks Related To Security In The Cloud?

CONTENTS Adwizar Inc.

Provider of Social Media Marketing Services For Brands And Businesses

Approyo

A Leading Global SAP Cloud-Centric Solution Provider

SupportPay Simplifying Child Support & Expense Sharing

Systweak

Providing Powerful And Feature-Rich System Optimization Software For All Platforms

UIB

Creating the Universal Translator for Humans and Machines

Vertoe

Providing Safe, Easy, and Reliable Locker Rentals to Store Luggage

Viral In Nature An Award-Winning Social Media Management Agency

COVER

STORY

SECUCLOUD DENNIS MONNER, FOUNDER & CEO

Combining Network & Security Functionality In A Single Global CloudBased Service

The 10

Growing Companies

of 2020

COVER

STORY

“We develop highavailability cybersecurity solutions, oﬀering a cloudbased security-as-aservice platform for enterprises and providers.”

actors such as digitization, internationalization and the increasingly widespread use of IoT and mobile devices are fueling the complexity of today's corporate networks as well as the task of safeguarding against hackers, business espionage, etc. Also, with the commencement of the European General Data Protection Regulation (GDPR) in May 2018, businesses are obliged to ensure “adequate protection” through “suitable technical measures” to prevent the loss of their data. However, in parallel, IT departments are constantly understaffed in many businesses, causing problems to be dealt with too late, which in effect leads to high costs. To address this issue, they can benefit from softwaredefined WAN (SD-WAN) network technology which lays the foundation for efficient, centralized protection from the cloud. This network technology is more cost-efficient as well as the set-up, installation, and maintenance take much less time and resources. Besides, the SD-WAN creates a “sealed corporate network” across all sites, creating the basis for centralized, comprehensive enterprise protection against outside attacks, for example through the implementation of a powerful Next Generation Firewall. It makes sense to move the security stack to the cloud to ensure optimum connectivity with the network and security functionalities, and using a firewall-as-a-service, in this case, makes for a viable choice. This is where Secucloud comes into the picture and is offering this solution in the form of “Secucloud Enterprise Solutions”.

A Trusted & Reliable Security Partner Fighting Against Cybercriminals Established in 2013, Secucloud produces “Cybersecurity made in Germany”, which means: IT security solutions in unison with the highest quality standards and the world's strictest data protection laws, the German ones. As a trusted and reliable security partner, the company assists its clients in defending their networks and valuable data against hackers and cybercriminals. More importantly, its solutions don't contain any kind of backdoors that would allow third party access to the systems of its clients–– a fact proven by the German “TeleTrust” quality seal. Secucloud believes that in order to fight against cybercriminals, security providers need to display a very high level of innovation. So, by harnessing the latest state-of-the-art technology, it is constantly fighting against hackers and criminals in a struggle to outdo one another. Furthermore, the company is leveraging evolving technologies and fostering innovation to stay ahead from its competitors. For example, Secucloud is currently working on ways of utilizing artificial intelligence in the form of neural networks to classify network traffic. Ideally, a neural network would be able to recognize and identify the continuously changing and evolving harmful data streams on the internet – not based on known attack patterns, but rather thanks to a true understanding of the difference between good and bad network traffic. Delivering a Comprehensive, Enterprise-Class Security System As an international security specialist, Secucloud offers a comprehensive, enterprise-class security system that is located exclusively in the cloud to meet the demands of the clients. Through its solutions, clients can protect their networks and devices from today's increasingly sophisticated cyber-threats in a centralized way. As a result, they do not need to install any applications on their computers, nor do they need to keep local security solutions up to date on a continuous basis. Furthermore, the company's offering is directed at telcos, which can implement its solution directly in their infrastructure. Then, provide their customers with

The 10

Growing Companies

of 2020

Emerging Technology with Vast Potential: FWaaS

Firewall as a Service (FWaaS) is emerging as an important technology trend that will revolutionize the market in the near future. FWaaS has enormous market potential in the increasing threat environment today that demands an extremely high degree of IT infrastructure reliability and versatility from a business. At the same time, the costs of ensuring an adequate level of protection mustn't go sky high. This is where FWaaS comes into play and offers corresponding functionalities that are obtained as a service from the cloud. Accordingly, they remain up-to-date at all times, adapt flexibly to the requirements of the company and thereby reduce maintenance and configuration costs. With Secucloud Enterprise Solutions, the leading cybersecurity solution providing company recognized this need at a very early stage in the past and leveraged the technology trend with a concrete solution for its customers. Furthermore, as early as 2017, Gartner included the technology in its hype cycle, calling it one of the emerging technologies (“on the rise”), and gave it a 'high' benefit rating. Even then, Gartner named Secucloud as one of the few vendors for this emerging technology trend.

COVER

STORY its high-performance security in the form of a subscription-based service. The solutions offered by Secucloud cover large customer bases: 100 million users and more can be protected at the same time. On the other hand, the company offers its security technology as a managed service in the B2B area, in the form of “Secucloud Enterprise Solutions”. It enables vendors and resellers to act as Managed Security Service Providers (MSSPs) and provide small and medium-sized businesses with a suite of powerful security technologies that scale as needed and stay up-to-date without any maintenance. The Industrious Leader Leading Towards A Bright Future A technology entrepreneur, Dennis Monner is the Founder and CEO of Secucloud. Prior to founding Secucloud, he acted as founder and chairman of the executive board of the IT security manufacturer gateprotect, which was taken over by Rohde & Schwarz Cybersecurity in 2014. The company was able to outperform 500 international competitors and is considered today to be among the top 10 in the industry, ranking in the Magic Quadrant by the Gartner consulting firm. To highlight his thoughts on leadership, Dennis shares, “In my opinion, steering a company compares very well with sailing. As a captain on a ship, I have to set the course and stay focused on our destination. And no matter how big a ship is, we all have one thing in common: We move on the power of the wind. It is our best friend – it figuratively as well as literally offers tailwind – but sometimes can also be our worst enemy.” The industrious leader has to manage all the business operations as well as has to lead, guide his team members to achieve the goals set by the core management team. He also credits the success and growth of Secucloud to his team as they have put lots of effort and hard work to make it as huge it is today.

Wide Clientele Base Secucloud has reached just under 1 billion subscribers around the world through its international partnerships and group contracts

“The integrity of customer data is always guaranteed – as solutions “made in Germany”, Secucloud systems contain no backdoors.” with multiple well-known telcos. CEO Dennis proudly asserts, “Examples, for successful Secucloud implementations at renowned companies are the Ooredoo Group – with 130 million customers one of the leading international telecoms providers for the Middle East, North Africa, and south-east Asia – or VinaPhone – with more than nine million mobile customers the second-largest mobile provider in Vietnam.” Emerging Network Technologies is the Future “The past year was a very successful one for our company. In fact, the growing interest in the megatrends SD-WAN and FWaaS have given us a great boost, enabling us to develop Secucloud Enterprise Solutions as a further field of application for our innovative cloud solution and to provide our customers with new offerings,” comments CEO Dennis. Now, the versatile leader with his team is planning to continue benefiting from the additional momentum this year and push ahead with the Managed Security Services business – both nationally and internationally. By leveraging several years of experience in the global cloud security business, the company is now the ideal solution provider and consulting partner for any reseller who wants to provide their customers with a powerful protection technology adequate for today's requirements.

™

NETWORK-SECURITY FROM THE CLOUD 16

Company Names

Info

Adwizar Spectacular Smith, Founder & CEO

Adwizar Inc. is helping personality brands & aspiring talent become famous and share their story with the world. www.adwizar.com

Approyo Christopher Carter, Founder & CEO

Utilizing state-of-the-art technologies, Approyo provides SAP software solutions as a service to companies of all sizes in all industries. www.approyo.com

iProspect Fredrick Marckini, Founder

iProspect is the world's leading digital performance marketing agency. www.iprospect.com

Secucloud GmbH Dennis Monner, Founder & CEO

As an international security specialist, Secucloud oﬀers a comprehensive, enterprise-class security system that is located exclusively in the cloud to meet the demands of the clients. www.secucloud.com

SECUPENT Shadman Tanjim, Founder

SECUPENT is an emerging cyber-security company with the aim to complete all of your security Demands. www.secupent.com

SupportPay Sheri Atwoo, Founder & CEO

Incepted in 1918, SupportPay is the ﬁrst-ever automated child support payment platform. www.supportpay.com

Systweak Shrishail Rana, Founder & CEO

Leveraging its wide range of portfolios, Systweak Software is dedicated towards creating high-quality software and apps for various platforms such as Windows, MAC, IOS, and Android. www.systweak.com

UIB Toby Ruckert, CEO & Founder

Singapore-based on-premise and cloud service provider UIB is leading conversational IoT innovation. www.uib.ai

Vertoe Sid Khattri, Co-founder & CEO

Vertoe is America’s ﬁrst and leading on-demand, short-term storage service provider that oﬀers 200+ secure locations to store luggage and other personal items citywide across all major cities in the US. www.vertoe.com

Viral In Nature Shawn Michael Alain, Founder & President

Viral In Nature is an award-winning social media management and web development agency. www.viralinnature.com

of Social Media Marketing Services For Adwizar Inc.: Provider Brands And Businesses

he internet revolution and the new social media era have forever changed the way companies vocalize who they are. Visual identities have evolved to reflect the current generation of consumers. It has become crucial for businesses to understand their audiences, as they are the most important aspect of social media marketing success. Another important factor is to keep in mind that the audiences for each social network are different. Established in 2014, Adwizar Inc. is helping personality brands & aspiring talent become famous and share their story with the world. It’s a dominant social media company that has spent thousands of hours and dollars learning how to take a brand from zero to millions effectively. The company aims to provide small business owners the opportunity to grow beyond measure and earn the revenue they need to keep going. It also offers a DIY option that gives everyone a chance to succeed, without having to waste time on services and techniques that don’t work. Monetizing And Maximizing Advertising Revenue Through Services Since Adwizar’s launch, its mission is to make people viral and brands famous and to teach others to do the same. It strongly values giving back to society and is making conscious efforts to support the community around the world whenever it can. For its diverse clients, Adwizar offers a wide range of solutions which include influencer marketing, social media growthx, monetize, social media management, social media coaching & training, facebook follower growth, and Instagram follower growth. The company manages over 100+ celebrities’ social media accounts, generating 300 billion impressions, 100 billion in reach, 7.7 billion post engagements, 7.6 billion video

views throughout their accounts. Increasing clients following by 71.7 million organically. Also, the fastest-growing company completely understands that each artist or brand is unique to their own demographic. Therefore, it oﬀers its team of topnotch digital marketers and social strategists who are leveraging a deep well of multi-platform expertise as well as its proprietary technologies, helping clients gain social media followers and grow their presence as inﬂuencers. This expect team diagnose client’s social media accounts and do extensive research on their brand, which allows them to deliver content to their audiences’ wants and needs. Once an algorithm is in place, they monetize and maximize advertising revenue. Helping Team Acquire New Skills Factors such as monthly API, term updates on social platforms, the way brands approach consumers and the way consumers build trust in brands are constantly changing the industry. To stay relevant, Adwizar believes in discussing issues involving the company openly with the team, learning constantly and being okay with change. Also, making sure that the team is consistently learning and mastering the new trends so that they can deliver real business value. Accordingly, they can deliver superior results to their clients as well as teach their students the same superior methods. A Multi-Faceted Leader Boosting Employees Known by his stage name ‘Spectacular’, Spectacular Smith is an American entertainer, keynote speaker, entrepreneur, television personality, author, and philanthropist. He is the Founder and CEO of Adwizar. As the CEO of a prominent social media

The 10

Growing Companies of 2020

We also strongly value giving back and make conscious e orts to support the community around us whenever we can.

agency, Smith’s role and responsibility revolve around helping his team achieve success with all their clients and students. By setting up a weekly meeting with the whole team, he ensures that everyone is on the same page and working towards achieving set goals so that the company can thrive. Smith comments, “The most challenging part about being a CEO is building a team that works hard, believes in the company and is talented enough to take us to the next level. In addition to this, it is challenging to know when to pivot when things aren’t going as planned.” Contribution of Tech-Savvy Users in the Adwizar’s Growth

Spectacular Smith Founder & CEO

Today, Adwizar serves over 100 celebrities and inﬂuencers, brands aspiring artists Ecommerce companies and over 1000 students. The company is currently working on other teaching products that will continue to help everyone grow at a price they can aﬀord. Also, CEO Smith has introduced an online academy called Spectacular Academy through which students are able to learn step by step everything the company does to grow and monetize on social media. This academy provides them everything they need to start on online business and make a living for themselves from home.

Moreover, Adwizar offers weekly free master class where anyone can learn “How I Get Millions of Followers For My Clients And Monetize Social Media Accounts Generating Each Over 6 Figures”. Giant Network Today, the market is filled with numerous social media services providers. Adwizar understands this and focuses on providing longlasting results for its clients and helping its students get the same results on their own. The company is able to build a strong digital presence because of having a network of over 300 million followers and its blueprint method growing and monetizing followers available for students. CEO Smith asserts, “While other brands may provide similar services or courses not one brand is able to provide exactly what we do.” Providing Everyone Access to Education Adwizar has devised significant goals for the year 2020. The company is building out an education system that will compete with Harvard. Its goal is to provide everyone access to an education that teaches and develops skills that students can use to better their lives earn a living become their own boss and make a name for themselves.

A Leading Global SAP Cloud-Centric Solution Approyo: Provider

he digital world is becoming increasingly complex every day. Today, cloud technology is the newest and the most innovative solution in storing large amounts of data. According to the Q4 2019 report by SAP, it was recorded that new cloud bookings were up 25% and up 31% excluding Infrastructure-as-a-service (IaaS) for the year. Furthermore, within the past year alone, it has been observed that more and more companies are moving their SAP platform onto S/4 HANA and today, there are now over 13,800 customers who have adopted the system. This demonstrates that companies need advanced systems to track their data and analytics. To do this, they need to migrate or update their systems to S/4 HANA.

executes all the operations and has experience in variations from R/3 to the newest SAP S/4HANA. Utilizing state-of-the-art technologies, Approyo provides SAP software solutions as a service to companies of all sizes in all industries. These solutions aim to improve the business processes through advanced analytics, real-time data, increased employee productivity, and ultimately boosting Return on Investment (ROI). Approyo’s team of experts executes the technical work behind the scenes so that companies can focus on what is important to them. They make the complex process behind SAP systems stress-free for clients around the globe. Enhancing Employees’ Skills and Experience

This is where Approyo steps in to help businesses shift their systems to SAP HANA platform by delivering ready-to-deploy and secure cloud solutions. The company’s mission is straight-forward, to make SAP simple. To achieve this, they have developed an entire process using the best solutions in the market, helping companies move to SAP HANA quickly and benefit immediately. Developing Tailored SAP Solutions As the technology and procedures are changing, it has become mandatory for organizations to adopt an effective ERP system to succeed in their industry. ERP systems can sound complicated, but they do not have to be. Approyo understands that every prospective client is different and has distinct business requirements. Therefore, it provides customized solutions at flexible prices, tailored to each organization’s goals and needs. It also offers SAP consultation, hosting, and managed services as well as 24/7 SAP basis support. From the implementations, upgrades to migrations of systems, the company

To stand out from pack today, organizations must embrace innovation. Likewise, Approyo is making sure that it is staying ahead of others by providing training to staff so that they are up to date with the latest technology that includes cloud-based solutions such as Microsoft Azure, AWS, GCP, and new SAP S/4 HANA and the solutions around it. The skilled team of Approyo always put their customers’ needs first and offer them support and assistance whenever they need it. They are always looking to help more customers and are currently working on expanding the company’s services even further into other solutions other than SAP, such as Azure, AWS, and more. They are confident in their ability to provide the best customer experience and drive results. Catering Diverse Clients Currently, the expert team of Approyo manages over 200 SAP landscapes around the globe and serves at the request of customers in each region of the world in a variety of industries, sizes, and languages 24/7, 365

The 10

Growing Companies of 2020

At Approyo, the goal is always to assist businesses on the technical side of things so that they can focus on what is most important to them, what their business is truly about.

Christopher Carter Founder & CEO

days a year. They have helped manage SAP systems for companies in industries such as oil and gas, technology, hospitality, firearms, trucking, and more. The company is at the forefront of supporting companies with upgrades and migrations to SAP S/4 HANA. A Seasoned Leader With A Motive To Help People Having more than three decades of experience in SAP, Christopher Carter (Founder and CEO) is leading Approyo towards a bright future. He established the company when SAP HANA solutions were just getting started. At that time, already in his retirement, he came back into the SAP business with the sole motive of helping people and prosperous their business through the implementation of SAP HANA. Now, as the Founder of Approyo, he has to perform numerous responsibilities, which involve monitoring projects, hiring staff, and taking care of the office, including small things like taking out the garbage and washing coffee cups, etc. He also oversees the entire company but works more often with the executive staff to help lead and guide the team in directions that will help guide the success of their customers. CEO Christopher shares, “I work closely with these individuals to make sure that all of their needs are being met

and so that we can plan for the future, bringing in new clients and ensuring their success.” Growth Key Drivers Digital transformation and the growing popularity of cloud technology are the key drivers behind the success of Approyo. Today, people understand the importance and concept of cloud technology. Christopher says, “We are being fueled by the SAP upgrade cycle, we’re here as one of the strongest and best-managed services providers for SAP systems on the planet, and as such our customers around the globe are being supported in a manner they never have or could have afforded before.” The Roadmap Ahead This year, Christopher has devised strategic goals for the development of Approyo. The company plans to gain more clients, more partners, and more staff throughout the year. It is also planning to expand into new industries and new locations as well as participate in more events and educate the SAP community and ultimately showcase its expertise. Lastly, the company wants to spread its knowledge and demonstrate the benefits of these platforms, experiencing growth with the rising popularity of SAP.

D ANITY BRIDENT

In depth understanding of

BRAND MARKETING

n today’s hyper-connected world, competition is rising rapidly and dramatically in the business sector. Factors such as globalization, increased usage of digital devices, internet, changing customers’ expectations, and many more are putting an immersive pressure on organizations to deliver a stellar customer experience as well as establish a strong footprint in the market. To tackle this, they need to build a solid reputation, make their business stand out from the competitions and project their values to attract new clients. This is where brand identity makes an entrance. Brand identity helps business owners and entrepreneurs create a compelling story to attract customers towards their products, services, and solutions. This is a powerful weapon for startups and growing companies as they need more and more customers to form a clientele base. However, what is brand identity exactly? And the answer is simple. Let’s understand its deﬁnition and why is it so important for the business?

What is Brand Identity? According to Wikipedia, the brand identity is a marketing concept, which provides that the identity of a company is solid and clear so that the target audience can recognize the brand simply and align it with the brand image (deﬁned as what the consumer recognizes of the brand). In a simple term, it is how an organization portrays itself to the customers. It is the aggregate of brand name, tagline, brand voice, brand positioning, brand relationship, and brand personality. For example, large corporations such as Coca Cola, Apple, Nike, Adidas, etc. is recognized by billions of people. These companies spend millions of dollars, pounds and euros per year to promote and grow their products, as they know it has a direct impact on their revenue and market share.

BRAND MARKETING

Why Is It So Important For Business? For organizations, brand identity acts as a diﬀerentiator and is used to promote their products, services, and solutions. Moreover, a brand’s identity is not restricted to the brand name, logo, and tagline. It is more than this and involves visual elements that give rise to a rich brand experience. Because of these elements, customers can recognize the organizations’ brand and purchase its products, which in turn, boost in the sales and revenue. Therefore, investing in creating a brand identity can help startups and small businesses leapfrog others. Following are some of the areas where brand identity plays a key role.

Creating a Personality

It is crucial for businesses to develop a unique identity as it allows building a consistent message across all marketing materials.

Making a diﬀerence

Establishing Loyalty and Reputation

Numerous organizations are working in the same sector resulting in confusion for customers to choose. So, having a unique identity will help business owners to diﬀerentiate their business from others.

Maintaining Consistency

A brand identity represents the organizations’ values and ‘personality’ of its brand. So, it is extremely necessary for the business to design an identity that communicates the company’s overall message and promote business goals.

A strong brand identity leaves a mark on customers to remember certain products, services, and solutions. Furthermore, if a customer’s happy with any products or services, a solid brand identity helps to build customer loyalty across clients’ business.

The aforesaid points help startups and small businesses to reach a wider audience as well as expand their reach new height of success. Avoid Common Mistakes

Tips To Keep Brand Identity Under Control

It is not unusual for companies to make mistakes when it comes to branding which weakens their branding eﬀorts. They don’t understand the signiﬁcance of having a strong brand identity, which in turn, creates a hurdle for them. So, following are some of the common mistakes that are made by businesses:

Today, small businesses and startups need to make sure that that they are taking proper steps to control their brand identity. If they don't follow proper steps then the consequence can be hazardous which can impact the loyalty and reputation of the business. So, business owners and entrepreneurs need to follow and apply the below-mentioned steps:

Irregularity In Contact With CustomersConsistency in messaging is key when it comes to creating the brand, but companies also work towards branding those components, while ignoring certain components such as their phone messaging, website, business cards, etc. As a result, a gap is formed between the brand and customers. This also impacts on the revenue generation and sales. Shortage of Internal TrainingIt is a shocking fact that the number of companies introducing a new brand fails to train their employees to get them on board. These companies need to understand that their employees are walking billboards. So, it is very important they recognize not just the brand but what the brand stands for so that they can express deeply the message you want to convey. Not Leveraging Latest Marketing MaterialsBusiness owners and entrepreneurs should not forget to review their marketing material and make sure all their products are on the post. They need to leverage the latest tools and technologies to match pace as well as to stay ahead of their competitors.

Step 1: Build a brand identity that best suits your vision and projects for which the organization your target audience wants to work Step 2: Track your reputation online so you don't get surprises. Ask happy customers to provide feedback of your business niche on Twitter, Yelp or any other review websites Step 3: Provide the value that the customers deserve with any contact they have – from the website, customer care, telephone calls and emails sent. Also, make sure to treat customers how you want to be treated if you were a customer. Step 4: Networking and expanding your presence in your network and in social media. Creating relationships is key to creating brands and the best way to do that is to support people in ways that diﬀerentiate you.

Conclusion: As we have already mentioned, brand identity plays a signiﬁcant role in creating a strong footprint in the market. Businesses need to understand and leverage the latest tools and technologies to create a unique brand identity that not only diﬀerentiate themselves but also leave an impression on customers. It is up to business owners and entrepreneurs to build a unique identity for their business which is attractive and inimitable.

SupportPay: Simplifying Child Support & Expense Sharing

hild security is bigger issue all over the world. With increasing rate of separation, this concern is also rising. It is diﬃcult for parents to manage their professional as well as personal lives leading its impact on child. In the US, there are 55 million parents that live apart. Over, 39 million exchange over $200B/yr in child expenses & child support/alimony. Child support is one of the rising concerns faced globally. There are over 298M parents who exchange $900B/yr.

over these expenses. This process is complex, timeconsuming & stressful. SupportPay wants to make single, divorced & blended families lives easier by delivering innovative applications that will save parents time, money and headaches. Former Silicon Valley Executive Risking It All

Making Families lives Easier

Presently, there is a noticeable difference in the tech industry, women are not getting the respect they deserve. VC funding for a female startup is down to 2.2 per from an estimated 6 percent. Sheri Atwood, Founder and CEO of the SupportPay pledge to change this situation by her hard work and determination. As a single parent, Sheri faced numerous challenges while managing chlid support for her daughter. So, the idea of SupportPay came to her mind and in 2011, that the company officially started operating. Over the course of next five years, with all the fortitude, Sheri and team managed to raise over $7M in funding, built a team of 25, and grew its customer base to more than 40,000 people.

Nearly 300 million parents exchange more than $900 billion in child support & child expenses worldwide. With SupportPay, today’s modern families can spend less time managing and arguing about child support, expenses and alimony and more time focused on raising happy, healthy children. The company started with an aim to make family life easier by changing the way families manage money across households – from a conﬂict-ridden, time-consuming & stressful event to a collaborative process between family members.

In 2017, just after being ﬁred from her company, Sheri found that SupportPay was being liquidated. She considers herself lucky as she was wise enough to learn from her “ﬁrst” start-up and apply them to her second, while still focused on what she is most passionate about, helping parents and children. Determined to save the company, in early 2018, she formed a new company: Smart Family Tech, Inc. Since then, she has been rebuilding SupportPay and today, the company is performing better than earlier.

Since child support is not just a single monthly payment but also a broad collection of shared expenses (medical, education, childcare, etc.) parents must continually manage, communicate & negotiate

Delivering A Much-Needed Solution

After a parent has an order, there has been no standard way for parents to manage the conflict-ridden process. As parents, they have to go through lot of emotional and financial trauma. It is important that child support isn’t ignored. Incepted in 1918, SupportPay is the first-ever automated child support payment platform. It is composed to transform the complex, timeconsuming and stressful process that impacts over millions of parents worldwide.

SupportPay understands the parental journey and the hardship they go through. It is not easy to keep track

The 10

Growing Companies of 2020

SupportPay delivers a revolutionary new approach to the way families share child expenses and manage child support!

of everything. The company aims to reduce the stress of the parents and allow them to enjoy parenting. With constant changes in the market and technology, SupportPay acts nimbly accepting all the changes. The company seeks to use technology to automate anything that is done manually while hiring a team of people that are passionate about the company’s mission and strive everyday to meet the customer’s needs in the most resourceful way possible. Here are few features oﬀered by SupportPay making it one of its kind. Ÿ

Simple and streamlined: It is hard raising a child. SupportPay makes everything simple and streamlined. It helps the parents to see where the money is going and who receive the payment demonstrating all the expenses. Ÿ

Eliminates the conflict: Based on patent-pending technology and processes, it provides the financial mediation you need to eliminate the conflict in your parental relationship. Ÿ

Sheri Atwood Founder & CEO

Accessed at any time: SupportPay keeps child support payment history and detailed child support records that can be accessed at any time.

Meeting all the ﬁnancial needs: With SupportPay you longer have to pay expensive legal fees or use third-party services to exchange payment. It assures that the child is meeting all the ﬁnancial needs.

Both parents not needed: The system can be used by a single parent to track activities, without requiring other party to participate.

Free to use: SupportPay allows its basic functionality free to use including tracking expenses, making payment and storing documents.

An Inspiration To Others SupportPay strives for a huge success, delivering a much-needed solution to help the millions of parents and children who have to deal with the complexity of managing child support and sharing expenses. More importantly, despite all Sheri has been through, she hopes to be an inspiration to other women and young girls out there. She was able to continue to persevere and overcome despite the incredible odds against her. In the future, she would love to create or be part of an investment ﬁrm that is focused and dedicated to funding woman entrepreneurs.

Systweak:

Providing Powerful And Feature-Rich System Optimization Software For All Platforms

echnology is progressing at an unprecedented pace. For businesses, it is not enough to merely keep up with it anymore. They have to come up with new ideas and excel at what they do in order to survive. To do this, they need an ideal solution that can help them gain a competitive edge as well as deliver a stellar customer experience.

from malware, spyware, adware, and other threats), Regclean Pro (Optimize Windows by fixing invalid registry entries for better performance), and Advanced Driver Updater (Scan your system for outdated drivers and install compatible driver updates). These solutions tackle different issues and help users conquer the difficulties they are facing.

Leveraging its wide range of portfolios, Systweak Software is dedicated towards creating high-quality software and apps for various platforms such as Windows, MAC, IOS, and Android. Since its inception in 1999, the company's sole aim has been to help technology users in utilizing and making the best of their digital devices. By simplifying existing technology, it has established itself as one of the most promising IT companies today.

Leading In The Race

Delivering Comprehensive Software Solutions As a leading IT software solutions company, Systweak offers a wide range of solutions that solve the majority of problems exist in the industry and can be used by most novice users. The company also offers a robust support network to ensure its customers can get their queries resolved, alongside gathering valuable feedback from them. This helps Systweak in assessing flaws in its products to make them better with each release or update. Some of its popular software solutions are used by customers today, which include Advanced Identity Protector (Safeguard personal information and stay protected from identity theft), Duplicate Photos Fixer (Reclaim Storage space by scanning and deleting duplicate photos), Right Backup (One-stop cloudbased storage solution to safely backup your data), Advanced System Protector (Protect your Windows

As the needs of customers are increasing, the IT market is getting crowded with numerous IT software/ services providers. To stand out from others, Systweak is focusing on simplifying complex tasks and hence make devices more user-friendly through its applications. Furthermore, the team of Systweak is centering their attention on researching on industry issues and finding their practical solutions. They've tried to break into every nook and cranny to fix the industry's problems. They are also keeping an eye out on emerging technologies such as Machine Learning (ML) and Artificial intelligence (AI). Moreover, the expert team is working on developing and incorporating existing tools with AI alongside AR and VR. This, in turn, has helped the company establish a strong presence in this market as well as gain trust from its clients. Catering Diverse Clients Currently, Systweak is catering to diverse users who are spread across North America, UK, Europe, and Asia. Along with this, it is also transitioning to the B2B market with new enterprise solutions to manage company resources and providing infrastructural services. The company believes that automation of various manual processes is also of major significance that will yield benefits in the future.

The 10

Growing Companies of 2020 A Versatile Leader Delegating Work To Team

Solving people's problems with technology has been the cornerstone of the work we do at Systweak.

As quoted once by Ronald Regan “The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” The Founder and CEO, Shrishail Rana follows and implements this quote at Systweak. He has created independent units dedicated to each niche with enough autonomy to ensure high quality and innovation in their products and services. As the Founder, his biggest responsibility is to facilitate an environment where people can grow and become more skilled. Departmental autonomy has always been one of the biggest reasons for the high level of expertise that is displayed through its products. Matching Pace with Industry Trends

Shrishail Rana Founder & CEO

Over the last decade, the IT sector has been transformed drastically. The shift from computer to mobileinﬂuenced this sector most. However, Shrishail believes that this drastic shift in the industry never got Systweak caught oﬀ-guard. Since the company has been focusing on security apps and utility tools for mobile devices for more than 10 years and now it is only getting

bigger with its growing expertise in this niche. The versatile leader also believes the new-age technologies such as Artificial Intelligence and Machine Learning will drive the industry for the next decade. “Moreover, Social Media too has turned a major leaf and is a big industry in itself. We definitely plan to develop more mobile apps that can help us get endorsements from Social Media brands,” adds Shrishail. Ensuring Safety Safety is one of the major issues that still plague the industry as well as has been one of the major areas of focus for security providers. To address this, Systweak offers a plethora of security applications and tools for nearly every popular platform. These applications block advanced malware, exploits, adware, spyware, and other similar threats. Incorporate Advanced Technologies This year, Systweak's primary goal is the incorporation of AI, ML, AR and VR in its existing products and services to make them more in-line with current technological trends. The company is certain that these technologies will play an important by improving functioning and practicality as well as make its products future-proof.

UIB: Creating the Universal Translator for Humans and Machines

ith analyst forecasts predicting billions of connected devices driving trillions of interactions between humans and machines, companies need innovative solutions to achieve the Internet of Things' (IoT's) full potential for their businesses. Singapore-based, on-premise and cloud service provider UIB is leading conversational IoT innovation. The company's popular UnificationEngine® conversational AIoT platform, a universal translator between humans and machines, is changing the way humans communicate with all of their connected systems, devices, robots, digital humans, and chatbots. CEO and Founder Toby Ruckert and his worldwide team are leveraging the latest Natural Language Understanding (NLU) Artificial Intelligence (AI) technologies to make human to machine communications as simple, and as natural as human to human communications. Leveraging Diversity Multi-faceted diversity — supported by UIB's six core values of respect, resiliency, accountability, open communications, smart thrift, and global productivity — is UIB's edge. How and why UIB does things defines them even more than what they make and sell. UIB also helps its customers to use its technology, such as its connected building solutions, to meet and exceed their increasingly aggressive sustainability goals. Creating Innovation Because UIB's technology platform integrates messaging, AI, and IoT, they serve customers across the spectrum of industry verticals. du Telecom in the UAE, for example, has been successful in achieving its objectives using UIB's technology. A WhatsApp

Business Solution provider, UIB created a WhatsApppowered cognitive assistant (chatbot) for du Telecom named “Blu.” Blu has allowed du to forge deeper customer connections by using the WhatsApp Business API to serve their millions of mobile, ﬁxedline, and broadband services customers. To keep pace with rapidly evolving customer expectations and needs, du Telecom realized that it needed to provide people with “a superior digital experience.” Customers contact du Telecom 24/7 through Blu. Using WhatsApp, they initiate conversations about bill payment, roaming service activation, online order tracking, mobile recharge, and account registration. Blu replies to customers almost instantly and has reduced the volume of queries handled by du Telecom’s call centers and retail stores. UIB's AI-powered customer engagement solutions deliver value not just for telecommunications service providers, but also utilities, healthcare service providers, government authorities, and many others as it helps organizations to make better use of their staﬀ and is ideal for answering frequently asked questions at scale in natural language text and voice in any language on any channel. Leading the Industry The key driver behind UIB's success is its multipatented technology's ability to connect users' favorite communication platforms and brands. The company's sales are also driven by the rollout of 5G (where an increasing number of devices and vehicles will be connected to their manufacturers' IoT clouds), the popularity of voice-activated virtual assistants and smart speakers, and the increasing ubiquity of smart home devices such as appliances, lights, locks, cameras, and more.

The 10

Growing Companies of 2020

Our goal is to empower people to regain control of their digital lives by creating solutions that help us realize the importance of our attention and manage it with awareness to consciously shape our destiny.

Toby Ruckert CEO & Founder

For the past six years, UIB has been growing at an increasingly faster pace. It developed the IP and then built the full technology stack, integrating messaging, IoT, and AI. To further increase its growth, UIB plays a leading role in oﬀering people choice, whether they want to own their data (and monetize it themselves), trust a device manufacturer to own their data, or trust a free (potentially adsponsored) service.

Focusing on Well-Being With COVID-19, Toby has faced the additional challenge of keeping his headquarters and remotely distributed teams safe, motivated, and productive and his clients happy and closely connected. Working together with clients to successfully launch projects that achieve core business objectives — especially during diﬃcult times — turns customers and suppliers into long-term, successful partners.

Reading the Zeitgeist Recognizing Unique Value As CEO, Toby's primary role is to create hope and remove fear when it comes to innovation, disruptions caused by technology and startups, and the future of living in a world powered by the collaboration of AI+HI. “It's incredible to already see the diﬀerence we are making for companies and their customers around the world, but a lot of work still needs to be done,” says Toby. He further adds, “The most daunting part is the relentless quest for innovation while juggling the resources required to successfully bring products to market. If you're too early, your tech is going to be too old, and if you're too late, you'll have missed the ﬁrst-mover advantage. The only way to overcome this challenge is by continuing to get better at reading the zeitgeist and the signs of the times.”

Winning over 30 industry awards in the past three years, UIB continues to be recognized as the company known for making human to machine communications as natural, and as simple, as human to human communications. To point, with a single UniﬁcationEngine-powered SmartContact™ in their smartphone's Contacts, users can talk to any cloud-connected software, hardware or service on over 30 of the world's most popular communications channels (including WhatsApp!). Toby asserts, “Just as Gottlieb Daimler forever changed transportation, UIB is forever changing communications.”

Vertoe: Providing Safe, Easy, and Reliable Locker Rentals to Store Luggage

n today's hyper-connected world, megatrends such as vacation rental market explosion, increase in sharing economy, and always on smartphone connectivity have been observed. Customers stuck as a traveler either before check-in or after checkout have to kill few hours as they don't have the any option.. Moreover, if they want to enjoy their time by attending either an event or concert large bags creates problem as these are not allowed in such places. Furthermore, there is no solution in the market that lets customers or the traveler to store their luggage for a few hours or days.

storage problem within 5 min of where they are for as low as $6/day, we let them think big and do more from their day as they no longer have to schlep bags and have the freedom to be aspirational and experience life.” Easy Access To Safe Storage Space

The Co-founder and CEO, Sid Khattri faced a similar situation during one of the vacation trips. The experience he received at that time pushed him to established Vertoe. It is America's ﬁrst and leading on-demand, short-term storage service provider that oﬀers 200+ secure locations to store luggage and other personal items citywide across all major cities in the US. The company connects people who are looking to store their bags and personal items for a few hours or days to nearby local shops and businesses that have storage space.

Vertoe serves customers who are predominantly leisure travelers. For them, traditional storage locks took lengthy (a month or more) and expensive contracts. Plus, access is not instant. To address this, it is using unused space at local shops and businesses and delivering a solution where customers can book and access safe storage space anywhere, anytime for as low as $6/day. The company is built to be as frictionless as possible from the ground up and customers can search, book and navigate secure storage space in 3 simple steps instantly within minutes of where they are from. Through its ﬁrst of its kind solution in the world, Vertoe is creating the short term storage industry similar to businesses like Uber and Airbnb that created the ridesharing and vacation rental industries.

Addressing Need for Short-Term Storage

Factors Fueling Growth

In the summer of 2016, Vertoe was started as a weekend experiment and after learning, testing and iterating, things got serious after a year. The company ended up joining Techstars NYC's Winter 2018 program. Now, it is addressing the huge latent need for short term storage. As a customer-centric company, Vertoe's core value 'Think Big and Do More' is one of the key drivers behind its success. CEO Sid asserts, “This is true both internally for our team that aspires to think big and do even more and externally for our customers -- by getting rid of their luggage

The rise of the sharing economy and always-on smartphone connectivity has been critical to Vertoe's success and growth. A decade ago, it was unheard of inviting strangers to live in your house and people would be afraid to ride in a car with strangers. But today, thanks to companies like Uber and Airbnb, consumer trust is built and these behaviors have become a standard. Moreover, always on smartphone connectivity has helped people on the go, requesting on-demand services, and connecting to providers via a simple app without the organizational need to promote

The 10

Growing Companies of 2020 such communication via human resources. Focusing On Fulﬁlling Customer's Needs

Our vision is to become the world's leading short term storage provider, so you get your instant storage space anywhere, anytime - kind of like cloud storage but for physical things in the real world.

In today's competitive world, fast, lean and thoughtful execution is key to success for any business. Rather than dwelling on its sales, Vertoe focuses constantly on the needs of its consumers to offer a wonderful experience. In addition, the company continually keeps learning from its users and uses data-driven tactics to match their needs in an easy and affordable way. As a consequence, its net promoter scores are in the excellent range, where we're ranked nearly five stars across various review platforms. This early momentum allowed Vertoe to raise two rounds of funding in consecutive years that further fueled our development from being the largest player in the US to a multinational business with a presence in over 60 cities across the US, Canada, Europe, Asia and Australia. Leading light of Vertoe

Sid Khattri Co-founder & CEO

As a Co-founder and CEO, Sid's key responsibility is to align all stakeholders to execute towards the vision in a capital-eﬃcient way. Sid with his team has already felt the pain of customers' problems and therefore, got organized as a team and company to execute on the vision

to solve that problem. Sid says, “This requires you to shift between many responsibilities big and small that could range from fundraising to hiring to managing day to day operations. At the end of the day, you do whatever you have to, to will that vision into reality.” Sid believes that the most challenging part is to keep shifting based on internal and external factors all the time as well as adjust and adapt quickly and be comfortable with uncertainty all the time. “To name a few, your customers' needs are evolving that requires constant innovation, your internal team is evolving and unlike the early days when you would be in the weeds, you need to become a mentor and put together rockstar teams as the company gets bigger,” comments Sid. Roadmap Ahead This year, Vertoe has set three primary goals for its development and growth. First, it is looking to expand in more cities and more neighborhoods in a city that have high tourist density to ensure it is available where its users need it. Second, continue to learn more about local residents and tailor its product and service to better meet their needs. And last, reﬁne and polish its product to deliver a world-class experience.

Viral In Nature:

ith the increased usage of the internet and the emergence of new social media platforms, the number of tech-savvy users is increasing as well. Today, social media is a hub for many companies to establish their digital presence in the online world. The high availability of consumers on the internet is one of the main reasons, why the majority of companies prefer marketing via social media platforms such as Facebook, Instagram, Snapchat, and Twitter. Recently, the competition on social media has also rapidly increased as more and more companies and agencies are using the aforesaid platforms to market themselves. Though, only a few companies have proved themselves to be unique in the race. Rebranded in 2013, Viral In Nature is an award-winning social media management and web development agency. By leveraging the latest technology and trends, it provides clients with a complete package to mark their online presence. Core values of Viral In Nature The core values of any company not only help to create a positive atmosphere for employees and differentiate themselves from others but also help to inspire smart business decisions. Likewise, Viral In Nature’s core values reflects the employees’ passion and hard work to deliver a stellar customer experience. These core values are Client Appreciation, Constantly Improve, Technological Advances, Take Ownership, Teamwork, Elevate Others, Passion, and Quality. Developing a Comprehensive Website Viral In Nature’s mission, ‘Capturing the Power of Social Media’ clearly states the mindset of the company. By integrating modern tech & trends into its services, the company captures the power of social media for the benefit of its clients. Being constantly data-driven, the company can research changes like the Facebook

An Award-Winning Social Media Management Agency algorithm, which is a closely guarded secret and learn what practices work best. For startups and small businesses, a website can help them get their name out, inform potential customers and investors, and makes it easy for people to find and communicate with them. Moreover, a comprehensive website generates media interest for businesses to increase their customer base. Viral In Nature understands this concept and helps the client by creating easy to use website with a custom theme suiting the look and brand of the business. Hence, the client’s business acquires a responsive website that is adaptive irrespective of the customer is viewing on mobile, tablet or desktop. Building a Strong Online Presence In today’s digital world, maintaining a solid online reputation is necessary for businesses. However, it is a daunting task for them to maintain a positive brand image. So, as a social media expert, Viral In Nature understands the needs of the clients and offers services such as through web design, social media and reputation management. It provides customized services that best suit the clients’ business needs. Furthermore, the customer-centric social media agency can tailor a social media strategy that can help them build a strong online presence on various social media platforms such as Facebook, Twitter, Google Plus, Instagram, Pinterest, and LinkedIn pages. The expert team of Viral In Nature always focuses on fulfilling and exceeding the expectations of clients by delivering a unique social media management strategy. They also help in managing the client’s online platform with as little or as much input as the client wants. Aiming To Become Top-Performing Social Media Agency A great company is led by a great leader. Shawn

The 10

Growing Companies of 2020

Viral In Nature manages your business social media with as little or as much input as you want to give us.

Michael Alain, the Founder and President of Viral In Nature, spent a decade in the newspaper business. He saw a rise in social media and the decline of the newspaper industry. So, he decided to get out of the newspaper business and start his own social media agency. Being a practical leader, he focuses on the client and not on the competitors. Shawn asserts, “I don’t care about the pace of my competitors, nor do I track it.” His vision is to be the topperforming social media agency in the world and this vision is supported by his team members who focus on providing a hands-on, customized and personal approach to each of their clients. Shawn believes that this approach is the best as it helps businesses to grow at a rapid pace and establish a strong digital presence. Many successful entrepreneurs suggest that the key to their success is to surround yourself with people who are smarter than you. Highlighting his thoughts, Shawn quotes, “At the end of the day, it’s not computers, software, and algorithms that make a business successful, its people.” Being More Eﬀective and Eﬃcient

Shawn Michael Alain Founder & President

One of the ways to tackle the constantly growing technology is by understanding the technological changes and inculcates the same in

the organization. Viral In Nature is fueling the growth of businesses by persistently improving its services by seeking out, testing, developing, and implementing new applications and technologies with two goals in the mind — making its services more effective as well as more efficient. According to Clutch.co, a market research agency, the company is recognized as one of the top-ranked media agencies in the world. There are a few main factors contributing to the growth of Viral In Nature. First and foremost is the Clients’ referral. It is one of the most positive factors. Digital Marketing strategy — has unique digital marketing allowing more clients to afford its services. Maintaining the Growth In The Future Having won more awards, Viral In Nature has acquired some big international clients. However, the majority of its clients are small businesses which include Restaurants, eCommerce, accountants, bakeries, florists, and gyms. Clients highly appreciate the constantly improving excellent services offered by the company. To maintain its growth pace, it has expanded to Vancouver, Canada. The goal of 2020 is to grow the office in addition to Calgary, Canada. Next year the goal is to open another office possibly in the Southern US or Europe.

FOCUS ON CLOUD SECURITY

Security Cloud

Related To

Organizations Need To PayAttention To Risks Security In The Cloud? T

he rapid development of technology has offered people more flexibility and easier life. Both customers and businesses are getting benefitted hugely from these advancements. Presently, cloud computing is one of the most popular technologies among mid-size and small businesses. Back in days, when this technology appeared in the market, it was not clear how its implication will affect the business world. But, the cloud has changed how the business operates by delivering affordable, flexible, and scalable solutions that manage their data effectively. Moreover, the benefits offered by it have pushed companies to migrate their data and infrastructure to the cloud. Nonetheless, some companies remain immune to the major attractions of the cloud due to persistent doubts regarding security in it. To comprehend the notion of security in the cloud, we need to understand why we should have security in the first place. Why security is so important in the cloud? Initially, the main goal of companies that are moving to the cloud was to ensure that everything is safe and secure and there is no risk of hacking or breaching data. As the security landscape is constantly evolving and becoming more sophisticated, it has become an utmost significant task for security professionals to protect data and fight against any threats. Moreover, according to Statista, the global public cloud Conscious Business Innerprise. Under this, training & certification programs are offered to business leaders to help them realize this more connective approach. Conscious Business Innerprise. Under this, training & certification programs are offered to business leaders to help them realize this more connective approach. Threats and Preventions In today’s world, no topic gets more attention in the media than the hacking and

FOCUS ON CLOUD SECURITY

breaching of conﬁdentiality and security of one’s information. Since hackers are pushing forward, the threat to any kind of data is also intensifying. Therefore, organizations should be ready to address all the possible security risks related to the cloud. The following are some of security risks and their solutions. Ÿ

The problem: API SecurityAPIs (Application programming interface) need authenticated password and direct access to every app they connect with, making them potentially a security threat to cloud environments As the variety of APIs cultivate, so do the potential vulnerabilities for a security breach.

The solution: Implementing SSL (Secure Socket Layer) encryption to create secure communication based on elements like incoming device identiﬁcation, IP address, and geography can stop any potential threat.

The problem: Data Breach Security professionals have more control over the physical network and network infrastructure in onpremise environments. However, in the cloud-based environments, third-party partners supervise these controls. Because of this, the environment becomes prone to attacks. As a result, hackers can exploit this vulnerability to steal conﬁdential information from organizations.

The solution: To prevent this, organizations should invest in data encryption, tokenization, and threat prevention tools. Solutions like intrusion detection and threat intelligence can easily detect a threat and minimize it.

The problem: Insider Threats Employees accidentally or intentionally can threaten the security of the organization. Some of the security failures driven by employees are poor security awareness, phishing, and social engineering. Through these, they jeopardize the organizations’ reputation and increase the chance of hacking or breaching data.

The solution: Encouraging safe and smart data access practices within the organization is a smart way of educating staﬀ. In this way, the chance of any attacks reduces greatly.

The problem: Disaster Recovery In cases of power outages or natural disasters, data can be lost as organizations have do not have control over this. In addition to this, there will be no transmission of data until the access is restored.

The solution: Pre-planning the disaster recovery

strategy will prevent any data loss. Thus, organizations will not lose their conﬁdential data. Ÿ

The problem: DoS attacks It is the most common attack used by hackers. The main aim of DOS attacks is to shut down a machine or network, making it inaccessible to its intended users. Since clients cannot access their applications or data, this leads to the embarrassment or even non-renewal of contracts in the long run. Although DoS attacks usually do not result in the theft or loss of signiﬁcant information or other property, they can cost the victim a great deal of time and money to handle.

The solution: Using DoS protection services that could provide real-time protection for sophisticated DoS threats at every network layer is good for organizations.

The problem: Loss of data The key benefit of the cloud is the sharing and accessing data from anywhere at any time. In an organization, it gets tricky as the number of users is not defined. When these users work in the cloud at the same time, it’s easy to lose data. In addition, there is a chance of accidental file deletion, password sharing, and use of personal devices without any passwords. As a result of this, the main advantage becomes a pain point for organization.

The solution: Investing in cloud data loss prevention solutions is a great option for organizations. Because of the solution, hackers won’t be able to steal and use sensitive information for their own beneﬁt.

Benefits of cloud security Companies leverage the benefits of cloud security solutions so that they can have a secure environment where their data is protected against any threats. Some of these are benefits are reduction in technology costs, operate at a scale, and use agile systems that provide them a competitive edge. To protect from current and emerging threats, companies need to update their security solutions in the cloud that covers most of the operations. In addition to this, security in the cloud ensures that organizations meet data privacy and compliance requirements. Wrapping Up and Looking Ahead It is important to remember that the cloud service provider (CSPs) uses a shared responsibility model for security. The CSP is taking responsibility for certain security aspects while other aspects of security are shared among CSP and consumers (organizations). Finally, certain aspects of safety remain the consumer’s sole responsibility. Consumer’failure to understand or meet their responsibilities is a leading cause of security incidents in cloud-based systems.

Get Inspired, Stay Updated with all the Business World Buzz with Mirror Review Magazine DONâ&#x20AC;&#x2122;T MISS AN ISSUE, SUBSCRIBE NOW

C O N N E C T I N G G LO B A L P R O F E SS I O N W I T H B U S I N E SS www.mirrorreview.com