The 10 Empowering CEO's To Watch In 2022

EDITOR’S LETTER

Commanders

Commanders of Businesses!

D

ear Readers,

CEOs, a term that is more than just leading and directing a company, signifies a major responsibility of guiding the team, accomplishing goals, and developing future leaders. CEOs not only propose strategic plans but also imagine a ‘big picture’ of growth with a futuristic approach. Moreover, they have creativity, integrity, great vision, impressive ethics, and resoluteness that help them perform well.

Our latest magazine issue “Top 10 Empowering CEOs to watch in 2022,” features visionary CEOs who have been strategically directing their organizations and influencing generations with disciplined communications and proactive approaches. Such assiduous leaders are delegating their businesses smoothly and have become examples of influential leadership.

During the extensive research for this magazine issue, we have come across the fact that the characteristics of CEOs massively impact an organization’s growth and overall performance. Furthermore, these personalities have unique styles of leadership that help them withstand the competitive marketplace. They are agile, enthusiastic, magnetic individuals who, using their charisma and leadership traits, contribute to their companies as well as the country’s economy.

Featured on the magazine cover is an astute leader— Bobby Floujeh (CEO of Function Point), who leads with great passion and stays ahead of the competition. He also wishes to grow his organization with aggressive goals for revenue and retention. Moreover, he balances the healthy culture at the organization by investing in employees. Elsewhere in the magazine, you will find remarkable leaders such as Marty O’ Halloran and Prabakar Selvam . They have fueled the growth of their companies and spread the network globally.

This latest magazine issue also features interesting articles such as ‘socially responsible investment’ and ‘PPT Framework’ that provide our loyal readers with great information about better investment ways and technology respectively. We have been constantly enriching the reading experiences of our audience. We hope you will enjoy reading this issue as well!

Prajakta Zurale Project Editor

PUBLISHER ARCHANA

EDITOR-IN-CHIEF

MANAGING EDITOR

PROJECT EDITORS

PRAJAKTA ZURALE

SARANG MAHAJAN

PROJECT

VISUALIZER

CREATIVE HEAD

POONAM MAHAJAN

GRAPHIC DESIGNER

ABOLI PURKAR

HEAD

AAKASH MAHAJAN

HEAD

ROBERT SMITH

RESEARCH

JAMES ADAMS

ADVERTISING

MARIA SMITH

12 Bobby Floujeh CONTENTS

Bobby Floujeh

PRIORITIZING EMPATHETIC

LEADERSHIP FOR THRIVING IN MODERN SPACE

Successful leadership is a fine blend of all skills

creating conditions of engagement, happiness and performance in the workplace—and empathy and compassion top the list of necessary skills for modern leaders. “For a modern leader, showing empathy and compassion for your staff and those around you goes a long way,” believes Bobby Floujeh . As the CEO of Function Point, he personally leads with great passion and considers himself as a ‘roll up the sleeves’ type of leader who is everwilling to help employees.

During a recent conversation with the team of Mirror Review, Bobby highlighted how it is like to be at the company’s forefront and lead with passion while also discussing the current and future plans of the company.

Following are some snippets from the fascinating conversation.

How did you embark on your professional career? What available opportunities inspired you to be a part of Function Point?

I started my career as a technical helpdesk analyst after graduating from Concordia University and earning my MBA from Queens University. Overall, I have years of experience in the software industry and as a customer service leader. For 10 years, I worked at NCR with

continuous career progression, where I was responsible for service delivery in the Americas and accountable for large accounts.

I was appointed as the CEO of Function Point in 2019. In my opinion, Function Point is a well-respected software leader in the creative agency space. The opportunity to join and lead this organization with so much talent and potential was one I couldn't pass up. My passion and love for working with new people and developing teams solidified my commitment to joining Function Point.

What are the core features offered by Function Point? Could you please explain the usefulness of the company's software?

Our mission is to allow creative agencies to be creative. We do so by making sure that agencies have all the tools that allow them to boost profitability and productivity. Our core features are:

● Agency Financials

● Business Reporting

● Resource Management

● Project Management

● Team Collaboration

● CRM & Estimating

Our software is helpful in multiple ways. Through this, project deadlines can be kept, workloads can be evenly distributed, time can be tracked and invoiced, and much more. This information provides powerful insights which give a full picture of an organization.

Being the CEO, what are your key responsibilities? Could you please walk us through some notable achievements of your professional and personal life?

My key responsibilities concern customer retention, innovation, people management and growth strategies. I always strive for employee engagement and make sure that our leadership team understands that our number one asset is people.

Speaking of career-specific achievements, I am proud of my time at NCR Canada—being their youngest director. I stepped in at a time when one of the biggest clients was looking to pull their business. My tenacity kept the client engaged, and we garnered the client’s ‘Vendor of the year award' after a few months. On a more personal note, becoming a father has been the most notable achievement throughout my career and my daughter motivates me in all areas of my life.

What strategies do you recommend for customer satisfaction? How do you respond to demotivating factors?

I believe if we take care of our people and encourage twoway communications, they will execute our strategies. Once that happens, our customers can be satisfied and they can be loyal over time. And once the organization is profitable, you can better support your employees and it becomes a positive feedback loop.

What you refer to as demotivating factors I view them as opportunities to grow. I think having a disengaged employee or client is much worse than having an engaged employee or client who is still willing to tell me what they are unhappy about. It gives me the opportunity to listen and work on providing them with services and solutions to make the situation better.

An example of how important it is to me to keep employees engaged that comes to mind is how Function Point rallied together and adjusted from working in a shared office space to working from home during the onset of the global pandemic. I’m especially proud of how everyone at FP were able to find innovative ways to stay and feel

“I believe the most rewarding part is setting difficult goals for myself and being able to achieve them.” “

connected. The team organized FUNction Fridays in an effort to let our hair down and socialize via zoom calls. We would go on virtual tours of renowned aquariums and tour museums while enjoying a wine, beer or virgin cocktail. It’s being part of these community building experiences that really brings out how proud I am to be part of Function Point and what we’ve been able to accomplish during the most trying times of any of our careers.

As the leader, how do you ensure being ahead of the market competition?

I recommend listening to your clients to stay ahead of the competition. The evolution of customer centricity has really pushed a lot of vendors out of our business and I think that is the key to staying ahead of the rest of the market. To help us with that, we have recently hired our new Director of Strategic Partnerships and Customer Advocacy.

Additionally, we have also established Function Point's first Customer Advisory Board (CAB) which is designed to understand what the industry’s thought leaders need in the long-term, in 3-5 years, and how Function Point can align

“Our creative agency software empowers you to easily manage projects, track time, and adjust budgets, ensuring that work is evenly distributed and projects are completed on time and under budget.” “

its business goals and product roadmap to match those needs.

What does your life look like outside your office space?

Growing up, hockey was a huge part of my life and has truly shaped me to become the person that I am today. I am glad to be able to give back to the same community through coaching and I look forward to sharing this joy with my daughter as she grows.

I also enjoy spending time at the gym. Staying active helps keep my work-life in equilibrium. Back in 2018, I even participated in a bodybuilding competition.

What is your future vision for Function Point? Are there any upcoming services/solutions that we can anticipate?

I am aspiring the company to double its market share. In order to achieve our aggressive goals for revenue and

retention, we need to succeed in transforming how we see our customers, creating a culture of ownership and transparency, and investing in employees, solutions and customers.

We are currently working on less glamorous things, such as finishing our APIs, to allow integration with numerous services and refreshing our code. This would enable us to create a great foundation for all the new features we currently have in the pipeline.

What would you like to convey to the aspiring leaders?

As a leader, you need to have the ability to empower those around you, as you are only going to be as successful as your team. I would suggest looking after your people, listening to your clients, being empathetic to their needs and the rest will take care of itself. Moreover, if you are a part of an ever-changing industry like ours, you should be prepared to anticipate changes.

“

“I personally lead with great passion and am more than willing to get in the weeds to help my employees.”

Cantier Systems

Management- Prabakar Selvam (CEO)

URL- www.cantier.com

Founded- 2010

Description- Cantier Systems is one of the True Leaders in providing Manufacturing Execution System for Smart Manufacturing to enable Industry 4.0 practices.

Carter Consulting Corp.

Management- Nicole Carter (Founder & CEO)

URL- www.carterconsultingcorp.com

Founded- 1999

Description- Carter Consulting, Corp. supports nonprofit and faith-based organizations by providing technical assistance, capacity building, grant writing, resource development, program evaluations, and professional development training.

DDB Worldwide

Management- Marty O'Halloran (CEO)

URL- www.ddb.com

Founded- 1949

Description- “DDB Worldwide, part of the Omnicom Group, is the largest and the most pedigreed advertising agency group in the world.”

Fresh Focus Media

Management- Kenneth Bond (Founder)

URL- www.freshfocusmedia.com

Founded- 2014

Description- Fresh Focus Media enhances the ability to capitalize on current customers and develops strategic formulas for generating new customers.

Function Point

Management- Bobby Floujeh (CEO)

URL- www.functionpoint.com

Founded- 1997

Description- Function Point alleviates the chaotic nature of operating creative agencies, internal marketing teams and professional service firms.

Northrop Realty

Management- Creig Northrop (Founder& CEO)

URL- www.northroprealty.com

Founded- 2018

Description- Northrop Realty is a marketplace for residential real estate that helps in the home buying and selling process.

Star Mountain

Management- Brett A. Hickey (Founder and CEO)

URL- www.starmountaincapital.com

Founded- 2010

Description- Star Mountain is a specialized asset management firm focused exclusively on the lower middle-market by investing debt and equity directly into established operating companies and purchasing secondary positions

Your Home Sold Guaranteed Realty

Management- Rudy Lira Kusuma (CEO)

URL- www.yourhomesoldguaranteed.com

Founded- 2018

Description- “Your Home SOLD Guaranteed Realty offers real estate sales, investments, finance and helps to connect property buyers and sellers.”

“My philosophy regarding the brokerage's growth and expansion has always been based on the Wayne Gretzky quote—You skate to where the puck is going, not where it has been.”

Founder & CEO

CREIG NORTHROP

A Charismatic Real Estate Leader with Profound REALTOR® Expertise

Areal estate leader must know

how to lead their brokerage and possess certain qualities to retain their leadership charisma. In addition, since the real estate market is extremely competitive, leaders must leverage the latest trends and opportunities to stay on top of their game. Influenced by an insatiable drive to help people achieve their goals, Creig Northrop ( Founder and CEO of Northrop Realty ) built a “care first” full-service brokerage. His knowledge and expertise, along with his academics, solidifies his understanding of what people want and the emotional decisions made based on their needs. In 2018, Creig founded Northrop Realty with his wife, Carla Northrop ( CEO ) and expanded its footprint in the Mid-Atlantic.

Learning and Pursuing Goals

Creig started in the industry at a young age, working as a courier for his mother, a top agent for Coldwell Banker internationally for three years. He carefully and methodically observed how his mother had mastered the art of sales while providing amazing customer service. Meanwhile, he also discovered his voracious drive to help others achieve their goals. So, in 1986, he earned his real estate license while attending the University of Maryland.

After pursuing a degree in Psychology,

Creig cultivated that knowledge to launch a career as an individual real estate agent. Using what he calls the ‘psychology of sales’, Creig earned recognition as one of the youngest agents to achieve a billion dollars in sales volume.

The ‘Northrop Edge’

In 2000, Creig and Carla started The Creig Northrop Team, a top-producing sales team that was known for providing extraordinary service at no extra cost. Their team’s focus was built on building life-long relationships with clients rather than singular transactions.

The Creig Northrop Team earned several accolades between 2000 and 2018, including the title of the #1 Real Estate Team in Maryland by Volume for twelve consecutive years beginning in 2005 and then the unprecedented honor of being named by RealTrends and The Wall Street Journal as the #1 Real Estate Team in the Nation by Volume three times, in 2011, 2012, and 2017.

In 2018, The Creig Northrop Team transitioned to Northrop Realty, a fullservice brokerage, expanding and catering to their client’s needs from beginning to end with the best systems, technology, and customer service. Northrop Realty’s approach eases the stress of home buying and selling for

their clients through a top-notch inhouse marketing agency, licensed client care coordinators, professional home staging consultants, and cuttingedge technology providing a worldclass client experience.

In 2020, after achieving over one billion dollars in sales volume, Northrop Realty was named the #1 Specialty Brokerage in the Nation by Real Trends & Tom Ferry. Currently, the brokerage has 300+ agents who

close over 3,000 transactions annually.

Dynamic Stewardship

Being at the company’s forefront, Creig leads by example. His focus contributes to the overall success of the brokerage—making toplevel decisions by working closely with Carla along with their Executive Leadership Team. “I understand that to scale successfully, the brokerage’s executive infrastructure had to scale,” mentions Creig.

Over time, Creig and Carla have assembled a team of talented individuals for Northrop Realty. Creig asserts that they have hired the best C-Suite with defined lanes and goals, leveraging their collective expertise, and propelling the brokerage to the next growth phase.

State-of-the-art Technology

At the onset of the global pandemic, Northrop Realty did not pause but pivoted. The brokerage was 5-years ahead of its competition with its state-of-the-art technology that enabled their agents and teams to sell 944+ houses within a week since January 2021.

Their offices are where clients and agents alike have all the resources they need at their fingertips. So far this year, Northrop Realty has added more offices serving home buyers and sellers

in Maryland, Delaware, Pennsylvania, Virginia, and Washington D.C.

The Three C’s

Northrop Realty is constantly deploying cutting-edge technology, systems, and extraordinary customer service. It has built and continues to grow its innovative brokerage by employing the 3 C’s: Care, Consistency, and Confidence.

• Northrop Realty c ares about its clients, the communities it serves, and everyone in the brokerage.

• It is consistent with its messages and level of services.

• The brand is synonymous with the company’s confidence and is very knowledgeable in the areas it serves.

Northrop Realty only has full-time or “all-the-time agents” who are confident in their knowledge of the market. This is due to the brokerage’s robust and ongoing free sales training platform— NorthropU

An Inspirational Leader

As an inspirational leader, Creig advises his agents and staff never to stop learning. He recommends seeking ways to be on top of the ever-changing market and to never lose your competitive edge because adversity does not build character, it reveals it. It helps everyone to innovate and grow together. He adds, “You always need to have a pulse on the market and lead by example because your character is built when no one is looking. It is the difference between an Agent and a Top Producer.” Citing an example of himself, Creig mentions that if you love what you do, you must be an alltime agent and put your clients’ needs first, and success will be yours.

A T e c h - g e e k r e s h a p i n g t h

e w a y B u s i n e s s e s

I n t e r a c t w i t h t h e D i g i t a l

W o r l d

Technology has become an integral part of our lives. The business world, in particular, has been heavily influenced by technology over the past few years. As almost every business is shifting towards the digital mode of operations, modern leaders have to be tech-savvy in order to keep up with the technological advancements as well as help their business thrive in the cutthroat competition.

st Kenneth Bond is a prime example of a 21-century leader leveraging the aspects of technology to take his company towards growth. He is passionate about the development and integration of technology into day-to-day business practices and the data-driven results available to empower businesses as a result. Kenneth has been an entrepreneur almost his whole life. Moreover, he is a lifelong learner who loves to tackle challenges.

Talking about his inclination towards entrepreneurship, Kenneth explains, “ It wasn't the idea of running or managing a company that excited me, it was knowing that I would never stop learning. I love to grow as a person, I love to challenge myself, and being an entrepreneur has challenged me far beyond even my own expectations .” Consequently, he founded Fresh Focus Media —a professional marketing and software development company, focused on enhancing operational efficiency and driving revenues through tech innovation—in 2014 and has launched his own National Recognized Software,

Kenneth Bond Founder | Fresh Focus Media

CRM, PRM, ERP & BI company ROOK Connect.

Emphasizing On Aiding Businesses

Fresh Focus Media is dedicated to supporting businesses in their pursuit of efficiency. The company helps businesses to apply marketing, sales, and business process workflow automation. It helps businesses understand their needs from software as well as configures, implements, and trains them on getting the most out of software and other digital applications. Fresh Focus Media targets clients that know they need a digital process for their business, however, don't know how to get started—and helps them chose the right solution.

After years of building custom web-based software applications, Fresh Focus Media emphasized aiding businesses that needed a digital solution. “ We took a hard look at the businesses and decided that using our years of knowledge and hard work building solutions for our own customers could be the answer to so many businesses that also need a digital solution, ” adds Kenneth.

The company saw a gap in the marketplace. There are numerous CRM applications in the market, however, very few of them have PRM (Partner Relationship Management), ERP (Enterprise Resource Planning), and BI (Business Intelligence) features attached. Fresh Focus Media provides a fluent process that can help manage all aspects of a business. The company has developed its own nationally ranked product—ROOK Connect Software.

Meaningful Business Relationships

ROOK Connect was designed in modules, with tools and features to run every aspect of a business. Alongside its numerous features, ROOK Connect's

pricing makes it unbeatable in the market. Kenneth mentions that the pricing model empowers businesses to grow with the software, capitalize on templated workflows, and build their own process management applications. “ Our goal is long-term, meaningful business relationships and access to tools and features at package pricing so our customers want to work with us ,” he adds.

As an Enterprise Software Solutions Architect, Kenneth believes in efficiency and helps customers architect efficiencies. He works on building solutions that will benefit the customers and is constantly pushing the company's product to outperform the customer expectations. Kenneth is hands-on with all the projects. Additionally, he works with customers of all sizes who are challenging Fresh Focus Media's product to ensure the company is constantly improving and evolving.

Kenneth takes pride in the customers, work, and awards that he and his team

that is going to work and make financial sense for their business as well as make the business better.

Catering to the Rising Demand

Kenneth mentions that Fresh Focus Media was unhindered during the COVID-19 pandemic despite its catastrophic impacts on businesses and economies around the world. The company witnessed incredible demand for its products during the pandemic. As a result, it is growing exponentially and is planning to double in size this year as it expands into the US, the UK, and Australia.

“It is important for all entrepreneurs to evaluate automation practices and consider time as the most precious resource they give back to their business.”

have represented, completed, and received. However, he believes that Fresh Focus Media is far from done. The company has much more to offer its customers, and its growth has been almost entirely organic.

Surmounting the Challenge

Like every successful business, Fresh Focus Media also confronts several challenges. With an increasing number of people working from home, more businesses are looking for solutions that can help, support, and streamline them. One-off platforms that solve a particular challenge are good; however, it is not a revenue game-changer. Today, businesses are bombarded with software tools that do not truly impact their bottom line. Thus, they come to Fresh Focus Media seeking a solution

Sharing his views on the impacts of the pandemic, Kenneth says, “ COVID-19 has taught us how vital our product is to our customers. I believe it showed our customers the value of hands-on, on-call support. We have worked with our customers as they have struggled, adapted, and evolved .”

He further mentions that the pandemic has helped Fresh Focus Media develop better relationships with its customers as well as taught the importance of truly knowing how its customers deliver value to their clients. “ Overall, I would say while this time has been stressful on many of our customers, COVID has helped us see how appreciative our customers are for the support and hands-on business model we provide ,” adds Kenneth.

Today, organizations are susceptible to constant

change. According to Forbes, 70% of companies either have a digital transformation in place or are working on one. To keep up with the change, almost every successful organization ensures to keep the balance between three factors- people, process, and technology . In the past few decades, the people, process, technology (PPT) framework has emerged as one of the best ways for organizations to improve their operational efficiency and achieve unrivaled growth.

People, process, technology (PPT) framework is typically a method in which the balance of people, process, and technology drive organizational change. As people undertake different processes and use various technologies to complete their tasks for any organization, balancing these three components and maintaining a good relationship between them can significantly boost efficiency as well as productivity.

History of People, Process, Technology (PPT) Framework

The roots of the PPT framework date back to the early 1960s when a business management expert named Herold Leavitt developed a change-focused 'Diamond Model’ in his paper entitled “Applied Organization Change in Industry”. The original diamond model proposed by Leavitt constituted four elements-people, structure, tasks, and technology.

However, several people later combined structure and tasks into a process and turned the diamond into a triangle. Bruce Schneier-computer security and privacy specialist-was one such person who revolutionized this framework and people, process, technology became a mantra for successful organizational management. Since then, many others leveraged this framework in various areas to address the change. Realizing the potentials of combining these elements together, numerous organizations around the world started using the PPT framework.

Elements of the Framework

Each element of the framework is important in various ways. A thorough understanding of these elements is crucial for an organization to succeed.

1. People

This is arguably the most important element of this triangle. In general terms, ‘people’ refers to the employees associated with an organization. They are the ones who are practically involved with the company's tasks and have a direct impact on its efficiency. Employee productivity is a major issue faced by organizations today.Areport shows that 75% of organizations around the world are projected to increase the use of productivity tools to tackle this issue.

Hiring the right people is one of the most important tasks for organizations. They need to identify and shortlist the employees with the right skills, attitude, and experience required for a particular job. Another major issue is the availability of efficient employees. While implementing a change, it is paramount for organizations to have their best personnel available. Thus, they should be aware of the timetables and availability of the most productive employees.

Executing a change also requires dedication. Organizations thus should ensure that the employees are aligned with the mission and vision of the company and are willing to give their absolute best to complete the task at hand. Thus, a group of highly productive, motivated, and passionate employees is a critical element of the people, process, technology framework.

2. Process

Aprocess is a combination of actions or steps that aim towards achieving a particular goal. In general terms, processes are repeatable actions that produce similar result theoretically, regardless of who is performing them.Aprocess is the answer

to all the ‘how’s in the PPT framework, for example-how will we achieve the optimum result; how can people and technology be used in combination, etc.

Proper implementation of processes, however, is not as easy as it seems.An organization has to keep in mind several things before starting a process. These things include,

•Understanding how people fit into a process

•Identifying and focusing on the key steps

•Considering the metrics to measure the success

•Monitoring and evaluating feedback

Once the people and processes are well managed, technology comes in place.

3. Technology

According to a report, 87% of CIOs believe digitally empowering their employees can drive at least 5% additional revenue growth over three years. In today's world, technology is the backbone of an organization. Technology provides tools that people can leverage to carry out the processes. It also helps in automating certain processes for quick and tangible results. Given its benefits, organizations can be tempted to invest more in technology. However, they should ensure that the technology fits well into the organization.

Investing heavily in technology without taking people and processes into consideration can be disadvantageous for a company. Technology can be leveraged to its fullest with the right people following the right processes. Thus, organizations need to define their objectives and processes as well as train the people to ensure optimum use of technology and ultimately maximum productivity.

Importance of Balancing the Elements

While all the three elements of the people, process, technology framework exist independently, they do affect one another in multiple ways. If one of the elements is changed, several changes are visible in the two other elements as well. Thus, ensuring the intact balance between them is important. The three elements of the framework can also be seen as a tripod stand. If one of the legs is weakened or shortened, the whole stand can immediately break down. Maintaining the balance may seem difficult; however, it is paramount if an organization is seeking the perfect PPT framework.

Relevance of People, Process, Technology today

When digital transformation started picking pace, several people anticipated that the people, process, technology framework would become obsolete. However, that was not the case. Several experts initially thought that the increasing prominence of technology would place it above people and processes which would cause imbalance. They believed that greater dependence on technology would significantly alter the conversations and interactions between people, processes, and technology.

Some experts also believed that the triangle will again transform back into a diamond. They proposed that data would become a new component that would ensure a balance between people, processes, and technology. According to their theory, data would help business leaders determine the vision and mission of the company. While some professionals have started using the diamond model, the theory that the PPT framework will become obsolete has been debunked. Businesses today are leveraging the PPT framework more than ever while implementing new technologies.

Applying the PPT Framework in the Workplace

An average digital transformation strategy usually does not include people, as a result, it fails. For implementing the PPT framework at the workplace, organizations should make sure they are not excluding people as they are the ones who carry out the processes using technology. Moreover, several organizations today are leveraging the PPT framework for short-term changes over long-term transformations.

For the effective and efficient application of the PPT framework in the workplace, the concerned organizations should be aware of their flaws and should look to use the framework to fill in the gaps. While using the PPT framework in the workplace, organizations should consider various interactions such as the interactions between processes and technology, people and processes, as well as people and technology.

In a nutshell, digital transformation is expected to continue bringing a plethora of changes in how organizations operate in the long term. Keeping up with the changes, therefore, is daunting, to say the least. Methods like people, process, technology framework will also continue to play a pivotal role in organizational development in the future.

Manju Mastakar CEO & Founder

MANJU MASTAKAR MANJU MASTAKAR

Redening CEO Concept with Ardent Determination and Brawn

ACEO is the driving force of an organization that frames a clear vision for achieving organizational goals. A CEO breeds credibility and accountability across the organization and helps harvest confidence via business. Every thriving CEO is backed by an inspiring story that sets the world ablaze.

A prudent protagonist of such an instantaneous success story is Manju Mastakar ( CEO and Founder of Armstrong Capital and Financial Services Pvt. Ltd. ). In 2000, Manju began her career in the stock markets of Mumbai and worked with various stockbrokers as a front-end executive providing advice on buying stocks. She moved to Bangalore in 2007 and worked with few wealth management firms as an Investment Advisor. However, Manju lost her job during the 2008 financial meltdown. Due to difficult times in the industry and a lack of jobs, she decided to start her own job. She had a few customers and had initiated contact with a couple of more people, and started operating from home. As she was pursuing entrepreneurship and motherhood simultaneously, it helped her maintain a work-life balance. In 2010, she encountered an investor who was influenced by her dedication towards work and agreed to fund her by asking her to start and scale-up

professionally. Thus, Armstrong Capital & Financial Services Pvt. Ltd. was born.

“The basic motive behind starting Armstrong and continuing it was that the way wealth management was dealt it the back end was not very encouraging,” quotes Manju. She mentions that while several organizations were focused on generating enormous revenue, Armstrong focused on building a long-term relationship. The company understood the needs of clients and then offered solutions. According to Manju, wealth management firms cannot be built with money, but with time and trust.

Mirror Review had an excellent opportunity to participate in a conversation with Manju and learn about her company, her candid views on being a CEO, and the associated roles and responsibilities. Following are some snippets of the fascinating conversation.

What are the unique services and solutions offered by your company?

Armstrong is financial planning and wealth management company. Before advising, we try and understand the upcoming financial commitments of the clients. At Armstrong, we carry out complete end-to-end financial planning. We retrospect the clients’ investments, show them a complete picture of their future financials along with the state of annuity during their retirement.

Our key offerings are financial planning, mutual fund advisory, and wealth

CEO's Memo

“There is no right path in building a business. Everytime the CEO has to adopt to something new it can be either a different way of customer positioning, new geography, or a modied product.”

management. Our financial plans are comprehensive. It is the key differentiator and backbone of our advisory.

Being at the helm of the company, how would you define your roles and responsibilities? Can you walk us through some of your notable achievements?

I engage with the managers of different business units and oversee their performance. I feel that the biggest danger is the hard-working attitude of the team but yielding no progress. Identifying these gaps and innovating some other strategy that may take it forward is the most important role of the CEO.

There are very few women in the Financial Markets, and the count is further lower when it comes to client-facing and advisory jobs. I feel my greatest achievement is the ability to influence people to guide them through the wealth-building journey. I feel good when people in the industry respect me for my advice and seek guidance.

Being a part of the wealth management industry, how do you ensure optimum customer satisfaction?

Being Financial Doctors, we speak only the truth, and it often sounds bitter. We are very vivid and honest with our clients. We welcome feedback from clients on improving our service, platform, and user interface. We work towards improvising and providing the client a better experience. As the CEO, I answer random clients and interact with them. I enjoy asking them questions and digging deep to get candid feedback.

How did the COVID-19 pandemic affect your company? How did you tackle the challenges?

When the pandemic began, it was difficult for my team to cope up suddenly with the work from home culture. As an organization, we recruited interns and converted them into employees. Since they were freshers and a lot of peer-topeer handholding was required, I felt the best decision would be to let them go.

Being the leader, I had to alter the business model and transition to complete digitalization and business automation. It was a good move as we had to evolve as a business and achieve new highs. We reskilled the existing employees to take up additional responsibilities and stayed focused. Currently, we have resumed working from the office and installed a hybrid model of working for a few employees.

As a woman leader, how do you focus on surpassing various challenges presented throughout your journey?

Being a woman CEO is tougher as I have to managing being authoritative and accommodative. Influencing men and being cautious that I do not hurt their ego is tough. I also strategized creativity and innovation on low budgets. Initially, it was difficult for the team to agree to this but they later realized that if there is an equal probability to fail then it's better to have a low budget and save the buck for a rainy day. I try to maintain an optimistic and happy culture as our profession is managing other people’s money and it can get very depressing when the stock market crashes

What would you like to convey to the aspiring leaders anticipating making a mark in their respective concerned industry?

I would suggest taking responsibility. Making more commitments is the first step towards becoming a self-led leader. Make decisions that might not suit your buy may gratify others.

Marty O’ Halloran (Global CEO, DDB Worldwide)

MARTY O’HALLORAN

A Passionate and Creative Leader Galvanizing Advertising Network DDB Worldwide

Today, leaders directing creative firms are

passionate, committed to work, and thoughtful, especially in the advertising industry. Such leaders are accepting and keep a free approach towards every solution. Marty O’ Halloran (Global CEO, DDB Worldwide) leads one of the world’s most famous advertising agencies, DDB with his enthusiasm and welcoming approach.

Inspirational Career Path

Raised in Melbourne, Australia, Marty attended St Kevin’s College where he was introduced to rowing—a sport that continues to shape his leadership approach. During his time at Swinburne University, he competed for Victoria in the 1981 Youth Eight for the Noel Wilkinson Trophy at the Australian Interstate Regatta. He started pursuing his passion in rowing and went on to participate in the bow seat of the Australian men’s heavyweight eight at the 1985 World Rowing Championships in Hazewinkel.

In 1986, Marty began his professional career at DDB Worldwide, previously known as USP Needham, in Melbourne. After moving to Auckland in 1988, he became the New Zealand CEO and later in 2005, he was appointed as Australia and New Zealand Chairman and CEO based at

the Sydney agency. In 2008, he moved back to Auckland to supervise the region and remained there until 2021. In 2020, Marty was named Global CEO of DDB Worldwide. Currently, Marty lives in New York and oversees over 10,000 employees across 149 offices worldwide. Additionally, he feels honored to serve as Global CEO of the network where he has gained 30 years of experience in his career.

Exceptional Advertising

DDB is a full-service advertising agency that provides advertising solutions to some of the major global brands such as McDonald’s, MARS, Volkswagen, Johnson & Johnson, Unilever, and Molson Coors.

Dynamic Leader

Being at the helm, Marty provides the vision to the company that will continue to fuel growth across the DDB network in the future. His first task as the leader was to invest his efforts to refresh and the global leadership team with the promotion of Roisin Rooney, Global Chief People Officer, Andrew Little, President & Regional CEO Australia/New Zealand, Ari Weiss as Global Chief Creative Officer and new hires such as Nikki Lamba, Global Chief

Diversity, Equity & Inclusion Officer, Donna Tobin, Global Chief Marketing & Communications Officer, along with the addition of Varsha Kaura, Global Business Lead on DDB Worldwide MARS account. This global leadership team comes together often under Marty’s direction to lead the way forward against the global network's strategic Plan To Win which Marty inspired.

Marty has united DDB’s social network through this shared plan to win with a focus on sharpening proprietary tools and initiatives to connect the company’s 149 offices globally that include DDB’s central intelligence platform (The Brain) and a creative ranking tool (The Heart). He believes that improving the diversity of the business is critical to long-term business success. At the helm, Marty had the vision to implement the network’s first-ever Chief of Diversity, Equity & Inclusion role to ensure DE&I initiatives and resources would be strengthened and further implemented globally. DDB’s strategy supports ‘No duplicates’ and recruiting people from diverse backgrounds. Marty also inspired the network’s ‘Unexpected Works’ positioning which highlights the combination of unexpected –AND-- effective creativity being the driving force of the business, fueling client growth.

Advocating the Shared Vision

“Drawing on my rowing days, I see myself as a coach within our business,” says Marty. As the leader, he motivates, inspires, and connects the team of DBB with a shared vision and higher purpose. “By bringing people together from around the world, we can offer our employees more than they’ve ever imagined and motivate them through unexpected creativity,” adds Marty.

Moreover, being at the company’s forefront, Marty has developed his own strategy to tackle the challenges. He adds, “I’ve found it’s best to approach head-on and I’m known as someone who brings a ‘no bullshit, no assholes’ approach to business” further cementing the network’s “talented and nice” mantra.

Winning over the Challenges

According to Marty, the pandemic forced people to reconsider what matters in life and to be more empathetic toward the people. It encouraged the development of new habits that DDB has incorporated into the business, including working across regions to support the biggest clients with the best talent, no matter where they are in the world. To support the staff, the company prioritized mental

health and focused on the company’s employees. It offered mental health training, free counseling, and additional five days of paid leave.

Seizing Global Opportunities

DDB’s team has focused on strengthening its global creative, MarComms, HR, and growth teams to ensure it is leading in the new business and the company’s business seizing the global opportunities. Enunciating how the winning journey helps grow people, Marty adds, “Winning isn’t everything - it’s how we win, and how we feel about the people we’ve worked with to actually get that win.”

For global connectivity, DDB strives to work to remove additional barriers to benefit clients and acquire more opportunities for collaboration. Additionally, many campaigns that have been created by teams comprised of people around the globe have been awarded at Cannes Lions. Marty also notes that gaming is becoming the new internet. New ideas that become popular in the online world are rewarded. With DDB FTW (For The Win), the company has decided to prosper in the gaming industry. DDB FTW is a dedicated esports and gaming-focused agency that has already been working in 14 markets around the world.

In addition, leveraging creativity with data and technology has resulted in a massive opportunity for DDB. Too many agencies in the industry are using dated and less efficient automated platforms. They deliver a tonnage of messages that can turn the customers away. DDB’s vision is to view technology and data as incredibly exciting tools for great opportunities to unlock unexpected creativity and grow the business rather than considering data and data tools as a threat.

Additionally, DBB taps on its creativity and storytelling ability to initiate more intimate and relevant conversations with users as it is using data. “We’re using some amazing technology that keeps arriving on our doorstep. There’s always something new, and creatively we can do things that we only were dreaming of a couple of years ago,” adds Marty.

Advice to Aspiring Leaders

Marty considers people as the soul of any organization and hence he has focused on investing in people and culture. Throughout his 30 years of career, Marty has committed to the people, product, and profit strategy. He believes investing in people will develop the company’s products,

services, and profit.

For aspiring leaders, he suggests staying loyal to the business is advantageous for career development and cites his own example and successful career at DDB. He is a DDB veteran and instead of focusing on trying to get to New York or London, he focused on the task at hand and built the best agency in Australia and New Zealand that are currently recognized as top agencies globally. He is now doing the same on a broader global level as he leads the iconic and creatively famous DDB Worldwide network to even greater heights, focused on people first while driving growth for DDB’s clients with unexpected and highly effective creativity.

“Being a global CEO, I remain committed to fairness and calmness through the most difficult times and dedicate myself to creating and bringing the unexpected.”

How Responsible Are Socially

1st-century individuals are inclined towards being 2 socially responsible and morally conscious. With that being said, socially responsible investment has become the latest buzzword within Wallstreet avenue. We ought to agree that the Wallstreet is a giant labyrinth where investments and funding go hand-in-hand. Although it is seldom associated with morality or ethics, it is not entirely devoid of conscience. Thus, the idea of socially responsible investment has boomed in the current time. Moreover, the growing concerns for climate change implications have further piqued the interest of many investors to be socially aware.

SRI or otherwise known as Socially Responsible Investment can be summarized as investing money in a way that caters to your financial returns while taking care of the overall impact on the world around you. It often constitutes a small percentage of total funds invested by corporations and is riddled with obstacles. It also influences and governs how asset managers invest portfolios.

If you are someone who is keen on aligning your values with your finances and investments, this article will help you learn the basics of `Socially Responsible Investments and how to consider them.

What is Socially Responsible Investment?

Socially Responsible Investments are considered socially responsible due to the nature of the business conducted by the company. It encourages corporate practices to believe that they promote environmental stewardship, consumer protection, human rights and racial or gender diversity. The

areas of concern recognized by the SRI practitioners are also summarized as ESG issues—environment, social justice, and corporate governance.

At times, socially responsible investing also refers to practices that seek to avoid harm by screening companies for ESG risks before deciding whether or not they should be included in an investment portfolio. However, the term is also used more broadly to include more proactive practices such as impact investing, shareholder advocacy and community investing.

When you are vesting yourself toward socially responsible investments, you are contributing towards eschewing investments that deal with or produce toxic or addictive substances such as alcohol, products or services encouraging gambling or tobacco. You are seeking out companies that are indulged in encouraging social justice, environmental sustainability and alternative energy/clean technology efforts.

Currently, socially responsible investment tends to go by various names—including values-based investing, sustainable investing and ethical investing. Moreover, the abbreviation “SRI” has also come to stand for sustainable, responsible and impact investing. Additionally, some SRI practices use a framework of environmental, social and governance factors to guide their investing, which is generally referred to as ESG investing.

While ESG investing considers specific factors such as the company’s best practices (when it comes to issues like pollution or child labor) as well as the quality of leadership,

socially responsible investing takes account of these factors and considers the investor’s motives such as their personal values or political beliefs. Nonetheless, various investment portfolios take both elements of ESG and SRI investing into account—ultimately leaving the final decision of investment to the investors.

What makes socially responsible investment important?

In 1970, Milton Friedman (American economist) famously wrote, “There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.” Business firms or large organizations do not always bear the full social costs of their actions. For example, a coal power plant that expels its waste into the atmosphere could increase the prevalence of acid rain and make the surrounding area less desirable to live in, potentially hurting property values. Because the power generating firm does not directly bear these costs (in the absence of regulation), it may produce more electricity from coal than is socially optimal. So a narrow focus on profit maximization does not always lead to the most efficient social outcome.

A socially responsible investor might want to put their money in a company that has adopted a way to bring clean water to third-world countries. Over the past few years, socially responsible investments have gained great traction as popular investment strategy. Moreover, with the news of

shady and illegal investment deals becoming common, several active investors have begun to insist that the companies they invest in make responsible choices.

In the present scenario, socially responsible investing has become a trending form of investing. Socially responsible investments have gained immense recognition for being an opportunity to make good returns while contributing to an important social, environmental, or even governance issue that matters to the investors.

You should be mindful that socially responsible investments are still investments. Before making any investment, you should measure their benefits as well as drawbacks. You should also weigh them on the aspects of return in order to determine how good a return these investments can be and their ability to satisfy your social goals.

What to consider during a socially responsible investment?

Although socially responsible investments contribute towards the greater good, it is an investment strategy. Socially responsible investments have two prime inherent goals: social impact and financial gain. Before you proceed to make a socially responsible investment, you ought to keep a few points in consideration.

A socially responsible investment does not necessarily assure a good return.

The promise of a good return is far from an assurance that

the nature of the company involved is socially conscious. Assessing the financial outlook of the investment while trying to determine its social value is crucial.

What are the benefits and drawbacks of Socially Responsible Investments?

Being socially vocal is appreciable. However, being socially vocal as well as actively abiding by your social and moral values is commendable. With socially responsible investments, you are not only portraying your social voice but also aligning your social values with your actions. By investing in socially responsible businesses, you’re doing more than talking the talk, you are laying your value cards on the table. Moreover, committing to socially responsible investing provides an opportunity to withhold your investments from businesses that are not abiding by socially.

With any form of investment strategy, there are associated potential risks. Socially responsible investments offer a multitude of benefits. However, there are several drawbacks of the investment strategy as well. Following can be some of the drawbacks of socially responsible investments:

Socially Responsible Investments imply investing on companies or firms that are socially vocal. As a result, you limit your investment options and potentially incline towards investing in companies that practice social and ethical responsibility. Hence, your return options are limited.

Moreover, your investment options are also limited. Focusing solely on socially responsible stocks and funds can result in leaving out stronger investment options.

With socially responsible investing, you have more flexibility, but you may be mostly on your own when it comes to researching investments that are the right fit. Even if there are ones vetted for you, you may end up paying more fees to do so.

What are Socially Responsible Investment Funds?

SRIF or Socially Responsible Investment Fund are collective investment instruments. Under such investments, you can choose assets that make up your portfolio on the basis of the ESG criteria. These eligibility criteria contribute to making better-informed investment decisions, taking into account financial criteria and less tangible parameters.

SRIF can be formed by taking into account

exclusion criteria while choosing the assets inclusion criteria for businesses or governments applying proactive social responsibility policies specific ESG-related topics (such as climate change or water)

SRIF seek to maximize medium and long-term returns. In this, fund managers consider those assets which meet certain ESG standards that are likely to yield higher returns. These funds also seek to reduce the portfolio’s risk as:

These are well-managed companies; Have robust corporate governance policies; Aligned with the shareholders which care for the environment and minimize potential regulatory, litigation and reputational risks to generate greater long-term value.

The Endnote: How good an initiative is socially responsible investing?

Socially responsible investments are gaining immense traction in the present time. The now popular investment

strategy dates back to the late 1970s (when it started to gain attention of investors as well as the common individuals). Fast forward to the 21st century, sustainability and positive approaches have begun to become the new norm. With the accent of climate change implications and the increase of social issues such as alcohol and tobacco consumption, people in the present day are becoming immensely aware towards inclining their morale and values with organizations that are socially active and promotive. Approaches like socially responsible investments give way for mainstreaming of sustainable investing, which continues to evolve.

As sustainability and corporate social responsibility strategies continue to add perceived consumer and investor value to companies, more investments will be designed with these concerns in mind.

PRABAKAR SELVAM

CEO | CANTIER SYSTEMS

A Dynamic Leader Uplifting the Technological World with Innovation

Disruptive technologies such as IIoT, artificial intelligence, machine learning, cloud computing have started a new phase in manufacturing advanced IT solutions. A new world is emerging through both physical and virtual engagements across global working systems. To help their companies thrive in the competition, leaders must focus on the discussion regarding the vision and direction of the company with their fellow leaders and welcome the individuals who are inspired and participate in the growth of the company.

Expressing his views on the role of a modern CEO, Prabakar Selvam ( CEO of Cantier Systems ) says , “CEO should understand the rapid changes happening in technology and align the organization in line with the changes and be flexible to work in the face of contradictions.” Prabakar is a decorated leader in the MES industry who is leveraging his avid experience to drive the company further towards unrivaled growth.

Bridging the Gap

Prabakar holds a master’s degree in Computer Applications which provided him with the essential technological and managerial prospects. He has vast

experience in IT and manufacturing domains and has been actively participating to grow the adoption of disruptive technologies. At the early stages of the business, he realized that there was a gap in the availability of manufacturing solution provider companies that wanted to build product-based offerings to get the efficiencies of scale and repeatability and be flexible to observe and understand the customer pain points to create the solutions. Cantier Systems was established to fill this gap and be relevant to all customers it served.

An Array of Exceptional Services

Cantier is one of the leading providers of AI-powered next-generation Manufacturing Execution systems (MES) that can integrate with any modern technologies and environments combining the Execution, IIoT, and manufacturing Intelligence capabilities into a single platform for global realtime operations visibility, decision support, and autonomous actions. “In order to upgrade the MES product of Cantier to the next-generation AIpowered MES with IIoT, intelligence, and AR/VR capabilities, technologies like IIoT, Cloud Computing, Machine Learning, AI, and Mixed Reality are needed,” briefs Prabakar.

The company also provides Industry 4.0 contextual solutions including Industry 4.0 Roadmap definition, Business Justification and ROI, Equipment Automation, AI, SCADA and HMI, RFID solutions, Robotic Process Automation, and cloud computing. Cantier mainly works in the sectors of Semiconductor, Automotive, Electronics, Aerospace, Metal Precision and Fabrication, and Food and Beverages.

A Dynamic Leader

According to Prabakar, effective leadership is the prominent reason for a company’s growth. Being a CEO, he has been a zestful leader imparting success to the company. He is relentlessly working to fulfill the technology vision of creating a Smart Manufacturing Product Suite for digital transformation. Additionally, he makes available global support systems to ensure customer satisfaction. To maintain the intuitive user experience, he focuses on producing globally connected technologies and delivery partner systems. Besides his successful stint at the helm of Cantier, he has also been working as the chairman of the MESA APAC Board (Manufacturing Enterprise Solutions Association) for the last two terms.

“I direct our teams to create a culture of continuous innovation to deeply adopt AI and ML technology in manufacturing execution.”

“A Change Agent”

As a leader, dealing with criticism, negative feedback, and complaints from clients is very important. According to Prabakar, a leader needs to be tough to handle criticism and see to it as an opportunity to grow. “I believe that I will be the change agent who will constantly and passionately inspire people to enable growth innovation and endless possibilities,” adds Prabakar.

Surviving a Difficult Time

The pandemic induced a plethora of challenges for companies across the globe. In response to the challenges, Cantier remolded its strategies. During the times of pandemic, it focused on the expansion of the company into new areas through the eco-system partners. It also managed a lean Product Development and Solution team with

remote cost-effective delivery. Prabakar personally focused on communication in the enterprise to ensure balancing the employees emotionally. “According to me, facilitating the team to achieve Key Performance Indicators across the organization is also critical as a leader to survive and thrive in these uncertain times,” states Prabakar

The Competition Success

Many aspiring leaders search for a business mantra to be successful in the race. However, according to Prabakar, there is no such formula to defeat the competitors. The only thing that can be done is to preserve the speed and flexibility of the company. Prabakar mentions that the key to success lies in the empowerment of the teams and it includes encouraging them for innovation and a consistent feedback system. This ensures the unimpaired

delivery of products while supporting the business building.

Life beyond the Cabin

To ensure work-life balance, Prabakar engages in activities that energize and motivate him to work with full energy. According to Prabakar, the life beyond cabin is showing humanity and helping the needy and deprived, especially those who did not have the chance of getting a good education or living a standard life. He wishes to help aspiring individuals from and outside the organization.

Envisioning the Future Possibilities

Prabakar believes that the Industry 4.0 transformation opportunity may cross the mark of trillion dollars by 2027 and thus Cantier System anticipates playing a major role in the industry. Currently, the company is working with global

customers for APAC locations. It has also planned to expand its business in countries like Europe, North America, and South Africa during the period of 2022 to 2027.

Prabakar’s Message to Young Entrepreneurs

I believe that multiple evolving technologies and vast opportunities distract aspiring leaders and they fail to excel in their businesses. I suggest the leaders not to waste energy and start focusing on solving real-world problems. I advise them to stay focused on the related business problem and deliver the best solutions to the customers. Also, I want to suggest not to drain energy in uplift the company value by capital manipulations and targeting Venture Capitalists or investments.

Rudy L Kusuma

Transforming the Real Estate Industry with Prodigious Entrepreneurial Mindset

Entrepreneurs are one of the major contributors to global economic growth. Every entrepreneur is a pioneer of their concerned industry, be it software, marketing, or real estate. They encompass several skills such as perseverance, determination, decisiveness, and prosper within the industrial sector.

The charisma of entrepreneurship is remarkable. Every entrepreneur is backed with a glorious entrepreneurial journey which becomes the source of inspiration for many aspirants and budding entrepreneurs. Although the journey of entrepreneurship is intriguing and intimidating, one needs to understand that entrepreneurship is a roller coaster ride. It has its own set of ups and downs. Those who endure the hardships and encompass the challenges, emerge as some of the greatest entrepreneurs of all time and set a striking example for the entire world.

With encompassing entrepreneurial skills, Rudy Lira Kusuma ( CEO) has been an amulet for the stature of Your Home Sold Guaranteed Realty , California within the industrial sector. A distinguished leader in the real estate industry, Rudy possesses the necessary set of core values that clients seek and appreciate in a realtor. He has earned numerous prestigious titles and has been rewarded with several honorary awards. Under Rudy’s leadership, Your Home Sold Guaranteed has achieved tremendous growth and development.

Diverse Range of Services

Located in California, Your Home Sold Guaranteed Realty was established in 2019. The real estate company holds a distinguished remark within the real estate industry. The company was founded with the vision—To Be The Best Place to Work, Buy, and Sell Real Estate! Its mission is to

positively impact people’s lives through second-mile service, innovative systems, and charitable giving.

Your Home Sold Guaranteed offers alternative options primarily intended to enable the clients or customers with a seamless sell, purchase, or move-in to the property. The company’s offers and solutions are curated to suit every individual’s needs and requirements.

•For Selling

While selling with Your Home Sold Guaranteed, the company assesses the home’s worth and incorporates the required home-selling strategy.

It further evaluates and assesses underlying issues with the home for sale and curates it accordingly to make it marketable. Finally, the company helps find the right buyers as it firmly believes that not every person is a candidate to buy one’s home.

•For Buying

While buying a home with the assistance of Your Home Sold Guaranteed, it seeks relevant houses for sale and negotiates on the best home values in the locations suitable for the customers. The company offers reality-based selling and buying, an experienced team, and a proven track record.

Standing Out in the Competitive Landscape

The real estate industry is very competitive. However, Your Home Sold Guaranteed thrives within the competitive landscape with its exclusive set of services and solutions.

The company marks a difference in the real estate market in the following ways:

•Income Increase Guarantee

•Best Work Place Culture

•The #1 Skills Training in the World!

•Mastermind and Network with Super Successful Agents who are among the Top 5% in Homes Sales per year.

•All Buyer and Seller Customers Supplied (No Lead Calling)

•Offers Peace of Mind

•No Cold Calling, Manual Grunt Prospecting, or Door-to-door Inquiring

•Allows Spending Time Selling vs Worrying or Prospecting For your Next Sale

Full Time Admin Assistant to Handle all the Paperwork and Details

A Guaranteed Proprietor

Your Home Sold Guaranteed stands by its services and commitments. It provides a guaranteed flow of leads, referrals, and appointments. The company also provides training and coaching for its agents.

Moreover, it also assures a guaranteed hike in income for them.

Your Home Sold Guaranteed also provides second-mile services. Rudy states that “Your Calls and Requests for Assistance will be handled within One Hour - Guaranteed.”

A Prodigious Leader

The team of Your Home Sold Guaranteed is spearheaded by Rudy. Being at the helm of the company, Rudy undertakes several roles and responsibilities.

Rudy Lira Kusuma CEO

Pearls of Wisdom

By committing to a common purpose and shared values, we can adopt a way of doing business that allows the ownership, the staff team members, the agents, customers, and clients – to win.”

His primary role is leading, managing, and holding people accountable. Rudy’s responsibilities include developing great USPs and processes. Besides being entrusted with several important roles and responsibilities, Rudy keeps the team motivated throughout all the work processes.

Pivoting Profound Success

With Rudy’s cooperation, the team of Your Home Sold Guaranteed has sold thousands of homes that accounted for a total of billions in real estate transactions. Under his visionary leadership, the company has earned numerous awards and recognitions. These include the INC 5000 Fastest-Growing Private Company in America 2016, 2017, 2018, 2019, 2020, INC 5000 Fastest-Growing Private Company – California 2020. Your Home Sold Guaranteed has been enlisted amongst The Los Angeles Business Journal TOP 100 Fastest-Growing Private Company consecutively in 2017, 2018, and 2019. It has also been a recipient of The Best of Small Business Awards SB 100 honoring America’s Top 100 Small Business Visionaries in 2019.

Remarkable Authorship

Apart from being a prudent real estate leader, Rudy is known for his remarkable authorship. He is a recognized best-selling author and has contributed as a co-author in a diverse range of books.

These include one of the International Best Seller with Jack Canfield “The Soul of Success” (vol 2), Amazon Best Seller “GOD In Business: Faith is The Deciding Factor”, the International Best Seller with Richard Branson, Harvey Mackay, Dr. Nido Qubein, and Dr. Ivan Misner “Professional Performance 360 Special Edition: SUCCESS”. Moreover, Rudy has also featured on Brian Tracy TV Show “The Real Estate Office of The Future”.

C O N N E C