The 10 Influential CEOs of 2023

Founder, and CEO

CLUB CADDIE

Jason Pearsall

Visionary Leader Transforming Golf Course Management Through Software

EDITOR’S LETTER

Charting New Horizons in Business!

DearReaders,

AtMirrorReview,weremaincommittedtorecognizingandhonoringthosewhoarechartingthe coursetoabrighterfuture.WeinviteyoutojoinusincelebratingtheseinfluentialCEOsandto explorethepagesofthisedition,discoveringtheinspirationandtransformationtheybringtotheworldof business.Inthedynamicworldofbusiness,visionaryleadersserveasbeaconsofinspirationandinnovation. Theydrivechange,fostergrowth,andsetnewstandardsforsuccess.The“10InfluentialCEOsof2023”edition ofMirrorReviewpaystributetotheseremarkableindividualswhoareshapingthefutureoftheirindustriesand beyond.

OurcoverstoryintroducesyoutoJasonPearsall,theingeniousFounderandCEOofClubCaddie.Pearsall’s journeyisatestamenttothepowerofpassionanddetermination.Hisinnovativeapproachtoredefiningthegolf industryhasnotonlypropelledClubCaddietonewheightsbuthasalsoleftanindeliblemarkontheworldof sportsandtechnology.ExplorePearsall’sstoryandhowClubCaddieistransformingthewayweexperience golfandleisure.

Inadditiontoourcoverstory,thiseditionfeaturesprofilesoffourmoreexceptionalCEOs.Karl Friesenbichler’sleadershipinthefieldoftechnologyandAIcontinuestodrivegroundbreakingadvancements. RuiMartins,aninfluentialfigureintherenewableenergysector,isspearheadingsustainablesolutionsfora betterfuture.LukeWhiting'sstrategicvisionanddedicationaretransformingtherealestateindustry.Petteri Salonen'scontributionstohealthcareandwell-beingareimpactinglivesacrosstheglobe.

Theseleadersrepresentadiversearrayofindustries,eachbringingtheirownuniqueexpertiseandperspectives tothetable.Yettheyshareacommonpurpose:todrivepositivechangeandredefinetheboundariesofsuccess. Theirstoriesandaccomplishmentsshowcasethetransformativepowerofleadershipinthebusinessworld.

The“10InfluentialCEOsof2023”editionofMirrorReviewisacelebrationofthededicationandinnovation oftheseextraordinaryindividuals.Theirworkcontinuestosetbenchmarksandinspirethenextgenerationof leadersandentrepreneurs.Asyouexploretheirjourneys,wehopetoignitethesparkofambitionand innovationineveryreader,motivatingthemtoreachfornewhorizons.

HappyReading!

Parag Ahire Project Editor

MANAGING

EDITOR-IN-CHIEF PANKAJ

HARSHAL

Review Media &

GRAPHIC

Jason Pearsall

Visionary Leader Transforming Golf Course Management Through Software

Technologyhasimprovedthelivesofeveryone,and softwareisincreasinglythecatalystinmakingitmore convenientandcost-effectiveforbusinessestooperate andthriveinthe21stcentury Tobesure,every industryrequirescustomizedsolutionstailoredtoits specificneeds.Thegolfindustry,inparticular,faced challengesinmanagingday-to-dayneedsduetoalack ofsuitablesoftwaresolutions.JasonPearsall, Founder,andCEOofClubCaddie,experiencedthese operationalgolfcoursechallengesfirst-handafterhe andafewpartnersacquiredFlushingValleyGolfClub aboutanhournorthofDetroitinMarch2016.Soon afterbecomingafirst-timegolfcourseowner,Pearsall quicklyrealizedtheneedforafarbetterwaytorunhis semi-privatefacility,ashewasassumingsixdifferent technologyplatformsmanaginghisfacility’swiderangingoperationsfromteetimestoprivatemembers andweddings/banquets.

TheseoperationalfrustrationsinspiredPearsallto developspecializedcloudsoftwareinitiallytailoredfor hisgolfcourse.However,byleveraginghis entrepreneurialexperienceandknowledgeinbothgolf andtechnology,Pearsallswiftlycreatedasolutionthat wouldhaveafargreaterreachbeyondhis18-hole propertyandwouldenduphelpingthegreatergolf courseindustry.Duringarecentinterview,Pearsall sharedsomeinsightsonhowhesuccessfully establishedtheClubCaddiebusiness–yetanothertech startupPearsallfoundedandsubsequentlysoldinthe highlycompetitivegolfcoursetechnologylandscape.

JasonPearsall’sCareerTrajectorytoClubCaddie

Pearsall’sacademicandprofessionalpathfollowsa clearandimpressivetrajectory,insomerespects,just liketheperfectlystruckgolfshot.Pearsall’sacademic excellencestartedinDetroitatWayneState University,Michigan’sthird-largestpublicuniversity, wheretheMichigannativeearnedaBachelorofArts (B.A.)degreeinPoliticalSciencewithHonorsin 2008.Whileastudent,Pearsallco-foundedhisfirst successfultechventure, PerformancePersonalComputers.com,whichhesold toatechnologyfirminChicagoin2010.

AftersellingPerformancePersonalComputers, PearsallfurtheredhisstudiesatWayneState UniversityLawSchool,wherePearsallwasaCarl ZiembaScholarandobtainedhisJurisDoctordegree in2013,specializinginBanking,Corporate,Finance, andSecuritiesLaw.Pearsallcontinuestobe accreditedbytheStateBarofMichiganasacertified attorney.Pearsall’spost-graduateprofessionallife reflectshispassionforgolfcoursemanagement,golf life,technology,legalcounsel,andentrepreneurship, resultinginacoherentandremarkablejourneyinthe lastdecade.

Beforegettingintothegolfbusiness,Pearsallworked forDetroit-areaNexteerAutomotive,a$3billion-plus companythatsuppliedautomotivepartstoglobal OEMs.Pearsall,whowasthecompany’sCorporate InformationTechnologyandIntellectualProperty LegalCounsel,alsomanagedtheIPOprojectduring thecompany’slistingontheHongKongStock Exchange,handlingcorporateandsecurities compliance,capitalmarkets,andIPportfolio management.

Afterpracticinglawforthreeyears,Pearsall successfullylaunchedhisfirstgolfindustrytechstartupin2014,securing$650Kinseedfundingfor Detroit-basedGolflerHoldingsCorporation.He directedsoftwaredevelopment,builtarobustsales team,andserved80golfcourseclients.In2017, PearsallsoldthecompanytoDallas-basedSupreme Golffor$4.2million.Inthefollowingtwoyears, PearsallservedasSupremeGolf’sPresidentand GeneralCounsel,offeringlegalcounseland overseeingtheSolutiondivision’soperations. Simultaneously,PearsallservedastheManaging

PartnerofFlushingValleyGolfandCountryClub.FlushingValley wasthetestinggroundforthecompany’sresearchand developmentand,ultimately,somethingevenbigger–Club Caddie.

Naturally,Pearsallistransfixedtothisdayontwoofhispassions–golf,andtechnology–ashecontinuestoserveasCEOofClub CaddieHoldingsInc.,whichwasacquiredbyJonasin2020,and ManagingPartnerofhislatestgolfownershipventure,Warren ValleyGolfCourse,thehistoricDonaldRoss-designedlayoutthat PearsallcompletelyrenovatedjustoutsideofDetroitwhereitall beganforhim.

ClubCaddie:BornfromCuriosityandInnovation

Insomerespects,ClubCaddiefounderJasonPearsallcancredit FlushingValleyGolfClub,theavidgolfer’sforayintothegolf courseownershipbusiness,forthesparkthatledtohislatest cutting-edgetechnologystartup.In2015,Pearsallencounteredan operationalchallengethatwasunacceptable.Theissue:alackofan all-in-onecloudsolutioncapableofeffectivelymanagingthe intricatedemandsofhissemi-privategolfcourseandbanquet operation.Thefrustrationexperiencedbytheclub’svarious

departments,unabletoefficientlyoperateand coexistacrosssixdifferent technology/softwareplatforms,provedtobe thegenesisforClubCaddie.

AfterClubCaddiefirstseamlesslysolvedthe needsofhisfacility,PearsalltookClub Caddietoothergolffacilitiesfacingsimilar situationswithantiquatedorineffective softwaresystems.AndjustlikeFlushing Valley,ClubCaddiewasahitonceagain.

In2020,afortunateturnofeventsoccurred whentheverticalmarketsoftwaregiantJonas SoftwarerecognizedClubCaddie’spotential andacquiredthecompany.JonasSoftwareis thehospitalitydivisionoftheverticalmarket softwaregiantConstellationSoftware-a wildlysuccessfulcompanythatispublicly tradedontheTorontoStockExchange.Now, withmajorcompanybacking,Pearsall’slatest techstartupisexperiencingunprecedented growth.What’snoteworthyabouttherecent

acquisitionofClubCaddieisthattheentire foundingteam,consistingoftheoriginalfour co-founders,joinedthenewownershipgroup, ensuringasmoothtransition.Sincethen,Club Caddiehasrapidlyexpandeditsservices, cateringtovariousgolfandresortproperty clientele,includingSCO(SingleCourse Operator)destinationsandlarge-scaleMCO (Multi-CourseResortandOperators)with facilitiesnationwide.SomenotableMCOs thathaveembracedClubCaddie’stechnology suiteincludeArcisGolf,GreatLifeGolf, TouchstoneGolf,SierraGolfManagement, andX-GolfAmerica.

DespitebeingacquiredbyJonasSoftware, oneoftheconstantsbehindtheClubCaddie technologyplatformistheleadership,ledby Pearsallandhisteamofco-founders.This continuityiscrucialbecauseClubCaddie’s foundationisrootedintheinsightsand commonexperiencesofgolfcourseowners andoperatorsalike.

COVER STORY

TurningAdversityintoOpportunities

Thepandemicdramaticallydisruptedglobaleconomics,adversely impactingnumerousindustries.However,thegolfindustryexperienced anationwiderenaissance,withgolfcoursebusinessboomingbyall metrics,fromparticipationtorevenuegrowthandoverallgeneral interest.Ofcourse,theoutdoorrecreationalnatureofgolf,beingasafe placetobeandplaythegame,playedapivotalroleintherejuvenated natureoftheindustry,accordingtoPearsall.

“Due to golf being an outdoor activity, COVID was good for golf, which helped us gain more clients,” Pearsalladded.Itisworthnotingtherole technologyplayedinthistransformationalperiodasnewtechnological advancementsemergedtoaddressthechanginghabitsofgolfersand membersatpublicandprivatefacilitiesandultimatelysimplifythe managementofthegolfindustry’smanydifferentbusinessunits.

Forinstance,oneofthepopularsolutionstheseemergingtechnology platformsprovidedwasallowinggolfersand/ormembersandvisitorsto bookteetimes,ordertakeoutmeals,andconductgeneralonline membershipbusinessatatimewhenpersonalcontactwasbeinglimited asmuchaspossible.Ironically,theeaseofincreasinglyconductingecommercetransactionsiscommonplaceformostconsumersthesedays.

Yet,itwasaconceptslowtobewidelyadopted bygolfcourseownersandoperators. Consequently,thesecloud-basedprogramsand applicationsinitiallyintroducedbymanygolf operatorsasasolutiontothecoronavirus pandemicarebecomingmorecommonly embraced,andthegolfcoursebusiness remainsbusierinpartduetotheongoing technologyrevolutionsweepingthroughthe backofficesofgolffacilities.

WhyChooseClubCaddie?

ClubCaddie’soverarchingmissionrevolves aroundaccessibility.Thecompanyaimsto makehigh-quality,cloud-basedgolfcourse managementsoftwareavailabletoawide rangeofgolfcourses.ClubCaddie’sunique approachinvolvestransparentmonthlyfees, ensuringaffordabilityandsimplicity

AnotherattractiveelementofClubCaddieis theabilitytoefficientlymanagebothprivate andpublicgolfcourses,makingtheplatforma valuableassetforvariousestablishments. Moreover,ClubCaddie’ssoftwareprovides automatedtrendandMIR(Management InformationReport)reports,streamlining essentialoperationaldata.Furthermore,it seamlesslyintegrateswithmostaccounting systems,simplifyingfinancialmanagement.

ThemostdistinctiveedgeofClubCaddieis evidentinitsdevelopmentprocess.Every aspectofthesoftwareundergoesrigorous testingandrefinement,guidedbyateam comprisingPGAprofessionals,Foodand BeverageDirectors,EventCoordinators,GMs (GeneralManagers),andRevenueManagers. ThisdiverseexpertiseensuresthatClub Caddie’ssoftwareseamlesslyalignswiththe practicalneedsofgolfcourseoperationsonall levelsofsizeandscale.

ClubCaddieisalsoactivelyengagedwithin theecosystemofallfacetsofthegolfcourse industry.Forinstance,Pearsallandthe companycanbeseenexhibitingattheannual

GolfBusinessConferenceheldbythe NationalGolfCourseOwnersAssociation,the PGAShow,GolfInc’sStrategySummit,and ClubCaddieproudlysponsorstheprestigious Multi-CourseResort&OperatorsRetreat, demonstratingtheirdedicationtoindustry involvementandlong-termrelationships.

MaximizingCustomerSatisfactionfor SmoothBusinessExpansion

CustomersupportisacornerstoneofClub Caddie’sservice.Theytakeprideinhaving oneoftheindustry’slargestsupports,training, andprofessionalservicesteams,ensuring assistanceisreadilyavailablewhenever needed.Moreover,theircommitmentto improvementextendsbeyondtheinitial purchase.ClubCaddieconsistentlyprovides monthlysystemenhancements,ensuringits softwarecontinuallyevolvestomeetthe changingdemandsoftheindustry

OneofthemostcompellingaspectsofClub CaddieisitsSoftware-for-LifePolicy. “Unlike other companies that charge for major product upgrades, we do not,” Pearsall emphasizes. “Through our Software-for-Life policy, we guarantee our commitment to enhancing and developing applications that best suit the long-term technology needs of our clients.” Thiscommitmentisrootedin ClubCaddie’srecognitionoftheevolving businesslandscapeandthesignificanceof stayingdynamicandrelevantinagolfcourse businessthathasmanymovingbusinessparts andrevenuechannels.

Furthermore,asapartoftheJonasSoftware family,ClubCaddiebenefitsfromthestability andsupportofitsparentcompany, ConstellationSoftwareInc.Thisstrong financialfoundationensuresClubCaddiecan upholditsSoftware-for-LifePromise.

ConstellationSoftwareInc.isapowerhouse, rankingasthesecond-largestsoftware companyinCanada,andithasearned

prestigiousaccolades,includingrecognitionas oneofCanada’s50BestManagedCompanies.

Lastly,itisworthhighlightingtheassurancethat ClubCaddiehasstayingpowerforitsclients.In otherwords,aspartoftheJonasSoftware family,ClubCaddieisprotectedfrombeing acquiredbycompetitors,ensuringcontinuityfor clientswhorelyonthecompany’ssoftware solutions.Thisguaranteeofferspeaceofmindto thoseseekingstabilityinboththeirshorterand longer-termtechnologicaltools.

ApproachtoTeamDynamics

Pearsall’sClubCaddieteamfollowsawelldefinedphilosophyanchoredincorevalues. Thesevaluesserveasguidingprinciplesthat shapetheteam’sinteractionswithclients, decision-makingprocesses,andday-to-day operations.

Onefundamentalaspectofthisphilosophyisa companyculturethatrecognizestheimportance oflearningfrommistakes.Thisgrowthmindset approachisclearandbeginsatthetop,with Pearsallleadingbyexample.Theteamis encouragedtobeaction-driven,constantly seekingopportunitiesforimprovement. Importantly,employeesarenotonlywelcometo makemistakesbutthey’realsoexpectedtofail onoccasion.Thisexpectationdoesnotindicate leniencybutacknowledgesthatmistakesprovide valuablelearningexperiences.Byembracing theseerrors,Jason’steamcanworktowards honingtheirskillsandachievingahigher performancestandard.

Inadditiontoembracingmistakes,Pearsall instillsacultureofaccountabilitywithinthe team.Eachmembertakesresponsibilityfortheir actionsanddecisions,ensuringtransparencyand trustamongcolleagues.Pearsall’steamalso maintainsacustomer-centricperspective.Every actionanddecisiontheteammakesisevaluated basedonhowitbenefitstheclient.This commitmenttoprioritizingthecustomer’sneeds ensuresthatclientsatisfactionremains paramount.

CommitmenttoInnovation

ClubCaddie’scommitmenttoinnovation servesasadrivingforcebehindthebusiness. Thisdedicationisevidentthroughthepractice ofregularlyintroducingnewproductsand softwareupgrades,whicharedistributedevery month.Theseupdatesencompassmorethan mereadditions;theyentailacomprehensive methodology,incorporatingenhancements, meticulousbugassessments,andfixes.The overarchingobjectiveistoprovideclientswith aseamlessandtrouble-freeexperience.

Furthermore,theClubCaddiestaffapproaches golfcluboperationsholistically.They meticulouslyexamineeveryfacetoftheclub, leavingnostoneunturned.Thisscrutiny encompassesallaspectsoftheclient’sfacility, whetheritbetherestaurantandbanquet business,golfrounds,orgolfshopinventory control.Theultimategoaliscrystalclear:to enhanceandoptimizeeveryaspectofthegolf course,ensuringamoreefficientand enjoyableexperienceforbothgolfing customersandgolfcoursestaff.

BalancingBusinessandPleasure

Beingapartofthegolfindustryholds significantmeaningforPearsall.Itisnot solelyabusinessendeavorbutapassionand privilegethatallowhimtocombinehislove forthegamewithhiswork.Hisinvolvement inthegolfbusinessgoesbeyondamere profession;it’saprofoundpersonalinterest rootedinhisloveforthegame.

Workingonagolfcourseoffersaunique opportunitytomergebusinesswithpleasure.It isachancetocollaboratewithfriendswho shareacommoninterest.PearsallandhisClub Caddiecolleagueshavetakentheirenthusiasm astepfurtherbyeitherplayinghigh-level professionalgolfintheirpreviouscareersat onepoint,pursuingPGAProfessionaland/or ClubManagersAssociationofAmerica certification,or,inthecaseofPearsall,even owningand/orrunninggolfcourses.This elevatestheirjobbeyondtheordinary;itis

akintoplayinggolfwithfriendsandfamily,fosteringdeep connections.

AdviceforAspiringEntrepreneurs

Asdemonstratedbythesuccessofhisentrepreneurialendeavors, nottomentionhisrichacademic,business,andlegalbackground, Pearsallofferskeeninsightsintothequalitiesthatshapedhis successfulentrepreneurialcareer.Hisdecisionstoaddress industrychallengeshaveproventobesmartbusinessmoves. Followingareacoupleofsnippetsofvaluableadviceforother aspiringentrepreneurs.

● Thereisalwayssomebodychasingthepathyouareon. Becauseinchesofseparationmakeorbreakstart-ups, youmuststaycommittedtoworkingharderthanyour competitors.

● Ifyouwanttobethebestatanythingthatyoudo,you needtospendeverywakingmomentthinkingaboutand workingonit.That’swhyit’ssoimportanttomakesure youarepassionateaboutwhatyoudo.

“As with any good investment, your software should continue to grow, meeting the ever-changing needs of your business.”

Baird Inc.

Management-EricBaird(CEO)

URL- www.bairdinc.com

Founded-2013

Description-Bairdprovidesalternativefinancialpossibilities forsmall,growing,andestablishedenterprisesthatmaynot meetthestandardsoftraditionalcapitalmarkets.Thebusiness iscommittedtomaintainingadiverseinvestmentstrategy, withaparticularemphasisonsecuredandasset-based lending,privateequity,andcommercialrealestate

Carnaval Art

Management-ConnieAnsaldi(CEO)

URL-www.marketplace.carnaval.art

Founded-2021

Description-CarnavalArtisaloyaltynetworkthat includesablockchain,wallet,andportal Itbeganasa carefullycuratedNFTmarketplaceofIbero-American artistsontheRootstocksidechainoftheBitcoin blockchainnetwork.

Cloud4Wi

Management-AndreaCalcagno

(CEOandCo-Founder)

URL-www.cloud4wi.com

Founded-2014

Description-Enterprisescanuseitscloudplatformto provideautomatic,secureWiFiaccessandunleashcreative location-awareexperiences,allwhilecreatinggreat businessoutcomesandguaranteeingeffectiveservice administration

Club Caddie

Management-JasonPearsall(FounderandCEO)

URL-www.clubcaddie.com

Founded-2019

Description-ThemaingoalofClubCaddieistomake itselfaccessible.Thecompanywantstoprovidea varietyofgolfcourseswithtop-notch,cloud-basedgolf courseadministrationsoftware.

dereOida Pty Ltd.

Management-KarlFriesenbichler (CEO)

URL-www..dereoida.com

Founded-2018

Description- Thecompany’smissionistoreduce humanmistakes,warehousingandlogisticalconcerns, andincreaseproductaccessibilityforeverybody.

DereOida’spurposeistodevelopthegreatestproductin thebusiness,withastaffcommittedtopushing innovationandqualityinalltheydo

DNBC Financial Group

Management-JimmyLee(CEO)

URL-www.dnbcf.com

Founded-2017

Description-Thecompanyhasquicklyexpandedto assistbusinessesandindividualsthroughoutEuropein loweringthecostofshippingandspendingmoney abroad,collectingpaymentsfromworldwideclients, movingfundsbetweenforeignoperations,andreducing theriskofcurrencychanges

Esposito Intellectual Enterprises, LLC

Management-BrianJ.Esposito(FounderandCEO)

URL-www.eie.rocks

Founded-2001

Description-Theorganization’sgoalisto‘identifyand supportthemostinnovativeanddisruptivecompaniesin theworld’Thebusinessmakesinvestmentsinstartupand expandingbusinessesthathavetheabilitytocompletely transformtheircorrespondingsectors

Finrenes

Management-PetteriSalonen

URL-www.finrenes.com

Founded-2013

Description-FinrenesisaFinnishcompanyspecializing ininnovativetechnologyforconvertinglignocellulosic wastebiomassintobiogasandbrownpellets Their patentedsteam-basedprocessefficientlybreaksdown biomass,enablingefficientconversionintovaluableenergy resources (CEO)

ROUNDB

Management-RuiMartins(CEOandFounder)

URL-www.roundb.pt

Founded-2019

Description-ROUNDB,headquarteredinLisbonwith globaloffices,isahigh-techconsultancyspecializingin telecomnetworks.Over100expertsofferconsulting, technicaladvisory,outsourcing,engineering,geoservices,andcustomapplications.Aimingtoexpand, innovate,andexcelintelecomsolutions

Yarway Group

Management-LukeWhitening(ChairmanandCEO)

URL-www.yarwaygroup.com

Founded-2018

Description-TheYarwayGroupisarisingbusiness thatismakingadifferenceintheglobe Theyare dedicatedtoemployingtechnologyandservicesto betterpeople'slives,communities,andtheenvironment

“Always

stay focused on your goals and vision without compromising your ethical values,” concludes Karl

An Icon of cellence driving Multifold Growth arehouse utomation Industry

Karl Friesenbichler

Karl Friesenbichler

Meettheexhilaratingleader andanA.I.nerd,Karl Friesenbichler CEO ,the of Atrue dereOidaPtyLtd entrepreneuratheart,Karl’svisionfor supplychainmanagementand thewarehouseautomation industryisexceptional. Givingwingstohis passion,Karlbuilthis brainchildwithhis knowledgeand experience.Hisabilityto takerisks,dealwith multiplechallenges,and translatethehighlycomplex processesofsupplychainmanagement andwarehouseautomationintoa languageeverybodyunderstands makeshimstandoutfromothers.He findscustomizedsolutionsforevery projectandchallengehefaces.

“I was drawn into the warehouse management industry very early during an internship in the United Kingdom. I developed one of the first applications to allow retail stores to trigger replenishment from warehouses via a small handheld scanning terminal and a modem,” Karladds.

Automated Systems Control

“The intricate dance of goods flowing through a business’s supply chain immediately attracted me and became my passion. Even after twenty years, this industry will keep you on your toes as it is ever-changing,” Karl continues.

CreatingaSolution,Layinga Foundation,andBuildinga Legacy

AnInternshipthatTurnedintoa Full-FledgedCareer

Karlgraduatedwhenhewas17and decidedtotravelandexperienceother culturesandlanguages.Whileabroad, hedidaremotedegreewhileworking full-time—somethinghedoesn’t recommendtoeveryone.

Karlsharesthestoryof thecompany’sinception anditsmissionandvision.

andautomationinawarehouse.He wasfrustratedwiththefactthat differentsoftwarecontrolsystemswere requiredtomanageautomationin additiontothewarehousemanagement system.Karlthought,“Whynothavea singlesourceoftruth?”Thus,theidea ofa“UnifiedControlSystem”was born.

Initially,thecompany’sproduct, doWarehouse,wasdevelopedasa hobby,withthefirstversionbeing goodbutnotgreat.Afterlearningfrom thefirstversion,theteamdeveloped version2,whichtheyknewwas outstandingandwouldprovidereal benefitstocustomers.

Flexible workflows

Foundedin2018,dereOida cameintobeingoutof necessity,asKarlwasworking foraglobalplayerinhisindustryand noticedaneedforasuperiorsoftware producttomanageprocesses,people,

Thecompany’svisionisto eliminatehumanerrorand warehouseandlogistics issuesandimprove accessibilityto productsforeveryone.

Themissionof dereOidaistocreate thebestproductinthe industry,withateam dedicatedtodriving innovationandexcellencein everythingtheydo.

Future-ProofWarehouseOperations

Karlassertsthattheeraofinflexiblewarehouse managementsystemsthatcannotbemodifiedor canonlybemodifiedatasignificantexpenseis over.Instead,businessesrequireasystemthat swiftlyadaptstoevolvingbusinessconditions andneeds.Heemphasizestheimportanceof havingadynamicandagilesysteminplace thatcanproactivelyrespondtothechanging demandsofthemarketplace.

Thecompanyfocusesonprovidingawarehouse managementsuitethatcaterstotheneedsof customersseekingafuture-proofsolutionfor potentialautomationorthosewhorequireasoftware suitetounifydistinctareasoftheirwarehousethat arealreadyautomated.Theirtargetaudienceisnot limitedtoaparticularindustrybutrather encompassesanybusinessthatneedsa comprehensiveandadaptablesolutiontooptimize theirwarehousemanagement.

ByofferingthedoWarehousesoftwaresuite,whichis bothversatileandimpartial,thecompanyempowers itsclientstopromptlyadjusttoshiftingbusiness conditionswithoutcompromisingtheirservice standards.Ultimately,itcomesdowntohavinga trustworthyallywhocandeliveraproductthatcan seamlesslyconformtotheevolvingneedsoftheir clients.

SimplifyingWarehouseManagement

AttheheartofdereOida’sofferingsistheirunique product,doWarehouse,whichcombineswarehouse managementfunctionalitywithagnosticwarehouse control.Unliketheir competitors, customerscanuse onesoftware productto manage theirmanual warehous eoperations and control automati on, includin g conveyo rs,ASRS(or AMR) systems,and other solutions.

onewarehouse,providingcustomerswithacosteffectivesolutiontomanagetheirwarehouse processes.dereOida’ssolutionisdesigned withfulltraceabilityandtransparency, enablingcustomerstoseetheactualcost ofanytaskconductedinrealtime.This featurecanbetracedbacktoaspecific workstep,order,orderline,oruser, providingoneofthemostpotenttools forcontinuousimprovement.

OneofthekeybenefitsofusingdoWarehouseisits abilitytocontroldifferentautomationvendorswithin

Furthermore,doWarehouseisalsodesigned tobeconfigurable,allowingcustomersto changeprocesseswithoutincurringadditional softwarechanges.Thisflexibilityiscrucialto adaptingdoWarehousetoever-changingbusiness requirements,therebyavoidingthecostofsoftware changes.

DecodingtheRoleofanEntrepreneur

AstheCEO,Karlbelievesthatyouareresponsible foreverythinginyourbusiness.Inhisjourney,hehas beenfortunatetohaveterrificmentorsontheway andlearnedearlyonthatyouneedtobuildateam aroundyouthatcomplementsyourskillsetandtrust themtodotheirjob.

Today,Karlseeshimselfmoreasacoachthana businesscaptain,enablinghisleadershipteamtolead thebusiness.

RealAccomplishmentsareBeyondAwards

Whenitcomestoachievements,hismostsignificant achievementisfoundingdereOidaandseeingthis businessgofromideatomultinationalplayer Asfor accomplishments,heinsteadcallsthemexperiences; speakingataUnitedNationsconferenceinCambodia onhowsupplychainandlogisticsautomationcan transformlabormarketsinemergingeconomies comestomind.

Nowadays,hegivesbacktoemergingtalentsinthe warehousemanagementindustrybysharinghis experienceandknowledgeandguidingthemintheir path,whichisalsoveryrewardingforhim.

Thecurrentscenarioofglobalbusinessleadershipis Process execution control Process

Karl’sPerspectiveonGlobalBusinessLeadership

dynamicandconstantlyevolving,drivenbyfactors suchasglobalization,technology,changingcustomer preferences,andgeopoliticalshifts.Leadersneedto adapttothesechangesandnavigatetheir organizationsthroughuncertaintyand disruption.Theyneedtobeagile andinnovativeandhaveaclear visionofwheretheywanttotake theirorganizations.

Multiple warehouses

Tostayrelevantamidstchanging leadershipstyles,itisessentialto keeplearningandupgradingyour skills.Leadersneedtobeawareofthe latesttrendsandbestpracticesintheirindustry andbeyond.Theyshouldalsobeopentonewideas andperspectivesandbewillingtoexperimentand takerisks.

Networkingandbuildingrelationshipswithpeersand mentorshelpKarlstayrelevant.Helearnsfrom others’experiences,exchangesideas,andgainsnew insightsintohisleadershipapproach.

Leadersshouldfocusondevelopingtheiremotional intelligence,empathy,andresilience.Theyshouldbe abletoconnectwiththeirteams,buildtrust,and motivatethemtoachievetheirgoals.Theyshould alsobeabletomanagetheirstresslevelsandadaptto change.

StayingProactiveisaMassiveAdvantageforthe LongerRun

Beingproactiveisacriticaltraitforanyleader, particularlyintoday’scompetitivebusiness environment.Proactivityallowsleaderstostayahead ofthecompetition,makebetterstrategicdecisions, andensurethattheirorganizationispreparedfor whateverthefuturemaybring.Italsoenablesthem toidentifyopportunitiesthatothersmightmissand takeadvantageofthembeforecompetitorscan.

TheArtofWork-LifeBalance

Maintainingagoodwork-lifebalancerequiresdaily effort.Itistemptingtoleantowardswork,especially ifyouleadastartup.Makingtheconsciousdecision nottoworklatehoursandallowtimeforfamilyand friends,aswellassports,helpsKarltobalancehis busyschedule.LivinginSydney,heisoftenoutdoors

andlikestoexplorenatureinandaroundthecity

Karl’sImpeccablePieceofAdviceforBudding Business

Leaders

Asadecoratedleaderwithawealthofexperience, Karlimpartsvaluableadvicetoaspiringbusiness leaderswhoyearnforsuccessintheirchosen fields.Hebelievesbuildingacompetentteamthat complementsone’sskillsetandsharesthesame visionandgoalsiscrucial.Headvocatesembracing innovationandbeingopentochangesintheindustry astheworldisconstantlyevolving.

Furthermore,Karlunderscoresthesignificanceof continuouslearningandcultivatingacurious mindset.Hesuggeststhatonecangainvaluable insightsfromotherleaders’adviceandexperiences, servingasatreasuretroveofleadershipideas.

Local language supported

“do Warehouse is the key ton successful warehouse control through automation, enabling educated decision-making, accurate insights, and accelerating business growth.”

CEO & Founder | ROUNDB

Meetthedistinguishedleader, RuiMartins,theCEOand FounderofROUNDB Coveringallareasoffiberoptic developmentwithspecializationand customersatisfaction,ROUNDBhas markeditspositioninthe telecommunicationsindustry.Amaster ofhistrade,Ruiisspearheadinghis companywithleapsandboundsand envisionsreachingthetopofthe pyramidinthenearfuture.Hissheer passionanddedicatedprincipledwork arehelpinghimsailthemanyseasof success.

ATrailblazerintheWorldof GeographicInformationSystems

Ruibeganhiscareerwithadegreein electricalengineering,andsoonafter graduation,hejoinedaPortuguese multinationalcompanythatintroduced himtotheworldof Geographic Information Systems.Thisnewarea piquedhisinterest,andhequickly becameavaluableassettothe company.Heservedthecompanyfor twodecades,risingthroughtheranks andeventuallybecomingabusiness manager.Hewentontomanageother businessareasbeforebecoming DirectorofTelecommunications.

In2015,Ruimadethebolddecisionto leavehissteadyjobandstarthisown company.Inthefirstyear,heprovided consultationservicesforseveral companies.However,itwashis exposuretotheFrenchmarketthat sparkedhisinterest.TheFrenchmarket wasdevelopingitsfiber-optic networks,andRuisawanopportunity

Ruiseizedtheopportunityandfounded ROUNDB,acompanydedicatedto providingcutting-edgefiber-optic networksolutionstoclientsacrossthe globe. “It was too fast to realize that I was again starting an engineering project in this area with ROUNDB.

RUI MARTINS

A Trailblazer Revolutionizing the Fiber-Optic Network Industry

From there on it was consolidation and growth,” Ruisays.

DecodingROUNDB

ROUNDBwasfoundedinLisbon, Portugal,in2015,andbeganwith smalltelecommunicationsprojectsin PortugalandFrance.Rui’svisionfor ROUNDBwastocreateaturnkey projectthatincludedafiber-optic networksurvey,planning,anddesign, allowingthecompanytoestablisha centralizedofficeinPortugalcapable ofexportingglobally

Thecompany’smissionistoprovide servicesandrelationshipsthatpromote well-being,createvalue,andensure thesustainabilityofthebusiness.It aspirestobethebestoptionfor customers,employees,andsuppliers forthequalityofitsproducts,services, andrelationships.

In2017,ROUNDBwonacrucial projectthatmarkedthestartofan incrediblejourney.Today,thecompany hasoperationsinsevencountries, includingtheUSA,UK,France,Spain, andGermany,andemploysaround120 people.

ROUNDBisnowagroupoffive companies,withheadquartersin

Portugal,France,andtheUnited Kingdom.Thegroupisdividedinto twoactivities,Telecommunications, andRealEstateDevelopment,andhas establisheditselfasaleaderinboth fields.

CreatingValueandSustainabilityin theTelecomIndustry

UnderthevisionaryleadershipofRui, ROUNDBprovidesexclusiveservices andsolutionsthatsetitapartfromits competitorsinthetelecommunications industry Thecompanyspecializesin planninganddesigningfiberoptic networksandexecutesallphasesofthe chain,includingsurvey,design, support,construction,andas-builts.It alsooffersconsultingservices, feasibilitystudies,andnetwork optimizationthroughintelligenttools thatemploysophisticatedalgorithms formorecomplexoperations.

ROUNDBprimarilytargetsthe telecommunicationsindustrywitha missiontobecomeagloballeaderin planninganddesigningfiber-optic networks.Thecompanydeveloped intelligentanalysisanddesigntools thatoptimizenetworkplanningand design,reducingconstructioncostsfor itsclients.

Whilethecompany’stechnical capabilitiesareimpressive,itisthe emphasisoncommunication,trust, quality,capacity,anddeadlinesthat trulycaptivatesitscustomers.The company’smotto “Once a client, a client forever” illustratesitsdedication tocustomersatisfaction.

BuildingaPositiveWorkCulture

AsthefounderandCEOofROUNDB, Ruishoulderstheimmense responsibilityofleadingacompany thatplacesastrongemphasison internallaborandemployeewellbeing.Oneofhismostimportant responsibilitiesistoconstantlyattract businesstosupportROUNDB’s growthandretainitstalentedteam.

Ruiispassionateaboutcreatinga positiveworkculturewherepeoplecan thriveandthisisreflectedinthe variousbenefitsandsocialinitiatives thatthecompanyoffers. “One of our main goals, and mine in particular, is to create an organization where people feel good,” addsRui.

InrecognitionofROUNDB’s achievements,thecompanyhas receivednumerousawardsand accolades,includingthePMELíder andTOPSCORING5%awards.The

companyisalsoISO9001-2015certified,demonstratingits commitmenttoqualityandexcellence.Thesehonorsarea sourceofgreatprideandmotivationforRuitokeep pushingthecompanyforward.

LeadershipinaChangingWorld

Ruihasaclearperspectiveonthecurrentscenarioofglobal businessleadership.Accordingtohim,leadershipneedsto beinclusive,andbasedonprinciplesofcommunication, trust,andaccountability.Hebelievesthatweareina differentworldnow,withnewvariablessuchas globalization,telework,andanewmindsetofyounger workerswhoseekwell-beingastheirfirstneed.

Ruialsoemphasizestheimportanceofbeingproactiveina competitivebusinessenvironment.However,heemphasizes thatproactivityisnotlimitedtoexternalfactors.Itismore importanttobeproactivewithintheorganizationby supportingemployeedevelopmentandgrowth.

Tostayrelevantamidstchangingleadershipstyles,Rui ensuresthathegivesthemanagementteamallthetoolsand includestheminacultureofsharingwhilemaintaining rigor.Furthermore,hebelievesinincorporatingnewsocial benefitsintotheproductivelinesfromtheperspectiveof sharingandinclusion.

FromtheBoardroomtotheGreatOutdoors

Ruiunderstandstheimportanceoftakingabreakfromthe fast-pacedcorporateworldtoenjoylifebeyondtheoffice walls.Heprioritizeshisinterestsandhobbies,which includetraveling,sports,reading,andspendingqualitytime withhislovedones.

Maintainingaperfectwork-lifebalanceiscrucial,andRui achievesthisbydedicatingtimetohispersonalinterests, thusrejuvenatinghimselftoreturntoworkwithfreshideas andaclearmind.

PearlsofWisdom

Asanesteemedleaderintheindustry,Ruihassomewords ofwisdomforbuddingentrepreneurswhoaspiretoexcelin theircareers.Accordingtohim,businesssuccessis primarilyaboutinvestinginpeople,therealdrivingforce behindanyorganization. “In this way, I suggest betting on the training of staff and setting an example,” assertsRui.

Ruiemphasizestheimportanceofhavingaclearvisionand communicatingiteffectivelytotheentireteam.Healso highlightsthesignificanceofbeliefandresilience,asthe roadtosuccessisoftenfraughtwithchallengesand obstacles.

“ROUNDB makes the difference because it develops, analysis, and designs tools that allow it to obtain the best solutions for its customers.”

10 Best AI Chatbots of 2023

Areyoureadytoengageinaconversationlike neverbefore?WelcometotheworldofAI

Chatbots,wheretheboundariesbetweenhuman interactionandartificialintelligenceblurinto aseamlessexperience.Fromprovidinginstant assistancetosimulatinghuman-like conversations,theseintelligentvirtualassistantsare heretocaptivateyourattentionandleave youamazed.ThefutureholdsgreatpotentialforAI chatbots,andthequestforthebestisan ongoingjourneyfueledbycontinuousimprovement andbreakthroughsinartificialintelligence.Inthis blog,we’lldiscoverthebestAIChatbots revolutionizingcommunication andtransforminghowweengagewithtechnology.

1.ChatGPT

●Model:OpenAIGPT-3andGPT-4

●Uses:Generatetext,solvemathproblems,and coding

●Price:Free

ChatGPT,developedbyOpenAI,isanadvanced languagemodelthatcombinesvast knowledgeandlinguisticcapabilities.Itservesasboth aknowledgeablecompanionanda creativeassistant,engaginginmeaningful conversations,providinginformation,andassisting withwriting.Constantlylearning,itstrivestodeliver optimalresponses,delightingusersas theyexploreknowledgeandunleashtheirimagination. BysubscribingtothePlusplanfor $20permonth,userscanaccessthisenhancedmodel andinternetbrowsingthroughtheBing plugin.

2.ChatSpot

●Model:OpenAI’sGPTmodels

●Uses:Keywordresearch,Runreports,etc.

●Price:Free

ChatSpotisachatbotcreatedbyOpenAIthatoffersa newlevelofconversational intelligence.Itusesadvancednaturallanguage processingtoengageusersininformative, creative,andenjoyableconversations.ChatSpot continuouslyexpandsitsknowledgeto deliverpersonalizedandaccurateresponses,making

everyconversationexceptional.Withits intuitiveinterface,ChatSpotopensdoorstonewrealmsof informationandimaginativediscussions.

3.BingChat

●Model:OpenAI’sGPT-4

●Uses:NPLandmachinelearning,conversationaltool

●Price:Free

BingChat,oneofthebestAIchatbotsdevelopedby Microsoft,isdedicatedtodelivering exceptionalassistanceandvaluableinformationtousers. WithitsadvancedAIcapabilities, BingChatharnessesthevastknowledgebaseofBing, guaranteeingpreciseandtrustworthy responses.Throughcontinuousrefinementfromuser interactions,BingChatenhancesits understandingandprovidesinvaluableinsights.Asauserfriendlycompanion,iteffortlessly navigatesusersthroughtheexpansiveknowledge landscape,ensuringaseamlessand rewardingexplorationexperience.

4.CopyAI

●Model:OpenAIGPT-3

●Uses:Contentcreation

●Price:Free

CopyAI,anAIchatbotdevelopedbyOpenAI,iswidely recognizedasatopperformerinthe industry.Itproduceshigh-qualitycopyforvarious purposes,includingmarketing, copywriting,andcreativewriting,withimpressiveresults. CopyAI’sconstantquestfor knowledgemakesitaninvaluabletoolforusersseekingto achievetheircommunication goalseffortlessly.Itspremiumplan,whichstartsat$49per month,providesunlimitedaccess toallservices,addingtoitsuniquevalue.

5.OpenAIPlayground

●Model:OpenAIGPT-3andGPT-4

●Uses:CancreateautomaticrepliesinGmailorSlack

●Price:Free

OpenAIPlaygroundisaninteractiveandflexibleplatform thatallowsuserstoexperiment withAImodels,includingChatGPT.Itoffersauser-

friendlyenvironmentforrefining models,generatingtext,and communicating.Itisanexcellent resourceforAIeducationand creativity,andthosewhosignupfor OpenAIreceivean$18credittostart. Themost advancedAImodelcangenerateabout 650,000words;thefreecreditsare validforthree months.TheOpenAIpricingpage containsmoreinformationon additionalservicesandtheir associatedcharges.

6.Jasper

●Model:OpenAI’sGPT-3

●Uses:YouTubevideoscripts,blog posts,LinkedInprofiles,etc

●Price:Startsat$39/month Jasper,OpenAI’sintelligentAI assistant,isproficientin comprehendingandaddressinguser inquiries.Leveragingadvanced algorithmsanddeeplearning capabilities,Jasperdelivers preciseassistancebyanswering questionsandfacilitatingtask completion.Continuously evolving,Jasperstrivestobean invaluablecompanion,enriching knowledgeandenhancing productivitythroughdependable support.Subscriptionoptionsinclude Creatorat$49/mo billedmonthly($39/mobilledyearly) andTeamsat$125/mobilledmonthly ($99/mobilled yearly),whileBusinessplansare customizedtomeetspecificneeds.

7.YouChat

●Model:OpenAI’sGPT-3

●Uses:Math,coding,translating,etc

●Price:Free YouChatisaconversationalAI platformthatofferspersonalizedand top-qualitychat

experiences.ItwascreatedbyOpenAI andutilizedadvancedtechnologyto provide assistance,information,andcreative writingsupport.YouChatconstantly evolves,ensuring usershaveatrustworthyandenjoyable chatexperience.Whilethebasicplanis free,thereare optionsfora$3.99/monthbasicplan with250writingspermonthora $7.99/monthplusplan with1,000writingspermonth.

8.Chatsonic

●Model:OpenAIGPT-4

●Uses:Voicedictation,image generation,etc

●Price:Startsat$12.67permonth

ChatsonicisanexceptionalAIchatbot createdbyOpenAI.Itboastsadvanced conversational skillsandcanprovideengaging interactionsandhelpfulassistance.You canrelyon Chatsonicforhelpwithinformation, writing,ortohavestimulating conversations.TheAI continuouslylearnsandevolvesto providethebestpossibleresponses, makingitadelightful companiontoexploreknowledgeand engageinconversations.Youcantryit forfree,and businessescancustomizetheplanto enhancetheiroperations.

9.PersonalAI

●Model:ProprietaryGGT-P; OpenAI’sGPT-3

●Uses:Messaging,writingemails, creatingcontent,etc

●Price:Free PersonalAI,anadvancedtechnological solution,enrichesdailyexperiencesby delivering tailoredsupport.Byleveraging machinelearning,itlearnsfromuser interactionsto

comprehendindividualneedsand preferences.Fromtaskmanagementto offeringinsightful recommendations,PersonalAI optimizesdailyroutines.Its adaptabilityandcontinuous improvementresultinenhanced responsiveness.Empowering individuals,PersonalAI enhancesefficiencyandenjoymentin life.Toaccessthefullrangeof services,subscriptions startat$40permonth.

10.HuggingChat

●Model:OpenAssistantLLaMa

●Uses:Checkfactualerrors,etc

●Price:Free HuggingChatstandsoutamongthe bestAIchatbotsasaninnovative languagemodelcreated byOpenAI.Itsremarkableexpertisein facilitatingengagingconversationsis unparalleled.

Withitsextensiveknowledgeand

advancedlanguagecapabilities, HuggingChatassistsusers acrossdiverseprofessionsin informationsearchorcreativewriting. Continuouslyevolving throughconstantlearning, HuggingChatconsistentlydelivers optimalresponses,servingasa trustedcompanionforusersintheir pursuitofknowledgeandcreative expression.

Inconclusion,AIchatbotshave witnessedtremendousadvancements, withnumerousoptions claimingtobethebest.AsAI technologyevolves,weexpecteven moresophisticatedand efficientchatbotstoemerge,further enhancinguserexperiencesanddriving innovation acrossvariousindustries.Wehopethat readingthisblogonthebestAI chatbotshasprovided valuableinsightsintotheevolving landscapeofintelligentconversational agents.

MirrorReview’slateststoryshedslightonthelife andworkofanInfluentialEducationLeader whohastransformedcountlesslivesthroughthe powerofeducation.LukeWhiting(ChairmanandChief ExecutiveOfficer,YarwayGroup)iswell-knownforhis successinchairing,leading,andrunningstartupsandscaleupsacrossarangeofindustries,includingHealthtech, Adtech,Hospitality-tech,andservicebusinesses.With valuationsexceeding£20m,Lukehasestablishedhimselfas atruevisionary,providinginspirationalleadership, corporategovernance,andstrategicoversighttoeach ventureheembarksupon.

However,itwasLuke’spassiontocreateameaningful impactonpeople,places,andtheplanetthatledhimtoset upYarwayGroup.Thismission-drivenorganizationis focusedonleveragingeducationasavehicleforpositive change,inspiringindividualstoreachtheirfullpotential andcreateabetterworldforall.Inthisstory,Lukeshared hisuniqueleadershipphilosophy,whichhasbeenthe drivingforcebehindhissuccess.

FromSportandBusinessPsychologytoEducation LeaderExtraordinaire

LukeisaqualifiedSportandBusinessPerformance Psychologistwhoembarkedonhisfirstjourneyofselfemploymentattheyoungageof23.Hisworkwithhigh performersandeliteindividualsledhimtofeelacalling fromGodtosupportthedisadvantagedandmarginalized.

Lukerespondedtothiscallingbysettinguphisfirst educationbusinesswithinAlternativeProvision.His businesssupportedschoolchildrenatriskofexclusion, thosewithSEND(Specialeducationalneedsand disability),alongwithchallengingbehaviorsandmental healthissues.Althoughitwasatoughendeavor,hefoundit incrediblyrewarding.

“Education is so much more than imparting knowledge, it’s about cultivating an environment to give people hope and a future, and to support them in their own unique way to live healthy and fruitful lives and to thrive,” saysLuke.

Hispassionforeducationstemsfromhisdifficult upbringinginasingle-parenthousehold,wherehelosthis fatheratayoungage.Histeachersplayedaninstrumental roleinguiding,supporting,andcaringforhim,sparkinga lifelongcommitmenttopayingitforward.

In2018,Lukeexpandedintopost-16educationthrough YarwayGroup,andtherestishistory.Heisinspiredbythe workthatYarwayGroupandtheirsubsidiarybusinessesdo inchangingpeople'slivesthroughthevehicleofeducation.

Luke Whiting

The

Serial Entrepreneur with a Mission to Empower Through Education

CHAIRMAN & CEO | YARWAY GROUP

“Education is so much more than just providing programs or training and imparting knowledge. It's about supporting individuals holistically, by cultivating an environment to give people hope and a future, and to support them in their own unique way to live healthy and fruitful lives and to thrive.”

YarwayGroup:RevolutionizingEducationwith ChristianValues

YarwayGroupisagroupofcompaniesfoundedinthe UnitedKingdomin2018.ThegroupoperatesonChristian valuesandaimstomakeaneternalimpactonpeople'slives throughthevehicleofeducation.Theircorevaluesarethe drivingforcebehindtheirdecision-makingprocess,and theirteamisinvestedinmakingadifferenceinthelivesof youngpeople.Thegroupisdeterminedtoexpandits internationalpresence,aimingtomakeapositiveimpacton people'slivesacrosstheworld.

YarwayGrouphasfoursubsidiarybusinesses,allofwhich operateacrosstheUKandoverseas,andprovide complementaryindustry-specificeducationandtraining services,suchas:

● RevelationAcademy:Itprovidesprofessional servicetraining.

● HeathercroftTrainingAcademy:ItoffersHealth andSocialCareandChildcareprograms.

● ActiveLearningandDevelopment:Itdelivers leadershipandmanagementtraining.

● Mindflex:Itisanaward-winningproviderof Digital,IT,andTechnologyprograms.

Furthermore,thegroupprovidesgovernment-funded trainingthroughapprenticeships,adulteducation, traineeships,andadvancedlearnerloansforindividuals aged16-65.

LeadingYarwayGrouptoGreaterHeights

Luke,astheChiefExecutiveoftheinstitute,holdsacrucial roleinsettingthevisionandstrategyoftheorganization, ensuringthattheyremainaheadofthecurveandfulfill God'svisionforthecompany.Heiscommittedto continuingtobuildaninternationalpresenceandchanging people'slivesthrougheducation.

Asthedrivingforcebehindtheinstitute,Luke’sprimary responsibilityistoensurethatthevisionandstrategy informkeybusinessobjectivesoutlinedintheirbusiness plan.Hisemotionalintelligencehasshapedhisapproachto leadership.Hebelievesthatachievingacollectivegoal throughthe'fruitsofthespirit’isessential,ensuringthatthe organizationoperatesonafoundationofintegrity,faith,and love.

MeetingtheEvolvingNeedsofStudents

Lukeacknowledgesthateducationgoesbeyondproviding academicprogramsortraining.Itisaboutprovidingholistic

supporttoindividuals,whichcantake manyforms,suchascounseling, mentoring,friendship,guardianship,or discipline.TheimpactoftheCovid-19 pandemichassignificantlyaffected people’swell-beingandmentalhealth, leadingtoashiftinstudents’ requirements.Individualshaveput theirlivesonholdforseveralyears, andtheirneedshavechanged.

Asaneducationalleader,Luke understandstheimportanceof respondingtothesechanging requirements.Hisfocusison supporting,guiding,andmotivating individualstoaspireandachievetheir goalsandpurpose,bothprofessionally andpersonally.Heaimstobuilda collectionoforganizationsthathelp individualsdefinewhotheyareandget towheretheywanttobeinlife.

NavigatingUncertaintywithAgile ThinkingandInnovation

LedbyCEOLuke,YarwayGroup understandstheimportanceofbeing agileandinnovativeintheeducation

industry.Theyhaveidentifiedtheneed tobeabletopivotandmakekey decisionsinresponsetochangesin governmentpolicyandfunding.The companyhasbuiltasustainableand scalablebusinessmodelthatde-risks itspositionandleveragesitsgroup supportservices,mitigatingany downturninonearea.

Whenfacedwiththechallengeofthe Covid-19pandemic,YarwayGroup pivotedtheirdeliverymodeltoelearningwithin48hours, demonstratingtheirabilitytoadaptand thriveinthefaceofadversity. “In turn, this has allowed us to look at how we operate best for both the interests of our service users and our business,” addsLuke.Lookingahead,the organizationremainscommittedto pushingboundariesandfinding innovativesolutionstothechallenges theyface,whilecontinuingtoprioritize theholisticwell-beingand developmentofitsstudents.

FruitsoftheSpirit

Lukefindshisrolemodeland inspirationinJesusChrist.Hestrives toemulateJesusasaleaderinevery waypossible.Asanentrepreneur,he understandsthategocanoftencloud goodjudgmentwhenmakingdecisions forthebusiness.Hebelievesleading bythe“fruitsofthespirit”and adoptingaservantleadership philosophy,canhelpovercomeany challenge. “I see myself as a steward for God's business,” statesLuke, emphasizingtheimportanceLuke placesonseeingYarwayGroupmakea positiveimpactforallitsclients.

Lukehaslearnedthroughhisfaiththat thereisnooneblueprintforgood leadership.Hebelievesthatbeing authenticandtruetooneselfis essential.Hehasmademistakesinthe past.However,hehaslearnedtoput

histrustinJesusandseekhiswise counselforkeydecisionsinthe business.Duringtoughtimes,heturns toprayerandseeksguidanceto navigatetheuniquechallengesinhis industry

Lukeassertsthathisfaithandtrustin Jesushelpedhimmakeimportant decisionsandpivottobuildanagile businessmodel,whichisuniqueinthe Post-16educationsector.Asa Kingdombusinessleader,Luke believesinleadingwithlove,joy, peace,forbearance,kindness, goodness,faithfulness,gentleness,and self-control,asprescribedinGalatians 5:22-23.

PursuingPassions

Outsideofwork,Lukeleadsanactive lifestyleandhasadiverserangeof hobbiesthatkeephimengaged.He enjoyswalkinginthecountryside, hittingthegym,playingsemiprofessionalfootball,readingbooks, catchingshowsintheWestEndtheatre district,andtravelingtoexplorenew culturesanddestinations.

KeyAdvicetoBuddingLeaders

Lukebelievesthatleadershipisa highlyindividualjourneyandthat thereisnoone-size-fits-allapproach. Heacknowledgesthattherearemany self-helpandleadershipbooksout therethatcanprovidepractical techniquestoimproveone'sleadership skills.However,hefirmlybelievesthat themostvaluablepieceofadvicefor buddingleadersistounderstandandbe theirtrueauthenticselves,bothas individualsandasleaders.

“I believe reading can be a great opportunity to help you learn more about yourself, whilst adopting practical techniques to improve your leadership charter,” Lukeconcludes.

Petteri Salonen CEO

Peeri Salonen

A Determined Leader making a Difference in Energy Industry

Inordertosucceedasanentrepreneur,onemustbe

persistentandhavetheconvictiontocarryouttheir plans.Entrepreneurshipintheenergysectorisdifficult becauseitisevolvingwithnewtechnologies,andit’s importanttokeepanopenmindandstayupdatedonissues relatedtotheindustry.Theenergyindustryhasbeenaround forcloseto25yearsandisverydifferentfromother industriesasitundergoesfrequentovernightchanges.

Finrenesisoneofthefewcompaniesthathavemanagedto keepupwiththecontinuouslychangingmarketplace.The companywasestablishedtodevelopandcommercialize technologiesforturningbiowasteintoenergy.Thecompany developsandcommercializessolutionsforconvertingwaste biomassintoRenewableNaturalGas(RNG).

WhiletheunprovokedRussianinvasionofUkrainealtered thecourseofhistorybyaffectingsecurity,theavailabilityof oil,andfood,ithasbeenablessingindisguiseforFinrenes becauseithasbeenworkingtogetridoffossilfuels includingRussiannaturalgas,andhasasolutionready.The companyisledbyPetteriSalonen(CEO).Withhiskeen interestintechnologyandBioFuelFab,heisguidingthe companyinthecorrectdirectionandhopestofind Europeanpartnerstobuild10BioFuelFabstosupply biomethane.

JourneytoMakingaDifference

PetteribeganhiscareerworkingforNokiaandSamsungin themobileindustry.HejoinedNokiaintheearly1990s whenthecompanywasstillinitsinfancyandeverything wasstillopen.Petterigainedalotofknowledgefrom globalbusinessandtechnologicaladvancementand introducednumerousimprovementstothesmartphoneand mobileimagingmarkets.Tostandardizethecamera interface,PetterioversawaMIPIteamthatworkedwiththe entireindustry.Heco-createdtheCSI-2,thefirstmobile camerastandardthatwasreallyembracedbytheindustry andisstillusedinthemajorityofmobiledeviceswith cameras.Companiescouldcreatenewcamerasandimaging solutionsbecauseofthestandardizedinterface,whichhas mademobileimagingthemostpopularformofimagingin everydaylife.

In2010,followingNokiaandSamsung,Petteritooka sabbaticalandconcludedthatthefinemobiledevice industrywasmatureandthatheneededfreshchallengesin areasthatmattered.Soonafter,Petteriunderstoodthat energywasthenextbigthingandthatenergysecurity wouldbeaproblembecauseclimatechangewasalready viewedasaworldwideconcern.Petteridecidedtodothe basicresearchonwherethereareunderutilizedlarge-scale energysourcesandmakeadifferencewithFinrenes.

Onedaywhilevisitingthecountryside,Petteristoppedata grainfield,justbeforeharvest.Heunderstoodthatpeople onlyconsumethetop4inchesofgrainandleavethe2feet ofstrawtorotintheground.Hefirstconsideredusingstraw asasourceofenergyandsearchedforadditionalunder-or untappedbiomasssourcesbeforecomingupwiththeidea ofusinglignocellulosetoproducebiomethanebecause thereisatremendoussupplyoffeedstockavailableand verylittleotheruseforthematerial.

EstablishmentofFinrenes

Finreneswasestablishedin2013followingafewyearsof covertactivity.Thecompanyconductedfundamental researchontheuseoflignocelluloseafteritwasfounded, anditproducedthetheoreticalmodelthatwouldbe reviewedbytheuniversityinTampere.Followingthe model’sapproval,Finrenessubmittedaninternational patentapplicationandbeganusingrealtestingtools.The goalofthecompanyistoreplacefossilfuelsanditoperates underthemotto“Nothinggoestowaste.”

ThemethodimplementedbyFinrenesinaconceptknown as“BioFuelFab,”producesbiomethaneandbrownpellets. Thecompanycreatedanindustrialdesigntoproduce biomethanefromlignocellulosefortheREPowerEU programoftheEUCommission.Inadditiontobeing appropriatefora50GWhinstallationofliquified biomethane(10tonnesofliquifiedbiomethane/day),its fundamentaldesignrespondstotheREPowerEUmiddlesizebiomethaneinstallationof4MillionCubicMeters (MCM).

ProminentServices/Solutions

Asystemandtechniqueforprocessingbiomasshavebeen patentedbyFinrenes.Biogasandbrownpelletsmadefrom lignocellulosicwastebiomassaretheproductsofFinrenes Solution.

Benefits of Finrenes technology include:

• Usingdifferenttypesofwastebiomass,including woodchips,hogwood,bark,andcoconuthulls

• Theprocessdoesnotneedexternalenergy,resultingin lowoperatingcosts

• Pretreatmentwithsteaminsteadofenzymes

• Increasebiogasprocessspeed,triplecapacityforthe biogasprocess

• LowOPEX,shortinvestmentpaybacktime

• Brownpelletscanbeusedasfuelandfertilizer, loweringoverallbusinessrisk

BeliefsinLeadershipandResponsibilities

Petteribelievesthatrunningacompanyisreallydifficult. Butifoneperseveres,onewillfindtheanswerandmove forward.Petteripersonallydoesn’trecallanyofthe difficultiesbecausehethinksit’sbesttomoveon.At Finrenes,heisinchargeofeverythingastheCEOofa start-up,fromtechnicaldevelopmenttobusinessstrategy ThecorestaffatFinrenesissmall,butallareaccomplished individualsthatarepassionateaboutrealizingthe company’smission

AnticipatedProducts/ServicesandCustomerFeedback

Basedoncustomerinputandmarketneeds,Finrenesis developinganewofferingandwillprovidenewsolutions. Petteriiseagertoexploretheworldinallitsfacets.The companyisinanewsituation;itcollaborateswithits clientsandpartnerstoensurethehighestlevelofclientand staffsatisfaction.

Whenaskedaboutapieceofadviceforaspiringyouth, Petteriresponds, “Be patient and remember to live with the process. Being an entrepreneur is taxing, you don’t get to take time off often. Remember to take time for your family and other loved ones and enjoy your time, they give you the strength to make your dream come true.”

“The goal of Finrenes is to replace fossil fuels and operates under the motto "Nothing goes to waste.”

BRAND GUIDELINES

A Must-Have for Every Growing Business

Haveyoueverwonderedhowabrandestablishes

itsidentity?Theanswerliesinbrandguidelines. Insimpleterms,theseguidelinesserveasa playbookthatdefinesyourbrand’sidentity,creatingasolid foundationforyourcompany’simageintheeyesofyour audience.Theyguaranteethatyourcompanymaintainsa uniformpresenceacrossallplatforms.Byconsolidating essentialinformationaboutyourbrand,theyenableyour companytoconsistentlyconveythecorrectmessageto yourtargetaudiencewitheachmarketingcampaign.If you'reeagertolearnmoreaboutbrandguidelines,this blogistailoredforyou.

WhyBrandGuidelinesMatter

Nowthatwe’veclarifiedwhatbrandguidelinesare,let’s delveintowhytheyholdsuchsignificance.Below,we’ll

outlineseveralcompellingreasons thatunderscoretheirimportance:

BrandConsistency:Toestablisha strongpresencewithitsaudience,a brandmustprioritizeconsistency. Frequentchangestoelementssuch asthelogo,colorpalette,fonts,and contentstylecanresultinreduced recognitionamongclientsand customers.However,byfollowing yourbrandrulebook,younotonly havethefreedomtobecreativebut alsoguaranteetheongoing consistencyofyourbrandidentity witheachmarketingcampaign launch.

StandardsandRegulations:Brandguidelines areasetofrulesthatgoverntheuseofyour brand’svisualelements,eliminatingany ambiguityregardingitsrepresentation.Even thoughyoumaybefamiliarwithyourbrand’s identity,newemployeesmaynotbe.Brand guidelineshelpensurethatemployees consistentlyupholdyourbrand.

Recognition:Ensuringconsistencyinyourbrand fostersinstantrecognitionwithinyourindustry andamongyourintendedaudience.Craftinga uniqueidentitytakestime,butbysteadfastly adheringtoyourbrandstandards,youcan promptlyestablishyourbusiness’spresence.

Focus:Expandingabrandbyintroducingnew productsorservicescansometimesresultin overextension.Brandguidelinesprovidean efficientmeansofensuringconsistencywhen introducingthesenewofferings.Theyassistin aligningyourbusiness’sinterestswiththe expectationsofyourintendedaudience.

BrandValue:Consistencyinabrand’sidentity enhancesitsperceivedvalue.Thisconsistency conveysprofessionalismandtrustworthinessto yourbrand.Byestablishingthesebrand standards,youeffortlesslymaintainthequality andintegrityofyourcompany’simage.

StreamliningDecisionMaking:Brand guidelinesserveasafundamentaltoolformaking informeddecisionswithinthecompany.Theynot onlyensurevisualconsistencybutalsodefinethe brand’sdistinctcommunicationtone.These guidelinescovercontentstyle,provideinsights intothetargetaudience,outlinestrategicbrand positioning,offerdirectivesfordigitalpresence, andprovideguidanceoncollaborations.

ComponentsofBrandGuidelines

Nowthatyouknowtheimportanceofbrand guidelines,letustrytounderstandwhat componentsareincludedinbrandguidelines;

BrandStrategyandToneofVoice:A brand’sstrategyincludesessentialcomponents likethecompany’smissionstatement,core values,name,andtagline.Equallycrucialis thecapabilitytoconveythebrand’stoneof voice,whichdetermineshowthebrand communicateswithitsaudience.Forexample, acompanythatspecializesinluxuryproducts mightchooseaformaltoneandusethe pronoun"we"whenreferringtoitself.

IntroducingYourBrandtotheTarget Audience:Yourbrandguidelinesalso functionasacompassforyouremployees, helpingthemunderstandtheintended audiencebetter.Whendesignersandwriters understandthesubtletiesofyourbrand’starget audience,theycanengagewiththemmore effectively

DefiningtheVisualIdentity:Craftinga compellingvisualidentityisparamountasit formstheinitialimpressionofyourbrand. Keyvisualelementsinclude:

Logo:Makesurethecompany’slogoaligns seamlesslywithitsobjectives,effectively conveyingtheessenceofyourbusiness.It’s wisetohaveanalternativelogoforsituations wheretheprimaryoneisimpracticalor unsuitable.Clearlydefinedguidelinesforlogo usageareessential.

ColorPalette:Selectacolorpalettethat alignswithyourbrand’sidentity.Forexample, ifyourbrandisassociatedwithentertainment, avoidusingdarkcolorsastheymaynotbe suitable.Besuretoestablishbothprimaryand secondarycolorpalettes.

Typography:Theselectionoffontsforbrand visualshasasignificantimpactonreadability andmirrorsthebrand’spersonalityandstyle. Ensuringtheappropriatetextsizeandfont selectionisessentialforbothreadabilityand theenhancementofoveralldesignaesthetics.

PhotographyandIconography:Thesevisual elementsserveaspowerfultoolsforconveying messagesandemotions,shapingyourbrand’s personality,andtellingitsstory.Theyalso functionasdistinctivefeatures,differentiating yourbrandfromcompetitorsanddrawingin clients.

TemplatesandExamples:Consider implementingstandardizedtemplatesfor variousbrandmaterials,suchasbusiness cards,certificates,andwebsitepages.Utilizing softwarelikeAdobeorappslikeCanvacan streamlinethetemplateselectionprocess.

ContentandCommunicationGuidelines: Establishingcontentandcommunication guidelinesishighlyadvantageousforyour contentteam.Theseguidelinesensure consistentformattingforblogs,pressreleases, articles,andothermaterials,thuspromoting uniformmessaging.Theyalsodefinethe brand’stoneofvoice,facilitatingeffective audienceengagement.Moreover,these guidelinesofferadaptabilityandastructured approachacrossvariousplatforms,whichis particularlyvaluableinsensitivesituationsor crises.Importantly,theyhelpmaintain alignmentwiththebrand’svaluesandmitigate potentialrisks.

ImplementingBrandGuidelines

CreateorUpdateGuidelines:Toensurethe successofyourbrand,itisessentialtocreatea uniqueandcreativebrandrulebook.Ifyou alreadyhavebrandguidelines,besureto updatethemregularlytoreflectchangesin yourbrandpositioning,customerfeedback,or theevolvingmarketenvironment.

EducateYourEmployees:Sharethebrand guidelineswithyourentireteam,including employees,contractors,andpartnerswho contributetoyourbrand’sexposure.Conduct

trainingseminarsorworkshopstoensurethat everyonecomprehendstheguidelinesandtheir importance.

InternalAlignment:Asacompanyleader,itis crucialtoensurethateverydepartmentinyour organizationadherestothebrandguidelinesand alignsitstasksaccordingly.Encourageinternal discussionsandwelcomefeedbacktoaddressany issuesorquestionsabouttheguidelines.

DesignTemplatesandOtherAssets:Basedonthe guidelines,createdesigntemplatesforvarious materials,suchasbusinesscards,letterheads,social mediavisuals,andpresentations.Additionally, establishacentralizedlocationonyourcomputers forbrandassets,includinglogos,photos,and typefaces,toensureeasyaccessforteammembers.

DigitalPresence:Ensurethatyourcompany appliestheseguidelinestoyourwebsite,social mediaprofiles,andmarketingcampaigns.Verify thatyourimagery,designelements,andcontent adheretoyourbrandguidelinesbook.

ContentCreation:Providetrainingforcontent creators,copywriters,andbloggerstoadheretothe specifiedtone,style,formatting,andmessaging criteria.Implementaneditorialprocessfor reviewingandapprovingcontentbefore publication.

MarketingMaterials:Applybrandrulesto marketingcollateral,includingbrochures, advertisements,andpromotionalmaterials.Utilize approvedcolorschemes,fonts,andgraphics consistentlyacrossallmarketingpieces.

ExternalPartners:Communicatetheguidelinesto externalpartnerssuchasadvertisingagencies, printers,andvendorstoensurethattheirwork reflectsyourbrandidentity.

Feedback:Encourageteammembersand consumerstoprovidefeedbacktoidentifyareas

wheretheguidelinesmayneedadjustmentor improvement.Regularlyreviewandupdatethe brandguidelinestokeepthemrelevantand alignedwithyourevolvingbrandidentity.

SomeRealLifeCaseStudies

1.Starbucks:Ithascrafteditsbrandexpression guidetoeffectivelyinformcustomersabouttheir organization.Theguideencompassessixkey elements:

● Logo:TheiconicSirenlogo.

● Color:PrimaryGreenandWhite.

● Voice:Abalancebetweenfunctionaland expressive.

● Typography:UtilizingSodoSans, Lander,andPikefonts.

● Illustration:Contentthatrelatestocoffee orheritage,incorporatingtextures,photo collages,compositions,andgraphic detailsforacustomfeel,occasionally usingHousegreens.

● Photography:Employedinmenus, digitalcommunication,promotional signatures,advertising,andsocialmedia.

2.Audi:Thisbrandemphasizesthattheirbrandis notastaticstructurebutadynamicinterface. Theirbrandingguideincludesthefollowing elements:

● Logo:AhistoricaloverviewoftheAudi logo.

● Colors:PrimarilyBlackandWhite.

● Typography:Language-specific guidelines.

● LayoutStructure:Alignedwith corporatedesign.

● Photography:Featuringimagesofracers andAudivehicles.

● Illustration:Utilizedforinstructional purposes.

● BrandingStrategy:Demonstrates brandingfortextiles.

● Voice:Conveysaprofessionaltone.

3.Spotify:Spotifyinitsstyleguidereferredtoas "DesignGuidelines,"offersatailoredapproachto developingcontentfortheSpotifyapp:

● Logo:HistoricalinsightsintotheSpotify logo.

● Colors:IncorporatingGreen,Black,and White.

● Typography:TheofficialSpotifybrand fontisCircular.

● Imagery:Vibrant,colorful,andengaging brandimagery

● Voice:Maintainsafriendlytone.

● GuidelinesforSocialMedia:Provides cleardo’sanddon’tsforsocialmedia usage.

● Illustrations:Hasusedillustrationsfor instructions.

● Photography:NA

Thesecompanies’brandingguidelinesserveas valuableresourcesforensuringconsistency, clarity,andastrongbrandidentityacrossvarious platformsandmaterials.

Inconclusion,brandingguidelinesserveasthe guidingprinciplesthatsteeracompany’sidentity intherightdirection.Theyaremorethanjusta setofrules;theyrepresenttheverycoreofa brand,encompassingitsessence,values,and aspirations.Byadheringtotheseguidelines, companiescanleavealastingimpression, cultivatetrustamongtheiraudience,and distinguishthemselvesinanincreasingly competitivemarketplace.It’snotsolelyabout colors,logos,orfonts;it’saboutthecommitment abrandmakesandtheconsistencywithwhichit fulfillsthatcommitment.Whetheryouareinthe processofestablishinganewbrandorrefiningan existingone,alwaysrememberthatbrand guidelinesareyourroadmaptosuccessinthe ever-changingworldofbusinessand communication.

w w w . m i r r o r r e v i e w . c o m