The 10 Most Influential Marketing And Advertising Leaders of 2023

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Tamara Alesi

™ MIRRORREVIEW COM OCTOBER 2023 T H E 1 0 M O S T I N F L U E N T I A L M A R K E T I N G A N D A D V E R T I S I N G L E A D E R S O F 2 0 2 3 Inspiring Change in the Marketing and Advertising Landscape
CEO Mediaplus North America

EDITOR’S LETTER

Guiding Marketing’s Creative Evolution

Themarketingandadvertisingsectorisundergoingsignificantupheaval,mostlydue totheshifttodigitaladvertising,whichwillovertaketraditionalapproachesin2022.Datadrivenmarketingisassistingadvertisersinbetterunderstandingtheirtargetaudiences,whilean empoweredandglobalizedconsumerlandscapepresentsnewobstacles.

Recenttrendsincludetheriseofsocialcommerce,thegrowingimportanceofcontentmarketing, thepopularityofinfluencermarketing,theprecisionofprogrammaticadvertising,andagreater emphasisonprivacyanddataprotection.Lookingahead,digitaladvertisingwillcontinuetorise, dataandartificialintelligencewillunderlietargetedcampaigns,newtechnologiessuchasAR andVRwillengageaudiences,andcustomerexperiencewillbekey.Inthisever-changing world,theessentialconceptsofmarketingremainconstant:identifyingone’saudienceand developingeffectivecommunicationtactics.

Wearegladtoofferyouourlatestmagazineissue,“The10MostInfluentialMarketingand AdvertisingLeadersof2023,”whichlooksintothecurrentsofshiftingdynamicsandforwardto thefuture.Thesevisionaryexecutivesareshapingtheindustry’sfuturebyeffortlessly integratinginnovationandflexibility.Considertheirincredibleaccomplishmentsand contributionsastheynavigatetheever-changingmarketingandadvertisingindustrylandscape.

MeetTamaraAlesi,thedynamicCEOofMediaplusNorthAmerica,steeringtheNorth AmericanarmofEurope’slargestindependentmediaagency.Withovertwodecadesofmedia andmarketingexpertise,TamarahaspropelledclientslikeApple,L’Oréal,andDe’Longhito newheightsthroughaward-winningcampaigns.AcknowledgedasaMediaMaven,her remarkablejourney,includingseamlesstransitionsbetweendiversebrandexperiences,has earnedrecognitionfromindustryleaders.

Inadditiontoourin-depthfeatureonTamaraAlesi,weproudlyintroduceacadreofmarketing andadvertisingleaders.MeetBogdanRadulescu,AmyOsmondCook,MartyO’Halloran,and KimGrennan,shapingthefutureofdata-drivencampaigns.

Happyreading!

MANAGING

EDITOR-IN-CHIEF PANKAJ

PETER

KETAN

CREATIVE

SACHIN

Review Media &

GRAPHIC

OMKAR

JAMES

MARIA

F O L L O W U S mirrorreviewofficial MirrorReview1 mirror-review mirrorreview Mirror
Tech C-206, Wisteriaa Fortune, Laxmi Chowk Rd, opp. Silver Spoon Hotel, Bhumkar Nagar, Wakad, Pimpri-Chinchwad, Maharashtra 411057 Mirror Review Magazine is published by Pericles Ventures Pvt Ltd. No part of Mirror Review magazine may be reproduced, published or used in any manner without prior written consent from the publisher. The team of Mirror Review Magazine has made every effort to ensure the accuracy of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions therein. +1 (850) 564-8517 info@mirrorreview.com www.mirrorreview.com mirrorreview ARCHANA GHULE PUBLISHER VIKRAM SURYAWANSHI
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MAHAJAN HEAD OF DISTRIBUTION & PRODUCTION
SMITH HEAD OF OPERATIONS
MARK
VISUALIZER AAKASH
ROBERT
ADAMS
ANALYSTS
RESEARCH
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ADVERTISING
KHARAT
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EDITOR
TAHMANKAR
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TEJAS
URAVANE
DESIGNER
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TamaraAlesi,theCEOofMediaplusNorthAmerica, leadstheNorthAmericanofficeofthelargestindependent andpartner-managedmediaagencyinEurope.With35 officesacross20countries,sheholdsacommanding position.Tamaraboastsacareerspanningovertwo decades,richinmediaandmarketingexperience.Underher leadershipclientslikeApple,L’Oréal,andDe’Longhihave reachednewheights,deliveringaward-winningcampaigns.

TamaraisarecognizedMediaMaven,earningaccolades andrecognitionfromindustryleaderssuchasAdweek, eMarketer,andtheInteractiveAdvertisingBureau.Her journeythroughthecorporatelandscapehasbeen remarkable,markedbysmoothtransitionsbetweenbrand experiences.Thisjourneyhasfosteredherprofessional growthandpersonaldevelopment.

Tamara’smissiongoesbeyondbusinesssuccess;sheaspires tobuildamediaagencythatgarnersaffectionfromall stakeholders,includinghertalentedteam,esteemedbrand partners,andtrustedpublishers.Herdedicationto communityengagementandadvancingdiversityand inclusionhighlightshercommitmenttoamoreinclusive industry

ThiscoverstoryprovidesacandidexplorationofTamara’s leadership,emphasizingherresults-drivencorporate personaandherexceptionalabilitytocreateanddeliver mediasolutionsalignedwiththeorganization'sobjectives.

AnImpressiveCareerinMarketingandAdvertising

Tamararecallsherremarkablecareerasanincredible journeymarkedbytransitionsfromonebrandexperienceto another Thisjourneyhasprovidedherwithunique opportunitiesforpersonalandprofessionalgrowth, establishingherasaprominentfigureinthefield.

Formostofhercareer,Tamarahasfocusedontheagency sideoftheindustry.However,sixyearsago,sheunderwent

apivotaltransformationakintoaself-curatedMBA experience.Thisshiftledhertothebrandsideof marketing,startingwithBirchbox,apioneering direct-to-consumer(DTC)beautybrand.Later,she assumedtheroleofChiefGrowthOfficeratFluent, adistinguishedperformancepublisher,andserved astheHeadofMediaatYouGov,arespectedsource ofindustryknowledge.

Thisdiverserangeofexperienceshasexpandedher understandingoftheindustrybeyondherinitial expectations,providingherwithaninvaluable perspectivethatfuelsherambitiontocreateher dreamagency.Furthermore,Tamarahaswitnessed andactivelyparticipatedintherapidascentofthe digitallandscapewithinthemediaandadvertising industry;adigitalOG.

Throughoutherillustriouscareer,Tamarahas achievedseveralsignificantmilestones:

1. GlobalLaunchoftheiPhone:Tamara playedacrucialroleinthegloballaunch oftheiPhone,alandmarkmomentinthe techworld.

2. TransformationofL’Oreal:Sheinitiated L’Oreal’stransitionintoadigital-first brand,contributingtothebrand's evolution.

3. Adweek’sMediaPlanoftheYear: Tamaraandherteamreceivedrecognition fortheirexceptionalworkonRevlon’s ‘LoveisOn’campaign,earningthe prestigiousAdweek’sMediaPlanofthe Yearaward.

4. AdAgeMediaMaven:Hercontributions totheindustryearnedherthetitleofAd AgeMediaMaven,reflectingherexpertise andinfluence.

5. BoardMemberoftheTDFoundation: Tamaraactivelyservesasaboardmember oftheTDFoundation,avolunteer organizationdedicatedtosupportingthe childrenofwoundedwarriorsandfallen heroes.

6. NYPops40thAnniversaryCorporate Honoree:Tamarareceivedspecial recognitionasthe40thAnniversary CorporateHonoreebytheNYPops, sharingthespotlightwithmusicalhonoree BarryManilow

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Aboveall,whatTamaravaluesmostisherabilityto empowerothers.Sheapproachesconsumersaspeoplefirst, believingthatunderstandingthemonapersonallevelisthe foundationofeffectivemarketing.Tamaraearnsthetrustof herclientsbyrecognizingthemasbothindividualsand professionals.Hercommitmenttopeople-centricleadership definesherapproachandisacornerstoneofhersuccessin theindustry. “As a leader, I know when to roll up my sleeves and when to get out of the team's way to let my team shine,” saysTamara.

TheEstablishmentofMediaplusGroupandItsUnique Offerings

MediaplusGroup,aglobalmediaplanning,andbuying agency,wasfoundedin1983.Itoperatesunderthe ServiceplanGroup,anesteemedEuropeanagencygroup withover50yearsofexperience,beingthelargest independentlyownedagencygrouponthecontinent.Witha presencein20countriesandaworkforceofover5,500 professionals,MediaplusGrouphasfirmlyestablisheditself asanindustryleader.

InNorthAmerica,Mediaplusisthebestofaboutiqueplus thepowerofscale,uniquelypositionedwiththestrength andresourcesofalargeorganization.Thisdistinctive positioningmakesMediaplustheidealpartnerforbrand collaboratorsseekingablendofagilityandscale. “We think and act beyond media to achieve greater impact for our client partners. Our owner-managed partnership model allows for more flexibility, faster decision-making, and the development of more trusting, long-term client relationships,” saysTamara.

“We assist our clients in staying one step ahead of the competition. And by always challenging the status quo, we offer new ways to achieve greater impact.”

Oneofthemostnotableaspectsof Mediaplus’soperatingmodelisits flexibilityforbrands.Thisflexibilitydoes notcompromiseaccesstostrategic planning,technicalcapabilities,or executiontools.Simultaneously,the agency’sglobalstatureallowsittotapinto thefullrangeofthegroup’sglobaland integratedresources.Thisuniqueblendof globalinfluenceandapersonalized,handsonapproachdefinesMediaplus’sessence.

UnderTamara’sleadership,Mediaplus NorthAmericahasexperienced remarkablegrowth.Theagency’sgrowth metricsareimpressive:a900%increasein theclientroster,an800%growthinthe talentpool,andaremarkable2200% increaseinrevenue,allonayear-over-year basis.

Mediaplusservesdiverseindustries, includingB2B,B2C,andB2Gsectors.Its reachextendsacrossawidespectrumof industries,includingTechnology,Retail, ConsumerPackagedGoods(CPG),Travel, Quick-ServiceRestaurants(QSR),Home Goods,Spirits,Fast-MovingConsumer Goods(FMCG),andBeauty

Innavigatingtheseindustries,Mediaplus facescommonchallenges,includinga crowdedmarketplaceandtheimperative needforbrandstodistinguishthemselves andachievebreakthroughs.Furthermore, theagencyexcelsatprovidingthe necessarystrategicinvestmentsfor sustainablegrowthinanever-evolving landscape.

ProminentRolesandChallengesof TamaraAlesi:ALeadershipJourney

Tamara’sroleasCEOinvolvesa multifacetedrangeofresponsibilitiesthat

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illustratehercommitmenttosuccess.InadditiontoherCEOrole,shealsotakesontherolesofCOOandCCO,reflecting theversatileapproachrequiredforachievementinherposition.

Herportfoliooftasksencompassesseveralkeyareas,includingleadership,businessstrategy,andgrowth.Clientrelations, teammanagement,andinnovativestewardshiparealsopivotalfacetsofherrole.Tamaraequallydedicatesherselftorisk management,marketing,andsocialresponsibility.Future-proofingthecompanyandmanagingitsfinancialgrowtharealso integralpartsofherrole.

OneaspectthatholdssignificantmeaningforTamaraisherappreciationforbeingpartofthedynamicadvertisingand mediaindustry.Asaleader,shestrivestocontributetotheindustry’svibrancy,ensuringitscontinuedvitalityforfuture generationsofadvertisingandmedialeaders.

Inherleadershipjourney,threeprimaryconcernsoccupyherthoughts.Foremostamongtheseistalent.Tamararecognizes thepivotalroleofattracting,retaining,andnurturingtoptalentasacriticaldriverofthecompany’ssuccess.Buildingrobust teamsandfosteringemployeemotivationandengagementareparamount,assheenvisionstheseindividualsasthe organization'sfutureleaders.

Thesecondconcernisnavigatingtheuncertaintiesofthemarketplace.Theever-evolvingmediaandbusinesslandscape presentsnumerouschallenges,fromeconomicfluctuationstotechnologicalandprivacyregulations,aswellasshiftsin consumerbehavior Tamaraemphasizestheimportanceofcontinuouslearning,equippingherteamwiththeknowledge

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neededtoguidepartnerswithwell-foundedperspectives groundedinresearchandcriticalthinking.

Finally,personalandfamilywell-beingholdsaspecial placeinherheart.Sheacknowledgesthedemandingand sometimesstressfulnatureofherrole,whichessentially entailsa24/7commitment.Whileshedismissesthenotion ofachievingatraditionalwork-lifebalance,shefinds harmonyinherlife.Tamaraexplains, “My 12-year-old daughter and I constructed a greenhouse from a Wayfair kit. Every weekend, we dedicate time to the garden, including preparing meals together from the fruits of our labor. It genuinely alleviates my stress and affords precious time with my most important person.”

MediaplusTeam:CommittedtoExcellence

UndertheleadershipofTamara,Mediaplustakesgreat prideintheagencyandtheteamtheyhavethoughtfully assembled. “Every hire has been purposeful. Every individual has value to add and has an instrumental impact on our culture and the agency we are today and a year from now,” affirmsTamara.

ForTamara,nurturingtalentisaprofoundresponsibility thatkeepsherengagedandfocused.Sheseesherroleas onethatoffersopportunitiestoherteam,whileitistheir responsibilitytochallengethemselves,consistentlydeliver 120%,andfindwaystolovewhattheydo.Thisdynamicis whatkeepstheteammotivatedandtheworkenvironment engagingandenjoyable.

Tamarabelievesthatmotivatingandensuringproductivity withinateamreliesonseveralkeyfactors:strong leadership,effectivecommunication,andcreatingapositive workenvironment.AtMediaplus,theseprinciplesare activelyputintopractice.

Thecompanyinstillsasenseofpurposeineveryteam member,establishescleargoalsandexpectations,offers regularfeedback,andempowersitsmembers.They recognizetheimportanceofenjoyingtheirworkand celebratingachievements.Opportunitiesforgrowthare readilyavailable,andleadingbyexampleisafundamental principlethatguidestheirapproach.

InsightsonMarketingandAdvertisingTrends

Tamarasharesherperspectiveontheindustry’smost significanttrends.Shecarefullyobservesandevaluatesthe evolvinglandscapetoprovideinsightsintothecurrentstate

ofmarketingandadvertising. “Consumers want everything to be easy and immediate. As marketers, it’s our responsibility to check these boxes to grow the share of mind and wallet,” assertsTamara.

OneofthenotabletrendsgeneratingbuzzisTikTok.Tamara emphasizestheneedforbrandstoshifttheirperspective fromviewingTikToksolelyasasocialmediaplatformto consideringitasasearchengine,similartoGoogleand Amazon.Short-formvideocontentonplatformslikeTikTok andInstagramReelshaswitnessedasurgeinpopularity, transforminghowusersengagewithcontent,influence decisions,andshapetheirconsiderations.Recognizingthat thisbehaviorextendstoconsumersinboththeirpersonal andprofessionallivesopensupenhancedmarketing opportunitiesforbothB2BandB2Csectorsthroughtheuse ofconciseandengagingvideos.

Additionally,podcastingcontinuestogainmomentum, drivenbyacontinuousimprovementincontentqualityand itsabilitytoattractagrowingaudience.Whilepodcasting hashistoricallyposedchallengesintermsofmeasurement, theindustryisnowadaptingandwitnessingpositive outcomes.Marketersareincreasinglyleveragingpodcastsas aneffectivemediumfortargetedandengagingadvertising.

Tamara’sVisionforEffectiveMarketing

Tamaraholdsaperspectivethatalignswithtoday’s advertisinglandscape.Inherview,advertisersseek transparency,flexibility,andperformance.Afteradecadeof consolidationwithinlargeholdingcompanies,brandsreject excessivefees,rigidtimelines,andsiloedapproaches. Tamaraemphasizesthatefficiencydoesn'talwaysequateto effectiveness.

AtMediaplus,theyperceiveanopportunitytocreate somethingthattrulymatchesthetimesinsteadoftryingto retrofitacolossalentitytoadapttothenewnormal.Their corevaluesrevolvearoundtransparency,flexibility,anda performance-firstapproach,positioningthemselvesas genuinepartners.Theirintegratedteamseamlesslyconnects thedots,remainsagileinresponsetotoday’sevolving landscape,anddistinguishesthemselveswithaholistic commerce-orientedoffering,allwhilemaintainingacrucial personaltouch.

Measuringthesuccessofmarketingcampaignsiscrucialfor assessingtheireffectiveness,optimizingstrategies,and efficientlyallocatingresources.Thekeyperformance indicators(KPIs)usedformeasurementdependona

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“ Consumers want everything to be easy and immediate. As marketers, it's our responsibility to check these boxes to grow the share of mind and wallet.

campaign’sspecificgoalsandobjectives.At Mediaplus,theyprioritizeKPIssuchasbrand awarenessandlift,salesandrevenue,ROAS, andcustomeracquisition/retention.

Whenreflectingonthemostcommonmistakes madebymarketingandadvertising professionals,Tamarahighlightsseveralpitfalls:

1.ConfusingMediaObjectives:Failingto differentiatemediaobjectivesfromother campaignobjectives,leadingtoalackof understandingofhowtoeffectivelyreach consumers.

2.BasicPlanning:Settingloftygoalsintheory butonlyplanningandprovidingforthe essentials.

3.FearofInnovation:Hesitatingtotestand innovate,whichcanlimitgrowthandprogress.

4.DataoverArt:Relyingexcessivelyondata whileoverlookingtheartistrythatcanmake marketingresonatewithaudiences.

UnderTamara’sleadership,Mediaplus representsanewapproachtomarketing, groundedintransparency,flexibility,and performance.Theircommitmentto understandingclientneedsanddeliveringresults isthedrivingforcebehindtheirsuccessin today’sdynamicadvertisinglandscape.

Whenadvisingyoungprofessionalsaspiring tobuildacareerinmarketingandadvertising, Tamarasharesherinsights.Shementors numerousindividualsandvaluesthisrole. Onecommonquestionsheencountersis, “How did you become a CEO?” Heranswer issimple:shecommittedtogiving200% efforteverydayandactivelysought opportunitiestostandout.

Tamara’sjourneyinvolvedextensivelistening, observing,reading,andgaininghands-on experience.Itisimportanttonotethather pathwasn’twithoutitsshareofmistakes,but sheemphasizesthatsuccessoftenentails makingmistakes,learningfromthem,and continuallyimproving.

Tamaraemphasizesthatadvertisingand marketinggobeyondtheconfinesofatypical 9-to-5job.Itisaclientserviceindustry,which meansthereareinstanceswhenworkextends intolatehoursorweekends,dependingonthe needsofbrandpartners.Despitethis,shefinds thisdedicationworthwhile.Thesenseof fulfillmentachieveduponcompletinga project,winningapitch,orsecuringaclientis immenselygratifying. “It just feels amazing. And it's a high I find worth it, time and time again,” Tamaraconcludes.

AdviceforAspiringMarketingand AdvertisingProfessionals
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Axle Eight

Management-KimGrennan,CEOandFounder

URL-www.axleeight.com

Founded-2016

Description-They’reatopindependentmediaagency with3,000employeesat44globallocations.Theyoffer data-driven,real-timesolutions,optimizingmarketing investmentsthroughexpertmediaconsulting,planning, andimplementationacrossEurope,NorthAmerica,the MiddleEast,andAsia.

Curious Ant Creative

Management-RobertBirnbach,Partner

URL-www.curiousantcreative.com

Founded-2019

Description-CuriousAnt,abranding,marketing,and strategyagency,leveragesdecadesofindustryexperience tohelpbrandsbuildstrongmarketingfoundations They collaboratecloselywithclients,fosteringasenseofbeing seen,heard,andexcitedaboutthefuture.

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DDB Worldwide

Management- MartyO’Halloran,GlobalCEO

URL-www.ddb.com

Founded-

1949

Description-Thisagencyvaluespeople,product,and profitinthatorder Peopleareatitscore,andthey prioritizebuildingdiverseteams Byunitingunique perspectives,theyturnideasintomagic,invitingyouto jointheirtransformativejourney.

Denver Legal Marketing LLC

Management-MerandaVieyra,Founder

URL-www.denverlegalmarketing.com

Founded-2016

Description-DenverLegalMarketingLLCenhances thevisibilityofsolopractitionersandlawfirms.They providewebdesign,eventmanagement,andmarketing strategyservices FoundedbyMerandaVieyra,boasting overtwodecadesofDenverlawexperience

eAccountable

Management-MichaelMcFadden,President

URL-www.eaccountable.com

Founded-2001

Description-eAccountable,aDenver-baseddigital marketingagency,partnerswithclientstooptimize onlinepresencethroughaffiliate,Amazon,content,PR, email,socialmedia,paidsearch,andSEO.Asavaluable assetofMarketOnceHoldings,theyofferfull-service solutions

Grupo Seres

Management-LucianoMociulsky,FounderandDirector

URL-www.gruposeres.com

Founded-

2000

Description-AteamofcreativeprofessionalsinMiami excelsincraftinguniqueExhibitDesign&CorporateEvents worldwide.Theyofferexhibitdesign,construction,corporate events,andaninnovativeMeetingPointsystemforcongress calledTRY,providingcomprehensiveservices.

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HubSpot Platinum Partner

Management-ElyseMeyer,PresidentandFounder

URL-www.prismglobalmarketing.com

Founded-2013

Description-PrismGlobalMarketingSolutions,a HubSpotPlatinumPartner,specializesininbound marketingandsales Theyprioritizeclients'budgets, providecreativesolutions,andcollaborateasan extensionofyourteamtoconvertvisitorsintoleads, andleadsintocustomersandadvocates.

Mediaplus North America

Management-TamaraAlesi,CEO

URL-www.mediaplusnorthamerica.com

Founded-1983

Description-MediaplusGroup,aServiceplan subsidiary,isEurope'slargestindependentmedia agency.With44+locationsand3,000employees worldwide,theyintegratetraditionalanddigitalmedia planning,data,andcontent,usingexperthubsinthe HouseofCommunication

Stage Marketing

Management-AmyOsmondCook,FounderandCEO

URL-www.stagemarketing.com

Founded-2009

Description-StageMarketingisafull-servicedigital transformationagency,specializinginrevenueand profitabilitygrowth Theyofferstrategicconsulting, technologyimplementation,creativeservices,andunique marketingstrategies,tailoredtoclientneeds,allat flexible,affordablerates.

UNTOLD

Management-BogdanRadulescu,Co-Founder andCBO

URL-www.untold.com

Founded-2015

Description-UNTOLD,a4-dayannualmusicfestival inCluj,Transylvania,hasgainedworldwideacclaim with350,000+attendees AsaRomanianBrand AmbassadorandEUParliamentpartner,it'sa trailblazing,eco-consciouseventdedicatedtoglobal betterment

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A Strategic Leader Pioneering Marketing Solutions

Dr.AmyOsmondCookisarenownedleaderin

thefieldofmarketing,recognizedasthe FounderandCEOofStageMarketing.Withan impressivebackgroundasaneditorandwriter,she possessesawealthofexperiencespanningvariouswriting genres,rangingfromengagingblogstocompelling articlesandevenfull-lengthbooks.

Amy’seducationaljourneyhasbeenoneofrelentless pursuitandacademicexcellence.Sheholdsbotha Bachelor’sandMaster’sdegreeinEnglishandaPh.D.in communication.Overthepast15years,shehas intermittentlysharedherexpertisebyteachingwritingand communicationclassesatprestigiousinstitutionssuchas BYU,ASU,andtheUniversityofUtah.

Beyondheracademicpursuits,Amyhasbecomeatrusted ghostwriterfornumerousCEOswhoseektoestablish theirvoicesininfluentialpublicationslikeForbes, Entrepreneur,andTheWallStreetJournal.Additionally, shehascarvedherpathasacolumnist,regularly contributingtoesteemedpublicationssuchasTheOC Register,TheDailyHerald,DeseretNews,andCupid’s Pulse.Hercolumnsprovidevaluableadviceandthoughtprovokingcommentaryonvarioussubjects.

StageMarketingiswidelyrecognizedforbeingthemost business-friendlyagency.Recognizedforits comprehensiverangeofservices,StageMarketingworks withStartups,SMBs,andenterpriseorganizationsto developcustomizedmarketingplansacrossthecustomer 360journey.Overthepast14years,Stagehasdeveloped 15corecompetenciesin-houseindigital,experiential,and partnermarketing;salesenablement;andcustomer success.AsadistinguishedGooglePartnerandHubspot PlatinumPartner,thecompanyoffersanextensivesuiteof businessandmarketingsolutionstailoredtoclients’ uniqueneedsacrossvariousindustriesandsizes.

Thisnarrativehasbeenconstructedbasedonanin-depth conversationwithAmy,whereweexploredthemany facetsofherleadership.Bydelvingintoherremarkable journeyandthesuccessofStageMarketing,itbecomes

evidentthatAmy’sexceptionalleadershipskillshavebeen instrumentalinshapingthecompany’sgrowthand establishingitsprominenceintheindustry

AResilientJourneyofSuccess

Amy’seducationalandprofessionaljourneyisatestament toherresilienceanddeterminationinthefaceofpersonal andfinancialchallenges.Herstoryisoneofturning adversityintosuccess,anditallbeganin2002whenshe becamedivorcedattheyoungageof26,raisingtwoyoung childrenandburdenedbydebtasshepursuedhergraduate studies.

Despiteherobstacles,Amyperseveredandcontinuedher educationalpursuits.ShecompletedhermastersinEnglish, Rhetoric,andComposition,whereshediscoveredher passionforwriting.Littledidsheknowthatthisinterest andtalentwouldplayasignificantroleinherfuture endeavors.

Amy’slifesignificantlyturnedin2008whenhernew husband,Jeff,landedapromisingjobatLehmanBrothers. Theythoughttheirfinancialstruggleswereover,but unfortunately,thesubprimemortgagecrisisshatteredtheir hopes.Suddenly,theironce-stablefuturebecameuncertain.

Inthefaceofthisunexpectedsetback,Amytookthe initiativetohelpsupportherfamily.Sheembarkedonparttimewritingandeditingjobs,leveragingherskillsto contributetotheirfinancialstability.Itwasduringthis challengingperiodthatanopportunityforentrepreneurship presenteditself.

Driventoovercometheirfinancialstruggles,Jeffproposed achallengetoAmy Theyeachtook$5,000fromtheirtax returnanddecidedtoseewhocouldgeneratethemost significantreturnoninvestment.WhileJeffventuredinto realestate,Amyseizedtheopportunitytoestablishherown company,StageMarketing.

Foundedwithher$5,000investment,StageMarketing startedasasmallventurebutquicklygainedtraction.

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DR. Amy Cook

Stage Marketing
Founder & CEO
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It’s more important to hire the right person than it is to hire for the position you have open.

Amy’sentrepreneurialspiritand expertiseinwritingandmarketing propelledthecompanyforward.Over 14years,StageMarketinghas experiencedcontinuousgrowthand remainsathrivinganddynamic enterprisetoday

StageMarketing:AFull-funnel DigitalandExperientialGo-toMarketCompany

“The reason I started Stage Marketing is because my family needed it,” states Amy.Foundedin2009,Stage Marketingquicklyevolvedintoa comprehensivedigitalandexperiential go-to-marketcompany,exceeding Amy’sinitialexpectations.

Fromtheoutset,Amyapproached eachprojectandclientasanew opportunity,pouringherfulleffortinto helpingthemachievetheirgoals.This wholeheartedcommitmenttoher clientsdidn’tgounnoticed.Thevalue sheplacedontheirsuccessfostered strongpartnershipsandfriendships, layingthefoundationforlong-term growth.

AtStageMarketing,themissionis straightforward:toempower customerstosucceed.Understanding thatdifferentorganizationshave

distinctobjectives,thecompany adaptsitsstrategiesandservicesto meetindividualclientneeds. Whetherthefocusisondriving top-linerevenueorimproving overallprofitability,Stage Marketingisdedicatedto facilitatingitsclients’business goals.

Asthecompanygraduallygained momentum,additionalservices wereintroducedinresponseto clientrequests.Amychosea bootstrapapproach,allowingthe businesstogrowsteadilyand organically.Thisapproach prioritizedthesatisfactionof clientsandthefine-tuningof processes,ratherthansolely focusingonrapidnumerical growth.Thisdeliberateapproach ensuredthatStageMarketing maintaineditscommitmentto excellenceandsuperiorclient service.

Overtime,StageMarketing assembledaremarkableteamof top-notchmarketersand communicationspecialists.Amy vividlyrecallsthemixtureofthrill andtrepidationwhenherfirstparttimeemployeeexpressedthedesire tojointhecompanyonafull-time

basis.Sincethen,StageMarketinghas flourished,currentlyboastingadiverse teamofover50employeesoperating acrossvariousU.S.locations,aswell asthePhilippinesandSouthAmerica. Witnessingthisexpansionhasbeena realizationofAmy’sdreams,marking anincrediblejourneyofgrowthand achievement.

StageMarketing’sPioneering Approach

StageMarketingstandsapartinthe severelycompetitivemarketing industrywithadistinctiverangeof servicesandsolutionsthatredefinethe meaningofvalue.Itstandsoutfrom thecompetitionbyprovidingaunique valueproposition.

StageMarketing’sconsistent dedicationtoprovidingconsumerswith outstandingvalueisatthecoreofits productsandservices.Thebusiness takesexcellentsatisfactioninoffering unmatchedtop-notchservicesinterms offlexibility,accessibility,and openness.Itrecognizesthegenuine conceptofvalue,unlikeotheragencies, andensuresthateveryclientbenefitsto thefullest.

TheadaptabilityofStageMarketing’s servicesisoneoftheirdistinguishing qualities.Thebusinessquickly switchesbetweenseveralbenefitswith ablendedcoststructuretomeetthe changingdemandsofcustomers.The companyadjustsspeedilyandwithout effort,whetherforacompletewebsite redesignoraprojectincludingall aspectsofeventmanagement.

Anotheressentialfeaturethat distinguishesStageMarketingis affordability Thebusinessdelivers outstandingcost-effectivenessbecause itunderstandsthatemployeesareits competitors,nototheragencies.Forthe costofasingleinternalemployee,

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clientsmaybenefitfromthe knowledgeandskillsofawhole marketingteam.Thismethod removeslong-termcontractsand relatedHRcomplicationswhile maximizingvalue.

StageMarketingiscommittedto beingbusiness-friendlyand demonstratesthisthroughits transparentbillingpractices.Every projectandhouristrackedprecisely, allowingclientstoseetheexactvalue theyreceivefortheirmoney This leveloftransparencyisuncommonin theindustry,butStageMarketing believesitisessential.

Despitethecriticismand contradictoryadvice,Amybelieved focusingoncustomerqualityand employeesatisfactionwouldgenerate excellentresults.Thesuccessof StageMarketingspeaksforitself.As otherfirmsstrivetoreplicatetheir concept,StageMarketingisadecade aheadofitscompetition.The company’sconstantfocusonoffering outstandingvaluekeepsitatthe forefrontofinnovationandcustomercentricity

IndustriesinFocus

Thehealthcare,technology,andreal estatesectorsareareaswhereStage Marketingexcels.Byblendingdigital andexperientialmarketing,itensures outstandingresults.Flexibility, adaptability,andtargetingthe relevantadsthroughthebest channelstotherightaudienceatthe righttimearetheirsecrettools.They knowthevalueofsmoothasset deliveryandusetheirstrategic alliancewithHubSpottostayontop. “When technology and marketing work together, the results can be outstanding,” assertsAmy.Withdeep expertiseinhealthcare,technology, andrealestate,StageMarketing

minimizesindustrychallenges. Theyareareliablepartnerin attaininglong-termsuccess duetotheircreative approaches,technological developments,andan everlastingdedicationtovalue.

Amy’sLeadershipRole

Asthefounder,Amyis responsiblefordetermining StageMarketing’sdirection whilesupportingheramazing staff.Sheenablesstaffto managedailytasks,focusing ondrivingbusinessgrowthand assistingclients.Amy’shighenergyleadershipfosters innovationandquality, ensuringStageMarketing producesoutstanding outcomes.Hercommitmentto creatingapositiveworkplace culturedistinguishesherasa prominentindustryleader.Her passionforsuccessandthe fulfillmentofbothcustomers andstaffdrivesStage Marketing’scontinued progress.

LifebeyondOffice

Beyondherprofessional endeavors,Amyindulgesin varioushobbiesandinterests, fosteringawell-balancedlife. Shefindspeaceand satisfactioninplayingthe violin,whichshelearnedto playasachildinaperforming family.Inheryoungerdays, sheevenperformedonstage withherfamilyinBranson, Missouri.

Asavidadventurers,Amyand herhusbandalsofeedtheir wanderlustthroughtravel. Exploringnewdestinations

andimmersingthemselvesindifferent culturesisarejuvenatingescapefromthe demandsofdailylife.

WiseWordsforGrowth

Amyembodiesresilience,vision,and dedication.Herprofessionaljourney showcasesthepowerofperseveranceand servesasaninspirationtoaspiring entrepreneurs.Shesharesheradvicethat willhelpentrepreneursgrowtheir companies. “When you recognize great talent and ability in someone, move heaven and earth to make them part of your team, even if you need to allow for additional flexibility to accomplish it.”flexibility to accomplish it.”

“Be true to yourself and your own style of leadership rather than necessarily trying to copy others.”
25|OCTOBER2023

10 Best AI Chatbots of 2023

26|OCTOBER2023

Areyoureadytoengageinaconversationlike neverbefore?WelcometotheworldofAI

Chatbots,wheretheboundariesbetweenhuman interactionandartificialintelligenceblurinto aseamlessexperience.Fromprovidinginstant assistancetosimulatinghuman-like conversations,theseintelligentvirtualassistantsare heretocaptivateyourattentionandleave youamazed.ThefutureholdsgreatpotentialforAI chatbots,andthequestforthebestisan ongoingjourneyfueledbycontinuousimprovement andbreakthroughsinartificialintelligence.Inthis blog,we’lldiscoverthebestAIChatbots revolutionizingcommunication andtransforminghowweengagewithtechnology.

1.ChatGPT

●Model:OpenAIGPT-3andGPT-4

●Uses:Generatetext,solvemathproblems,and coding

●Price:Free

ChatGPT,developedbyOpenAI,isanadvanced languagemodelthatcombinesvast knowledgeandlinguisticcapabilities.Itservesasboth aknowledgeablecompanionanda creativeassistant,engaginginmeaningful conversations,providinginformation,andassisting withwriting.Constantlylearning,itstrivestodeliver optimalresponses,delightingusersas theyexploreknowledgeandunleashtheirimagination. BysubscribingtothePlusplanfor $20permonth,userscanaccessthisenhancedmodel andinternetbrowsingthroughtheBing plugin.

2.ChatSpot

●Model:OpenAI’sGPTmodels

●Uses:Keywordresearch,Runreports,etc.

●Price:Free

ChatSpotisachatbotcreatedbyOpenAIthatoffersa newlevelofconversational intelligence.Itusesadvancednaturallanguage processingtoengageusersininformative, creative,andenjoyableconversations.ChatSpot continuouslyexpandsitsknowledgeto deliverpersonalizedandaccurateresponses,making

everyconversationexceptional.Withits intuitiveinterface,ChatSpotopensdoorstonewrealmsof informationandimaginativediscussions.

3.BingChat

●Model:OpenAI’sGPT-4

●Uses:NPLandmachinelearning,conversationaltool

●Price:Free

BingChat,oneofthebestAIchatbotsdevelopedby Microsoft,isdedicatedtodelivering exceptionalassistanceandvaluableinformationtousers. WithitsadvancedAIcapabilities, BingChatharnessesthevastknowledgebaseofBing, guaranteeingpreciseandtrustworthy responses.Throughcontinuousrefinementfromuser interactions,BingChatenhancesits understandingandprovidesinvaluableinsights.Asauserfriendlycompanion,iteffortlessly navigatesusersthroughtheexpansiveknowledge landscape,ensuringaseamlessand rewardingexplorationexperience.

4.CopyAI

●Model:OpenAIGPT-3

●Uses:Contentcreation

●Price:Free

CopyAI,anAIchatbotdevelopedbyOpenAI,iswidely recognizedasatopperformerinthe industry.Itproduceshigh-qualitycopyforvarious purposes,includingmarketing, copywriting,andcreativewriting,withimpressiveresults. CopyAI’sconstantquestfor knowledgemakesitaninvaluabletoolforusersseekingto achievetheircommunication goalseffortlessly.Itspremiumplan,whichstartsat$49per month,providesunlimitedaccess toallservices,addingtoitsuniquevalue.

5.OpenAIPlayground

●Model:OpenAIGPT-3andGPT-4

●Uses:CancreateautomaticrepliesinGmailorSlack

●Price:Free

OpenAIPlaygroundisaninteractiveandflexibleplatform thatallowsuserstoexperiment withAImodels,includingChatGPT.Itoffersauser-

27|OCTOBER2023

friendlyenvironmentforrefining models,generatingtext,and communicating.Itisanexcellent resourceforAIeducationand creativity,andthosewhosignupfor OpenAIreceivean$18credittostart. Themost advancedAImodelcangenerateabout 650,000words;thefreecreditsare validforthree months.TheOpenAIpricingpage containsmoreinformationon additionalservicesandtheir associatedcharges.

6.Jasper

●Model:OpenAI’sGPT-3

●Uses:YouTubevideoscripts,blog posts,LinkedInprofiles,etc

●Price:Startsat$39/month Jasper,OpenAI’sintelligentAI assistant,isproficientin comprehendingandaddressinguser inquiries.Leveragingadvanced algorithmsanddeeplearning capabilities,Jasperdelivers preciseassistancebyanswering questionsandfacilitatingtask completion.Continuously evolving,Jasperstrivestobean invaluablecompanion,enriching knowledgeandenhancing productivitythroughdependable support.Subscriptionoptionsinclude Creatorat$49/mo billedmonthly($39/mobilledyearly) andTeamsat$125/mobilledmonthly ($99/mobilled yearly),whileBusinessplansare customizedtomeetspecificneeds.

7.YouChat

●Model:OpenAI’sGPT-3

●Uses:Math,coding,translating,etc

●Price:Free YouChatisaconversationalAI platformthatofferspersonalizedand top-qualitychat

experiences.ItwascreatedbyOpenAI andutilizedadvancedtechnologyto provide assistance,information,andcreative writingsupport.YouChatconstantly evolves,ensuring usershaveatrustworthyandenjoyable chatexperience.Whilethebasicplanis free,thereare optionsfora$3.99/monthbasicplan with250writingspermonthora $7.99/monthplusplan with1,000writingspermonth.

8.Chatsonic

●Model:OpenAIGPT-4

●Uses:Voicedictation,image generation,etc

●Price:Startsat$12.67permonth

ChatsonicisanexceptionalAIchatbot createdbyOpenAI.Itboastsadvanced conversational skillsandcanprovideengaging interactionsandhelpfulassistance.You canrelyon Chatsonicforhelpwithinformation, writing,ortohavestimulating conversations.TheAI continuouslylearnsandevolvesto providethebestpossibleresponses, makingitadelightful companiontoexploreknowledgeand engageinconversations.Youcantryit forfree,and businessescancustomizetheplanto enhancetheiroperations.

9.PersonalAI

●Model:ProprietaryGGT-P; OpenAI’sGPT-3

●Uses:Messaging,writingemails, creatingcontent,etc

●Price:Free PersonalAI,anadvancedtechnological solution,enrichesdailyexperiencesby delivering tailoredsupport.Byleveraging machinelearning,itlearnsfromuser interactionsto

28|OCTOBER2023

comprehendindividualneedsand preferences.Fromtaskmanagementto offeringinsightful recommendations,PersonalAI optimizesdailyroutines.Its adaptabilityandcontinuous improvementresultinenhanced responsiveness.Empowering individuals,PersonalAI enhancesefficiencyandenjoymentin life.Toaccessthefullrangeof services,subscriptions startat$40permonth.

10.HuggingChat

●Model:OpenAssistantLLaMa

●Uses:Checkfactualerrors,etc

●Price:Free HuggingChatstandsoutamongthe bestAIchatbotsasaninnovative languagemodelcreated byOpenAI.Itsremarkableexpertisein facilitatingengagingconversationsis unparalleled.

Withitsextensiveknowledgeand

advancedlanguagecapabilities, HuggingChatassistsusers acrossdiverseprofessionsin informationsearchorcreativewriting. Continuouslyevolving throughconstantlearning, HuggingChatconsistentlydelivers optimalresponses,servingasa trustedcompanionforusersintheir pursuitofknowledgeandcreative expression.

Inconclusion,AIchatbotshave witnessedtremendousadvancements, withnumerousoptions claimingtobethebest.AsAI technologyevolves,weexpecteven moresophisticatedand efficientchatbotstoemerge,further enhancinguserexperiencesanddriving innovation acrossvariousindustries.Wehopethat readingthisblogonthebestAI chatbotshasprovided valuableinsightsintotheevolving landscapeofintelligentconversational agents.

29|OCTOBER2023

Bogdan Radulescu

Trailblazing the Advertising & Events Industry with Dynamic Leadership
30|OCTOBER2023
Founder & CEO | UNTOLD Universe

Inacrowdedmarketplace,standing outasaleaderrequires exceptionalskills,vision,and adaptability BogdanRadulescu(CoFounderandChiefBusinessOfficer ofUNTOLDUniverse)has establishedhimselfasatrailblazerin theadvertisingandeventsindustry.His dynamicleadershipstyleandunique approachtoconnectingwithpeople haveearnedhimareputationasarole modelforentrepreneursandbusiness leadersalike.

Bogdan’sleadershipapproachisbuilt onthecombinationofcharismaticand transformationalpractices.Hisability toconnectwithhisteamonapersonal levelhasenabledhimtomotivateand inspirethemtoperformattheirbest. Heunderstandsthateffective communicationrequiresahuman connection,whichfosterspersonal motivationandbetterperformance.His approachhasearnedhimthe admirationofhisteamand stakeholders,allowingUNTOLD Universetoemergeasaleading companyintheadvertisingandevents industry

“Everybody talks about different leadership styles, but they all have something in common: the people. When you talk to your PM or Chief Officer, you don’t talk to the position; you speak to the man/woman. When you have a huge team to lead, it is essential to understand that they are humans with diverse personalities and interests. The only proper way to communicate with all of them at once is to establish a human connection. People work better when they are personally motivated. And so do I,” statesBogdan.

Inanexclusiveinterviewwithour magazine,Bogdansharedhisinsights

onleadership,entrepreneurship,and thefutureoftheadvertisingandevents industry.Hespokeabouthisjourneyas anentrepreneur,hisvisionforthe industry,andhisplansforthefutureof theUNTOLDUniverse.

FromPlayingFieldtoBoardroom

Bogdan’sjourneytosuccessissortof different.Asachild,hewaspassionate aboutsports,particularlyfootball.Like manyotherboyshisage,hedreamed ofplayingforthefirstleague championsandbaskinginthegloryof aferventgame,withtheaudience cheeringhimon.However,hisdestiny laidelsewhere,andhislovefor businesswasborn.

Attheageof21,Bogdanventuredinto theadvertisingindustry,markingthe beginningofhisentrepreneurial journey.However,thingsdidnotgoas planned,andhefacedhisfirst bankruptcyattheageof23. Undeterred,Bogdandidnotletthe setbackdefeathim;instead,heusedit asmotivationtobouncebacksmarter

Many cars are on the market, but only some make you feel special. There are many festivals, but the magic is in UNTOLD!

Asthesayinggoes, “Negotiation starts after the first NO,” andBogdanused thismantratohisadvantage.He attendedBusinessSchoolat Babeș Bolyai University inCluj-Napoca, Romania,whichprovidedhimwitha solidfoundationinthefield.Therest, hehadtodiscoverthroughpractical experience.Withhisnewfound knowledgeandexperience,he rekindledhisbondwith entrepreneurshipattheageof26,and UNTOLDUniversewasborn.Hecalls himself“UNTOLDERsinceday1!”

UNTOLDUniverse:Uplifting EmotionsandSparkingEvolution

ThestoryoftheUNTOLDUniverseis oneofpassion,creativity,anda commitmenttounitingpeoplethrough entertainment.Foundedin2015in Cluj-Napoca,thisdynamiccompany hasquicklybecomeaforcetobe reckonedwithintheindustry.Their motto,“UNITINGTHROUGH ENTERTAINMENT,”encapsulatesthe essenceoftheirwork.

TheUNTOLDUniverseteamdelivers incredibleprojectsthatallowdiverse communitiestoconnectandspeakthe samelanguage–thelanguageof music,unexpectedfriendships,and togetherness. “Unlike sports, live entertainment has no winners or losers, and the audience is always united”,addsBogdan.

WhatsetsUNTOLDUniverseapartis itscommitmenttothedemocracyof creativity.Theyarebold,passionate, andhungryforself-improvement, alwayspushingthemselvestobebetter andtocreateexperiencesthatuplift emotionsandsparkevolution.Theyare devotedto“thedream”,andwork tirelesslytobringthatdreamtolifefor theiraudiences.

31|OCTOBER2023

Redefining

theLiveEntertainment

IndustrywithUniqueExperiences

Exclusiveservicesandunparalleled solutionsarewhatmakeUNTOLD Universestandoutfromthe competition.Ledbythevisionary Bogdan,thispowerhousebrandis redefiningtheliveentertainment industrywithitsinnovativeapproach. AstheGermanadagestates, “measure 3 times, cut once”,andthecompanytakes thistoheartwithitsmeticulous assessmentofeverysinglecampaign. Theyinvestineachprojecttoensureit alignswiththebrand’suniqueselling proposition,theendconsumers’needs, andthefestival’soverallvibe.

TheUNTOLDUniverseincludes:

● UNTOLDFestival:Launched in2015intheheartof Transylvania,Cluj-Napoca, Romania,thisfestivalquickly becameaglobalphenomenon. Itwontheawardforthe Best Major Festival in Europe after thefirsteditionand consistentlyranksinthe Top 10 Best Festivals worldwide.

● NeverseaFestival:Launched in2017inConstanța,Romania, itisthelargestEuropeanbeach musicfestival,rankingamong DJMag’sTop100Festivals.

● NeverseaBeach:Openedin 2020duringthesummer,itisa stunningbeachthathoststhe NeverseaFestival.

● MassifFestival:Launched withthefirsteditioninMarch 2023,itisthefirstwintermusic festivalintheRomanian mountains,inPoianaBrașov station.

● WestSideChristmas

MarketinBucharest:

Launchedin2022,itisvoted themostbeautifulChristmas MarketinRomania.

BeyondMusicFestival

TheUNTOLDFestivalhasbecomea definingforceintheglobalmarket, exhibitingthebrand’sstrengthand influence.UNTOLDismorethanjusta musicfestival;itisapowerfulbrandin itsownright,anditalsorunsCSR campaigns.Asaresult,ithasbecome thego-toreferencefornewlive entertainmentconcepts.

“Oh, sort of like an UNTOLD Festival, huh?” Whenaneweventislaunched, peopleimmediatelycompareittoan UNTOLDFestival.Andwithitsproven trackrecordofsuccess,peoplecantrust thatitwilldeliveranamazingnew concepteverytime.ForBogdan,being areferenceinthefieldisanhonoranda personalrewardfortheentireteam, includinghisproductioncompany, communication,andpartnerships agencies.

OverdeliveringandExceeding Expectations

Bogdanaimstorevolutionizethe entertainmentindustrybycreating uniqueexperiencesthatcaptivate audiencesworldwide.Heleadsateam thatprimarilytargetsindustriessuchas events,communication,production, sales,andpartnerships,allgeared towardprovidingunparalleledlive entertainmentexperiences.

UndertheUNTOLDUniverse umbrella,Bogdanishappytointegrate MagicMakerCommunication,afinetailoredcommunicationagency,Magic MakerMediaHouse,adynamic productioncompany,andThe SponsorshipAgency,ateamofsales andpartnershipsprofessionals.Their expertisecoversalmosteverything relatedtoeventsandentertainment, whetherliveordigital.

32|OCTOBER2023

“We like to over deliver,” Bogdan continues.Histeamofpartnership managementprofessionalsplaysa crucialroleinshapingthemarketto meettheirclients’needs.Theyassist partnerbrandstodevelopaclear businessstrategyandeffectively communicatingit.Bydoingso,they increasetheirpartner’sawareness, exposure,andfeedbackonamacro scale.

LeadingtheChargeinPartnership Management

Bogdan’sabilitytoestablishsuccessful cooperationwithvariousbrandsis unmatched,andhecontinuestoleadhis teamtonewheightswitheachpassing day.Heunderstandsthattaking responsibilityisnoeasyfeat;however withtherightamountofeffort,work, passion,anddedication,everythingis achievable.

Bogdanknowsthathisteamistheir mainasset.Thatiswhyhehandpickeda groupofwell-driven“magicmakers” whoarenotonlypassionatebutalso highlycreative,ensuringthattheir festivalsreachtheirmaximumpotential eachyear.Thisteamhasearnedthe groupinternationalrecognitionasthe firstpartnershipsmanagementteam fromRomania,awardedfor Best Practices in Brand Integration

Thankstotheirhardwork,thegroup hasdevelopedthemostcomplex commercialpartners’ecosystem, ensuringthatalltheirinitiativesasan entertainmentgrouparesupportedby partnerswhoconstantlycomeforward tolendtheirsupport.Thishasprovento beasignificantadvantagecomparedto otherEuropeancompanieswithsimilar profiles,makingthemstandoutinthe industry.

RisingAbovetheCompetition

Bogdanfirmlybelievesthatbeing proactiveandleadingbyexampleis oneofthetopthreequalitiesofatrue entrepreneur,especiallyina competitivebusinessenvironment.To

riseabovethecompetition,onemust knowtheirbusinessinsideout,beaware oftheirstrengthsandweaknesses,and beabletocoveranyoftheiremployees’ tasksifneeded.Heunderstandsthata healthy,competitivebusiness environmentcanalsostimulate production,andheisalwaysupfora goodchallenge.

FindingNormalcy

Whenheisnotinthecabin,Bogdan’s biggestpassionismusic,whichalso helpshiminhiswork.Heisalsoanavid fanofdiverseleisureandentertainment experiences,constantlyseekingunique socialenvironmentsandculturalevents. Beinginthebusinessofbrand activationsonadailybasis,heoften findshimselfpicturingwhathecould createinavenueifitwerehisproject.

Bogdanknowsthatachievingaperfect work-lifebalanceisaconstant challenge,andthereisnosuchthingas perfection.However,hehasfounda waytomaintainasenseofnormalcyin hislife.Heloveshiswork,andtime seemstoflybyduringmeetings,buthe alwaysremembersthathehasalife outsidetheoffice,andhemakessureto shifthisfocusthereforawhile.

UntoldAdvice

Asanaccomplishedleader,Bogdanhas invaluableadviceforbuddingbusiness leaderswhoaspiretoexcelinthe industry.Accordingtohim,good marketingforamediocreproductisa disadvantagetothecompany.

● “First, make your product the best one on the market. Only then focus on how to sell it.”

● “Keep in mind that you sell ideas, stories, and emotions, not a basic product.”

● “When you pitch high, deliver high!”

33|OCTOBER2023

WhatisCRM?

CRMstandsforCustomerRelationshipManagement.It representsatechnology,strategy,andsetofpracticesthat businessesemploytomanagetheirinteractionsand relationshipswithcustomers,bothcurrentandpotential.The mainobjectiveofCRMistoenhancecustomersatisfaction, improvecustomerretention,andultimatelystimulatebusiness growth.

CRMsystemsusuallyincludeavarietyoftoolsandprocesses thatstreamlineandoptimizedifferentaspectsofcustomer interactions.Thesetoolsandprocessesmayencompass:

●CustomerDataManagement:Organizingcustomerinfo forinsights.

●SalesManagement:Trackingleadsandsales opportunities.

●MarketingAutomation:Targetedcampaignsbasedon customerdata.

●CustomerSupport:Managinginquiriesandcomplaints.

●Analytics:Gaininginsightsfromdataandmetrics.

●WorkflowAutomation:Streamliningtasksforefficiency.

●Collaboration:Teamsworkingtogetherforbetterservice.

●Integration:Connectingwithothertoolsforaunifiedview

Top5CRM SoftwareCompanies OfferingtheMost AdvancedFeatures

Overall,CRMplaysacrucialroleinhelpingbusinesses buildandmaintainstrongcustomerrelationships,whichis essentialforlong-termsuccessintoday’scompetitive market.

Let’shavealookatthetopCRMsoftwarecompanies:

5.SAP

●Foundation-1972

●Headquarters-Walldorf,Germany

●NetWorth-$157.6billion

SAPCRMranksamongtheleadingCRMcompanies.It streamlinesinteractionswithclientsandprospects,making itavitalcustomerrelationshipmanagement(CRM)suite thatgreatlyhelpsbusinessescoordinateengagementswith clientsandprospects.

In2023,SAPintroducedseveralenhancementstoSAP CRM,withamajorfocusonaunifieduserinterfacethat prioritizesintuitiveanduser-friendlyexperiences.

Thisupgradeiscomplementedbynewmachine-learning capabilitiesthatallowfortaskautomationandcustomer insights,ultimatelypromotingefficiency

Moreover,SAPCRMseamlesslyintegrateswithotherSAP products,providingacomprehensivecustomerperspective. Itisalsobolsteredbyaconvenientmobileappforaccessing itonthego.

ThesignificanceofSAPCRMextendsacrossbusinessesof allsizes,functioningasahubforautomation,enhancing productivity,andgeneratingcustomerinsights.Withan

34|OCTOBER2023

approximatevaluationof$15billion,itsrevenue trajectoryisprojectedtoriseto$18billionby2025. PracticalapplicationsforSAPCRMabound:

●Salesteamsstreamlineleadtracking,opportunity management,anddealclosure.

●Marketingteamsorchestratecampaigns,monitor email outreach,andgaugecampaigneffectiveness.

●Customerserviceteamsoptimizeinteractions,gauge satisfaction,andexpediteissueresolution.

●Fieldserviceteamsefficientlydeploytechnicians, monitorassets,andcoordinateappointments.

●Forbusinessesaspiringtothrive,SAPCRMstandsas anexceptionalCRMsolution,boastingversatilityand potencyacrossdiversedomains.

TeamingupwithGoogleCloudtohostSAPCRMon theGoogleCloudPlatform.

CreatinganintegrationwithSAPSuccessFactorsto enhanceemployeelifecyclemanagement.

IntroducinganewmobileappthatmakesSAPCRM evenmoreaccessible.

Inessence,SAPCRMrepresentsthepinnacleofa dynamicandadaptableCRMsolution,readytodrive businessestowardslastingsuccess.

4.Oracle

●Foundation-1977

●Headquarters-Austin,Texas,UnitedStates

●NetWorth-$186.4billion

OracleCRMisacloud-basedcustomerrelationship management(CRM)solution,designedtostreamline customerinteractionsforbusinesses.In2023,Oracle introducedenhancementsthatbolsteritsutility:

●Facilitatinguserexperienceisanewunifiedinterface, simplifyingOracleCRM'sutilization.

●Empoweringsalesautomationarefreshtool encompassingleadscoringandopportunity management.

●Enhancingmarketingautomationincorporatestoolsfor emailmarketingandcampaignoversight.

●Elevatingcustomerservice,integratingknowledge managementandcasesupervision.

●Forfieldserviceoptimization,OracleCRMintroducesasset trackingandschedulingcapabilities.

Notably,integrationwithOracleFusionCloudapps,including SalesandMarketingClouds,presentsaholisticcustomer interactionmanagementhub.

Valuedatapproximately$15billion,OracleCRM’sworthis projectedtoburgeonto$18billionby2025.Illustrative applicationsinclude:

●SalesteamscapitalizeonOracleCRMforleadtracking, opportunitymanagement,anddealclosures.

●Marketingteamsorchestratecampaigns,traceemail initiatives,andgaugecampaignefficacy

●Customerservicedepartmentsemployitforinteraction management,satisfactionassessment,andissue resolution.

●Fieldservicesquadsefficientlycoordinatetechnicians, monitorassetsandscheduleappointments.

AsaversatileCRMplatform,OracleCRMisinstrumentalfor businessexpansion,offering:

●Cloud-basedsuitespanningsales,marketing,customer service,andfieldservicedomains.

●SeamlessintegrationwithOracle’sFusionCloud applications.

●Encompassingfeatureslikelead,opportunity,and contactmanagement,plusrobustcustomerandfield servicemanagement.

●Cateringtobusinessesofallsizes,fromsmall enterprisestoexpansivecorporations.

3.Adobe

●Foundation-1982

●Headquarters-SanJose,California,UnitedStates

●NetWorth-$193.8billion

35|OCTOBER2023

AdobeCRM,acloud-basedplatformformanagingcustomer relationships(CRM),empowersbusinessestooversee interactionswithcustomersandprospects.Theenhancements introducedin2023revealaunifiedinterfacethatmakes usabilityeffortlessandAI-drivenfeaturesthatimprove decision-making.Theseimprovementsseamlesslyintegrate withotherAdobeproductssuchasExperienceCloudand MarketingCloud,strengtheningAdobe’scomprehensive suite.

Notably,AdobeacquiredWorkfront,aworkmanagement platform,for$1.5billion,whichenhancesitsCRM capabilitiesandprovidesaholisticbusinesssolution.Withan estimatedvalueof$2billion,AdobeCRM'srevenueis projectedtoreach$3billionby2025,highlightingits strategicsignificance.

Thetoolsetcoverssales,marketing,customerservice,and fieldservice,streamliningtasks,boostingproductivity,and extractingcustomerinsights.ThisversatileCRMfinds applicationsacrossvariousdomains:

●Sales:Effortlesslymanagingleads,opportunities,and deals.

●Marketing:Craftingandoverseeingcampaigns,monitoring emailoutreach,andgaugingcampaigneffectiveness.

●CustomerService:Efficientlyhandlinginteractions, monitoringsatisfaction,andresolvingconcerns.

●FieldService:Coordinatingtechnicians,trackingassets, andschedulingappointments.

Practicalinstancesexemplifytheutility:

●Salesteamsoptimizeleadtrackinganddealclosures.

●Marketingteamsorchestrateandassesscampaigns.

●Customerserviceteamsprovidestellarassistance.

●Fieldserviceteamsmanagetechniciansandappointments.

Forbusinesseseyeinggrowth,AdobeCRMstandsasarobust choice,adaptabletomultifariousneeds.The2023updates addfurtherappeal:

●Arevampedinterfaceensuresuser-friendliness, supplementedbyadashboardofferingrapidmetric insights.

●AIfeaturesleveragemachinelearningforpredictive analytics,aidinglead-to-customerconversionpredictions.

●SeamlessintegrationwithAdobe’secosystemsimplifies customerdataandmarketingcampaignmanagement.

●TheWorkfrontacquisitionfortifiesAdobe’sCRM capabilities,intertwiningprojectmanagementwiththe customerjourney.

2.Salesforce

●Foundation-1999

●Headquarters-SanFrancisco,California,UnitedStates

●NetWorth- $237.7billion

SalesforceCRMisacloud-basedcustomerrelationship management(CRM)platformthathelpsbusinessesmanage theirinteractionswithcustomersandpotentialcustomers. In2023,Salesforce,oneofthetopCRMsoftware companies,announcedseveralnewfeaturesforSalesforce CRM,including:

●EinsteinNextGenerationAI.ThisnewAIplatformwill powernewfeaturesacrossSalesforceCRM,including predictiveleadscoring,personalizedrecommendations, andautomatedcustomerservice.

●SalesforceAppExchange.Thismarketplacefor Salesforce appsandservicesnowhasover6,000apps,makingit easierforbusinessestofindthesolutionstheyneed.

●SalesforceCustomer360.Thisunifiedviewofthe customergivesbusinessesasingleplacetoviewall customerdata,fromsalestomarketingtoservice.

●SalesforceSalesCloudEinsteinDiscovery Thisnew featureusesAItohelpsalesteamsfindinsightsintheir data,suchaswhichcustomersaremostlikelytochurnor whichproductsaremostlikelytobepurchasedtogether.

SalesforceCRMisavaluabletoolforbusinessesofall sizes.Itcanhelpbusinessesautomatetasks,improve productivity,andgaininsightsintotheircustomers.The worthofSalesforceCRMisestimatedtobearound$200 billion,andtherevenueofSalesforceCRMisexpectedto growto$30billionby2025.

HerearesomespecificexamplesofhowSalesforceCRM canbeused:

36|OCTOBER2023

●AsalesteamcanuseSalesforceCRMtotrackleads, manageopportunities,andclosedeals.

●AmarketingteamcanuseSalesforceCRMtocreateand managemarketingcampaigns,trackemailmarketing,and measuretheresultsofmarketingcampaigns.

●AcustomerserviceteamcanuseSalesforceCRMto managecustomerinteractions,trackcustomer satisfaction,andresolvecustomerissues.

●AsalesteamcanuseSalesforceCRMtoautomatetasks, suchassendingemailremindersandscheduling appointments.

●AmarketingteamcanuseSalesforceCRMtocreate personalizedmarketingcampaignsbasedoncustomer data.

●AcustomerserviceteamcanuseSalesforceCRMto resolvecustomerissuesmorequicklyandefficiently

●IfyouarelookingforaCRMplatformtohelpyour businessgrow,SalesforceCRMisagreatoption.Itisa powerfulandflexibleplatformthatcanbeusedfora varietyofpurposes.

HerearesomeadditionalnewsaboutSalesforceCRMin 2023:

●SalesforceacquiredMuleSoftfor$6.5billioninApril 2023.MuleSoftisacloud-basedintegrationplatformthat willhelpSalesforceexpanditscapabilitiesinthe integrationmarket.

●Salesforceannouncedthatitwouldbeopeninganew officeinAustin,TexasinJuly2023.Thenewofficewill create1,000newjobs.

●Salesforcewasnamedtheworld'smostinnovative companybyFastCompanyin2023.Thisistheseventh timethatSalesforcehasbeennamedtothelist.

1.Microsoft

●Foundation-1975

●Headquarters-Redmond,Washington,UnitedStates

●NetWorth- $2.2Trillion

MicrosoftCRMisacloud-basedcustomerrelationship management(CRM)platformthathelpsbusinessesmanage

theirinteractionswithcustomersandpotential customers.

In2023,Microsoftannouncedseveralnewfeatures forMicrosoftCRM,includingAI-poweredinsights forsales,marketing,andcustomerservice,improved productivitytoolsforfieldserviceteams,andnew capabilitiesforsupplychainmanagement.

MicrosoftalsoacquiredCRMplatformstartupGlean inMarch2023andpartneredwithGoogleCloudto offerCRMsolutionsinMay2023.

MicrosoftCRMisavaluabletoolforbusinessesof allsizes.Itcanhelpbusinessesautomatetasks, improveproductivity,andgaininsightsintotheir customers.

TheworthofMicrosoftCRMisestimatedtobe around$10billion,andtherevenueofMicrosoft CRMisexpectedtogrowto$12billionby2025.

HerearesomespecificexamplesofhowMicrosoft CRMcanbeused:

●AsalesteamcanuseMicrosoftCRMtotrack leads,manageopportunities,andclosedeals.

●AmarketingteamcanuseMicrosoftCRMto createandmanagemarketingcampaigns,track emailmarketing,andmeasuretheresultsof marketingcampaigns.

●AcustomerserviceteamcanuseMicrosoft CRMtomanagecustomerinteractions,track customersatisfaction,andresolvecustomer issues.

●AfieldserviceteamcanuseMicrosoftCRM tomanagefieldservicetechnicians,track assets,andscheduleappointments.

Inconclusion,thetopCRMsoftwarecompanieshave greatlychangedhowbusinesseshandleandcultivate customerrelationships.Theircreativetechnologies, designsfocusedonusers,anddata-drivenapproaches haveremodeledcustomerinteractionsandguided decision-making.Asthebusinessenvironmentkeeps evolving,theseindustrypioneerswillprobablyhavea crucialpartinactivelypromotingcontinuousgrowth andbuildingenduringcustomerconnections.

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Kim Grennan: Transforming Next-Gen Marketing andAdvertising Leadership

Marketingandadvertisingisoneofthe rapidly-changingindustriesofthepresent times.Owingtotheindustry’sever-changing scenario,thestandardagencycultureisalso undergoingmodificationstocopewiththelatest requirements.Today,peopleidealizevaluesandconcepts thatflexiblyalignwiththeirideologiesandcatertotheir requirements.

Thisnotionservesastheprimemotivationbehindthe establishmentofAxleEight.In2016,thecompanywas foundedwiththevisiontocreateaworkingenvironment thatwasdifferent,moreflexible,andreasonablethanthe standardagencyculture.“We wanted to build a culture where people could work with different brands and enjoy the variance in each day without the typical agency burnout,”assertstheCEOandFounderofAxleEight, KimGrennan.

HumanApproachtoRelationships

AxleEightisadigitalmarketingagencythatoffersservices suchaspaidmedia,contentcreation,PR,emailandsocial mediatomid-sizedcompanies.Asaservice-basedbusiness thatishighlycommoditized,itishardtodifferentiateona completelyuniquelevel.Therearenumerouspeoplewho offersimilaraspectsofservices.However,Kimstatesthatit isthecompany’sprocess,workquality,andapproachto buildinguniquerelationshipswiththeclientsthat differentiateAxleEightfromtherest.

Withapersonable,morecasualandresult-orientedvision, AxleEighttendstohaveahumanapproachtorelationships andlessofawhite-collarbusinessapproach.Having previouslyworkedwithB2Bcompanies,AxleEighthas wideneditsfocusovertheyears.Currently,itworkswith B2Ccompaniesaslongastheyareaservice-based

companyore-commercecompanywithlowSKUs/products sales.“We want to be approachable and transparent while achieving results you've only dreamed of,”remarksKim.

EffectualDelegationofDuties

Beingatthehelmofthecompany,Kimassertsitasher dutytoensurethebusinessisontherailsatalltimes.She furthermakessurethatAxleEightisbuildingaunique cultureandamodelthatisscalableinawaythatkeepsthe teamcruisingtoachievethecompany’sgrowthgoalsyear inandout.Nevertheless,sheputsalargeemphasison creatingabusinesswherepeoplewanttowork,andclients aspiretowork.

AmplifyingCompanyCulture

Astheleader,KimalsospearheadstheteamofAxleEight. Thecompanygreatlyemphasizesfindingandhiringthe rightpeoplefortheteam.Thisisbecausetheentireservice offeringofthecompanyisbasedonhowgreatthepeople areandwhattheycanachievefortheclients.Thus,Axle Eightonlyhirespeoplewho,asKimbelieves,willamplify thecompany’scultureandwhatithasasateam.An individualisdiscardedasanoptionfromtheteamwhen theydonotfitthemoldasahumanandbringpositivity, whilenaturallyembodyingthecompany'scorevaluesand ethics.

Theselectedindividuals,however,fitrightin,whilethe membersenjoyoneanother’scompanyandaretightly bonded.Theteamcomprisespeoplewithastellarskillset whogenuinelycareaboutresultsanddowhatisright.Axle Eightendorsesaflexibleworkingenvironment,no micromanagement,andoffersaprofitbonusprogramwhere allemployeesshareinthebusiness’sprofit2Xperyear As aresult,whenthebusinessissuccessful,theemployeesare

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“It's the people, and our process for how we get things done for our clients, our work quality, and how we pride ourselves on building unique relationships with our clients that set us apart.”
Kim Grennan CEO & Founder
‘ 39|OCTOBER2023

directlyrewardedfortheirrespectivecontributionsand efforts.

RobustRetentionStrategy

AxleEightattractsclientswhoareincredibletoworkwith. Overtheyears,thecompanyhasbecomebetterat identifyingitspotentialclient—anaspectthathasenriched theworklivesoftheemployees.Thus,AxleEightonly workswithcompanieswhereitiscertainaboutmakingan impact.

Itsabilitytoretainclientsforyearshasgarneredthe companynumerousreferralsfromnewbusinesses. Moreover,thecompanyhasalsoearneditsclients’trustand respectwithitstransparencyandflexibilitytotheirbusiness needs.AxleEightfurtheraimstobeabletoadapttothose needsonadime,andchangescopeifneeded.

AnalyzingTrendsandShifts

Kimfurtherenunciatesthatmarketingandadvertisingis oneofthequickestchangingindustriesoutthere.Speaking ofevolvingclientrequirements,sheasserts,“This is a more individualized experience for us and less of an overall,

across the board thing we are seeing.”Everyclientand organizationhasanidealvisionofworkingwithanagency. SometimesAxleEightlikestoworkinaccordingly,andon othertimesitdoesnot.

Thecompanytriestocometoacommonunderstandingof whatitcanandcannotdoforclientssothingsareclearon whattheywillbereceivingandcanfurtherexpect.She addsthatitisreallyuniquetoeverybusinessandpersonfor theywanttoworktogether.

NoteofConclusion:Kim’sForetellingoftheFuture

Intheupcomingyears,AxleEightisplanningonrollingout moreservicesonthedesignandwebsitedevelopmentside, alongwithanalytics.Speakingofhervisionforthefuture, Kimenvisionsalargerteamdeliveringservicesandresults totherightclientsfortheteamofAxleEightina systematicwaythatcontinuestobescalable.

Thecompanyharboursbiggrowthgoals.Todate,itnever experiencedayearwhereithasnotachieveditsgoals.“I plan on not breaking that streak!”concludesKim.

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Companies and
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Top10MostProtable
ItsRevenueStreamsin2023

Inthedynamicyear2023,certainbusinesseshavestood outfortheirsignificantprofitgeneration,earningthemthe titleoftheyear’smostprofitablecompanies.Inthis analysis,wewillthoroughlyexaminetherevenuesources thathavepropelledthesecompaniestoexceptional financialsuccess.Wewillalsodelveintotheirmarket positioning,andrevenuetrends,andidentifythestock exchangeswheretheirfinancialstrengthisevident.The goalofthisanalysisistoprovideacomprehensive understandingofhowthesetopbusinesseshaveachieved remarkablesuccessandbecamethemostprofitable companiesinthe2023landscape.Let’sgetstarted!

TheCurrentGlobalBusinessEnvironment

Thecurrentglobalbusinessenvironmentpresents numerouschallengesandopportunities.

●Opportunities

●1.TheRiseofTechnology:Noveltechnologies,suchas artificialintelligence,blockchain,androbotics,are emergingandofferingfreshprospects.Theseinnovations enablebusinessestoexplorenewavenuesandreshapetheir operations.

●2.TheGrowthoftheDigitalEconomy:Therapid expansionofthedigitaleconomyoffersacrucialbusiness opportunity.Enterprisesthatembracethistrendcansecure aprosperousfuturebyaligningwithitsdynamiclandscape andtransformativepotential.

●3.IncreasingDemandforSustainableProductsand Services:Withgrowingconsumerawareness,thedemand forsustainableproductsandservicesisontherise.This trendprovidesbusinesseswithapromisingopportunityto capitalizeonbyaligningwitheco-friendlypreferences.

●4.TheGrowthofEmergingMarkets:Theswift expansionofemergingmarketsoffersalucrative opportunityforbusinessestofostergrowth.By strategicallyaccessingthesemarkets,companiescan effectivelyexpandtheirenterprises.

●Challenges

1.TheCOVID-19Pandemic:Theglobalillnesscaused bythepandemicsignificantlyimpactedtheworld’s financialsystem,resultingindifficultiesinobtaining products,risingprices,andaslowdownineconomic growth.

2.TheWarinUkraine:TheconflictinUkraineposed substantialchallengesforindividualsandtheglobal economy,causingwidespreadsuffering.Italsoledto increasedenergycostsandgreateruncertaintyaboutthe future.

3.RisingInflation:Inflationisontheriseinnumerous countries,erodingpurchasingpowerandincreasing operationalcostsforbusinesses.Thisisarippleeffect stemmingfromthepandemicthathasaffectedbusinesses worldwide.

4.GeopoliticalTensions:Tensionsbetweencountriesare escalating,potentiallyexacerbatingissuesfortheglobal economy.Forinstance,theRussian-Ukrainianconflicthas strainedrelationsbetweencountriessuchastheUSAand China.

5.ClimateCrisis:Theclimatecrisisrepresentsasignificant threattotheglobaleconomy,necessitatingproactive measuresbybusinessestomitigateitsimpact.

TopTrendingIndustries

Thesearesomeofthemostpopularandprofitableindustries in2023.

1.HealthcareIndustry:Theexpectedrevenuegrowthrate is14.77%,amountingto$28.77billionby2027.

2.E-commerceIndustry:Theexpectedrevenuegrowthrateis projectedtoreach$70.9trillionby2028,exhibitingagrowth rate(CAGR)of27.43%during2023–2028.

3.AIIndustry:In2023,themarketvaluestoodat$150.2 billionandisanticipatedtoincreaseto$1,345.2billionby 2030.TheglobalAImarketisregisteringaCAGRof36.8% from2023to2030.

4.VRandARIndustries:RevenueintheARandVR marketsisprojectedtoreach$31.1billionin2023,withan expectedannualgrowthrate(CAGR2023-2027)of13.72%.

5.BlockchainIndustry:Theglobalblockchaintechnology marketsizeisexpectedtoreachapproximately$2,334.46 billionby2032,growingatacompoundannualgrowthrate (CAGR)of85.7%from2023to2032.

6.DataAnalytics:Theglobaldataanalyticsmarketis expectedtogrowatacompoundannualgrowthrateof26.7% from2023to2030,reaching$302.01billionby2030.

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MostProfitableCompanies

1.AppleInc.

●HQ:USA

●MarketRevenue: $81.797Billion

●Exchange:NASDAQ

In2023,Applestandsoutasoneofthemost profitablecompanies.Themajorityoftheirrevenue derivesfromiPhonesales,constituting53%of theirearningsinQ32023,totalingapproximately $39.67billion.FollowingiPhones,iPadscontribute $5.79billion,withMacsgenerating$6.84billion. Inadditiontothese,Applegarners$21.21billion fromitsservicesdivision.Beyondthesecore revenuesources,Apple’sincomestreamalso benefitsfromwearablesandvariousservices.The significanceofthesesupplementaryincome sourceshassteadilygrownovertheyears.

2.MicrosoftCorp

●HQ:USA

●MarketRevenue: $211.915Billion

●Exchange:NASDAQ

In2023,Microsoft’sprimarysourceofincomewas cloudcomputing,generating$28.5billion, followedcloselybyOffice365,whichbroughtin $63.36billion.Windows,widelyutilized,also contributedsignificantlytotheirrevenue.LinkedIn added$15.12billiontoMicrosoft’searnings throughsubscriptions,advertisements,joblistings, andeducationalservices.Gaming,too,playeda substantialrole,accountingfor$15.47billionin revenue.Microsoft’sdiverseincomestreamsare derivedfromcloudservices,softwareproducts, socialnetworks,andgaming,collectively generatingsubstantialrevenueforthecompany

3.AlphabetInc.(GOOGLE)

●HQ:USA

●MarketRevenue:$74.604Billion

●Exchange:NASDAQ

AlphabetInc.earned$58.1billionexclusively fromadvertising,makingitoneofthemost profitablecompaniesinAmericain2023.Google, astheworld'slargestadvertisingplatform,derives

themajorityofitsrevenuefromadvertising.In additiontothis,thecompanyaccrued$7.4 billionfromitscloudcomputingservicesin 2023.YouTube,theworld'sforemostvideosharingplatform,contributedsignificantlyto Google’srevenue,generating$28.84billionin 2023.Thecompanyalsogarnered$1.93billion throughvariousotherservicesinthesame year

4.Samsung

●HQ:SouthKorea

●MarketRevenue:$218.04Billion

●Exchange:KRX

In2023,theprimaryrevenuesourcesfor SamsungareITandmobilecommunication, whichcollectivelycontributeto51.5%ofthe company'stotalrevenue.Withintherealmof devicesolutions,Samsungencompasses semiconductors,displays,andcomponents, andthissegmentisprojectedtorepresent 27.6%ofthecompany'stotalrevenueforthe sameyear.Consumerelectronics,ontheother hand,contribute11.9%toSamsung'stotal revenuein2023,whilebuildingand constructionactivitiesaccountfor8.4%ofthe company'srevenue.Lastly,financialservices makeupamodest0.6%ofSamsung'stotal revenue.

5.Pfizer

●HQ:USA

●MarketRevenue:$67to$70Billion

●Exchange:NYSE

Pfizer,apharmaceuticalcompany,primarily derivesitsrevenuefromthesaleof prescriptiondrugs,vaccines,andbiologics. Biopharmaceuticalscontributeto84%ofthe company’stotalrevenue,whileconsumer healthcareisexpectedtomakeup14%of Pfizer’soverallrevenuein2023.In2023, Pfizer’sconsumerdivisionreportedearningsof $13.2billion,reflectinga10%increasefrom thepreviousyear Thecompanyisactively investinginthedevelopmentofnewdrugsand vaccines,solidifyingitspositionasoneofthe healthcaresector’smostprofitableentities.

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6.SBI

●HQ:India

●MarketRevenue:$16.884Billion

●Exchange:NSE

Throughtheinterestincome,SBIgenerated $470,719,903ininterestincome.Accordingtothe codeyouprovided,SBIearnedaprofitof$6.2billion throughfeesandcommissionsin2023.Additionally, SBIgenerated$38.905billionfrominvestment incomeand$4.9billionfromothersourcesofincome inthesameyear.

7.RelianceIndustries

●HQ:India

●MarketRevenue:$108.21Billion

●Exchange:NSE

Reliance,thesecondmostprofitablecompanyin India,generateda$565millionprofitinthesame period.Italsoearned$47.2billionthrough petrochemicalsin2023and$310.4billioninprofit fromretailsales.RelianceJioreportedrevenueclose to$1.5billioninfiscalyear2023and$5.6billion fromdigitalservices.ThegrowthinReliance’s revenuein2023wasprimarilydrivenbythe expansionofitsretailanddigitalbusinesses.Reliance Industriesremainsthesecond-mostprofitable businessinIndia.

8.SaudiAramco

●HQ:SaudiArabia

●MarketRevenue:$2.229Trillion

●Exchange:SAR

In2023,SaudiAramcogeneratedrevenuefrom varioussources.Specifically,theyearned$388.5 billionthroughoilandgasproduction,$57.2billion fromrefineriesandchemicals,$31.8billionthrough marketinganddistribution,and$10.7billionfrom corporateandotheractivities.Thisrevenuegrowthin 2023canbeattributedtotheriseinoilprices.

9.Tencent

●HQ:SaudiArabia

●MarketRevenue:$2.229Trillion

●Exchange:SAR

OnlineadvertisingwasTencent’s primaryrevenuesourcein2023, comprising42%ofthecompany’stotal earnings.Specifically,Tencentamassed $126.5billioninrevenuefrom advertisingduringthatyear Additionally,thecompanygenerated $102.1billionfromvalue-addedservices in2023.Thethird-largestcontributorto Tencent’srevenuein2023wasFinTech andbusinessservices,accountingfor 25%ofthecompany’soverallearnings. Thissectoryielded$77.6billionin revenuein2023andemergedasthe mostprofitablesegmentofthe company’soperationsduringthatyear

10.Gazprom

●HQ:Russia

●MarketRevenue:$2.229Trillion

●Exchange:MCXGAZP

In2023,Gazpromisexpectedtoearnan estimated$35billionto$46billionin revenuefromnaturalgas.Specifically, Gazprom’srevenuefromtransportation servicesin2023amountedto$3.1 billion,markinga10%declinefromthe $3.4billiongeneratedin2022.Asper myavailablesources,Gazprom’s revenuefromliquefiednaturalgas (LNG)in2023reached$15.3billion, whileitgeneratedanadditional$30.4 billionthroughitsotherbusiness operations.

Intheever-evolvinglandscapeof2023, somebusinesseshaveemergedas leadersinprofitability.Theyspanthe tech-drivenfieldsofcloudcomputing andsoftwareservices,aswellasthe enduringsectorsofhealthcareand renewableenergy Theseenterprises demonstrateadaptabilityandinnovation. Asconsumerpreferencesevolveand globalchallengespersist,these profitablebusinessesnotonlyachieve financialsuccessbutalsoplayarolein shapingamoresustainableand interconnectedfuture.

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