The 10 Most Strategic CMOs of 2023

EDITOR’S LETTER

Wizards of Brand Growth!

DearReaders,

Intoday’sfast-pacedandever-evolvingbusinesslandscape,marketinghasbecomemorethanjusta meansofpromotingproductsorservices—it’sastrategicimperativefordrivinggrowth,buildingbrand equity,andfosteringcustomerengagement.Themarketingindustryisundergoingaprofoundtransformation,fueled bydigitalinnovation,changingconsumerbehaviors,andheightenedcompetition.Asbusinessesnavigatethisdynamic environment,theroleofChiefMarketingOfficers(CMOs)hasneverbeenmorecrucial.

CMOsarenotonlyresponsibleforshapingbrandidentityandmessagingbutalsofordrivingstrategicinitiativesthat alignmarketingeffortswithoverarchingbusinessobjectives.Theymustpossessakeenunderstandingofmarket trends,consumerpreferences,andemergingtechnologiestostayaheadofthecurveanddeliverimpactfulresults.

Asthemarketinglandscapecontinuestoevolve,theroleofstrategicCMOswillonlygrowinimportance.Their abilitytonavigatecomplexity,driveinnovation,anddelivertangiblebusinessoutcomeswillbeessentialfor companieslookingtothriveinanincreasinglycompetitivemarketplace.

InthiseditionofMirrorReview,weshineaspotlighton“The10MostStrategicCMOsof2023,”recognizingthe visionaryleaderswhoareshapingthefutureofmarketingthroughtheirstrategicacumenandinnovativeapproaches. TheseCMOsembodytheintersectionofcreativityandanalytics,leveragingdata-driveninsightstoinformdecisionmakinganddrivebusinessgrowth.Frompioneeringnewmarketingchannelstoredefiningcustomerexperiences, thesestrategicCMOsareattheforefrontofdrivinginnovationandsettingindustrystandards.

OurcoverstoryfeaturesKatieJansen,ChiefMarketingOfficerofAppLovin,whosestrategicvisionandbold initiativeshavepropelledthecompanytonewheightsinthecompetitivemobileadvertisinglandscape.UnderJansen’s leadership,AppLovinhasdifferentiateditselfthroughadata-drivenapproachtouseracquisitionandengagement, drivingmeasurableresultsforclientsandpartnersalike.

Inadditiontoourcoverstory,thiseditionshowcasesprofilesofotherstrategicCMOsmakingwavesintheindustry, includingDaraTreseder,RishiDave,SaraVarni,andGerridSmith.Eachprofileoffersinsightsintotheirunique strategies,accomplishments,andcontributionstothemarketingecosystem,providingreaderswithvaluable perspectivesandinspiration.

HappyReading!

Parag Ahire Project Editor

Mirror Review Media & Tech

Katie Jansen

Kae Jansen

K COVER STORY

KatieJansenistheChiefMarketingOfficerofAppLovin, aleadingmobilegamesandappdiscoveryplatformthat reachesmorethan2billiondevicesmonthly.Shemanages themarketingandcreativeservicesteamsanddevelopsand executesthecompany’sglobalmarketingstrategy.Business Insiderhasnamedheroneofthemostpowerfulwomenin mobileadvertising.

APassionforTechnologyandGaming

KatieJansen,bornandraisedinCalifornia,developeda passionfortechnologyandgamingfromayoungage.She grewupplayingvideogameswithherbrotherandfriends andwasfascinatedbytheircreativityandinnovation.She alsoenjoyedreading,writing,anddrawingandhadanatural talentforstorytellingandcommunication.

KatiegraduatedfromtheUniversityofCalifornia,Berkeley, withadegreeinmasscommunicationsandaminorin businessadministration.ShealsostudiedabroadinSpain, whereshelearnedSpanishandimmersedherselfina differentculture.Shecreditshereducationforgivinghera broadperspectiveandastrongfoundationinmarketingand communicationskills.

ADiverseandSuccessfulCareerintheGamingIndustry

Katiebeganhercareerasamarketingcoordinatorat ElectronicArts,oneoftheworld’slargestvideogame publishers.Sheworkedonvarioustitles,suchasTheSims, HarryPotter,andNeedforSpeed,andlearnedtheinsand outsofthegamingindustry.KatiethenmovedtoPlayFirst,a

mobilegamingpublisherthatGluacquiredin2014.She rosefrommarketingmanagertovicepresidentof marketingandoversawthelaunchandgrowthofsomeof thecompany’smostsuccessfulgames,suchasDiner Dash,CookingDash,andHotelDash.

In2012,shejoinedAppLovinasthefirstmarketinghire andbecametheChiefMarketingOfficerin2016.She builtthemarketingandcreativeservicesteamsfrom scratchandestablishedthecompany’sbrandidentityand voice.Shealsodevelopedandexecutedtheglobal marketingstrategy,whichincludesmediarelations, events,content,socialmedia,andpartnerships.In addition,Katiehasbeeninstrumentalindriving AppLovin’sgrowthandawareness.Thecompanywent publicin2021andhasamarketcapitalizationofmore than$30billion.

AppLovin:AComprehensiveSuiteofSolutions

AppLovinisaleadingmobilegameandappdiscovery platformthathelpsdevelopersofallsizesgrowtheir businesses.Thecompany’sfounders,AdamForoughi, AndrewKaram,andJohnKrystynak,launcheditin 2012tocreateabetterwayformobileappdevelopersto markettheirapps.Thecompany’snamecombines“app” and“lovin,”reflectingitsmissiontohelppeoplediscover andenjoygreatapps.

AppLovinoffersacomprehensivesuiteofsolutionsthat helpdeveloperscreate,publish,market,andmonetize theirapps.Itsproductsandservicesinclude:

● AppDiscovery:Agrowthenginethathelps developersacquiresandretainshigh-valueusers throughpersonalizedandengagingad experiences.

● MAX:Amonetizationplatformthathelps developersoptimizestheiradrevenuethrough real-timebiddinganddynamicpricing.

● AppLovinExchange:Aprogrammatic marketplacethathelpsdevelopersreachestheir

targetaudienceacrosspremiumpublishersandnetworks.

● Array:Agamedevelopmentplatformthathelps developerscreatesandlauncheshigh-quality gamesfasterandeasier

● SparkLabs:Acreativestudiothathelps developersproducesandtesteffectiveand engagingadcreative.

● Adjust:Amobilemeasurementandfraud preventionplatformthathelpsdeveloperstrack andanalyzetheirmarketingperformanceanduser behavior

● Wurl:Astreamingplatformthathelpsdevelopers distributesandmonetizestheircontenton connectedTVdevices.

VisionandMissiontoEmpowerAnyoneto ExpressThemselves

AppLovin’svisionistobetheultimatedestination formobilegamesandapps.Itprovidesdevelopers withthebesttoolsandservicestogrowtheir businessesanduserswiththebestexperiencesto discoverandenjoygreatapps.Thecompany’s missionistoempoweranyonetoexpresstheir creativitythroughmobileappsandtomaketheapp economymoreaccessibleandinclusiveforeveryone.

AStrategic,Operational,andRemarkableLeader andMentor

AstheChiefMarketingOfficerofAppLovin,Katie Jansenhasastrategicandoperationalrolethatcovers severalareas:

● Branding:Shedefinesand communicatesthebrandidentityandvoiceof AppLovin,bothinternallyandexternally.She ensuresthatthebrandisconsistentandcoherent acrossalltouchpoints,suchasthewebsite, socialmedia,events,andcontent.

● Marketing:Shedevelopsandexecutes theglobalmarketingstrategyand initiativesforAppLovin,whichinclude mediarelations,events,content,social media,andpartnerships.Shealso overseesthemarketingbudgetand performanceandmeasurestheimpact andROIofthemarketingactivities.

● CreativeServices:Shemanagesthe creativeservicesteam,whichconsists

COVER STORY

ofdesigners,writers,andproducers,whocreateand deliverhigh-qualityandengagingadcreativefor AppLovinanditsclients.Shealsooverseesthe creativetestingandoptimizationprocessand ensuresthatthecreativearealignedwiththebrand anditsobjectives.

● Leadership:Sheleadsandmentorsthemarketing andcreativeservicesteams,andfostersacultureof collaboration,innovation,andexcellence.Shealso workscloselywiththeexecutiveteamandother departments,suchasproduct,engineering,sales,and businessdevelopment,toalignthemarketinggoals andvisionwiththecompany’sgoalsandvision.

KatieJansenhasachievedmanymilestonesandaccolades throughouthercareer,suchas:

· beingnamedbyBusinessInsiderasoneofthemost powerfulwomeninmobileadvertisingin2016, 2017,and2018

· beingnamedbyForbesasamemberoftheForbes AgencyCouncil,aninvitation-onlycommunityfor executivesinsuccessfulpublicrelations,media strategy,creative,andadvertisingagencies

· beingnamedbyMastheadMediaasaMarketing LeaderoftheYearin2021,forheroutstanding leadershipandinnovationinthemarketingfield

· beingfeaturedbyWeAreTechWomenasan inspirationalwomanintechin2021,forher achievementsandcontributionstothetechindustry

· beinginstrumentalindrivingAppLovin’sgrowth andawareness,whichwentpublicin2021andhasa marketcapitalizationofmorethan$30billion

APassionateandDedicatedLeaderWhoLovesWhatShe Does

KatieJansenisaremarkableleaderandmarketerwhohas playedapivotalroleinshapingAppLovin’ssuccessand reputation.Sheispassionateabouttechnologyandgaming andisdedicatedtohelpingdevelopersandusersconnectand enjoygreatapps.Sheisalsoanadvocateforworkplace equalityanddiversityandprovidesmentorshipandguidance tootherwomenintech.Sheisanexampleofhowcreativity, innovation,andhardworkcanleadtoextraordinaryresults.

AppLovin

Management-KatieJansen(ChiefmarketingOfficer)

URL- www.applovin.com

Founded-2012

Description-AppLovinisatopmobilegameandapp discoveryplatformthathelpscreatorsofallkindsscale theirbusinesses.AppLovinprovidesacomprehensive suiteoftechnologiesthatassistdevelopersincreating, publishing,marketing,andmonetizingtheirapps

Atheletic Green

Management-MattCarrington(CMO)

URL-www.drinkag1.com

Founded-2014

Description-AthleticGreensisasupplementfirmthat manufacturesproteinpowder,multivitamins,andother nutritionalsupplements.Theirproductsarepromotedas aconvenientandsimpleapproachtoobtainingthe nutrientsrequiredforpeakhealthandfitness.

Cameo

Management-EmilyBoschwitz

(SVPMarketing)

URL-www.cameo.com

Founded-2017

Description-Cameoisavideo-sharingsocialmediaapp thatallowsuserstorecordandshareshortfilms,knownas "cameos,"ofthemselvesorothers,typicallylip-syncingto famoussongs.Cameo'sappispopularamongboth individualsandbusinesses,withfirmsusingitfor advertisingandeventpromotion.

CANGO Mobility

Management-BiancaBarbu(ChiefmarketingOfficer)

URL-www.cangomobility.com

Founded-2009

Description-CANGO’saimistotransformhowthe worldmoves,makingitsmarter,greener,andmore connected Itisactivelyshapingthefuturewithits productandserviceofferings,whichincludeVideo Telematics,CarSharing,EVandHybridData,andso on.

Joy Organics

Management-GerridSmith(ChiefmarketingOfficer)

URL-www.joyorganics.com

Founded-2018

Description-JoyOrganicsiswell-knownforitsunique varietyoforganicCBDproducts.Itoffersthemost organicCBDSKUsonthemarket JoyOrganics' solutionstargetthemostfrequentailments,including stress,sleep,joint,andmuscularissues

Lumen

Management-CharlyLester(Co-FounderandCMO)

URL-www.lumenapp.com

Founded-2018

Description- Itisdevelopedwithsafetyinmind,as scammersfrequentlytargetpeopleovertheageof50 To encouragegreaterdiscourseandeliminatespam,theapp limitsnewconversationstothreeperday

Pelton

Management-DaraTreseder(ChiefMarketingOfficer)

URL-www.onepeloton.com

Founded-2012

Description-Pelotonleveragestechnologyanddesign toconnectpeopleallovertheworldthroughfitness, empoweringthemtobethebestversionsofthemselves atanytime

Twilio

Management-SaraVarni(ChiefMarketingOfficer)

URL-www..twilio.com/en-us

Founded-2018

Description-Twilioistheindustry-leadingandtrusted platformfordrivingcustomerengagementinnovation. Itisasoftwarecompanythathelpsbusinessesby unifyingtheirdataandcreatinginformativepathsto customers,allowingthemtobewiserwitheach encounterandoutperformtheircompetitors.

UNTOLD Universe

Management-BogdanRadulescu(Co-Founderand ChiefBusinessOfficer)

URL-www.untold.com

Founded-2015

Description-TheUNTOLDUniverseteamcreates remarkableprojectsthatenabledisparatecommunities tointeractandcommunicateinthesamelanguage: music,unexpectedfriendships,andunity

Vonage

Management-RishiDave(ChiefMarketingOfficer)

URL-www.vonage.com

Founded-2001

Description-Vonageisacloudcommunicationsfirm thatprovidesservicessuchasvoiceoverIP(VoIP), videoconferencing,andteammessaging.Itisapopular alternativeforbothindividualsandsmallorganizations sinceitprovidescompetitivepriceandhigh-quality service

GERRID SMITH

Navigating the Marketing Landscape with Pragmatic Wisdom

KeyPoints

● Since2005,Gerrid Smithhasbeen providingexpertSEO andgrowthstrategy servicestohundredsof businessesthroughout theUS.

● In2018,heco-founded JoyOrganicswithhis parentsandutilizedSEO tokickstartthebusiness.

● Gerridsaysthemost commonmistakehe oftenobservesamong CMOsandmarketing professionals,ingeneral, isthattheyplacetoo muchtrustinagencies andfailtoaskthem toughquestions.They aren’tchallengingthem, sothey’renotextracting thebestresultsfrom theseagencies.

IfthereisonethingGerrid Smithknowsaboutbeinga CMO,it’sthis:

“It’s my responsibility to understand our consumers, their needs, desires, and our industry. I must also be aware of the market’s direction and how we want to position ourselves.”

GerridSmithistheChiefMarketingOfficeratJoyOrganics.With morethan18yearsofexperience,hehasestablishedhimselfasanSEO EntrepreneurandGrowthStrategist.In2018,Gerrid,alongwithhis parents,beganthejourneyofJoyOrganicsandutilizedSEOstrategies tolaunchthecompany

JoyOrganicsisrenownedforitsuniqueselectionoforganicCBD products.ItoffersthehighestnumberoforganicCBDSKUsinthe market.Thecompanyprimarilyfocusesonwomenaged30-45, particularlymothersdealingwithstress.Additionally,theyassistwomen aged60andaboveinsupportingjointandsleepconcerns.Themost commonconcernsaddressedbyJoyOrganicsproductsarestress,sleep, joint,andmuscledifficulties.

InarecentinterviewwithMirrorReview,GerridSmithsharedhis personaljourney,evolvingfromanintrovertedmarketingprofessionalto amoreempatheticandcollaborativeleader.Duringtheinterview,he discussedtheresponsibilitiesofaCMO,currenttrendsinthemarketing industry,andthepivotalrolethatKeyPerformanceIndicators(KPIs) willplayinshapingmarketingstrategiesfor2024.

(ThefollowingQ&Ahasbeeneditedforlengthandclarity)

MirrorReview:JoyOrganicsisasuccessfulCBDbrandthatyou startedwithyourfamilyin2018.Whatwasyourmarketing backgroundbeforethat?

Gerrid:Ialwayshadaninterestinandcuriosityaboutmarketing.Ifell intothefieldwhenIwasofferedtheopportunitytohelpawebdesign franchisetakeoffandprovidehigh-qualitySEOservicestoitsclients.

MyDadandmyuncle,whoIcurrentlyworkwithatJoyOrganics, startedawebdesignfranchisein2005.Theyaskedmetojointhemand learnaboutsearchengineoptimization,whichwasentirelyunfamiliarto allthreeofusatthattime.Theyneededsomeonetospecializeinthis andprovidetheservicetotheircustomers.Afterdoingsomeresearch,I founditfascinating.Isaid‘Yes’,andeventhoughthatinitialbusiness didn’tworkout,itsetmeonthepathtobecominganSEOexpertand offeringittohundredsofbusinessessince2005.Ithenwentontostart anagencythatservedthelegalcommunity.BythetimeIsoldthe agencyin2020,Ihadover80clients.

Breakingoutofthat shellwasalotoffun, buttherewasa learningcurve aswell “

Chief Marketing Officer | Joy Organics

MirrorReview:Youhave switchedfrombeinganagency ownertoaCMO.Howdidyour experienceasanagencyowner helpyoubecomeasuccessful CMO,andwhatadvicewould yougivetoothermarketing professionalswhoworkwith agencies?

Gerrid:IrememberwhenIranan agency,andoneofthereasonsI believeIhavebeensuccessfulin switchingfromanagencyowner toaCMOisbecauseIhave noticedacommonmistakeamong CMOsandmarketing professionals.Theytrustagencies toomuchanddon’taskthemhard questions.Theyaren’tchallenging them,sothey’renotextractingthe bestresultsfromtheseagencies.

Irealizedthatthemostsuccessful clientswehadduringmyagency daysweretheoneswhoconstantly questioned,pushed,and challengedme.Itcouldbequite annoying,butitcompelledmeto thinkstrategicallyabouttheir currentstatus,theirdesiredgoals, andthebestwaystoreachthem.I hadtoevaluatewhetherthetactics Iproposedandexecutedweretruly themosteffectiveoriftherewasa fasterroutetotheirobjectives.

Youcan’tjustsay,“We’vehiredthebestagencyin theXYZcategory,soweshouldletthemdotheir job.”I’verarelyseenthatapproachworkwell,both asanagencyownerandnowasaCMO.

MirrorReview:Whatdoesyourtypicaldaylook likeasaCMO,andhowdoyoubalancethe strategicandtacticalaspectsofyourwork?

Gerrid:Imainlyfocusonguidingthecompany’s strategicdirection.Marketinginfluencesmanyofour decisions,whichistrueformostcompanies.So,itis myjobtounderstandourcustomers’needs,desires, andtheindustrylandscape.Ineedtoknowwhereour industryisheadedandhowwewanttoposition ourselvesinthemarket.Ispendalotoftimethinking strategicallyaboutwhereweare,wherewewantto be,andthebestwaystogetthere.

Onthepractical,day-to-dayside,Icollaboratewith ourcoreagenciestoenhanceourgrowth.Imust understandthenitty-grittyofhoweverything operatesbecausenoonewillcareforyourbusiness asmuchasyoudo.Toachievesuccess,youreally needtogetdeeplyinvolvedandbehands-on.The onlywaytoeffectivelymanageanagencyorany channelistohaveadeepunderstandingofit.This knowledgeallowsmetoasktherightquestionsand gettheanswersthatwilldrivethecompanyforward.

“Youmust concentrateononearea. Tobegreat,youneedto specializeinonefield. Youcanbegoodatmany things,butyoucan'tbe greatatmanythings. Youcanonlybegreat atonething.”

MirrorReview:YouareaCMOofaDTC(direct-toconsumer)business,butyouhavealsoworkedinthelegal industry.Howdoyouidentifyandapplymarketingstrategies thatworkinotherindustriestoimproveyourmarketing performance?

Gerrid:It’seasyforamarketingprofessionalinaspecific industrytofocusonlyontheirindustrycompetitorsandforgetthat thereisawholewideworldouttheretoexploreandlearnfrom. Onethingthat’sbeenagreatassetformeasaDTCCMOisthatI didn’tstartasaDTCmarketerbeforeJoyOrganics.Icamewitha freshperspective,andIbroughtlessonsfrommytimeinthelegal industryintothehealthsupplementindustry

It’ssimpletoidentifyindustrystandards,butour‘secretsauce’ camefromdoingthingsforlawfirmsthattheDTCandhealth supplementindustrywasn’tdoing.It’stheselittlenuancesthatcan giveyouahugeadvantage..SinceIrealizedthis,I’vebeen curiousabouthowmarketingworksinotherindustries.

Rightnow,Iamcuriousaboutbusinessdevelopment,eventhough wedon’tcurrentlyfocusonitinourcompanies.Icontactedatop businessdevelopmentexpertwith15-20yearsofexperienceand offeredtopayhim$500perhourtoaskasmanyquestionsasI couldinanhouraboutwhathedoesandhowhedoesit.Iam confidentthatI’lluncoversomevaluableinsightsthatIcanapply tomanyoftheprojectsIamworkingon,eventhoughthe companiesIaminvolvedwithdon’tengageinthattypeofsales.

MirrorReview:AsaCMO,youmustwiselyallocateyour resourcestomaximizepositivereturns.Howdoyouidentify andmakeuseofopportunitieswiththebestattention-to-value ratiointhemarket,andwhataresomecommonmistakesyou orothersavoid?

Gerrid:Ultimately,it’sallaboutROIforusbecausewearea smallcompany Wecan’taffordtorunbrandingcampaigns withoutmeasuringeverydollar Wemustconsistentlyallocateour resourceswherewebelievetheywillyieldthebestreturns.Ilove whatGaryVaynerchukdiscusseswhenhetalksaboutattention arbitrage.Hehighlightstheimportanceoffindingcost-effective waystoreachyouraudience,andthislandscapeisever-changing. Asacompany,weneedtoreassessitregularly.Wemightbe investingacertainamountinFacebookandgettingaparticular return.So,wehavetoconsiderwhatwecandoonplatformslike TikTok,LinkedIn,orotherstomakeourbudgetgofurther

ThemostcommonmistakeIobserveispeoplegettingstuck.They aren’tinnovatingenoughandfallintoaroutine.Itiseasytothink, “SEOisworkingthisway,paidmediaisperforminglikethat,and

affiliatemarketingisontrack,solet’ssticktothispath.” Instead,weshouldalwaysconsiderwhat’sonthehorizon, what’snext,andhowwefindthosehiddenopportunities thatwillstretchourbudgetfurtherbecausetheyare relativelyundiscoveredorlessexploredthanother channels.

MirrorReview:Howdoyouplantoutilizesocialmedia platformstoexpandyourDTCbusinessinthecannabis niche,andwhatkeyperformanceindicators(KPIs)will beyourfocusin2024?

Gerrid: Iamcurrentlyexploringthemostsignificant trendinourstrategy,particularlyinthesomewhatgrayarea ofthecannabisniche.Iamworkingonhowtoleverage platformssuchasTikTokandYouTubeShorts,whichhave thepotentialtogoviralandreachafreshaudienceevery daywithouttriggeringalgorithmicflags.Socialmediahas piquedmyinterestmorerecently.Overthepastdecade,it wasprimarilyaboutreachinganexistingaudience.Ifyou hadafewhundredthousandfollowers,yourmessage wouldreachthemwhenyouposted.Now,withTikTokand otherplatforms,yourmessagegoesbeyondyourexisting followers.It’sneverbeeneasiertoquicklybuildan audienceandsellproducts,especiallyintheDTCmarket. Manypeoplelookingaheadto2024needtoconsider reallocatingmorefundstotheseplatformstogain significantexposure.

RegardingKPIs,wemayshiftourfocusasabrandto emphasizebrand-relatedmetrics.Thiscouldinvolvebrand awareness,views,andsimilaraspects,whichwehaven’t prioritizedmuchinthepast.In2024,asweaimtoelevate ourbrandtoanewlevel,thismaychangeforus.

MirrorReview:Asaleader,youhavetoworkwithyour teamandhelpthemgrowandimprove.Howdoyou findandshareinspirationwithyourteam,andwhatare someofthedifficultiesthatyouencounteredindoing so?

Gerrid: Ifindinspirationbyconsistentlyintroducing interestingideastomyteamandaskingthemwhatnew toolsormethodstheyareexploring.Iftheyarenot exploringnewthings,Iencouragethemtoseekoutfresh toolsorwaystoenhancetheirwork.Iamalwaysonthe lookoutforthingsthatinspiremeandthenIsharethose withtheteam.Ibelievethatthebestperformanceemerges fromateamthatisinspiredandenjoyswhattheydo.When theyenjoytheirwork,theybecomeexceptionalatit.Over theyears,myperspectivehasshiftedtowardsidentifying

individualsIbelievecanexcelinspecificareasandmaking suretheteamhasthenecessarytoolsandresourcestostep upinthoseareaswheretheorganizationmayhave weaknesses.

OneofthemajorchallengesIfacedasaleaderisthatIam anextremeintrovert,andwhenIfirststarted,Iwasa terriblemanager.Irecallhiringandfiringindividuals rapidly,assuggestedinbooksaboutmanagement. However,Irealizedthatsuccessinvolvesworkingclosely withyourteam,developingthem,andpushingthem forward.Unfortunately,Ididn’tunderstandthisinitially.I usedtothinkthatifsomeonedidn’tgraspthings immediately,I’dletthemgoandmoveontothenext person.Ifeelreallyregretfulaboutmypoormanagement skillsinthoseearlydays.Partofitwasduetomyextreme introversion,notwantingtoputmyselfoutthere,and avoidingteamcollaboration.Thesedays,IfeellikeI struggletohavethetimethatIreallywanttohavetowork withtheteam,pushthem,andtakethemtothenextlevel whereIbelievetheyneedtogo.

MirrorReview:Whatisthemostimportantskillor qualitythatyouwouldadviseyoungprofessionalsto develop,andhowdidyoudevelopityourself?

Gerrid:Insimpleterms,youneedtofocusononething.To begreat,youmustbecomeaspecialistinasinglearea.You canbegoodatmanythings,butyoucan’texcelatmany things.Excellenceisattainableinjustonearea.Thisis somethingIoftenremindmyselfof,andlookingbackatmy ownjourney,IexcelledbyspecializinginSEO.Itwasmy solefocusforyears,primarilyworkingasthebestSEO expertforlawfirms.WhenItransitionedtoJoyOrganics,I hadtheopportunitytoexploreaffiliatemarketing,social mediapaidads,andotheraspectsIhadn’tdelvedinto. Breakingoutofthatshellwasbothenjoyableand challenging.

IfIweretogiveanyadvicetoyoungprofessionals,I’dsay, “Whatcanyoureallyfocuson?”Considerputtingaside distractionslikeNetflix,PrimeVideo,andHBO,and dedicateayearoreventwotohoningyourcraft,striving forexcellenceinthatonearea.Thededicationpaysoff,and Ibelieveyoucanachieveexcellencewithinayearifyou channelallyourfocusintothatonething.

A COMPREHENSIVE GUIDE TO INDUSTRY

The Next Big Industrial Revolution

Youmighthaveheardofthe

FourthIndustrialRevolution,or Industry4.0,whichbroughta waveoftechnologyandautomationinto ourfactoriesanddailylives.Butholdonto yourhatsbecausethere’ssomethingnew onthehorizon:Industry5.0.Moreover, it’slikethenextlevelofthegame, buildinguponwhatIndustry4.0started. Thus,theworldistalkingaboutIndustry 5.0,andit’stimetodivedeepto understandtheimpactitwillhave.Ifyou arewonderinghowitstandsoutfromits predecessor,Industry4.0,thecool technologiesdrivingit,andwhich industriesmightgetamakeover,well, we’reabouttoexploreitall!

Industry5.0vs.Industry4.0:What’stheBuzz?

Industry-5.0-vs.-Industry-4.0-What’s-the-Buzz

RememberIndustry4.0,thetech-savvyrevolutionthatbrought automationandconnectivitytotheparty?Well,Industry5.0takesthat upanotch.WhileIndustry4.0wasallaboutrobotsandmachines workingefficiently,Industry5.0inviteshumansbackintothemix.Itis liketransformingaone-persondanceintoaduet,wherehumansand machineswaltztogethertocreatesomethingamazing.

What’sDifferentAboutIndustry5.0?

What’sthedealwithIndustry5.0?Well,imagineIndustry4.0asa super-smartrobotdoingalltheheavyliftinginafactory.Itisefficient andall,butitismissingalittlesomething–thehumantouch.Industry 5.0stepsintobringthattouchback.Itisallaboutputtinghumansfront andcenter,workingtogetherwiththosesmartmachines.

Picturethis:inanIndustry5.0setup,humansandrobots teamuplikesuperheroestocreateamazingstuff.People bringtheircreativity,problem-solvingskills,andthat warmfuzzythingwecallintuitiontothetable.Robots, ontheotherhand,bringprecision,speed,andtireless energy.Itislikeabuddy-copmoviewherethehuman detectiveandtherobotpartnersolvecrimestogether; theyeachhavetheirstrengths,andtogetherthey’re unstoppable.

WhyItMatters?

Now,youmightbewondering,whyshouldwecare aboutIndustry5.0.However,forstarters,it’sgotabig heartfortheplanet.RememberhowIndustry4.0made thingssuper-efficient?Similarly,Industry5.0takesita stepfurther.It’snotjustaboutmakingthingsfastand cheap;it’saboutdoingitinawaythatdoesn’thurtthe Earth.Thinkofitasafactorythatgrowsitsown vegetablesandusessolarpanelsforpower Therefore,it isnotjustmakingthings;it’sbeingagoodneighborto theenvironment.

Industry5.0isn’tjustaboutmakingfactoriesgreener.It isalsoaboutmakingsurethatwhentoughtimescome knocking(likeapandemicorasupplychainhiccup), theshowcanstillgoon.Itislikebuildingatreehouse thatcanswaywiththewindinsteadofcrumblingwhen abreezeblows.InIndustry5.0,factoriescanadaptand keepchurningoutproductsevenwhenthingsgetalittle rocky

HowcanIndustry5.0makeBusinessesandSociety Better?

So,wehavetalkedaboutthisfancyIndustry5.0thing andhowitisallabouthumansandrobotsteamingupto createcoolstuff.Butyoumightbewondering,what’sin itforbusinessesandtheworldaroundus?Well,the benefitsareprettysweet!

BenefitsforBusinesses

Youknowwhateverybusinesswants,right?Todo thingsbetter,faster,andwithoutbreakingthebank. That’swhereIndustry5.0comesinwithacapeanda superheroattitude.

• IncreasedProductivity:Withhumansandrobots workinghandinhand,thingscangetdonequicker

andwithfewerhiccups.Forinstance,thinkaboutit: robotscanhandlerepetitivetaskswithoutgetting tiredorcranky,leavinghumanstofocusonthebrainy stuff.

• Efficiency:Industry5.0setsupateamworksituation whereeveryone’sstrengthsareputtogooduse. Robotshandlethenitty-gritty,andhumansbring creativity.Itislikeatag-teammatchwhereeveryone wins.

• CostReduction:Industry5.0isn’tjustfunand games;itisaboutsavingthosepreciouspennies. Moreover,robotscanhelpcutdownonwasteand mistakes,whichmeanslessmoneygoingdownthe drain.Inaddition,withtasksbeingdonefasterand smoother,businessescansaygoodbyetounnecessary costs.

• Safety:Robotscantakeonriskyjobslikehandling hazardousmaterialsorworkinginextreme conditions.Thatmeansfeweraccidentsandmore peaceofmindforeveryoneinvolved.

BenefitsforSociety

Industry5.0isn’tjustawinforbusinesses;societygetsa front-rowseattotheawesomenesstoo.

• JobCreation:Rememberthosenewopportunities wetalkedaboutearlier?Well,that’sbecauseIndustry 5.0needssomeskilledfolkstokeeptherobotparty going.Thinkofitasachanceforpeopletolearnnew tricksandstayvaluableinthejobmarket.

• Sustainability:WithIndustry5.0’sfocusonbeing kindtotheEarth,we’relookingatagreener economy.Lesswaste,lesspollution,andmorehappy trees–whowouldn’twantthat?

• Resilience:Industry5.0isn’tjustafair-weather friend.Whentoughtimeshit,likeaglobalpandemic orasupplychainshuffle,thesesmartfactoriescan rollwiththepunches.Itislikehavingabackupplan thatnevergivesup.

ChallengesAhead

Now,itisnotallrainbowsandbutterflies.Thereareafew bumpsontheroadtoIndustry5.0greatness.

Skills:Forbusinesses,Itisallaboutgettingtheir teamuptospeed.Thatmeansteachingemployees newskillsandhelpingthemadjusttotherobot revolution.Itislikeupgradingyourcharacter’sskills inavideogame–ittakestimeandeffort,butthe rewardsareworthit.

Investment:Newtechnologiesdon’tcomecheap, andbusinessesneedtobewillingtoputtheirmoney wheretheirrobotsare.Itisaninvestmentinthe future,butitrequiressomefinancialbravery

Ethics:Asrobotsbecomemoreintegratedintoour lives,therearequestionstoansweraboutthingslike privacy,fairness,andwho’sresponsibleifsomething goeswrong.Moreover,itislikethewildwestof Technology,andweneedsomedigitalsheriffsto keepthingsincheck.

HowisitEmbracingaPromisingFuture?

• TechnologiesoftheFuture:Artificial Intelligence(AI),theInternetofThings(IoT), and3DprintingaretheheroesbehindIndustry 5.0.Moreover,AIhelpsmachineslearnand makedecisionslikehumans(well,almost),IoT connectsgadgetsandgizmos,and3Dprinting letsusbringourwildestideastolife.Itislikea techdreamteam,andthey’reallworking togethertomakethefuturebrighter.

• IndustriesontheRadar:Thinkabout manufacturing–factoriesbuzzingwithrobots andhumansteaminguptomakeproductsfaster andbetter.Butitdoesn’tstopthere.Moreover, healthcaremightseesuper-smartrobots assistingdoctorsandnurses,makingsure patientsgettop-notchcare.Similarly, agriculturecouldbecomemoreefficient,with sensorsandAIhelpingfarmersgrowmorefood withlesswaste.Therefore,itislikegiving variousindustriesafancyupgrade.

• TheGovernment’sHelpingHand:Youmight wonder,what’sthegovernment’sroleinallthis? Well,governmentscanbelikecheerleaders, rootingforIndustry5.0tosucceed.Moreover, theycancreatepoliciesthatsupportthegrowth ofthesenewtechnologies,offerincentivesto businessesadoptingthem,andprovidetraining programstohelppeopleacquiretheskills

neededinthistech-poweredworld.Itislike havingamentortoguideyouthrougha challenginggamelevel.

• EthicalDilemmas:Ah,ethics–thetrickypart. AsIndustry5.0takescenterstage,itbringsalong afewmoralquestions.Like,who’sresponsibleif arobotmakesamistake?Howdoweensure robotstreateveryonefairly?Andwhatabout privacywhenmachinesknowsomuchaboutus? Thesearerealhead-scratchersthatneed thoughtfulanswers.Itislikeexploringuncharted territorywhereourvaluesandtechnology intersect.

TheImpact

Firstoff,itmightchangethewaywework.Moreover, imagineyourselfinafactoryoranofficewhererobots dotherepetitivestuff,andyougettouseyour brainpowertocomeupwithcoolideas.Similarly,it’s liketradingaboringchoreforanexcitingadventure. InAddition,Industry5.0couldcreatenewkindsof jobswehaven’teventhoughtofyet.Furthermore, somebody’sgottobuild,program,andfixthose robots,right?So,therecouldbeawholebunchof opportunitiesforfolkswholovetinkeringwith technology

Wrap-UpInaNutshell

Inanutshell,Industry5.0islikethetech-savvycousin ofIndustry4.0,andithassomefancynewmoves.Itis allaboutteamworkbetweenhumansandrobots, makingthingsinawaythat’skindtotheEarth,and beingtoughenoughtohandlewhatevercurveballsthe worldthrows.So,getreadyforafuturewhereyouand yourrobotsidekickmightjustchangetheworld–one awesomeinventionatatime!

Itisanamalgamationofhumansandmachines,driven byAI,IoT,andotherfancytech,promisingabrighter futureforvariousindustries.Governmentslendahand tomakeithappen,andwe’reallsetforanexciting ride.Butremember,aswestepintothisnewera,we alsoneedtoaddresssomeseriousquestionstoensure thatourdigitalpartnerbehavesethicallyand responsibly.Itisathrillingadventureintothefuture, wherehumansandtechnologywritethestorytogether

Dar Trseder

Leads Peloton’s Marketing and Communications Strategy

DaraTreseder,theChiefMarketingOfficerofPeloton,has emergedasoneofthemostinfluentialwomenintech,steeringthe globalmarketingandcommunicationsfunctionsoftheinteractive fitnessplatform.HerjourneyfromNigeriatoSiliconValley shapednotonlyherdiverseculturalperspectivesbutalsolaidthe foundationforherloveofmusic,art,languages,andliterature.

AGlobalMindsetandaStrongFoundationin CommunicationandAnalyticalSkills

AftergraduatingfromHarvardwithadegreeinEnglishand Americanliteratureandlanguage,Treseder’sjourneycontinued withamaster’sdegreeinbusinessadministrationfromStanford. FluentinEnglish,French,andIgbo,andequippedwithaworking knowledgeofSpanishandYoruba,shebuiltarobustskillsetin communicationandanalyticalthinking.

ADiverseandSuccessfulCareerintheTechIndustry

Treseder’scareerbeganatGoldmanSachs,whereshecontributed tomarketingandbrandinginitiatives,includingtheimpactful 10,000Womenprogram.HertenureatAppleandGEshowcased herabilitytodrivegrowthandawareness.JoiningCarbonas CMO,shechampioned3Dprintinginitiativeswithglobalbrands likeAdidasandRiddell.

In2020,sheassumedtheroleofSeniorVicePresidentandhead ofGlobalMarketingandCommunicationsatPeloton,reinforcing hercommitmenttoinnovativeandimpactfulmarketingstrategies.

Chief Marketing Officer | Peloton

ALeaderintheInteractiveFitnessSpace

Peloton,foundedin2012,strivestobringthe studioclassexperiencetohomesglobally The company’sname,derivedfromtheFrench wordforagroupofcyclists,reflectsits missiontofosterasenseofcommunityamong members.Pelotonoffersadiverserangeof productsandservices,includingthePeloton Bike,PelotonTread,PelotonDigital,and PelotonApparel.

AVisionandMissiontoInspirePeopletoBe theBestVersionsofThemselves

Peloton’svisionistobetheworld’smost engagingfitnessplatform,providingtop-notch instructors,content,andcommunity engagement.Thecompany’smissionrevolves aroundinspiringindividualstoachievetheir fitnessgoalsandleadhealthier,happierlives.

AStrategicandOperationalLeaderand Mentor

AsPeloton’sCMO,Tresederplaysacrucial roleinvariousaspects:

● Branding:Definingand communicatingPeloton’sbrand identityconsistentlyacrossall touchpoints.

● Marketing:Developingandexecuting theglobalmarketingstrategy, overseeingthemarketingbudgetand performance,andmeasuringthe impactandROI.

● Communications:Managingthe communicationsteamtoensure effectivedeliveryofcompany messagestothemedia,employees, andmembers.

● Leadership:Leadingandmentoring theglobalmarketingand communicationsteam,fostering innovation,collaboration,and customerobsession.

ARemarkableLeaderand Marketerwith ManyMilestonesandAccolades

Throughouthercareer,Treseder hasachievednumerousmilestones andaccolades,includingbeing namedoneofthemostinfluential womenintechbyFastCompany in2020andrecognizedasa WomenTrailblazerbyAdweekin 2019.Herroleasoneofthetop25 mostinnovativeCMOsinthe worldbyBusinessInsiderin2018 furtherunderscoresherexcellence andimpactinthemarketingfield.

FeaturedinForbes,TheWall StreetJournal,TechCrunch,and othermediaoutlets,Treseder’s expertiseandthoughtleadershipin thetechandfitnessspacehave beenwidelyacknowledged.Her instrumentalroleinPeloton’s growth,leadingtoits2019IPO andamarketcapitalization exceeding$40billion,speaks volumesaboutherstrategic prowess.

ALeaderofHerChoices

Treseder’spassionfortechnology, fitness,andhelpingindividuals becometheirbestselvesisevident inherroleatPeloton.Beyondher professionalachievements,she advocatesfordiversityand inclusion,providingmentorshipto womenintech.Herjourneystands asatestamenttothe transformativepowerofvision, strategy,andexecutionin achievingextraordinaryresults. DaraTresederremainsabeaconof inspiration,provingthat leadership,innovation,and dedicationcanshapethesuccess ofbothindividualsand organizations.

RiSHi DAVE

Architect of Vonage's Global Marketing Success

RishiDave,theChiefMarketingOfficerofVonage,standsatthe

forefrontofarevolutionincloudcommunications.Leadingtheglobal marketingstrategy,hefuelsVonage’smissiontoempowerbusinessesto connect,collaborate,andcommunicateseamlessly.Recognizedamongthetop50 CMOsgloballybyBusinessInsider,Dave’sjourneyreflectsadeep-rootedpassion fortechnologyandmarketingcultivatedduringhisupbringinginTexas.

ADiverseTapestryofExpertise

Dave’sacademicjourneybeganatStanfordUniversity,whereheearnedadegree inchemicalengineeringandaminorineconomics.Furtherhoninghisskills,he obtainedanMBAfromHarvardBusinessSchool,distinguishinghimselfasa BakerScholar.FluentinEnglishandHindi,withaworkingknowledgeofSpanish andFrench,Dave’sdiverselinguisticabilitiesmirrorhisdynamiccareer.

NavigatingtheTechLandscape

Embarkingonhiscareer,DaveservedasamanagementconsultantatBain& Company,advisingclientsindiverseindustries.HistrajectoryledhimtoTrilogy Software,whereheplayedapivotalroleinthecompany’sgrowth.The subsequentdecadeatDellsawhimshapetheglobalheadofdigitalmarketing role,steeringthedigitaltransformationthatbirthedplatformslikeDell.comand DellTechCenter.

CatalyzingTransformationatDun&Bradstreet

In2014,DavetookthereinsasCMOatDun&Bradstreet,orchestratinga significantrebranding.Underhisleadership,thecompanylaunchednewproducts likeD&BHooversandD&BOptimizer,solidifyingitspositionindataand analytics.Thisdiverseexperiencelaidthefoundationforhispivotalroleat Vonage.

Vonage:ATrailblazerinCloudCommunications

Foundedin2001byJeffreyCitron,Vonagerevolutionizedthecommunications industry,focusingonaffordableinternet-basedphonecalls.Today,Vonageisa globalleaderofferingcomprehensivesolutionstobusinesses,embodyingits missiontobethecommunicationsplatformofchoice.

Chief Marketing Officer | Vonage

ComprehensiveSolutionsforEvery BusinessNeed

Vonage’ssuiteincludes:

1. VonageBusiness Communications:Aunified platformfacilitating communicationthroughvoice, video,chat,SMS,andemail.

2. VonageContactCenter: Optimizingcustomerinteractions withintelligentrouting,analytics, andCRMintegrations.

3. VonageCommunicationsAPIs: Cloud-basedAPIsempower developerstointegrate communicationcapabilities seamlessly.

VisionandMission:ElevatingBusiness OutcomesThroughCommunication

Vonage’svisionistobethepreferred communicationsplatform,delivering engagingandpersonalizedcommunication solutions.Themissionrevolvesaround enablingsuperiorbusinessoutcomesby facilitatingeffectiveandefficient communicationwithcustomers,employees, andpartners.

StrategicandOperationalLeadership

AsCMO,RishiDaveplaysastrategicrole, overseeing:

1. Branding:Definingand communicatingVonage’sidentity consistentlyacrossalltouchpoints.

2. Marketing:Developingand executingglobalstrategies, includingdemandandproduct marketing,measuringimpactand ROI.

3. Leadership:Mentoringtheglobal marketingteam,fosteringaculture ofinnovation,collaboration,and customerobsession.

ALeaderRecognizedGlobally

Dave’sremarkablecareerismarkedby numerousaccolades:

● Namedoneofthetop50CMOs globallybyBusinessInsiderin 2019.

● IncludedinTheDrum’sMarketing Leaders25,anexclusivegroupof influentialmarketingleadersinthe US,in2018.

● RecognizedinAdAge’s40Under 40,alistofinnovativeyoung marketersin2016.

FeaturedinForbes,TheWallStreetJournal, andTechCrunch,Dave’simpactextends beyondVonage,influencingtheindustryasa thoughtleaderandexpert.

ChampioningGrowthandDiversity

InstrumentalindrivingVonage’sgrowth, withamarketcapitalizationexceeding$3 billion,Dave’sinfluenceextendsbeyond businesssuccess.Hispassionfor technology,marketing,anddiversityis evidentinhisadvocacyforinclusion, mentorship,andguidancetofellow marketers.

ALegacyofExtraordinaryResults

RishiDave’sjourneyisatestamenttothe symbiosisofvision,strategy,andexecution. Hisleadershipexemplifieshowpassion, dedication,andaglobalmindsetcanpropel acompanytoextraordinaryheights.As Vonagecontinuestoredefinethelandscape ofcloudcommunications,RishiDave remainsanintegralforce,drivingsuccess throughconnectivity,collaboration,and communication.

Know the Top FREIGHT FORWARDING COMPANIES in 2024

Doyouknowwhatfreightforwardingis?Itistheprocessofarranging andmanagingthetransportationofgoodsandservicesfromone placetoanother.Freightforwardingcompaniesaretheexpertswho handlethisprocessforyou.Theycansaveyoutime,money,andhassleby takingcareofthecomplexlogisticsanddocumentationinvolvedin internationaltrade.

Inthisblogpost,wewillintroduceyoutothetop7freightforwarding companiesin2024.Thesearethecompaniesthathaveproventheir excellenceandreliabilityintheindustry Youwilllearnabouthowthey started,whattheyoffer,andsomeinterestingnewsupdatesaboutthem.

Ifyouarelookingforthebestfreightforwardingcompanyforyourbusiness, thenyoudon’twanttomissthisblog.

Readontofindmoreaboutthetop7freightforwardingcompaniesin 2024.

1.DHLSupplyChain&GlobalForwarding

FoundedIn:1969

Headquarters:Bonn,Germany

MarketCap:$57.77Billion

AdrianDalsey,LarryHillblom,andRobertLynnfoundedDHL in1969.Itistheworld’sleadinglogisticscompany.Ithasover 600,000employeesinmorethan220countriesandterritories. Moreover,itofferscustomizedandintegratedsolutionsfor variousindustries.Additionally,itcanhelpyousendaletter, reachnewmarkets,orgrowyourbusiness.Furthermore,itis partoftheDHLGroup,whichisoneofthetopfreight forwardingcompanies.DHLGroupalsostrivesforexcellence, sustainability,andinnovation.DHLranksfirstinthelistofthe topfreightforwardingcompanies.

Thecompanyoffersthefollowingservices:

Freight:Air,Ocean,Road,andRail

DomesticFreight

GlobalEvents

IndustrialProjects

OrderManagement

MultimodalSolutions

Value-addedservices:CustomServices,CargoInsurance, GoGreen

ThefollowingisarecentnewsupdateregardingDHL:Asthe officiallogisticspartnerforthe2024InternationalWine Challenge(IWC),HillebrandGori,aDHLcompany,has securedaprestigiouspartnership.Ithasexpertiseinhandling delicatebeverages.Moreover,itassuresthesafeandsmooth transportofwinesamplesfromaroundtheworldtotheUK judgingevent.Additionally,thiswin-wincollaboration simplifiesshippingforwineries,strengthenstheIWC’sglobal reach,andshowsHillebrandGori’sleadershipinthewine industry.Furthermore,ithighlightstheimportanceofreliable logisticsforqualityandintegrityinthewinesupplychain.It alsohintsatfuturesustainablesolutionsinthischanging landscape.

2.Kuehne+Nagel

FoundedIn:1890

Headquarters:Schindellegi,Feusisberg,Switzerland

MarketCap:$41.96Billion

Foundedin1890inBremen,Kuehne+Nagelisaglobal transportandlogisticscompany.Itisheadquarteredin Switzerlandandoperatesinover100countries.Withover

79.000employeesandnearly1300locations,Kuehne+ Nagelisthenumberoneseafreightandairfreight forwarderworldwide.Itfocusesoncustomerneedsand sustainability.Itssloganis:“Weshapetheworldoflogistics withastrongdeterminationtoconnectpeopleandgoods throughinnovativeandsustainablelogisticssolutions.”

Asoneofthetopfreightforwardingcompanies,itoffersthe followingservices:

Transportation:Sea,Air,RoadWarehousingand Distribution

ProjectLogistics

CustomerClearance

Insurance

E-commerce

SupplyChainManagementService

Digital:Exploreshippingoptions,Choosethebestroutefor yourshipment,Trackthestatusofshipments,Optimize youroveralllogisticsplan,Dataintegration,andConsulting

Hereisaninterestingupdatenewsupdateregardingthe company:Asaglobaltransportandlogisticscompany, Kuehne+Nagelwantstoelectrifyitstruckingfleetand lowercarbondioxideemissions.Ithasa‘BookandClaim’ solutionforitscustomers,whocanclaimthecarbon savingsofelectrictrucks.Thisispossibleevenifthey cannotusethembecauseofinfrastructureorcapacity issues.CustomerswhobuyrenewablebiofuelslikeHVO canalsousethissolution.Kuehne+Nagelisthefirst logisticsprovidertoofferthisinnovativeandsustainable solution.Ithelpstodecarbonizeroadtransport.

3.DSV

FoundedIn:1976

Headquarters:Hedehusene,Denmark

MarketCap:$37.94Billion

DSVisaglobaltransportandlogisticscompany.Itwas foundedinDenmarkin1976bytenowner-operated haulers.Today,itoperatesinover90countriesandemploys morethan75,000people.DSV’svisionandstrategyareto bealeadingglobalsupplier,fulfillingcustomerneedsfor transportandlogisticsservices.Itssloganis“Wedeliver”, whichreflectsitscommitmenttoquality,reliability,and customersatisfaction.Thiscompanyisrankedas#inthe listofthetop7freightforwardingcompanies.

DSVprovidesthefollowingservices:

Freight:Air,Sea,Road,Rail

CustomsClearance

Insurance

ProjectCargo

RoadTransport

WarehousingandDistribution

SupplyChainManagement

ContractLogistics

SupplyChainConsulting

ValueAddedServices

GreenLogistics

Hereisaninterestingnewsupdateregardingthecompany: DSVhasopenedanewofficeinRaleigh,Durham,North Carolina.Theregion’slivelypharmaceuticalmarketdrives thedecisiontoexpandinDurham.IthasprovidedDSV withanopportunitytoprovidespecializedlogistics solutionstothehealthcareandlifesciencessectors.The company’sVPhassaid“Weareexcitedtoopenournew officeinRaleigh-Durham.Itshowsourdedicationto deliveringexceptionallogisticssolutionstothehealthcare, pharmaceutical,andotherindustriesintheregion.This expansionreflectsourcommitmenttobeingclosertoour customers,understandingtheirneeds,andcontributingto thegrowthoftheRaleigh-Durhammarket.”

4.Expeditors

FoundedIn:1979

Headquarters:Seattle,USA

MarketCap:$18.68Billion

ExpeditorsisagloballogisticscompanybasedinSeattle,USA. Itwasfoundedin1979bylogisticsvisionaries.Expeditorshas over340locationsinmorethan100countries.Ithasover 19,000employees.Expeditorsdon’townanyaircraft,ships,or trucks.Thismakesitflexibleandeffectiveinfindingthebest solutionsforitsclients.Thecompanyhasauniquework cultureandcorevalues.Itsmissionistoexceedcustomers’ expectationsthroughexcellenceingloballogistics.Itsslogan is:“You’dbesurprisedhowfarwe’llgoforyou.”

Asoneofthebestfreightforwardingcompanies,Expeditors providesthefollowingservicestoitscustomers:

LogisticsServices

DesignandOptimization

OrderManagement

Security

RiskManagement&Insurance

DeliveryManagement

TotalContainerManagement

Freight:Air,Ocean,Road

ProjectandEnergyServices

CustomsandComplianceServices

Thisisthelatestnewsupdateregardingthecompany ExpeditorsInternationalwillrevealitsQ42023earnings reportonFebruary20,2024.Analystsexpectstrong revenuegrowthandrecordearningspershare.Theyare optimisticbecauseofseveralreasons.First,e-commerceis booming,andboostingairandoceanfreightdemand. Second,Expeditors’sskillsincomplexshipmentsarehigh indemand.Third,supplychainresilienceisstillamajor concern.Ifthesepredictionscometruethenthecompany willstrengthenitspositioninthelogisticsindustry.Itwill havealotofgrowthopportunitiesin2024.

5.C.H.Robinson

FoundedIn:1905

Headquarters:EdenPrairie,Minnesota,USA

MarketCap:$0.49Billion

C.H.Robinsonisagloballogisticsplatformthatimproves theworld’stransportationandsupplychains.Itsmissionis todeliverexceptionalvaluetoitscustomersandsuppliers. Itsvisionistoacceleratecommercethroughtheworld’s mostpowerfulsupplychainplatform.Moreover,ithasa strongcultureofexcellence,innovation,andintegrity.Ithas $30billioninfreightundermanagementand20million shipmentsannually Thecompanyisrecognizedbyits customersandindustryforitssuperiorserviceand technology.Ithas100,000customersand96,000contract carriers. Furthermore,itoperatesinvariousbusiness segments,suchasNorthAmericanSurfaceTransportation, GlobalFreightForwarding,andRobinsonFresh.

Thecompanyprovidesthefollowingservicestoclients:

AirFreight

DropTrailer

ExpeditedFreight

Flatbed

Intermodal

LessthanContainerLoad

Consolidation

Cross-Border

CustomsBrokerage

FreightBrokerageServices

ManagedProcurementServices(MPS)

ManagedServices,ProjectLogistics,etc.

Hereisaninterestingnewsupdateregardingthecompany foryou:C.H.RobinsonrecentlycreatedaProgram ManagementOfficetosupportitsstrategicinitiatives.Jim Reutlinger,aleanprocessexpert,leadstheoffice.He reportstoDaveBozeman,thecompany’spresidentand CEO.Bozemanaimstorevivethecompany’sfortunes, whichhavedeclinedduetofreightrecessionanddigital challenges.Heplanstoapplyaleanprocessstructureto Robinson’soperations.Moreover,thecompanyhasagreed withactivistinvestorAncoratorenominateitstwoboard members.Ancorawillnotseekchangesatthecompanyfor anotheryear.

6.CEVALogistics

FoundedIn:2007

Headquarters:Marseille,France

MarketCap:$0.49Billion

CEVALogisticsistheworld’sleadingproviderofthirdpartylogistics.ItisapartoftheCMACGMGroup,a globalshippingandlogisticscompany Thecompany’s sloganis:“ResponsiveLogisticsforYou”.Itmeansthatit designsend-endcustomizedsolutionsforitscustomers. Moreover,itoperatesinvariousbusinesssegments.CEVA Logisticshasover110,000employees,workinginover 1300facilitiesinmorethan170countries.Furthermore,it hasastrongcultureofexcellence,innovation,andintegrity. Itisrecognizedbyitscustomersandindustryforits superiorserviceandtechnology Thecompanyranks6thin thelistofthetopfreightforwardingcompanies.

CEVALogisticsoffersthefollowingservicestoits customers:

AirFreight

OceanFreight

Ground&Railfreight

ContractLogistics

ProjectLogistics

FinishedVehicleLogistics

CEVALeadLogistics

Customs

FiscalRepresentation

CEVALogistics,partoftheCMACGMGroup,isthe OfficialPartnerinLogisticsSolutionsfortheParis2024 OlympicandParalympicGames.Thisisamajorcoupfor boththecompanyandtheGames.CEVAwillmanagethe entirelifecycleofgoods,equipment,andmaterialsforthe event.Itwilluseitsglobalreach,logisticalexpertise,and

sustainabilityfocustodelivereverythingontimeandin perfectcondition.Moreover,thispartnershipshowsCEVA’s leadershipinthelogisticsindustryanditssupportforevents thatcelebratehumanpotentialandathleticexcellence. Furthermore,astheGamesinParisapproach,CEVA’s logisticalsymphonywillbringthespiritofcompetitionand collaborationtolife.

7.DBSchenker

FoundedIn:1872

Headquarters:Essen,Germany

MarketCap:$9,273.60Million

Lastly,wehaveDBSchenkerinourlistofthetopfreight forwardingcompanies.DBSchenkerisadivisionofDeutsche Bahn,aGermanrailoperator.Itfocusesonlogisticsandwas acquiredinDeutschBahnin2002asSchenker-Stines.The companyhasover72,000employeesandoperatesinover90 countries.DBSchenkerofferstransportandlogisticssolutions forvariousindustriessuchashealthcare,technology, automotive,andmore.Itsvisionistobealeadingglobal supplieroftransportandlogisticsservices.Itssloganis “Unleashinglogisticsforafuturemotion”,whichreflectsits passionforinnovationandcustomersatisfaction.

DBSchenkerprovidesthefollowingservicestocustomers:

BookingandTrackingShipments

MonitoringYourFreight

ConnectingCustomerstoDispatchers

Freight:Air,Sea,Land,Intermodal

ContractLogistics

SupplyChainSolutions

Thefollowingistherecentnewsregardingthecompany: DBissellingDBSchenker ThesalewillhelpDBtoreduce debtandfocusonitsrailbusiness.Interestedbuyerswould havetocontactGoldmanSachsorMorganStanleyby15 January Thefinaldecisionhoweverwilldependonvarious factors.ThesaleisamajormoveforDBandthelogistics industry.Itisbelievedthatitwilltriggermoremergersand acquisitionsin2024.DSVandUPSarethepotentialbuyers asofnow.Largeshippinglineshavealsobeeninterestedin forwarders,butmarketconditionsmayhavechangedthat.

Inconclusion,thesearethetop7freightforwarding companiesasof2024.Inthisblog,wehavegivenyouan overviewofeachcompany,theservicestheyprovide,and aninterestingnewsupdateregardingeachcompany.We hopethatyougainedsomeprofitableknowledgefromthis blog.Thanksforreading!

SARA VARNi

Orchestrating Twilio’s Marketing Symphony

SaraVarni,theChiefMarketing OfficerofTwilio,standsatthehelmof atransformativejourney,steeringthe companythroughtheever-evolving landscapeofcloudcommunications. Hertrajectoryfromachildhood immersedinmusicandarttoacareerat theforefrontoftechnologyand communicationsshowcasesadiverse tapestryofskillsandexperiencesthat contributetohersuccess.

FromMusicandArttoTechnology andCommunications

BornandraisedinNewJersey,Varni’s earlyaffinityformusicandartlaidthe foundationforhercreativemindset. Playingthepianoandviolinand participatinginmusicalandtheatrical productions,shefosteredalovefor expressionthatwouldlaterextendinto theinnovativerealmoftechnologyand marketing.

HeracademicjourneyatGeorgetown University,whereshegraduatedwitha degreeininternationalrelationsanda minorinSpanish,cultivatedaglobal perspective.Studyingabroadin Argentinafurtherenrichedher linguisticskillsandcultural understanding,providingasolidbase forherfutureendeavors.The

combinationofaglobalmindsetandstrong communicationandanalyticalskillswould proveinvaluableassheventuredintothe dynamicworldoftechnology

ADiverseandSuccessfulCareerinthe TechIndustry

Varni’sforayintothetechindustry commencedatAccenture,wheresheserved asaconsultant,advisingclientsin telecommunications,media,andtechnology Herexpertiseandstrategicacumencaught theattentionofSalesforce,aleadingcloud computingcompany,whereshespentovera decadeinvariousmarketingrolesonboth sidesoftheAtlantic.Instrumentalin launchingandgrowingsomeofSalesforce’s flagshipproductsandspearheadingstrategic partnerships,Varnileftanindeliblemarkon thecompany’strajectory

ALeaderintheCloudCommunications Space

In2018,VarnifoundhercallingatTwilio, assumingtheroleofChiefMarketingOfficer Describingitasherdreamjob,shewas drawntoTwilio’smissionofdemocratizing communicationsandempoweringdevelopers tocraftexceptionalcustomerexperiences. Thecompany’scultureofinnovation, collaboration,andcustomerobsession resonatedwithhervalues.

Twilio,foundedin2008,hasgrown intoacloudcommunicationsgiant underVarni’sleadership.The company’sname,afusionof“twilio” and“io”(input/output),reflectsits commitmenttosimplifyingdevelopers’ integrationofvoice,SMS,video,chat, andemailintoapplications.Twilio’s comprehensivesuiteofsolutionscaters tobusinessesofallsizesandindustries, includingtheTwilioAPI,TwilioFlex, TwilioSegment,TwilioSendGrid,and TwilioStudio.

AVisionandMissiontoFuelthe FutureofCommunications

Asthevisionaryleaderattheforefront ofTwilio’smarketingendeavors,Varni overseesseveralcrucialareas.In branding,sheshapesand communicatesTwilio’sidentity, ensuringconsistencyacrossvarious touchpoints.Theglobalmarketing strategyfallsunderherpurview, encompassingdemandgeneration, productmarketing,customer marketing,partnermarketing,and analystrelations.Managingthe creativeservicesteam,Varniensures theproductionofhigh-qualitycontent alignedwiththebrand’sobjectives.

ARemarkableLeaderandMarketer

Herleadershipextendsbeyondher immediateresponsibilities,asshe mentorsandleadstheglobalmarketing team.Fosteringacultureofinnovation, collaboration,andcustomerobsession, shecollaboratescloselywithother departmentstoalignmarketinggoals withthecompany’soverallvision.

Varni’simpactonTwiliohasgarnered recognitionandaccolades.Fast Companyacknowledgedherasoneof themostinfluentialwomenintechin 2020.TheDrumnamedheroneofthe top50womeninmarketingin2019, andBusinessInsiderincludedherin

thelistoftop50CMOsintheworld thesameyear.Herpivotalrolein Twilio’sgrowth, leadingtoits2016IPOanda marketcapitalizationexceeding$60 billion,underscoresherstrategic prowess.

MediaoutletssuchasForbes,The WallStreetJournal,and TechCrunchhavefeaturedVarnias athoughtleaderandexpertincloud communicationsandcustomer engagement.Herjourney exemplifiesthetransformative powerofvision,strategy,and execution,turningTwiliointoa globalforceincloud communications.

Beyondherprofessional accomplishments,Varniisa passionateadvocatefordiversity andinclusion,activelymentoring womeninthetechindustry.Her dedicationtotechnologyand communications,coupledwithher commitmenttofostering connectionsbetweenbusinessesand theirstakeholders,solidifiesher statusasaremarkableleaderinthe techlandscape.

Acommittedanddriven

leader

whoenjoysherwork

Inaworldwherecommunication shapesthefuture,SaraVarni’s orchestrationofTwilio’smarketing strategyechoesthesymphonyof innovationandconnectivitythat definesthecompany.Herstory servesasaninspiringtestamentto theconvergenceofdiversepassions andskills,steeringthecoursefor thefutureofcloudcommunications.